Serenity Memorial Parks - Business Plan - Liderkey
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SPHC (PTY) LTD - Serenity Projects Holdings Company is the Holding Company of all the Divisions of Serenity
Memorial Parks, Maintenance, Tombstones & Manufacturing as well as Sereni-Tea (Coffee shops).
Presented By William Grimes CEO of SPHC (Pty) Ltd
Business Plan
Serenity Memorial Parks
Company Name: SPHC Pty Ltd
Email: william@serenitymp.co.za
Web: http://serenitymp.co.za/
Cell: 082 925 8403
While reading or discussing this presentation please consider phoning Jacques
(+27 67 187 9506) or Corne (+27 67 188 0303) as they have the technical
information Times: 07h00 – 22h00
Index
• Pitch Cover / Introduction
• Problem
• Solution
• Products
• Market Validation
• Competition
• Competitive Advantages
• Marketing Plan
• Management Team
• Risk Reduction
• Financials
• Breakeven
• Investor Proposal
• Timeline
• Future
• Ask
• Use of funds 2
Take a chance! All life is a chance. The man who goes farthest is
generally the one who is willing to do and dare.
William Grimes/CEO
In all my years of looking for opportunities I have yet to find a single opportunity that have such
huge potential as this and its actually pretty safe. We all have to buy this product at some point.
The business model is already successful for other players. 5 Years from now don’t be the one who
said, “I wish I invested in a cemetery…”
www.presentatiostemplate.com 3
Problem
The Problem
Shortage of burial space in the Pietermaritzburg Municipal Area
Prices of private Cemeteries in the Area and South Africa
Distance from Pietermaritzburg
Safety and security in Cemeteries
Recycling of graves
Acceptance and recognition of all cultures and burial methods
Maintenance fees
4
Solution
Current Solution
Phase 1 of Serenity memorial Park - Ashburton
will provide minimum of 60 000 burial plots.
Competitive prices in range with private grave
in Municipal cemeteries.
A mere 8km from Pietermaritzburg.
24 Hour Security 365 days a year.
Cultural diversity frowns upon recycling of
graves we offer new graves and do not recycle
graves.
Variety of burial options; mausoleum, crypts,
ash graves, wall of remembrance and eco pod
burials.
Maintenance fees are included in the price and
will be held in trust.
5
Products
Cemetery
Graves
Child Graves
Ash Niches
Ash Graves
Wall of Remembrance
Burial Crypts
Mausoleum Crypts
Family Estates
6
Products
Normal Grave
Most popular method still used
Least costly option
R7500 for adult and R3000 for children
R1500 also payable as opening fee
We expect R200m from adult and child graves in 5 years
If anyone wants a tombstone one also need to pay gravestone
erection fee
7
Products
Mausoleum crypts
A mausoleum is an external free-standing building constructed as
a monument enclosing the interment space or burial chamber of
a deceased person or people. A mausoleum may be considered
a type of tomb, or the tomb may be considered to be within the
mausoleum
Phase 1 will have 576 mausoleum crypts available to the public.
Prices will be R20000 per crypt.
Sealed with granite plaque.
8
Products
Vaults
A burial vault (also known as a burial liner, grave vault, and
grave liner) is a container, formerly made of wood or brick but
more often today made of concrete, that encloses a coffin to
help prevent a grave from sinking. The lids will be closed
mechanically
Charged at R15 000
Tombstone may be erected on the lid at a fee
9
Products
Bio pods
Its an egg-shaped pod through which a buried corpse or ashes
can provide nutrients to a tree planted above it.
Your carbon footprint doesn't end in the grave.
While you rest in peace, the wood, the synthetic cushioning and
the metals generally used in traditional coffins -- as well as the
concrete around reinforced graves -- continue to litter the earth.
Once buried, they say, the biodegradable plastic shell breaks
down and the remains provide nutrients to a sapling planted
right above it.
It’s a new beginning and a living memorial.
10Products
Tombstone
manufacturing
Granite Plaques
Head & base
Full memorial tombstones
Image Engraving (Photo on tombstone)
11Products
Sereni-tea
coffeeshop
Catering for memorial services
Light meals & lunches
Open to the public
Canvas/memorabilia printing and design
Flower shop
12Market Validation
Total size of property
143 hectares
Space used in phase 1
30 hectares
Units available for sale
60 000
13Market Validation
Purchase price of property
R7,500,000 (10% dep)
Cost of rezoning
R150k – R250k
Predicted value of property zoned commercial
R60,000,000
14Market Validation
Current estimated burials in PMB
1 500 pm
Commitment we have from 11 of the 50 parlors
475 pm
Phase one capacity
60 000
15Market Validation
Cost of burial @ PMB cemetery
R6 240
Cost of burial @ SPHC cemetery
R7 500
Earning potential based on minimum prices
R450,000,000
16Market Validation
17Competition
Enokuthula
Mountain Rise
R6 240 R9 500
Nasrec
Serenity R20 000
R7 500
Lala Kahle
R11 500 Fourways
R40 000
18Our Advantages
Competitive Advantage • Serenity Memorial Park will provide
Serenity Memorial Park will provide excellent excellent service 24 hours a day.
service open 24 hours a day. • 24/7 Security 365 days a year
• Respect for all cultures, religions and
24/7 security 365 days of the year practices
• Eco friendly options for burial
Respect for all cultures and religious
• Ash graves/wall of remembrance
practices.
• No recycling of graves
Serene and beautiful
Competitors
•Spacing between graves is limited
•Upkeep on lawns & gardens is not done regularly
•Cemetery lay out are not done properly.
•Hours are set so no after hours ceremonies or practices are
permitted.
•No chapels or venues to perform the service.
•Highly priced and very high maintenance costs.
•Recycling of graves.
•No individual service and dedication.
19Marketing Plan
Plan #01 Plan #02
Social Media as well as local
Marketing Plan Use existing funeral directors
newspapers and radio stations
and relationships with them to
will be used for brand
With different inputs on the marketing advertise the pre-sale of
recognition and also
graves & tombstones.
plan from all the directors, we are sure implementing our website to
to capture the market by storm and facilitate sales.
advertise to towns and cities around
Pietermaritzburg and getting them to Plan #03 Plan #04
use our private cemetery. Most of the In House sales staff will provide Sales force will visit different
ground work has been done and cross selling to customers and new funeral parlors in
funeral parlors been contacted offer them different products Pietermaritzburg and Durban
regarding our cemetery which has and ranges they may not have to increase sales . The in house
thought of using. Sales force sales will keep the current
been very positive.
will drive sales for graves as customers serviced and
well as tombstones. assisted.
www.presentatiostemplate.com 20Management Team
WILLIAM GRIMES (CEO) WANDILE SIDAKI (CFO)
B Comm Financial management Qualified Accountant
7 Years accounting experience Finance & Management Degree
5 Years Accountant
Manager Financial Services
11 years Financial Corporate Industry 12 Years Sales Management Board of Directors
Staff management Currently Studying towards MBA
Experience: The SPHC (Pty) Ltd team is made up of strong and
Experience:
• Blue Financial Services • NBS/BOE/Nedbank determined team with management, financial,
• MyBucks • SHELL accounting and sales back ground just to mention a
• CreditGateway • SAB
few.
CORNE KLEYNHANS (Technical) JACQUES SURENDORFF (Operations)
Passion and dedication of the team will ensure success
Founder of SPHC (Pty) Ltd Founder of SPHC (Pty) Ltd
Project Management Business Owner 7 years with each phase and project we take part in.
Staff management Financial (Credit) Industry experience We have strategically placed the individuals where
16 Years Funeral Industry Sales and Marketing Experience they would be the most value to the company.
16 Years Tombstone Industry Staff Management experience
16 Years Business Owner Online marketing and web design
Experience: Experience:
• Imbali funeral service • Find me a Loan (Pty) Ltd
• Avbob • Agriculture
• Clytologix • Retail 21Technical Experience and know how
Corne Kleynhans one of the
founders of SPHC (Pty) Ltd has a Jacques Surendorff one of
wide variety of knowledge in the the other founders of SPHC (Pty)
funeral and tombstone and Ltd has knowledge of municipal
cemetery regulation industry just bylaws and environmental rules
to mention a few. and regulations regarding the
setup of a cemetery.
He has been supplying Avbob
since 2006 with tombstones (and He has also overseen all the Geo
erection thereof) in multiple technical and geo hydrological as
provinces and has all the well as environmental
knowledge and rules of how the procedures that have taken place
cemeteries are allowed to be laid to ensure the property is ready
out as well as the regulations of and allowed to be used for a
tombstones in private and public private cemetery.
cemeteries.
He is also in regular contact with
The same experience and his Environmentalist and other
company (with the Avbob parties to ensure that SPHC will
contract) will be merged into be compliant at all times.
SPHC –Tombstone Division
22RISK
REDUCTION
Test Completed Status Dropbox
Geo-Hydrological
2
Assessment
Geo-technical
3
Assessment
Flora Assessment 4
Heritage Impact
5
Assessment
Fauna Assessment 6
Wetland & Channel
7
Delineation
Rezoning of property as
8
commercial land
23Financials YEAR ONE 28 FEB 2020
Cemetery
R17,5m R9,9m
TOTAL REVENUE TOTAL EXPENSES
R13,4m
Coffeeshop
R700k
Tombstones
R3,3m
1 560 R7,5m
NUMBER GRAVES SOLD TOTAL NET PROFIT
24Financials YEAR TWO 28 FEB 2021
Cemetery
R76m R40,4m
TOTAL REVENUE TOTAL EXPENSES
R58,6m
Coffeeshop
R3m
Tombstones
R14,3m
5 378 R35,5m
NUMBER GRAVES SOLD TOTAL NET PROFIT
25Financials YEAR THREE 28 FEB 2022
Cemetery
R106m R56,9m
TOTAL REVENUE TOTAL EXPENSES
R81,7m
Coffeeshop
R4,2m
Tombstones
R20m
5 197 R49m
NUMBER GRAVES SOLD TOTAL NET PROFIT
26Financials YEAR FOUR 28 FEB 2023
Cemetery
R114m R61,4m
TOTAL REVENUE TOTAL EXPENSES
R88,2m
Coffeeshop
R4,5m
Tombstones
R21,6m
5 367 R53m
NUMBER GRAVES SOLD TOTAL NET PROFIT
27Financials YEAR FIVE 28 FEB 2024
Cemetery
R123m R66,3m
TOTAL REVENUE TOTAL EXPENSES
R95,3m
Coffeeshop
R4,9m
Tombstones
R23,3m
5 613 R57m
NUMBER GRAVES SOLD TOTAL NET PROFIT
28Breakeven
1400000
1200000
1000000
800000
600000
400000
200000
0
0 8 16 24 32 41 49 57 65 73 81 89 97 105 113 122 130 138 146 154 162
29Investment Invested % Share
Cash Return 5
% Return
benefit Yrs
FIRST R1m 2% R1m R5,1m 505%
Investment Proposal
We are willing to give the person who invest the first R1,000,000 more as he R1m 2% None R4,1m 405%
is taking the biggest risk. Once the rezoning is completed it will be piece of
cake to find investors. R5m 10% None R10,1m 405%
R10m 20% None R40,5m 405%
R15m 30% R1m R60,7m 411%
16 000 000,00 600%
14 000 000,00
500%
12 000 000,00 We need investor:
10 000 000,00
400% • Start R1m
8 000 000,00
6 000 000,00
300% 405% - 505% • Build trust
• Bring expertise
200%
4 000 000,00
100% RETURN(5 years) • Capital as and when
2 000 000,00
• Future development
- 0%
1 2 3 4 5 • Expansion
Invested % Return 30timeline
June 2018
Idea by co-founders
Research
Feasibility
Property search
Aug 2018
Geo-technical
Geo-hydrological
Environmental
Public participation
31timeline
Sep 2018
Funding from new investors
Site development plan
Oct 2018
Business plan ready
Search for investors
32Mar 2019
Deposit for land R750k
Rezoning commenceFuture plans
Research Other plans Expansion Quality
Where? Revenue plans on property Plans to expand to High standard of burials
other cities, provinces and other services we offer,
Who? More financial products. and countries in Africa everywhere.
34The ASK
Looking For
R1m
Pay deposit
R8m
Buy property
R15m
Buy property
Rezone Rezone Rezone
Pre-sales Pre-sales Pre-sales
Institutional funding Development
082 925 8403 william@serenitymp.co.za
35Use of Funds
Buy the property R8,5m
The 143 hectare land to be acquired, this will
enable us to have complete free reign over the
land to commence phase 1 as well start planning
phase 2 in more seriousness.
Interior road
infrastructure R3m
We already got quotations for the tarring of all
the roads within the property borders. This
exclude the road leading to the property.
Tombstone factory R1,5m
Finish chapels, coffee TLB R600k
This we can start earning revenue from directly as shop and roofing R1,4m Required for digging the graves, so will have to do
it’s a running business that’s moving to the first of all of the above.
We will not be making our bulk of income from
premises. We need to start this soonest.
this, so this can wait. It does however complete
the look and feel we want.
36Thank you Web: http://serenitymp.co.za/ Email: william@serenitymp.co.za
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