September 2019 - Australia
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september 2019
GLITTER
Publisher
Fifth Avenue Collection Ltd.
Editor
Betty Butler
Graphic Design and
Photography
Jennifer Gardner
Aedan Butler
Visit Our Website
www.fifthavenuecollection.com
Email Us At
jewellery@fifthavenuecollection.com
North America
30 Stadacona St. W.
Moose Jaw, SK S6H 1Z1
Phone: 306-694-8188
Fax: 306-694-0610
Australia
Unit 15, 44 - 56 Hampstead Road
Maidstone, Victoria 3012
Phone: (03) 9974-2883
Fax: (03) 9974-2886
South Africa
Whatsapp: +1 306-684-0065
Cover Jewellery
“All I Want” Bracelet “Statement Making”
2 www.fifthavenuecollection.com
Dear Friends,
Our Stylists in Australia just celebrated another incredible
year of “creating beauty & success” at their Style Stop 2019!
Congratulations to all of our deserving award winners! Their
beautiful photos are included in this Glitter magazine for you to
share in their success! Our final Style Stop will be in Toronto on
September 4th, and we want to see you all there!
September is Alzheimer’s Awareness month. This progressive
mental deterioration is estimated to inflict over 40 million people
globally. This month we are proud to support ongoing research for Alzheimer’s with our
beautiful FAC Cares bracelet. Get your orders in ASAP; they will sell out fast!
As we head into our 32nd year of business, we reflect on the many reasons to be proud
to be a part of our FAC family. In the pages to follow you will read some heart-warming
reasons why some of our Stylists are proud of what they do (I know they warmed my
heart when I read them). Being a part of the FAC family of Stylists and taking pride in
our brand go hand-in-hand. It allows you to go out with absolute confidence in yourself,
your business, your jewellery and all of our programs!
The busiest months of the year are ahead! Be sure to open your datebooks and block off
dates for your October Open House. NOW is the time to help all your customers shop
for free and half price by hosting a girls’ night in, or have a debt-free holiday season by
joining us!
Love,
@fifthavenuecollectionjewelry
Jay Butler @fifthavenuecollection
President #FACstyle #ilovemyFAC
3
australia 2019 4
5
6
Crown Jewel
Awards
Crown Jewel of Leadership
Nadine King
7
Crown Jewel
Awards
Sales Leader Crown Jewel
Lina & Tony Macchia
8
$89,543.34
Crown Jewel
Awards
Jeweller Crown Jewel
Suzette Khodair
$140,546.20 9
Crystal
Crown
Awards
September 2018 March 2019 June 2019 July 2019
Nadine King Nadine King Mirella Pratico Rachel Nikou
10New
Vintage Leader
Donna Long
From the Nadine King Vintage
11Pineapple Awards
September 2018 October 2018
Valerie Fifis Suzette Khodair
$9,108.74 $14,200.08
November 2018 December 2018 January 2019
Heather Shaw Heather Shaw Lina & Tony Macchia
12 $9,768.54 $6,806.02 $21,535.86February 2019 March 2019 April 2019
Suzette Khodair Suzette Khodair Valerie Fifis
$10,611.56 $16,465.52 $10,759.34
May 2019 June 2019 July 2019
Valerie Fifis Suzette Khodair Karen Moysey
$9,743.78 $10,982.64 $9,418.28 13Fifteen Year
Awards
Zahia Araji Antoinette Easson Trese Smith
14Ten Year
Awards
Kathie Dodgson Vivienne Mechanic
15A Star Is Born
L e a d e r s h i p T ra i n i n g P r o g ra m by Z a h i a A ra j i
Mirella Pratico - 5 new stylists Sonia Bijan
Zahia Araji - 3 new stylists Evelyn Chefalachis
Betty Brimble - 3 new stylists Shonelle Edwardson
Rachel Nikou - 3 new stylists Robbie Haylock
Delilah Lia
Suzette Khodair - 2 new stylists
Ronyce Lindrea
Nadine King - 2 new stylists Karen Moysey
Donna Long - 1 new stylist Liane Neale
Josephine Pelligra - 1 new stylist Nicole Reid
16Purchase Volume Club
Ruby Ruby Emerald
$50,000+ wholesale $50,000+ wholesale $35,000+ wholesale
Valerie Fifis Suzette Khodair Lina & Tony Macchia
Sapphire Amethyst Amethyst
$25,000+ wholesale $20,000+ wholesale $20,000+ wholesale
Heather Shaw Kristen & Teresa Josephine Pelligra
Macchia 17Vintage Stars
Zahia Araji Zahia Araji Zahia Araji
Vintage Vintage Vintage
Valerie Fifis Karen Moysey Josephine Pelligra
September & December July 2019 June 2019
2018 and January, February,
March, April & May 2019
Sonia Bijan Nadine King Nadine King Nadine King
Vintage Vintage Vintage Vintage
Robyn Haylock Betty Brimble Liane Neale Melissa Spresser
September, November February, March & September 2018 and October, November &
& December 2018 and July 2019 April, May & June 2019 December 2018
February, March, April,
18 June & July 2019Marina & Peter Marina & Peter Marina & Peter Lina & Tony Macchia
Lykopoulos Vintage Lykopoulos Vintage Lykopoulos Vintage Vintage
Dawn Cini Norma Ghantous Heather Shaw Suzette Khodair
July 2019 May 2019 September, October, September 2018 through
November & December July 2019
2018 and January, February,
March, April & June 2019
Mirella Pratico Mirella Pratico Pili Sanz Pili Sanz
Vintage Vintage Vintage Vintage
Nicole Bellman Irene Robertson Catalina Franco Maria Spadaro
September, October & April 2019 September 2018 & April October & November
December 2018 and 2019 2018 and February,
January & May 2019 May & June 2019
19“Delicate Sparkle”
hostess gift
Dress it up or dress it
down, wear it on its own
or layer it with other
necklaces! Fifth Avenue
Collection’s “Delicate
Sparkle” is a must-
have item. Featuring a
stunning tiered setting
of Swarovski crystal
encrusted sparkle balls,
this style elongates
your neckline perfectly,
capturing the eye with
subtle detail.
20september 2019
Hostess Swag Contest!
All hostesses for the month of September will go into a draw
and one lucky hostess will win this exclusive FAC swag!
2122
in
September!
This must-have cross body
quilted bag embellished with
eye-catching crystals and sleek
designer chain details is the
perfect fashion accessory to
carry your day-to-day essentials!
Yours free with a purchase
volume of $1,750 or more or
when you sign up a new stylist in
the month of September 2019!
* New showcases not included
“Crystal Rock”
23What is Branding?
Branding is the labeling or use of a logo for marketing a product or a company. It’s how
a product gets recognized by their customers and becomes known around the world.
Think about brands like Rolex, Guess, Mercedes-Benz, Apple
and Louis Vuitton. They are easily recognizable and we
have come to expect consistently high quality products from
these brands.
Companies spend an enormous amount of time and money
developing their image and branding their product. Every
corporation prints a standards manual which lays out
guidelines for the company on the ways their products and
brands are allowed to be portrayed – including everything
from its name and logos, to packaging, to communications,
right down to signage and social media presence.
Just imagine the chaos of running a company
without these guiding principles!
Over the past thirty years, Fifth Avenue Collection
has created a prestigious product and brand
name. Women adore our jewellery and are proud
to tell others they are wearing Fifth Avenue
Collection. Our brand stands for exclusive, on-
trend jewellery that cannot
be found in stores. Plus,
exceptional, in-home
service provided by
professional and friendly
Jewellery Stylists. Simply
put, the Fifth Avenue
Collection brand stands for
the highest quality fashion
jewellery available!
24Our Jewellery Stylist Guide
outlines some of the ways in
which Fifth Avenue Collection
maintains the high standards
of our brand. An example of
one of the ways we protect
the value of our brand is by
not allowing jewellery to be
sold at flea markets or swap
meets. Selling Fifth Avenue
Collection in these less than
elegant venues would tarnish Fifth Avenue Collection is known to produce the
our image. finest fashion jewellery available. This has been
achieved by protecting our brand and image through
Our graphic designers spend careful quality control, attention to design details
countless hours creating - including packaging and presentation - and with
gorgeous, branded content the knowledge, image, and professionalism of our
to post on our various social stylists. When a customer receives your specialized
media channels, including daily attention, she is confident that she has purchased
posts for you to share on your high quality jewellery.
own Facebook and/or Instagram
pages. This allows you to By working together to maintain the high standards
create your own jewellery- of our Fifth Avenue Collection brand, we will continue
loving following with classy, to impress our customers – and our business will
fashionable imagery. continue to prosper!
25January - Silver - Dress For Success
February - Red - Heart Month
March - Light Purple - Epilepsy Month
April - Light Blue - Earth Month (Water/Tree Project)
May - Green - Mental Health
June - Navy - Men’s Health Month
July - Black - Send A Kid To Camp
August - White - Make-A-Wish Foundation
September - Dark Purple - Alzheimers Month
October - Pink - Breast Cancer Month
November - Aqua Blue - Prostate Month
December - Gold - The Gift Of Xmas
26FAC Cares, a fundraising initiative based on our philosophy of “People Helping People”, aims to raise funds and awareness for causes close to our hearts. Each month we will highlight a new cause with an exclusive bracelet. Our FAC Cares bracelet for the month of September 2019 will support people affected by Alzheimer’s disease and other dementias. Contributions will help improve the care of individuals living with the disease and support important research. As an FAC Stylist, we encourage you to help support this cause by promoting our beautiful FAC Cares - September 2019 bracelet. We suggest you take this one step further by reaching out to local organizations who support Alzheimer’s awareness to see how you can partner up with them to sell as many FAC Cares bracelets as possible and make a real difference! Tag us on Facebook & Instagram wearing your FAC Cares bracelet. #FACstyle #FACcares #IlovemyFAC 27
Share your flexible,
fun & fashionable career!
Introducing new people to join you in the company is the best way to
build your business and your income and make a real career out of
being a Fifth Avenue Collection jewellery stylist.
Start sharing our dream business now! Tell people all the benefits of
being a jewellery stylist… 50% commission on every sale, monthly
bonus cheques, free travel, online earning through your free personal
website and Facebook groups and events.… endless ways to earn!
28Choices
$600 Showcase Investment
$215 Display Fixtures, Supplies
& Promotional Gifts
$1,100 E-Business Suite
$840 Retail Value of Jewellery
$2,155 Total Showcase Value
You Go Girl
$1,200 Showcase Investment
Fifth Avenue Collection has been creating beauty and
success around the world with our unique combination
$360 Display Fixtures, Supplies
of beautiful jewellery and a perfect business plan for 30
years! Share the opportunity at your styling sessions, & Promotional Gifts
public events and on social media. Offer others a chance $1,100 E-Business Suite
to live their dreams an exciting business of their own! $1,800 Retail Value of Jewellery
$3,260 Total Showcase Value
SOCIAL SELLING IS
TODAY’S BUZZ Girl Boss
$1,800 Showcase Investment
You and your new
stylists can use social $400 Display Fixtures, Supplies
media to share our & Promotional Gifts
gorgeous jewellery and $1,100 E-Business Suite
beautiful business with
$3,600 Retail Value of Jewellery
friends to earn extra
cash! Social selling fits $5,100 Total Showcase Value
our jewellery perfectly:
easy to show, easy to * Jewellery and supplies shown may vary.
ship and our customers
are thrilled to receive
the best. 29Are you a
Star
Stylist?
NEW MONTHLY F EATURE
To be a Star Stylist, receive a stunning gift AND
A Star Stylist knows be featured in the Glitter magazine, all you have
to do is:
the importance of
• 4 Home and/or office shows
having a balanced • 4 one-on-ones (planned or impromptu Cash &
business, and Carry bag sales)
• 2 lives in your Facebook VIP group
embraces the many • Host 1 monthly Sip, Shop & Sparkle
selling opportunities * To be considered for the Star Stylist you must have ALL the
above entered into My Customer Connection by midnight on
30
available to her! the last day of each month. Entries will be verified by monthly
purchase volume.Star
j u ly
2019
Stylists
In the month of July we had four qualified Star Stylists! These Stars
will receive a stunning gift from Jay Butler (aka World’s Best Boss)!
The goal of this program is to help you focus on the different ways
to sell your jewellery to ensure that your datebook is full, and
balanced!
Our July winners all saw an increase in their sales vs July of last
year! That means increased earnings for their family! Yes!! That’s
the goal! Way to go, ladies!
Susan Dupont Amy Masters Linda Lodewyks Cheryl Uttley
31Tremendous 20
Rita-anne & Ann Karen Deborah Suzette
Curtis Fuss Hickmann Moysey Hardy Khodair
$12,520.00 $11,362.00 AUD 9,418.28 $7,412.50 AUD 8,808.42
Brenda & Susan Cheryl Maureen Linda
Dale Dahl Dupont Uttley Wendelborg Lodewyks
$6,839.00 $6,397.00 $6,009.00 $5,724.50 $5,093.00
32The Tremendous 20 page is a regular feature in Glitter Magazine.
It features the top 20 Jewellery Stylists with the highest sales in
the company for the month of July.
july 2019 The figure for the typical Stylist in July 2019 was $1,451.40.
Maureen Sylvia Betty Denise Nicole
Sullivan Payne Brimble Hauser Reid
$4,942.00 $4,860.00 AUD 5,829.10 $4,787.00 AUD 5,173.84
Susan Cheryle Adrienne Shelley Linda
Wallace Donaldson Gigantelli Leonhardt Martino
$4,311.00 $4,065.00 $4,048.00 $3,979.00 $3,886.00
* All figures shown in order of Canadian dollar equivalents. 33“Looking Glass”
“Mystical Details”
“Eternal Luxe”
“Get Up and Go”
“Everyday in Every Way!”
“Point Taken”
“Fashion Media”
“Sheer Love” “In A Flutter”
34Celebrate the new season and our gorgeous new “Statement Style” Collection by hosting a Sip,
Shop & Sparkle (open house style)!
Host your event anytime between our suggested dates of September 9th and 15th and catch
up with your customers in the relaxing atmosphere of your home while helping them choose the
perfect designs from our stunning, on-trend new collection to freshen up their look. Who doesn’t
enjoy a glass of wine, great company and beautiful jewellery!
Event checklist:
• Invite 15-30 of your best customers to a Sip, Shop & Sparkle at your home/showroom
• Prepare simple nibbles; a veggie tray and cheese board, along with a glass of wine is perfect!
• Hold a lucky draw for all attending
• Enter your guest list and results into My Customer Connection
• Select some of your guests to talk to about starting an FAC business of their own to start earning
money right away!
There’s a Facebook event cover photo available under Downloads/Facebook Media and an e-vite in
My Customer Connection. For best results, follow-up your social media and email invitations with a
friendly phone call!
Remember, the dates are optional; feel free to host your event whenever works for you and your
business!
3536
Garden Party
Results!
The spontaneous Garden Party/Open House results
are in! How exciting! Good for everyone who
participated. It was new sales, unexpected money,
and surprise bookings. Not to mention the fun of
good old competition amongst your peers.
Here is the list of the winners. Watch for your prizes, ladies!
Most Attending Guests:
Shelley Leonhardt with 18 guests
Highest Sales:
Veronica Habib with $2,765.00 in sales
Most Bookings:
Amy Masters with 2 bookings
Most Pair of Earrings Sold:
Veronica Habib with 34 pairs
Everyone is a winner just for participating. It is
a good eye opener of what your Fifth Avenue
Collection business is capable of at any moment.
Thanks everyone for the fun!
Love,
Pam
37Top
july 2019
Vintage Stars!
Mandy Karen Shelley Robyn Heather
Birkenfield Moysey Leonhardt Haylock Lockyer
Michelle Andrychuk Zahia Araji Jeannine Barnett Sonia Bijan Noreen Brown
Vintage Vintage Vintage Vintage Vintage
Delia Sylvia Crystal Shelley Deborah
Borrega Payne Single Richardson Hardy
Madeleine Colantonio Narinda Coward Susan Dupont Joyce Farion Fifth Avenue
Vintage Vintage Vintage Vintage Collection
38Ann Pia Ann Marie Betty Lisa
Hickmann Moran Longo Brimble Utley
Rita-anne & Curtis Adrienne Gigantelli Karen Henkel Nadine King Linda Lodewyks
Fuss Vintage Vintage Vintage Vintage Vintage
Dawn Suzette Renee Kathy Maureen
Cini Khodair Courtney McAdam Sullivan
Marina & Peter Lina & Tony Macchia Linda Martino Amy Masters Dale Pinel
Lykopoulos Vintage Vintage Vintage Vintage Vintage
Evelyn & John Delecia April Michelle Jennifer
Chefalachis Manefeldt Kennedy Waugh Bentley
Mirella Pratico Debbie Smith Yvonne Stothers Cheryl Uttley Isabelle Zielinski
Vintage Vintage Vintage Vintage Vintage
39october
Open
House
Save the Date!
October 18th, 19th & 20th, 2019
* Pre-order your invitations on your Stylists’ Only website before September 10, 2019.
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