Two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking - May 27-28, 2020 Renaissance Chicago ...
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Two trail-blazing days of B2B marketing strategy,
inspiration, actionable takeaways and networking.
May 27-28, 2020 • Renaissance Chicago Downtown Hotel
B2BIgniteUSA.com • #B2BIgniteUSA
The most-loved B2B marketing conference
on the planet is coming to North America
Since 2016, B2B Marketing Ignite has been firing up Co-hosted by Gary Slack, former chair of the
1300+ B2B marketers every summer in London, to Business Marketing Association USA, Ignite USA
become an international B2B phenomenon! will bring the torch of B2B marketing back to its
home, with:
Now we’re bringing this uniquely loved event to
Chicago for two trail-blazing days of inspiration, › 2 full days of learning, inspiration and networking
marketing innovation and networking.
› Floor-filling keynotes from innovating and fresh-
It’s time to spark something big thinking B2B marketing leaders
For too long now, B2B marketers just like you and › 4 break-out tracks focused tightly on ABM, martech,
your team have had no dedicated B2B conference engagement and leadership & strategy
where you can learn, share and grow.
› A fully tailorable agenda
But all that’s about to change – and how.
› The B2B Marketing Elevation Awards ceremony and
drinks on day 1 (evening).
“Wow! What an experience. I’m already looking forward to next year.”
Doug Horne, head of marketing at Charles Taylor
Ignite London attendee
Book at B2BIgniteUSA.com
Ready to spark some new thinking?
Ignite is where you come to spark new thoughts, 4 super-focused streams hit 4
fire up your career, and ignite new ideas and tactics
you can take back to the office.
of the very hottest topics for
B2B marketers right now
Why B2B Ignite USA is so › Account-based marketing: Who’s smashing
different, and so red-hot their ABM targets in the real world? And how
can you make it happen for your brand.
› Pure-play B2B-dedicated
› Martech: Forget the tech heads and learn from
› Unique focus on fresh thinking, from leaders the B2B challenger brands that are using martech
across the globe to unleash some serious business growth.
› Strategic and leader level content, › Engagement: New ways to connect with your
alongside execution B2B customers that can transform your demand
gen, win rates and retention.
› Immediately actionable guidance
› Leadership & strategy: From leading your team,
› Fully self-tailorable agenda to leading your board, learn from marketing leaders
and their advisers about the game of game-changing.
57
Speakers
48
Breakout sessions
9
Keynotes
4
Breakout tracks
Day 1 agenda at-a-glance
Main floor Keynotes/General Engagement stream ABM stream Martech stream Leadership and strategy
08:50-09:10 Coffee and welcome
Rational thinking, spreadsheets and drunks
09:10-09:45 on lamp posts: Why you need to take a
Keynote 1
chance and get lucky. Rory Sutherland,
Chairman at Ogilvy
09:45-10:15 Keynote 2 (headline
"Coming soon
sponsor)
Pursuing a burning ambition: FireEye’s
10:15-10:45 rocket-powered journey from industry
Keynote 3
challenger to brand leader. Vasu Jakkal.
CMO at FireEye
10:45-11:15 Coffee break
11:15-11:45 Keynote 4 Coming soon
How to take a martech stack approach
11:45-12:15 Keynote 5 that becomes your revenue engine. Rossa
Shanks. CMO at Dow Jones
12:15-1:15 Lunch
1:15-1:45 Coming soon Coming soon Coming soon Coming soon
Meteoric small business growth: an
Account based marketing: Fake news or
1:55-2:25 inspiring story of success, and how you
Coming soon financial reality? Joel Raydon and Thad Coming soon
can achieve the same. Nate Evans.
Kahlow and Business Online.
VP Marketing at Powerblanket
Launching a Global ABM Program…
The integration leaks in your tech stack: Revenue chemistry: How to use data to
Why now’s the time to get personal the good, the bad and the ugly and
2.35-3:05 The giant productivity suck. drive your marketing + sales alignment.
in B2B - and how to do it right. Diane ultimately the beauty - Danny Nail, SAP.
Maureen Blandford. VP of marketing Aaron Bolshaw of MyAlly and
Hund, SVP Marketing at US Foods Head Global ABH at SAP. Alisha Lyndon.
at Community Brands Vincent Pietrafesa of Stirista
Funder & CEO at Momentum ABM
3.05-3:35 Coffee break
How your tech stack can produce ROI
and unleash B2B business growth.
3.35-4:05 Coming soon. The MX Group Coming soon. Enigma Rob White. Senior brand manager at
Coming soon. LoSasso.
Whirlpool Corporation. Liz Brohan. CEO
and President. Colman Brohan & Davis,
Inc. (CBD Marketing)
Lessons of putting the cart before Advocates, ambassadors and activation –
Speaking volumes: How to create
Lessons from the trenches: Maximizing the horse: Process improvement for how to win friends and influence people
killer content and measure its success.
4.15-4:45pm your ROI from ABM field events. streamlining marketing campaigns. in a B2B environment. Cara O’nions.
Jennifer Farrington CMO & BDO
Steve Etzler. CEO at BDI Emily Gravel. Senior MA specialist Global marketing director at
at Mazars
at Carbon Black Bottomline Technologies
Refreshments and
4:45-5:05
networking
5:10-5:45 Coming soon
5:45-6:50 Drinks reception
5:50-6:50 B2B Marketing Elevtaion
Awards ceremonyDay 2 agenda at-a-glance
Main floor Keynotes/General Engagement stream ABM stream Martech stream Leadership and strategy
Welcome and
08:50-09:10
introduction
In marketing we trust: How to build
09:10-09:45 confidence in the C-Suite and on the street.
Lee Odden. CEO & co-founder,
TopRank Marketing
Panel discussion. Skip forward: What
does the future hold for the B2B CMO?
09:45-10:15 Chaired by Joel Harrison, B2B Marketing.
With Jeff White, USG; Teresa Poggenpohl,
Accenture; n/a; Debbie Murphy,The
Economic Club of Chicago
Revenue Operations: The next step in
10:15-10:40 marketing and sales alignment . Jay Famico.
Co-founcer, Capstone Insights
10:40-11:05 Coffee break
Data-driven marketing – the 20 new
From zero to hero: How to make ABM
The Power of Brand - your biggest developments you need to know about
11:05-11:35 a core go-to-market strategy in less than
engagement opportunity of all. Stefan right now. Ruth Stevens president, Coming soon
two years. Bruce Eidsvik. SVP, global
Doering. Brand strategy lead at PwC EMarketing Strategy and Theresa Kushner
revenue marketing, Genesys.
Partner,Business Data Leadership
Trounce your competition: Do this one
Creating a high-performance culture
Visual Social Marketing: The Next thing to transform the power of your
11:40-12:10 in your marketing team. Trinh Le.
Generation of Social Media. Marissa Coming soon content marketing. George Stenitzer.
Director of Strategic Marketing at
Pick at MP Consulting Founder & Chief Content Officer at Crystal
LP Building Solutions
Clear Communications
12:10-1:10 Lunch
Panel Session: Evaluating Marketing
1:10-1:40 intelligence needs and solutions. Parks
Coming soon. Omobono Coming soon. Quarry Coming soon. Edelman
Blackwell, VP of marketing & client
development at PMG (moderator)
How to finally understand the ROI of every
Six crucial concepts in client and Running full stack ABM in an enterprise bit of your marketing spend: The lessons
Agile marketing: A roadmap for global
1:50-2:20 customer experience. Bianca technology organization. Sandy Walters. learned from one remarkable attribution
marketing teams. Michael Collins. MD
Barbucci. National Director at Sr. Marketing Professional at Citrix with journey. Carmen Gardiner, at Progress
and CMO at CFA Institute
Stikeman Elliott Ricky Abbott. President at Transmission with Dan Vawter. Managing Partner at
Sojourn Solutions
2.30-3:00 Coming soon Coming soon Coming soon Coming soon
Bridging the trust gap: How to win your
A B2B marketer’s guide for surviving customer’s trust when you keep changing
3.10-3:40 the cookie apocalypse. Nick Dujnic. Coming soon Coming soon things! Heike Neumann. Sr. Director
VP of Marketing, LiveIntent OMC at Oracle Marketing Cloud and Jim
Grinny. Founding partner at 90Octane
3.40-4:10 Coffee break
Managing your goddamn stakeholders:
The single most important success
4:10-4:55 factor in B2B marketing. Doug Kessler.
Creative Director & Co-Founder,
Velocity Partners LtdJust some of the red-hot lineup of speakers at
B2B Marketing Ignite USA 2020
Ignite USA 2020 will bring you a red-hot line up of innovating and inspiring marketing speakers focused on success in B2B. Take a look at just some of the
speakers who’ll be presenting and inspiring.
Rory Sutherland Doug Kessler Vasu Jakkal Rossa Shanks Lee Odden
Vice chairman Creative Director Executive Vice President and Chief Marketing Officer CEO & Co-Founder
Ogilvy & Co-Founder Chief Marketing Officer Dow Jones TopRank Marketing
Velocity Partners Ltd FireEye
Stefan Doering Gil Allouche Danny Nail Teresa Poggenpohl Jennifer Farrington
Brand Strategy Lead CEO Head of Global ABM Senior Managing Director Chief Marketing & Business
PwC Metadata.io SAP Accenture Development Officer
MazarsFull conference pass plus Full conference pass.
Where’s this happening? Whats included
half-day training. $2190 $1595
It’s all going down in Chicago, Illinois, at
Half-day masterclass. Tues 26 May. PM*
the unique, chic and gorgeous Renaissance • Marketing operations and management 3
Chicago Downtown Hotel, right by the river. • Marketing strategy and planning
We have special discount room rates for all Ignite
Welcome reception drinks 3 3
guests who need accommodation for the 2 days.
Full day conference. Weds May 27. 3 3
Trust us – it’s one awesome hotel.
Full day conference. Thurs May 28. 3 3
B2B Marketing Elevation Awards ceremony.
Why you can’t miss this Weds May 27: 5.45 -7.00pm
3 3
We have one aim – to bring you an unmissable line- *Choose 1 of 2 masterclasses when booking.
up of speakers not only from across the USA, but
from the very smartest and innovative B2B marketing
leaders across the globe.
“I left this conference with enough new thoughts
to redo my entire content strategy”
All in all, Ignite USA 2020 will leave you pumped
with new and actionable insights, strategies, Maureen Blandford, VP marketing at Community Brands
inspiration and connections. Ignite London attendeeB2B Marketing Ignite USA Partners
Headline partner:
Get in touch
All of our partners:
Visit B2BIgniteUSA.com
Email events@b2bmarketing.net
B2B Marketing USA
B2B Marketing USA
233 N. Michigan Avenue. Suite 3050
Chicago. IL 6060.
B2B Marketing Head Office
147–149 Farringdon Road
London. EC1R 3HN
UK
Tel: +44 (0)20 7014 4920
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