PARTNERING FOR SUCCESS - REACHING YOUR TARGETS WITH MULTIMEDIA SOLUTIONS - Sun Sentinel Media Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
REACHING YOUR TARGETS WITH MULTIMEDIA SOLUTIONS
PARTNERING FOR SUCCESS
1
INSIDE
DEDICATED TO OUR
COMPANY OVERVIEW
3 About Us And What We Do
ADVERTISERS’ SUCCESS
MARKET
4 Our Coverage Area
6
As your media partner, we are dedicated to
The Qualified Consumers
your success in reaching your goals and
AUDIENCE
We Deliver
delivering your KPIs. We have the resources and
the scale to reach your desired audience –
anyone, anytime, anywhere.
PRODUCTS
7 A Wide Array of Multimedia
Solutions to Reach Your Goals
2
2
OUR UNIQUE
POSITION
LEVERAGING OUR REACH,
QUALITY & SCALE TO DELIVER
BETTER RESULTS
56M AWARD-WINNING JOURNALISM
Our Pulitzer Prize-winning brands inform, protect,
UV’s/mO inspire and engage audiences with 10.1M
readers weekly.
9 markets
2 out of the top 3 DMA’s
No. 1 TRUSTED LOCAL CONNECTION
We create and distribute content
Local Media connecting consumers and
businesses.
KPI STRATEGIC MARKETING ARM
We develop and execute NO. 1 MEDIA COMPANY
& ROI Focus comprehensive marketing IN 6 OF 9 MARKETS
programs.
Sources: Nielsen 2020; comScore, January – December, 2020; Scarborough Research 2021, R1. 3
Number 1 media based on Newspaper INA measured in Scarborough
HIGH MARKET 7.1M
PEOPLE in 2 DMAs
POTENTIAL West Palm Beach/
Ft Pierce DMA
16 TH
A Desirable Audience LARGEST DMA (Mia)
WPB DMA 40th
South Florida includes two of the
nation’s largest and fastest growing
PALM BEACH
markets.
Sun Sentinel’s primary market
straddles the two South Florida DMAs
Miami/
Ft Lauderdale
CBSA BROWARD
11 TH
Fastest growing DMA in U.S. By
encompassing Broward and Palm Miami/
Total Population Change
Beach counties, the two most Ft Lauderdale
lucrative counties in South Florida – MIAMI-DADE
DMA
with more wealth, more buying
power.
3 RD
TWO DMAs
Largest DMA for Hispanics
SS Primary Market 4th fastest growing DMA by
Total Hispanic Change
Source: Claritas, 2021.
LOCAL
MASS REACH 1M WEEKLY READERS IN
PRINT/ONLINE
NO.1
LOCAL DAILY NEWSPAPER
& NEWS SITE IN PRIMARY
MARKET AREA
29%
WEEKLY NET REACH*
IN PRINT AND/OR
ONLINE WEEKLY
Source: Scarborough 2021, R1. Base: West Palm Beach and Miami/Ft. Lauderdale DMAs. 5
*Weekly net reach in primary market area includes Broward & Palm Beach counties
OUR AUDIENCE WE REACH A QUALIFIED AUDIENCE OF UPSCALE,
EDUCATED ADULTS WITH DISCRETIONARY INCOME
SUN SENTINEL DEMOGRAPHICS
READ IN PRINT OR ONLINE IN THE PAST 7 DAYS
$94,800 48 69% 65% 45% 28%
avg. household income average age attended college homeowners white collar Parent of children
MULTIMEDIA
INTEGRATED SOLUTIONS
PRINT DIGITAL
CONVERSION EXTENDED
MARKETING
360°
REACH
marketing
capabilities
DIGITAL BRANDED
SERVICES CONTENT
MULTI-
CULTURAL EVENTS
WHAT WE OFFER
The variety and depth of our media
capabilities enables us to develop more
strategic solutions to maximize your REACHING ANYONE, ANYWHERE, ANYTIME
investment. 7
INSERTS SPECIAL SECTIONS SUN SENTINEL
PRINT READERS
HIGH IMPACT TARGETING
MAGAZINES
REACHING 678K/WEEK
287K 402K
Daily Readers Sunday Readers
Source: AAM Audit Reports 2020; Scarborough 2021, R1. Reach based on West Palm Beach and
NO. 1 SOUTH FLORIDA’S LARGEST CIRCULATED
DAILY NEWSPAPER
8
Miami/Ft. Lauderdale DMAs.
SPECIAL SECTIONS REACH ENGAGED, NICHE AUDIENCES WITH
OUR TARGETED SPECIAL SECTIONS
PUBLICATIONS PUB DATE FORMAT PUBLICATIONS PUB DATE FORMAT
January July
NYT Living Well January 10 Tabloid Healthy Eating July 11 Tabloid
All-County High School Fall Sports January 17 Broadsheet August
February 2021 Football Preview August 29 Broadsheet
Explore Florida and the Caribbean Magazine February 14 Dig Mag September
Relationships February 14 Tabloid 36 Hours September 5 Tabloid
March October
PRIME Magazine March 7 Magazine Prime: The Arts Issue October 3 Tabloid
All-County High School Winter Sports March 28 Broadsheet Explore Florida and the Caribbean Magazine October 17 Dig Mag
April Life's Victories (Breast Cancer Awareness) October 17 Tabloid
Prime Expo Guide April 18 Tabloid Medicare Guide October 24 Broadsheet
Outdoor Recreation & Camping April 18 Tabloid PRIME Expo Guide October 31 Tabloid
May November
Celebrating Nurses May 2 Tabloid Holiday Gift Guide November 21 Tabloid
Explore Florida and the Caribbean Magazine May 9 Dig Mag December
Summer BBQ & Entertaining May 16 Tabloid 2021 Year in Photos December 19 Tabloid
Top Workplaces May 23 Tabloid All-County High School Sports December 26 Broadsheet
June
Pets June 13 Tabloid
All-County High School Spring Sports June 20 Broadsheet
Dates Subject to Change 9
INSERTS: A STEP ABOVE MORE ZONES, MORE OPTIONS,
MORE PRECISE TARGETING
With insert vehicles that deliver your
message into the homes of our
newspaper subscribers and non-
subscribers, as well as zip code
level zoning, targeting options are
endless.
Layering multiple distribution
methods allows you to reach the Sun Sentinel Total Coverage Zoned Pubs El Sentinel
optimum penetration level for your Sundays & Wednesdays Wednesdays Thursdays
product. Wednesdays Non-Subs Non-Subs Hispanic Targeted
71% o fNEWSPAPER INSERT READERS
ACT ON THE ADVERTISING MESSAGE
TWO-THIRDS OF READERS REMEMBER
ADS FROM NEWSPAPER INSERTS
Coda Ventures Triad Newspaper Ad Effectiveness Service. (Based on 300,000 newspaper readers from 2016 – 2018).
10
10E-EDITION
ONLINE READERS
APPS
EMAIL
NEWSLETTERS
NEWS SHOW
RICH MEDIA
PAID POSTS
20.9M 6.8M
SWEEPSTAKES
CONTESTS
PAGE VIEWS/MO UNIQUE VISITORS/MO
SunSentinel.com TARGETING
GEOGRAPHIC
CONTEXTUAL
DEMOGRAPHIC
BEHAVIORAL
DAYPARTING
AUDIENCE
No. 1 LOCAL NEWS SITE IN PRIMARY MARKET
Source: Google Analytics, January–December 2020, (Traffic for SunSentinel.com only, does not include Apps, E-edition); 11
Scarborough Research 2021HIGH IMPACT RICH MEDIA
LIGHTHOUSE BILLBOARD DOMINATION
STORY LEVEL HOMEPAGE & SECTION FRONTS HOMEPAGE & SECTION FRONTS
collapsed
Light House Rich Media Billboard Rich Media
With prominent positioning and the ability to This fixed position is an over-sized ad Take over the entire home
target, the lighthouse ad is the first thing a unit that can be manually collapsed page or section front. Own all
consumer sees on story-level pages. by the user. ad units.
12CUSTOM CHANNEL
SPONSORSHIPS
ALIGN YOUR BRAND WITH TRUSTED
CONTENT
Connect your brand with our audience's passions
by aligning with our trusted News, Sports and
Entertainment content, including:
• Let's Go, South Florida
• Schools & Parenting
• Miami Dolphins
• Miami Heat
• High School Sports
• Miami Hurricanes
• Weather
13E-EDITION
REACH SOME OF OUR MOST
LOYAL, LOCAL & ENGAGED
READERS
PV TRAFFIC INCREASED 25% YOY
Sun Sentinel E-Edition
LOYAL LOCAL ENGAGED
17.7M 117K 80% of page views are 14 72%
MONTHLY MONTHLY from the South Florida 2 DMAs, minutes Of views on
PAGE VIEWS UNIQUE VISITORS and 88% are from Florida spent tablet/desktop
Source: Google Analytics, January – December 2020 Monthly Average; 14
% Growth in Average Monthly Page Views From 2019 to 2020.We are a leader in South Florida mobile. Our
MOBILE APPS
mobile apps generate nearly
1.9 MILLION SCREEN VIEWS
MONTHLY
IOS APP
1.7M 29,300
SCREEN VIEWS/MO UNIQUE VISITORS/MO
ANDROID APP
177,800 3,991
SCREEN VIEWS/MO UNIQUE VISITORS/MO
Adults who use a mobile device to read a newspaper tend to be
younger & more affluent than average.
Source: Google Analytics, January – December 2020; Scarborough 2020, R1. 1515E-NEWSLETTERS
Connect with a digital audience of engaged readers who have asked to receive updates on topics that interest
them most. Daily and weekly newsletters are delivered directly to the in-boxes of SunSentinel.com subscribers. Your
message is served in the form of marquee and cube ad units alongside our entertaining and informative content.
SunSentinel.com E-Newsletters
DAILY E-NEWSLETTERS
MORNING UPDATE BREAKING NEWS ALERTS
Subscribers: 14,000 Subscribers: 35,000
Open Rate: 38% Open Rate: 41%
WEEKLY E-NEWSLETTERS
THE WEEKENDER FAMILIES AND SAVINGS THE EAT BEAT
(Thursday) (Wednesday) (Tuesday & Thursday)
Subscribers: 8,000 Subscribers: 6,000 Subscribers: 7,000
Open Rate: 57% Open Rate: 38% Open Rate: 55%
THE HEALTH REPORT TRENDING WEEKLY THE POWER LUNCH
(Wednesday) (Friday) (Monday & Thursday)
Subscribers: 1,600 Subscribers: 46,000 Subscribers: 5,600
Open Rate: 52% Open Rate: 37% Open Rate: 48%
MIAMI DOLPHINS MIAMI HEAT SOURCE MIAMI HURRICANES
(THE FINS FLASH) (Weekly – Day varies) (THE U REPORT)
(Thursday & Sunday) Subscribers: 6,000 (Friday)
Subscribers: 4,000 Open Rate: 44% Subscribers: 1,600
Open Rate: 54% Open Rate: 65%
Note: Breaking News has one cube ad only. Subscribers updated January 2021; Ad Click Thru Rates based on January – December 2020 (Source: Live Intent).
16HISPANIC REACH
EL SENTINEL
130K 254K 186K
COPIES/WK PAGE VIEWS/MO UNIQUE VISITORS/MO
Source: Google Analytics, January – December 2020; Scarborough Research 2021, R1; internal estimates – Q2
2021
NO. 1 Hispanic Weekly Publication in
South FloridaSOUTH FLORIDA
COMMUNITY NEWS
PROVIDING READERS WITH NEWS ABOUT
Our 9 community publications are hyper-local in
THEIR NEIGHBORHOOD nature, bringing to readers the most comprehensive
neighborhood news, including city government
coverage, crime and safety, business and real estate,
schools and worship, sports and events. These weekly
publications are included in the weekend editions of
the Sun Sentinel and go to non-subscribers
Wednesdays.
South Florida Community News
offers its readers the best in
community journalism and a
targeted vehicle for our
advertisers both in print and
online at
SFLCommunityNews.com
Source: Internal Estimates Q2-2021 18JEWISH JOURNAL
REACH THE JEWISH COMMUNITY
The Jewish Journal, the country's largest Jewish
weekly publication, serves up local, national
and international news, opinion, features, faith
and events to South Florida's vibrant Jewish
community.
Both online at
FloridaJewishJournal.com
and in four local print zoned
editions with a distribution of
109,000 in Palm Beach,
Broward and Miami-Dade
Counties.
Source: Internal Estimates Q2-2021 19CITY & SHORE City & Shore Magazine delivers
dynamic, upscale, socially active
SOUTH FLORIDA’S LEADING LUXURY readers with a rich, fashion savvy
LIFESTYLE MAGAZINE and glamorous lifestyle.
Containing a rich blend of editorial,
full color photography and enticing
advertising, City & Shore Magazine
includes regular features such as
fashion, home design, travel,
financial, real estate, dining, arts and
culture, society, health, automotive
and entertainment.
City & Shore Magazine is delivered
11 times per year, including two
travel editions, Explore Florida and
the Caribbean, and three Prime
editions, written for the active 50+
market.
20EVENTS CONNECT YOUR BRAND WITH THE COMMUNITY
SIGNATURE PARTNERSHIPS ∙ SPONSORSHIPS ∙ CUSTOM-BUILT
We help advertisers strengthen their relationships with consumers, while providing extensive multimedia exposure to build
EVENTS
awareness. Each event is unique! Our events are creatively inspired, thoroughly planned and flawlessly executed to meet the
highest expectations – of partners and attendees.
PRIME ONLINE CELEBRATING NURSES TOP WORKPLACES EXCALIBUR PARTY IN PINK
Connect with a powerful, Honor nurses in our community Celebrate and align with the top Interact with influential Support Breast Cancer Awareness
relevant audience of adults during National Nurses Week companies in South Florida South Florida professionals and celebrate Life’s Success
50+
APRIL 16 -29 MAY 20
MAY 6-12 JUNE 9 OCTOBER 1-31
NOVEMBER 6-20
CHECK OUT OUR WORK
VIEW VIDEOS FROM SUN SENTINEL EVENTS
21THANK YOU
LET’S REACH MORE . . . TOGETHER
22You can also read
