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1 Pet Product News
FIRST
FOR PET
#
RETAILERS
IN PRINT
AND ONLINE
THE INDUSTRY’S LEADING
MEDIA DESTINATION
International
MEDIA KIT 2019
How the Pet Industry Stays Informed
PET PRODUCT NEWS
is the official media partner of the World Pet Association
Pet Product News
International
#1 WITH
Pet Retailers
WHEN QUALITY COUN TS
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The demand for produc
FIRST
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High-quality, meat-forward driving made in U.S. produc
t sales. Page 60
FOR PET A media tour reveals an treats prove shelf worthy.
Page 54
Pet Product News
#
RETAILERS operation. Page 6
IN PRINT
Pet Product News, the No. 1 B2B publication
AND ONLINE
covering the $70-plus billion pet industry, targets JANU ARY 2019 $5
PETP RODU CTNE WS.C
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International
and delivers content that sharply brings into focus
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WHAT TO STOC20 IN? PARTICULARPETS
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the news, trends and innovations pet specialty Y ESSE NTIA LS
PPN’s annual INVE NTORing on page 27
has you covered. Start
Choosy pet owners—
favoring food formulas
but high-qua lity, ingre
that boast limited,
dients. Page 46
retailers need to follow now in order to thrive in
today’s competitive brick-and-mortar and online
marketplaces. DS
Editors’
S’ CHOI
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Choice
EDITOR
AWAR s
uct New Award
Pet Prod
Winners
2018
R
WINNE Revealed!
ng on page 22
honored this year. Starti
35 new products are
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Pet Product News
International
Digital Engagement
The leading
digital platform FIRST
1
URBAN PAWS
ONLINE
FOR PET CREATURE COMFORTS HOLIDAY PREP
How cities are welcoming pets
#
RETAILERS Small-animal owners get picky when it
IN PRINT and their owners (page 6) Manufacturers offer new products to
in the industry
AND ONLINE comes to litter and bedding (page 72) boost retailers’ holiday sales (page 64)
In-depth news and longer features with more
information on PetProductNews.com
Pet Product News
SEPTEMBER 2018 $5 PETPRODUCT
NEWS.COM
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80 PRO than
in this DUCTS
issue!
International
Royal
MOBILE
HOLIDAY PREP
offer new product
s to
COMFORTS when it
CREATUREowners
Manufacturers holiday sales (page 64)
1
get picky s’
boost retailer
ws
URBAN PAWS
welcoming pets
Small-animal
and bedding
(page 72)
Q4 FOC US
Pet Product Ne l
TREATMENT
FIRST How cities are (page 6) comes to litter
FOR PET and their owners
#
RETAILERS
IN PRINT
AND ONLINE
l
Internationa The trends you need to know about to end
Weekly e-newsletters deliver all the breaking industry news
the
year in the black (starting on page 31)
oya T
More than
ODUC TNEWS.COM 80 PRODUCTS
2018 $5 PETPR
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in this issue!
SEPTEMBER
and are easy to read on a smartphone or tablet Q4 FO C U S to end the
TREATMEN
Demand for cat
toys has grown
know about
you need to ng on page
31) as pet owners
The trends black (starti
year in the recognize the
importance
of playtime
E-NEWSLETTERS
(page 60)
cat
Demand for
toys has grown
as pet owners
recognize the
importance
of playtime
(page 60)
CHASING
The latest news and product information delivered FUN
POOCHES
RING THEIR
CHASING
S ARE PAMPE CTS (PAGE
50)
PET OWNER
FUN
SPA PRODU
WITH THE LATEST
PET OWNERS ARE PAMPERING THEIR POOCHES
W
THE ONE SHO
straight to our readers’ inboxes
WITH THE LATEST SPA PRODUCTS (PAGE
. 50)
DATE
SAVE THE 2019
TO ATTENDMIER INDUSTR
Y EVENT
MARCH20-22, THE PRE
BUYERS
ORANGE COUNTY N FOR QUALIFIED
CENTER
CONVENTION FREE REGISTRATIO
ORLANDO, FLORIDA CONTACT INFO: 1 .ORG
CALL 203-532-365 AMERICANP ETPRODUCTS
EMAIL CBONIFATI@
XPO.ORG
GLOBALPETE
8/14/18 10:07
AM
THE ONE SHOW
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SAVE THE DATE TO ATTEND.
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CV1_PPN_1
CONVENTION CENTER T
ORLANDO, FLORIDA
FREE REGISTRATION FOR QUALIFIED BUYERS
CONTACT INFO:
CALL 203-532-3651
EMAIL CBONIFATI@AMERICANPET PRODUCTS.ORG
GLOBALPETEXPO.ORG
Upcoming store events as well as photos, opinions and more
CV1_PPN_1_COVER_R2_September.prep.indd
1
PPN1809_CV1r2
8/14/18 10:07 AM
at facebook.com/PetProductNews and twitter.com/PPNIntl
Go anywhere
with PPN
Pet Product News
International
Circulation
1
FIRST AQUATIC EXPERIENCE RECAP FOOD SAFETY CONCERNS SMALL DELIGHTS
FOR PET
The event’s N.J. debut makes a splash. Have manufacturers done enough? Wet cat foods both hydrate
#
RETAILERS
IN PRINT Page 10 Page 21 and nourish. Page 34
AND ONLINE
THE LEADER IN PET SUPPLIES MARKETING
FOR 70 YEARS
Pet Product News
DECEMBER 2018 $5 PETPRODUCTNEWS.COM
More
35 PRODthan
in this UCTS
issue!
International
FINER FARE
for
HERPS NATURE’S
gifts
• Pet Product News is 100% qualified, reaching targeted
decision-makers with the purchasing power to buy Sales of CBD-
advertised products and services. Pet owners are
demanding foods
that offer quality
based products
are on the rise.
and variety for Page 38
their herptile pets.
Page 42
• It reaches more than 28,000* independent pet product retailers, The definition
including online pet product retailers, and pet boutiques, as well WALKINGWITHEASE
Comfort and safety are customers’ prime concerns when
of natural food
becomes
more nuanced.
shopping for collars, harnesses and leashes. Page 26 Page 50
as pet supply wholesalers and distributors.
• More than 16,100* of our readers are business owners who
choose Pet Product News as their source for pet industry
news and product information.
• The average circulation for the Pet Product News
e-newsletter is more than 24,300* every week.
CV1_PPN_1_COVER_R1_December.prep.indd 1 PPN1812_CV1r1 11/8/18 10:51 AM
• The average number of unique visitors to
PetProductNews.com
is more than 29,900* every month.
*Source: BPA Worldwide June 2018 Brand Report
Pet Product News
International
SUPPLEMENTS &
Buying Guide
Supplement your visibility and increase your exposure with
bonus distribution at all major pet industry trade shows.
GROOMING DIRECTORY
In partnership with WPA, this
comprehensive grooming directory
reaches over 27k professional groomers
Polybagged and mailed with the January issue of Pet Product News, it includes all the
professional grooming news, an events calendar and recent awards. Plus the latest in grooming
MADE in the USA
Brought to you by Pet Product News & World Pet Association
accessories, trends, equipment, and treatments for professional groomers and retailers. Bonus
CT G
distribution at Atlanta Pet Fair (Atlanta, GA), Global Pet Expo (Orlando, FL) and SuperZoo (Las A Pet Product News Special Supplement Summer 2018
Y
RE N
Vegas, NV).
STAMP OF APPROVAL
OR
19
DI I
WELLNESS & NUTRITION NEWS
20
M
Consumers vote for USA-made pet supplies and foods
in the best interest of their pets, the environment and
L
IA
the economy. PAGE 18
IC
P olybagged and mailed with the April issue of Pet Product News, this special features pet
OO
FF
O
nutrition news and trends, including expert tips on helping customers select the right food
E
TH
for age, activity and health. Plus articles on treats, edible chews, supplements and the latest
GR
food trends. Bonus distribution at SuperZoo (Las Vegas, NV), Atlanta Pet Fair (Atlanta, GA) and
Global Pet Expo (Orlando, FL).
MADE IN THE USA
The Made in the USA supplement, polybagged and mailed with the July issue of Pet Product
What to expect at the Atlanta Pet Fair & Conference this year
Why continuing education matters
News, examines the burgeoning business of made in the USA pet products. Bonus distribution How to rev up your business with social media
at SuperZoo (Las Vegas, NV), Aquatic Experience (Secaucus, NJ), Atlanta Pet Fair (Atlanta, GA) AMERICAN FARE
Concerns about food safety and quality continue to drive
BREAKING THE TOY MOLD
Manufacturers discuss the push to bring more
and Global Pet Expo (Orlando, FL). sales of U.S.-made-and-sourced canine diets. (page 22) domestically produced toys to market. (page 4)
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CV1_PPN_Grooming_COVER_R1_January19.prep.indd 4 PPN19GD_CV1r1 12/3/18 10:17 AM
NATURAL PET NEWS
Polybagged and mailed with the October issue of Pet Product News, this supplement features
natural products and services including treats, food, grooming and spa products, and flea and
tick control products. Bonus distribution at SuperZoo (Las Vegas, NV), Atlanta Pet Fair (Atlanta,
GA) and Global Pet Expo (Orlando, FL).
PET INDUSTRY DIRECTORY & BUYING GUIDE
The largest and most comprehensive resource available to the pet product and services industry.
Published annually, this Buying Guide is polybagged with the December issue. It is available
online year-round.
SHOW PROGRAM
Pet Product News
FOR PET RETAILERS
THE NATIONAL SHOW
BETTER TOGETHER PICK UP TRADE SHOW:
POCK THE
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GUIDE! JULY 25-27, 2017
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Pet Product News International 2019 ad planner
JANUARY FEBRUARY MARCH APRIL
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ISSUE DEADLINE ISSUE DEADLINE ISSUE DEADLINE ISSUE DEADLINE
AD SPACE CLOSE 11/20 AD SPACE CLOSE 12/19 AD SPACE CLOSE 01/24 AD SPACE CLOSE 2/22
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AQUATIC Lighting Nano Tanks NATURAL
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AD SPACE CLOSE 03/26 AD SPACE CLOSE 04/22 AD SPACE CLOSE 05/23 AD SPACE CLOSE 06/25
MATERIAL DEADLINE DATE 03/28 MATERIAL DEADLINE DATE 05/01 MATERIAL DEADLINE DATE 06/03 MATERIAL DEADLINE DATE 07/03
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AD SPACE CLOSE 03/22 AD SPACE CLOSE 05/20 AD SPACE CLOSE 07/08
MATERIAL DEADLINE DATE 03/27 MATERIAL DEADLINE DATE 05/28 MATERIAL DEADLINE DATE 07/15
Pet Product News International 2019 ad planner
SEPTEMBER OCTOBER NOVEMBER DECEMBER
Marketplaces: Marketplaces: Marketplaces: Marketplaces:
DOG MADE IN THE USA DOG DOG
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AQUATIC AQUATIC AQUATIC
Manufacturer Roundtable on Trends AQUATIC Tank Maintenance & Chemistry Flake & Pellet Food
in Aquatic Supplies and State of the Expanded Section:
Industry Lighting EXOTICS EXOTICS
Fish Nutrition Small Animal: Treats, Chews & Toys Herp: Food
EXOTICS Livestock (fish & reef)
Herp:
Manufacturers Roundtable on Top Trends EXOTICS
Bird: Treats, Chews & Toys
ISSUE DEADLINE ISSUE DEADLINE ISSUE DEADLINE ISSUE DEADLINE
AD SPACE CLOSE 07/26 AD SPACE CLOSE 08/26 AD SPACE CLOSE 09/23 AD SPACE CLOSE 10/24
MATERIAL DEADLINE DATE 07/30 MATERIAL DEADLINE DATE 09/04 MATERIAL DEADLINE DATE 09/27 MATERIAL DEADLINE DATE 10/30
SPECIAL SECTION SPECIAL SECTIONS SHOW PROGRAM SPECIAL SECTION SPECIAL SECTIONS SUPPLEMENT
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