STATE OF THE CENTER CITY - Charlotte Center City Partners
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STATE CENTER CITY
2020
OF THE
CHARLOTTE
PRESENTING SPONSOR
85
J.T.
Williams
Lincoln Druid Hills
University
Heights North
Park
Oakview
Terrace
Washington
Heights
Sugar Creek
Lakewood Oaklawn
Park Double Druid Hills
Oaks South
McCorey
85
Heights Tryon Hills
Enderly Biddleville Greenville North
Smallwood
Park Charlotte
Lockwood
Seversville
Villa
Optimist Heights
Ashley Park Park Plaza
Wesley Heights
FOURTH
WARD Hills
1 MILE
2 MILES
THIRD
3 MILES WARD
Belmont
Bryant Park UPTOWN FIRST
WARD Plaza-Midwood
Westover
West Boulevard Hills SECOND
WARD
Wilmore 74
MIDTOWN Commonwealth
Revolution Brookhill Elizabeth
Park
SOUTH
END Chantilly
Cherry
Dilworth
Coliseum
Southside Drive
Park
Center City Partners’ 74
Jurisdiction includes
• Uptown (Charlotte’s Central
Business District - CBD) Eastover
• South End Sedgefield
• Midtown Park Road/ Myers
Freedom Park Park
Light Rail
Streetcar
Streetcar Construction
D
LEADING THE WAY TOWARD
A NEW DECADE
The start of a new decade offers a unique opportunity to take stock of our goals Those accomplishments took place against the backdrop of an evolving Center
and aspirations. And, as we begin the 2020s, it is clear that Charlotte has closing City that serves as a magnet for top talent and innovative companies. South
speed on its competitors. Nowhere is this more evident than in Center City, Tryon’s energy is extending into South End, which has matured as an office
which is concluding its most prolific period of growth. market and a center of gravity for companies like Lowe’s, LendingTree and EY.
Now, as we enter a new decade, it is time for us to prepare for Charlotte’s next
In just the past year, our Center City distinguished itself by making big moves in phase of growth.
business, higher education and sports that will profoundly alter the urban core.
With the creation of the ALL IN: Center City 2040 Vision Plan, we will have
The year began by winning Honeywell’s global headquarters to Uptown, kicking the opportunity to make big moves on transit, to increase our commitment
off a tremendous wave of job growth. The merger of BB&T and SunTrust, to affordability and inclusivity, grow jobs and investment, and build upon a
which brought Truist’s headquarters to North Tryon, reinforced our leadership growing retail scene.
position as a national financial services hub. Atrium Health and Wake Forest
University announced plans to create a medical school in Charlotte, which has Charlotte has a decades-long legacy of big thinking. But we are in competition
the potential to transform the region’s health care and technology sectors. And every day with great cities across the United States and around the world. As
we secured a Major League Soccer franchise that will build upon today’s energy our predecessors have, we must boldly accelerate into this new decade, building
and vibrancy. toward our shared vision for an even more thriving and beloved Center City.
Pat Rodgers Michael J. Smith
Chair, Board of Directors President & CEO
2019 CHARLOTTE CENTER CIT Y
HIGHLIGHTS
The most prolific decade In 2019, 1.6 million SF of office space was 5.7 million SF of office space Charlotte has the second largest The share of workers
of development across leased in the CBD, the fourth most active in South End will exist upon population of computer related degree using alternate modes of
all real estate categories CBD in the U.S. for leasing. This was the result completion of all planned and holders on the East Coast, second only to transportation such as bus
has just been completed of new job announcements and expansions under construction projects. This New York City. and light rail has doubled
in Center City which throughout 2019. is more than double the amount since 2010, along with the
is consistently among that existed in 2009. Fifteen universities yielded over 13,000 emerging modes of scooters
the top 5 for office local graduates in 2019. Joining them are and ride share programs.
construction among talented individuals taking advantage
U.S. CBDs. of nontraditional programs such as UNC
Charlotte’s Coding Boot Camp.
DEVELOPMENT WORK WORK WORK ON THE GO
Page 4 Page 6 Page 9 Page 11 Page 12
2
Charlotte’s average rent Visitors, residents and workers 4 out of 10 MSA residents visit Uptown at Center City is a popular destination More growth is on the horizon
is 22% lower than peer enjoy over 340 food and beverage least once a year to enjoy a special event or for work and leisure travelers. With for Center City. To ensure a
cities. Center City’s rent establishments in Center City, arts and cultural amenity. 5,700+ modern hotel rooms and sustainable future as a vibrant
is 28% lower than peer which has grown 13% from 5 years 2,000+ more in the pipeline, Center downtown, plans are underway
CBD averages, making ago. Uptown is a mecca for sports fans. City can play host to major events, to expand transit, increase
Charlotte one of the most 125+ regular season games of NBA, NFL, such as the 2019 NBA All-Star Game. connectivity and develop talent.
affordable fast growing and MiLB take place in Uptown every year.
cities in America.
LIVE EXPERIENCE EXPERIENCE STAY ON THE HORIZON
Page 16 Page 22 Page 24 Page 32 Page 34
3
DEVELOPMENT
A record decade of development
The past 10 years has been Hotel development has also
the most prolific decade of boomed. In 2012, when the
development ever for Center city hosted the Democratic
City. Acres of parking lots National Convention, 4,400
and underutilized space have rooms were available; when
been replaced by offices and the Republican National
housing to accommodate Convention kicks off in 2020,
highly productive companies over 6,200 rooms will be
and their workforce. available in the CBD. Retail
Charlotte has remained has also grown, particularly
near the top of the busiest in South End, where high
CBDs for office construction quality development and
quarter after quarter. The rapid residential growth has
amount of housing built has attracted multiple national
enabled the population to retailers including Sephora
double in the past decade. and West Elm.
CENTER CITY FAST FACTS
$4B+
of new development
47%
of housing has been
17%
of office has been
planned built in the past decade built in the past decade
PRESENTED BY
mvalaw.com
4 D E V E LO PM E N T
Center City has traditionally had
low housing and office vacancy
rates which have constrained
growth. The new development
of the past decade is allowing
new companies to locate here
and existing ones to expand.
An increase in housing means
the workforce can grow and
enjoy a diverse housing market.
More hotel rooms mean an
increase in visitors.
DEVELOPMENT BY DECADE
OFFICE SPACE FOR
41,300
OFFICE WORKERS
RETAIL SPACE FOR
81
NEW SHOPS & RESTAUR ANTS
HOTEL SPACE FOR
1,000,000+
OVERNIGHT VISITORS
RESIDENTIAL SPACE FOR
19,500
NEW RESIDENTS
SOURCE: CHARLOTTE CENTER CITY PARTNERS *INCLUDES UNDER CONSTRUCTION
D E V E LO P M E NT > C E NT E R C I T Y 5
WORK
FAST FACTS
5,000+ new jobs for a thriving business center 1.6M
square feet of office absorbed
5,000+ 31%
new jobs announced growth in residents with a
in the first three quarters of 2019 in 2019 bachelor’s degree or higher living
in Charlotte from 2010 to 2017
2019 was marked by manufacturing, fintech and
major announcements by banking. Charlotte remains
corporations establishing an important international
offices in Uptown and financial center as the second-
South End. New office largest banking hub in the
product designed for today’s United States based on assets.
workforce, explosive growth Existing businesses have
in regional talent, accessibility also seen a strong period of
and an unmistakable energy expansion within Center City,
attracted new businesses from driving much of the leasing
a variety of sectors including at new and renovated
retail technology, diversified office projects.
P R E SE NT E D BY
cbi-nc.com
6 WO R K
The urban environment is where
energy is naturally unleashed through
the collision of diverse people and
experiences. It is critical to attracting
a great workforce. When business
leverages good design and an agile,
interactive workplace inside this urban
environment, it results in an experience
that people want to be a part of.”
David Longo, Founder and Chief Executive Officer,
CBI | Workplace Solutions
RECENT CENTER CITY RELOCATION & EXPANSION ANNOUNCEMENTS
NAME LOCATION JOBS ANNOUNCED INDUSTRY
Ally Bank Stonewall Street Uptown 1,700 Banking
AvidXchange Expansion AvidXchange Music Factory 1,200 Fintech
Better.com WeWork RailYard 1,000 Mortgage
Dimensional Fund Advisors Dimensional Place South End 316 Financial Services
Honeywell Legacy Union Uptown 750 Technology Management
Krispy Kreme Hawkins Street South End 120 Food Service Management
LendingTree Spectrum South End 436 Mortgage
Lowe's Design Center South End 2,000 Retail/Management/Tech
Mitsubishi WeWork | 615 S College Street 300 Financial Services
Truist Hearst Tower 2,000 Banking
SOURCE: CHARLOTTE CENTER CITY PARTNERS WO R K > J O B G ROW T H 7
BUILDING APPRECIATIONS - SALES PRICE PER SQUARE FOOT
32%
Gateway Center
41%
Johnston Building
119%
400 South Tryon
2016 - 2019 2015 - 2019 2014 - 2018
PEER CBD OFFICE ABSORPTION VS RENTS (YEAR TO DATE OCTOBER 2019)
Uptown
Uptown’s office market draws
1.6M+
square feet of office
strong demand from tenants absorbed in 2019
across a variety of industries.
Despite consistent quarters of rent
growth, Uptown remains a value
compared to CBDs in competitive
27%
of Charlotte’s tech jobs
markets with average rents almost are in Uptown
1/3 lower. Employment has grown
34%
by 57% over the past 10 years.
This demand is spurring new
development and creating profits growth in financial,
professional services and
for property owners; recent building
management-related jobs
trades have set price records. in 5 years
PEER CITIES INCLUDE: ATLANTA, AUSTIN, BOSTON, CHICAGO, DALLAS, DENVER, HOUSTON, NASHVILLE, RALEIGH, SAN FRANCISCO, SEATTLE, WASHINGTON DC
8 WO R K > UPTOWN SOURCE: JLLSOUTH END OFFICE SPACE
South End
South End has emerged as a top pick In 2019, over 3,500 new jobs were
for new office leases. EY, Lowe’s, announced for South End. These
LendingTree and Dimensional Fund new businesses will join almost 400
Advisors have joined a host of professional firms that currently call
businesses that value the innovative South End home.
energy found in South End.
SOURCE: CHARLOTTE CENTER CITY PARTNERS
At Dimensional, we
believe our employees
are our most important
asset, and our South
End location has been
a phenomenal place
in helping us find and
attract exceptional
talent to best serve
our clients.”
Aaron Marcus, Head of Global Human Resources,
Dimensional Fund Advisors
WO R K > S O U T H E ND 9Small Business
& Entrepreneurship
Small business and start up activity is a key part of Center City’s business
community. Two of North Carolina’s most well known start ups, Tresata and
AvidXchange, have grown into unicorns, valued at over $1 billion, within the
footprint of Center City. A mix of local coworking spaces, groups like Carolina
Fintech Hub and a collaborative and supportive business environment are
helping fuel innovative new companies. Center City’s coworking spaces allow
for start up activity as well as flexible space for larger companies.
2/3 1/3 500,000+
OF BUSINESSES HAVE FEWER OF SMALL BUSINESSES ARE SQUARE FEET OF
THAN 10 EMPLOYEES IN PROFESSIONAL SERVICES COWORKING & FLEXIBLE
OFFICE SPACE, IDEAL FOR
LAUNCHING BUSINESSES
There is no other place like Deal Days where
someone can pitch their company to a group
of C-suite executives that have the ability to
bend the business development cycle from 6-12
months to 60 minutes. These C-suite executives,
who usually are competitors, come together
to collaborate to help Charlotte’s entrepreneur
ecosystem be cutting edge.”
Tariq Bokhari, Executive Director, Carolina Fintech Hub
10 WO R K > S M ALL BUS I N E SS & ENTREP RENEURSHIPTalent
Talent growth has been tremendous Education has played a major role in
in the Charlotte metro area. More building the workforce as 15 higher
employment opportunities have driven learning institutes confer degrees
new talent to the region, and the growth within the region. Additionally,
in talent has driven new business to Charlotte attracts graduates from
the region. major universities throughout the
Southeast. Options including UNC
Of new residents in the region, Charlotte Coding Boot Camp, Tech
52% relocated for an employment Talent South and Central Piedmont
opportunity. Center City’s amenities Community College allow for workers
offer a dynamic workday experience to access new skills and training within
which allows for people to get out a short time frame. Center City is also
and draw inspiration from the urban home to multiple MBA programs.
landscape and density of ideas.
TECH TALENT BY CITY Why do workers like Center City?
32% ACCESS TO NETWORKING & PROFESSIONAL DEVELOPMENT OPPORTUNITIES
29% DIVERSITY OF JOB OPPORTUNITIES
24% PROFESSIONAL GROWTH
15% CREATIVE INSPIRATION
TOP 3 ENVIRONMENTAL ASPECTS OF WORKING IN CENTER CITY
SOURCE: US CENSUS
43% 39% 33%
VARIETY OF RESTAURANTS WALKABILITY ENERGETIC URBAN
& COFFEE SHOPS ENVIRONMENT
SOURCES: CHARLOTTE CENTER CITY PARTNERS 2019 PERCEPTION SURVEY WO R K > TA L E NT 11FAST FACTS PRESENTED BY
30%
of workers commute via
178
nonstop destinations
48,000+
commuter parking spaces in Uptown,
public transit for either all from Charlotte Douglas coupled with 6,400+ Park & Ride tandh.com
or part of their trip International Airport spaces along the Blue Line
ON THE GO
Center City lies at the Scooter and bike share
convergence of the region’s options make it easy to
road and transit network, travel around South End
making it simple for workers and Uptown, especially with
to access. Charlotte Douglas new bike lanes and the Rail
International Airport is Trail. Construction will begin
located less than 15 minutes in 2021 on a new pedestrian
from Uptown and offers bridge over I-277 making the
1,400 daily arrivals and connection between the two
departures. districts seamless for those
on foot or bike. In 2020,
B-Cycle will add e-bikes to
its fleet of bicycles.
12 O N THE GOBy Air
Charlotte Douglas International
Airport (CLT) is the second largest
hub for American Airlines, the world’s
largest airline. This provides for
outstanding connectivity with
178 nonstop destinations offered.
CLT is easily accessible from Center
City via a 15 minute drive. The airport
is also served by an express bus that
leaves from Uptown every 20 minutes
throughout the day.
FLIGHT TIMES
UN DE R 1 H OUR
UN DE R 2 H OUR S
UN DE R 3 H OUR S
3 H OUR S OR M OR E
37
International Flights
8
Direct Flights to Europe
O N T H E G O > BY A I R 13TRANSPORTATION OPTIONS FOR COMMUTERS
6,400 8 18 48,000
FREE PARK & RIDE SPACES LIGHT R AIL EXPRESS BUS ROUTES PROFESSIONALLY
ALONG THE BLUE LINE LIGHT STOPS SERVE & 26 LOCAL MANAGED
R AIL PLUS 37 ADDITIONAL CENTER CIT Y ROUTES SERVE PARKING SPACES
PARK & RIDE LOTS SERVED UP TOWN IN UP TOWN
BY EXPRESS BUSES
Growth in Commuters by Mode Since 2010
193% LOCAL OR EXPRESS BUS
193% LIGHT RAIL
80% LIVE / WORK / WALK
Public Transit & Parking
Center City offers workers many options for commuting. The network of bus and transit
service, including free Park & Ride lots, allows commuters flexibility in how they get
to work. One-third of all commuters use transit or walk as a part of their daily commute.
14 O N THE GO > PUBLI C T R ANSIT& PARKINGGetting Around
One of the most loved aspects of Center City is the ability to park the car or step off transit and have a safe
and enjoyable pedestrian experience with shaded sidewalks and an interesting streetscape. For cyclists, the
first phase of the 5th and 6th Street Protected Bike Lane (cycle track) opened in 2019 providing a link from
the Irwin Creek Greenway to the west and the Little Sugar Creek Greenway to the east. The cycle track is
expected to be complete by 2021, with more to come.
CONNECTED & EASY TO GET AROUND
1.9M+ 25,000+ 2,000+
SCOOTER TRIPS SINCE PEDESTRIANS A DAY USERS A DAY ON
PROGR AM L AUNCH IN 2018 AT TR ADE & TRYON R AIL TR AIL
94 80% 240+
UP TOWN WALK SCORE CITED WALK ABILIT Y SHOPS &
“WALKER’S PAR ADISE” AS VERY IMPORTANT RESTAUR ANTS WITHIN
IN THEIR DECISION TO A 15 MINUTE WALK OF
MOVE TO SOUTH END TR ADE & TRYON
O N T H E G O > G E T T I NG A RO U ND 15LIVE
Homebuilding kicked off to living a vibrant urban
the development boom lifestyle. Home ownership
of the past decade and opportunities are available
has not slowed down. with a steady supply of
New homes have filled resale homes in Uptown and
every corner of Center City multiple new townhouse
FAST FACTS
providing opportunities
for people to enjoy a walkable
projects in South End.
Additionally, within three 93%
growth in housing units
135%
growth in housing units
30%
of Center City residents have
urban place. The apartment miles of Uptown, a wide
since 2010 in Uptown since 2010 in South End moved in over the past year
market has consistent low variety of housing options is
vacancy rates and steadily available offering a simple
increasing rents indicative transit, bike or car commute.
of the value assigned
PRESENTED BY
circauptown.com
16 LIVEOne of Charlotte’s greatest assets is its
diverse housing market within an easy
commute of Center City. For residents
seeking an urban environment, Uptown
and South End have over 18,000 market
rate homes to choose from including
luxury high rise, midrise flats, town
homes and historic single family homes.
Additionally, work force and senior
housing is also located in the area.
Uptown is ringed by a wide variety of
neighborhoods offering single family
homes that are popular with families.
For residents looking for more space,
mass transit makes Uptown an easy
commute from our suburban communities.
AVERAGE RENT & MEDIAN HOME PRICE COMPARED TO PEER CITIES
AVERAGE RENT MEDIAN HOME PRICE COST OF LIVING**
CENTER CITY $1,787 $461,300* NA
CHARLOTTE REGION $1,467 $235,000 98.9
PEER CBD*** $2,484 $573,291* NA
PEER REGION $2,068 $419,000 138
* ZILLOW AVERAGE HOME VALUE SOURCES: RENT CAFE & NAHB
** < 100 IS U.S. AVERAGE. LOWER IS MORE AFFORDABLE.
*** PEER CITIES LISTED ON PAGE 8
LIVE 17UPTOWN RESIDENT FACTS
There’s nothing quite like living in Fourth
33% 73% 2 Ward. You’re hard pressed not to run into
OF HOUSEHOLDS
HAVE A DOG
INCREASE IN THE NUMBER
OF RESIDENTS UNDER AGE 5
FULL SERVICE
GROCERY STORES
neighbors and friends while strolling
IN THE PAST 5 YEARS through our historic district. Whether I’m
walking to work, to one of the myriad of
restaurants and bars, a show or sporting
131 30% 70% event, Fourth Ward residents are out and
ACRES OF GREEN
AND OPEN SPACE
OF HOMES ARE OWNER
OCCUPIED / AVER AGE LIST
OF RESIDENTS OVER 18
HAVE A COLLEGE DEGREE
about throughout Uptown enjoying the
PRICE $296,250 city. It really makes this a special place
quite unlike any other.”
Jeremy Baldwin, Uptown resident
Uptown
Uptown offers residents a walkable urban lifestyle
with housing at a variety of types and price points.
The variety of homes and neighborhoods creates a
unique mix of affordable housing, modern high rise
apartment complexes, historic homes and mid rise
condominiums, with homes suited to all life stages.
18 L I V E > UPTOWNSouth End
South End has experienced 186% population growth over the past decade.
The big draw to the district is the walkable urban environment filled with
shops and restaurants. Housing options include modern apartment homes
mixed with a variety of town homes for sale.
DENSITY CHANGE
PEOPLE >1 6 14
PER ACRE
YEAR
2000 2010 2020
SOUTH END RESIDENT FACTS
Living in such a fun and unique place like
South End means you can walk to anything
you are looking for. From cute breakfast
spots, like Lincoln’s Haberdashery, to
66% 97% 33%
OF RESIDENTS MOVED IN CITED THE ABILIT Y TO WALK OF RESIDENTS WORK entertaining bars like Pins Mechanical
FROM ANOTHER CIT Y / OF
THOSE NEW RESIDENTS T WO
TO SHOPS & RESTAUR ANTS
AS A KEY REASON THEY
IN UP TOWN
OR SOUTH END Company, there is something for everyone!”
OUT OF THREE MOVED TO CHOSE SOUTH END
CHARLOT TE FOR WORK Justine Blayney, South End resident
L I V E > S O U T H E ND 19EXPERIENCE FAST FACTS
26
new bars & restaurants
75+
works of public art
17
new services & soft goods
Center City consistently events to create an exciting opened in 2019 to explore retailers opened in 2019
offers new and exciting environment for both new
experiences for visitors. New
shops, restaurants, bars and
and returning visitors,
residents and workers. 125+
professional sporting events
365
days of music & events,
131+
acres of open space in Uptown
breweries open every week. 2019 was a banner year for
per year ranging from family including award winning including parks, urban trails &
Public spaces are constantly events as Uptown hosted friendly Minor League parades, arts, events & greenways for active recreation
changing, with new murals, the NBA All-Star game. Baseball to events drawing festivals that show case
art and events. The creative Charlotte SHOUT! debuted in fans from across the the region’s talent &
country like the 2019 NBA bring artists & musicians
energy flowing from these as a multi-week celebration All-Star Game from around the world
experiences combines with of art, music, food and ideas. to Charlotte
Center City’s established 80% of the region’s residents
arts and cultural scene and come Uptown at least once
robust calendar of sporting a year.
PRESENTED BY
20 E X P E RI E N CE patrickschneiderphoto.comE X P E R I E NC E 21
7 32 250+
CR AFT BREWERIES COFFEE SHOPS, RESTAUR ANTS
IN SOUTH END, WITH 19 22 LOCALLY OWNED
MORE JUST A SHORT UBER
OR LIGHT R AIL RIDE AWAY
35 7 24
COCKTAIL LOUNGES ICE CREAM SHOPS, FITNESS STUDIOS
& WINE BARS 6 BAKERIES, & GYMS
2 CHOCOL ATE CR AFTERS,
1 HONEYBUN FACTORY
& 1 DOUGHNUT R&D L AB
Restaurants & Bars
Restaurants and bars are an important 70% of regional visitors eat out in
part of the Center City environment. Center City. Driven by growing numbers
For residents, being able to walk to of workers, residents and visitors, the
these establishments consistently past decade has seen an explosion in
ranks at the top of why people move the options for eating and drinking
here. 86% of workers eat out for lunch in and around Center City, with new
at least once a week and cite the concepts opening regularly.
selection of bars and restaurants
as one of the perks of working in
Center City.
22 E X P E RI E N CE > RE S TAUR ANTS & B ARSShop
Retail is growing, with South End Shopping events such as Front Porch
becoming a hot spot for major national Sundays, Small Business Saturday
retailers including Sephora, Bonobos and The Uptown Flea pop up
and Design Within Reach joining unique regularly bring a festive vibe
local shops such as Girl Tribe, Magnolia to the retail scene.
Emporium and Ultra Running Company.
65% $119,000 $94,271
OF SOUTH END RESIDENTS AVER AGE CENTER CIT Y AVER AGE CENTER CIT Y
AT TEND FRONT PORCH HOUSEHOLD INCOME WORKER INCOME
SUNDAYS MAKING IT THE
MOST HIGHLY AT TENDED
EVENT IN THE DISTRICT
E X P E R I E NC E > S H O P 23Arts & Culture
Center City is home to the region’s most
active performing, cultural and visual
arts institutions. Over half of the region’s
residents make it into Uptown each year to
enjoy a show or exhibition at one of these
world class venues.
35,000+ 180,000+ 1,400+ 120+
WORKS OF ART IN THE STUDENTS VISIT DISCOVERY MODERN WORKS OF ART AT YEARLY PERFORMANCES AT
MINT MUSEUMS’ COLLECTIONS PL ACE YEARLY THE BECHTLER MUSEUM THE BLUMENTHAL PERFORMING
ARTS CENTER
75+ 28 22 2
WORKS OF PUBLIC ART PROFESSIONAL DANCERS 22 UNIQUE PRODUCTIONS IN MUSEUMS DEDICATED TO CULTURE
WITH MORE ON THE WAY WITH THE CHARLOT TE BALLET THE 2019-2020 SEASON OF THE & HISTORY - THE HARVEY B. GANT T
PLUS 1,000+ STUDENTS AT THE CHARLOT TE SYMPHONY CENTER FOR AFRICAN AMERICAN
CHARLOT TE BALLET ACADEMY ARTS & CULTURE & THE LEVINE
MUSEUM OF THE NEW SOUTH
24 E X P E RI E N CE > ART S & CULTURE4 1.9M 125
PROFESSIONAL TEAMS CALL FANS AT TENDED REGUL AR REGUL AR HOME SEASON
CENTER CIT Y HOME SEASON GAMES IN 2019 GAMES PL AYED IN UP TOWN
IN 2019
17+ $87.7M 250,000+
HOME GAMES PER MILLION ECONOMIC IMPACT OUT OF TOWN VISITORS
SEASON TO BE PL AYED BY OF THE 2019 NBA CAME FOR 2019 SPECIAL
CHARLOT TE’S NEW MAJOR ALL-STAR GAME EVENTS INCLUDING
LEAGUE SOCCER TEAM THE CIA A BASKETBALL
TOURNAMENT & BELK BOWL
Sports
Uptown Charlotte plays host to
a variety of sporting events year
round. Three professional teams
make Uptown their home, while
a variety of special events and
tournaments, including: the 2019
NBA All-Star Game, the ACC Football
Championship, and international
soccer events, regularly draw crowds.
Games played by Charlotte’s new
MLS team and the 2020 ACC Baseball
Tournament will add to the mix!
E X P E R I E NC E > S P O RT S 2255Events
Special events are a big driver of
visitors to Center City. Nearly 60%
of visitors from the region come to
Uptown at least once a year for these
unique experiences. Parades, pop up
shopping events, cultural festivals
and art crawls keep the calendar busy
year-round.
100+
YEARLY EVENTS & PROGR AMS PRODUCED
BY CHARLOT TE CENTER CIT Y PARTNERS
200+
BUSINESSES PARTICIPATE IN SOUTH END’S ANNUAL
SMALL BUSINESS SATURDAY EVENT
72
YEARS OF TR ADITION BEHIND THE NOVANT HEALTH
THANKSGIVING DAY PAR ADE
65%
OF SOUTH END RESIDENTS REGUL ARLY AT TEND SPECIAL
EVENTS IN THE NEIGHBORHOOD SUCH AS FRONT PORCH
SUNDAYS & GALLERY CR AWLS
60%
OF THE REGION’S RESIDENTS COME UP TOWN AT LEAST
ONCE A YEAR TO AT TEND A SPECIAL EVENT OR FESTIVAL
26 E X P ERI E N CE > E VE N T SCharlotte SHOUT! brings two weeks of
internationally recognized art, music,
food and ideas together for a festival
that reaches all corners of Center
City. The diverse offerings include
performances geared toward children,
multiple musical genres and thought
provoking conversations. Most of the
activities are free to the public.
E X P E R I E NC E > E V E NT S 27Parks & Rail Trail
Center City has a wide variety of public Additionally, the first phase of the
spaces for visitors to enjoy. From 6th Street cycle track opened in 2019
the energetic and lively art-lined Rail which creates a safe connection to 22
Trail, to Romare Bearden Park with its miles of greenway. Residents love their
specialty gardens, artwork and water parks: 60% of Uptown residents go
features, there is a park for every once a week, and 60% of South End
mood. Many of these spaces also play residents hit the Rail Trail weekly.
host to regular events, serving as
Charlotte’s front yard.
18 1 5
PARKS & OPEN SPACE OFF LEASH PL AYGROUNDS
FEATURES IN UP TOWN DOG PARK
3 22 7
SPR AY GROUNDS, MILES OF GREENWAY PARKS HOSTING
1 AQUATIC CENTER, CONNECT THROUGH REGUL AR EVENTS
1 INDOOR WATER PARK UP TOWN
28 E X P E RI E N CE > PARKS & R AIL TR AIL15 200+ 2,000+
WORKS OF ART SHOPS & RESTAUR ANTS DAILY USERS
ALONG THE R AIL TR AIL WITHIN WALKING DISTANCE ON THE R AIL TR AIL
OF THE R AIL TR AIL
E X P E R I E NC E > PA R K S & R A I L T R A I L 29AMBASSADORS
FAST FACTS
632
homelessness service
3,000+
safety escorts for
36,000+
guests of Uptown served with
referrals in 2019 visitors in 2019 hospitality assistance in 2019
In 2019, a Center City Ambassador
program launched in Uptown. The
uniformed ambassadors provide
hospitality services to ensure guests
are able to make the most of their
experience. Ambassadors also play a
critical role in connecting homeless
citizens to social service providers
and agencies.
30 A M BAS SAD O RS2019 PANHANDLING INTERVENTIONS
A M B A S SA D O R S 31FAST FACTS
1.9M
estimated overnight
$180
ADR, the 10th
50%
of rooms built or
visitors in 2019 consecutive year renovated since 2015
of increase
STAY
Steady demand from In 2019, the first hotel
business travelers, growth opened in South End,
in conventions and an testimony to the demand
increase in leisure travelers driven by the district’s new
have sparked demand for office users and the growth
new hotel rooms. In the of amenities such as shops
past decade, the number and restaurants.
of hotel rooms in Center
City has grown by 36%.
32 STAYCenter City offers a great
hotel selection with
modern rooms; almost
half of the rooms in
Uptown have been built
or renovated since 2015.
UPTOWN HOTEL OCCUPANCY RATES & AVERAGE DAILY RATES YEARLY ROOM NIGHTS BOOKED IN UPTOWN
SOURCES: CRVA & STR
S TAY > H OT E L S 33ON THE HORIZON Building
Building Capacity
The Center City 2040 Stonewall Street and South End North Tryon Street is set to kick off a major The Silver Line light rail studies The Gold Line Streetcar
Vision Plan is underway have added 2 million square feet redevelopment project with a new public library as the are underway. The next phase of is expanding west to link
and will create a blueprint of office, with 4.6 million square centerpiece. Multiple development sites are available in light rail will connect Uptown to Uptown and Johnson
for the future growth feet planned or under construction. the district with the North Tryon Vision Plan in place to points east toward Matthews and C. Smith University,
of Center City. The plan These new developments are guide the vision of the area as a vibrant urban place. West to the Charlotte Douglas and east into the Plaza
will be heavily informed expanding the CBD south along the International Airport. Midwood neighborhood.
by comprehensive light rail line, providing new Class A The completion of this
community engagement. office for business growth. expansion will create
an additional transit
alternative for these
communities.
PRESENTED BY
progressiveae.com
34 O N T HE HO RI ZO NConnection Adding Excitement
Growing Talent
Gateway Station is a major A pedestrian bridge over I-277 is in the Creating a new Blue Line A medical school has been Major League Soccer awarded
multimodal transit project that planning stages. A public/private partnership Station in South End is proposed for Charlotte, Charlotte an expansion team, the
will include Amtrak service, local is enabling the project to go forward and being considered. A potential a collaboration between league’s 30th. With support from
and regional bus service as well as bring an iconic design element to the station located between Atrium Health, Wake Forest the City of Charlotte, NFL Carolina
a light rail stop. The new station city, while giving pedestrians and cyclists East/West and New Bern Baptist Health and Wake Panthers owner David Tepper led
is underway and is envisioned as using the Rail Trail a safe and efficient link stations would be funded via Forest University. Planning and secured the expansion bid.
a mixed use district with housing, between Uptown and South End. a public/private partnership. will begin in 2020. The team will begin to play in Bank
office and retail. The station would create of America Stadium in 2021.
easier access to a variety
of retail offerings including
Publix as well as several new
office projects.
O N T H E H O R I ZO N 35ACKNOWLEDGMENTS
Board of Directors
Pat Rodgers – Chair Jesse Cureton Tom Glick Janet LaBar Cindy Noble
Rodgers Novant Health Carolina Panthers Charlotte Regional Business Alliance Compass Group, North America
Tom Finke – Chair-Elect Dr. Kandi Deitemeyer Malcolm Graham Tiffani Lewis Mike Praeger
Barings Central Piedmont Community College Charlotte City Council Entrepreneur AvidXchange
Diane Morais - Treasurer Dena Diorio Johno Harris Carol Lovin Ernie Reigel
Ally Bank Mecklenburg County Lincoln Harris Atrium Health Moore & Van Allen
Jennifer Appleby Dr. Philip Dubois Mark Holoman Dr. Michael Marsicano Pat Riley
Wray Ward UNC Charlotte Cousins Properties Foundation For The Carolinas Allen Tate Companies
Jeep Bryant George Dunlap Taiwo Jaiyeoba Katie Morgan Terry Shook
Arts & Science Council Mecklenburg County Board City of Charlotte Bank of America Shook Kelley
of Commissioners
Clay Armbrister Marcus Jones Tom Murray Earnest Winston
Johnson C. Smith University Rob Engel City of Charlotte Charlotte Regional Visitors Authority Charlotte-Mecklenburg Schools
Wells Fargo
Malcomb Coley Sam Judd Tom Nelson Darrel Williams
EY David Furman Asana Partners National Gypsum Neighboring Concepts
Centro CityWorks
Sponsors Credits
PRESENTING SPONSOR SECTION SPONSORS DESIGN
progressiveae.com
cbi-nc.com circauptown.com
rachelmartindesign.com
PHOTOGRAPHY ADDITIONAL PHOTOGRAPHY BY
mvalaw.com Austin Caine Photography
photos.austincaine.com
tandh.com
Travis Dove Photography
travisdove.com
patrickschneiderphoto.com
L. Wolff Photography
lwolffphoto.com
36 AC K NOWLE D GM E N T S37
200 SOUTH TRYON STREET, SUITE 1600 | CHARLOTTE, NC 28202 | 704.332.2227
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