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                                                     Vol. 2, Issue 04, August-September, 2017 20/-

                                   The Rise of the
                                             Robots

    Verifying the intregity of
     Hygienic equipment design

                                              Reducing Safety Risk In
                                                     Dairy Products

 Automatically Dry Powder Handling Is The
 Production Of Baby Milk Powder
 When Process Safety Is Vital !!

Sulfuric Acid Good Enough To Eat
                                                                                            Join us:
     www.facebook.com/foodprocessing.india     Twitter@BeveragesFood                        Agro-FoodProcessing India
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    Dairy Times
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Dairy Times
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    Dairy Times
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Dairy Times
Robots The Rise of the - Dairy ...
CONTENTS
6

    10 Kwality distributes soft loans to         Dairy sector in India to grow at very 40                                  54
       dairy farmers for capital formation       healthy rate
    14 Investment in Dodla Dairy                 Trouble with digesting dairy; Try A2 41
    16 India seeks Rs 20K cr loan from           milk
       JICA for dairy development                IFCN outlook predicted milk price
         Dairy companies see no revenue          recovery
         change after GST
                                                 FDA to ease ultrafiltered milk in     42
    17 Zero Import duty to hit Indian dairy
                                                 cheese-making process
         industry                                Kenya Seeks Removal of Dairy Tariff        Robots lend a helping hand
         Mehsana Dairy puts Manesar unit                                                    on the farm
                                                 Ban the term ‘milk’ to describe non- 43
         on sale                                 dairy products: Aus dairy farmers
                                                                                                                           56
    18 Flavoured milk was a popular trend
                                                 Annual Dairy Output in Iran worth
         in India in 2016                        anticipated 10m Tons
    22 Lot of barriers for global dairy          Dairy a good source of protein:       44
         players to enter India                  researchers
         WB cabinet approves to dissociate       Midwest Dairy Farmers Use Robots
         from Metro Dairy stake                  to Feed and Milk Cows
                                                                                            Reducing safety risks in dairy
    24 First IVF calf born to surrogate cow                                            45
         in mobile lab at Pune farm                                                         products
         Loan waiver demanded by Gujarat
                                                                                                                           58
         dairy farmers

    26 Joint Venture between Indian-
         French company plans for new
         plant
         Britannia’s focus to expand its dairy
         business
         NABARD launches Dairy                   Anything but trivial: filling
         Entrepreneurship Development            milk powder into cans                      Verifying the integrity of
         Scheme in Uttar Pradesh                                                            hygienic equipment design
                                                                                       47
    27 3 centres in Maharashtra to buy 600                                                                                 60
         desi cows

    28 Rupeng Patidar elected as
         Chairman of RCDF
         Dairy products to carry quality mark
         logo
         Heritage Foods aims for Rs 6,000 cr
         turnover by 2022
    30 Indian dairy market has strong            Automatic Dry Powder                       Stable colours in yogurts
         potential for premium and wellness      Handling in the Production
         products
                                                 of Baby Milk Powder: When                                                 61
         ABT Dairy gears to strengthen
         product line
                                                 Process Safety is Vital
    31 PE-VC deal value in dairy double of
         last year's                                                                   49

    32 Indian dairy farmers prefer to
         nurture buffaloes than cows
         Fortified milk, the latest offering
         from Nestle India                                                                  The rise of the robot
    34 Milk procurement by Banaskantha
         Dairy picks up after floods
                                                                                            Dairy desserts gel naturally   62
         Britannia to rope in partner to focus
         on dairy business                       Sulfuric acid good enough to
                                                 eat                                        Hygiene-compliant, flexible    64
    35 Misleading to call soya, almond                                                      and reliable
         beverages ‘milk’, says Parag Foods      Keeping the Bugs out of ESL           50
                                                 Milk During Bottling                       Hygienic Designs for           65
    36 Dairy firms' Q1 profit margins slip                                                  Standard Parts
         on high milk procurement cost
                                                                                       51
    37 Dodla Dairy to invest Rs. 70 cr in
         greenfield plant in Andhra Pradesh
         46th Dairy Industry Conference

    37

                          India’s new
                         generation of
                            flavours             The cheese lovers’ show

                                                          Dairy Times
Robots The Rise of the - Dairy ...
7

   HIGH GRADE QUALITY AND EFFICIENCY

                               ASSURED                                                  THE PROJECT PEOPLE

           With SSP’s Cost Effective - Advanced Processing
                  Technology for Milk Powder Production

  CUSTOMER BENEFITS
- Hygenically Designed Equipment Fullfilling FDA /
  Equivalent Standards for Product Quality.
- 3A Certified Pumps, Pipes and Fittings.
- Design and Manufacturing in Accordance with
  HACCP & GMP Standards.
- Multiple Product in a Single Plant (SMP, WMP, DW,
  SCM, etc).
         etc)
- Lowest Cost of Production.

  TECHNOLOGICAL BENEFITS
- Stack Losses Max 0.3 %.
- Instant Quality Powder due to Unique Fines
  Return System.
- Expandable Upto 100 % Capacity.
- Lowest Energy Consumption.
                                                                           SSP PVT LIMITED
                                                                           An ISO 9001:2015 Certified Company
- No Scaling in Evaporator Tubes.
                                                      THE PROJECT PEOPLE
- Negligible
  Negligi    Sticking in Drying Chamber.
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                                                      Haryana (INDIA), Phone: +91-129 4183700,
E-mail: info@ssp.co.in ; Website: www.sspindia.com    Fax: +91-129 4183777

                                               Dairy Times
Robots The Rise of the - Dairy ...
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 A Bi-Monthly Magazine Devoted to Milk, Milk-Products & Allied Sectors

                                                                                                                                 T
                                                                                                                                   he heartening news is that the country’s first calf delivered by a

    dairy
                                                                                                                                   surrogated or recipient cow through In Vitro Fertilisation (IVF)
                                                           Times
                                                 A Group Publication of Advance Info Media & Events
                                                                                                                                   technology carried out in a mobile laboratory in Indapur, about 140
                                                                                                                           Km from Pune. In the past few years, indigenous cow breeds have been
www.agronfoodprocessing.com                Vol. 02, Issue 04, August-September, 2017 100/-
                                                                                                                           impured due to cross-breeding. In the case of cows by IVF technology, we
                               Editor In Chief                                                                             can protect the breed in its original form. While a similar experiment was
                               Dr. J.V. Parekh                                                                             carried out about five years ago by the National Dairy Research Institute at
                                                                                                                           the lab-level, this is first time the procedure was successfully implemented
                        Group Editor                                                                                       at a farm with the help of a mobile laboratory.
                       Firoz H. Naqvi                                                                   Dr. J.V. Parekh
                 firoz@advanceinfomedia.com                                                             Editor in Chief India has sought a loan from the Japanese International Co-operation Agency
                                                                                                                        to fund a dairy development project with an outlay of Rs. 20,057 crore. The
                    Marketing Executive                                                               funds will be used to set up 1.05 lakh bulk milk coolers to store 524 lakh kg of milk per day
                        S.H.Hasni
                hasan@advanceinfomedia.com                                                            in an additional 1.28 lakh villages. The funding will also be deployed to create milk and milk
                                                                                                      product processing infrastructures of 76.5 lakh kg per day. The move would benefit 122 lakh
                          Production Manager                                                          additional milk producers. Part of the fund will also be used to upgrade and expand old milk
                         Syed Shahnawaz Naqvi                                                         and milk product processing plants set up in the past as part of Operation Flood. The proposal
                                                                                                      for the funding, which will be routed through the National Dairy Development Board, was
                              General Manager                                                         forwarded to JICA by the Department of Economic Affairs. JICA mission visited India in
                              Gyanendra Trivedi
                                                                                                      February, evinced interest in extending support to the dairy sector, which has grown nine-fold
                                                                                                      to 155 mt over the last 65 years.
                      Graphic Designer                                                                A CARE Ratings report showed global multinationals have invested immensely in Indian
                       Naved H. Kazmi
                 naved@advanceinfomedia.com                                                           dairy over recent years. KKR India, local arm of the New York-based buyout entity, has
                                                                                                      invested Rs 600 crore in Kwality, producer of dairy products with the same brand name. The
                                                                                                      world’s largest dairy product group, Lactalis, from France has invested Rs 1,750 crore and Rs
                        Circulation
                    Seema Hayat Shaikh                                                                470 crore in Tirumala Milk and Anik Industries, respectively. Cargill Ventures has invested Rs
                seema@advanceinfomedia.com                                                            110 crore in Dodla Dairy, a Hyderabad-based entity.
                                                                                                      The growth in the dairy industry, driven by value added products, largely from the organised
           Marketing & Circulation Office                                                             players will drive margin growth. In the medium term, players will have to focus on improving
   121, 1st floor, Rassaz Multiplex, Station Road,                                                    their procurement strategy and initiate capital expenditure for enhancing capacities and
         Mira Road (E), Dist. Thane- 401107                                                           investing in the supply chain. Post stabilisation of capex, the return ratios and leverage ratios
  Telefax : +91-22-28555069, Tel.: +91-22-28115068
                Mob.: +91-9867992299                                                                  are expected to improve. We expect the credit profile of private dairy players to remain stable
       E-mail: info@agronfoodprocessing.com                                                           over the medium term, till the capex phase is complete.
             sub@advanceinfomedia.com                                                                 Union Agriculture Minister Radha Mohan Singh launched National Dairy Development
                                                                                                      Board's (NDDB) quality logo, which will signify safe and quality milk and milk products
         Vol. 02 Issue 04, August -September 2017                                                     from dairy cooperatives. This reinforces the consumers' recognition that the quality mark is
                                                                                                      synonymous with good quality. NDDB's quality mark will provide dairy cooperatives and
           Annual Subscription Rs.600/-                                                               producer institutions the much-needed brand identity and a competitive edge. This will also
                  By Normal Post                                                                      contribute to building consumer confidence in dairy cooperative brands.
     Add Rs. 400/-For Courier Charges (Annual)
        Add Rs. 50/- For Outstation Charges                                                           In order to ensure better dairy products quality, FSSAI has introduced a large number of food
              Overseas $80 By Air Mail                                                                safety programs at various levels so as to nurture food safety through supervisors for the food
        Email:sub@advanveinfomedia.com                                                                industry at all levels. These programs are getting implemented through approved Training
             Single Copy Cost Rs. 100/-
                                                                                                      partners under FOSTAC (Food Safety Training and Certification) initiative of FSSAI.
                                                                                                      Indian dairies are increasingly entering into novel and Western-influenced milk-based
                 Printed, Published & Owned by                                                        beverages that offer significantly higher margins than traditional milk drinks. Leading Indian
                          Firoz H. Naqvi
                    RNI No. MAHENG13830
                                                                                                      dairies Amul and Parag Milk Foods are among the frontrunners in launching nutritional and
                                                                                                      fruit-based milk beverages, an area where global aerated drink giants PepsiCo and CocaCola
                                                                                                      also made their entry over the past few months. Industry representatives and sector analysts
                       Regd. Office                                                                   estimate more players from dairies, aerated drinks and fast moving consumer goods entering
               Advance Info Media & Event
                                                                                                      the highly attractive and rapidly growing new segment of the market. Dairy beverages as
         103, AmarJyot Apartments, Pooja Nagar,
                      Mira Road (E)                                                                   a segment is estimated to post sales of $1 billion (Rs. 6,400 crore) in India by fiscal 2021,
               Dist.Thane-401107(Mumbai)                                                              compared to Rs. 1,280 crore in fiscal 2015, said a report by the Tata Strategic Management
                                                                                                      Group.
                           Printed At
                     Rolleract Press Services                                                                                                        Advisory Board
                       A-83, Ground Floor,
                 Naraina Industrial Area Phase-1,                                                           Mr. R.P. Banerjee               Mr. B.M. Vyas                      Mr. H.R. Dave                    Dr. Mukund Naware
                                                                                                         SSP Pvt. Ltd- Faridabad        Former M.D Amul Anand           Deputy M.D Nabard, Mumbai               Consultant, Mumbai
                        New Delhi -110028
                                                                                                                Dr. G.S. Rajorhia                      Dr. Harsev Singh          Ms. Racheline Levi             Mr. Vivek Nirmal
                                                                                                      Former Principal Scientist, NDRI, Karnal       Chief Executive Officer Team Expert, Adepta France     MD Prabhat Dairy Mumbai
The views expressed in this issue are                                                                               Mr. Devendra Bhai Shah                      Dr. B.N. Mathur                      Dr. K.R. Rao
those of the contributors and are not                                                                          Chairman, Parag Milk Food, Mumbai          Former Director, NDRI, Karnal      Former CGM, Nabard, Hydrabad
necessarily those of the magazine.
                                                                                                                     Mr. Nitin Jain                            Mr. Subhash Vaidya                        Dr. Satish Kulkarni
Though every care has been taken to                                                                          Aurum Equity Partners, Gudgaon          CEO Dairy Tech Consultancy Serv Mumbai             Consultant,Bangalore
ensure the accuracy and authenticity of
                                                                                                                                                                                                          Dr. J.B. Prajapati
the infomation,"Dairy Times" is however                                                                            Mr. V.K. Ghoda                             Mr. Dileep Dravid
                                                                                                                                                       MD & Agro Dairy & Food CS Anand         Principal & Dean, SMC Collage of Dairy
                                                                                                      Sr. Consultant, Perfect Solution, Vadodarra
not responsible for damages caused                                                                                                                                                                             Science
by misinterpretation of information                                                                                                                                    Dr. Ashok Patel
                                                                                                                Mr. Vijay jailkhani                                                                             Dr. Trevor Tomkins
expressed and implied within the pages                                                                Team Ldr, Schreiber Dynamix, Baramati
                                                                                                                                                    Fr. Princ Scientist & Head, Dairy Technology NDRI
                                                                                                                                                                                                          President, Venture Dairy U.S.A
                                                                                                                                                                           Karnal
of this issue.
All disputes are to be referred to Mumbai                                                                                                                    Dr. Suresh B. Gokhale
                                                                                                                                                            Director Research BAIF
Jurisdiction.                                                                                                                                                Uruli Kanchan Pune

                                                                                                                   Dairy Times
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Dairy Times
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Pricing Trends in Dairy Products: 2017
Domestic milk and milk products Price:                              International milk and milk products Price:

                                                                                                                      Source: USDA

                                                                                                                      Source: USDA

                                                                                                                      Source: USDA

 Kwality distributes soft loans to dairy
                                                                                                                      Source: USDA

    farmers for capital formation
K
        wality Limited and Bank of           26th May at Sardarshehar
        Baroda (BOB) have inked a MOU        by the Union Minister of
        to provide soft loans to dairy       State for Finance Arjun
farmers for purchase of animals, smart       Ram Meghwal and at acredit
mobiles and motorcycles. The scheme          camp Sirsa & on March 16
is proposed to continue over a period of     by the Kwality Limited and
three years and would cover 1,00,000         Bank of Baroda by Dr. RS
dairy farmers in states of Uttar Pradesh,    Khanna,Chairman, Kwality
Rajasthan and Haryana. The significant       Limited and Arora DGM
aspect of this scheme is that farmers        Bank of Baroda Karnal.
have not to provide any guarantee to
take a loan. Insurance policy of the dairy   Farmers should purchase
animals would be pledged to the bank as      good quality cows and buffaloes; hence     Limited. They have given written
a guarantee.                                 Kwality Limited has set up animal          undertaking to the bank to continue to
                                             purchase hubs in some 10 suppliers         give milk to the Kwality Limited and
The BOB and Kwality Limited are              brought cows and buffaloes in locations    have opened accounts in the Bank of
working together since the past four         close to Ajmer, Fatehabad, Sardarshehar,   Baroda. The Kwality Limited has given
months in identification of eligible         and Rohtak. About 75 farmers have          undertaking to buy milk from these
farmers and have already sanctioned          already purchased close to 200 cows and    suppliers on a continuing basis and credit
Rs. 27 crores to about 1200 farmers.         buffaloes.                                 payment directly into the account of the
The sanction letters were distributed to                                                loanees.
dairy farmers in functions organized at      The participating farmers are selected     The bank would deduct EMI from the
Fatehabad on June 3rd, by the Haryana        from amongst those who have been           account of loanees. The loans have to be
Chief Minister Manohar Lal Khattar, on       regular suppliers of milk to the Kwality   paid over a three year period.

                                                     Dairy Times
11

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    Efficiency less than 1 micron                               Short batch times                            Accurate filling
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12
13
14

           Investment in Dodla Dairy
Dodla Dairy is receiving a cash infusion to promote sustainable farming practices across India,
according to Joy Basu of The Rise Fund’s food and agriculture sector team

                                                                                            facilitate stronger and more efficient
                                                                                            market links in this food value chain can
                                                                                            help to significantly reduce rural poverty.
                                                                                            With its conscientiously designed
                                                                                            procurement strategy, Dodla Dairy is
                                                                                            helping to meet this important need.”

                                                                                            “Our procurement strategy, working
                                                                                            closely with thousands of local farmers to
                                                                                            bring our product to market, has helped
                                                                                            us not only reach our leading position
                                                                                            in the marketplace, but also positively
                                                                                            impact our local communities,” Sunil
                                                                                            Reddy, founder of Dodla, says. “We feel
                                                                                            proud and fortunate to put forward a

T
        he Rise Fund, a global fund,          strategy and social impact. Dodla sources     high quality product that also helps our
        has agreed to invest $50 million      milk from 250,000 farmers across 7,000        suppliers thrive. We are excited to partner
        (€45.6m) in Dodla Dairy, a fresh      villages every day of the year.               with the rise Fund to extend our reach and
dairy product company offering a wide                                                       accelerate our growth.”
range of milk products throughout South       The Rise Fund seeks to support the
India. Dodla Dairy is a dairy company         company in operating its procurement          “India’s dairy consumption has been
headquartered in Hyderabad, India. The        network fairly, transparently and             experiencing robust growth, fuelled by
company procures, processes and sells         efficiently. For instance, the company has    urbanisation, increasing incomes and
dairy products, including fresh milk,         created a farmer engagement programme         health consciousness among consumers.
butter, ghee, paneer, curd, flavoured milk,   that helps many of its supplying farmers      The organized dairy market has grown at
doodh peda, ice cream and skimmed             gain access to critical inputs, such as       an exceptional rate over the last few years
milk powder across 66 regions in South        affordable animal feed and veterinary         – as consumers increasingly buy milk
India. Dodla was co-founded by D. Sesha       services.                                     in stores as well as other dairy products
Reddy and D. Sunil Reddy in 1995.                                                           previously made at home (such as yogurt
                                              Moreover, working with regional banks,        and ghee),” Vish Narain, partner at TPG
The investment in Dodla, which is subject     Dodla has helped more than 2,300              Growth, says, “Dodla is well positioned
to regulatory approval, will be The Rise      farmers secure financing to invest in their   to capitalise on these growth trends.
Fund’s first in the food and agriculture      production capabilities. “India has more      It has a strong management team, an
sector, as well as its first in India. The    dairy farmers than any other country          established presence in local markets and
Rise Fund is managed by TPG Growth,           and is the world’s largest and fastest        an expanding selection of products. We
the growth equity and middle market           growing producer of milk. Yet many of         look forward to working with Dodla to
buyout fund of global alternative asset       the small farmers who produce that milk       enhance its brand and grow its platform
firm TPG. It is said that the Rise Fund       do not have access to the basic tools and     geographically.”
focuses on investments in seven sectors:      networks necessary to sustainably and
education, energy, food and agriculture,      reliably generate profits.
financial services, growth infrastructure,
healthcare, and technology, media and         As      a     result,
telecommunications.       Each sector is      most of India’s
managed by a sector leader who works          smallholders
closely with the investing teams.             are only earning
                                              a few dollars a
What Dodla does                               day,      surviving
Working with more than 3,000 distributors     on the brink of
across nine states, Dodla’s products are      poverty,” says Bill
sold by more than 50,000 retail outlets       McGlashan, TPG
across the country. Due to the high           Growth      founder
perishability of dairy products, nearly all   and       managing
of Dodla’s milk is procured locally from      partner,         co-
smallholder farmers. Dodla’s partnership      founder and CEO
with farmers and local distribution           of The Rise Fund.
networks drive the company’s business         “Investments that

                                                       Dairy Times
15

Web: www.harshaenterprises.co Email: sales@harshaenterprises.co/ kiran@harshaenterprises.co
16

  India seeks Rs. 20K cr loan from JICA
          for dairy development
T
       he government has sought Rs           National Dairy Development Board for          and establish milk and milk product
       16,027 crore loan from Japan          the development of dairy sector.              processing infrastructure of 76.5 lakh kg
       International Cooperation Agency                                                    per day capacity.
(JICA) for various programmes to             About 54 per cent of the milk produced
develop dairy sector and meet rising         is surplus for marketing in the domestic      Besides, the programme will modify/
domestic demand for milk and milk            market, of which only 20.5 per cent is        expand old milk and milk product plants
products. Agriculture ministry said in a     procured/processed by the organised           created 20-30 years ago under Operation
statement, “Government has submitted         sector being equally shared by co-            Flood and create milk and milk products
a proposal for availing loan from Japan      operatives and private dairy organizations.   plants for value added products which
International Cooperation Agency for         The statement said, “To meet the growing      will benefit 160 lakh existing farmers.
'Dairying through Cooperatives-National      demand that is estimated to be in the range   The animal husbandry, dairying &
Dairy Infrastructure Plan.”                  of 200-210 million tonnes by 2021-22, the     fisheries department has formulated
                                             country needs to upgrade its infrastructure   a draft national action plan for dairy
The proposal is in line with the             at the village level particularly for milk    development.
government's aim to double farmers'          procurement and production of high
income in the next five years. The total     valued milk products.” The proposal aims
outlay of the proposal is Rs. 20,057 crore
that has been forwarded by Department of
                                             to cover additional 1.28 lakh villages and
                                             121.83 lakh additional milk producers.
                                                                                           Dairy companies
Economic Affairs to JICA. Out of the total                                                  see no revenue
outlay of the proposal, Rs 16,027.07 crore
loan has been sought from JICA, sources
                                             It seeks to set up 1.05 lakh bulk milk
                                             coolers at village level, create 524.20       change after GST
said. The fund will be routed through        lakh kg per day capacity of milk chilling

                                                                                                A
                                                                                                        mul has reduced prices
                                                                                                        of cottage cheese, dairy
                                                                                                        whitener and baby food,
                                                                                                increased the price of ghee and
                                                                                                left cheese, butter and ice cream
                                                                                                unchanged after the Goods and
                                                                                                Services Tax regime kicked off.

                                                                                                Amul's MD, R.S Sodhi said GST
                                                                                                implementation had been normal.
                                                                                                “We don’t expect any major change
                                                                                                in revenue with implementation of
                                                                                                GST. The consumer gets to gain. As
                                                                                                there was substantial increase in tax
                                                                                                for ghee we have increased prices
                                                                                                by Rs 25-30 a kg. Cheese, butter
                                                                                                and ice cream prices have not been
                                                                                                changed as increase was marginal.
                                                                                                However, we reduced prices of milk
                                                                                                products which came under a lower
                                                                                                slab by 5% like dairy whitener,
                                                                                                paneer, baby food and cream.”

                                                                                                Nitin Seth, MD at GD Foods,
                                                                                                the maker of Tops brand of food
                                                                                                products, said there was a slump in
                                                                                                demand on the first day with modern
                                                                                                retail stores -Kendriya Bhandar,
                                                                                                Easy Day and others not doing
                                                                                                the billing as systems were being
                                                                                                updated for GST, and they were
                                                                                                only selling essential commodities
                                                                                                with manual billing. “Everyone is
                                                                                                trying to understand how things will
                                                                                                work. We have not increased retail
                                                                                                prices yet.”

                                                      Dairy Times
17

Zero Import duty to hit Indian dairy industry

I
    ndian dairy sector that provides            FTA involving 16 Asia Pacific nations        products ranges from 40 to 60 per cent that
    livelihood to 15 crore farmers would        including India or any other FTA             gives local industry enough protection to
    be severely hit if import duties on         including those proposed separately with     build its competitiveness. Still, if the duty
milk and milk products were eliminated          Australia and New Zealand.                   is drastically reduced or eliminated under
under any Free Trade Agreement (FTA)                                                         any FTA, the local industry would find
including the Regional Comprehensive            Senior General Manager, GCMMF Ltd.           it difficult to compete against producers,
Economic Partnership (RCEP), according          (Amul), Jayen Mehta participated in          particularly from RCEP members like
to the local dairy cooperative Amul.            a stakeholders meeting with officials        Australia and New Zealand which control
                                                negotiated the RCEP agreement. It was        more than 35% of the global dairy trade
Separately, farmers’ organisations have         important for India to ensure that duties    and in excess of 50% of the intra-RCEP
threatened to hold nationwide protests if       on all Indian dairy products were not        trade, Mehta said.
the dairy sector is opened up under the         eliminated or reduced under the FTA,
RCEP — the proposed mega-regional               as cheaper imports risked threatening        Yogendra Yadav of Swaraj Abhiyan and
                                                local farmers’ incomes from dairy. Mehta     All India Kisan Sangharsh Coordination
Mehsana Dairy                                   pointed out that as against 15 crore dairy
                                                farmers in India, there were only 12,000
                                                                                             Committee, said, “Any attempt to open
                                                                                             up our milk market to international trade
puts Manesar                                    of them in New Zealand and 6,300 in          under an FTA shall be resisted by all

 unit on sale
                                                Australia.                                   farmers’ organisations, and we will hold
                                                Currently, the duty on milk and milk         nationwide protests.”

I
    n a shocking move that goes against
    Gujarat's prospering dairy sector, the
    Mehsana Dairy has floated tenders
to sell off Dudhmansagar Dairy based
in industrial model township (IMT)-
Manesar in Haryana.
Mehsana Dairy is a member union of the
Gujarat Co-operative Milk Marketing
Federation (GCMMF) - India's largest
food product marketing organisation that
markets brand Amul. First time in the
history of Gujarat's dairy sector, a co-
operative has decided to sell off its assets.
The dairy plant was first state-of-the-
art dairy plant that a Gujarat based milk
union had set up outside Gujarat in 2006
to ensure supply of fresh milk and milk
products to consumers in Delhi-National
Capital Region (NCR) which is India’s
largest milk market.
Manesar plant had become a trendsetter
when Mehsana Dairy set its foot outside
Gujarat and set up its plant in Haryana as
other dairy unions of the state followed
suit and started setting up milk processing
units across the country.
The tender that Mehsana District Co-
operative Milk Producers' Union Limited
popularly known as Dudhmansagar Dairy
has floated the sale of Manesar plant
including its land, building, machineries
and equipment states that the plant has
milk processing capacity of 12 lakh
litres, pasteurized pouch milk capacity of
ten lakh litres, ice cream manufacturing
capacity of one lakh litres apart from
capacity to manufacture 32,000 kilo curd
and 3 lakh litres UHT milk. Its book value
is estimated at Rs 285 crore as per the
tender.

                                                         Dairy Times
18

     Flavoured milk was a popular trend in India in 2016

L
       atest fad for Indian consumers is      convenience and health benefits. The          products, under the Vio brand in India.
       milk flavoured and the demand          popularity of packaged flavoured milk in      Domestic companies are not behind. ITC
       for it is rising. Food and beverage    India is also due to consumers’ preference    Ltd and Tata Global Beverages Ltd have
companies are launching more ready-           for assurance of safety. The trend has        already announced plans to tap the value-
to-drink flavoured milks in India, unlike     caught the attention of multinational non-    added dairy segment which will include
experimental products a few years ago.        dairy companies and in May, US food           ready-to-drink flavoured milk. Biscuit-
In 2016, about 43 per cent of all new         and beverages company PepsiCo Inc.            maker Britannia Industries Ltd sells
products introduced in the dairy drink        ventured into the sector with ready-to-       flavoured milk under the Tiger Zor brand.
segment in India were flavoured milk,         drink flavoured milk under the Quaker         The dominant player in India’s dairy
according to a study. In 2012, the number     Oats brand. PepsiCo’s target is to get a      market, GCMMF Ltd that owns the Amul
was just around 20 per cent.                  bigger share of the breakfast market in       brand has been selling flavoured ready-
Flavoured milk may outpace ready-to-          urban India through these products.           to-drink milk under the Amul Cool brand
drink plain milk, in terms of new product     The study even stated that about 28 per       for the past few years. Other players such
introductions. It already accounts for        cent of consumers of packaged ready-          as Mother Dairy Fruit and Vegetable
more than 39 per cent of all new products     to-drink dairy products have them             Pvt Ltd, Heritage Foods Ltd also sell
introduced in ready-to-drink milk segment     for breakfast. Breakfast presents an          flavoured ready-to-drink milk.
during the first six months of 2017, the      opportunity for companies in the dairy        The research revealed that about 64%
study noted. People are consuming more        industry, but currently very few launches     of ready-to-drink dairy drink consumers
of flavoured milk. In 2015, Indians drank     highlight this positioning. And, this opens   (1,243 adults aged 18-64 years) believe
about 72 million litres of it, up 31% from    up quite a few avenues for value-added,       that the ready-to-drink products are a
55 million litres in 2012. The retail value   fortified, on-the-go dairy innovations        healthier option compared to fresh milk,
of flavoured milk sold in India in 2015       that achieve satiety while providing          54% said these are convenient choices
was estimated at Rs800 crore, up from         consumers with their breakfast nutritional    and 46% said ready-to-drink is hygienic.
Rs570 crore in 2012, it added.                needs.                                        There was potential for innovation on
Much of the category’s retail growth in       PepsiCo’s rival Coca-Cola already entered     flavours, formats and formulations that
India can be attributed to the fact that      the ready-to-drink dairy market a year        would appeal to children and meet their
urban Indian consumers are opening up         before PepsiCo. Coca-Cola sells ready-to-     nutritional needs.
to value-added dairy, particularly for its    drink flavoured milk, among other dairy

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           Lot of barriers for global dairy
               players to enter India
                                                                In          international   private dairies feel that they may find it
                                                                markets, unproductive       hard to compete with dairy cooperatives
                                                                cattle, many of which       that get favourable treatment from state
                                                                are cows, after being in    and central governments. However,
                                                                dairies for 14-15 years,    some dairy companies in private and
                                                                go to slaughter houses.     cooperative sectors, said FDI in dairy
                                                                A company expects           sector will help Indian dairy companies
                                                                50-60 per cent return       looking for funds, and lead to new dairy
                                                                on investment on sale       products and better farm practices.
                                                                of each cow. Saluja
                                                                said 95 per cent of the     Managing Director at Gujarat Cooperative

R
       estrictions and controversies          cattle used in commercial dairy farming       Milk Marketing Federation (GCMMF),
       over cow slaughter could be a          globally are cows and not buffaloes,          India's top dairy brand Amul - RS Sodhi
       hurdle for the policy initiative       unlike India. Hence, the country is not       said “Any investment beneficial to Indian
to attract foreign investment to the          lucrative for companies to attract FDI in     farmers and dairy industry will be good.
animal husbandry (dairy) sector. The          animal husbandry sector.                      I am studying on the FDI in animal
government has allowed 100 per cent                                                         husbandry issue and a better picture will
foreign direct investment (FDI) in animal     In the past few years, global dairy           emerge in the coming days.”
husbandry (including breeding of dogs),       firms such as Fonterra of New Zealand,
pisciculture, aquaculture and apiculture      French cheese maker Fromageries Bel,          Parag Milk Food MD said 100 per cent
under automatic route, the industry feels     Denmark's Arla, Dutch dairy cooperative       FDI in the sector will boost investment
global dairy players may be reluctant to      Friesland Campina, Mexico's Grupo             flow in the sector. There will be expansion
come in because of the blanket ban on         Lala, and Germany's Hochland Group            in dairy products category and we might
cow slaughter.                                have looked in the Indian market for          see more varieties of baby food or cheese
                                              opportunities to set up own units or to       products. Significant investments have
Managing Director at Sterling Agro            partner with local players.                   been made by global dairy majors like
Industries Ltd and maker of Nova brand                                                      Schreiber (US) with Dynamix Dairy
of dairy products, Kuldeep Saluja said,       Globally, dairies would get 50 per cent-      (Maharashtra) Lactalis with Tirumala
“Globally, non-milking cattle go to           60 per cent of the cost they paid for the     Dairy; Britannia; Nestle and Danone
slaughter house, which is not the case in     cattle by selling to slaughter house. In      among others in India.
India. So it's a big challenge for global     India, dairy companies send old and
dairy companies that want to enter the        unproductive cattle to a gaushala or sell     As per FDI Policy 2016, the government
Indian market. Not being allowed to           them to small farmers at a much lower         has done away with the requirement of
slaughter certain cattle is a huge drawback   rate. Another reason why foreign players      'controlled conditions' for 100 per cent
in India for global dairies.”                 may be reluctant to enter the country,        FDI in animal husbandry.

        WB cabinet approves
to dissociate from Metro Dairy stake
                                                               Keventer Agro holding        this year and had offered Rs 85.5 crore.
                                                               53 per cent stake in
                                                               Metro Diary will get         Metro Dairy was set up as a tripartite
                                                               complete control over        venture among the West Bengal Milk
                                                               the company, a senior        Producers Federation Ltd, Keventer Agro
                                                               minister said after the      and the National Dairy Development
                                                               cabinet meeting.             Board (NDDB). NDDB later sold its 10
                                                                                            per cent stake to Keventer Agro.
                                                              Metro Dairy is the
                                                              country’s first dairy         The state government owns majority

W
        est Bengal cabinet gave its nod       project in public-private partnership         share of the West Bengal Milk Producers
        to divest the state government’s      model that began in the early ’90s.           Federation Ltd.
        equity in Metro Dairy and sell it     Keventer Agro has been the sole bidder at
to Keventer Agro.                             the e-auction open tender floated earlier

                                                       Dairy Times
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       First IVF calf born to surrogate cow in
               mobile lab at Pune farm
                                                              tech labs in Maharashtra and     and after completion of the pregnancy
                                                              Chhattisgarh to facilitate the   period, the recipient cow delivered a
                                                              production of IVF calves. The    healthy male calf on August 20.”
                                                              initiative by JK BovaGenix
                                                              was conceptualised last          He said the farmer feels more confident
                                                              year under the guidance          when the lab comes to his doorstep to
                                                              of Dr Vijaypat Singhania,        offer the services. “One can imagine his
                                                              Chairman of JK Trust. To         happiness when he will see the embryos
                                                              popularise advanced assisted     produced in the lab develop into calves
                                                              reproductive technologies        because he has been a witness to the
                                                              in cattle for faster genetic     entire procedure. Generally, a cow, in its
                                                              improvement of indigenous        average 15 years of lifetime, can give birth

I
     t was great delight when a male calf       cattle population, the NGO said. Besides       to maximum 10 calves. However, using
     was delivered by a surrogate mother        Pathan's farm, similar experiments were        the IVF technique, the same cow can give
     cow through In Vitro Fertilisation         carried at a couple of other farms in Pune     birth to 20 calves in a year and if you
(IVF) in a mobile laboratory at the farm,       district, where the oocytes of donor cows      multiply it with 10 years, the same cow
thanks to technological advancement.            (Gir, Khillar and Tharparkar breeds)           will give birth to 200 calves.” The local
The NGO involved in the process claimed         were taken in November last year and the       cow breeds like Gir, Tharparkar, Sahiwal,
it to be the first calf delivered through IVF   surrogate cows are expected to give birth      Khillar and others have been dwindling
at a farmer's doorstep at Indapur tehsil. A     in next few days.                              as cross- breeding is happening on a large
healthy male calf (Gir breed) was born                                                         scale, adding there is a need to protect the
on August 20 at Rachana Khillar Farm,           Zawar further added, “However, this            breeds in their original form.
owned by Pathan, at Loni Deokar village         time, we went one step ahead by taking
in Indapur tehsil, said Dr Shyam Zawar,         this technology to the doorstep of the         The donor cow, Ratan belongs to Gir
the CEO of JK Trust and the chief scientist     dairy farmers as the aim was to conduct        breed found in Gujarat, Rajasthan and
at JK BovaGenix, led the entire process.        the entire procedure in front of the farm      Maharashtra. A cow of this breed gives 10
                                                owner. A specially designed mobile             to 12 litres milk every day. “The milk from
JK BovaGenix, an initiative of JK Trust,        laboratory, the ET-IVF Van was taken to        Indian cows falls in A2 category, which is
one of the largest NGOs working for             Rachana Khillar Farm, where the oocytes,       considered as superior as it has healing
cattle and buffalo breed improvement            or immature eggs, were collected from the      properties, so it is important to promote
in India considers this to be the first         donor cow, named 'Ratan', on November          the high-yielding indigenous varieties
calf delivered through IVF technology           9 last year. The aspirated oocytes were        in the country. They are hopeful of
at a farmer's doorstep. Zawar said “The         fertilised with the semen of high pedigree     promoting the usage of IVF technology to
process involved a highly advanced              bulls, resulted in the production of good      multiply genetically superior indigenous
technique which requires high precision         quality viable embryos. These embryos          cows at a much faster pace, in line with
and accuracy and is similar to 'test tube       were transferred fresh into the recipient      the Government of India's Rashtriya
baby' in humans.” The trust has two high        cow of the Farm on November 16, 2016           Gokul Mission,” Zawar said.

  Loan waiver demanded by Gujarat dairy farmers

A
         fter Maharashtra and Madhya            two days. After that we will
         Pradesh, Gujarat is the next state     march from Gandhi ashram
         that is demanding loans waiver.        to Gandhinagar. Even after
                                                that if government does not
Dairy farmers led by Kshatriya Thakor           change anything then on
Sena poured down over hundred litres            July 8, 9 and 10, we will
of milk on the SG Highway for loan              organise a big protest where
waiver. Protests were led by Thakor             thousands of farmers will join
Sena’s Alpesh Thakor who earlier had            and demand to waive off our
warned that the farmers will stop selling       loans. If government does
milk to the dairies and spill it on the         not accept our demands then
streets instead. Authorities tried to pacify    whole India should know that
the situation but to no avail, as furious       farmers of Gujarat have the capability to      from several districts went on indefinite
farmers continued to waste milk.                change those in powers.”                       strike in Maharashtra. The farmers have
                                                                                               demanded a loan waiver after being
Thakor said, “At this time we have              On June 1, two tankers of milk were            distressed over falling prices of agriculture
announced milk ban in entire Gujarat for        spilled on the road in Shirdi as farmers       produce and other related issues.

                                                         Dairy Times
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   Joint Venture between Indian-French
       company plans for new plant

O
       ne of the largest private sector                                                     with a capacity of 20 tons per day. It is
       dairy firms in South India,                                                          expected to be operational by next year.
       Heritage Foods has joined hands
with French dairy firm Novandie to set up                                                   Executive Director of Heritage Foods,
50:50 joint venture for a new dairy plant                                                   Nara Brahmani said, “We are excited
Novandie, a subsidiary of French Food                                                       about our joint venture with Novandie,
company Andros, and Heritage Foods                                                          a leading yogurt player in France. This
will manufacture flavored yogurts and                                                       is one of the major steps we have taken
desserts.                                                                                   on the path to achieving Rs. 6,000 crore
                                                                                            revenues by 2022.”
Chief Minister of Andhra Pradesh, Nara
Chandrababu Naidu established his dairy       Heritage Foods Limited (HFL).                 Currently, Heritage’s milk products have
company in early 1990s with three-            The minister said joint venture has come      market presence in Telangana, Andhra
business divisions; Dairy, Retail and         about following lengthy discussions with      Pradesh, Karnataka, Kerala, Tamil Nadu
Agribusiness, under its flagship company      the French firm and a plant will be set up    and Maharashtra.

  Britannia’s focus to expand its dairy business
                                                  said in the report, “India has remained   products like pasteurised milk are
                                                  the largest producer and consumer         also growing significantly in absolute
                                                  of dairy. Looking at opportunity          numbers,” it said.
                                                  for growth, existing private and
                                                  cooperative players have continued        The company indicated that levers of
                                                  to invest in the sector. A few private    success in dairy were access to quality
                                                  industry players have also announced      milk, right product value-addition
                                                  their entry in the sector”                capability and access to cold chain for fresh
                                                                                            dairy products. Similarly, Britannia would
                                                   In the past year, Patanjali, Coca-Cola   strengthen its position in key categories

M
          ajor food industry player           and ITC have forayed into the dairy space.    within bakery including biscuits, cakes,
          Britannia is keen to expand its     PepsiCo, too, has expressed interest in       rusks and bread, and would enter adjacent
          dairy business that contributes     the market, nudging existing players into     segments for accelerated growth. “We
five to six per cent to its annual turnover   action. Apart from Britannia, key players     will expand international business with
as they explore this sector aggressively.     in India’s dairy industry include Nestle,     focus on countries with Indian diaspora.
                                              Amul, Mother Dairy and Danone.                India has remained the largest producer
In its annual report for the financial year                                                 and consumer of dairy. Looking at
2016-17, the Bengaluru-based company’s        In its annual report, Britannia said the      opportunity for growth, existing private
FY17 turnover was Rs. 9,054 crore and         major growth driver in dairy had been         and cooperative players have continued
was evaluating transition of the dairy        value-added products, such as cheese,         to invest in the sector” Britannia said in
model to a fully integrated one. Britannia    dahi and milkbased drinks. “Basic             its annual report.

 NABARD launches Dairy Entrepreneurship
  Development Scheme in Uttar Pradesh

N
       ational Bank for Agriculture                                                         Scheme is based on subsidy attributed to
       and      Rural       Development                                                     the capital investment.
       (NABARD)        launched     Dairy                                                   As per letter by NABARD General
Entrepreneurship Development Scheme                                                         Manager Rohit Mishra to chairmen of all
(DEDS), an ambitious scheme of the                                                          banks, the Government of India has made
Union agriculture ministry aimed at                                                         a budgetary provision for subsidy to the
increasing milk production through dairy                                                    amount of Rs 240 crore to be disbursed
management, apart from strengthening                                                        during the current fiscal year among
the allied activities such as milk            marketing of related products.                31 states where the scheme has been
processing, preservation of milk and milk     The scheme launched in the name of            launched. Uttar Pradesh share has been
products through cold chain as well as the    ‘Dairy Entrepreneurship Development           fixed at Rs 13.73 crore.

                                                       Dairy Times
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 Three centres in Maharashtra to buy 600 desi cows
                                                                 capacity to produce        The government along with Bharatiya
                                                                 large volume of milk.      Agro Industries Foundation is finalizing
                                                                 Officials said that        a new insemination method to boost the
                                                                 even farmers engaged       number of calves born.
                                                                 in animal husbandry
                                                                 as an allied activity to   The progeny will be distributed to farmers
                                                                 boost their incomes        to encourage them to rear Desi breeds.
                                                                 are interested in these    “The insemination will be done only after
                                                                 high milk-producing        identifying and verifying the pedigree of
                                                                 cow           varieties,   a purebred male,” said another official
                                                                 pushing the count          from the department.
                                                                 of their sturdier desi
                                                                 counter.                   Officials said that they have also sent a

A
          nimal husbandry department                                                        proposal involving a technology called
          officials said that Desi cattle    A number of integrated indigenous cattle       sorted semen for approval to the central
          breeding project would be          centres (Gokul Grams) will be set up           government. In this practice, the aim is
undertaken as part of the Rashtriya Gokul    under the mission that will also work for      to inseminate the female cow with only
Mission, a centrally-funded scheme for       improving milk productivity as part of the     such semen that has the highest chance of
which the government will spend Rs 15        state government’s cow welfare parts to a      producing a female calf—the idea being
crore. In July 2014, the Centre announced    few thousands.                                 to increase milk production in the state.
a nationwide Rashtriya Gokul Mission to
protect the ‘indigenous breed of cows’.      “We will buy nearly 600 cows for each          The demand for milk of Desi cows or A2
                                             centre. Gir is available in Gujarat while      milk is increasingly becoming a health
In the last few years, indigenous cows       Khillari and Goulav varieties are available    fad, with small dairies and big brands like
have considerably reduced, with Holstein     with private individuals or farms in           Amul entering the market.
Friesian and Jersey varieties possessing a   Vidarbha,” said a senior official from the
huge chunk of the market because of their    Animal Husbandry deptt.

                                                      Dairy Times
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Rupeng Patidar elected as Chairman of RCDF

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        upeng Patidar, who is the              controversial tenure as chairman of           Dairy chairperson Dr Geeta Patel, Nagaur
        Chairman of Banswara Dairy             Banswara Dairy and his honesty. It was        Dairy chairman Kishanlal were being
        has also been given the charge of      after considering these qualities that the    considered close to Dairy Minister Ajay
chairmanship of Rajasthan Cooperative          government gave green signal for his          Singh Kilak.
Dairy Federation (RCDF). After several         name. The intervention of the government      Jaipur Diary Chairman Punia was with
rounds of hectic meeting Patidar’s name        also made sure that voting for the post did   Patidar during this duration. When it
was finalised by the government as the         not happen.                                   became clear that there was no other
consensus candidate. Jaipur Dairy’s            This is for the first time that members as    candidate in the race and Patidar would
Chairman Om Punia informed Patidar on          well as chairman have been elected with       be elected unopposed, Punia took him to
call that he was the consensus candidate       consensus. Patidar in presence of other 11    the Chairman’s chamber. Later Patidar,
for the post.                                  members of managing committee filed his       Punia and rest of the members went to
A simple man, Patidar was never                nomination for the post of chairman in the    meet Diary Minister Ajay Singh Kilak at
considered in the race for chairmanship.       office of election officer in second floor    his residence.
He was chosen because of his non-              of RCDF. Front runners like Udaipur

 Dairy products to carry quality mark logo
A
          s AGMARK and ISI marks are           manufacturing units based in Karnataka        NDDB are providing necessary funding
          certified signs that guarantee the   that manufacture dairy products under         and technical assistance under various
          agriculture produce or industrial    Nandini brand, four units that manufacture    schemes such as National Programme for
products bought are of good quality and        Punjab's popular Verka brand, Junagadh        Dairy Development and National Dairy
standards, dairy products in the country       and Kutch Dairy of Gujarat which              Plan to the dairy cooperatives to help
including milk pouches will now have a         are makers of Mahi brand and two              them bring about process improvements
quality mark logo on them.                     manufacturing units run by Mother Dairy       in their dairy value chain to qualify for
Anand-headquartered National Dairy             Fruit and Vegetable Private Limited based     award of ‘quality mark’.
Development Board (NDDB) will unveil           in Uttar Pradesh and Andhra Pradesh that      An eleven member management
the quality mark logo to be launched           manufacture Mother Dairy products.            committee comprising of DAHDF
by Union Minister for Agriculture and          Chairman of NDDB, Dilip Rath said             representatives, managing directors of
Farmers Welfare Radha Mohan Singh at           "NDDB quality mark will provide dairy         four federations, a representative from
Krishi Bhavan in New Delhi.                    cooperatives and producer institutions        the Food Safety and Standards Authority
The dairy products carrying this quality       the much needed brand identity and a          of India and two experts in dairying will
mark logo will assure consumers that           competitive edge".                            oversee activities of the quality mark.
the products are free from any kind of         NDDB official said “This will also            As part of the scheme, interested
adulteration. Union Minister will award        contribute     to    building     consumer    federations,        cooperative     dairies,
certificates to 14 selected manufacturing      confidence in dairy cooperative brands.       government dairy units can apply for the
units for adopting food safety and quality     It is aimed at bringing about process         quality mark.
management systems for milk and milk           improvement in the entire value chain         Only dairy units that adopt food safety and
products and adhering to quality mark          from producer to consumer ensureing           quality management systems for milk and
parameters.                                    availability of quality milk and products.”   milk products and adhere to parameters
The first 14 manufacturing units selected      Department of Animal Husbandry,               given in the guidelines of quality mark
for award certificates include six             Dairy and Fisheries (DAHDF) and               are eligible for it.

Heritage Foods Aims for Rs.6,000 Cr Turnover by 2022

H
        eritage Foods Ltd seeks to increase    jubilee celebrations in the presence of       player after its entry into western markets
        their business from value-added        various stakeholders. Just like the past      and the acquisition of Reliance Dairy.
        products to 40 per cent from the       25 years, the company informed that           The silver jubilee celebrations began
current 24 per cent. It has charted out        in line with its commitment, it would         in April wherein it initiated the re-
a strategy to achieve a turnover of Rs.        strive for the welfare of farmers without     branding exercise of corporate identity
6,000 crore by 2022.                           compromising on values set out by its         along with a complete revamp of its
The company has recently announced             founder, Chandrababu Naidu.                   product packaging launch. Thereafter,
a strategic tie up with French dairy           During the first quarter ended June 30,       it launched flavoured milk in PP bottles
company Novandie for value-added               2017, Heritage Foods had reported 32 per      in Chennai. The company followed it up
products and proposal to set up a new unit     cent increase in revenue and attributed       with the integration of Reliance Dairy
through the venture.                           it to rebranding, acquisition of Reliance     into it, marking the brand's foray into the
Founded by Nara Chandrababu Naidu,             Dairy business and other marketing            northern markets.
who is even the Chief Minister of Andhra       related push. With a bigger market
Pradesh recently organised its silver          presence, they have emerged as a national

                                                        Dairy Times
29

                               Schaefer Systems International Pvt Ltd.
P: +91/22/7117 0101 • info.in@ssi-schaefer.com • www.ssi-schaefer.com
30

Indian dairy market has strong potential for
      premium and wellness products

I
    ndian dairy market holds tremendous        with the costs for collecting, storing         Private companies are dissuaded by
    potential that can be harnessed            and transporting milk, this squeezes           issues like price pressure, low margins,
    with focused strategies. Worth INR         processors’ profit margins, encouraging        and requirement for extensive distribution
5,000 billion in 2016, 80 per cent of the      them to diversify into high-margin             networks.”
industry remains unorganized. Today            products and to improve volumes for
multiple opportunities exist for dairy         basic products by using recombined             Major competitors in the market
companies, though rural focus and              milk. Rural market opportunities will          include Amul, Mother Dairy, Nestle,
wellness/premium products will be most         involve upgrading consumers to branded         Danone, Kwality, Hatsun Agro, Heritage
important. The complexity and indirect         products. Urban focus will be on offering      Foods, Paras Dairy, Parag Milk Foods,
costs of milk procurement drive private        a combination of convenience, indulgence       Creamline Dairy, Aavin, and Nandini.
companies towards low-volume, high-            and health—a package the dairy industry        Trends that support market growth
margin premium products. On the other          is well-positioned to provide given the        include: a) Urban consumer preference
hand, cooperatives will leverage their         ‘healthy’ and ‘nutritious’ tag attached to     for convenient, healthy yet indulgent
strength in rural areas. The exceptions are    milk and dairy products in India.”             products that increase premiumization,
large players like GCMMF (Amul) and                                                           b) User disposition toward the taste
Mother Dairy that play across the sphere.      The Indian dairy industry examines             of dairy-based health products despite
Opportunities in both rural and urban          opportunities, trends, drivers and             the availability of several non-dairy
markets will be augmented by increasing        restraints in the Indian dairy market along    substitutes c) Demand for and hence
margin pressures for dairy processors.         with key challenges faced by market            opportunity to create new categories in
                                               participants. Ramakrishnan added, “Basic       functional products and single serving
Consultant,      Visionary      Science        dairy products such as standardized/toned      units, d) High acceptance of new brands
(Chemicals, Materials & Foods) Practice,       milk, butter, packet curd, ghee, paneer,       in the wellness and premium segment,
Frost & Sullivan, Govind Ramakrishnan          and branded ice creams, account for 95         which enables easy market entry for new
said “Rising dairy farming input costs         per cent of the Indian market, but remain      players.
are passed on to processors. Coupled           the stronghold of state cooperatives.

ABT Dairy gears to strengthen product line
                                                               a herd size of three to five   will decommission this plant once the
                                                               cows. Our endeavour is         new plant is commissioned.
                                                               to improve the livelihood
                                                               of these farmers; we want      This 100 tonne/day curd production plant
                                                               to help them increase          is scheduled to commence operation in
                                                               their holding to eight to      September-October.
                                                               ten cows and increase
                                                               our milk procurement           We are also contemplating to roll out
                                                               volumes to 10 lakh litres      Sakthi brand ice-cream. But this is
                                                               a day by 2025. Our             planned only during next summer; we are
                                                               collection centres cover       envisaging 1,200 litres of ice-cream per
                                                               16 to 17 taluka in this        hour; the plant will operate for 10 hours.”
                                                               region at present. We

D
        airy division of ABT Industries,       intend to expand our area of operation.”       Paneer production stands at four tonnes
        belonging to Sakthi Group of                                                          a day. The company is planning a bigger
        companies, looks to strengthen         He further added, “Water has been issue        cold room facility for storing paneer,
their position across the product line.        all over. We want to ensure availability of    butter and cheese.
Senior President, ABT Dairy CP Charles         feed for the animals. We plan to develop
said that located at Amabarapalayam,           seed centres to ensure that there is no        The division’s milk procurement grew at
Pollachi, it is gearing up to increase curd    shortage of fodder for the animals.            CAGR of 7.5 to 8 per cent, while on the
production five-fold from the current                                                         turnover front; it was lower at 5 to 6 per
level of 20 tonnes a day, enter ice-cream      Our people underwent training in Israel.       cent.
production and augment its cold storage        We hope this will benefit the farmers.
facility.                                      Acute drought forced some farmers to sell      ABT Dairy has sought the services of
                                               their cattle, but we also realised that they   project management consultants, NAPL.
He said, the daily procurement of milk         returned to our fold after repurchase.”        The total cost of the project is estimated
through 730 collection centres is close to                                                    at Rs. 35 crore. Also they received a grant
2 lakh litres. “As many as 12,500 farmers      ABT Dairy currently has a 20 tonne a day       of Rs. 10 crore from the Union Ministry
are registered with us at present, each with   curd production facility. Charles said “We     of Food Processing Industries.

                                                        Dairy Times
31

  PE-VC deal value in dairy double of last year's

T
        he domestic dairy industry has of      Products to Le Groupe Lactalis in a            mentoring. Abhinav Shah, co-founder
        late grabbed the eyeballs of private   $72-million deal in which it made 4.5x         and chief executive of HR Food (which
        equity (PE) funds and venture          returns.                                       sells under Osam brand) felt that having a
capitalists (VCs), with the sector bagging     But, is dairy as lucrative as it looks, with   VC on board has helped in guidance and
$60 million investments in just two deals      most of the market with cooperative            mentoring, preparing them for the long
so far this year.                              giants?                                        haul. HR Food had used the funds raised
                                               R.S Sodhi, Managing Director of Amul           to expand its capacity up to 200,000 litres
Data from Venture Intelligence show that       said, "Dairying is a safe business; demand     per day and now aims to take the share
so far in 2017, only two deals in the dairy    is set to grow, especially for branded         of VAP in its turnover from current 10
space have fetched around $60 million          products. If overall milk consumption is       per cent to 20 per cent over the next few
(around ~385 crore). The deal values have      growing at five-six per cent, demand for       years.
been consistently on the rise in the past      branded dairy products is clocking a 10-
five years. From $13 million in 2013 to        12 per cent growth rate. Having said that,     As such, the value of the dairy industry
$30 million in 2016, and 2017 has already      PEs and VCs need to choose their targets       at retail level is estimated to be ~4.5 lakh
beat the previous year's cumulative deal       carefully; if you look deeper, most private    crore, of which nearly 30 per cent lies
value.                                         dairies have an Ebitda margin in the range     with organised players, and this segment
                                               of five-six per cent." Ebitda is earnings      is clocking 13-15 per cent growth rate per
Venky Natarajan, managing partner, Lok         before interest, taxes, depreciation and       annum. The VAP segment is doing better,
Capital, a leading VC fund which has           amortisation.                                  at 18-20 per cent.
exposure to the dairy sector, feels the
sector has the potential to attract around     Having a PE-VC investor on board,              Some products like flavoured milk,
~5,000 crore over the next five years          however, does not only bring in requisite      yoghurt and cheese are growing upwards
easily. In fact, Lok has identified dairy      funds, young dairy firms look at them          of 20 per cent per annum, given their
as one of its key investment sectors in        as harbingers of professionalism and           small base.
its Fund III. It had made its maiden
investment in dairy in 2016, when
it led a Series-B funding of $6.7
million in HR Food Processing Pvt
Ltd (brand Osam), a Ranchi-based
dairy brand, along with early-stage
fund Aavishkaar.

Natarajan feels that besides
encouraging growth rate in value
added products (VAP) in dairy, the
sector as such is a safe bet as demand
for milk is estimated to grow with
rising aspirations and population
growth.

The returns upon exits have been
encouraging, too, for PEs and VCs.
For example, data from Venture
Intelligence show IDFC PE made
two times return from the open
market when it made a partial exit
from Parag Milk Foods in March
this year. In January 2014, Carlyle
had sold its stake in Tirumala Milk

  www.agronfoodprocessing.com

                                                        Dairy Times
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