FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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11 . 14 JANUARY 2020
PORTE DE VERSAILLES
PARIS . FRANCE
FOR THE
BAKERY & PASTRY
ENTREPRENEURS
03
EUROPAIN, THE BENCHMARK THE PROFESSIONAL ASSOCIATIONS
TRADE SHOW FOR THE INDUSTRY ARE MOBILISING THEIR RESOURCES
FOR EUROPAIN 2020
All players in the industry are joining forces to support what they
see as the greatest international trade show dedicated to trades in
the bakery, pastry, chocolate, ice cream and confectionery sectors
in France.
The whole industry is mobilising to welcome the exhibitors and
visitors in January 2020 in Paris at the Porte de Versailles venue!
Association nationale de
EUROPAIN 2020: New dates and
la meunerie
attuned to the needs of the a new venue… française
industry With only a few months to go before
EUROPAIN 2020 is more than ever at launch, EUROPAIN 2020 is looking most
the service of today’s bakery and pastry promising.
professionals who are entrepreneurs and All the main players representing the
creators on a daily basis. whole industry will be present. They
The industry is moving fast and business will be staging an extensive range of
models need to evolve in order to adapt products and services designed to bring
and satisfy new consumer trends and innovative and concrete solutions to
requirements: closeness to customers, professionals all over the world. Each
transparency for raw materials, visitor will be sure to find the solution to
diversity of products, digitalisation their specific needs, whether for bakery,
of communication and orders are the snacking, pastry, chocolate making,
keywords for all the trades in the bakery- confectionery, ice cream, biscuit making
pastry sector today. and packaging, including shop design
and arrangement, production tools
Europain is acutely aware of these
and means and acquiring skills through
stakes. The 2020 edition of the trade
excellence training.
show will be held over 4 days and will
EUROPAIN 2020 is clearly THE
propose a review of the market with new
worldwide event not to be missed!
emerging trends and will bring together
the main players in the industry in the
SERGE VALADOU
heart of Paris. PRESIDENT OF EUROPAIN
Don’t miss the only professional event
specialised in your trade in January
2020 in Paris, Porte de Versailles!
MARIE-ODILE FONDEUR
MANAGING DIRECTOR OF EUROPAIN
05
AN EVENT
ENTIRELY
RETHOUGHT 1
NEW DATES:
FOR ALL 11 - 14 JANUARY 2020
BAKERY-PASTRY ▪ After the rush of the end-of-year
celebrations and the ‘Galette
des Rois’
ENTREPRENEURS! ▪ 18 months before the next IBA
trade show (September 2021)
▪ Outside French school holidays
2
NEW VENUE
Enjoy the IN THE HEART OF PARIS:
international PORTE DE VERSAILLES
prestige HALL 1
of Paris ▪ An attractive location to draw
a maximum of French and
international visitors
▪ Ideal to organise evening events
for your clients
▪ Convenient to propose a road-tour
of bakery concepts around Paris
EUROPAIN 2020
targets 100 %
of the market
▪ Artisans (owners of one
3 or several shops)
▪ Chains, concepts, networks
NEW CONTENT ▪ Wholesalers, retailers,
+ business with dedicated expert distributors, installers
advice hubs ▪ Supermarkets, specialised stores
+ market information thanks to
▪ Restaurants, fast service,
the Forum
mass catering (independent
+ creativity with 4 days packed
with demos and masterclasses
and chains)
▪ Delicatessen, fine foods,
grocery stores
▪ Caterers
▪ Importers, international
The Bakery industry is on the move, purchasers
so is EUROPAIN ! ▪ Schools
07
NEW CONTENT
+ BUSINESS
1 NEW
ADVICE HUB
With experts from CNBPF
(Confédération Nationale de la
Boulangerie-Pâtisserie Française)
and FEB (Fédération des Entreprises
de Boulangerie)
▪ Legal advice
▪ Financial advice
▪ Tips and advice for shop design
and arrangement
▪ Business audit
Efficient
services for
2 NEW
fruitful BUSINESS
encounters MEETINGS
1 on 1 visitor/exhibitor meetings
arranged in advance thanks to a
dedicated e-platform.
5
3 NEW FORUM
+ MARKET INFORMATION
RETAIL
CHAINS HUB Over 4 days, experts and managers
from all walks of the industry will
Encounters with the main bakery
franchises offering turnkey business address the major themes, issues
solutions. and stakes of the market.
▪ Shops and e-marketing
▪ Local manufacturing
4 ▪ Wheat quality
▪ The come-back of leaven
START-UP HUB ▪ Gluten free
The latest digital solutions and ▪ Managing sourcing and traceability
Food Tech innovations.
▪ Monitoring/managing ingredients
▪ Snacking
09
4 DAYS
OF LIVE DEMOS 1 4
EXPLORING BAKERY &
SNACKING STAGE 2 MAJOR
MUTATIONS An operational baking unit illustrating INTERNATIONAL
concrete solutions to take advantage of
CONTESTS
IN THE MARKET the latest opportunities on the market.
The best pastry chefs and
▪ Ancient wheats
+ CREATIVITY ▪ Special and hybrid breads
▪ New organic and veggie recipes
bakers in the world converge
on EUROPAIN 2020 !
▪ Gluten free ▪ European Pastry Cup,
▪ New flours continental selection of
▪ Yeasts and leavens the Coupe du Monde de la
▪ 100 % healthy snacking Pâtisserie 2021
2 ▪ Breakfasts
▪ Bakery World Cup
SWEET CREATIONS STAGE
Top pastry chefs, chocolate and ice cream
makers implement new levers of growth.
▪ Vegan recipes
▪ Low-sugar recipes
▪ New uses of honey
▪ Grands crus chocolates
▪ New methods for Bean to bar
▪ New ingredients
3 NEW
BAKERY OF THE FUTURE
Immersion in an all-encompassing
concept and a catering offering for
every moment of the day.
▪ Opportunities of digital
▪ New snacking solutions
▪ Click & collect
▪ Design/arrangement
▪ The bakery shop: new living space
EUROPAIN invites the new generations
of bakers and pastry chefs who drive the
industry forward!
11
3 SECTORS
SERVING ALL 2
ENTREPRENEURS IN MANAGING
THE BAKERY-PASTRY ▪ Expert Advice Hub: financing,
insurance, legal, real estate,
INDUSTRY recruitment, accountancy, energy
suppliers
▪ Retail chains Hub
▪ Start-up Hub
▪ Institutions, professional bodies,
associations, unions
▪ Training, Schools Street
1 3
MANUFACTURING SELLING
Everything to do with manufacturing, ▪ Snacking: finished products,
regardless of the volume produced: ingredients, beverages, fine foods,
▪ Equipment, appliances coffee shop equipment…
▪ Raw materials ▪ Shop, boutique: arrangement,
design, table deco, furniture…
▪ Ingredients
▪ Accessories: boxes/packaging,
ribbons, professional clothes…
▪ Communication: Point of sales, The n°1 objective
digital, social media… reported by visitors:
discover the latest
innovations on the market
Launch your new products
on EUROPAIN and boost their
visibility:
▪ In the New Products Gallery on
europain.com
▪ On the Europain app
▪ In the New Products brochure sent
to more than 80 specialised press
magazines
▪ In the New Products Route
available at the reception of the
trade show
Advantage : your innovations
are automatically entered for
the EUROPAIN NEW PRODUCTS
AWARDS
13
REINFORCED
COMMUNICATION
TARGETING
ALL PROFILES
1
DIGITAL MARKETING
From September 2019, targeted
digital campaigns on Google display,
Facebook, Linkedin, Instagram.
Targets: neo bakers, project bearers,
creators and owners of chains,
international purchasers, etc.
2 4
EUROPAIN.COM AND PRESS AND MEDIA
SOCIAL MEDIA RELATIONS
From April 2019, regular posts Press releases and press kit sent
updating on market information and to specialised and business media,
trends, with interviews from French France and international. Press
and international experts, to establish conferences in France and abroad.
permanent contact with the Europain
community and attract new followers.
3 5
MEDIA PLAN INTERNATIONAL
Broadening the scope to include new PROMOTIONAL
business areas: business creation, CAMPAIGN
franchises, economic press, etc.
On 4 continents, targeting 30
countries with high potential: Benelux,
Canada, China, Colombia, Israel,
Morocco, Russia, South Korea, Spain,
USA…
15
THE EUROPAIN
COMMUNITY
2018
KEY FIGURES
exhibitors
469 and brands
professionals
52,000 including
32% international
66% decision makers They visited
EUROPAIN 2018
followers Facebook, ▪ Agapes restaurants
+ 15,800 Twitter, Instagram ▪
▪
Autogrill
Ben & Jerry’s
▪ Bert’s
270 journalists
▪
▪
Boulangerie Ange
Boulangerie Louise
▪ Brasseries Flo
mentions in the press, ▪ Casino Cafétéria
+ 1,100 France and international ▪ Class’croute
▪ Colombus Café
▪ Comptoir de Maître Kanter
▪ Elior
▪ Éric Kayser
Top 10 ▪ Groupe Bertrand
▪ Groupe Holder
visiting countries ▪ Groupement des
1 BELGIUM Mousquetaires
2 SPAIN ▪ Haagen Dazs
3 NETHERLANDS ▪ Ikea food
4 ITALY ▪ La Pâtisserie des Rêves
5 BRAZIL ▪ Marie Blachère
6 RUSSIA ▪ Mc Donald’s
7 USA ▪ Newrest
8 CANADA ▪ Quick
9 UNITED KINGDOM ▪ Restaumarché
10 MOROCCO ▪ Sodexo sport et loisirs
▪ SSP
…OUR TEAMS
AT YOUR SERVICE
Marie-Odile FONDEUR EVENT PROJECT MANAGERS
Director of the Food Service Division
EUROPAIN FORUM
Managing Director of Europain
SWEET CREATIONS STAGE
David BRABIS Agathe BEULIN
Marketing Manager Tel. +33 (0)478 176 173
François THIERY agathe.beulin@gl-events.com
Sales Director BAKERY OF THE FUTURE
RCS LYON 380 552 976 - Non-binding document – Photos credits: JULIEN BOUVIER, ALEXANDRE GALLOSI, GETTY IMAGES, SABINE SERRAD, STUDIO EGERIE, TODOR TSVETKOV
BAKERY & SNACKING STAGE
Kathy GOMES Natalia VALENZUELA MOYA
In charge of Commercial Development Tel. +33 (0)4 78 176 347
Tel. +33 (0)4 78 176 309 natalia.valenzuela-moya@gl-events.com
kathy.gomes@gl-events.com
Aurélie WATTINNE
Commercial Assistant
INTERNATIONAL SALES CONTACTS
Tel. +33 (0)4 78 176 312 BRAZIL
aurelie.wattinne@gl-events.com Luana CLOPER
Tel. +55 11 50 67 17 53
Mob. +55 219 915 159 90
PROJECT MANAGERS IN FRANCE luana.cloper@glbr.com.br
Fanny BESACIER CHINA
Tel. +33 (0)4 78 176 238 Angie ZHEN, Beijing Zhonglian
fanny.besacier@gl-events.com International Exhibition Co., Ltd
Marjorie CARPENTIER Tel. +86 10 561 000 26
Tel. +33 (0)4 78 176 249 Mob. +86 15 810 470 499
marjorie.carpentier@gl-events.com angie@zhonglian-expo.com
Audrey DENOYER GERMANY, AUSTRIA, SWITZERLAND
Tel. +33 (0)4 78 176 310 Elizabeth NIEHAUS, TradeQ
audrey.denoyer@gl-events.com Tel. +49 211 566 777 56
Matthieu PEIGNÉ e.niehaus@trade-q.com
Tel. +33 (0)4 26 20 42 14 ITALY
matthieu.peigne@gl-events.com Carla CASELLI, Organizzazione Caselli
Hélène ROUARCH Tel. +39 055 284 292
Tel. +33 (0)4 78 176 308 carla.caselli@caselli.it
helene.rouarch@gl-events.com
PORTUGAL, SPAIN
Betty MORIDO, Ersi SL
INTERNATIONAL PROJECT MANAGERS Tel. +34 91 559 8464
Hélène FIQUET ersi1@ersi.es
Tél. +33 (0)4 78 176 362
helene.fiquet@gl-events.com
Nadège HOLLARD
Tel. +33 (0)4 78 176 283
nadege.hollard@gl-events.com
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