Rate Card Job market - MEDIA SOLUTION S - FAZ Media Solutions
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MEDIA SOLUTION S
Rate Card Job market
effective January 1, 2019 > en.faz.media
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
PORTRAIT – PRINT
Smart solutions for employers
Reputable. Leading. Innovative.
It concerns large corporations just as much as mid-sized “hidden champions”: They
have to blaze new trails in the competition for qualified specialists and executives if
they want to win new talents. Apart from recruiting, employer branding and talent
scouting are essential HR tools today.
The F.A.Z. Job market is the first address in the competition for the brightest people
when it comes to targeted communication with qualified specialists and executives.
The excellent journalistic environment is the foundation of its sterling reputation and
its unique position in addressing top potentials across the nation.
2
The F.A.Z. Job market is compelling for ambitious specialists and executives.
Being well informed is an important prerequisite for advancing their careers. They
read the Frankfurter Allgemeine to keep abreast of things – with general topics as
well as the “Beruf und Chance” section or the editorial specials.
The F.A.Z. Job market offers the best contacts with sought-after applicants in the
KEY FACTS BERUF UND CHANCE
employment market. The team of F.A.Z. Media Solutions develops innovative
employer branding and recruiting solutions which, in addition to classic vacancy ads
F.A.Z. and Frankfurter Allgemeine Sonntagszeitung:
in the F.A.Z., guarantee a leading edge in the competition.
Beruf und Chance
You will find further information at » en.faz.media Publication: weekly – Saturdays in the F.A.Z.,
Sundays in the F.A.S.
Copy price: F.A.Z. 3.10 Euro, F.A.S. 4.40 Euro
Circulation: 501,441 copies (Sat–Sun)
Coverage: 1.56 million readers
F.A.Z. Hochschulanzeiger
Publication: four times/year
Print run: 160,000 copies
Source: AWA 2018 (net coverage); IVW III/2018 (F.A.Z./F.A.S.)
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
READERSHIP – PRINT
31 % ACADEMICS
MANAGEMENT POSITIONS /
MANAGERS IN THEIR COMPANY 48 %
Total population 13 % Total population 17 %
3
47 % 21 % STRIVE FOR
PROFESSIONAL SUCCESS
HIGH PROFILE
URBAN PROFESSIONALS
MULTIPLIERS
Total population 24 %
Total population 11 % 877.000 READERS
37 %
REACHES ABOUT
55 % HIGH PERFORMERS 29 %
ARE ASSERTIVE
People who totally identify with their profession or OF DECISION MAKERS
Total population 42 %
education, and work hard for it, total population 28 % ACROSS ALL MEDIA*
*
LAE 2018 (F.A.Z. Cross-media coverage including all apps)
Source: AWA 2018 (readers F.A.Z. and F.A.S.)
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
PORTRAIT – DIGITAL
More success in the
competition for talent
High-quality. Ambitious. Tailor-made.
These days, a presence in the digital job market is a matter of course in recruiting
work. Not surprisingly, the competition is fierce. For instance, the Hays Professionals
Index for spring 2018 counted around 69,000 vacancy ads for IT specialists alone
across all platforms. In sectors like engineering, pharmaceuticals, and finance, the
situation is no different. The challenge for employers is how to target the best talent.
The digital Job market of the F.A.Z. is uniquely positioned among the competition: 4
It is integrated into the editorial content of FAZ.NET. That means it focuses on the
brightest candidates that are so essential for employers. The digital job market
reaches them with all editorial sections of FAZ.NET and of course also with the
“Beruf und Chance” section.
The digital Job market of the F.A.Z. is compelling for qualified specialists and KEY FACTS
executives: ambitious applicants who are ready for the next rung on the corporate Coverage
ladder, and young talent looking for the best opportunities. On the web, they rely Unique User F.A.Z. Digital: 12.84 million
on the sound information provided by the Frankfurter Allgemeine – employers Unique User FAZ.NET Digital
benefit from this vote of confidence.
Beruf und Chance*: 0.35 million
The digital Job market of the F.A.Z. offers access to the high potentials among The typical users of FAZ.NET are
applicants. Whether with an online vacancy ad, special placements, or tailor-made • younger than 49
employer branding solutions: In the war for talent, HR communication gets more • superbly educated
attention here and provides employers a clear advantage.
• working in qualified positions
You will find further information at » en.faz.media • particularly committed to their
professional careers
Source: AGOF daily digital facts 01/2019 (online and mobile, Basis: Total population over 16), Further Information: > en.faz.media
*
“Beruf und Chance” consisting of FAZ.NET Careers section and stellenmarkt.faz.net
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
READERSHIP – DIGITAL
TOP SEARCH TERMS *
Engineer
26 %
HAVE SEARCHED FOR NEW JOBS
Managing Director
ON THE WEB PAGES OF A NEWSPAPER
Attorney
For their most recent job change, 65 % of those who know the Job market have
Executive
searched deliberately – newspaper job portals are the most successful source
Sales Director after friends/acquaintances (32 %) and personnel consultants (26 %)
5
MOSTLY IN MANAGEMENT
Top executives: 34 %
52 % ACADEMICS
WILLING TO CHANGE JOBS
Higher/senior level public officials:
Freelancers/self-employed:
10 %
24 %
More than half are planning to definitely/possibly 79 %
change jobs within the next 12 months
PEOPLE WHO WANT
WITH EXTENSIVE MANAGEMENT POSITION,
TO MAKE A DIFFERENCE
EXPERIENCE MANAGER IN THEIR COMPANY
WITH THEIR WORK
35 %
89 % have been working
for 6 years or more
67 %
*
By frequency, Publisher information 08/2018
Source: User survey digital F.A.Z. Job market 2018, Basis: Readers who know the digital F.A.Z. Job market
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
CLASSIFIED AND IMAGE ADS
F.A.Z. + Frankfurter Allgemeine Sonntagszeitung
Sat + Sun
Ad formats (w×d) Environment Placement Closing and Copy date » see page 8
b/w colour
1/1 page Beruf und Chance 1
Standard 2
– 77,580
371 × 528 mm Job market Classified 42,080 59,020
1/2 page Beruf und Chance 1 Standard 2 – 48,300
across: 371 × 264 mm Job market Classified 28,190 39,540
6
All rates in euro (€) exclusive value added tax
1/4 page Beruf und Chance 1 Premium 3
corner: 183 × 264 mm/ P. 1 Beruf und Chance – 27,410
184 × 264 mm 4
across: 371 × 132 mm Special topics – 27,410
Standard 2 – 24,730
Job market Classified 16,790 23,550
1/6 page Beruf und Chance 1 Standard 2 – 16,390
upright: 91 × 350 mm Job market Classified 11,130 15,610
across: 184 × 175 mm
Information on special topics > see page 21
Footnotes » see page 8
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
CLASSIFIED AND IMAGE ADS
F.A.Z. + Frankfurter Allgemeine Sonntagszeitung
Sat + Sun
Ad formats (w×d) Environment Placement Closing and Copy date » see page 8
b/w colour
1/8 page Beruf und Chance 1
Standard 2
– 11,990
upright: 91 × 256 mm Job market Classified 8,140 11,420
across: 184 × 128 mm
1/12 page Beruf und Chance 1 Standard 2 – 8,430
upright: 91 × 180 mm Job market Classified 5,720 8,030
across: 138 × 120 mm
7
All rates in euro (€) exclusive value added tax
1/18 page Beruf und Chance 1 Standard 2 – 5,620
upright: 91 × 120 mm Job market Classified 3,820 5,350
across: 138 × 80 mm
184 × 60 mm
mm rates
Job ads Job market Classified 15.90 22.30
Information on special topics > see page 21
Footnotes » see page 8
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
CLASSIFIED AND IMAGE ADS
F.A.Z. + Frankfurter Allgemeine Sonntagszeitung
Sat + Sun
Ad formats (w×d) Environment Placement Closing and Copy date » siehe unten
b/w colour
Ear pieces Beruf und Chance 1
Premium 3
two times 58 × 30 mm P. 1 Special topics – 6,470
(only with 1/4 page corner)
8
Environment/Placement Closing and Copy date Information on special topics > see page 21
All rates in euro (€) exclusive value added tax
Beruf und Chance (Premium/Standard/Special topics) Friday of the previous week, 1.00 p.m.
Job market (Classified) Wednesday, 4.00 p.m.,
with proof Tuesday, 2.00 p.m.
1
Rates also valid for placement in special topics.
2
Placed in the section “Beruf und Chance” in the editorial section on a page; the page can be filled with ads to page depth/width depending on the format.
3
Ads with premium placements appear by themselves on the defined editorial page in the “Beruf und Chance” section or on page 1 in the special topic. If the chosen placement in F.A.S. is not possible due to a divergent structure,
the ad will be placed in an environment of the same quality or higher. Formats larger than a quarter page must be coordinated with the publisher.
4
Format of the 1/4 page corner varies due to the distance to editorial content or other ads: Ad width in “Beruf und Chance”: 183 mm, in the classifieds: 184 mm. Further formats upon request.
Information on ad calculation » see page 33
Job ads with an ad format of 1/18 page or larger can also be published in the digital Job market of FAZ.NET (for 60 days each). Rate: 210 Euro.
For further information » see page 24.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
EMPLOYER BRANDING
9
WHERE EMPLOYERS
BECOME BRANDS
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
BERUF UND CHANCE Formats and rates > see page 6
Convincing the brightest talent with a strong brand
As a section in the F.A.Z. and Frankfurter Allgemeine Sonntagszeitung, "Beruf
und Chance" provides sound information on anything revolving around jobs and
careers. In addition, focused features on certain professions like engineering, new
fields of work like artificial intelligence, and information on education and training
offer prime environments for employer branding. This is the perfect place for
employer brands, because ...
• “Beruf und Chance” is the section where readers find information on job and
career.
• substantiated insights and informative reporting create a high-quality journalistic
environment for credible HR communication. 1/4 page
corner
• with premium placement, ads are featured exclusively on an editorial page and
enjoy the undivided attention of the brightest minds. 1/4 page across
10
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIALS
Rate advantage of up to 80 %
compared to a regular booking
Company Portrait – the innovative employer advertorial
The team of F.A.Z. Media Solutions works with the customer and designs the
Company Portrait in the look and feel of editorial content. In the first part, the
company presents itself as an attractive employer and in the second part links
this presentation to current vacancies, which can be clustered by specialization, Portrait
location, or degree of qualification1. This way, the Company Portrait combines
substantive employer branding with targeted recruiting.
Benefits
• High level of credibility in relevant environments: On Tuesdays in the Business
section, the Portrait specifically addresses high performers within companies;
in the “Beruf und Chance” section it reaches employees who are ready for a new
challenge.
• Depending on the communicative requirement, advertisers can flexibly select 11
a whole or half page format.
All rates in euro (€) exclusive value added tax
• F.A.Z. Media Solutions takes care of the design – the company merely provides
the content (image material, text, logo, and vacancies). Vacancy ads
Key data
Placement F.A.Z. Tuesdays in the Business section or
F.A.Z. Saturdays and F.A.S. in the “Beruf und Chance” section
Closing date 2 weeks prior to publication
1/1 page 2
18,490
371 × 528 mm
1/2 page 2 9,830
371 × 264 mm
1
Structure of the Company Portrait: 2/3 description, 1/3 vacancies
2
Incl. creation costs for layout, text and final proof including three correction loops
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIALS
Showing digital presence – banner ads in the section Career
In the FAZ.NET section “Beruf und Chance” and in the digital job market,
employers book attention-getting banner ads based on CPM – according to their
budget and for a set period of time. They can choose from a wide variety of
formats.The banners link directly to the company’s homepage or careers pages.
Benefits
• CPM booking ensures flexibility for your campaign.
• It is ideal for image or employer branding campaigns and for advertising
recruiting events.
• A discount of 25 % applies to bookings over 150,000 ad impressions.
12
Ad format Rate (CPM) digital Rate (CPM) online Rate (CPM) mobile
All rates in euro (€) exclusive value added tax
1:1 Banner (Mobile High Impact Ad (Plus)) 54 47 76
2:1 Banner 67 108 45
3:1 Banner, 4:1 Banner 51 77 40
Medium Rectangle 53 45 76
Wallpaper, Billboard – 77 –
Sitebar Ad – 83 –
Ad Bundle (Superbanner, Medium Rectangle) – 40 –
Premium Rectangle – – 85
For information on technical specifications
and data delivery please contact your
> sales representative
Further formats upon request.
The minimum volume booking is 3,500 Euro.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIAL FORMATS AND AD SPECIALS
Attention-getting positions Flying Page Insert in the F.A.Z. Woche
Strong employer branding messages deserve a unique
stage. Special placements and unusual ad formats in
the Frankfurter Allgemeine guarantee the undivided
attention of premium target groups.
Flying pages or special inserts are sure to engage
specialists and executives. F.A.Z. Media Solutions
develops innovative, tailor-made solutions for a strong
appearance of your employer branding.
You will find your personal contact at
» en.faz.media/team
13
Approval by the publishers is required for certain formats.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingCORPORATE PUBLISHING
A corporate magazine
to present the employer brand
A strong employer brand compels the brightest talent
The Frankfurter Allgemeine offers companies the opportunity to present themselves
as outstanding employers with their own corporate magazine. Whether global
player, SME or hidden champion – in a separate publication, companies can
address top potentials without any competition and make them want to discover
their organisation as an excellent employer.
• A wide range of services: From concept to complete storytelling – the Frankfurter 14
Allgemeine develops and produces the magazine specifically for employers.
All rates in euro (€) exclusive value added tax
• Targeted insertion: The magazine is inserted either in the F.A.Z., the Frankfurter
Allgemeine Sonntagszeitung or the F.A.Z. Woche. Regional insertion – for
example by Nielsen region, federal state, or print location – is also possible.1
Sample “complete solution”
Preparation of editorial content for an 8-page magazine, DIN A4+, incl. design,
layout, printing, circulation 50,000 copies, inserted in the F.A.Z.
Package rate: from 20,830 Euro2
Further information on rates, design, editorial content, layouts and production Customer example (excerpt)
upon request.
1
F.A.Z. / F.A.S. from 50,000 copies; F.A.Z. Woche from 20,000 copies
2
AE possible on the package rate
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingE-PAPER
Employer branding in the E-paper
In the F.A.Z. Kiosk app, employers show their digital presence with a full page ad
The F.A.Z. Kiosk app combines all of the e-papers of the Frankfurter Allgemeine
on one platform; the F.A.Z. Edition app also prepares the content of the F.A.Z.
and F.A.Z. Woche for multi-media viewing as a digital edition. In it, full page ads
address attractive potentials: Especially the “Beruf und Chance” environments in
the F.A.Z. and Frankfurter Allgemeine Sonntagszeitung are ideal for filling
specialist and executive positions.
When booking package offers for their employer branding or recruiting, employers
can take advantage of attractive special rates.
15
All rates in euro (€) exclusive value added tax
Full Page Ad (upright/across) F.A.Z. + F.A.S. + F.A.Z. Edition F.A.Z. + F.A.Z. Edition F.A.S. F.A.Z. Woche + F.A.Z. Woche Edition
Placement Number of ads Fixed rate Number of ads Fixed rate Number of ads Fixed rate Number of ads Fixed rate
Premium page 2 7 13,650 6 9,780 1 5,000 1 5,000
each additional week 7 11,830 6 8,850 1 4,000 1 4,000
Ressort Standard 7 12,460 6 8,490 1 5,000 1 5,000
each additional week 7 10,640 6 7,590 1 4,000 1 4,000
Special rate “Beruf und Chance” 8 3,500 – – – – – –
(Sat + Sun, 4 weekends)
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSTORYTELLING
Surprising. Emotional. Digital.
Every employer has a unique story
... and the team of the F.A.Z. Media Solutions Manufaktur uses digital storytelling to
turn it into a real success story. The focus is on the unique staging of the company as
an outstanding employer brand. The special digital storytelling form paired with
interactive and multimedia features makes for an emotionally engaging story.
The building blocks offered to employers by the F.A.Z. Manufaktur for successful
digital storytelling are ...
•C onceptualization: from idea to storyboard.
•C ontent: Creation of all editorial content in close coordination with the customer. 16
•S hooting: The service portfolio includes the use of the company’s own image
material but also the production of images and videos.
• Design and programming: Design pros and technical support work hand in hand
for a powerful result.
• Banner campaign on FAZ.NET and monitoring: Attention-getting ad formats
guarantee traffic, professional monitoring ensures success control in real time
and continuous optimization of the campaign.
Premium service turnkey solution
For customers, that means: Upon request, they receive all services from one partner
as a tailor-made solution for modern HR communication.
Employer Branding 4.0 – Digital storytelling for the corporate consultancy Capco
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingRECRUITING – PRINT
17
WHERE RECRUITERS FIND
THE BRIGHTEST POTENTIAL
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingCLASSIFIEDS MARKET Formats and rates > see page 6
Recruiting the brightest candidates in the reputable Job market
Germany’s most reputable Job market for professionals and managers appears
Saturdays in the F.A.Z. and Sundays in the Frankfurter Allgemeine Sonntagszeitung.
It reaches a very special clientele: smart minds that rely on the excellent journalistic
quality of the Frankfurter Allgemeine. Here they find information on everything they
need to get ahead – and in the Classifieds market of the “Beruf und Chance” section,
they may just find their next employer.
F.A.Z. Media Solutions will be happy to design your printed job ad for you. Of
course, the extension of the ad in the digital Job market is the perfect complement
and always part of the package.
18
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingCLASSIFIEDS MARKET – SPECIALS
Twin Power – the strong recruiting double
Compact, affordable print ad in the paper’s jobs section plus a comprehensive
online ad: That’s real Twin Power! This is where employers reach online-savvy
candidates as well as the brightest candidates among print readers.
The ad is placed within the vacancy ad section of “Beruf und Chance”: in the
F.A.Z. on Saturday and in the Frankfurter Allgemeine Sonntagszeitung. The online Combination discount: 29 %
ad appears in the digital job market for 60 days.
Benefits
• Double power: The compact and prominent job ad refers the reader to the
comprehensive information in the online ad.
91 × 90 mm
• Grand appearance: The individually designed online ad (HTML) in the digital
19
Job market presents the advertised position in detail.
• Special rate: Employers reach the brightest minds on all channels – at particularly
All rates in euro (€) exclusive value added tax
attractive conditions.
Key data
Print job ad 2-column fixed format: 91 x 90 mm
Online job ad HTML ad basic
Rate *1 2,995
*
For only one placement
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingCLASSIFIEDS MARKET – SPECIALS
Triple booking for six times the presence
Anyone needing to fill a position in this country needs one thing: patience.
According to a study by the Institute for Employment Research, finding the right
applicant took an average of 82 days in 2017. This is why F.A.Z. Media Solutions 60 Tage
offers employers the triple booking, an option for longer presence at more Online-Anzeige
advantageous conditions.
Total savings up to 55 %
An identical ad appears three times on Saturday in the F.A.Z. and in the Frankfurter
Allgemeine Sonntagszeitung (including E-paper) – so six times in total. In addition,
the online ad¹ appears in the digital Job market of the Frankfurter Allgemeine for
60 days from the publication date. This earns ads even more attention from top
candidates. 91 × 120
mm
Benefits 20
• With its long presence, the ad reaches significantly more potential candidates on
All rates in euro (€) exclusive value added tax
all channels of the Frankfurter Allgemeine.1
• The rates are particularly attractive compared to three single bookings, and an ad
can also be extended to a triple booking after its first appearance.
Ad formats (w×d), Single booking Triple booking Direct
colour of 3 ads after first appearance 2 triple booking 3
1/6 page 46,830 23,415 21,074
91 × 350 mm
1/12 page 24,090 12,045 10,841
91 × 180 mm
1/18 page 16,050 8,025 7,223
91 × 120 mm
1
Job ads with an ad format of 1/18 page or larger are additionally published in the digital Job market of FAZ.NET (for 60 days each). Rate: 210 Euro.
Further information » see page 24.
2
Bookable after the first appearance.
3
Payable at initial booking. The three bookings can appear within a time period of six consecutive weekends.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIAL TOPICS
Reaching just the right top potentials
Titelkopf Titelkopf
The editorial specials in the Job market offer readers sound information that helps
them advance in their careers, for instance on relevant sectors, important regions,
or overarching career issues. They are featured on Saturdays and Sundays, when
readers have more time for in-depth reading. HR communication in these environ-
ments benefits sustainably from this undisturbed attention – of course also as a
cross-media solution.
You would like to feature your own career topic exclusively? F.A.Z. Media Solutions
will be glad to help.
1/4 page
corner
21
All special topics are also bookable as digital extensions or
digital specials. For further information > see page 27
The editorial office reserves the right to change the issue date and design of the special topics.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIAL TOPICS – SCHEDULE
Topic Publication date Closing date Copy date F.A.Z. F.A.S. F.A.Z. Woche
1 st half year
Consulting 1.3.2019 8.2.2019 22.2.2019 •
Training and studies I 9./10.3.2019 1.3.2019 1.3.2019 • •
Engineers 1 30./31.3.2019 22.3.2019 22.3.2019 • •
Women & work 3.5.2019 29.3.2019 5.4.2019 •
IT experts 10.5.2019 18.4.2019 3.5.2019 •
Diversity 2 7.6.2019 17.5.2019 29.5.2019 •
Diversity 1
8./9.6.2019 29.5.2019 29.5.2019 • •
Careers in family businesses 5.7.2019 31.5.2019 7.6.2019 •
22
2 nd half year
Engineers 1 7./8.9.2019 30.8.2019 30.8.2019 • •
Careers in public service 21./22.9.2019 13.9.2019 13.9.2019 • •
Careers in MINT fields 5./6.10.2019 27.9.2019 27.9.2019 • •
Training and studies II 3 27.10.2019 27.9.2019 4.10.2019 •
Trainees 16./17.11.2019 8.11.2019 8.11.2019 • •
Careers in family businesses 29.11.2019 25.10.2019 1.11.2019 •
AI – Artificial Intelligence 30.11/1.12.2019 22.11.2019 22.11.2019 • •
Individually bookable topics and online extensions of topics upon request.
Selected special topics are featured in the Frankfurter Allgemeine at just the right time.
1
Special topic of the “Beruf und Chance” editorial office; 2 Special topic of the F.A.Z. Woche editorial office; 3 Magazine (Sun)
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingRECRUITING – DIGITAL DIGITAL RECRUITING 23 IN CREDIBLE ENVIRONMENTS Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and booking
ONLINE JOB ADS
HTML ad – the digital job ad Recruiting Tools (bookable seperately) Rate
Upgrade Top listing 446
Die HTML ads in the digital Job market of the Frankfurter Allgemeine are (30 days, top position in search results)
ideal for recruiting professionals and management staff. They are distributed
exclusively on FAZ.NET and shared on Twitter – so they benefit from the Upgrade Top job ad 700
quality environments of the Frankfurter Allgemeine. (30 days, teaser on homepage below search mask) 2
Extension 595
Benefits (30 days, bookable at a later date for every HTML ad)
• Recruiting tools as optional extensions of the standard ad attract even more No Risk 150
attention or extend the duration. (50 % discount on the HTML ad for reruns within 12 months) 3
• Booking a set contingent of HTML ads results in a significantly reduced rate.
Change/amendment at a later date 50
HTML ad 1 Basic Professional Premium Ad contingents 4 Duration 30 days Duration 60 days 24
Individual layout • • • 3 ads 3,230 4,460
All rates in euro (€) exclusive value added tax
Traffic generation via FAZ.NET channels • • • 5 ads 5,260 7,260
Top listing (top position in search results) • • 10 ads 9,320 12,870
Top job ad • 20 ads 16,250 22,440
(teaser on homepage below search mask) 2
Further contingents upon request.
Rate duration 30 days 1,195 1,610 2,110
Rate duration 60 days 1,650 2,250 3,150
For information on technical specifications
and data delivery please contact your
> sales representative
1
Go online within 48 hours; 2 Illustration top job ad » see page 26; 3 Must be booked together with HTML ad. Amendment of job title and ad text included.
4
Total contingent payable at initial booking; contingents are available for 12 months, unused ads expire.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIALS
Large header image
Company Profile – an exceptional recruiting tool Logo integration, social media
icons and intro text 2
Companies who introduce themselves in detail to potential candidates generally
do better than those who simply rely on a job ad. The digital Company Profile
offers ideal conditions: It combines authentic presentation as an employer with Company figures with
targeted recruiting. The design is based on a modular system that guarantees a background image
unique appearance with individual content.
Large format impressions
Benefits
from within the company
• Smart modular system: The concept is set, the company selects the relevant
elements for its presentation – basic information, key figures, images, contact
and location (for all elements see graphic at the right).
• One-stop: The professional implementation is handled entirely by F.A.Z. Media Description of employee
Solutions team of experts. benefits 2, including icons
Introduction of individual 25
• Traffic included: Banners from the digital Job market and the section “Companies”
direct attention to the Company Profile. employees and their work,
All rates in euro (€) exclusive value added tax
descriptive text opens when clicked
Feed with current job ads
on stellenmarkt.faz.net 2
Monthly package Half-year package Year package and icons for professional fields
Duration 4 weeks 6 months 1 year
Additional placements Start page and Start page and Start page and
in the digital navigation navigation, navigation, Information on the company
job market Career lounge Career lounge location, image gallery and
Updates – 1 x per quarter 1 x per quarter Google Maps integration with
location flag
Lead time Delivery of all elements at least one week prior
to planned publication date
Rate 1 495 1,930 2,700 Location map,
contact information
and contact form
1
No further discounts or AE possible; 2 Possible as Slider
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIALS
Special topics box – a head start on the competition
Employers can take the pole position in recruiting by becoming the company of
the month in the special topics box right on the start page of the digital Job market.
This feature combines a compact portrait with job ads and editorial content – and
directly informs potential candidates about the company.
Benefits
• Attention at the top of the list: With an individual appearance on the start page,
employers are guaranteed a head start over the competition in the war for talent.
• The attractive package: The special topics box combines the company of the
month, job ads, and editorial content in a way that simple job ads cannot offer.
• Assistance upon request: F.A.Z. Media Solutions will be happy to support
employers with the design and content of their special topics box.
Portrait 26
Key data
All rates in euro (€) exclusive value added tax
Placement Special topics box
with logo integration on the start page Job ad of Article of
Logo
the week the week
Job ads inclusive 4 HTML ads basic » see page 24, one of them
as a job ad of the week teaser
Editorial articles 4 articles of the week / 1 article of the month
embedded on a landing page
Duration 4 weeks
Lead time Delivery of all elements at least
one week prior to planned publication date
Rate 1 for the special topics box with 8,350
content provided by the customer
Optional: Preparation of content by F.A.Z.
Media Solutions (text, teaser text, image)
Plus rate per article 2 600
1
AE possible; 2 No discount or AE possible
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingSPECIAL TOPICS
Online exclusive placements in editorial content
Traffic routing with advertising
Exciting reports revolving around careers, companies, markets and business sectors material on FAZ.NET ...
are featured regularly on FAZ.NET as editorial specials for one week in the “Beruf
und Chance” section or as ad specials with individual customer content. Employers Billboard Advertising material
can place exclusive ads in these targeted environments: This is where they reach
qualified applicants and guide them directly to their company or job ads.
Benefits
• F.A.Z. Media Solutions prepares an editorial special for a topic of the customer’s
choice or as an extension of a special topic in print (» see page 22), the company
is placed exclusively on these special pages.
• In the content boxes, employers can present their own content and multi-media
features such as links, videos, graphics, etc.
27
• All special topics can be booked with flexible durations and start dates. The ... and additionally with
special topic is permanently integrated in the navigation for the whole duration. mobile advertising material
Mobile ad
• Co-branded advertising material appears in the design of the special ad publication
on FAZ.NET to extend coverage.
• Attractive discounts of up to 20 percent for fixed placement of ad materials within
the special as well as advertising for traffic routing.
Content Content Content
Billboard and content box with
box box box
customer content and editorial special
The editorial office reserves the right to change the issue date and design of the special topics.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingF.A.Z. EINSPRUCH
Law and order
The digital law section offers prime environments
for targeted HR communication with lawyers and legal experts
Frankfurter Allgemeine Einspruch offers a selection of legal topics from the F.A.Z. Billboard
as a web or app edition from Monday through Saturday. Additionally, the weekly
magazine with exclusive content appears on Wednesdays. Initial performance
figures1 confirm the keen interest and high level of satisfaction of F.A.Z. Einspruch
readers: More than 800 logged-in, active users (subscribers), who use the service
for an average of 9 minutes and access around 7 articles. That means: Employers’
recruiting and employer branding communication reaches a focused target group Mobile
2:1 banner
in a high-profile environment Mobile
2:1 banner 28
The service package includes:
All rates in euro (€) exclusive value added tax
• exclusive placement with 100 % share of voice
• embedding on all end devices, web edition and app
• integration on the start page and at the article level
• documentation with comprehensive ad server reporting
(ad impressions, clicks, click rates)
Placement Ad format Duration Rate 2
Exclusive in the entire app Billboard and mobile 2:1 banner 1 week 2,000
1
Publisher information, average figures 1st half year 2018
2
Discount and AE possible
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingF.A.Z. DIGITEC
The future in hand
With F.A.Z. Digitec, employers reach the deciders and developers
of the digital economy and Industry 4.0 3:1 banner
The news app F.A.Z. Digitec concentrates all articles revolving around digitaliza-
tion and technology from the F.A.Z., the Frankfurter Allgemeine Sonntagszeitung
and FAZ.NET. F.A.Z. Digitec offers all current Digitec topics several times a day
as a news stream to the smartphone app. An ideal environment for specifically
addressing specialists and executives in the digital fields and convincing them of a
company’s strengths. Mobile Mobile high
3:1 banner impact ad
Ads can be placed in the Digitec section together with FAZ.NET. The combination
29
package includes:
• Exclusive placement in F.A.Z. Digitec with 100 % share of voice
All rates in euro (€) exclusive value added tax
• Placement in the FAZ.NET Diginomics sections (rotation online and mobile)
• Documentation with comprehensive ad server reporting
(ad impressions, clicks, click rates)
Placement Ad format Duration Guaranteed volume Package rate *
F.A.Z. Digitec App,
Mobile high impact ad (1:1 banner) and mobile 3:1 banner
exclusive in the entire app 1 week 150,000 AI 10,150
FAZ.NET Business section, subsection Diginomics 3:1 banner and mobile 3:1 banner
*
Discount and AE possible
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingF.A.Z. WOCHE The complete Rate Card "F.A.Z. Woche"
is available at > en.faz.media
Executive Lounge
Nr. 41 5. Oktober 2018 07038 € 3,50
\
\ WOCHE
Executive Lounge
Die richtige Stelle für kluge Köpfe finden Sie unter stellenmarkt.faz.net
The cross-media job board in the F.A.Z. Woche Das kompakte Nachrichtenmagazin
for professionals and managers DUELL
1/4 page
83 × 106 mm
DER
The F.A.Z. Woche channels the news stream of the week into a compact format, GIGANTEN
Wie Amerika und China
illustrates connections, and every Friday deals with the relevant topics in depth um die globale
Vorherrschaft streiten
in the expected high journalistic quality. Its readers are particularly well educated
KOALITIONEN
AfD an die
Macht?
and performance-oriented. They want to advance in their jobs and are therefore AKTIEN
Geld verdienen
open to information revolving around careers and professions, as for instance in mit Cannabis
KULTCOMIC
1/2 page
the special topics. Strizz ist
wieder da
171 × 106 mm
Vacancy ads for executives, managing directors and division managers, as well
30
as high potentials and ambitious junior staff are extremely well received in the XX/2016 FRANKFURTER ALLGEMEINE WOCHE
Executive Lounge. As a weekly job board in the news magazine, it offers an ideal
All rates in euro (€) exclusive value added tax
environment for targeted communication with these top potentials.
The service package “Executive Lounge” in the F.A.Z. Woche includes:
• Placement of job ads on a specially marked page.
• Automatic extension of the ad at no extra charge as HTML ad basic in the digital In addition to the weekly Executive Lounge, the following topic environments are
Job market (regular rate: 1,195 Euro). featured:
Offer Print plus Online (possible weekly) Rate Topic environments Publication date Closing date Copy date
1/1 page 171 × 217 mm 8,250 Consulting 1.3.2019 8.2.2019 22.2.2019
1/2 page across 171 × 106 mm 5,150 Women & work 3.5.2019 29.3.2019 5.4.2019
1/4 page upright 83 × 106 mm 2,950 IT experts 10.5.2019 18.4.2019 3.5.2019
Online extension in the Executive Channel 1,195 Euro Diversity 7.6.2019 17.5.2019 29.5.2019
(HTML ad basic, 30 days) value included
Careers in family businesses 5.7.2019 31.5.2019 7.6.2019
Careers in family businesses 29.11.2019 25.10.2019 1.11.2019
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingF.A.Z. HOCHSCHULANZEIGER
Young High Potentials
RA R HR
FR
M HJA
U EIS UN
IT
S
Ü
IN ETIP D
Das Unternehmen Traum-
D
ferienwohnungen mit Sitz
IE PS M
W FÜ ME
in Bremen: Hier legt man
ELT R R
Wert auf eine offene und
SO
!
innovative Arbeitskultur.
DAS KARRIEREMAGAZIN FÜR KLUGE K
KÖPFE
ÖPFE
Convincing the next generation of specialists and executives
TITELTHEMA
Schöne
Nr. 150
neue
1/2018
The F.A.Z. Hochschulanzeiger is the career magazine among publications for Arbeitswelt?
www.hochschulanzeiger.de
students. With the substantive content typical of the F.A.Z., it offers information
specific to particular fields of study to help young potentials kick-start their careers: NEW WORK Die Digitalisierung verändert die Wirtschaft und damit auch die Art,
wie wir arbeiten. Dieser Wandel der Arbeitswelt bietet viele Chancen,
2,90 Euro
bringt aber auch einige Herausforderungen mit sich.
practically applicable articles, job portraits and career tips for specific sectors. The
Freiheiten leben, Herausforderungen meistern.
Wie wandelt sich die Arbeitswelt? Text: Birk Grüling
D-45958
magazine appeals to ambitious and communicative high potential undergraduates FOKUS: RECHTS- UND WIRTSCHAFTSWISSENSCHAFTEN
AUF DER ÜBERHOLSPUR
Juristen in Digitalunternehmen betreten
GUT BERATEN MIT FAMILIE
Kinder und Karriere? Das ist nicht immer
and offers excellent conditions for recruiting and employer branding.
oftmals komplettes Neuland – ein Einblick. leicht. Eine Strategieberaterin erzählt.
Ad formats (w×d), colour Rate No. Publication date Closing & copy date Career focus
31
1/1 page 16,900 1/2019 16.4.2019 18.3.2019 Jurists and economists
All rates in euro (€) exclusive value added tax
T: 185 × 255 mm 2/2019 11.6.2019 13.5.2019 Engineers
B: 210 × 297 mm
3/2019 15.10.2019 16.9.2019 Jurists and economists
1/2 page upright/across 10,560 4/2019 3.12.2019 4.11.2019 MINT
T: 90 × 255 mm / T: 185 × 125 mm
B: 105 × 297 mm / B: 210 × 146 mm
1/3 page upright/across 7,600
T: 58 × 255 mm / T: 185 × 82 mm
B: 73 × 297 mm / B: 210 × 103 mm
1/4 page upright/across/corner 6,340
T: 42 × 255 mm / T: 185 × 60 mm / T: 90 × 125 mm
B: 57 × 297 mm / B: 210 × 81 mm
T: Type area, B: Bleed
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingMANUFAKTUR
Tailor-made ideas for
your communication
Discover the “Manufaktur” principle of F.A.Z. Media Solutions:
Individual solutions for the highest standards
F.A.Z. Media Solutions develops innovative solutions with all-round service and
intensive consultation for advertisers and agencies. The experts of the Manufaktur
offer customized service packages consisting of idea, concept, graphics, text,
programming, shooting, film production, and success monitoring.
From advertorials and info-graphics to digital storytelling and branded content, 32
all the way to events and special ad formats – these tailor-made solutions put
brands at the very top of the agenda with prime target groups.
F.A.Z. Media Solutions ...
• offers ideal conditions for your strong content marketing: The Frankfurter
Allgemeine compels with quality journalism and the highest standards.
• uses all communication channels from print and digital channels to high-profile
event formats.
• analyses markets, target groups, and brands based on the concrete requirements,
and develops cross-media communication programs tailor-made to suit the
customer’s needs.
• is a one-stop partner for implementing the solutions: with a team of communication
and content experts, market researchers, events specialists, graphic designers, web
programmers, photographers, film makers, and illustrators.
Discover exciting cases at » www.manufaktur.media (only in German) or simply
contact us directly.
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingAD CALCULATION
Partial page ads in the editorial section
Advertising section Editorial section
Across: mm rate × ad depth in mm × 8 columns Column widths 8 columns à 45 mm 6 columns à 57 mm
Upright, corner:
mm rate × ad depth in mm × number of text columns × conversion factor 1.333 1 column 45 mm 57 mm
Island ads 2 columns 91 mm 120 mm
mm rate × ad depth in mm × number of text columns
3 columns 138 mm 183 mm
Classified ads
mm rate × ad depth in mm × number of ad columns 4 columns 184 mm 245 mm
Conversion factor ad columns to text columns (editorial environment): 1.333 5 columns 231 mm 308 mm
Type area (w×d): 371 × 528 mm 6 columns 277 mm 371 mm
Individual placements and combinations like Island, Corner, Partial page and
7 columns 324 mm
Panorama ads outside of the classified ads are calculated according to the Brand
and image ads rate card » see Rate Card "F.A.Z./F.A.S." 8 columns 371 mm
33
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingPUBLISHER INFORMATION / TECHNICAL DATA
Publisher Place of publication Box number charges
Frankfurter Allgemeine Zeitung GmbH Frankfurt am Main Collection by advertiser: 4.30 €
Postal address 60267 Frankfurt am Main Delivery inside Germany: 12.50 €
Office address Hellerhofstraße 2–4
General terms and conditions Delivery abroad: 13.50 €
» en.faz.media/terms-print
60327 Frankfurt am Main Airmail delivery overseas: 21.00 €
» en.faz.media/terms-digital
Head of Advertising Markets & Media Solutions Technical data and data delivery
Ingo Müller
Note on pricing information Printing method: Offset (Process standard newspaper
All prices in this rate card are presented in Euro (€)
Telephone: +49 69 75 91-13 14 printing ISO 12647-3)
and do not include currently applicable VAT.
E-mail: i.mueller@faz.de Colour printing: Four-colour continuous printing,
Order registration Bank accounts spot colours converted to CMYK
Postbank AG, Frankfurt am Main
Telephone: +49 69 75 91-33 44 Dot gain: Approx. 26 % in the medium tone
BIC: PBNKDEFFXXX
E-mail: media-solutions@faz.de range
IBAN: DE73 5001 0060 0105 9766 05
Placement Commerzbank AG, Frankfurt am Main Screen: 48 lines/cm (120 lines/inch)
Telephone: +49 69 75 91-38 49 BIC: COBADEFFXXX Image resolution: Colour/grayscale images 240 dpi 34
E-mail: dispo@faz.de IBAN: DE43 5004 0000 0589 8200 00 Line art 1270 dpi
Trade registry Deutsche Bank AG, Frankfurt am Main
All rates in euro (€) exclusive value added tax
Colour profile: "ISO Newspaper 26v5"
HRB 7344, Local Court Frankfurt am Main BIC: DEUTDEFFXXX
Min. font sizes: positive 6 pt
IBAN: DE61 5007 0010 0092 7046 00
VAT-ID No. negative 8 pt
DE 114 232 723 Terms of payment screened 12 pt
All rates/invoices are in Euro (€). Min. line sizes: positive 0.5 pt
Tax-ID No. Invoices are payable on receipt, 2 % discount for
045 227 77055 negative 1 pt
payment in advance or participation in the direct debit
procedure. In the event of default in payment or Data format: PDF/X-1a
Internet
» en.faz.media deferral, the publisher reserves the right to request E-Mail: media-solutions@faz.de
payment in advance for new advertisements. (for ads in advertising and
ZIS-Numbers Job market)
F.A.Z.: 100 130 Agency commission
The agency commission is 15 % and only granted to If you have any questions on supplying materials for
F.A.S.: 102 781
registered advertising agencies. print, please contact us Monday through Friday from
Frequency of publication 8:00 a.m. to 6:00 p.m. at +49 69 75 91-11 45.
F.A.Z. Mondays to Saturdays, F.A.S. Sundays
F.A.Z. Hochschulanzeiger: four times/year Ads can also be submitted through
F.A.Z. Woche: Fridays the Online Booking System OBS:
» www.obs-portal.de
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingFRANKFURTER ALLGEMEINE More information at > en.faz.media
Media Brand for Prime Target Groups
SC
HW
EV ER
Nr. 5 August/September 2018 € 4,50 EN PU
TS NKT:
METROPOL
HERBST 2018 € 12 AUSGABE 08
WIRTSCHAFT IN RHEIN-MAIN
1 3
faq materialien
Drogen Familien
Womit werden Warum gerade
wir uns aufgeklärte
morgen Eltern oft alte
berauschen? Geschlechter-
rollen fördern
Umwelt
Wie befreit Jobs
man die Meere Die Zukunft
vom Plastik? der Arbeit –
wer gewinnt,
wer verliert
2
das thema 4
Stadt was kommt
Neue Häuser
für neue Bewegung
WGs, neue Was moderne
Räume Siebenmeilen-
für neue stiefel schon
Perspektiven können
Land Küche
Moderne Eine Nonne
Nomaden und in Südkorea
die Suche inspiriert TAREK AL-WAZIR – EINE BILANZ BADESPASS UND BAUBOOM
nach dem
Glück
im Grünen
Spitzenköche
Minister Bad Vilbel
sprudelt über
Zukunft,
ohne Feuertaufe
VARIETÉ UND SPITZENKÜCHE
Das Reich
jetzt! des Tigers
wie wir wohnen wollen
RHEIN-MAIN UND SEINE KAPITÄNE
Warum wir andere Wohnungen, neue Häuser und smartere
Städte brauchen – und wie dadurch unser Leben besser wird. Aber Stadt, Fluss,
vorher müssen wir die Eigentumsfrage klären Genuss
35
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine F.A.Z. Hochschulanzeiger –
Zeitung – the daily Sonntagszeitung – at home Magazin – opulent premium Woche – for smart people Quarterly – high gloss the career magazine for F.A.Z. Metropol – economy in
newspaper at the top with prime target groups lifestyle with little time with depths tomorrow‘s elite the Rhine-Main region
FAZ.NET-App – F.A.Z. Kiosk – F.A.Z. Digitec – the Frankfurter Allgemeine
FAZ.NET – quality journalism always well informed, with F.A.Z. Edition – the new e-paper app by the F.A.Z. Der Tag – the news-app on digitalisation Einspruch – the F.A.Z. for
anytime and anywhere personalisation functions digital premium offer Frankfurter Allgemeine highlights of the past 24 hours and technology the legal profession
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingFRANKFURTER ALLGEMEINE
Cross Media Brand Reach
11.9 Mio. users per month
Other Print Media
F.A.Z. Woche F.A.Z. Hochschulanzeiger
36
F.A.Z. + F.A.S. FAZ.NET m.faz.net + F.A.Z. Apps 344,000 readers 182,426 copies
Readers per issue, AWA 2018 Circulation, IVW II/2018
2.8 million + 4.1 million + 5.0 million
F.A.Z. Quarterly F.A.Z. Metropol
60,000 copies 20,000 copies
Print run Distributed circulation
Print + Online Print + Online + Mobile/Apps
= 6.9 million = 11.9 million
Source: b4p 2018 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. and 4 F.A.S. editions), net-reaches
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingWe shall be glad to advise you.
Telephone: +49 69 75 91-13 44 / -12 98
37
E-mail: international-sales@faz.de
You can find your contact person here > en.faz.media/team
MEDIA SOLUTION S
Portrait Classified/image ads Employer Branding Recruiting – Print Recruiting – Digital Other media Publisher information Contacts and bookingYou can also read
