UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers

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UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
UCAS 2019 Exhibitions
Over “180,000” young people visit a UCAS exhibition each
year to find their future.
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
UCAS is at the heart of connecting people
  to higher education. Mission: To inspire and
  facilitate progression in education through
  information and admissions services.

Driving the best student experience by connecting you with their
journey to, through and beyond education.

The revenue we raise is directly responsible for funding the
admission services and facilitating the ambition of young people in
education.
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
UCAS have partnered with EqualEngineers to deliver the
employer-lead offering at our flagship network of 12 UK events.
EqualEngineers bring their experience of targeting under-
represented groups. Both organisations share a common ethos
to connect inclusive employers with diverse talent. By working
together, we will showcase apprenticeship opportunities across
a wide array of industries, businesses and employers, and we
invite you to find out more on how you can join us as an
exhibitor.
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
Our flagship network of 12 UK events; aimed at
                                         young people interested in finding out the
                                         multiple pathways open to them. As an
                                         exhibitor, you will have access to an audience
                                         of around “80,000” across the network of
                                         events. With added value of being involved in a
I was honestly expecting something       comms journey sent to attendees prior to and
quiet and not too interesting, but the
entire atmosphere of the exhibition      post the event to compliment the conversation
was truly amazing. I loved the spirit    and extend your engagement.
that was so very prominent!
– Student 2017
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
21% of those who declined an offer from
 a University, told us they had chosen a
    Degree Apprenticeship instead
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
Apprenticeships are big news…
Our research shows understanding is growing…

   “Of the 180,000 year 12 students who attended a UCAS exhibition in 2018,
   37% told us they would be applying for a Degree Apprenticeship in the next
                                    year”
             Tristan Luton – Head of Early Careers – UCAS Media
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
Network of exhibitions – 12 Key events
   Northern Ireland          Manchester               Bristol
Eikon Exhibition Centre    Manchester central          UWE
    27/28 February            5/6 March            11/12 March
    Footfall: 4,261         Footfall: 13,569      Footfall: 4,854

         Kent                   Exeter              London
   Kent Event Centre       Westpoint Centre       Excel Centre
      15th March             19/20 March          25/26 March
    Footfall: 3,352         Footfall: 8,588      Footfall: 12,184

         Cardiff                Sussex              Tyneside
Cardiff Metropolitan Uni    Brighton Centre     Metro Radio Arena
        10th April             25th April           30th April
     Footfall: 4,533         Footfall: 3,730     Footfall: 4,382

       Liverpool               Sheffield           Birmingham
    Liverpool ACC           Sheffield Arena            NEC
       14th June               21st June           24/25 June
    Footfall: 6,101              4,613            Footfall: 8,782
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
UCAS exhibitions 2019

           180,000+ 16 - 19 year old's across the
           network of events, all looking for ideas and all exploring where
           their passion could take them.

           48 exhibitions across the UK including three premium events at London
           ExCeL, Birmingham NEC and Manchester Central bringing together
           universities, colleges, professional bodies, charities, apprenticeship
           providers, employers and careers advice all under one roof. We run 12 events
           directly and a further 36 are delivered by a network of organisers with our
           support.

           Growingly, there is an increasing demand for apprenticeships with attendees
           in 2018 indicating they are actively considering this as a viable career
           pathway. We are looking for organisations who have apprenticeship-
           opportunities to showcase their offering to our audience at our 2019 events
           series.
UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
Stand
                                                      examples

                                                      6m x 4m shell

We partner with The National Apprenticeship Service
           at a network of 48 UK events.
UCAS exhibitions have been part of the
                            education landscape for over 20 years.

                            •   Pre event email competition to drive footfall and engage attendees
                            •   Stand space to deliver mini workshops and talk to students and teachers
                            •   Logo on event collateral to promote partnership
                            •   Connect with c. “180,000” visitors

                            Career Zone
                            London, Manchester and Birmingham Exhibitions also include the careers zone
                            where young people can come and meet employers and young apprentices to
                            discuss future options.
“120,000” conversations
opened with data scanning   London – 16,000 attendees
                            Manchester – 14,000 attendees
solution                    Birmingham – 13,000 attendees
Triggered email journey to every event attendee along
           the way
Attendee   •   Dedicated content plan along the learner journey
Journey    •
           •
               Content slots available
               50% average open rate & 5% average click through
               rate
Emails
           Email newsletters

           •   Journey emails prior and post event
           •   Containing core UCAS information
           •   Shared with other brands
           •   EqualEngineers are will be promoted in these emails
The event was really
          great and we had lots
         of good feedback from
         our attendees. We had
         lots of good talks with
         students and the event

Sample
              was very well
                organised.

         Maria Whittingham -
         Student Recruitment
            Manager - CGI

image
Audience Breakdown
   Year 12 students – 90%
    Year 13 students – 5%
   Parents & Advisers – 2%
    Year 11 students – 1%
        Mature – 1%
    Foundation year – 1%

                        Sample
                        image
Pay per event
stand prices – Careers
UCAS 2019 Season Exhibitions
Premium shell scheme exhibitions

 Event               Single       Double    6m x 4m                6m x 4m
                     3m x 2m      6m x 2m   Shell                  space only
                                            (4m shell back wall)

 Birmingham (NEC)    £3,015       £4,545    £5,083                 £5,991

 London (ExCeL)      £3,015       £4,545    £5,083                 £5,991

 Manchester (MCCC)   £3,015       £4,545    £5,083                 £5,991

 All costs are exclusive of VAT
                                                                                Prices
                                                                                +VAT
Shell scheme exhibitions
 Event             Single         Double    6m x 4m                 6m x 4m
                   3m x 2m        6m x 2m   Shell                   space only
                                            (4m shell back wall)

Bristol            £2,565         £3,875    £4,440                 £5,280
Cardiff            £2,565         £3,875    £4,440                 £5,280
Exeter             £2,565         £3,875    £4,440                 £5,280
Kent               £2,115         £3,210    £4,440                 £5,280
Liverpool          £2,565         £3,875    £4,440                 £5,280
Northern Ireland   £2,565         £3,875    £4,440                 £5,280
Sheffield          £2,565         £3,875    £4,440                 £5,280
Sussex             £2,115         £3,210    £4,440                 £5,280
Tyneside           £2,565         £3,875    £4,440                 £5,280

 All costs are exclusive of VAT
                                                                                 Prices
                                                                                 +VAT
What’s included

•   Stand space or shell scheme build of stand

•   Brand/logo on exhibition supporting collateral including:

      •   tickets
      •   event guides
      •   specific event email communications

•   Full page advert in event brochures to raise awareness, specifically to promote and
    drive awareness of the Equal Engineers zone at the events.

•   Inclusion in pre & post event email journey to all event attendees
Contact exhibitions2019@equalengineers.com to register your interest.

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