FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain

 
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
11 . 14 JANUARY 2020
    PORTE DE VERSAILLES
        PARIS . FRANCE

    FOR THE
BAKERY & PASTRY
ENTREPRENEURS
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
03

                                EUROPAIN, THE BENCHMARK                                      THE PROFESSIONAL ASSOCIATIONS
                                TRADE SHOW FOR THE INDUSTRY                                  ARE MOBILISING THEIR RESOURCES
                                                                                             FOR EUROPAIN 2020
                                                                                             All players in the industry are joining forces to support what they
                                                                                             see as the greatest international trade show dedicated to trades in
                                                                                             the bakery, pastry, chocolate, ice cream and confectionery sectors
                                                                                             in France.
                                                                                             The whole industry is mobilising to welcome the exhibitors and
                                                                                             visitors in January 2020 in Paris at the Porte de Versailles venue!

                                                                                                                              Association nationale de

EUROPAIN 2020:                                New dates and
                                                                                                                              la meunerie
attuned to the needs of the                   a new venue…                                                                    française
industry                                      With only a few months to go before
EUROPAIN 2020 is more than ever at            launch, EUROPAIN 2020 is looking most
the service of today’s bakery and pastry      promising.
professionals who are entrepreneurs and       All the main players representing the
creators on a daily basis.                    whole industry will be present. They
The industry is moving fast and business      will be staging an extensive range of
models need to evolve in order to adapt       products and services designed to bring
and satisfy new consumer trends and           innovative and concrete solutions to
requirements: closeness to customers,         professionals all over the world. Each
transparency for raw materials,               visitor will be sure to find the solution to
diversity of products, digitalisation         their specific needs, whether for bakery,
of communication and orders are the           snacking, pastry, chocolate making,
keywords for all the trades in the bakery-    confectionery, ice cream, biscuit making
pastry sector today.                          and packaging, including shop design
                                              and arrangement, production tools
Europain is acutely aware of these
                                              and means and acquiring skills through
stakes. The 2020 edition of the trade
                                              excellence training.
show will be held over 4 days and will
                                              EUROPAIN 2020 is clearly THE
propose a review of the market with new
                                              worldwide event not to be missed!
emerging trends and will bring together
the main players in the industry in the
                                              SERGE VALADOU
heart of Paris.                               PRESIDENT OF EUROPAIN
Don’t miss the only professional event
specialised in your trade in January
2020 in Paris, Porte de Versailles!

MARIE-ODILE FONDEUR
MANAGING DIRECTOR OF EUROPAIN
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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AN EVENT
ENTIRELY
RETHOUGHT                             1
                                      NEW DATES:
FOR ALL                               11 - 14 JANUARY 2020
BAKERY-PASTRY                         ▪ After the rush of the end-of-year
                                       celebrations and the ‘Galette
                                       des Rois’
ENTREPRENEURS!                        ▪ 18 months before the next IBA
                                       trade show (September 2021)
                                      ▪ Outside French school holidays

                  2
                  NEW VENUE
    Enjoy the     IN THE HEART OF PARIS:
  international   PORTE DE VERSAILLES
     prestige     HALL 1
     of Paris     ▪ An attractive location to draw
                   a maximum of French and
                   international visitors
                  ▪ Ideal to organise evening events
                   for your clients
                  ▪ Convenient to propose a road-tour
                   of bakery concepts around Paris
                                                                            EUROPAIN 2020
                                                                            targets 100 %
                                                                            of the market
                                                                            ▪ Artisans (owners of one
                  3                                                           or several shops)
                                                                            ▪ Chains, concepts, networks
                  NEW CONTENT                                               ▪ Wholesalers, retailers,
                  + business with dedicated expert                            distributors, installers
                  advice hubs                                               ▪ Supermarkets, specialised stores
                  + market information thanks to
                                                                            ▪ Restaurants, fast service,
                  the Forum
                                                                              mass catering (independent
                  + creativity with 4 days packed
                  with demos and masterclasses
                                                                              and chains)
                                                                            ▪ Delicatessen, fine foods,
                                                                              grocery stores
                                                                            ▪ Caterers
                                                                            ▪ Importers, international
The Bakery industry is on the move,                                           purchasers
so is EUROPAIN !                                                            ▪ Schools
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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NEW CONTENT
+ BUSINESS

                1      NEW
                ADVICE HUB
                With experts from CNBPF
                (Confédération Nationale de la
                Boulangerie-Pâtisserie Française)
                and FEB (Fédération des Entreprises
                de Boulangerie)
                ▪ Legal advice
                ▪ Financial advice
                ▪ Tips and advice for shop design
                 and arrangement
                ▪ Business audit

  Efficient
 services for
                2       NEW
   fruitful     BUSINESS
 encounters     MEETINGS
                1 on 1 visitor/exhibitor meetings
                arranged in advance thanks to a
                dedicated e-platform.
                                                                      5
                3       NEW                                           FORUM
                                                                      + MARKET INFORMATION
                RETAIL
                CHAINS HUB                                            Over 4 days, experts and managers
                                                                      from all walks of the industry will
                Encounters with the main bakery
                franchises offering turnkey business                  address the major themes, issues
                solutions.                                            and stakes of the market.
                                                                      ▪ Shops and e-marketing
                                                                      ▪ Local manufacturing
                                   4                                  ▪ Wheat quality
                                                                      ▪ The come-back of leaven
                                   START-UP HUB                       ▪ Gluten free
                                   The latest digital solutions and   ▪ Managing sourcing and traceability
                                   Food Tech innovations.
                                                                      ▪ Monitoring/managing ingredients
                                                                      ▪ Snacking
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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4 DAYS
OF LIVE DEMOS                         1                                         4
EXPLORING                             BAKERY &
                                      SNACKING STAGE                            2 MAJOR
MUTATIONS                             An operational baking unit illustrating   INTERNATIONAL
                                      concrete solutions to take advantage of
                                                                                CONTESTS
IN THE MARKET                         the latest opportunities on the market.
                                                                                The best pastry chefs and
                                      ▪ Ancient wheats

+ CREATIVITY                          ▪ Special and hybrid breads
                                      ▪ New organic and veggie recipes
                                                                                bakers in the world converge
                                                                                on EUROPAIN 2020 !
                                      ▪ Gluten free                             ▪ European Pastry Cup,
                                      ▪ New flours                                continental selection of
                                      ▪ Yeasts and leavens                        the Coupe du Monde de la
                                      ▪ 100 % healthy snacking                    Pâtisserie 2021
                 2                    ▪ Breakfasts
                                                                                ▪ Bakery World Cup

                 SWEET CREATIONS STAGE
                 Top pastry chefs, chocolate and ice cream
                 makers implement new levers of growth.
                 ▪ Vegan recipes
                 ▪ Low-sugar recipes
                 ▪ New uses of honey
                 ▪ Grands crus chocolates
                 ▪ New methods for Bean to bar
                 ▪ New ingredients

                 3     NEW
                 BAKERY OF THE FUTURE
                 Immersion in an all-encompassing
                 concept and a catering offering for
                 every moment of the day.
                 ▪ Opportunities of digital
                 ▪ New snacking solutions
                 ▪ Click & collect
                 ▪ Design/arrangement
                 ▪ The bakery shop: new living space

EUROPAIN invites the new generations
of bakers and pastry chefs who drive the
industry forward!
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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3 SECTORS
SERVING ALL                            2
ENTREPRENEURS IN                       MANAGING
THE BAKERY-PASTRY                      ▪ Expert Advice Hub: financing,
                                        insurance, legal, real estate,

INDUSTRY                                recruitment, accountancy, energy
                                        suppliers
                                       ▪ Retail chains Hub
                                       ▪ Start-up Hub
                                       ▪ Institutions, professional bodies,
                                        associations, unions
                                       ▪ Training, Schools Street

1                                      3
MANUFACTURING                          SELLING
Everything to do with manufacturing,   ▪ Snacking: finished products,
regardless of the volume produced:      ingredients, beverages, fine foods,
▪ Equipment, appliances                 coffee shop equipment…
▪ Raw materials                        ▪ Shop, boutique: arrangement,
                                        design, table deco, furniture…
▪ Ingredients
                                       ▪ Accessories: boxes/packaging,
                                        ribbons, professional clothes…
                                       ▪ Communication: Point of sales,       The n°1 objective
                                        digital, social media…                reported by visitors:
                                                                              discover the latest
                                                                              innovations on the market
                                                                              Launch your new products
                                                                              on EUROPAIN and boost their
                                                                              visibility:
                                                                              ▪ In the New Products Gallery on
                                                                                europain.com
                                                                              ▪ On the Europain app
                                                                              ▪ In the New Products brochure sent
                                                                                to more than 80 specialised press
                                                                                magazines
                                                                              ▪ In the New Products Route
                                                                                available at the reception of the
                                                                                trade show
                                                                              Advantage : your innovations
                                                                              are automatically entered for
                                                                              the EUROPAIN NEW PRODUCTS
                                                                              AWARDS
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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REINFORCED
COMMUNICATION
TARGETING
ALL PROFILES

                            1
                            DIGITAL MARKETING
                            From September 2019, targeted
                            digital campaigns on Google display,
                            Facebook, Linkedin, Instagram.
                            Targets: neo bakers, project bearers,
                            creators and owners of chains,
                            international purchasers, etc.

2                                            4
EUROPAIN.COM AND                             PRESS AND MEDIA
SOCIAL MEDIA                                 RELATIONS
From April 2019, regular posts               Press releases and press kit sent
updating on market information and           to specialised and business media,
trends, with interviews from French          France and international. Press
and international experts, to establish      conferences in France and abroad.
permanent contact with the Europain
community and attract new followers.

3                                            5
MEDIA PLAN                                   INTERNATIONAL
Broadening the scope to include new          PROMOTIONAL
business areas: business creation,           CAMPAIGN
franchises, economic press, etc.
                                             On 4 continents, targeting 30
                                             countries with high potential: Benelux,
                                             Canada, China, Colombia, Israel,
                                             Morocco, Russia, South Korea, Spain,
                                             USA…
FOR THE BAKERY & PASTRY ENTREPRENEURS - 11 . 14 JANUARY 2020 PORTE DE VERSAILLES PARIS . FRANCE - Europain
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THE EUROPAIN
COMMUNITY
2018
KEY FIGURES
           exhibitors
     469   and brands

           professionals
  52,000   including

           32% international
           66% decision makers        They visited
                                      EUROPAIN 2018
           followers Facebook,        ▪   Agapes restaurants
+ 15,800   Twitter, Instagram         ▪
                                      ▪
                                          Autogrill
                                          Ben & Jerry’s
                                      ▪   Bert’s

    270    journalists
                                      ▪
                                      ▪
                                          Boulangerie Ange
                                          Boulangerie Louise
                                      ▪   Brasseries Flo
           mentions in the press,     ▪   Casino Cafétéria
 + 1,100   France and international   ▪   Class’croute
                                      ▪   Colombus Café
                                      ▪   Comptoir de Maître Kanter
                                      ▪   Elior
                                      ▪   Éric Kayser
           Top 10                     ▪   Groupe Bertrand
                                      ▪   Groupe Holder
           visiting countries         ▪   Groupement des
           1    BELGIUM                   Mousquetaires
           2    SPAIN                 ▪   Haagen Dazs
           3    NETHERLANDS           ▪   Ikea food
           4    ITALY                 ▪   La Pâtisserie des Rêves
           5    BRAZIL                ▪   Marie Blachère
           6    RUSSIA                ▪   Mc Donald’s
           7    USA                   ▪   Newrest
           8    CANADA                ▪   Quick
           9    UNITED KINGDOM        ▪   Restaumarché
           10   MOROCCO               ▪   Sodexo sport et loisirs
                                      ▪   SSP
                                          …
OUR TEAMS
                       AT YOUR SERVICE
Marie-Odile FONDEUR                     EVENT PROJECT MANAGERS
Director of the Food Service Division
                                        EUROPAIN FORUM
Managing Director of Europain
                                        SWEET CREATIONS STAGE
David BRABIS                            Agathe BEULIN
Marketing Manager                       Tel. +33 (0)478 176 173
François THIERY                         agathe.beulin@gl-events.com
Sales Director                          BAKERY OF THE FUTURE

                                                                                  RCS LYON 380 552 976 - Non-binding document – Photos credits: JULIEN BOUVIER, ALEXANDRE GALLOSI, GETTY IMAGES, SABINE SERRAD, STUDIO EGERIE, TODOR TSVETKOV
                                        BAKERY & SNACKING STAGE
Kathy GOMES                             Natalia VALENZUELA MOYA
In charge of Commercial Development     Tel. +33 (0)4 78 176 347
Tel. +33 (0)4 78 176 309                natalia.valenzuela-moya@gl-events.com
kathy.gomes@gl-events.com
Aurélie WATTINNE
Commercial Assistant
                                        INTERNATIONAL SALES CONTACTS
Tel. +33 (0)4 78 176 312                BRAZIL
aurelie.wattinne@gl-events.com          Luana CLOPER
                                        Tel. +55 11 50 67 17 53
                                        Mob. +55 219 915 159 90
PROJECT MANAGERS IN FRANCE              luana.cloper@glbr.com.br
Fanny BESACIER                          CHINA
Tel. +33 (0)4 78 176 238                Angie ZHEN, Beijing Zhonglian
fanny.besacier@gl-events.com            International Exhibition Co., Ltd
Marjorie CARPENTIER                     Tel. +86 10 561 000 26
Tel. +33 (0)4 78 176 249                Mob. +86 15 810 470 499
marjorie.carpentier@gl-events.com       angie@zhonglian-expo.com
Audrey DENOYER                          GERMANY, AUSTRIA, SWITZERLAND
Tel. +33 (0)4 78 176 310                Elizabeth NIEHAUS, TradeQ
audrey.denoyer@gl-events.com            Tel. +49 211 566 777 56
Matthieu PEIGNÉ                         e.niehaus@trade-q.com
Tel. +33 (0)4 26 20 42 14               ITALY
matthieu.peigne@gl-events.com           Carla CASELLI, Organizzazione Caselli
Hélène ROUARCH                          Tel. +39 055 284 292
Tel. +33 (0)4 78 176 308                carla.caselli@caselli.it
helene.rouarch@gl-events.com
                                        PORTUGAL, SPAIN
                                        Betty MORIDO, Ersi SL
INTERNATIONAL PROJECT MANAGERS          Tel. +34 91 559 8464
Hélène FIQUET                           ersi1@ersi.es
Tél. +33 (0)4 78 176 362
helene.fiquet@gl-events.com
Nadège HOLLARD
Tel. +33 (0)4 78 176 283
nadege.hollard@gl-events.com

                   europain.com                                 @EuropainFrance
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