MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle

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MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle
The metropolitan         Valid from January 2023

    magazine for
    architecture, interior
    design and lifestyle

                             Video a


MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle

                    CUBE is published
                    4 times a year in
            CUBE    9 metropolitan areas
    METROPOLITAN    with independent titles
                    Pages 3–5

                                                  BERLIN, DÜSSELDORF, FRANKFURT/RHINE-MAIN,
                                                  HAMBURG, COLOGNE BONN, MUNICH,
                                                  RUHR AREA, STUTTGART, VIENNA

                    CUBE Select – 4 times a
                    year nationwide
                    with a selection of
      CUBE SELECT   architectural articles and
                    available at selected high-
                    end magazine retailers
                    Page 6

                    4 times a year magazines
                    for architecture professio-
CUBE REAL ESTATE    nals are published CUBE
                    Real Estate (once) and
                    CUBE Inspire (thrice)
                    Pages 7-8

                    website, newsletter,
                    innovation video, podcast
     CUBE DIGITAL   with over 6,500 architec-
                    tural articles and about
                    85.000 impressions
                    per month
                    Pages 10–13

                    Contact, general publisher information, terms and
           OTHER    conditions
                    Pages 14–15

MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle
METROPOLITAN MAGAZINES                                                                                                   READERSHIP*

READERSHIP                                              High-income private individuals, regional architects and real estate professionals

NUMBER OF INDEPENDENT MAGAZINES 9 – Berlin, Düsseldorf, Frankfurt/Rhine-Main, Hamburg, Cologne Bonn, Munich,
                                     Ruhr Area, Stuttgart, Vienna
FREQUENCY OF PUBLICATION                                4 times a year
VOLUME                                                  14th year, since 2009
TOTAL CIRCULATION                                       Total circulation 90,000 copies, 10,000 copies per regional issue
COPY FORMAT                                             210 x 297 mm

YEARLY SUBSCRIPTION                                     Domestic EUR 32 (incl. VAT and shipping costs)
                                                        International EUR 46 (incl. VAT and shipping costs)
ONLINE                                        ,
FACTS                                                   Issues 2021.............          36 issues
                                                        Total page count......            3.100 pages
                                                        Ø page count 2021....             Ø 83,4 pages
                                                        Editorial share.........          77 %
                                                        Advertisement share               23 %

 Share by gender:                                                                    What is read:
 61 % male                                                                           38.5 % read the complete copy
 39 % female                                                                         40.6 % read more than half
                                                                                     20.6 % read only certain articles
 Average age:
 50.9 years                                                                          What happens with the magazine after reading:
                                                                                     62.1 % keep it
 Monthly net income over EUR 5,000:
                                                                                     26.1 % pass it on
 32.2 %
                                                                                     11.8 % other usage
 Living situation:
                                                                                     I rate the magazine with the grade ...
 40.3 % renting
                                                                                     private individuals: 1.9
 46.8 % own house
                                                                                     architects: 2.1
 12.9 % own apartment

 Average amount of readers per individual copy:
 2.8 private individuals
 3.5 architecture professionals

READERSHIP STRUCTURE (average scores of all 9 metropolitan magazines)

2.0 % transregional producers, service providers                                                                                           4.5 % others

6.2 % r egional trade, crafts gardening and

3.5 % regional real estate, instiutions

13.0 % regional architects, interior designers,
        planning offices                                                                                                      70.8 % private individuals

* Source: CUBE reader analysis from 2022, 140 participants, 24 closed and open questions, written and online survey

MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle
METROPOLITAN MAGAZINES                                                                                              DATES OF PUBLICATION

                                                        Spring issue                  Summer issue          Autumn issue                 Winter issue
                                                        01/2023                       02/2023               03/2023                      04/2023

                                                        AD:               06.02.23    AD:       24.04.23    AD:            24.07.23      AD:         09.10.23
    DÜSSELDORF                                          PD:               13.02.23    PD:       02.05.23    PD:            31.07.23      PD:         16.10.23
                                                        DP:               28.02.23    DP:       16.05.23    DP:            15.08.23      DP:         31.10.23

                                                        AD:               06.02.23    AD:       24.04.23    AD:            24.07.23      AD:         09.10.23
    FRANKFURT/RHINE-MAIN                                PD:               13.02.23    PD:       02.05.23    PD:            31.07.23      PD:         16.10.23
                                                        DP:               28.02.23    DP:       16.05.23    DP:            15.08.23      DP:         31.10.23

                                                        AD:               06.02.23    AD:       24.04.23    AD:            24.07.23      AD:         09.10.23
    COLOGNE BONN                                        PD:               13.02.23    PD:       02.05.23    PD:            31.07.23      PD:         16.10.23
                                                        DP:               28.02.23    DP:       16.05.23    DP::           15.08.23      DP:         31.10.23

                                                        AD:               20.02.23    AD:       08.05.23    AD:            07.08.23      AD:         23.10.23
    HAMBURG                                             PD:               27.02.23    PD:       15.05.23    PD:            14.08.23      PD:         30.10.23
                                                        DP:               14.03.23    DP:       30.05.23    DP:            29.08.23      DP:         14.11.23

                                                        AD:               20.02.23    AD:       08.05.23    AD:            07.08.23      AD:         23.10.23
    MUNICH                                              PD:               27.02.23    PD:       15.05.23    PD:            14.08.23      PD:         30.10.23
                                                        DP:               14.03.23    DP:       30.05.23    DP:            29.08.23      DP:         14.11.23

                                                        AD:               20.02.23    AD:       08.05.23    AD:            07.08.23      AD:         23.10.23
    RUHR AREA                                           PD:               27.02.23    PD:       15.05.23    PD:            14.08.23      PD:         30.10.23
                                                        DP:               14.03.23    DP:       30.05.23    DP:            29.08.23      DP:         14.11.23

                                                        AD:               06.03.23    AD:       22.05.23    AD:            21.08.23      AD:         06.11.23
    STUTTGART                                           PD:               13.03.23    PD:       29.05.23    PD:            28.08.23      PD:         13.11.23
                                                        DP:               28.03.23    DP:       13.06.23    DP:            12.09.23      DP:         28.11.23

                                                        AD:               06.03.23    AD:       22.05.23    AD:            21.08.23      AD:         06.11.23
    BERLIN                                              PD:               13.03.23    PD:       29.05.23    PD:            28.08.23      PD:         13.11.23
                                                        DP:               28.03.23    DP:       13.06.23    DP:            12.09.23      DP:         28.11.23

                                                        AD:               06.03.23    AD:       22.05.23    AD:            21.08.23      AD:         06.11.23
    VIENNA                                              PD:               13.03.23    PD:       29.05.23    PD:            28.08.23      PD:         13.11.23
                                                        DP:               28.03.23    DP:       13.06.23    DP:            12.09.23      DP:         28.11.23
AD = Advertising deadline, PD = Print material deadline, DP = Date of publication

    TITLE                                             Issue 01/2023                  Issue 02/2023         Issue 03/2023                 Issue 04/2023
    Delivery until                                                   04.04.23                 20.06.23                   11.09.23                    05.12.23
    Dispatch from                                                    11.04.23                 27.06.23                   18.09.23                    12.12.23
Please send supplements for the architecture mailing directly to the publisher: b1 communication GmbH, Briedestraße 1-9, 40599 Düsseldorf, Germany

    Issues                               Special feature

    01/2023 (March)                      Outdoor living
    02/2023 (June)                       Wellness and Spa
    03/2023 (August)                     New work
    04/2023 (November)                   Lighting and Luminaires
    These topics feature in all 9 metropolitan titles simultaneously.

MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle
METROPOLITAN MAGAZINES                                                                                                                  PRICE LIST
                                                                                                                                    AND DISCOUNTS

    Advertising Formats                                                    Price 1              Total Place-      Combined discounts
    in CUBE metropolitan titles: Berlin,                                   (per issue)          ment 2            The following discounts will be granted
    Düsseldorf, Frankfurt, Hamburg, Cologne Bonn,                                               (one-off, all     for multiple placements in several met-
    Munich, Stuttgart, Ruhr Area, Vienna                                                        9 titles)         ropolitan titles within 12 months:

    1/2 page advert (portrait or landscape) 2nd part of                                                           Placement in 2 titles                 4%
                                                                               1,500                 9,900        (e.g. Hamburg and Berlin)
    the magazine

    1/1 page advert (inside)                                                   2,600               19,900         Placement in up to 6 titles           6%

    1/1 page advert (inside) 3                                                 2,600               19,900         Placement in 7 or more titles         8%

    1/1 page advert (2nd oder 3rd cover page) 4                                3,200                   -
                                                                                                                  Quantity discount
    1/1 page advert (back cover) 4                                             3,900                   -          The following discounts will be given
                                                                                                                  for multiple placements in several
    2/1 pages advert (inside)                                                  4,200               32,000         CUBE issues within 12 months:

    2/1 pages real estate advertorial (inside) 3                               3,500               27,000         Placement in 2 issues                  4%
                                                                                                                  (e.g. spring and summer)

    Supplement up to 30 g 5 , max. 280 x 200 mm                                2,600               19,900         Placement in 3 issues                  6%
                                                                                                                  (e.g. spring, summer, autumn)
    ll prices plus applicable value-added tax. The general terms and conditions apply (see page 15). Commissi-
   A                                                                                                              Placement in 4 issues
   oned advertising agencies and advertising mediators are granted an intermediary commission of 15 % on top                                             8%
                                                                                                                  (spring, summer, autumn, winter)
   of the possibly discounted (quantity/combination discount) net price.
2 No further discounts can be applied to an already discounted bundle price for a complete booking of all
   metropolitan magazines.
3 Including design of the basic layout; copyright-free photo material and text information must be provided by
   the customer.
4 If available
5 Each additional 10 g costs EUR 200 extra

* The publisher reseives the right to adjust prices if important conditions, such so printing prices, change.

ARCHITECTURE MAILING /-SUPPLEMENT                                                                                 AMOUNT OF PROFESSIO-
                                                                                                                  NALS IN THE 9 METROPOLI-
Recipients: e.g. Hamburg 1.542 owners of architecture and interior design offices and
real estate professionals in and around Hamburg (radius of 100 km).                                               TAN REGIONS (as of august 2022)

a.) A
     rchitecture mailing: e.g. CUBE Hamburg                                                                      TITLE                              Total
Mailing of an insert or product sample (max. 200 g/DIN A4)
together with the magazine (e. g. CUBE Hamburg), reference to                                                      BERLIN                            1,754
insert in the mailing cover letter + an editorial report (1 page).                                                 DÜSSELDORF                        1,419
Costs per mailing: 4.20 Euro
Total costs: 6,476 Euro (1,542 x 4.20 Euro)                                                                        FRANKFURT/RHINE-MAIN              1,279
                                                                                                                   HAMBURG                           1,542
b.) Architecture supplement: e.g. CUBE Hamburg                                                                     COLOGNE BONN                      1,457
Mailing of an insert or flyer (max. 30 g/max. 200 x 280 mm) inserted in e.g.
                                                                                                                   MUNICH                            1,349
CUBE Hamburg.
Costs per mailing: 2.20 Euro                                                                                       RUHR AREA                         1,212
Total costs: 3,392 Euro (1,542 x 2.20 Euro)                                                                        STUTTGART                         1,391
                                                                                                                   VIENNA                            1,107
                                                                                                                   TOTAL                             13,610

MEDIA KIT 2023 - The metropolitan magazine for architecture, interior design and lifestyle
                                                        NATIONWIDE PREMIUM MAGAZINE
                                                        CUBE Select presents a selection of high-quality residential architecture and interior
                                                        design projects from the 9 metropolitan magazines four times a year. The magazine is
                                                        aimed at private individuals who are interested in the core topics of exclusive living and
                                                        modern architecture. CUBE Select is distributed nationwide in upscale press outlets, in
                                                        station and airport bookstores and by subscription. It is also sent by mail to the owners of
                                                        850 top residential architecture and interior design firms in Germany and Austria.

                                                        Online viewing copy here:

READERSHIP                                              High-income individuals and architecture professionals
CIRCULATION                                             12,000 copies
FREQUENCY OF PUBLICATION                                4 times a year
AREA OF PUBLICATION                                     Germany-wide and Vienna
PRINT MATERIAL DEADLINE                                 In each case 14 days before publication of the issue
RETAIL PRICE PER COPY                                   EUR 6.50 , EUR 32.00 in annual subscription (incl. VAT and shipping costs within Germany)1
COPY FORMAT                                             230 x 297 mm
DISTRIBUTION (a)                                        Magazine retailers, stations and airport bookstores, subscription
DISTRIBUTION (b)                                        Direct mailing to owners of the 850 top residential architecture and interior design
                                                        offices in Germany and Austria
    Foreign prices upon request

PRICES*                                                                                                                   Advertising formats see page 9

    Advertisement/Placement                                                     Price in EUR 1              Quantity discount 2
                                                                                                            (following discounts will be granted for multiple book-
                                                                                                            ings of several CUBE Select issues within 12 months)

    1/2 page advert (portrait or landscape)                                            2,300            2 adverts                                            4%
    1/1 page advert/advertorial                                                        4,400            3 adverts                                            6%
    2/1 pages advert/advertorial                                                       5,600            4 adverts                                            8%
    1/1 advert 2nd or 3rd cover page 3                                                 4,900
                                                                                                          All prices plus VAT
    1/1 advert back cover         3
                                                                                       5,500            2 Commissioned advertising agencies and advertising
                                                                                                           mediators are granted an intermediary commission of
                                                                                                           15 % on top of the possibly discounted (quantity/combi-
    Supplements                                                                                            nation discount) net price.
                                                                                                        3 If available
    a.) S upplement complete issue                                                    4,400
        (weight up to 30 g, max. format 220 x 290 mm)                                                   * Prices listed are subject to change. The publisher
                                                                                                           reseives the right to adjust prices if important condi-
    b.) Supplement top 850 architects and interior designers
        (weight up to max. 200 g, max. format 213 x 297 mm)
                                                                                       5,500               tions, such so printing prices, change.

                                                         Spring issue               Summer issue               Autumn issue                   Winter issue

                                                  AD:             20.03.23     AD:          05.06.23        AD:            04.09.23       AD:            20.11.23
    CUBE SELECT                                   PD:             27.03.23     PD:          12.06.23        PD:            11.09.23       PD:            27.11.23
                                                  DP:             18.04.23     DP:          04.07.23        DP:            03.10.23       DP:            19.12.23
AD = Advertising deadline, PD = Print material deadline, DP = date of publication

                                               REAL ESTATE
                                                                                                                    2022          NATIONWIDE REAL ESTATE PUBLICATIONS
                                                                                                                                  CUBE Real Estate provides an overview of sophisticated neighborhood develop-
          IST ZIRKULÄRES BAUEN DIE LÖSUNG? – Vier Beispiele zeigen die Bandbreite der Herangehensweise
          BESTAND IM FOKUS – Vier Finalisten beim zehnten Deutschen Nachhaltigkeitspreis Architektur
                                                                                                                                  ment and major projects in the metropolitan regions where CUBE is published.
          WIE WEITER MIT DEM HOLZBAU? – Der nur begrenzt verfügbare Baustoff fordert ein Umdenken
          OFFENES ÖKOSYSTEM – Eine neue Bürowelt in Berlin – leicht, lichtdurchflutet und dem Cradle-to-Cradle-Prinzip folgend

                                                                                                                                  The readership is made up of professionals from the architecture, real estate and
                                                                                                                                  construction industries. We use lighthouse projects to show that high-quality,
                                                                                                                                  sustainable architecture is an attractive argument for successful urban and location
                                                                                                                                  development. The themed issue is a suitable environment for drawing the attention
                                                                                                                                  of a highly attractive target group to a brand, a real estate project, an exclusive
                                                                                                                                  location or a portfolio of services-attention-grabbing, absolutely targeted and at
                                                                                                                                  attractive conditions.
          © Michael Fahrig

                                                                                                                                  Online viewing copy here:


READERSHIP                                                                                                                       Real estate industry, construction companies, urban institutions and economic deve-
                                                                                                                                 lopment agencies, architecture industry, financial service providers
CIRCULATION                                                                                                                      12,000 copies
AREA OF PUBLICATION                                                                                                              Nationwide and Vienna
FREQUENCY OF PUBLICATION                                                                                                         1 time a year
COPY FORMAT                                                                                                                      210 x 297 mm
TOPIC IN 2023                                                                                                                    Green Architecture
DISTRIBUTION                                                                                                                     Direct postal delivery to 12,000 architecture offices and real estate companies

PRICES*                                                                                                                                                                                  Advertising formats see page 9

 Advertisement/Placement                                                                                                                              Price in EUR 1             Combinations 1

 General Part                                                                                                                                                                    CUBE Real Estate and metropolitan
 1st advert (1/1 page) inside 2                                                                                                                              5,500
                                                                                                                                                                                 Combi 1: 1/1 advertorial/           4,900
 2nd advert (1/1 page) inside                                                                                2
                                                                                                                                                              5,100              advert in a metropolitan
 3rd advert (1/1 page) ff. inside 2                                                                                                                          4,700               magazine 2023 (e. g. CUBE
                                                                                                                                                                                 Hamburg) + 1/1 advertorial /
 Metropolitan part                                                                                                                                                               advert in metropolitan section
 1/2 page advert/advertorial 3                                                                                                                               2,800               of CUBE Real Estate

 1/1 page advert/advertorial 3                                                                                                                               3,800               Combi 2: 2/1 advertorial in a       5,900
                                                                                                                                                                                 metropolitan magazine 2023
 2/1 pages advert/advertorial 3                                                                                                                              4,600               (e. g. CUBE Hamburg) + 2/1
                                                                                                                                                                                 advertorial in metropolitan
 Special placements 2                                                                                                                                                            section of CUBE Real Estate
 1/1 page 2nd or 3rd cover page                                                                                                                               7,200
 1/1 page 4th cover page                                                                                                                                     7,900              DATE OF PUBLICATION
                                                                                                                                                                                advertising deadline 29.08.2023
 Supplement (up to max. 30 g, Format max. 290 x 200 mm)                                                                                                      3,800
1 All prices in EUR plus VAT. Commissioned advertising agencies and advert-ising mediators are granted                                                                         print material deadline 04.09.2023
   an intermediary commission of 15 % on top of the possibly discounted (quan-tity/combination discount)
   net price.                                                                                                                                                                   published 26.09.2023
2 If still available
3 Including design of the basic layout; copyright-free photo material and text information must be provide
   by the customer.

* Prices listed are subject to change. The publisher reseives the right to adjust prices if important condi-
   tions, such so printing prices, change.
                                                                                            INSP IRE                          INTERIOR DESIGN THEMED MAGAZINE
                                                                     NEW WORK/WELL-BEING
                                                                                                                              Thrice a year, CUBE Inspire focuses on a topic of particular interest to architects and
                                                                                   rt, Ideengenerator und Wellnessoas
                                                                                                                              interior designers. Since the first issue of CUBE Inspire in 2017, the topics covered on
                                                  Das Büro als Hotel, Sehnsuchtso
                          dem Well-Being-Effekt –
    NEW WORK Arbeiten mit

                                                                                                                              32 to 40 pages have included design radiators, acoustics, smart home, wellness and spa,
                                                  und Derzbachhof in München
                        Eleven Decks in Hamburg
    QUARTIERSBEISPIELE                                 professionellen Arbeitsplätz
                                                                                    en und umgekehrt
                              – Küchen wandeln sich zu
    HOMEOFFICE Kitchen Office

                                                                                                                              windows and doors, and New work. As a supplement to the 9 CUBE metropolitan
                                                                                                                              issues, CUBE Inspire is sent by direct postal delivery to architects and interior desig-
                                                                                                                              ners. CUBE Inspire is an excellent opportunity for brand manufacturers from the res-
                                                                                                                              pective subject area to showcase their expertise and product innovations in a specially
                                                                                                                              tailored editorial environment.

                                                                                                                              Online viewing copy here:
          © photoprop, Frank Dora,


READERSHIP                                                                                                                    Architects and interior designers and regional office furniture retail
CIRCULATION                                                                                                                   12,000 copies
FREQUENCY OF PUBLICATION                                                                                                      3 times a year
AREA OF PUBLICATION                                                                                                           Nationwide and Vienna
PRINT MATERIAL DEADLINE                                                                                                       14 days before publication
COPY FORMAT                                                                                                                   210 x 297 mm
                                                                                                                              1st issue (April) New work I
TOPICS IN 2023                                                                                                                2nd issue (July) Bath and wellness
                                                                                                                              3rd issue (December) New Work II

DISTRIBUTION                                                                                                                  Direct postal delivery to 12,000 architects and interior designers

PRICES*                                                                                                                                                                               Advertising formats see page 9

 Advertisement/Placement                                                                                                                                     Price in EUR 1          DATES OF PUBLICATION
                                                                                                                                                                                     Spring issue 01/2023
 Inside                                                                                                                                                                              (New Work I)
 1/2 page advert (portrait or landscape)                                                                                                                            2,500            AD:                      20.03.23
 1/1 page advert/advertorial                                                                                              3
                                                                                                                                                                    3,600            PD:                      27.03.23
                                                                                                                                                                                     DP:                      18.04.23
 2/1 pages advertorial                                                                          3
                                                                                                                                                                                     Summer issue 02/2023
 Special placements 2                                                                                                                                                                (Bath and Wellness)

 1/1 advert 2nd or 3rd cover page 2                                                                                                                                 3,900            AD:                      06.06.23
                                                                                                                                                                                     PD:                      13.06.23
 1/1 advert 4th cover page 2                                                                                                                                        4,400            DP:                      04.07.23

 Supplement (bis max. 30 g, Format max. 290 x 200 mm)                                                                                                               3,600            Winter issue 03/2023
                                                                                                                                                                                     (New Work II)
 Combinations of CUBE Inspire and metropolitan magazines                                                                                                                             AD:                      21.11.23
 Combi 1: 1/1 advert in CUBE Inspire + 1/2 product PR in all 9                                                                                                                       PD:                      28.11.23
 regional CUBE magazines                                                                                                                                                             DP:                      12.12.23
 Combi 2: 1/2 advert in CUBE Inspire + 1/2 product PR
                                                                                                                             AD = Advertising deadline              3,600
 in all 9 regional CUBE magazines                                                                                            PD = Print material deadline
1 All prices in EUR plus VAT. Commissioned advertising agencies and advert-ising mediators are granted an intermediary DP = Date of publication
   commission of 15 % on top of the possibly discounted (quan-tity/combination discount) net price.
2 If still available                                                                                                        * Prices listed are subject to change. The
3 Including design of the basic layout; copyright-free photo material and text information must be provide by the customer. publisher reseives the right to adjust
                                                                                                                               prices if important conditions, such so
                                                                                                                               printing prices, change.
CUBE metropolitan magazines, CUBE Real Estate, CUBE Inspire: 210 x 297 mm CUBE Select: 230 x 297 mm

2/1 pages 1                                                   1/1 page 1                            1/2 page portrait 1/3      1/2 page landscape 1/3

420 x 297 mm                                                  210 x 297 mm                          102 x 297 mm               210 x 150 mm
Select 460 x 297 mm                                           Select 230 x 297 mm                   Select 110,5 x 297 mm      Select 230 x 150 mm

2/1 pages 2                                                   1/1 page 2                            1/2 page portrait 2/3      1/2 page landscape 2/3

400 x 275 mm                                                  188 x 275 mm                         92 x 275 mm                 188 x 135 mm
Select 432 x 297 mm                                           Select 198 x 275 mm                  Select 96,5 x 275 mm        Select 198 x 135 mm

1 Please add 3 mm trim allowance to all outer pages of bleed ads. Please deliver double-page ads as single pages.
  Please deliver print documents with cutting marks for exact placement
 Only full-page ads are possible in the front issue section

Data transfer:                                                                       SUPPLEMENTS/ATTACHMENTS
– per mail:                                                    Delivery date 2 weeks before the issue is published, free of
– WeTransfer oder Dropbox usw.                                                       charge, between 8 am and 5 pm.
Data format:                                                                         Delivery address:
preferably PDF/X-3 or PDF/X-4                                                        Zeitfracht GmbH
All fonts used need to be embedded.                                                  Emmericher Straße 10, 90411 Nürnberg, Germany

Profiles:                                                                            The delivery note should be placed clearly visible OUTSIDE on
Color mode CMYK, 300 dpi,                                                            the pallet or on a box (do NOT put it INTO the box).
stroke in bitmap mode, at least 1,200 dpi.                                           It must contain the following information:
Bleed: at least 3 mm per bleed edge                                                  – Customer/client
Profil CUBE: ISO Coated v2 300 % (ECI)                                               – CUBE magazine title and issue (e.g. CUBE Berlin
                                                                                        No 3/2023)
Color tuning:
                                                                                     – Delivery quantities (total weight, umber of packages (pallets
Color-consistent proofs are required for all ads:
                                                                                        or cartons)
digital proofs (with Ugra/FOGRA Media Wedge V 2.0)
                                                                                     – Address and phone number of the shipper
We assume that the files given to us are copies and do not take
                                                                                     ARCHITECTURE MAILING
any responsibility for their storage.
                                                                                     Delivery date 1 week before shipping date, free of charge,
                                                                                     between 9 am and 5 pm.

                                                                                     Delivery address:
                                                                                     b1 communication GmbH
                                                                                     Briedestraße 1–9, 40599 Düsseldorf, Germany

WEBSITE                                                                                          RECTANGLE ADVERTS

ADVERT – Homepage

                                                                                                     Medium rectangle
                                                                                                     300 × 250 pixel
                                                                                                     (width × height)
                                                                                                     as jpg or html5

                                                                                                     B. bis D.
                                                                                                     Medium rectangle
                                                                                                     300 × 250 pixel
                                                                                                     (width × height)

                                         ADVERTS (FIXED PLACEMENT)
                                         Format: Medium rectangle 300 × 250 pixel (width × height) in JPG format

                                                             Page               Price in EUR 1
                                                                                per month
                                           Position A 2 Homepage                1,000
                                           Position B   2
                                                             Homepage            900
              C                            Position C    2
                                                             Homepage            800
                                           Position D    2
                                                             Homepage            750
                                         1 All prices in EUR plus VAT
                                D        2 If available

Position on homepage (desktop view)

PERFORMANCE FIGURES 2021 (as of December 2021)
 CUBE Website                    Page Impressions                                Visits (Sessions)
 1st quarter 2021                312,850                                          122,113
 2nd quarter 2021                264,674                                          101,704
 3rd quarter 2021                203,334                                            82,254
 4th quarter 2021                204,582                                            85,007

Average session duration: 2.09 minutes

WEBSITE                                                                          ADVERTORIAL


                         Editorially prepared advertising content in the form of an article 1

                         Position                                        Price in EUR per month 2
                         Homepage                                        900
                         1 Image material: max. 5 images (copyright-free) with 700 pixels on the short edge
                            or 1050 pixels on the long edge at 72 dpi in .jpg file format; text material: either
                            finished text with max. 3,500 characters (including blank spaces) as a Word
                            document or sufficient information for text creation.
                         2 All prices in EUR plus VAT


                                                                       Link to customer website
Article page

NEWSLETTER (weekly) – 2 Versions (A oder B) possible

                                               CUBE Newsletter             Recipients            average click-through-rate
                                                                           ca. 7,000             14.5 %
                                              80 % of the newsletter subsribers are architects and interior designers

                                             Advert in 3rd field
                                             format: 600 x 400 pixel

                                                                                                           Price in EUR per placement 1
                                              Link to customer website (A)                                 900
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PODCAST-BUNDLE                                                                                                                                                                          INNOVATION VIDEO-BUNDLE
Detailed interviews with experts, designers or architects by                                                                                                                            Produced by a professional TV team at the customer‘s premises
CUBE video editors. Implementation on site at trade fairs or                                                                                                                            or at trade fairs. Short presentation of products in publisher‘s
via video conference.                                                                                                                                                                   layout. Duration approx. 60-90 seconds in 9:16 format.

                                        bundle contents                                                                                                                                                                                                              bundle contents

                                                                                 INTERVIEW                                                                                                                              ENERGIE                                                                                                         INNENEINRICHTUNG                                                                     Anzeige

                                                                                                           Lässt sich definieren, welche Determinanten für resiliente Arbeits-
                                                                                           © Kelly Kelch

                                                                                                           welten zukünftig in den Fokus rücken?
                                                                                                           Schmutzer: Ich glaube, dass die Flächen, die die Unternehmen ihren Mitar-
                                                                                                           beitern zur Verfügung stellen, sich vielmehr zu einem Kommunikations-
                                                                                                           und Kulturort wandeln. Die große Herausforderung wird sein, Dinge
                                                                                                           nicht mehr so perfekt fertig zu machen, weil wir gar nicht wissen, wie
                                                                                                           wir es in einem halben Jahr verändern müssen. Es gibt momentan keine
                                                                                                           Blaupause für das Büro der Zukunft. Ergo, die Flächen müssen flexibler
                                                                                                           werden. Man muss hinterfragen, welche Module vonnöten sind und wie
                                                                                                           ich von einer organisationsbasierten Sitzordnung in eine prozessorien-
                                                                                                           tierte Arbeitslandschaft komme. Hier empfehle ich die Anwendung von
                                                                                                           Prototyping, um mehr zu probieren.
                                                                                                           Sauber: Wichtig ist zu verstehen: Es gibt nicht die eine Antwort auf die
                                                                                                           richtige Arbeitsumgebung, die jetzt und in Zukunft Bestand haben wird.
                                                                                                           Die Aufgaben ändern sich zunehmend und so schnell ändern sich auch
                                                                                                           die Anforderungen an die Räume und Tools.

                                                                                                           Was heißt das gestalterisch für Architekt- und InnenarchitektInnen?
                                                                                                           Schmutzer: Das Büro muss den Mitarbeitern die Heimat im Arbeitsalltag
                                                                                                           geben. Es geht immer mehr in Richtung Kulturraum, in dem ein Wohl-
                                                                                                           befinden erzeugt werden sollte. Das heißt nicht, dass wir nur noch

            EIN NEUER SPIRIT                                                                               Wohnzimmeratmosphäre schaffen, es geht ebenso um die Erlebbarkeit
                                                                                                           der Unternehmensmarke. Darüber hinaus geht der Trend in Richtung
             Michael O. Schmutzer und Sabine Sauber, Gründer                                               Projektarbeit mit Teilnehmern aus den unterschiedlichsten Bereichen.
             des Unternehmens Neue Höfe                                                                    Die interdisziplinäre Zusammenstellung von Teams erfordert eben mo-
                                                                                                           dulare Raumsysteme.

                                                                                                                                                                                          EFFIZIENTE                                                                    LICHT. NEU GEDACHT.
            CUBE: Sie haben im Jahr 2008 Design Offices gegründet und im Mai                               Stellen wir uns einmal vor, dass bei der Gestaltung einer neuen Ar-
            2020 stiegen Sie aus. Was waren die Gründe, Ihrer Idee den Rücken                              beitswelt alles richtig gemacht wurde. Welche konkreten Vorteile
                                                                                                                                                                                                                                                                                                                                                                                                              Fotos: Franco Jennewein
            zu kehren?                                                                                     entstehen?
            Michael O. Schmutzer: Ich habe gemerkt, dass mir das Thema „Unterneh-
            mer sein“ als Pionier mehr liegt, als ein großes Unternehmen zu managen,
                                                                                                           Schmutzer: Kurz gesagt: Es kommt für alle Beteiligten zu besseren Er-
                                                                                                           gebnissen. Also einer erhöhten Arbeitsproduktivität, einer höheren At-         KOMBINATION                                              Fotos: brunner
                                                                                                                                                                                                                                                                        Ein Münchner Unternehmen bietet eine ganz neue Dimension der Lichtplanung und -gestaltung

            wozu Design Office mit fast 100 Millionen Euro Umsatz im Jahr zählte.                          traktivität im Kampf um gute Arbeitskräfte und einem Wohlgefühl, das           Wärmepumpe plus Holzfeuerstätte                                               Wir wissen nicht, wie die Zukunft aussieht – bis
            Der Entschluss, mich verändern zu wollen, loderte schon längere Zeit in                        die bereits bestehende Belegschaft zum Bleiben motiviert.                                                                                                    wir sie gestalten: Mit der innovativen printed-
            mir. Ich traf ihn dann aber erst Silvester 2020 und kann heute sagen, es                       Sauber: Das ist zwar toll, wenn die Produktivität steigt, aber wir meinen      Wärmepumpen sind gefragter denn                                               light-Technologie hat das Münchner Unterneh-
            nicht bereut zu haben.                                                                         mit unserer Aussage „Wir brauchen mehr Lagerfeueratmosphäre im Büro“           je. Bei kühleren Außentemperatu-                                              men Ambright ein Verfahren entwickelt, mit dem
                                                                                                           Orte, wo die Aufgaben besonders gut von der Hand gehen und einfach nur         ren sinkt jedoch ihre Effizienz, der                                          jede räumliche Inszenierung aufgewertet wird –
            Wenn Sie Ihr Tun bei Design Offices mit nur einem Wort beschreiben                             Spaß machen. Der Mensch muss im Mittelpunkt stehen, es geht um ihr             Strombedarf steigt. BRUNNER                                                   durch Lichtdruck. So kann Licht, unabhängig von
            müssten, wie lautet es?                                                                        Wohlgefühl und um den kreativen Austausch miteinander. Es geht nicht           bietet mit einer besonderen Sys-                                              räumlichen Gegebenheiten und standardisierten
            Schmutzer: Pionierarbeit.                                                                      darum, Menschen ins Büro zurückzuholen, es müsste vielmehr lauten:             temlösung den Ausweg aus der                                                  Produkten, in allen erdenklichen Umgebungen
                                                                                                           Wie können wir die Mitarbeitenden nach vorne begleiten.                        Kostenfalle: eine Wärmepumpe in                                               eingesetzt werden. „Seit 2015 setzen wir uns damit
            Die New-Work-Bewegung ist nun schon einige Jahre alt, aber noch immer                                                                                                         Kombination mit einer wasserfüh-                                              auseinander, unsere Vision in die Tat umzusetzen.
            in einer rasanten Dynamik. Wo stehen deutsche Unternehmen heute?                               Was wollen Sie unter Ihrem Lagerfeuergedanken verstanden wissen?               renden Holzfeuerstätte. Durch ein                                             Das Ergebnis? Ein radikal neues Verständnis von
            Sabine Sauber: Es sind eigentlich nur eine kleine Gruppe von Unternehmen,                      Schmutzer: Wir machen hier im Hammerhof oft Lagerfeuer mit unseren             intelligentes, elektronisch gesteu-                                           Licht: Einzigartig, digital und auch noch in Serie
            die sich echten New-Work-Ansätzen wirklich öffnen. Wir sind zwar einerseits                    Gästen. Warum? Weil es in solcher gemütlichen Atmosphäre leichter              ertes System warnt die Pumpe den Hausbesitzer, sobald ihre Effizienz          produzierbar“, erläutert der Firmengründer und
            in der Lage, remote und flexibel zu arbeiten, jedoch gibt es noch eine Reihe                   ist, Vertrauen herzustellen zu Personen, die man eigentlich nicht so gut       aufgrund niedriger Temperaturen sinkt. Über eine Display-Steuerung im         Geschäftsführer Florian Ilchmann.
            von ungelösten Aufgaben. Resümierend erkenne ich einen unterschiedlichen                       kennt. Ideen zu offenbaren, geschieht zumeist nur, wenn Vertrauen besteht.     Wohnraum wird dann die Anweisung gegeben, den wasserführenden Ofen
            Reifegrad an Unternehmen, die überhaupt in der Lage sind, New-Work-                            Deshalb dient das echte Lagerfeuer ebenso als Ideenschmiede.                   bzw. Kamin einzuheizen oder Holz nachzulegen. Jetzt fügt die Feuerstätte      Das patentierte Lichtdruckverfahren eignet sich
            Modelle zu ermöglichen und das auch tun. Wir sind noch am Anfang.                                                                                                             ihren Wärmeüberschuss einem Hydraulikturm mit dem nebenstehenden              sowohl für dekoratives Akzentlicht (SparkLeds)        Gestaltern die eigens programmierte Plattform         den ersten Entwürfen in unserer Bibliothek“, sagt
                                                                                                                                                                                          Pufferspeicher zu. Sie wärmt das Wasser für das Heizsystem auf und sorgt      als auch zur Produktion von elegant leuchtenden       LightSketch, auf der sie sich kreativ ausleben und    Florian Ilchmann und ergänzt: „Unsere Leuchten
            Ist der Begriff New Work richtig besetzt?                                                                                                                                     auch an frostigen Tagen für ein konstantes Heizlevel. Die Wärmepumpe          Tablaren für den Retail-Bereich (SparkShelfs) sowie   ihre eigene Leuchtenform kreieren können. In vier     haben zudem drei Lichtanteile, was einmalig ist:
            Sauber: Wir haben uns natürlich Gedanken darüber gemacht, ob eine                                                                                                             ist automatisch entlastet, die gesamte Heizlösung hydraulisch und reg-        letztlich den funktionalen Leuchten SparkShapes.      Schritten Sketch – Shape – Print – Shine können       Uplight, Downlight und eine filigrane Lichtkante,
            andere Bezeichnung sinnvoll wäre. Es gibt unterschiedlichste Dimensi-                                                                                                         lungstechnisch perfekt aufeinander abgestimmt. So lässt                       Dabei sind Form, Material und Lichtwirkung frei       diese ab Stückzahl eins ganz einfach online indi-     die aus der Leuchte eine Installation macht.“
            onen und Definitionen, trotzdem ist es meiner Meinung nach wichtig,                            Das ausführliche Interview haben wir als Podcast aufgezeichnet.                sich ein Gebäude ein ganzes Jahr über mit regenerativen                       definierbar. Durch die neuartige Kombination          viduell gestaltet und innerhalb von vier Wochen
            den Begriff New Work zu etablieren. Wir brauchen den Terminus, um                              Durch Scannen des QR-Codes kommen Sie direkt zu unserem                        Energien wärmen.                                                              von Kreativpotenzial und Serienproduktion 4.0         produziert werden. „Zeichnen Sie direkt Ihre Form,
            die Bewegung weiterzutreiben und unseren Beitrag zu leisten, das Da-                           CUBE-Podcast mit Michael O. Schmutzer und Sabine Sauber.                                                                                                                                                                                                                           Sehen Sie sich hier das CUBE-
                                                                                                                                                                                                                                                                        ermöglicht Ambright eine ganz neue Dimensi-           importieren Sie Geometrien, die Sie mit Lichtpunk-
            hinterstehende zu leben.                                                                       Das Interview und auch den Podcast führte Kelly Kelch.                                                           Video ansehen
                                                                                                                                                                                                                                                                                                                                                                                              Innovationsvideo mit Florian Ilchmann,
                                                                                                                                                                                                                                                                        on der Lichtplanung und -gestaltung und bietet        ten gestalten, oder lassen Sie sich inspirieren von             Geschäftsführer von Ambright, an.
            8                                                                                                                                                                                                                                                                                                                 1                                                                                                   53

         Expert interview with link via QR code to the pod-                                                                                                                                            Product report half-page or full-page with link via QR code to
                     cast with the full interview                                                                                                                                                                   innovation video with same topic

                                                     Podcast on CUBE website                                                                                                                                                                                    Innovation video on CUBE website

                Podcasts and innovation videos are produced by the publisher as a supplement to a presence bundle in
                                CUBE print media and are also made freely available to the partners.

                                                                                We would be happy to provide you with an offer tailored to your needs.


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