MEMORYMETALS OF MEMORY METAL FRAMES - A LOOK AT THE STAYING POWER
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MEMORYMETALS
A Look at the Staying Power
of Memory Metal Frames
An Advertising Partnership
Presented by
and
WORLD CLASS
FRAMES
UNIVERSAL
APPEAL
with
©2009 Flexon is patented and distributed exclusively by Marchon Eyewear, Inc. Styles: Flexon Select 11154, A403 UC-Set, Flexon Select 1152, Flexon 441, X Games Extreme, Flexon Kids 109, Flexon Maverick
get bacK
Can there be anything easier TVs are bigger than some... er... relate to current fashion and
to dispense when it comes to homes. And the same hunger for lifestyle trends. The current world
eyewear than Memory Metal? tech goes for eyeglasses. Reflect of memory metals does that with
As its reputation for “staying on the fact that nothing in an array of colors and shapes.
power” builds, this particular eyewear flexes high-tech muscle
category knows no bounds or better than super-tech memory
Getting Branded…
limits in terms of success for metal frame on someone’s face.
you as a retailer/dispenser
Corral that
and for your customer/patient
Consumer—
looking for an optimum choice
Fitting Room— Retailing thrives on brand-
In countless discussions with recognition these days. Designer
in terms of a frame that is on
dispensers the power of a brands are namedropped
the cutting-edge of frame
proper fit session and follow- continually in successful
tech, endurance and style. No
through usually makes the marketing efforts to connect
practice should be without a
biggest difference between a with every demographic segment
FULL selection of memory metal
one-time sell and a long-lasting of every product in the world.
frames for men, women, teens,
satisfied patient. The formula And the draw is not just fashion.
‘tweens and kids. Memory metals
for that positive position is a Lifestyle names proliferate as key
dominate in an optical arena
keenly working partnership of connections to assuring customer
full of superb tech innovations.
the expert dispenser and the satisfaction and luring loyalty
That is because these frames
adaptability of the chosen across a range of products.
are a perfect solution from fit to
frame. If the frame doesn’t fit
finish and strength to flexibility.
perfectly the damage can be Bang for
Twisting up the powerful details: as severe as an improper Rx on theBuck—
What the the lens. And if that frame falters Even in tough times, cheap is a
Tech— somewhere down the road of its dirty word on both sides of the
The world is HIGH on tech existence your faithful customer dispensing table. Eyewear must
these days. Hybrid cars are all just got VERY unfaithful. be priced right in accordance
the rage as clunky, gas-guzzling with its quality, its brand
SUVs go static. The iPod Nano TheHeight of connotation (see how all of
is music’s number-one hit with Fashion— these are related?) and its
a new visual bullet. Fine Swiss Everyone wants some enduring warranty life. And now for the
movement watches with auto- style these days when it comes BIG picture: Consumers are no
wind mechanisms dominate every to the latest eyewear shapes and longer content with flimsy frames
man’s wrist real estate. Home colors and how those factors (or overly rigid frames for that
Table of contents
Editor’s Note 4-5 Luxottica Group 8 Match Eyewear 12
Aspex Eyewear 6 Marchon Eyewear 10 Tura 14
4 MemoryMetals JUNE2009
in
Shape
matter) with a life-span stretch out over time, never
dictated by normal as well loses its frontal face plain to
as extreme usage conditions. an over-stressed bridge and
A flexible metal frame channels the contours of its
composed of the space- temple-to-ear virtually forever?
age attributes afforded In a world where far too many
memory metals delivers promises of a bold, new future
a unique never really happen it’s nice
combination to field the satisfaction of a
of strength, technological break-through
lightness initiated by the space-race of
AND bend- the ’60s and ’70s coming to
ability ensuring fruition right on the frames of
longer-term, the faces of satisfied consumers.
active-lifestyle So shape up and dig deep into
usage. And as your memory when it comes
the tech-of-it-all to stocking up on the best in
becomes cutting- Memory Metals as seen here in
edge mainstream the this new and constantly evolving
pricing has adjusted to a edition of the Memory Metals
point of greater availability to supplement. Stay flexible, stay
a wider range of demographics informed and, most of all, commit
with appropriate fashionable to a category of eyewear
styling (and the added impetus literally built on flexing with
of brand identities) as a these changing high-tech times.
partner to that affordability.
Fit? What could be finer than James J. Spina
a metal frame that doesn’t VP, Editor-in-chief, 20/20
MemoryMetals
Memory Metals Coordinator Christine Yeh
Memory Metals Art Director Debbie Silva
Production Manager Edward Smith
Cover Image by Black Box Studio Annie Gallagher
aspexeyewear
EasyTwist
TheWorld’s Most
Twistable Eyeglasses
EasyTwist frames are exclusively
composed of Trilaston™, a memory
metal technology renowned for its
elasticity and unsurpassed shape
recovery properties. This proprietary
copper aluminum based alloy offers
tremendous advantages and value over
all other nickel/titanium based “memory
metals” currently on the market.
Personal Comfort Zone - EasyTwist vs. Nickel-
EasyTwist’s form-fitting designs Titanium (NiTi)
comfortably adhere to an individual’s
distinctive facial features to provide “Connect the EasyTwist’s reinforced bridge bends NiTi bridge will bend
lenses” test to allow the lens surfaces to touch to allow both lenses
frames that are seemingly custom-
(bending bridge) without any breakage and recover to touch but will not
tailored. The absence of nickel 100% of their shape. recover 100% of its
in EasyTwist’s molecular makeup original shape.
results in frames that are ultimately
hypoallergenic to avert any potential Elasticity EasyTwist’s frames are able to Over time the elasticity
consistently twist and recover and shape recovery
skin reactions.
their full shape after extensive of NiTi frames is
long term use. compromised.
Precious Memory Metal - With
its significant margin of resilience, Nickel-Free EasyTwist’s frames are composed Some patients have
EasyTwist’s elite memory metal blend of a proprietary Copper Aluminum allergic skin reactions
based alloy that is hypoallergenic, from the nickel based
is exceptionally resistant to shock,
lightweight and comfortable. NiTi frames.
corrosion and extreme temperature
variations. Colors EasyTwist’s memory metal readily Some NiTi frames
accepts rich finishes that inherit the have a tendency to
Style With a Twist - EasyTwist’s alloy’s elasticity thus retaining its become dull from
vivid colors over time. extensive use and
ultra-slim contours are available
twisting.
through an eclectic array of clean
designs in rounded, rectangular and Patented The EasyTwist N Clip line teams all NiTi frames do not
angled forms. Its advanced frame polarized the benefits of its leading memory offer Aspex’s patented
material naturally accepts rich finishes magnetic clip metal frames with Aspex’s patented polarized magnetic
technology magnetic clip for added UV clip technology.
to provide deep colors all with a
protection and polarized clarity.
sophisticated metallic sheen.
For more information contact Aspex at (800) 277-3979; website: www.aspexeyewear.com
6 MemoryMetals JUNE2009
The EASYTWIST® collection is distributed by the Aspex Eyewear Group. Tel: 1 800 277 3979 Fax: 1 800 592 9389 Intl: 1 514 938 2020 E-mail: info@aspexeyewear.com www.aspexeyewear.com Style : ET660
LuxotticaGroup
Ray-Ban Memo-Ray
Durable, Comfortable
and Cool
When it comes to timeless and allows for amazing durability injected plastic temple tips which
authentic styling, Ray-Ban does and resilience, and is trained to provide a greater grip, making
not disappoint. Ray-Ban memorize the specific shape of them the most comfortable
Memo-Ray frames are a true Ray-Ban frames for impressive glasses around. Memo-Ray
testament to the brand’s flexibility. Once it is molded, it provides the best of both
continuous ability to provide never forgets and will always worlds - frames that are virtually
frames that incorporate high revert back to its original form, indestructible and lightweight at
performance and high quality. even after the most intense of the same time.
situations. This special metal
Memo-Ray frames are designed alloy is also significantly lighter Memo-Ray frames are geared
to withstand all kinds of abuse. than normal metals, making toward men and women who
They are naturally corrosion- Memo-Ray frames super want frames that combine
resistant and offer a comfortable lightweight and never heavy on classic and cool styling with
and precise fit for the wearer. the wearer even after extended comfort and durability.
Made of nickel-titanuim-nitinol, periods of time.
these frames are as strong as
steel but only 60 percent its Memo-Ray frames are equipped
density. This special metal alloy with trademarked designed dual-
PH I L O S O PH Y:
“The Ray-Ban eyewear collection
embodies the brand’s iconic
personality and authentic style
while continuously evolving its
innovation”, says Vittorio Verdun,
Senior Vice President of Sales,
Luxottica Group. “The Memory Metal
styles add another dimension of
durability and comfort with a special
metal alloy that is corrosion-free,
flexible, resilient and lightweight.
The collection is cool and durable,
and also remains true to Ray-Ban’s
classic heritage.”
For more information contact
Luxottica at (516) 484-3800;
website: www.luxottica.com
8 MemoryMetals JUNE2009
www.ray-ban.com PRODUCED AND DISTRIBUTED BY LUXOTTICA GROUP - MOD. RX 5154
MarchonEyewear
Flexon®
TheFuture of Memory
Metal Design
For years, the name Flexon best-selling brands, including were before thought to be
has been as recognizable as Nike, Calvin Klein, Nautica unattainable. We offer simple
any Designer eyewear name, and X-Games as well as our styling for the “bread and
and synonymous with quality. own Autoflex, Autoflex Ultra- butter” customer as well as edgy
Introduced in the 80’s as a Clip, Flexon Kids, Flexon Mags, fashion looks that can satisfy the
technological breakthrough, Disney and Tres Jolie lines. extraordinary trendsetter.
Flexon wearers reveled in
this unimaginable invention; What keeps Flexon at the top And we know that selling great
eyeglasses that spring back into of the list when it comes to styles is only half the story. To
shape, even after being twirled choosing the best memory metal help maintain the Flexon buzz,
around a finger! brand is our unique styling. Our we are constantly developing
exclusive designs utilize Japanese exciting marketing materials,
It’s been more than 20 years technology and Japanese Flexon including dynamic consumer and
since Marchon first introduced material which puts us on the trade advertising and award
Flexon. Every optical retailer cutting edge of memory metal winning point of purchase
is familiar with Flexon and manufacturing. Working closely materials designed to push sales
recommends it to anyone looking with our Japanese design team, to the highest level.
for a lightweight frame, that’s we have broken down barriers
strong and durable. and offer styles that many in the At Marchon, we’re not satisfied
memory metal manufacturing with living in the past. We
These days, everyone wears field would think impossible. are committed to pushing the
Flexon frames; men, women envelope as far as we can and
and children alike. Offered in We have combined Flexon with our Flexon designs will continue
ophthalmic, as well as sunglass plastic temples, using detailed to thrill and surprise, while
styles, Flexon is available in engraved patterns that have making customers for life!
hundreds of styles and worn by recently only been available on
millions of satisfied customers standard frame styles. We’ve
For more information contact
around the world. Marchon has made styles with temples Marchon at (800) 645-1300;
Flexon designs in many of our featuring design elements that website: www.marchon.com
10 MemoryMetals JUNE2009WHAT DO
PATIENTS
WANT IN 2009
The answer: Flexon!
How can your practice give people People want choices -
what they want? Flexon is offered in styles for men, women
Flexon frames are the perfect product and children that range from classic to
because they have everything your patients contemporary and chic, with price points
want in 2009 or any time! that start surprisingly low for a product that
offers so much!
People want to be able to trust -
Flexon is the world’s first and favorite flex- People want to feel that they made
ible frame. Memory metal was developed the right decision -
by NASA; Marchon was the first to utilize the With over 20 years of manufacturing
material for frames. experience, Flexon is the product choice
Marchon created an entirely new frame for over 20 million satisfied wearers!
material category with Flexon. Flexon is the
name your patients know and trust! Being Right. We all love that feeling.
You and your patients can get it today.
People want reliability - Flexon frames
are more durable! When accidently bent or Call your Flexon sales consultant:
twisted, Flexon frames return to their original 1-800-645-1300.
shape and fit. Flexon frames are corrosion
resistant. The titanium based metal used in
Flexon prevents tarnishing and discoloration.MatchEyewear
Match Flex
Full Flex,
Tough to Match
When it comes to eyewear, extreme durability for an almost These styles feature full rim and
fashion and flexibility go hand defective-free product. While rimless designs, and many styles
in hand. Match Flex offers both nothing made by hand is free of are available with polarized
with a collection consisting of defects, we have been experi- clip-ons.
full flex frames which incorporate encing an almost defective-free
flexibility on both the temples rate with our frames. Marketing materials for Match
and bridges. Some styles in Flex include acrylic counter
the collection feature flex only Extra care is taken during displays for showcases and
bridges and either metal or zyl coloration with special additives windows, as well as logo plaques
temple combinations for a more to allow the titanium to flex and counter cards.
fashionable look. without the normal flaking of the
coloring when bending. When it comes to FLEX, we are
New Titanium Flex materials give tough to MATCH.
Match Flex the ability to weld The Flex collection includes
bridges without the older style a variety of styles catering to
barrel construction. It also adds unisex, men, women and children.
PH I L O S O PH Y:
“We attempt to give our customers a more fashionable choice in flex frames to reach today’s consumer, and we
clearly understand the need for a durable frame giving dispensers confidence they are providing their customers with
a top of the line product. Our track record with flex products to date has proven that we are on the right track,” says
Ethan Goodman, President of Match Eyewear.
For more information contact Match at (877) 88-Match or (516) 877-0170; website: www.matcheyewear.com.
12 MemoryMetals JUNE2009tura
M851
TuraFlex
Twenty Years and
Counting
Tura is proud to be one of the practice should be without. in an array of colors. Style
first providers of memory metal. Tura’s extensive experience M840 features a rectangular
TuraFlex has been remembering in producing memory metal eye shape with an upper
for over 20 years and the eyewear has resulted in well mounted end piece showing flair,
tradition continues. The TuraFlex designed frames that combine while offering structural stability.
Memory Metal collection offers technology and style. Direct Style M851 features a soft,
today’s man quality eyewear soldered memory titanium semi rimless design in a rounded
that is functional, stylish and allows for a very thin and light rectangle eye shape with linear
affordable. fashionable frame without detail on the end piece for a
using the tube construction classic touch. While lightweight
The TuraFlex collection is high of traditional memory metal on the face, the style is resilient
quality reliable memory metal eyewear in the market. enough to withstand everyday
eyewear with competitive Combining great styling, abuse. Style M854 offers a
pricing. Styling is designed to reliable technology and friendly round rectangular eye shape
satisfy the taste of the average pricing, it’s no wonder TuraFlex with a direct-soldered bridge
man with made to last quality, has earned the never-ending and classic architectural detail
making TuraFlex a memory metal trust of independent opticians highlighted on the end piece.
collection that no eyewear throughout the country.
PH I L O S O PH Y:
“Our focus with the TuraFlex collection is
TuraFlex styles combine fashion to offer the everyday man quality eyewear
and function and are available that is functional, stylish and affordable. We
are proud to provide the eyewear market
with a memory metal collection that delivers
on all of these levels. It’s been this way with
TuraFlex for over 20 years and will continue
to be going forward into the future,” says
M840 TuraFlex’s Brand Manager.
For more information contact
Tura at (800) 242-TURA (8872);
website: www.tura.com
14 MemoryMetals JUNE2009Design M841
AS FLEXIBLE AS YOUR LIFESTYLE...
800.242.TURA www.tura.com©2009 Flexon is patented and distributed exclusively by Marchon Eyewear, Inc. Style: Maverick
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