W4: Human Capital Analytics Technology: Understanding Multiple Stakeholder Perspectives - Edward Houghton - v2

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W4: Human Capital Analytics Technology: Understanding Multiple Stakeholder Perspectives - Edward Houghton - v2
W4: Human Capital Analytics Technology:
            Understanding Multiple Stakeholder Perspectives

       Matthew Naudi                              Edward Houghton
Chief Group HR Manager Allied Group    CIPD’s Research Advisor for Human Capital Metrics
                                                        and Standards
W4: Human Capital Analytics Technology: Understanding Multiple Stakeholder Perspectives - Edward Houghton - v2
Human Capital Analytics
    Technology
 Understanding Multiple Stakeholder Perspectives
W4: Human Capital Analytics Technology: Understanding Multiple Stakeholder Perspectives - Edward Houghton - v2
Our purpose
                     ...by improving practices in
                     people and organisation
       Championing   development...
       better work
       and working   ...for the benefit of
       lives...      individuals, businesses,
                     economies and society.

                                                3
W4: Human Capital Analytics Technology: Understanding Multiple Stakeholder Perspectives - Edward Houghton - v2
Three new analytics reports
   The CIPD perspective

   • What is HR analytics?
   • What is does theory and practice
     evidence say?
   • What can be done to improve?
Section 1: What is HR analytics
   and how does it relate to
           evidence?
What is HR analytics?                          A group of 18 practices which are
             A number of analytics             used by organisations to measure the
             processes for analysing HR        workforce (Falletta, 2014)
             data (Harris et al, 2011)
                                                   An evidence-based approach for
A way to measure and monitor                       making better decisions on the people
individual performance (Mondare                    side of business and consists of an
et al, 2011)                                       array of tools and technologies, ranging
    Process using statistical techniques linking   from simple reporting of HR metrics all
    HR practices to organisational performance     the way up to predictive modelling
    (Lawler et al, 2004)                           (Bassi, 2011)
A comprehensive definition…
                                                           “HR analytics consists of a number of processes,
                     What is                               enabled by technology, that use descriptive, visual
                                                           and statistical methods to interpret people data
                     HR                                    and HR processes. These analytical processes
                     analytics?                            are related to key ideas such as human capital,
                                                           HR systems and processes, organisational
                                                           performance, and also consider external
                                                           benchmarking data” (Marler and Boudreau 2017).

Ref: Centre for Evidence Based Management: www.cebma.org
                                                                                                 7
What is evidence?
       What is                                              Why do
       evidence?                                            we
                                                            need it?

     Evidence in management comes 4                        To make better decisions: “evidence-
     recognised forms:                                     based decision making is the use of
     1. Outcomes of scientific research                    critically appraised evidence from
     2. Organizational data and analytics                  multiple sources to increase the
     3. Professional judgement and experience              likelihood of a favourable outcome.”
     4. Stakeholders’ values and concerns

Ref: Centre for Evidence Based Management: www.cebma.org
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Section 2: How does HR
practice use analytics and
        evidence?
We use different types of evidence at work…
 •   Advice from colleagues
 •   Intuition
 •   Management literature
 •   Results from scientific research
 •   Data, facts and figures
 •   Judgement of other experienced people
 •   Insights from external experts (consultants)
 •   Values and concerns of people affected by the decision
 •   Personal experience
 •   Knowledge from formal education
How do YOU use evidence at work?
• Turn to the person next to you and discuss which of these evidence types you use at
  work each day:
  Advice from colleagues             Judgement of other experienced people
  Intuition                          Insights from external experts (consultants)
  Management literature              Values and concerns of people affected by the decision
  Results from scientific research   Personal experience
  Data, facts and figures            Knowledge from formal education
• Which are MORE frequently used by HR?
• Which are LESS frequently used by HR?
HR using different types of evidence

                                       Reference: CIPD HR
                                       Outlook Winter 2017
Section 3: Understanding
 multiple perspectives
The HR profession needs to improve
          HR                       Non-HR
          How satisfied are your   How satisfied are you
          internal stakeholders    with the analytics HR
          with HR analytics?       provides?

                                                           Reference: CIPD HR
                                                           Outlook Winter 2015
What business users need…

                Corporate
                             Trust
                alignment

                             Tech
                 Agility
                            mobility
                                       Reference: SAP
                                       Analytics 2017
Section 4: How to improve
Barriers for improved analytics practice
Recommendations for improving analytics
practice
1. Articulate the importance of human capital, social capital and intellectual
   capital through analytics.
2. Invest in high quality benchmarking studies which follow robust academic
   methods
3. Improve empirical evidence of the impact and risks of people analytics
4. Build human capital into the future people profession’s body of knowledge
Thanks

Any questions?
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