Presentation July-August 2017 - Energica Motor Company S.p.A.
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Energica Motor Company S.p.A.
Presentation
July-August 2017
1
The CRP Group – since 1970
• The Group is nowadays made up of specialized companies: CRP
Meccanica, CRP Technology, CRP Service plus its US-based partner
CRP USA. In 2010 CRP Group decided to invest in the new field of
sustainable vehicles by creating Energica.
• With more than 45 years of experience in the world of F1 and more than
20 years of experience in Additive Manufacturing, CRP Group is
distinguished by its know-how in specific application fields including but not
limited to: automotive and motorsports, design, aerospace, UAVs, marine,
entertainment, defense.
• Innovation, investments in research and development, and strategic
foresight are the principles that the Group has shared throughout its
history.
• The CRP story began in 1970. After he gained experience in several
mechanical and high precision areas, Roberto Cevolini established his own
company for high precision CNC machining in the motorsports sector.
CRP Group
2
The CRP Group
“Companies working in F1 field have
something different in their DNA”
CRP Group
3
The CRP Group – since 1996
• CRP is a pioneer in Additive Manufacturing, having started in 1996 when
it was almost unknown in Italy. In the Nineties 3D printing technology was
known as Rapid Prototyping: it was a fast, cost effective way to realize
new design concepts; it allowed us to create perfect 3D shapes.
• The studies carried out by CRP Technology from 1996 have changed the
scenario of Rapid Prototyping introducing a new concept of Additive
Manufacturing and 3D Printing: Windform 3D Printing materials have
allowed the technology of selective laser sintering (SLS) in order to realize
high performing parts for wind tunnel applications as well as finished and
functional parts.
• Windform’s mechanical properties made them a layer above 3D Printing,
leading from Rapid Prototyping to Additive Manufacturing. The birth and
launch of Windform materials has been an important turning point
worldwide.
• It occurred in 2005, when we created, produced and launched on the
market Windform XT, composite polyamide based material for SLS, the
first carbon fiber filled ever.
CRP Group
4
The CRP Group – CRP Racing 2006-2010
• CRP Racing was founded in December 2006, as CRP
Technology’s Racing Department. CRP Racing’s goal was to
become the main point of reference in its market for quality, speed,
reliability, ability and service.
• CRP Racing became the leading two stroke tuning firm in Italy,
winning the Road Racing Italian Championship and Honda Trophy
in 2007 and 2009.
The changeover to green
• In 2009 we decided to bring the “CRP Method” to a new project:
the eCRP was the first e-racer to come out of Italy. The CRP’s
electric program started
CRP Group
5
“Passion allows us to endure bitterness and waivers
that ambition would not justify in any way” Enzo Ferrari
CRP Group
6
“If you can dream it you can do it”
Walt Disney
Energica Motor Company S.p.A.
7
Energica Motor Company – since 2012
• Energica was born from an entrepreneurial vision of Cevolini’ family between 2008
and 2009. During those years, CRP Group decided to start looking at what they
thought was the future, like the electric vehicles.
• In 2009, CRP Group took the opportunity to develop a fully electric racing motorcycle
and so they started with the eCRP project. CRP made two years of racing that are
served primarily as a technology scouting, then in 2011 they started working on the
road version, Energica.
• The team started to fit the needs of a streetbike with the new electric technology and
the differences of the racing market, from here they arrived at the new version of
Energica Ego.
• On the design of the bike has played a key role the CRP Group's know-how because
it is only thanks to the CRP technologies that the team were able to make a project so
important in such a short time.
• Projects that would normally take 4-5-6 years in the big companies in our case
were made possible thanks to the CRP technologies developed for the
aerospace and F1. This allowed Energica to shorten the time to market and to
shorten the timing of the research, also containing costs.
Energica Motor Company S.p.A.
8
Energica Motor Company
From nothing to everything.
The creation process is something inexplicable.
The idea has become a form, a chassis, an engine.
The sketch on white paper is now a real product.
• Energica Motor Company was officially founded in 2014 with the aim of
creating the first high-powered electric motorcycles.
• After two years of racing, the eCRP team started working on the road version:
Energica.
• Today, after test and homologations, Energica motorcycles are on sales worldwide.
Since January 2016 Energica is publicly listed on AIM Milan Stock Exchange
Market, to scale the market and start global production.
Products
ENERGICA EGO is the first model of EMC, it is the first Italian high-performing
electric sportbike.
ENERGICA EVA the streetfighter model.
Energica Motor Company S.p.A.
9
Energica Milestones
Start of the Electric motorcycle
project (within CRP Group)
• Energica new headquarters
• Energica EGO launch
2009 2010 2011 2013 2014 2015 2016
eCRP – the electric racebike First participation at
• Establishment of
wins European Electric EICMA*
Energica Motor
Championship
Company Srl
Location
• Worldwide Demo Tour
(USA+ EU+ MC)
Parma
Modena
ENERGICA
• Stock Market
• Opening Galleria
Bologna Energica (San
Francisco)
Energica Motor Company S.p.A.
10Energica Milestones - 2016
• Launch of Energica Eva
• Preparation of product Industrialization
• US and European Homologation
• Energica Eva Ride Experience
• Energica New Headquarters
• Opening of branded display halls
• News sales strategy
• Unveiling Esse Esse 9 prototype
• Sales Network Growth
Feb/March April May June July August Sept/Oct. Nov/Dec
Sales Ego pre- Moving in the new Start production Deliveries Eva Opening Galleria New dealers New sales Eicma 2016 –
series headquarters Energica in San (Spain) strategies (Value The International
Bay Area Grand opening – Francisco Plan) Motorcycling Fair
USA market Energica Eva One-day trip LA- new factory
strategy Ride Experience SF Energica Sales Network
Europe Growth
Goodwood Festival
California Sales
License
Energica Motor Company S.p.A.
11Energica Milestones - 2017
• Stefano Benatti new US General Manager
• Energica joins CharIN e.v. to promote CCS technology
• Unveiling first Energica Fast Charge Station in Selva di Val
Gardena, Dolomiti
• Dolomites Vives initiative
• New commercial agreements in USA and Europe
• New Area Sales Europe
• Change of MSRP in USA
• Canadian market approach
Gen/Feb March/April May June July August
CES 2017 – Las Energica Energica @ New important
FIRST New Area Sales
Vegas, with CRP joins CharIN e.v., Wheels&Waves change of MSRP
ENERGICA Manager Europe
Group and CRP to promote the in USA
FAST
USA CCS standard Livia Cevolini
CHARGING New Sales
worldwide. STATION in speech @ agreement in Official
New US General TEDxModena statement about
Dolomites, Selva Germany -
Manager Homologation 3° model
di Val Gardena Munich
Euro 4 achieved
Partnership with Canadian market
Dolomites Vives
Apache Custom New commercial test ride – Passo approach
Motorcycles – new agreements: Sella available
electric cafè racer France, Italy, US only for EVs
based in Energica
Eva
Energica Motor Company S.p.A.
12The electric sportbike: 107 kW motor power, 200 Nm torque, top speed 240 km/h
Fast charge on board: 0-85% < 30 min)
Energica Motor Company S.p.A.
13The electric streetfighter: 80 kW motor power, 180 Nm torque, top speed 200 km/h
Fast charge on board: 0-85% < 30 min)
Energica Motor Company S.p.A.
14EsseEsse9 concept
At EICMA 2016, the company unveiled a new
concept, an evolution of design and
technologies.
The new prototype has been called
EsseEsse9, as the real name of Via Emilia, the
major road that crosses the Italian Motor Valley.
EsseEsse9 approaches the old- school branch
of motorcycles as it’s an essential prototype: a
concept that encloses the genuine engines
passion typical of our region.
Energica Motor officially confirms that it will
unveil the final version of this third model at
Eicma 2017.
Energica Eva EsseEsse9, currently on
homologation procedure, will arrive in
European and US market in 2018, and will
reach a new segment: the old school style
motorcycle market.
Energica Motor Company S.p.A.
15Core Technology
FAST CHARGE CONNECTIVITY ITALIAN DESIGN DASHBOARD
The only moto with integrated The vehicle can be equipped with EGO has an Italian-style, A 4,3" Color Display allows great
Fast Charge “short-range” and “long range” tubular, craftsman-like trellis flexibility, supporting the flow of
connectivity services high strength steel frame information and interactivity with the
BATTERY
vehicle system
PACK
Lithium-polymer
battery with internal VEHICLE CONTROL
designed cooling UNIT
system. Dozens of
sensors and EGO’s battery, inverter, charger
electromechanical and ABS are constantly
devices ensure monitored and managed by the
maximum vehicle VCU, completely designed and
performance and developed by Energica
driver safety
PARK
ASSISTANT
In order to facilitate
SUSPENSION parking and
EGO is equipped with maneuvers on
adjustable Bitubo slopes or into rush
(rear) traffic
KEY FEATURES RIDE BY WIRE ENGINEERING TIRES
ABS
Top speed: 150 mph / 240 kmh The ride-by-wire system ensure the perfect EGO is equipped
Ego has the latest From 0 to 60 mph / 100 kmh: < 3" driving experience with 4 different engine BRAKES with road-gripping
generation ABS mappings and 3 different mappings of Pirelli Diablo Rosso
Torque: 195 Nm (0 to 4700 rpm) Front / rear braking
BOSCH with rear-wheel regenerative braking II tires
lift-up mitigation system Fast charge: 30 minutes (80%) systems provided by
Zero emissions Brembo
Core technology / IP Selected supplier
Energica Motor Company S.p.A.
16Energica Motorcycles key features
✓ Fully Homologated: Especially in the world of electric vehicles,
relatively new and "younger" than the most "established"
combustion vehicle's market, there is still a little confusion on
how important it is to get the COP, homologation, safety and
reliability approvals. Energica are the only electric high-
performing motorcycles fully homologated and approved by
autorities for both Europe and USA.
✓ F1 and Aerospace Background: Energica benefits in
countless and immeasurable ways from the close relationship
and consultation with parent company CRP Group - a leader in
the Formula 1 and Aerospace industry. The overall culture that
distinguishes CRP Group is fully integrated into Energica Motor
Company. Diving in F1 world and aerospace industries keeps
Energica at the forefront of state-of-the-art technology and ready
for future innovation.
✓ R&D: Energica core R&D activities are aimed at achieving
knowledge to design new products and improve the ones
already on sales. Development programs are particularly aimed
at:
▪ Reducing vehicles weight
▪ Improving aerodynamic characteristics
▪ Seeking new technical solutions
Energica Motor Company S.p.A.
17VCU – Vehicle Control Unit
VCU functions are:
• Vehicle Power Management;
• Charge Control and Charge Station Interface;
• Drivetrain Control;
• User actions handling;
• Vehicle Functional Status handling
User Actions
VCU can handle all User Controls including:
• Throttle Control;
• High/Low Beam Control;
• Horn;
• Brake Switch;
• Motor Start;
• Turn Indicator Switches;
• Mode Select Switch
*Energica has an Italian patent on VCU.
Patent pending for major foreign countries in
progress
Energica Motor Company S.p.A.
18Battery Pack
CAPACITY 11.7 kWh
LIFE 1200 CYCLES @ 80% (100% DOD)
Batteries:
Energica motorcycles use a high-energy lithium polymer (Li-
NMC) battery. Contained in sealed housing holding battery
cells, the Battery Management System (BMS) has all the
necessary provisions to ensure the safety of the vehicle.
The battery keeps all high-voltage components encapsulated,
making it impossible to accidentally be exposed to risk.
The battery pack is an intelligent device with its own electrical
brain, comprising dozens of sensors and electromechanical
devices that constitute a closed subsystem to ensure
maximum vehicle performance and driver safety in all
environmental conditions.
Energica has designed a cooling system for the Ego and Eva
battery pack that is superior thanks to its specific ventilation
paths that limit the stress of the batteries.
This provides considerable benefits to both performances of
the vehicle and the life of the battery.
Energica Motor Company S.p.A.
19Dashboard
The TFT full-color LCD dashboard on Energica
motorcycles with 16.7 million display colors has
excellent daytime and nighttime visibility.
The active matrix dashboard creates a real Human
Machine Interface for the Energica motorcycles.
This technology allows great flexibility, supporting the
flow of information and interactivity with the vehicle
system.
It can provide an extensive menu of configurations
and advanced user diagnostics, which are easy to
read. It also monitors all of the functions and phases
of vehicle operation, such as charging, driving,
standby, and the connection with the outside world.
Energica Motor Company S.p.A.
20Dashboard - Diagnostic
• TROUBLE CODES erasing/visualizing options (datas , reading, failure code);
• All motorcycle real time readings visualization, almost 200 parameters (throttle position, battery current draw, single
cell charge status);
• motorcycle parameters and firmware updating
• reset VCU Vehicle Control Unit;
• possibility to swich on and off several on board devices( fans, light etc.) through workshop service tablet, for testing
Energica Motor Company S.p.A.
21Fast Charge
• Fast Charge on board: Energica is the first and only electric
motorcycle capable of fast charging with CCS standard (Type 1
& 2)
• Energica motorcycles can be recharged through the outdoor
charging stations or at home.
• Equipped with an onboard battery charger with a cable interface
on the charging station or remotely via Bluetooth connectivity.
• All charging parameters can be displayed directly on the
dashboard or remotely via bluetooth connectivity. (GPRS from
2017).
• The vehicle’s on board charging socket is equipped with
automatic locking device cable.
Energica Motor Company S.p.A.
22Fast Charge Infrastructure Program
Energica is the unique EV Motorcycle with DC fast-charge technology based
on CCS Combo that allows the bike to charge 80% of battery in 20 minutes.
Energica intends to deploy an installation plan of fast charge points targeting
the best roads motorcyclists love to ride through.
In partnership with several companies (Utilities, Hardware provider, charging
services) Energica will either co-finance the installations of dedicated chargers
(DC technology 20kw, Combo CCS standard plugs) or facilitate the access to
existing ones. This will allow Energica customers to enjoy the best roads
without any range anxiety. Energica will fill the gap to guarantee EV motorcycle
rides.
A detail plan on routes is in process according to Energica dealership network
and a first round of installations has been identified in some locations in Italy
(Energica Fast Charge already unveiled in Dolomiti area) and in California.
In the areas where charging network are already available Energica facilitates
customer to used them. In The Netherlands Energica has the option to use fast
charge network for free thanks to an agreement with Fastned Company that
provides 4 years fast charge through the growing network with 20-30 minutes
average charging time.
The fast-charge installation project foresees multiyear plan with prospective
investment up to 1.mln € according to market areas and needs, starting from
for Italian region and California covered under the marketing budget.
Energica Motor Company S.p.A.
23First Energica Fast Charge
• Unveiling the first “Fast Charge Infrastructure Program”
charging station. Following Nissan and Tesla, Energica unveiled
the first Energica fast charging station at Selva di Val Gardena,
Dolomiti - Italy.
• The 50 kW Fast Charging Station has been installed in Str.
Meisules, 144, 39048 Selva di Val Gardena (BZ) thanks to the
partnership with Alperia.
• This station is the first fast charge in Dolomites Area and is part of
the "Energica Fast Charge Infrastructure Program“, an installation
plan of fast charge points targeting the best roads motorcyclists
love to ride through.
• In partnership with several companies (Utilities, Hardware provider,
charging services) Energica will either co-finance the installations
of dedicated chargers (DC technology 20kw, Combo CCS standard
plugs) or facilitate the access to existing ones.
• With this new installation, motorcyclists and other EV customers
will finally be able to discover the amazing Dolomites area with full
electric vehicles and without any range anxiety
Energica Motor Company S.p.A.
24Value Plan
Energica is working on a plan to warrantee the value of 2 years used Energica
motorcycles. The plan is based on a package of measures including that the
manufacturer will guarantee the value of the vehicles sold minimum 50% of the
initial price after 24 months, VAT included.
The plan works as follow:
1.Trade-in of the motorcycle for the purchase of a new Energica model: The
official Energica Dealer undertakes to evaluate the motorcycle given in trade-in
at 50% of the retail price + € 6.000,00 VAT Included. This part is paid as over-
valuation by Energica.
2.Super-warranty of the battery for 100.000km or 5 years [1]
After 24 months from the motorcycle registration (minus 1 as notice), the
Customer, based on its own feeling experience, has to choose between the two
options.
The trade-in of the motorcycle will be up to the local dealer that originally sold
the bike. The extra bonus will be paid directly to final customers by Energica
Motor Company. The plan is covered under the “sales support costs” approved
in the official business plan.
[1] Whichever occurs sooner
Energica Motor Company S.p.A.
25Energica Sales Network
Energica Motor Company Inc., the exclusive distributor for Energica Motor Company SpA, the Italian manufacturer of high-performing
electric motorcycles, is strengthening its presence on the American territory: new commercial agreements were just signed in California,
Florida and New Hampshire. In addition Energica officially announces approaching the Canadian market. Negotiations are in progress
as well as homologation procedure for Canadian territory
In Europe, last news is that Energica has signed a new commercial agreement in Germany with Iwan Bikes GmbH.
The dealer is located a few miles from Munich and will serve an important area for the Italian manufacturer.
Energica Motor has decided to invest in German market by dedicating a commercial resource, Gerhard Ziegler, a new Area Sales
Manager Europe.
Energica Motor Company S.p.A.
26Energica USA Updates
The US division of Energica Motor Company S.p.A.
was born in 2014 to support the Italian company on
one of the most active EV market in the world.
After only 12 months, Energica Inc. now has an
operating headquarters in Redwood (San Francisco),
able to meet customers' sales & service needs.
Energica Dealer & Service Centre is supported by a
dealer network in Los Angeles, West Palm Beach
(Florida) and Nashua (New Hampshire).
New negotiations are in the pipeline.
As a result of this growth, Energica announces an
important change of MSRP which will be closer to
Energica European prices.
This change involves a reduction in the suggested
retail price of about $ 5,000.
"The significant competitive improvement," says
Stefano Benatti, US General Manager Energica
Motor Company Inc., "is due to improved economies
of scale and the operational structure optimization in
the United States."
Energica Motor Company S.p.A.
27Global Electric Motorcycles Market
• Electric Motorcycles & Scooters Market size was valued at over USD 25 billion in 2015 and will grow at more than 10%
CAGR estimation from 2016 to 2024. Global shipments are projected to surpass 60 million units by 2024. *
• According to ACEM E-motorcycles registration report we can see more than positive signals from the European Market: +
50% compared to 2015.
• Joel Couse, chief economist for Total, predicted that sales of electric cars will surge from about 1% globally in today’s new car
market to up to 30% of the market by 2030.
• According to Tracxn Electric vehicles Report electric vehicle space in 2016 saw investments increase by 500% from
previous year. Energica Motor Company was the only one to go public in this sector in the last three years.
* Source: “Electric Motorcycles & Scooters Market Size By Product (Motorcycles, Scooters), By Battery (SLA, Li-ion, NiMH), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK,
France, China, India, Japan, Brazil, Mexico), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024” by Global Market Insights, Inc.
Energica Motor Company S.p.A.
28Competitive Scenario
• The competitive environment is mainly composed by a few of small Electric Motorcycles focused players. Below on the left is a table showing the
companies operating in the production and sale of electric motorcycles and the companies which intend to launch electric motorcycles.
• On the right is a graph illustrating the competitive positioning of the Company compared to the current competitors within the high-powered electric
motorcycles segment. As far as Energica’s competitive positioning is concerned, we view it as a premium brand in the High Powered Two Wheels
Market, i.e. potentially competing with KTM and Harley Davidson (or with the Italian Ducati if we want to remain in the Italian motor valley), but avoiding
direct competition as it is specialised in innovative electric motorbikes. On the other hand, Polaris, with the acquisition of the motorcycles division of
Brammo, represents the first mass market player that enters the electric market, suggesting that there is a growing interest towards the sector of
electric vehicles.
Main Electric Motorcycles competitors - availability Competitive Scenario high-powered
• BMW C evolution (maxi-scooter) ✓
Premium products
•
•
Producer of electric motorcycles only
Current product range made up by 6 models
✓
• Sales started in July 2009
• Polaris acquired Brammo’s electric motorcycles ✓
division
Mass products
•
✓
Battery-powered Freeride E launched in September
2014
• 1 electric motorcycle prototype unveiled to press in
June 2014 (LiveWire) X
• Electric motorcycle cocnepts under development and
in pipeline for production (PES/PED)
X Traditional motorcycles manufacturer Electric motorcycles manufacturer
Energica Motor Company S.p.A.
29Future Strategies and Plans
Future Strategic milestones
• Launch of a New
Model (4th)
• New additional
CONSOLIDATION PHASE
• Start Series Production • Launch of a New Model (3rd)
production line
2016 2017 2018 2019 2020 2021
• New additional production • 2 New additional • Restyling of the
line production lines first 3 models
Energica Motor Company S.p.A.
30Marketing Plan Milestones
The marketing strategy aims to define company and products placements, according to our target:
a) To strengthen the credibility of the company and its products
b) To make the target aware of the value proposition of our product
c) To leverage the products in order to create community
Energica Motor Company S.p.A.
312017 Marketing Plan- activities
1) Fairs (International, National, local, EU/USA)
2) Show tester & Brand ambassador (8 tester in USA/EU and several testimonial in key markets)
3) Long test media (strengthen the collaboration with media with long test ride)
4) Product Communication (ADV plan between February and June on 8 EU media and 3 USA media in several
fields – motorcycling, sport, lifestyle)
5) Digital Communication (website SEO, social media marketing and google ads)
6) Promotions (Value Plan, Kit promotion, fast-charge)
7) Sales Development (new markets and dealer network development)
Energica Motor Company S.p.A.
32Analyst Coverage
"Ready to scale up"
● "High performing electric motorcycles manufacturer founded back in 2014, Energica Motor
Company has a clear mission in mind: to create high performance - high powered electric
motorcycles with top quality components.”
ValueTrack Analyst Coverage available on Energica Investors Relations section
Energica Motor Company S.p.A.
33ADAM CHILD & ENERGICA EGO TT ZERO «The Electric Production TT Lap Record holders» ELECTRIC REVOLUTION 34 Energica Motor Company S.p.A.
You can also read
