The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
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Kungens Kurva – Scandinavia’s
biggest r etail area
11
EXECUTIVE SUMMARY & INVESTMENT HIGHLIGHTS
THE FUTURE: ASSET MANAGEMENT INITIATIVES
- LOCATION
- PERFORMANCE
- ABOUT KUNGENS KURVA
- FINANCIAL OVERVIEW
- CATCHMENT
- TENANCY SCHEDULE
- DEMOGRAPHICS - INFRASTRUCTURE
- OWNERSHIP & LEGAL - SALES PROCESS
- ASSET DESCRIPTION
- CONTACT
- FLOOR PLANS
TABY
SOLLENTUNA
up to 10 minutes
CATCHMENT
10-20 minutes
JARFALLA 20-30 minutes
DANDERYD
KISTA
E18 driving time to
E4
heron city population
Typ av hyresgäster Bu
total sales 275
SEK 7.6
E18
10 minutes 72,411
SOLNA
HASSELBY-VALLINGBY
E20
20 minutes 798,490
LIDINGO
DJURGARDEN
30 minutes 1,498,381
275 E4
Butik Underhållning/skönhet
Restaurang/café
BROMMA OSTERMALM
Type of tenants
billion per year STOCKHOLM (share of area)
222
SÖDERMALM
CATCHMENT NACKA
HÄGERSTEN-LILJEHOLMENS 13%
Kungens Kurva Catchment Area 75
228
E4
Heron City has beenKurvaan important anchor in the Kungens Kurva
E20
The Kungens retail agglomeration has a total EKERö
catchment population of 1.5 million people within
retail area since 2001. Its strategic location neighbours the world’s biggest
HERON
CITY
E4 ENSKEDE-ÅRSTA-VANTÖR 31%
a 30 minute driving radius. The primary catchment 69%
IKEA warehouse in Scandinavia’s
area comprises the southern part of largest retail area. With sales of
the Stockholm SKÄRHOLMEN
229
municipality and the municipalities of Huddinge
SEK 7.6 billion, it isThese
of course Sweden’sconsistpremier retail venue by far.
E20 226
and Botkyrka. areas together of a
consumer base of more than 600,000 people.
For as long as HUI Research has measured retail and produced yearly BOTKYRKA
HUDDINGE
E4
Thereports,
secondaryKungens Kurva
catchment area has been the leader.
comprises 12 stores
73
Stockholm in general, and particularly the E20 FLEMINGSBERG 5 entertainment/beauty outlets
Growingmunicipalities
catchment areain the southern part City’s main entrance, bus stops
of Stockholm andminuter
20-30 future E4 226
allEurope’s
reached within 20 growing
minutes car drive. 20 restaurants and cafés
Stockholm is one of fastest tram The
stations. An expansion that will increase SODERTALJE RÖNNINGE
10-20 minuter
metropolitan regions, and residents in the total customer flows.
1.5
growth over the coming years according to
TUMBA GLADÖ KVARN HANINGE Besök fördelat på veckodagar
catchment area are expected to grow from Upp till 10 minuter
E20
today’s 1.8 million to 2.1 million by 2026. In
over
225 30%
addition, the area’s major infrastructure projects HANDEN
25%
will increase both traffic flows and accessibility. ikea
BOTKYRKA S
73
million people
E4
AVERAGE TOTAL UNEMPLOYMENT UNEMPLOYMENT 20%
Expansion to KÖRTID
connect
till visitor flows PURCHASING PURCHASING STOCKHOLM SWEDISH
HERON CITY
IKEA Centers are planning to INVÅNARE
expand POWER
the (€)
heron
POWER (€ BILLION) COUNTY
kungens kurva
AVERAGE
VÄSTERHANINGE
in the
15% catchment area
Kungens Kurva shopping centre by
10 minuter
35,00025,645
72,411
m2 city 1.8 shopping centre
- - ICA SIBBLE
10%
along Modulvägen, all the way to Dialoggatan. JÄRNA
20 minuteR 798,490 30,848 24.6 - - TUNGELSTA
This will provide a central connection to Heron 5%
30 minuteR 1,498,381 29,593 44.3 7.1% 8.0%
0%
Måndag Tisdag Onsdag Torsdag
Sweden average purchasing power is EUR 17,148Greatly increased customer base
10,000
new homes next to
heron city Stockholm Bypass
New housing
constructions
In addition to an ever-increasing population in the capital,
the Stockholm Bypass, Tramway South and new housing
Tramway
constructions will make even more people closer to Heron City. South
Bypass = only 15 minutes to Häggvik east and west within Huddinge Municipality, a
The Stockholm Bypass will connect the north- tramway expansion between Flemingsberg and
ern and southern parts of the city with a new Älvsjö is being built. The line will pass by Kun-
western link under lake Mälaren. The bypass gens Kurva and Heron City.
will stretch from Häggvik in the north to Kun-
Homes for 10,000 people on Heron City's doorstep
gens Kurva in the south, with six new above-
Along the new tram line, 18,500 new homes
ground interchanges. Travel time for the entire
are planned and 4,200 of them will be right
route will be only 15 minutes and 18 of the
next to Heron City. KF Fastigheter is planning
21 km will be in tunnels. Visitors from Ekerö
to build a new neighbourhood with 10,000
and the western suburbs will only have a few
people expected to move in from 2022. The re-
minutes ride by bus or car to Heron City. Traf-
sult will be 10,000 new neighbours, or 10,000
fic on the E4/E20 is expected to increase from
new customers.
the current level of 92,500 vehicles per day to
163,000 vehicles per day by 2035. At the By- Improved accessibility
pass’s expected completion in 2026, Kungens During the construction period, infrastructure over
160,000
Kurva will become one of the most accessible projects posed practical challenges to the retail
places in Greater Stockholm and Heron City’s area, but now the benefits are starting to be
catchment area will increase by hundreds of seen. A new pedestrian and cycle bridge from
thousands of potential customers in the west- Skärholmen is in use, and in 2019 there will
be a completely new motorway exit, “Lindvre- vehicles per day by 2035
ern suburbs and Ekerö.
ten Norra”, which will improve the commer-
Tramway South cial flow from the south and steer in the traffic
To contribute to better communications to the passing by Heron City.Heron City in
sgäster
numbers Butiksmix kluster
7
Underhållning/skönhet
Restaurang/café
million
visitors per year
Heminredning/design
Hemelektronik
12%
Sport/mode
Dagligvaror/service
Store mix
Titta in!
stockholm Alviks Torg, Forum Nacka, Globen Shopping, Götgatan 72, Hallonbergen Centrum,
(percentage of area) Hamngatan 12, Hamngatan 31, Heron City, Hornstull, Karlbergsvägen 8, Kista Galleria,
Kungsgatan 66, Regeringsgatan 42, S:t Eriksgatan 45–47, SF Bio Hötorget, Sickla Köpkvarter,
skhlm Skärholmen Centrum, Vasagatan 1, Vällingby Centrum gävle Stortorget
home decor/design jönköping Lundströms plats 1 linköping Stora Torget 6 norrköping Drottninggatan 41, Drottninggatan 60
21% 43% nyköping Västra Storgatan 10 uppsala Bangårdsgatan 13, Resecentrum västerås Skrapan 129
consumer electronics örnsköldsvik Storgatan 13
sport/fashion
24% groceries/services
stockholm Bromma Flygplats, Cylindervägen 15 Nacka Strand, Fältöversten, Kista Galleria,
Liljeholmstorget, Mörby Centrum, Odengatan 45, Sickla Köpkvarter, SKHLM Skärholmen Centrum,
Stinsen i Häggvik uppsala Gränby Centrum västerås Krankroksgatan 17
A unique balance of stores, entertainment, cafés and restaurants.
Customers are welcomed by 50,000 m2 of lettable area over five floors
with 1,800 free parking spaces. A total of 37 players, many of them stockholm Centralstationen, Farsta Centrum, PK-Huset Hamngatan, Ringvägen 106, Söderhallarna
göteborg Kungsportsplatsen uppsala Centralstationen västerås Krankroksgatan 17
contributing to well-defined clusters with great appeal.
fördelat på veckodagar
7 million visitors Sport/fashion XXL sport and vildmark,
Heron City is in many ways a destination, as 7 Sportringen, and Indiska outlet.
million visitors come here each year. It’s a des-
Groceries/services Willys, Direkten and Eco-
tination for film lovers, a destination for eating
shine.
50,000
out and a destination for exceptional shopping.
At Heron City, the mix of stores includes some 1,800 free parking places, inside and outside
very well-defined clusters: Parking is always free at Heron City, and
we have just over 1,800 places to offer, both
Home decor & design Sweden’s biggest Mio,
Folkhemmet, Hemtex, Atlantis and Sängjät-
outdoors in front of the main entrance and m2 of lettable area
indoors in our 5-floor multi-storey car park.
ten. There are 6 electric vehicle charging stations
Consumer electronics MediaMarkt spanning and Ecoshine offers car washing and car care
multiple floors. services every day of the week.
ag Tisdag Onsdag Torsdag Fredag Lördag SöndagHeron City – an attractive entertain-
ment centre with shopping since 2001
#1
scandinavia’s largest
cinema complex
When Heron City opened its glass doors at Kungens Kurva in 2001
the media wrote about a new phenomenon – an entertainment centre.
Curiosity was great, since a London-based company with links to the world’s
richest computer mogul was behind the building. The largest multi-screen cinema
in Scandinavia was built at Heron City and the focus was on experiences,
food and drink, rather than traditional shopping. Right from the beginning,
Heron City was that bit more animated, that bit more tantalising.
Still number 1 in Scandinavia mix, Heron City has a head start. Stockholm’s
Today, Heron City has improved in terms of residents are already used to being entertained
shopping without losing its position as leader for and surprised here. Because of this, they are
experiences. This is still where you’ll find Scan- keen to come here. Since Heron City opened
dinavia’s biggest cinema complex, now with VIP the number of visitors has increased significant-
salons and a VIP lounge at Filmstaden. There are ly, now numbering 7 million.
bowling alleys, pool tables and arcade games at
Continued focus on experiences
O’Learys. There are also two newly-renovated
Heron City will continue to be the place to
floors with something many people love and are
come for exciting and unexpected experiences
passionate about – a SATS gym.
in the future. That’s why we are focusing our in-
Before its time vestments on marketing a distinct events strate-
Today, as more and more shopping centres are gy. Heron is where it’s happening!
trying to move towards a more experience-basedBig facade, big tenants
over SEK 1
billion in annual
in-store sales
With a five-storey-high display window facing Sweden’s First in Sweden drives traffic on weekdays and helps increase
Another heavyweight is MediaMarkt, which customer flows at different times to the other
busiest road, Heron City sets the tone for the experience. chose to open its very first store in Sweden tenants. This is an important element to sup-
The anchor stores here are real giants. right here at Heron City. They are still here, porting the centre’s generous opening hours.
#1
with entrances from both street level and the
Biggest in Sweden park. This gigantic Mio also houses a branch of third floor.
Heron City has an interesting cluster of home Wayne’s Coffee. Furthest back in the centre of
decor stores with Hemtex, Folkhemmet, Atlan- the ground floor is another giant, one of the Willys draws visitors
tis and Sängjätten, as well as parts of Indiska country’s largest XXL stores. XXL is a leader in Another pioneer is Willys, whose store in Her-
outlet. But the flagship store is Sweden’s largest Scandinavia and along with Sportringen offers on City was an early adopter of Click and Col- cluster of the market’s
Mio, which stretches over the top three floors a complete range of sports and leisure goods at lect. It is Axfood’s only store in Kungens Kurva
and has direct access from the multi-storey car Heron City. and is an important magnet. The grocery giant
leading retailers#1
biggest choice of food
in southern Stockholm
Dozens of dining
experiences
Heron City is southern Stockholm’s natural dining room.
Kungens Kurva is Scandinavia’s biggest retail venue and the
absolute majority of all restaurants and cafés are
concentrated under one roof – Heron City.
A world of flavours Always something new
Just as you can always see a new film at the
cinema, you can vary your dining experience
Food and drink have always been a part of Her-
on City’s DNA. Our food court was the very over
SEK 150
at Heron City. Choose from American, Mexi- first in Stockholm. We are constantly work-
can, Italian, Greek, Indian, Thai, Japanese and ing to broaden our range and have welcomed
Swedish cuisine. The vast food court means new establishments such as Babas Burger and
that everyone in your party can choose what Bites and Sakae Sushi. We also work with our
they really want to eat. There are also many existing restaurateurs to refine their concepts million in annual food
independent restaurants and cafés so you can and develop new ones. and drink sales
enjoy longer conversations and meals.
Cluster method
Well-known concepts and local entrepreneurs When it comes to food and drink, we also seek
At Heron City, we are constantly seeking points of contact between the various estab-
to offer a dynamic range. A balance be- lishments to offer visitors a better experience.
tween well-known concepts and the next The food court is concentrated on level 3 and
big thing. Our customers like McDon- the stand-alone restaurants are located around
ald’s, Pizza Hut, Taco Bar and Espresso it like satellites. On the ground floor, a real
House just as much as they are curious about café plaza has taken shape with Coffeehouse
our new additions Krubberiet with their by George, Espresso House and Choco Mania.
award-winning hot dogs and Choco Mania We have also stepped outside with Krubberi-
with their insanely luxurious chocolate cre- et’s gourmet hot dog kiosk that has both in-
ations. door and outdoor seating areas.We are constantly on the
lookout for new taste sensations
and exciting entertainment.
Heron City’s offering is
constantly evolving.
We have a strong environmental
focus and consistently invest
in energy savings
We continuously calibrate the
centre’s design and environment
to provide a better customer
Heron City is experience.
moving forward
In many ways, it has been Heron City’s ability to develop
and innovate that has taken the centre to its current position. Since the
present owners acquired the property in 2015, there have been several
new establishments and partnerships with existing tenants. This journey
will continue as the whole of Kungens Kurva develops.The whole Heron!
Big stores
Level 5
1 MIO
1. MIO
2 MEDIAMARKT
3 WILLYS
5. FILMSTADEN
4 XXL
Entertainment/beauty
5 FILMSTADEN
6 SATS
7 O’LEARYS
8 RINSE
9 EXPRESS NAILS CAR PARK
20
WC 19 18
17 16 Level 3
Cafés and restaurants 21
29 15
22
10 THOM YUM BUFFÉ 32 1. MIO
30 14
11 AMAZON 2. MEDIAMARKT
10
12 BABAS BURGERS 12 13
11 WC
13 CAFÉ CLASSICO
14 NANCY’S
15 MCDONALDS
16 PEPERONI CAR PARK
17 BENGAL TIGER
Level 2
18 PANDA EXPRESS
7. O’LEARYS
19 GREKISK KOLGRILL
2. MEDIAMARKT
20 PIZZA HUT
28
21 BAMBOO SOUTH 26 6.SATS
31
22 TACOBAR
23 CHOCOMANIA
24 COFFEEHOUSE BY GEORGE
25 ESPRESSO HOUSE
26 SAKAE SUSHI 4. XXL CAR PARK
Ground
Stores floor
27 SPORTRINGEN
3. WILLYS 33
8 24 2. MEDIAMARKT
28 SÄNGJÄTTEN 23
29 HEMTEX 9
30 FOLKHEMMET 25 27 6.SATS
31 ATLANTIS
32 INDISKA OUTLET
MAIN ENTRANCE
33 DIREKTEN
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