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SAM JACOB : EMPIRE OF ICE CREAM
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
Empire of Ice Cream

                                Sam Jacob

Every piece of architecture is a world. Each an empire within its own           Empire of Ice Cream produces plans that will never be built, drawings
borders. But outside of these perfect islands of architecture the city          that evolve according to their own patterns: A stream of consciousness
they make up renders them fragments. We experience them as frag-                and a mania of production.
mented sequences of different worlds. And the city itself remains in
a constant state of construction and destruction.                               They might be maps of fragmented empires, half remembered
                                                                                buildings, parts and fragments dissolving into one another, forming
Empires within empires, worlds produced between worlds, always in               conglomerations and aggregations that breed but never settle. Felt tip
flux through the fleeting arrangements of things in space and time.             pens trace their way across the graph paper leaving plans of enclaves
The city becomes an inescapable field of archeology and speculation             and exclaves, borders and passageways, unified yet sprawling worlds
whose vanishing point is the end of the world.                                  where everything is exactly the same but always different.

Most often architecture presents itself as a conscious choice, driven by
logic and intention. But equally, during its own long presence on the
earth it has become its own entity. We grow up in and amongst its syn-
thetic worlds. We learn how to live within the frames that it provides. Its
thresholds organise and structure us so that we are as much its prod-
uct as it is ours. Architecture produces us as much as we produce it.

We are so immersed within architecture that we have
absorbed into the deepest recesses of our psyche.
Internalised, its solid structures are remade as the psychic landscapes
of our imagination. In our dreams it’s form shatters and bifurcates, swelling
and eroding like tides, mapping our desires and fears, filled with mem-
ories and forgetfulness.
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.1, 2011
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.2, 2011
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.3, 2011
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.4, 2018
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.5, 2018
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.6, 2018
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.7, 2011
ink on graph paper
      21 x 29.7 cm
SAM JACOB : EMPIRE OF ICE CREAM - BETTS PROJECT 100 CENTRAL STREET LONDON EC1V 8AJ +44 (0)20 7250 1512 WWW.BETTSPROJECT.COM
No.12, 2019
ink on graph paper
     59,4 x 84,1 cm
No.11, 2011—2018
ink on graph paper
     59,4 x 84,1 cm
No.10, 2018
ink on graph paper
       29.7 x 42 cm
No.8, 2018
ink on graph paper
       29.7 x 42 cm
No.9, 2018
ink on graph paper
       29.7 x 42 cm
A False Description of the Thing Destroyed, 2015
1st century AD Roman Pottery Jug fragment, plasticine
                                       29 x 26 x 16 cm
A False Description of the Thing Destroyed, 2015
3rd Century BC Greek Ceramic Shard , plasticine
                                 12 x 29 x 24 cm
Lenin’s Urn, 2015
compact foam, paint
   54 x 27 x 27 cm
Conceived between 2011 and 2019, ‘Empire of Ice Cream’ is a series of               ited by Vladimir Lenin – the communist politician that led Russia and then
thirteen meticulously filled graph paper drawings that show the remnants            the Soviet Union from 1917 until 1924. The finial piece was 3D-scanned,
of architectural plans gathered from an assortment of historic and contem-          enlarged and then carved on a computer-numerically-controlled (CNC)
porary referenes. These elements are sometimes grand and monumental,                router to produce a faithful recreation of the original object. Two sculptures
others banal and generic, but all are summoned impromptu from Jacob’s               both entitled ‘A False Description of the Thing Destroyed’ combine found
memory; segments from Ancient Greek temples, football pitches, something            fragments from antiquity with fired plasticine, one a Roman pottery jug 1st
Meisian, parts of a church, orchards, fountains, straightforward corridors,         century AD found amongst a ship wreck and the other a 3rd century BC
a chunk of Parliament, and a Buzzcock’s single cover are some examples.             Greek ceramic shard.

Jacob first conceived the series in 2011 as part of an invitation to participate    Sam Jacob is director of Sam Jacob Studio, established in 2014. The studio
in the second edition of San Rocco Magazine: ‘The Even Covering of the              has just won the Victoria and Albert Museum’s competition for the transfor-
Field,’ which explored the idea of ‘the field is where we live’. In their own       mation of its main entrance on Cromwell Road (planned to complete in
description of the field, these drawings investigate space as a sprawl of           2020). Forthcoming work includes a new mixed use building in London’s
fragments that stretch to the horizon. They probe contemporary space as an          Hoxton, curation of The Lie of the Land at the Milton Keynes Gallery, a new
all-consuming territory, an inescapable terrain that encrusts the earth and         public toilet in London’s West End and work for the National Collections
assimilates everything – the densities of cities, the grandest of monuments,        Centre in Wiltshire.
the conventions of everyday life, everything built, and even what might be          The studio’s recent projects include ‘Fear and Love’ at the Design Museum,
left of the wilderness. They are maps of empires with enclaves and exclaves,        public realm design and cultural strategy for
borders and passageways, and ever-amalgamating components that make                 a south London market and the V&A’s first international gallery in Shenzhen.
up a sprawling world of conglomerations and aggregations.
                                                                                    Jacob’s work has been published and exhibited internationally including at
‘Empire of Ice Cream’ sits in a tradition that includes Piranesi’s “Campo Marzio”   the Venice Architecture Biennale in 2016 and 2014 (where, as part of FAT he
and Archizoom’s “No-Stop City”; drawings that elucidate architectural ideas         was co-curator of the British Pavilion), ‘Spaces Without Drama’ at the Graham
as much as they do real places, and that give graphic form to concepts and          Foundation (2017), Chicago, ‘A Very Small Part of Architecture’ in Highgate
sensations as much as physical structures.                                          Cemetery (2016), the Chicago Architecture Biennial (2017) and ‘Disappear
                                                                                    Here’ at the RIBA Architecture Gallery, London (2018).
As Sam Jacob describes:
                                                                                    Sam Jacob is currently a professor at University of Illinois at Chicago and
      ’Every piece of architecture is a world. Each an empire within its
                                                                                    visiting professor at the University of Hong Kong and has taught at Yale,
      own borders. But outside of these perfect islands of architecture
                                                                                    Karlsruhe HfG and the AA in London where he also established AA Night-
      the city they make up renders them fragments. We experience
                                                                                    school, a programme that opened up new ways of sharing of architectural
      them as fragmented sequences of different worlds.
                                                                                    knowledge. He has been a columnist for the AJ, Art Review and Dezeen
      And as the city itself remains in a constant state of construction
                                                                                    and is the author of ‘Make It Real, Architecture as Enactment” published by
      and destruction.’
                                                                                    Strelka Press.
Jacob’s synthesis of fragmented structures and half-located memories take           Previously he was a founding director of FAT Architecture, a practice that was
physical form through the three sculptures in the exhibition. They were ini-        hailed as “changing the architectural weather” for its idiosyncratic approach.
tially conceived for the exhibition ‘pieces’ at the Soane Museum in 2015 as a       FAT’s built projects included the Heerlijkheid Hoogvliet in Rotterdam, A
response to the museum’s collection of ancient sculpture fragments. Lenin’s         House for Essex with Grayson Perry, the BBC Studios in Cardiff and the Blue
Urn explores “the effect of history on objects,” and takes its cue from the         House in Hackney.
shape of a Victorian railing finial outside the Tavistock Square house inhab-
SAM JACOB
CV

Selected Projects

2019   Transformation of V&A Cromwell Road Entrance, London, DKUK 2,          2014   Graham Foundation Grantee
       Gallery & Hair Salon, London                                           2012   Shortlisted Housing Architect of the Year
2018   Dido & Aeneas, Staging Design, Shatwell Opera, Somerset                2009   RIBA European Award: Heerlijkheid Hoogvliet
2018   Ideas Depot, Exhibition Design, Tate Liverpool                         2008   World Architecture Festival: Heerlijkheid Hoogvliet shortlisted
2018   The Sun, Living With Our Star, Exhibtion Design, Science Museum,       2007   RIBA European Award for St Lucas Art Academy
       London                                                                 2007   FX Best Museum: Museum of Croydon
2017   V&A Shekou, Exhibition Design, Shenzhen, China                         2006   Architecture Foundation Next Generation Award
2017   The Stack for Mini Living, London Design Festival Landmark Project     2006   AR Future Project Award for Masterplanned Communities: New Islington
2017   DKUK, Gallery & Salon, London                                          2006   Best Public Housing Project: Brick Development Association Awards
2016   Fear And Love, Exhibition Design, Design Museum, London                2006   Regeneration Awards: Regeneration Partnership of the Year- Great Plac
2016   Dar Abu Said, Installation, Venice Architecture Biennale                      es, Urban Splash, FAT and Card room Estate
2015   MK Menhir, Public Art, Milton Keynes                                   2005   40 Under 40, Architects Journal
2015   Architecture Curator, ArDe, London                                     2003   Second Prize: Young Architect of the Year
2015   V&A East, Brief & Concept Development, London
2015   Cambourne Pavilion, South Cambs                                        Selected solo exhibitions
2015   MK Menhier, Public Art Commission, Milton Keynes
2015   A House For Essex. Living Architecture, Essex                          2018   Disappear Here, Architecture Gallery, RIBA, London
2014   Curator, British Pavilion, 14th Venice Architecture Biennale           2015   A Clockwork Jerusalem, AA Gallery, London
2012   Roath Basin Studios, BBC TV Studios, Cardiff                           2014   A Clockwork Jerusalem, British Pavilion, Venice Biennale, Italy
2011   Middlehaven: 84 unit residential building, Middlesborough              2010   Ornament is Crime, MAK, Vienna
2009   Selfridges: Design of 3rd floor retail space, London                   2009   Duplicate Array, Lucy Mackintosh Gallery, Lausanne
2008   Heerlijkheid Hoogvliet: Park and cultural centre Rotterdam, The        2006   In a Lonely Place: Florence Hall, RIBA, London
       Netherlands                                                            2006   All You Can Eat: Stroom, The Hague. NL
2007   St Lucas Art Academy, Boxtel, The Netherlands                          2000   Kill the Modernist Within, Cube, Manchester
2006   Islington Square, affordable housing development, Manchester
2006   Museum of Croydon: Museum within listed building                       Selected group exhibitions
2002   Ten:  Offices for advertising agency in Antwerp, Belgium
2001   The New Civic: Three public art installations, King’s Cross, London    2017   Spaces Without Drama, Graham Foundation, Chicago
1998   Kessels Kramer: Design of offices for advertising agency , Amsterdam   2017   Chicago Architecture Biennial, USA
                                                                              2016   Fragments, Soon Museum, London
                                                                              2016   XYZ, Etage Projects, Copenhagen
Selected awards and competitions                                              2015   All Of This Belongs to You, V&A, London
                                                                              2013   Book of Copies, AA Gallery, London
2014   AR Future Project Award, UIC VPAC proposal                             2012   Museum of Copying, 13th Venice Architecture Biennale
2014   Shortlisted, FX Awards Exhibition Design                               2012   Image for a Title: Placebo Effects in the Cultural Landscape, London
2008   From Now to Eternity, Biscuit Building, London                            Teaching
2006   Gritty Brits, Carnegie Museum of Arts, Pittsburgh
2005   Intimate Space: MOT Gallery, London                                       2019		      Visiting Professor, Hong Kong University
2004   Extreme Houses: Munich and Liepzig, Germany                               2011 - 		   Clinical Professor of Architecture, UIC, USA
2003   Home Time: British Council Exhibition of British Design in China          2018		      Visiting Professor, Staatliche Hochschule für Gestaltung, Karls
2003   International Architecture Bienalle: Sao Paulo, Brazil                    		ruhe, Germany
2003   Sign as Surface, Artists Space, New York                                  2016		      Visiting Professor, Yale University
2003   Architecture Biennale: Rotterdam, NL                                      2014		      Visiting Professor, Yale University
2002   Trespassing – Shaping Spatial Practices, Secession, Vienna                2012 -2016  Director, Night School, Architectural Association, London
2001   Space Invaders: Lisbon/ Pasadena/Tokyo                                    2013- 		    External Examiner, KTH School of Architecture, Stockholm,
2000   Manifesta 3, Ljubljana                                                    Sweden
2000   FAT, FOA, MUF: arc en reve, Bordeaux                                      2014 		     Eero Saarinen Visiting Professor, Yale University, USA
                                                                                 2009 - 2012 Unit Master, Architectural Association, London
Selected Books / Catalogues                                                      2010		      Bishop Professor of Architecture, Yale University, USA
                                                                                 2007		      Louis I Kahn Professor of Architecture, Yale University, USA
2015   Chapter, The World of Charles and Ray Eames Catalogue, ed Catherine       2000 - 2004 Diploma Unit Master, University of Westminster
       Ince, pub Thames and Hudson                                               1996 - 2000 Degree Unit Master, University of Greenwich
2015   Perspecta 48: Amnesia (MIT press)
2015   Radical Pedagogies : Architectural Education and the British Tradition,
       eds.Daisy Froud & Harriet Harriss, RIBA Publishing
2015   Catalogue text, Formal Economies, Marte Eknæs, Dolon Books
2015   Introduction, The Politics of Flatness, Jimenez Lai
2014   A Clockwork Jerusalem, British Council / Vinyl Factory
2013   Landscape Futures, ACTAR / Nevada Museum of Art
2012   Make it Real: Architecture of Enactment, Strelka Press
2011   Radical Post Modernism. Editor (with Charles Jencks), AD
2010   Malfe, Bedford Press
2008   L.A.W.U.N Project 19: The Disreputable Projects of David Greene (ed. S.
       Hardingham, AA Publications)
       Perspecta 41: Grand Tour (MIT press)
2006   5 Codes: Architecture, Paranoia and Risk in Times of Terror (ed. S.
       Trubey, Birkhauser)
2006   Perspecta 38: Architecture After All (MIT press)
2006   Making the Impossible Possible: The Dream of Flying. The Dream of
       Paradise (ed. Claudia Weber, Gerlinde Schuller, Map One)
2006   Perspecta 37: Famous (MIT press)
2002   This is Not Architecture (ed. Kester Rattenbury, Routledge)
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