PATHWAY TO 2024 NEW ZEALAND OLYMPIC COMMITTEE STRATEGY

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PATHWAY TO 2024
  NEW ZEALAND OLYMPIC COMMITTEE
            STRATEGY
The New Zealand Olympic Committee

    Introduction
                                        About Us
                                                                                           We represent 54 New Zealand member
                                                                                           organisations (NSOs), to have a voice at
                                        The New Zealand Olympic Committee’s                the top tables of global sport and have
                                        (NZOC) unique and global remit is Olympic and      been proud to lead more than 65 teams
                                        Commonwealth Sport. Our mission is to inspire      and 3,000 athletes to Olympic and
                                        pride and excellence in all New Zealanders.        Commonwealth Games.
                                        The Olympic Summer, Winter and Youth Games,        We’re supported by proud and engaged New Zealand
                                        Commonwealth Games and Commonwealth Youth          Team friends, whānau and fans. Thousands travel
                                        Games and the Pacific Games are all part of our    with us to Games and millions at home and around
                                        international and domestic mandate.                the world share in our success as our stories are
                                                                                           broadcast across social and mainstream media.
                                        For over 100 years, our Teams have helped
                                        shape history, inspire our country, engage young   We are a charitable organisation, delivering
                                        New Zealanders, and create an international        return on investment to our valued commercial,
                                        reputation for integrity and excellence.           philanthropic and performance partners.

                                        Today, we are an athlete-focussed organisation,    We are committed to athlete engagement
                                        bringing our capability, Games, Teams and brands   and advocacy.
                                        to the New Zealand sporting system.
                                                                                           We are guided by the silver fern and a culture of
                                        Operating across the international and domestic    manaaki supports everything we do. We respect
                                        sphere, we are a connector between New Zealand     and honour our nation’s unique bi-cultural status.
                                        and global sport.
                                                                                           Ko tātau te Kapa o Aotearoa.
                                                                                           We are the New Zealand Team.

                                        Our Values and Culture of Manaaki
                                        Whakakoha                                          Respect
                                        Ngākau Pono                                        Integrity
                                        Kairangatira                                       Excellence
                                        Hautūtanga                                         Leadership
                                        Pohonui                                            Pride

                                        Our Vision                                         Our Mission
                                        Inspire pride and excellence                       To enable Athletes and Teams to compete
                                        in all New Zealanders.                             and excel and maximise the positive
                                                                                           impact of Olympic and Commonwealth
                                                                                           Sport in New Zealand.

2   Pathway to 2024 | NZOC Strategy
Strategic Direction

    Our Strategy
    We deliver our capability, Games, Teams and brands through four key functional areas.
    This provides significant benefit and impact to New Zealand.
                                                                                                                Promote and                                           Generate and Share
                                                                                                                Celebrate Olympic                                     Revenue and Resources
    Select, Organise and                                    Advocate and Lead                                   and Commonwealth                                      Success Statement: We have sustainable
    Lead the New Zealand                                    at Home and Abroad                                  Athletes, Games                                       revenue and resources enabling us to
    Team to Olympic,                                        Success Statement: We are a respected               and Legacy                                            achieve our purpose and vision.

    Commonwealth and                                        voice of integrity and we use our influence,
                                                                                                                Success Statement: New Zealanders
                                                                                                                                                                      • Develop integrated, diversified partnerships and
                                                                                                                                                                        joint ventures to grow resources and capability.
    Youth Games                                             connections and capability to benefit
                                                            New Zealand, and our Olympic and
                                                                                                                connect with and celebrate our Athletes,
                                                                                                                                                                      • Generate additional commercial revenue from
                                                                                                                Teams and Games, building on our values                 existing global and domestic partnerships.
    Success Statement: We deliver high-                     Commonwealth athletes and sports.
                                                                                                                and creating a positive impact on
    quality performance-focused Team                                                                                                                                  • Identify and nurture passionate New Zealand
                                                            • Stand up for matters of integrity within the      New Zealand society.
    environments that enable Olympic and                                                                                                                                Team supporters as long-term philanthropic
                                                              New Zealand sporting system.
                                                                                                                • Create and lead education and engagement              and charitable partners.
    Commonwealth athletes to represent
                                                            • Create the next generation of empowered             programmes that inspire and educate young
    New Zealand with honour and pride.                        sporting leaders with a focus on women,
                                                                                                                                                                      • Increase public funding streams through
                                                                                                                  New Zealanders on the Olympic Values                  collaboration and partnership activations.
    • Develop, communicate, and implement clear               Commonwealth and Olympic athletes and youth.        through sport.
      selection policies, pathways, and nomination                                                                                                                    • Maximise Olympic and Commonwealth
                                                            • Empower and resource an influential Athletes’     • Develop and execute compelling brand, event,
      and selection processes.                                                                                                                                          funding streams.
                                                              Commission.                                         and communications campaigns
    • Gather and share intelligence and insights                                                                                                                      • Identify opportunities to work collaboratively
                                                            • Value and resource Te Urunga Tū and its           • Grow and expand digital capability and content.
      in the build up to Games.                                                                                                                                         with NSOs and Athletes to share NZOC revenue
                                                              recommendations to develop a culture of
                                                                                                                • Promote and facilitate non-paid media coverage        and deliver collective value.
    • Work in alignment with NSOs and HPSNZ and               Manaaki and acknowledge the status of our
                                                              unique bi-cultural nation.                          of Athletes and Games.                              • Manage the organisation and our resources in
      assist to ensure Athletes can prepare, qualify, and
      perform in global Olympic and Commonwealth                                                                • Use a partnership approach to amplify the             an effective, sustainable and transparent manner,
                                                            • Actively advocate for integrity, diversity,
      Sports and achieve a seamless transition to                                                                 impact of Olympic and Commonwealth Sport.             navigating the complexities of a post-Covid world.
                                                              inclusion, and sustainability in sport.
      Games environments.                                                                                       • Leverage the impact of Olympic and
                                                            • Advocate for our NSO membership to support
    • Develop capability and promote excellence               their value, sustainability, and capability,        Commonwealth Sport and Athletes, their
      across leadership, staff and team support to            supporting the development a strong shared          networks, and their inspirational stories.
      achieve the highest quality Games operations            voice heard by New Zealand sporting leaders.      • Demonstrate integrity, diversity, inclusion, and
      and team delivery.                                                                                          sustainability through our communications.
                                                            • Benefit New Zealand sports and athletes
    • Create a New Zealand Team culture that is               through sustained participation on the            • Empower and resource effective Education and
      founded on manaaki, enhances performance,               International Olympic Committee, Association        Olympians’ Commissions to guide and inform
      builds pride and respects the unique bi-cultural        of National Olympic Committees, Oceania             organisational direction, in addition to the NZOC
      status of Aotearoa.                                     National Olympic Committee, Commonwealth            Athletes’ Commission.
    • Support athlete voice, well-being, and leadership       Sport, World Anti-Doping Agency and other
      opportunities within Te Kapa o Aotearoa/the             international leadership groups.
      New Zealand Team.                                     • Advocate for and lead bids and hosting
    • Monitor, interrogate, and adapt to the                  opportunities that will benefit New Zealand.
      requirements of a post-Covid world.                   • Communicate and advise on matters of
                                                              importance regarding the reputation and well-
                                                              being of the NZOC, Games, Athletes and Teams.
                                                            • Govern and lead the organisation to global best
                                                              practice standards in a changing world.

4   Pathway to 2024 | NZOC Strategy
When we Unite we Shine

    OUR SYMBOLS
    AND STORIES                        Te Whare o Pou Tangata
                                                     Becoming part of the                   The pou symbolise our culture of
                                                     New Zealand Team                       manaaki, defining our values and
                                                                                            grounding us in the essence
                                                     We are navigators and                  of who we are. They remind us
                                                     pathfinders. Our ancestors have        of all those who have backed
                                                     come from across the seas.             us on our journey.

                                                     We have each followed the path         Here, in Te Whare o Pou Tangata,
                                                     of the silver fern.                    we draw on the power of our
                                                                                            taonga – our pounamu, our haka,
                                                     When we come together, we              and Te Māhutonga, our cloak – as
                                                     enter Te Whare o Pou Tangata.          we prepare for battle.
                                                     We unite as Te Kapa o Aotearoa         The Tekoteko that stands above
                                                     on a whāriki (mat) woven from          us is called “Pou Tangata” and
                                                     the silver fern and imbued with        is our guardian, a symbol of our
    Te Ponga                                         stories, our pasts, and our futures.   Athletes, our ambition, and our
                                                                                            ultimate potential.
                                                     Here, we are protected by the
    Our Silver Fern                                  strong supporting structures           It is from here, Te Whare o Pou
    In ancient Aotearoa, night was                   (pou) of the whare, or house.          Tangata, that we go out and take
    no obstacle to our warriors.                                                            on the world.

    They looked to the silver fern
    to find a path.

    The shimmering underside           Te Kapa o Aotearoa
    reflecting moonlight, lighting
    the way.                                         The New Zealand Team                   We honour our land and people
                                                                                            and respect our opposition.
    Assisting, enabling and                          We carve the path that’s true          Always.
    encouraging.                                     to ourselves.
                                                                                            Our spirit is unrestrained.
    Today, we too, are guided by the                 We are the pathfinders and
    fern, the one we have worn for                   we defy expectations.                  We are grounded in manaaki,
    more than 100 years.                                                                    we hold our values true.
                                                     Our diversity is our power.
                                                                                            And the fern, as always, leads
                                                     Our past and our future.               the way.
                                                     One team.
                                                                                            Because when we unite,
                                                     When we compete as the
                                                                                            we shine.
                                                     New Zealand Team, we bring
                                                     everything.

6   Pathway to 2024 | NZOC Strategy
New Zealand Olympic Committee
Olympic House, 350 Parnell Rd, Auckland 1052, New Zealand
                     olympic.org.nz
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