SPONSORSHIP PROSPECTUS - 'DISCOVERY WITH SOCIAL IMPACT' The Academy of Marketing Science (AMS)
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
‘DISCOVERY WITH SOCIAL IMPACT’
The Academy of Marketing Science (AMS)
World Marketing Congress (WMC) 2020
Brisbane, Australia
SPONSORSHIP
PROSPECTUS
1|P age 14 – 17 July 2020
AMS WMC 2020 Sponsorship Prospectus
WELCOME
On behalf of the organising committee, we welcome you to join the
Academy of Marketing Science (AMS) World Marketing Congress 2020
Brisbane, Australia. This international congress is annually held in major
cities in the world. Last congress (2019) was held in Edinburgh, UK. The
2020 Congress will be hosted by the UQ Business School at the
University of Queensland (UQ), Australia
In addition to those from the Australasian region, a large number of
marketing scholars from all over the world will attend the Congress. The
Congress, therefore, provides a wide array of opportunities for sponsors
to directly engage with the large number of delegates who will be
attending the congress.
ABOUT AMS WMC
The World Marketing Congress (WMC) is an international congress annually
sponsored by the Academy of Marketing Science Foundation, USA, which is
an international, scholarly, professional organisation. Its mission is to
promote high standards and excellence in the creation and dissemination of
marketing knowledge and the furtherance of marketing practice through a
role of leadership within the discipline of marketing around the world. The
Academy is committed to the highest of ethical standards in the pursuit of this
mission.
As in previous years, the AMS WMC 2020 provides a network for educators
and practitioners interested in marketing theory and research. Specifically, it
enables the Fellows of the Academy to:
(a) present research result
(b) learn by listening to other presentations and through interaction with other
Fellows and Congress participants
2|P age AMS WMC 2020 Sponsorship Prospectus
The Academy of Marketing Science
World Marketing Congress 2020
(c) avail themselves of placement services
(d) conduct discussions with book publishers, editors and higher education
service providers, and
(e) exchange other relevant information.
The host, The University of Queensland Business School, is independently
ranked as one of the top business schools in Australia and among the
leading institutions worldwide. It aims to create an environment where the
disciplines of research give students the skills to find the knowledge they
need, where good ideas are tested and polished to become great ideas,
where rigorous analysis is celebrated and collaboration is valued. Based at
the UQ St Lucia campus, it brings together over 200 subject experts with over
12,000 students and offers a wide range of degree programs and Executive
Education.
CONGRESS THEME
‘DISCOVERY WITH SOCIAL IMPACT’
As Drucker said, the only two value-added functions in business are
marketing and innovation. Today marketers are challenged to add value in an
environment characterized as filled with problems arising from climate
change, global natural resource management, fractionized political and
economic viewpoints, and changes in the social landscape, both within and
across national borders. These “sands” continue to shift from the past into
our current world and marketing innovations more and more are leveraged by
the rising influence of artificial intelligence, virtual reality, mechanamorphics,
a proliferation of data, changing economic power concentration, and a myriad
of other factors. Notably, Queensland, the host state of the 2020 Academy of
Marketing Science World Marketing Congress and home to the Great Barrier
Reef and oldest and most bio-diverse rainforest in the world, is no stranger to
environmental threats.
In the complex context of today’s world, as in the past, marketers continue to
seek to discover new ways of creating value-adding exchanges. Tools such
3|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
as marketing analytics point toward innovative ways to replace or assist
marketing decision-making. However, marketing efforts should continue to be
guided by such values as equity, transparency, authenticity, and empathy. At
a collective and organisational level, marketers should strive to continue to
offer value in a socially responsible way to society and the consumers within.
Accordingly, the AMS WMC 2020 provides a platform and collegial
atmosphere for marketing scholars as they continue to consider their work
through the lens of ‘responsible’ or ‘enlightened marketing’, which takes into
consideration the disciplines potential societal and environmental effects and
contributions in theory and practice. This will include the presentation of
possible new theory discoveries and findings that could lead to more efficient
and impactful responses by marketers to the current multi-faceted global
challenge array. Gatherings such as this help to assure that the future of
marketing and the communities it so closely impacts will be bright and
continue as a true value-added function to business.
SPONSORSHIP OPPORTUNITIES
Sponsorship is a promising avenue for both academic institutions and
businesses, including higher education service providers, to actively and
effectively engage with the delegates of the congress. It provides the
opportunity to elevate the profile of your organisation, expand your networks
and show your presence as a corporate leader in a chosen social event of
the congress; or sponsor a preferred research track and effectively target
your marketing message; and laying the foundation for both short-term and
long-term outcomes.
As sponsors of WMC 2020, you have access to the following benefits:
• Unique branding opportunities before, during and after the congress
• Direct contact with approximately 250 delegates comprising marketing
researchers, academics and practitioners from Australia, New Zealand
and around the world (including Europe, Asia and the United States and
many emerging economies such as China and India).
• Opportunities for brand positioning through designated research track
and social event sponsorship.
4|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
We have developed a comprehensive communications plan covering both
conventional and social media to promote the Congress and maximise
sponsor exposure. We are offering social function and activity-based
packages to match your corporate sponsorship objectives.
The following packages we are offering are by no means limited and we
welcome the opportunity to discuss the options or design a tailor-made
sponsorship package suited to your requirements.
All sponsorship inquiries to:
Debra Krause
AMC WMC Secretariat, Anagram Events Australia
amswmc@anagramevents.com.au
+61 7 3389 3525 (Brisbane, Australia – AEST, GMT+10)
5|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
SPONSORSHIP PACKAGES AT A GLANCE
BENEFITS Diamond Gold Silver Bronze Trade
AUD15,000 AUD10,000 AUD7,000 AUD4,000 AUD4,000
Exclusive naming rights to one of
the Congress social functions ✓
Naming rights to one catering break
(morning tea, lunch, afternoon tea) ✓
Exclusive naming rights to one
research track (all sessions within a ✓ ✓ ✓ ✓
particular track) *
Special Vendor demonstration /
session (up to 90 minutes) ✓
Vendor sessions publicised in
Congress program (online and print) ✓
Complimentary Congress ✓ ✓ ✓ ✓
registration. 4 3 2 1
Public acknowledgement of
sponsorship during Congress ✓ ✓ ✓ ✓ ✓
Acknowledgement on Congress
website, (including logo linked to ✓ ✓ ✓ ✓ ✓
your organisation’s website)
Your organisation’s logo will be
publicised in pre-Congress program
announcements and in the official ✓ ✓ ✓ ✓ ✓
printed and online Congress
programs
Pre-Congress email to pre-
registered delegates via the AMS ✓ ✓
office
Exhibition table for the duration of ✓ ✓ ✓ ✓
the Congress 2 tables 1 table 1 table 1 table
Sponsorship of one catering break
(provision for promotional material ✓
to be displayed)
Half page advertisement in the AMS
Congress proceedings ✓
(sponsor to provide copy)
Promotional materials to be
included in the delegate welcome ✓ ✓ ✓ ✓ ✓
pack. 2 items 2 items 2 items 1 item 1 item
Morning / afternoon tea and lunch
provided on all days for registered ✓ ✓ ✓ ✓ ✓
attendee/s.
* List of research tracks found in Appendix 1 on page 16
6|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Diamond Package - AUD$15,000 (ex GST)
Benefits included with the Diamond-level sponsorship:
• Sole rights to one session (no longer than 90 minutes) where the sponsor
/ vendor can present an instructional program detailing how faculty will
benefit from their product (software/publication/resources/etc.). The
timing of this session, in the Congress schedule will be determined by
Congress the organisers. The session will take place during the normal
run of sessions. Attendance (number of attendees) cannot be
guaranteed.
Standard session AV equipment will be provided by Congress venue
(standard AV includes a microphone, projector, screen and computer).
Any additional AV or networking resources are the responsibility of the
vendor.
No two Diamond vendors will present at the same time.
Congress programs typically run from Wednesday at 8:30 until Friday at
5:00 PM. Sessions are possible within this timeframe.
• The vendor sessions will be publicised in pre-congress program
announcements and in the official printed and online Congress programs.
• Four complimentary registrations to the Congress, including the welcome
reception, recognition lunch and gala dinner.
• Public acknowledgement of sponsorship at the Congress.
• Prominent presence on the Congress website, including your logo linked
to your organisation’s website.
• One pre-Congress email to pre-registered delegates via the AMS office.
• Your organisations logo will be publicised in pre-Congress program
announcements and in the official printed and online Congress programs.
• Up to two exhibit tables during the Congress program.
• Sponsorship for one catering break (acknowledgement will be made in
Congress program and provision for promotional material to be given out
/ displayed).
• Half page advertisement in the AMS Congress (sponsor to provide copy).
• Two pieces of promotional material / give-a-ways to be included in the
delegate welcome packs.
7|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Gold Package - AUD$10,000 (ex GST)
Benefits included with the Gold-level sponsorship:
• Sole naming rights to one of the major Congress Social Functions - Gala
Dinner, Recognition Luncheon, Welcome Reception, Networking
evening). Please note there are only four packages available at this level.
• Sole naming rights to one of Congress research tracks (e.g. consumer
behaviour track or business to business marketing track). This will apply
to every session that is held within the sponsored track (see Appendix 1
for list of tracks).
• Your organisation name will precede the event name in all program
material (i.e in pre-Congress program announcements and in the official
printed and online Congress programs).
• The opportunity to prominently place up to 2 banners in the room during
the sponsored social event.
• Three complimentary registrations to the Congress, including the
welcome reception, recognition lunch and gala dinner.
• Public acknowledgement of sponsorship at the Congress, and your
sponsored social event.
• Your organisation’s logo on the Congress website, including a link to your
organisation’s website.
• One pre-Congress email provided by the sponsor, to pre-registered
delegates via the AMS office.
• Your organisations logo will be publicised in pre-Congress program
announcements and in the official printed and online Congress programs.
• One exhibit table for the duration of the Congress program, if required
• Two pieces of promotional material / give-a-ways to be included in the
delegate welcome packs.
8|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Silver Package - AUD$7,000 (ex GST)
Benefits included with the Silver level sponsorship:
• Sole naming rights to one of the Congress catering breaks (Morning tea,
lunch, afternoon tea). Note: there are only five packages available at this
level.
• Banner placed in a prominent position during the catering break.
• Sole naming rights to one of Congress research tracks (e.g. Consumer
Behaviour Track or Business to Business Marketing Track). This will
apply to every session that is held within the sponsored track (see
Appendix 1 for list of tracks).
• Your organisation name will precede the event name in all program
material (i.e in pre-Congress program announcements and in the official
printed and online Congress programs).
• Two complimentary registrations to the Congress, including the welcome
reception, recognition lunch and gala dinner.
• Public acknowledgement of sponsorship at the Congress.
• Your organisation’s logo on the Congress website, including a link to your
organisation’s website.
• Your organisation’s logo will be publicised in pre-Congress program
announcements and in the official printed and online Congress programs.
• One exhibit table for the duration of the congress (if required).
• Two pieces of promotional material / give-a-ways to be included in the
delegates welcome packs.
9|P age AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Bronze Package - AUD$4,000 (ex GST)
Benefits included with the Bronze level sponsorship:
• Sole naming rights to one of the Congress research tracks (e.g.
Consumer behaviour track or business to business marketing track). This
will apply to every session that is held within the sponsored track (see
Appendix 1 for list of research tracks).
• Your organisation name will precede the event name in all program
material (i.e in pre-Congress program announcements and in the official
printed and online Congress programs).
• One complimentary registration to the Congress, including the welcome
reception, recognition lunch and Congress dinner
• Public acknowledgement of sponsorship at the Congress
• Your organisations logo placed on the Congress website, including a link
to your organisation’s website
• Your organisation’s logo will be publicised in pre-Congress program
announcements and in the official printed and online Congress programs.
• One piece of promotional material / samples to be included in the
delegate welcome packs.
10 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Trade Package - AUD$4,000 (ex GST)
Benefits included with the Trade sponsorship:
• Sole naming rights to one of the Congress research tracks (e.g.
Consumer Behaviour Track or Business to Business Marketing Track).
This will apply to every session that is held within the sponsored track
(see Appendix 1 for list of research tracks).
• Your organisation name will precede the event name in all program
material (i.e. in pre-Congress program announcements and in the official
printed and online Congress programs).
• Public acknowledgement of sponsorship at the Congress
• Your organisation’s logo on the Congress website, including a link to your
organisation’s website.
• Your organisation’s logo will be publicised in pre-Congress program
announcements and in the official printed and online Congress programs.
• One exhibit table for duration of Congress
• One piece of promotional material / give-a-way to be included in the
delegate welcome packs.
• Morning / afternoon tea and lunch provided on all days for two people
(does not include entrance into Congress sessions or social functions).
11 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Other promotional opportunities
DELEGATE BAG INSERT - AUD$500 (ex GST)
• One piece of promotional material / samples to be included in the
delegates welcome packs.
FULL PAGE AD - AUD$750 (ex GST)
• Full page ad in the printed AMS Congress proceedings (sponsor to
provide copy). All delegates will have this to take home.
HALF PAGE AD – AUD$500 (ex GST)
• Half page ad in the printed AMS Congress proceedings (sponsor to
provide copy). All delegates will have this to take home.
12 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Terms and Conditions of Sponsorship
CONFIRMATION
To confirm, please complete Sponsorship/Exhibition Booking Form and return to
amswmc@anagramevents.com.au
PAYMENT
We will issue invoices once your sponsorship has been confirmed. Unless other
arrangements have been made, payment must be received within 28 days of
receiving the invoice, or within 7 days for invoices issued after 14 June 2020.
Sponsorship benefits will not commence until payment has been received.
• All prices quoted are in Australian Dollars and are exclusive of GST. 10%
GST will be added.
• Credit card payments will incur a surcharge of 1.75% for Australian
issued cards, and 2.7% for international cards.
• Sponsors will be invoiced in Australian dollars
• Any bank and international transfer fees are to be paid for by the sponsor
OTHER
• Sponsors are responsible for supplying and shipment (before and after
event) of pull-up banners and promotional materials
• No sponsor or exhibitor shall assign, sublet or apportion the whole or any
part of their booking, except upon prior written consent from the
Conference Committee.
• The conference organisers may, at their discretion, alter or upgrade
some components of a sponsorship package
• In sponsorship categories where limited opportunities available,
sponsorships will be allocated in the order in which the applications are
received. If payment of the tax invoice is not made by the due date, and
other arrangements have not been made, the organisers reserve the right
to offer the sponsorship package to the next organisation on the wait list.
13 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Sponsorship/Exhibition Booking Form
Please return this form to Anagram Events via email to amswmc@anagramevents.com.au
ORGANISATION DETAILS
Organisation name:
Contact person:
Position:
Address:
Telephone: Mobile:
Email:
PLEASE TICK YOUR SELECTION (all prices in AUD and exclude GST)
Diamond Sponsor $15,000
Gold Sponsor
Indicate Social Event sponsorship preferences, numbering 1-4, with 1 being your first
preference:
$10,000
Welcome Reception Recognition Lunch
Networking Event Gala Dinner
Silver Sponsor
Please indicate the research track you would like naming rights to:
$7,000
Bronze Sponsor
Please indicate the research track you would like naming rights to:
$4,000
Trade Exhibitor
Please indicate the research track you would like naming rights to:
$4,000
Delegate Bag Insert $500
Half Page Advertisement $500
Full Page Ad Advertisement $750
14 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
Payment Method
Bank Transfer Credit Card
Bank transfer details will be on the invoice, issued by Anagram Events Australia.
(
Credit Card payments will incur a surcharge of 1.75% for Australian cards, and 2.9% for others
Please email your logo to amswmc@anagramevents.com.au
For further information, please contact Anagram Events on +61 7 3389 3525.
I have read and agree to the terms and conditions on page 13
Signature: Date:
15 | P a g e AMS WMC 2020 Sponsorship ProspectusThe Academy of Marketing Science
World Marketing Congress 2020
APPENDIX ONE
List of research tracks
• Marketing communications and IMC
• Brand management
• Digital branding / marketing
• Consumer behaviour
• Consumer culture
• Cross-cultural / multi-cultural marketing
• Fashion and luxury marketing
• Wine and tourism marketing
• Sports marketing
• Retail (on-line / off-line)
• Business-to-Business Marketing
• Food Marketing and Consumption
• Marketing Education
• Service marketing and customer experience
• Technology infused services (AI, robotics, VR, AR, Apps)
• Social marketing and prosocial behaviour change
• Non-profit marketing, Macromarketing and Bottom of the Pyramid (BOP)
markets.
• Research methods, big data and analytics
• Strategic marketing
• Relationship marketing
• Entrepreneurship, new product development, innovation
• Personal selling and sales management
16 | P a g e AMS WMC 2020 Sponsorship ProspectusAMS WMC 2020 Sponsorship Prospectus
You can also read
