"swimmiNG AHEAD!" Innovative on-line measuring technology

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"swimmiNG AHEAD!" Innovative on-line measuring technology
“swimMING AHEAD!”
Innovative on-line measuring technology
"swimmiNG AHEAD!" Innovative on-line measuring technology
"swimmiNG AHEAD!" Innovative on-line measuring technology
Dear water enthusiasts,
ladies and gentlemen,

25 years of LAR means 25 years of swimming ahead.                The name of LAR represents state-of-the-art “made in
As figurative as this sentence is, it bears a lot of truth. At   Germany” technology worldwide. Our instruments are
the beginning of LAR, there were young scientists, true          of the highest quality and excel with their long service
idealists with curious minds. Although we are long past          life.
the phase of a university project, the open-mindedness
for sparkling new ideas has remained. We also pick up            We will continue to take on this challenge with the spirit
our customers’ proposals and find solutions together by          and the drive that has made LAR so successful.
means of in-depth discussions.
                                                                 For you, for ourselves and our environment.
25 years of LAR stands for numerous successful applica-
tions in the fields of water analysis, monitoring of surface
water and de-icing waters at airports, recycling of indus-
trial waste water or controlling and optimising industrial
and municipal waste water treatment plants.

In addition, 25 years of LAR also means a lot of histo-
ry and stories each individual member of our staff can
tell. I can thus proudly point out our having succeeded
in pushing water analysis without the use of hazardous
chemicals, which sets LAR apart from our competitors.

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"swimmiNG AHEAD!" Innovative on-line measuring technology
Dive
    into this!

2   INGO LÖZZER // Production
"swimmiNG AHEAD!" Innovative on-line measuring technology
04 >>About LAR
     Who we are, what we do and why we do it.

08 >>Our Approach
     What we believe in and what is important to us.

10 >>Our Products
     What we manufacture and what you can do with our products.

14 >>Our Uniqueness
     What distinguishes us from others and makes us one of a kind.

16 >>OUR ENVIRONMENT
     What surrounds us and what we want to preserve by all means.

18 >>SOCIAL COMMITMENT
   	How we see ourselves and the world around us.

                                                                     3
"swimmiNG AHEAD!" Innovative on-line measuring technology
4   HANS-PETER MASCHA // Sales Germany
"swimmiNG AHEAD!" Innovative on-line measuring technology
Absolutely
in our
element
LAR has been based in Berlin for 25 years and has surfaced with
high-grade analysers worldwide in that time.

The source of all our activities was a research project at
the Technical University of Berlin. As a classical spin-off,
we got our “swimming licence” 25 years ago and have
since then committed ourselves to the continual develop-
ment of new and innovative methods.

Working at LAR means lifelong learning. Our team
has kept its curiosity and love for water. Ideas can bubble
forth without any restraints and we are happy to also re-
ceive suggestions and individual requests from our cus-
tomers. Our cooperation with universities at home and
abroad as well as public and private research institutes is
a clear sign of this spirit.

What is it that makes us so unique? We delve into the
quality of water and work with the greatest precision
using our specially developed high-temperature method
at 1,200 °C. We are the sole company on the market to
offer this type of analysis for each sample and maintain a
high degree of accuracy in all the parameters of measu-
rement.

                                                               MARTIN GLITTENBERG // Sales Germany
                                                               FABIAN KLAUS // Production Manager    5
"swimmiNG AHEAD!" Innovative on-line measuring technology
LAR conceives of itself as a
                                   water workshop. Our sophisti-
                                   cated system provides specific
                                   and accurate answers to all of
                                   your requirements. To us, full
                                   service means being at your
                                   side from the very beginning
                                   and during the complete ope-
                                   ration of our analyser in your
                                   plant. We take our time for
                                   you and will only be satisfied
                                   once you are satisfied. LAR’s
                                   customer objective is thorough,
                                   innovative and unconventional
                                   in our market place.

    Our work makes waves worldwide. LAR is present
    through­out the world and we have distributors represen-
    ting LAR in 60 countries on all five continents.

    We enjoy an excellent reputation in the industry, especially
    for our methods of fast and precise measurements on-line.
    Our high standards are documented by the fact that we
    have been DIN EN ISO 9001:2008 certified since 1995.
    Some of our products have also been awarded prestigious
    design awards.

    LAR customers above all appreciate our flexibility and
    the exceptional quality of our products. With our quality
    assurance system and our high service level, we provide
    assistance and support which does not end with the sale
    of our instruments.

    Our team is focused, our quality standards are high. In
    short: what we want is to manufacture the best pro-
    ducts on the market, no more and no less.

6                                                                    KAAN TOPRAK // Sales Worldwide
"swimmiNG AHEAD!" Innovative on-line measuring technology
MARIANA RIBEIRO VIANA //Trainee Sales Worldwide, FRANK ZORN // Sales Worldwide   7
"swimmiNG AHEAD!" Innovative on-line measuring technology
THOMAS BLEICKE // Technical Support

    The source
    of our success
    Measuring technology by LAR is clean: we offer procedures
    without the use of chemicals.

    We do not produce “average” products, but offer precise,    Our assistance comprises local presence, comprehen-
    low-maintenance and top-quality instruments. We analy-      sive technical support at a high quality level as well as
    se water and support you in controlling your processes to   fast and direct services.
    obtain the highest quality analysis within your company.

8
We are very much committed to our high quality stan-
dards and awareness while we operate with great flexi-
bility in research and development. Like fish in the water,
our technical developments are in a state of continuous
flow. We keep swimming ahead, thereby continuously
improving our skills and always aware of the latest state
of the art.

Our team is in the same boat. We place great emphasis
on a positive working atmosphere as we understand that
this is our source of success. The LAR AG is an emplo-
yee-owned company, so our benefits and our future are
based on our performances from within. Our company
culture focuses on team spirit and moving towards the
future together. Based on our high quality standards,
we see water analysis as a flexible and constantly new
process.

We like to take the plunge for our customers and
find the right solution to any problem. We adjust to
our customers’ flow direction and take our time for sound
research, development, consultancy and after-sales
service.

                              Our enthusiasm and unique
                              know-how also spill over to our
                              customers and partners. If you
                              want to swim along with LAR,
                              just come and visit one of our
                              numerous workshops and
                              seminars. With our customer
                              trainings, user meetings and
                              our local distributors, no ques-
                              tion will remain unanswered.

                                                                 OLIVIA ARTS // Research & Development   9
ANNE REINSBERG // Trainee Research & Development (Msc)

     Go in-depth
     We know the problems the different industries and sectors are fa-
     cing. LAR offers you solutions which are precisely tailored to your
     demands.

     Our on-line measuring instruments solve (almost) all            total organic carbon (TOC) precisely and reliably, from
     applications. This is due to the fact that we listen very ca-   the lowest to the highest levels of concentrations.
     refully to your applications so that we can design custo-       This also applies for determining the chemical oxygen
     mised solutions to your specific needs. In our company,         demand (COD), biochemical oxygen demand (BOD),
     individuality means that one single family of instru-           total phosphorus (TP), total nitrogen (TNb) and toxicity.
     ments allows for versatile and exactly tuned measu-
     rements. With our constant research and development
     work, we know the challenges of the different fields of
     applications. Our measuring instruments analyse the

10
The names of our products
                                        indicate the flow direction.
                                        QuickTOC enables fast TOC
                                        analysis, QuickTOCairport
                                        takes you off into the air,
                                        QuickTOCpharma takes you
                                        to the pharmaceutical industry.
                                        In short, we have analysers for
                                        all your applications.

FABIAN KLAUS // Manufacturing Manager                                     11
To determine these parameters, we use different proce-            Our analysers allow for an optimal controlling of pro-
     dures, such as electro-chemical oxidation, UV persul-             cesses, safe supervision of industrial and municipal
     phate technology, respiration measurement and the LAR             waste water treatment plants, reliable monitoring of
     high-temperature measurement at 1,200 °C.                         surface water and inflows of rivers/lakes.

     Why are there so many?                                            It goes without saying that we and our customers have
     Well, our methods are as diversified as our customers             total belief in LAR products. The State of Berlin-Bran-
     and areas of application. Depending on the requirements           denburg has also recognised this and awarded LAR
     of the application, we offer different solutions. For difficult   with the Innovation Award for Environmental Tech-
     and particle-rich waters, our patented FlowSampler is             nology for two of our state-of-the-art developments.
     the standard in maintenance-free sample conditioning
     for our measuring instruments. This device allows us to           The positive feedback shows us that we are swimming
     get a true representation of the sample being measured            in the right direction. At the same time, it motivates
     without filtering the particles.                                  us to make our instruments even more efficient, more
                                                                       eco-friendly and more robust. In other words: to make
     For whom?                                                         them even better. We just like to swim ahead!
     For you. Based on their high precision and speed, our
     products are used in the widest range of industries and
     applications. Our major clients are companies in the
     paper and chemical/petro-chemical industries, as well
     as from the pharmaceutical, food/beverage and power
     generation sectors.

12
ALEKSANDR SMOLKOV // Software engineering   13
We dive
     for pearls
     LAR instruments excel with a unique level
     of quality. Our high demand is met by
     constant movement.

                                                 As “pearl divers”, we strive for
                                                 constant improvement. We
                                                 are committed to improving
                                                 and developing new ideas and
                                                 procedures with and for all
                                                 of our customers. We talk to
                                                 each other, work with each
                                                 other and find new solutions
                                                 together. Brilliant solutions.

12
 14 MADLINE SCHNEIDER // Trainee Sales Germany
HANS-PETER MASCHA // Sales Germany, JENS-UWE SCHRÖTER // Sales Germany Manager,
        BIANCA LEHMANN // Trainee Sales Germany

We do not use magic but rely on the actual science.          Analysing water with LAR products is precise and
LAR’s TOC measurement, for example, works with­              selective. It is our special expertise to fabricate a
out the use of chemicals to avoid unnecessary stress         solution for all specific applications. We design and
for both the user and the environment.                       manufacture our analysers to your needs. They
                                                             measure in accordance with the current regulation
LAR’s flagship and backbone are the enormous inno-           guidelines, the specifications of the application
vative solutions we provide with high quality standards      and industry standards.
without compromise. Our high-temperature method at
1,200°C is way above ISO requirements. This method           We consider ourselves as setting the industry stan-
oxidises all carbon compounds. The outcome is not only       dards for on-line measurement in the water industry for
a precise measurement result, but also a fast response       speed and accuracy.
to the actual concentrations. You can react at short noti-
ce in order to control and optimise your process.

Our high-temperature method operates without catalysts
or oxidants. Resulting in the effect that servicing and
maintenance effort for our products is minimal.

                                                                                                                       15
Water is
     life
     As Goethe would say, everything is born from water. Our environ-
     ment consists to a very large proportion of water and water is all
     around us.

     Appreciating water and understanding the immense             This is incentive for us to continue our research and
     importance of the water cycle are vital conditions for the   make sure our analysers continue to be accurate and
     future of us all. By manufacturing instruments to monitor    state-of-the-art in order to handle the difficult challen-
     water quality, we are making our contribution to maintai-    ges we will continue to confront now and in the future.
     ning the everlasting natural cycle of water and allowing
     the water to flow as cleanly as possible.                    By reliably monitoring water, even the lowest levels of
                                                                  pollution can be recognised and solved easily. Dealing
     From the beginning of our activities, we have been           sensibly with this life-sustaining and vital element is
     engaged in developing procedures which reduce the            our contribution to our paramount goal: clean water!
     use of chemicals as much as possible or get rid of them
     altogether.

     We all use water every single day. Industry does so to
                                                                                               Waste water cannot be avoided.
     an even greater extent. We at LAR make sure that the
                                                                                               But we at LAR help to analyse
     measurements are precise to quickly determine even
                                                                                               waste water as efficiently as
     the slightest contamination. The analysis must be as
                                                                                               possible so it can be returned
     efficient and innovative as possible. We have pushed
                                                                                               into the natural cycle as clean
     very hard for this objective. With our innovative injec-                                  as possible. Water is our ele-
     tion system, for example, we guarantee our customers’                                     ment, and we provide the best
     efforts will result in a high accuracy measurement of pol-                                tools to make sure the water
     luted water, so we can make sure we can preserve the                                      returning to our envirnoment
     cleanliness of the water we deserve in our environment.                                   will be clean. Clean water is
     Again we do not use any catalysts or oxidants.                                            our goal.

16
OLGA SMOLKOVA // Research & Development   17
Margot Bolik // Assistant to CEO & Marketing

18 MARTIN GLITTENBERG // Sales Germany
BENJAMIN MATTEJIET // Marketing                                                    We don’t fish in murky waters
                                                                                           – we’ve got real creative depth!

Our
flow direction
In the middle of the water? For sure! As a Berlin company, LAR is
also in the midst of life.
We point the way with our social commitment.
Water is the origin of all life, well educated children and   Water is the dominating element of our planet. How­
young adults are the origin of a functioning society.         ever, only a tiny fraction of it is drinkable. We support
Based on this conviction, we train our young staff at LAR     the University of Kassel in their development project
and support young academics and students in their BSc         PAUL, Portable Aqua Unit for Lifesaving, to purify
and MSc studies. In this way, we contribute to growing        drinking water.
expertise and knowledge of how to preserve the resour-
ce of water.                                                  The basis of all our external commitment is our sound
                                                              inner structure. Just as many individual droplets
Our company is in the midst of life. Hence, external          eventually form streams, rivers and even oceans, our
social commitment plays a big role at LAR. We support         company focuses on the power of individuals and the
the work of UNICEF and sponsor local sports clubs to          team spirit of our community. It is this team spirit which
benefit children and young people.                            we are happy to put to the test with our customers and
                                                              partners over a few cold beers in one of the beach
                                                              bars of Berlin.

                                                                                                                              19
DR. WERNER ARTS // President

20
LAR Process Analysers AG
represented by President Dr. Werner Arts

Our headquarters in Germany                        Sales Germany
LAR Process Analysers AG                           Phone: +49 30 278958-10
Neuköllnische Allee 134                            Fax:    +49 30 278958-702
12057 Berlin                                       E-mail: vertrieb@lar.com
Germany
Phone: +49 30 278958-0                             Sales Worldwide
Fax:      +49 30 278958-700                        Phone: +49 30 278958-23
www.lar.com                                        Fax:    +49 30 278958-703
                                                   E-mail: export@lar.com
Our office in China
LAR Process Analysers (Hangzhou) Co., Ltd.         Technical Support
Shanghai Office, Room 759, Tower 3, No. 88         Phone: +49 30 278958-55
Keyuan Road, Zhangjiang, Pudong New Area           Fax:    +49 30 278958-706
201203 Shanghai                                    E-mail: service@lar.com
P.R. China
Phone: +86 21 2898 6331
Fax:      +86 21 2898 6332
E-mail: larhz@lar.com

                                 The TOC Company

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