Taking your brand to new heights - Taking your brand to new heights - Wings Over Illawarra
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Taking your brand to new heights
Taking your brand to new heights
1
Wings
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Airshow sponsorship
With the endless array of marketing Sponsoring an airshow provides significant
options available, deciding how to get and measurable results for every marketer,
the best value from your marketing whether pursuing sales across a broad
dollar can be challenging. But when it customer base, engaging niche markets or
comes to connecting with target markets, building a brand profile.
influencing stakeholders or engaging
An event such as Wings Over Illawarra is
employees, nothing provides deeper,
more than just an airshow, encompassing
longer lasting connections than a well-
many aspects of the aviation industry. The
chosen and leveraged event sponsorship.
event appeals to a very broad audience
But which event? via its ability to showcase the latest
drone technology and flight simulation
In human history few quests have captured
developments through to recreational and
imaginations, stirred passions, fostered
general aviation pursuits and of course the
creativity and inspired innovation like
finest military and historic aircraft displays.
man’s desire to fly. Today the miracle
of flight continues to bring people Whatever your marketing objective,
together from all walks of life – provoking sponsoring an airshow such as Wings Over
amazement, passion, curiosity, and Illawarra can help you achieve it.
investment.
Contents
Airshow sponsorship ............................................ 2 How you can partner with Wings Over
The Sydney Airshow ..............................................3 Illawarra and share our success... .................. 10
About Wings Over Illawarra ............................... 4 Standard Sponsorship Packages....................12
Why sponsor Wings Over Illawarra?...............6 Contact .................................................. Back Cover
2
Taking your brand to new heights
The Sydney Airshow
Sydneysiders love big events and doorstep - just a short drive or easy
Sydney’s event calendar is as diverse as train ride away.
it is plentiful; offering everything from
From humble beginnings as a local
concerts, festivals and culture to cricket,
volunteer-run community event, Wings
football and car racing.
Over Illawarra has grown to become the
Yet, there is one event that stands out… largest annual airshow in Australia.
• One event that stirs passions, It attracts Australia’s most popular
captures imaginations and excites aircraft and aerobatic pilots to offer
people like no other. air and ground displays that rival
internationally acclaimed airshows.
• One event that is unique, spectacular
and appealing to all generations, With the addition of The NSW Drone
genders and backgrounds. Expo, Oz Flight Sim Expo and a
General Aviation Precinct to the already
• One event that Sydneysiders have
outstanding list of attractions, Wings
had to travel long distances at great
Over Illawarra is set to increase its
expense to enjoy ... until recently.
footprint and awareness in the Sydney
That event is Wings Over Illawarra – The and NSW markets and in 2021 will give
Sydney Airshow. you the chance to build your brand in
Sydney’s busy airspace and heavily partnership with Sydney’s only airshow.
populated suburbs make a metropolitan
Don’t let this opportunity fly by!
airshow impossible, but Sydneysiders
have a first-class airshow right on their
33
Wings Over Illawarra 2021
About Wings Over Illawarra
Wings Over Illawarra is The Perfect Location
Australia’s largest annual
Being located at the picturesque
airshow, and is held at the
Shellharbour Airport means
Shellharbour Airport, Albion
Wings Over Illawarra is:
Park Rail in Shellharbour City,
80klms south of Sydney, on the • the only airshow within easy
second weekend in November. reach of metropolitan Sydney
and Canberra
Its diverse program includes:
• the only airshow directly
• modern military aircraft accessible via the Sydney
• rare historical warbirds Trains network and the M1
• aerobatics by professional • the only airshow held at the
“Sponsorship home of Australia’s premier
performers, military aviators
of an airshow and warbirds historic aircraft collection
• the NSW Drone Expo • located at the gateway to
offers a unique, showcasing the latest in UAV NSW’s most popular tourism
passionate technology. region and Sydney’s favorite
family getaway destination;
• the Oz Flight Sim Expo
environment and
• a general aviation precinct
to help achieve • surrounded by rapidly
showcasing all aspects of the
expanding residential suburbs
light to medium sectors of
your marketing the aviation market.
filled with young, affluent and
aspiring families
objectives” • free carnival rides for the
Wings Over Illawarra offers a
whole family
large population an affordable,
• static displays of aircraft, conveniently-located family
simulators, memorabilia, the
airshow experience in a
latest aviation technology
picturesque coastal setting.
and more!
4 WINGS OVER ILLAWARRA 2014
4
Taking your brand to new heights
Key Airshow facts Wings Over Illawarra
• There is an even level of key facts
support amongst white and • Wings Over Illawarra
blue-collar workers with 63% has grown from a simple
of airshow attendees in the airport open day to an
mid to high income level internationally recognised
bracket. airshow.
• Almost 50% of airshow • More than 180,000 people
attendees are between the have attended Wings Over
ages of 30 – 50 years old. Illawarra since its humble
• 87%, of airshow attendees beginnings in 2007, making
agree that airshow events it Australia’s largest annual
make a great family day out. airshow. “Connect
• 89% of patrons agree that • The Wings Over Illawarra
airshow events cater for website received 193,860 your brand
the needs of both men and unique visitors in the twelve with Sydney’s
women. months prior to the 2019
• Airshows attract a spectator event. airshow and
base unlike that of any other • The number of followers of watch it soar!”
motor sport event. Surveys the Wings Over Illawarra
have consistently shown that Facebook site has grown
the average airshow attendee from 8,000 in 2016 to almost
spends more than 4 hours at 30,000 in 2021, and continues
the airshow walking, talking, to grow.
listening and buying.
• 80% of patrons agree that
airshow pilots are good role
models for children.
• 68% of airshow attendee’s
household income levels are
greater than $80,000.
SPONSORSHIP
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US 5
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Wings Over Illawarra 2021
Why Sponsor Wings Over Illawarra?
Be part of a continuing Connect with your
success story markets
Wings Over Illawarra is a Wings Over Illawarra appeals
unique, exciting, popular and to five key visitor segments with
well-located airshow that is attendees ranging from:
poised for significant growth in • senior citizens basking in the
2021 and beyond. Sponsoring nostalgia of vintage aircraft
Wings Over Illawarra can help • affluent ‘baby boomers’
you build your organisation’s enjoying their passion for
brand, connect with target aviation and adventure
markets, and attract attention
• young families sharing
from a growing audience - all positive experiences
“More than while being associated with a
• teenagers dreaming of
180,000 people source of enjoyment.
an aviation career and
have attended Build your brand experiencing the latest
technologies.
What you associate your brand
Wings Over with speaks volumes about your • pilots and aviation industry
members.
Illawarra since business.
A partnership with Wings Over
its humble Sponsoring Wings Over
Illawarra can help you change
Illawarra associates your
beginnings in the behavior and perception
brand with a dynamic, action-
of these target markets to
2007” packed event that is growing
your brand. We will work with
in popularity, scale and
you to offer your customer an
professionalism.
enhanced visitor experience
Sponsoring an airshow provides with your brand or products
a unique platform for bold and generating a solid return for
ambitious brands. your investment and on your
objectives.
6
Taking your brand to new heights
Business to business
Wings Over Illawarra can The General Aviation Industry.
facilitate introductions & Primarily aimed at the small
communications for business- to medium sectors of the
to-business opportunities via aviation industry, the GA
the following close working Precinct will include a large
partnerships: range of exhibitors, including
• Australian Aviation Industry aviation businesses and
associations. Exhibitors include
• Australian Defence Force.
commonwealth government
• NSW State Government - departments through to
Destination NSW small business and aircraft
• Shellharbour, Wollongong manufacturers and importers,
and Kiama Councils. along with training organisations,
parts suppliers and charter
• The UAV Industry “Wings Over
companies.
Wings Over Illawarra also
incorporates three large business
Flight Simulation Industry Illawarra
The Oz Flight Sim Expo will
sectors: can facilitate
feature a wide variety of
The Drone/UAV Industry exhibitors, including software
The rapidly expanding UAV introductions &
developers and retailers,
industry will be well represented hardware suppliers, organisations communications
at the The NSW Drone Expo. and groups developing and
Exhibitors include manufacturers, providing virtual simulation for business-
retailers, flying schools, service platforms.
providers, government to-business
regulators and industry opportunities”
associations.
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Wings
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Over Illawarra
Ill
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8
Taking your brand to new heights
Raise your profile
Wings Over Illawarra will see • educate your market about
continued growth well into the your latest products and sell
future. to them,
• reward existing customers,
Since its early beginnings,
attendance has grown from • raise brand and product
awareness to a hard to reach
5,000 patrons to 35,000
audience,
and looks set to continue to
increase. Attendance at the • generate media exposure,
2021 event is expected to be in social and all media,
excess of 35,000. • position yourself as a market
leader.
Most of this growth has come
from, and will continue to come Along with prominent brand “Attendance
recognition commensurate
from, tapping into the huge
with your investment, sponsor
has grown from
markets of Sydney, the Illawarra,
the NSW South Coast, Southern benefits can include: 5,000 to over
Highlands and Canberra and • exciting airborne experiences 35,000 in just
will deliver sponsors a large and • premium airshow viewing
growing audience. positions
over 5 years
A well leveraged sponsorship • exclusive access to displays and looks set
with the right benefits, inclusions and performers
and activations will:
to continue
• hospitality opportunities
• demonstrate your point of • access to the exhibitor growing.”
difference, database.
• build your database and • media/photo opportunities
generate sales leads,
99
Wings Over Illawarra 2021
How you can partner with Wings Over Illawarra and
share our success
We offer a variety of general event sponsorship packages along with some
more specific packages tailored to those businesses who wish to focus
more on individual aspects of the event. Specific packages are available for
sponsorship of the NSW Drone Expo, Oz Flight Sim Expo and the General
Aviation Precinct.
We also welcome the opportunity to work with each sponsor on a bespoke
basis based on your brand and product needs, objectives, goals and
requirements. Based on a brief, we will come up with some leverage and
activation ideas for your sponsorship to leave a lasting impression and
generate a great return.
The following offers a brief outline of just some of the sponsorship benefits
available and acts as a starting point to some truly unique and creative
ideas for your brand. Investments typically range from $5,000 to $50,000
and $100,000 + GST for exclusive naming rights.
Pages 12 - 19 list standard sponsorship packages available for the airshow
event as a whole, along with some standard sponsorship packages aimed
at more specific aspects of Wings Over Illawarra.
10
10Taking your brand to new heights
Partner with Wings Over Illawarra and share our success
Sponsor Recognition Airshow Day Promotion
• Exclusive naming rights. The official event • Interact with air show attendees
name will be: ‘”Your Company” Wings Over • Exhibit space (footprint only) in a prime
Illawarra airshow’ location
• Permission to use and associate with the • Ownership of a new or existing event feature
Wings Over Illawarra logo
• Official event name used in all event public
• Media announcement of your sponsorship address system announcements
• Company name in all TV & radio ads, on-air • ‘Live read’ sponsor ads on public address
promotions and live event broadcasts system each day
• Company name on gate-issued entry tickets • Sponsor-provided fence banners
• Complimentary full page advertisements in • Sponsor-provided entrance flags
the 2021 Official Souvenir Program
• Sponsor-provided pull-up banners for display
• Branding of an aircraft display in and/or near the VIP enclosure
• Signed and framed aircraft prints • Your branding on the back of the spectator
• An official sponsor recognition certificate and grandstand
letter of appreciation • Opportunity to provide promotional
• Your logo prominently placed on: merchandise for 2000 Gold Pass/VIP
- the event map, poster and sponsors pages welcome bags.
in the 2021 Official Souvenir Program Hospitality
- all Wings Over Illawarra website pages via • Seats each day in the fully catered VIP
static branded banner enclosure located on the flight line
- the sponsors page of the Wings Over • VIP parking passes each day
Illawarra website • General Admission passes per day
- print at home e-Tickets and VIP passes • VIP welcome bags each day (containing an
- television and print media advertisements airshow cap, official souvenir program and
- promotional posters and promotional merchandise)
outdoor advertising • Helicopter joy flights each day.
11
11Wings Over Illawarra 2021
Wings Over Illawarra Airshow - Standard Sponsorship Packages
Prices Exclude GST Principal Gold Pass Gold Silver Bronze
Sponsor Enclosure Sponsor Sponsor Sponsor
$100,000 $50,000 $20,000 $10,000 $5,000
(1 Only) (1 Only)
Partner Recognition
Inclusion in the event’s official name.
- - - -
Use and associate with the Wings
Over Illawarra Airshow logo.
Media announcement of your
Social
sponsorship.
Linked logo on Wings Over Illawarra Every Rotating Rotating Sponsor
Every Page
Airshow website. Page Every Page Every Page Page
Company name included in
All Gold Pass - - -
Promotions.
Sponsor logo on Souvenir Program
Top of Page Prominent
sponsor page.
Advertisement in Souvenir Program. Double
Full Page ½ Page 1⁄3 Page ¼ Page
Page
Logo on Event Website
Top Prominent
sponsor page.
Logo on the event map in Wings
- - - -
Over Illawarra Souvenir Program.
Logo on the Wings Over Illawarra
-
2021 promotional poster.
Logo on print media promotion.
- -
Logo on all print-at-home tickets. Gold Pass
- - -
only
Logo on gate admission tickets.
- - - -
Logo on television advertisements.
- -
Logo on outdoor advertising.
- - -
An official recognition certificate and
letter of appreciation.
12
12Taking your brand to new heights
Principal Gold Pass Gold Silver Bronze
Sponsor Enclosure Sponsor Sponsor Sponsor
$100,000 $50,000 $20,000 $10,000 $5,000
(1 Only) (1 Only)
Airshow Day Interaction
Interaction with airshow attendees.
Exhibit space (footprint only).
3m x 3m
Sponsor-provided banners on event
20 10 4 2 1
fencing (up to 0.9m x 2.2m).
Sponsor provided flags at entrance. 4
10 - - -
Gold Pass
“Company Name” Wings Over Illawarra”
- - - -
in all PA announcements.
15 second PA announcements
8 4 4 2 1
each day of the airshow.
Sponsor-provided banners in/near
4 1 - - -
the VIP enclosure.
Provide promotional merchandise
for 1800 VIP/Gold Pass welcome bags.
Logo on Event Staff Crew shirts.
- - - -
Hospitality
Seats in the fully catered corporate
30 10 8 4 2
hospitality marquee each day.
VIP parking passes each day.
30 10 8 4 2
VIP welcome bags including program,
30 10 8 4 2
cap and other sponsor provided items.
Gold Pass Tickets each day of the
- 10 - - -
airshow.
Opportunity to fly in a performer
2 - - - -
aircraft (not on airshow days).
Helicopter joy flights on each day
4 2 - - -
of the airshow.
General Admission Passes each day
30 10 8 4 2
of the airshow.
13
13Wings Over Illawarra 2021
NSW Drone Expo - Standard Sponsorship Packages
Prices Exclude GST NSW Drone NSW Drone NSW Drone NSW Drone
Expo Expo Expo Expo
Tier 1 Tier 2 Tier 3 Tier 4
$20,000 $10,000 $7,500 $5,000
Partner Recognition
Use and associate with the Wings
Over Illawarra Airshow logo.
Media announcement of your sponsor- Social
ship. media
A logo with link on Wings Over Illawar- Rotating Every Rotating Every
Sponsor Page Sponsor Page
ra airshow website. Page Page
Logo on NSW Drone Expo page of the
Top
Wings Over Illawarra website.
Sponsor logo on website sponsor page
and Souvenir Program sponsor page.
Sponsor name/logo included in all
NSW Drone Expo promotions.
Logo on airshow television advertise-
- - -
ments.
Advertisement in Airshow Souvenir
½ Page ⅓ Page ¼ Page ¼ Page
Program.
NSW Drone Expo exhibitor’s section of 50 words 30 words 25 word 20 words
the Airshow Website and Program. + logo + logo + logo + logo
An official sponsor recognition certifi-
cate and letter of appreciation.
14
14Taking your brand to new heights
NSW Drone NSW Drone NSW Drone NSW Drone
Expo Expo Expo Expo
Tier 1 Tier 2 Tier 3 Tier 4
$20,000 $10,000 $7,500 $5,000
Airshow Day Interaction
Interaction with Wings Over Illawarra
attendees.
Exhibit space (shell scheme booth).
6m x 3m 3m x 3m 3m x 3m 3m x 3m
Sponsor-provided banners on NSW
8 4 2 1
Drone Expo fencing (0.9m x 2.2m).
Sponsor provided flags at NSW Drone
4 - - -
Expo entrance.
15 second PA announcements through-
4 2 1 -
out each day of the airshow.
Provide promotional merchandise for
1800 VIP/Gold Pass welcome bags.
Hospitality
Seats in the fully catered corporate
8 4 3 2
hospitality marquee each day.
VIP parking passes each day.
8 4 3 2
VIP welcome bags including program,
8 4 3 2
cap and other sponsor provided items.
General Admission Passes.
8 4 3 2
15
15Wings Over Illawarra 2021
Oz Flight Sim Expo - Standard Sponsorship Packages
Prices Exclude GST Oz Flight Sim Oz Flight Sim Oz Flight Sim
Principal Tier 1 Tier 2
$15,000 $7,500 $5,000
(1 Only)
Partner Recognition
Inclusion in the Oz Flight Sim Expo
- -
official name.
Use and associate with the Wings
Over Illawarra Airshow logo.
Media announcement of your sponsor- Social
ship. media
Logo on Oz Flight Sim Expo marquee.
- -
A logo with link on Wings Over Illawar- Rotating Every
Sponsor Page Sponsor Page
ra airshow website. Page
Logo on Oz Flight Sim Expo page of the
Top
Wings Over Illawarra website
Sponsor logo on Website sponsor page
and Souvenir Program sponsor page.
Sponsor name/logo included in all Oz
Top
Flight Sim Expo promotions.
Advertisement in Airshow Souvenir
½ Page ⅓ Page ¼ Page
Program.
Oz Flight Sim Expo exhibitor’s section 50 words 30 words 20 words
of the Airshow Website and Program. + logo + logo + logo
An official sponsor recognition certifi-
cate and letter of appreciation.
16
16Taking your brand to new heights
Oz Flight Sim Oz Flight Sim Oz Flight Sim
Principal Tier 1 Tier 2
$15,000 $7,500 $5,000
(1 Only)
Airshow Day Interaction
Interaction with airshow attendees.
Exhibit space (shell scheme booth).
6m x 4m 6m x 2m 3m x 2m
Sponsor-provided banners on Oz Flight
6 4 2
Sim Expo fencing (0.9m x 2.2m).
Sponsor provided flags at Oz Flight Sim
4 - -
Expo entrance.
15 second PA announcements through-
4 3 2
out each day of the airshow.
Provide promotional merchandise for
1800 VIP/Gold Pass welcome bags.
Hospitality
Seats in the fully catered corporate
6 3 2
hospitality marquee each day.
VIP parking passes each day.
6 3 2
VIP welcome bags including program,
6 3 2
cap and other sponsor provided items.
General Admission Passes.
8 6 4
17
17Wings Over Illawarra 2021
General Aviation Precinct - Standard Sponsorship Packages
Prices Exclude GST GA Precinct Aircraft GA Precinct GA Precinct GA Precinct
Principal Camping Tier 1 Tier 2 Tier 3
$15,000 $5,000 $3,000 $2,000 $1,000
(1 Only) (1 Only)
Partner Recognition
Inclusion in the GA Precinct’s official Camping
- - -
name. Area
Use and associate with the Wings
Over Illawarra Airshow logo.
Media announcement of your Aviation Social Social Social
sponsorship. media media media media
A logo with link on Wings Over Illawar- Rotating
Sponsor Page - - -
ra airshow website. Every Page
Logo on General Aviation page of the
Top
Wings Over Illawarra airshow website.
Sponsor logo on Website sponsor page
and Souvenir Program sponsor page.
Sponsor name/logo included in all GA
Camping - - -
Precinct promotions.
Advertisement in Airshow Souvenir
½ Page ¼ Page ⅛ Page - -
Program.
GA Precinct exhibitor’s section of the 50 words 30 words 20 words 20 word 10 words
Airshow Website and Program. + logo + logo + logo + logo + logo
An official recognition certificate and
letter of appreciation.
18
18Taking your brand to new heights
GA Precinct Aircraft GA Precinct GA Precinct GA Precinct
Principal Camping Tier 1 Tier 2 Tier 3
$15,000 $5,000 $3,000 $2,000 $1,000
(1 Only) (1 Only)
Airshow Day Interaction
Interaction with airshow attendees.
Exhibit space (footprint only). Prime Prime
location location
Branding of Aircraft camping area.
- - - -
Sponsor-provided banners on GA Pre-
8 4 4 2 1
cinct fencing (0.9m x 2.2m).
Sponsor provided flags at GA precinct
8 - - - -
entrance.
15 second PA announcements through-
4 2 1 1 1
out each day of the airshow.
Provide promotional merchandise
for 1800 VIP/Gold Pass welcome bags.
Hospitality
Seats in the fully catered corporate
6 2 - - -
hospitality marquee each day.
VIP parking passes each day.
6 2 - - -
VIP welcome bags including program,
6 2 - - -
cap and other sponsor provided items.
General Admission Passes.
8 4 2 - -
19
19To discuss a fully tailored sponsorship contact.
Dawn Keenahan
Business Development Manager
Bright Events Pty Ltd
dawn@brightevents.com.au
(02) 4208 3997
0401 653 292
wingsoverillawarra.com.au
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