UEFA European Championship stadiums - Exterity
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Case Study
UEFA European
Championship stadiums
Exterity scores IP video deal to bring
1.1 million fans onside at UEFA
European Championship stadiums
One of the world’s most awaited sports tournaments, UEFA Euro 2016
is set to attract 2.5 million visitors in ten cities around France. The
venues have all been renovated to ensure that they offer the very best
fan experience, including streaming video coverage of the on-pitch
action around the stadium.
IP Video & Digital Signage Solutions
Case study | UEFA European Championship stadiums
The challenge
While supporters are undoubtedly coming to see the action on the to 400 screens around the stadium, and we wanted a system “UEFA Euro 2016 is set to be
pitch, it is crucial for stadiums to provide a totally immersive match that would help us to offer the best experience to all our visitors,” the biggest tournament in the
day experience for all spectators, regardless of their location within said a representative of Stade Pierre-Mauroy. “By combining high competition’s history, with 24
the ground. quality with centralized management, the Exterity system enables sides from across the continent
us to easily distribute the right content to the right audience, competing for European football’s
The Euros 2016 tournament will host 24 teams – more than and even facilitate the delivery of multiple live event feeds during premier international competition.
any other previous UEFA European Championship – and with busy times.” This illustrates the popularity of this
demand for tickets eight times higher than the number on sale, summer’s championship and why
the stadiums wanted to ensure that they didn’t compromise on supporters will have unprecedented
the fan experience of those lucky enough to secure a seat. To The result expectations for their in-stadium
achieve this, no fewer than six stadiums have undergone thorough experience. We are proud that
refurbishments, while four new stadiums were built in the run The Exterity systems have been deployed for use at over 20 our IP video solution has been
up to the event. This enables each venue to offer state-of-the-art games during the tournament, and experienced by over 1 million selected to transform the match
experiences for tech-savvy football fans. football fans from around the world. The IP video system enables day experience for over 1 million
fans to watch the game up close in real-time, regardless of their fans and that we will play such a
location within the venue, while ensuring that the media can fundamental role in this new era of
“Stade Pierre-Mauroy is a brand new The solution receive relevant footage to prepare their commentary. video-enhanced live sports.”
stadium, and as such, we wanted Colin Farquhar, CEO, Exterity
to ensure that we provided state- Four of the ten stadiums hosting the tournament have chosen “UEFA Euro 2016 is set to be the biggest tournament in the
of-the-art experiences. To achieve to partner with Exterity – incidentally the only IPTV technology competition’s history, with 24 sides from across the continent
this, we produce and deliver tailored company to have installations in more than one stadium – to competing for European football’s premier international
content to close to 400 screens ensure that they offer the best video experience possible. Three competition. This illustrates the popularity of this summer’s
around the stadium, and we wanted of these stadiums, including the Stade Vélodrome in Marseille, championship and why supporters will have unprecedented
a system that would help us to underwent refurbishment and installed an updated video system expectations for their in-stadium experience,” explained
offer the best experience to all our to provide better quality around the venue. The fourth, Stade Colin Farquhar, CEO at Exterity. “We are proud that our IP
visitors. By combining high quality Pierre-Mauroy in Lille, is a new build, which required a brand new video solution has been selected to transform the match day
with centralized management, the system to enable it to rival with bigger institutions in the sports experience for over 1 million fans and that we will play such a
Exterity system enables us to easily industry. Exterity is incidentally the only IP video solution provider fundamental role in this new era of video-enhanced live sports.”
distribute the right content to the to be deployed in four of the venues hosting the UEFA Euro 2016.
right audience, and even facilitate the
delivery of multiple live event feeds Exterity provided an end-to-end solution that facilitates the The Exterity systems for UEFA Euro 2016 in a nutshell:
during busy times.” distribution of high-quality content to TV displays in the hospitality/ • Installations in 4 of the 10 Euro venues
Stade Pierre-Mauroy VIP suites and the pressroom. In addition to the live footage shot
• Only IP video technology provider with more than 1
during the game, the Exterity system features built-in content
deployment
protection capabilities to enable the venues to offer encrypted
football-related content from various TV channels. • HD and SD Encoders
• Digital terrestrial and satellite TVgateways
“Stade Pierre-Mauroy is a brand new stadium, and as such, we
• Receiver set-top boxes servicing 1000s of screens
wanted to ensure that we provided state-of-the-art experiences.
To achieve this, we produce and deliver tailored content to close • AvediaServer to manage and control the Exterity IP
video system from a centralized platform
IP Video & Digital Signage Solutions
About Exterity
Since 2001 Exterity has been designing, developing
and manufacturing technically innovative products that
deliver video over an IP network to some of the leading
organisations across the globe. Our IPTV technology
solution enable the distribution of TV, video and digital
signage over enterprise IP networks to an unlimited
number of end points, supporting large volumes of
content and receiving devices without compromising
system performance or availability.
In 2021, Exterity was acquired by VITEC, a worldwide
leader in IP video streaming solutions. The move signals
VITEC’s intention to accelerate growth and strengthen
its leadership position, with natural technology and
customer synergies between the two companies that will
enable VITEC to extend its reach into new geographies,
market verticals and partners.
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Exterity Ltd. The information and specification are subject to change without
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e: info@exterity.com w: www.exterity.com correct but does not accept liability for any error or omission.
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