What's in a name ? Kettering HSHAZ Cultural programme application

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What's in a name ? Kettering HSHAZ Cultural programme application
Kettering HSHAZ Cultural programme application

What’s in a name ?
What's in a name ? Kettering HSHAZ Cultural programme application
Contents
Application form ......................................... P1-16
Key Objectives Chart.......................................P17
Programme reach.............................................P18

Appendix A         Project Plan
Appendix B         Outputs
Appendix C         Budget
Appendix D         Risk register
Appendix E         Tasklist
Appendix F         Memorandum of Understanding
Appendix G         Letters of support
What's in a name ? Kettering HSHAZ Cultural programme application
Section 1
Programme Overview
Historic England Reference Number (if already known/allocated)
Unknown

Programme Start Date
May 29th 2021

Programme Name
What’s in a Name

High Streets HAZ High Street
Kettering

Version and Submission Date:
Version 6.3

Total grant amount being applied for (£):
Year 1: Launch year - £57,020
Year 2: Developing audiences and engaging communities = £34,500
Year 3: Celebrating the High Street = £28,450
Year 4; Reflection and consolidation = no budget requested

Total for all years = £119,070

Programme Summary (150 words max):
Kettering’s theme ‘What’s in a name’ emerged from research that explored how the street names have changed within
the town centre over the years. This turn of phrase also traces its origins to Shakespeare’s Romeo and Juliet and
seems particularly relevant for this cultural programme, challenging us to look beyond names and perceptions and
instead consider the unique substance of Kettering, both its people and places.
It aims to celebrate the rich physical heritage of Kettering but also create a framework to illuminate the wealth of past
and present cultural activity through a series of lively events. The programme presents an opportunity to widen
participation, and develop meaningful community led programming through a range of innovative media. New
content involves pop-up events, filmmaking, street theatre and participation events. The programme is linked to the
delivery of the GLAM project, a £3.6m extension to the Alfred East Gallery, Library and Manor House Museum due for
completion in 2022.
.
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What's in a name ? Kettering HSHAZ Cultural programme application
Section 2
Applicant Details
Name of Cultural Consortia Lead Organisation / individual applying

Kettering Borough Council/ Rochelle Mathieson

Legal structure of Lead Consortium,

Local Authority (Kettering Borough Council).
VAT number: GB121510432

Lead contact name responsible for managing the programme

Anna Collins
Rochelle Mathieson

Job title/position in the organisation

Anna Collins- Cultural Projects Implementation Manager
Rochelle Mathieson – Head of Commercial and Economic Development, Kettering Borough Council

Lead contact phone number

07453299418
07595244800

Lead contact email address

annacollinsprojects@outlook.com
Rochelle.Mathieson@kettering.gov.uk

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What's in a name ? Kettering HSHAZ Cultural programme application
Cultural Consortia Details:

Organisation /            Lead Contact            Contact email                         Type of org:
Individual
                                                                                        Charity/VAT etc.

Friends of the Art        David Brown             Davidbrowndoc40@gmail.com             Registered charity
Gallery and Museum
                                                                                        Not VAT registered

Kettering Civic Society   Monica Ozdemir          kettcivic@gmail.com                   Registered charity
                                                                                        Not VAT registered

Wicksteed Park            Tracey Clarke           Community@wicksteedpark.org           Registered charity
                                                                                        Not VAT registered

Picture the Difference    Zoe Martin              admin@picthediff.com                  Registered charity
                                                                                        Not VAT registered

Friends of the Library    Chris Davison           Christopher.davison1@icloud.com       Community volunteer
                                                                                        group

Made with Many (key       Helen Willmott          helen@madewithmany.org                Registered charity
delivery partner)
                                                                                        Not VAT registered

KDAS                      Ian Luck                studio@ianluck.co.uk                  Registered charity
(partner)                                                                               Not VAT registered

Kettering Borough         Katie Lewis/ Rochelle   Katie.Lewis@kettering.gov.uk          Local Authority
Council – Events Team     Mathieson
                                                  Rochelle.Mathieson@kettering.gov.uk

Anna Collins Projects     Anna Collins            annacollinsprojects@outlook.com       Partnership, not VAT
LLP                                                                                     registered

Northamptonshire          Martin Lawrence MBE     Martin.lawrence11@btinternet.com      Registered charity
Heritage Forum
                                                                                        Not VAT registered
(stakeholder)

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What's in a name ? Kettering HSHAZ Cultural programme application
Section 3
Programme Details
3.1 Overview

The need for a cultural programme in Kettering

      •    Kettering Borough Council undertook studies in 2018 that underpinned the HSHAZ project bid which illustrated
           that the existing high street has suffered over the last decade as a result of out-of-town retail developments, and
           has resulted in the loss of larger retailers from the town centre. In parallel, like many historic market towns,
           Kettering has undergone extensive structural changes that have hollowed out many of the existing functions.
      •    Community consultation held by the Council in 2019 illustrated how these issues have contributed to a loss of
           confidence and poor perceptions of the high street. Current problems faced by the town centre include
           fragmented ownership and several vacant but inflexible larger retail units that contribute to a lack of cohesion
           between existing retail uses and the public realm.
      •    There has also been an erosion in quality and character of built heritage at street level; consequently, this
           environment provides limited stimuli for street activity and the critical sense of conviviality that Kettering
           deserves. Furthermore, the Index for multiple deprivation 2019 indicates that in addition to retail vacancy; living
           conditions within some parts of the town centre of Kettering are within the second lowest national tier.
      •    COVID-19 has exacerbated the problems facing economic and existing cultural activity in the town centre since
           HSHAZ funding was committed to Kettering to carry out physical improvements. The combination of these
           legacy issues and recent events has increased the need for a programme that will stimulate high street activity
           and post-Covid recovery in tandem with the HSHAZ capital improvements.

Existing Cultural Capacity: The need to harness strengths collectively

      •    There are currently several active cultural organisations within Kettering, Picture the Difference, Friends of the
           Art Gallery and Museum, Kettering Civic society and KDAS, to name a few (see the consortia list). Whilst they
           provide rich and varied content to a range of audiences; before this programme proposal, there was no formal
           connection between these organisations and no existing cultural programme to harness their collective
           strengths.
      •    These existing cultural groups have an excellent reach to a range of different audiences locally; however, there
           are harder to reach groups within the community, such as lower-income, LGBTQ, and minority communities
           that we seek to engage as part of this programme. There are volunteering opportunities within the area;
           however, access to these networks is limited, and the capacity and skills base requires development.
           Furthermore, studies by Nesta1 identified Northants as an area with a creative capacity in need of facilities to
           enable cultural output.
      •    Kett-fest is an important and successful annual event that temporarily transforms the town centre. This pulls
           together local businesses, arts organisations and community groups that demonstrate the wealth of talent
           within Kettering. It illustrates the positive energy that is present but often hidden within Kettering and what
           could be achieved if these organisations worked together with a common vision on a longer-term programme.

1
    https://media.nesta.org.uk/documents/the_geography_of_creativity_in_the_uk.pdf
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What's in a name ? Kettering HSHAZ Cultural programme application
The proposed cultural programme will invoke the following as aspects:

   •   Weave together existing programme elements
   •   Enhance existing programme offerings and the capacity to reach new audiences.
   •   New programming and commissions

Ongoing town centre initiatives within Kettering that complement the proposed cultural programme

   •   There are planned HSHAZ public realm works, conversions and streetscape improvements that will run in
       parallel with the proposed cultural programme until the end of the programme in 2024. Whilst a separate
       project funded by Historic England; both will be mutually beneficial. The proposed programme aims to work in
       tandem by complimenting facilities with events when they are opened and in some cases, create content from
       the improvement projects such as the restoration of the mosaic and associated documentary.
   •   The GLAM project involves the extension of the Alfred East Gallery, Library and Manor House Museum and whilst
       unconnected to the HSHAZ project this provides new spaces for events and will be linked to some of the
       initiatives (see the interactive heritage trail). This improved cultural destination will form an anchor at the
       Southern portion of the HSHAZ zone and in combination with a programme of events will help draw footfall
       through the town centre.
   •   The Kettering Town Centre Delivery Plan is in. progress, In addition to HSHAZ, GLaM and the cultural
       programme, this involves a further 19 short, medium, and long term projects that will be mainly delivered by
       the Council, with some in conjunction with the private sector through section 106 revenue.

3.2 Aims and Outcomes/ How this programme relates to the current HSHAZ programme:
Why Kettering? A unique opportunity to harness significant local creativity in combination with other large cultural
investments to transform a historic high street that has suffered from years of blight.

   •   The town centre of Kettering has a rich history owing to its non-conformist past and the legacy of its cooperative
       movement resulting in early examples of bottom-up innovation, and a legacy from the shoe and boot industry,
       and the innovative architecture of Alfred Gotch. Historic images illustrate streets that were active, diverse and
       host to memorable public events. The new cultural programme aims to follow in the same cooperative spirit
       and proposes a community-led initiative that will bring renewed confidence to the town centre.
   •   Kettering is fortunate to have many of the foundations for culture-led regeneration programme already in place;
       this includes broad local community support, local political support and the cumulative benefit of other culture
       led capital projects being undertaken by the Council. Several community consultation exercises have already
       been carried out (2018, 2019, 2020) by Kettering Borough Council with over 700 responses indicating unanimous
       support for an enhanced cultural offering within the town centre as a key priority.
   •   A new cultural hub (GLaM) is currently underway at the southern end of the HSHAZ area, In addition to the
       HSHAZ streetscape enhancement project. In parallel, several improvement projects are proposed under the
       Town centre Plan. These factors present a backdrop of investment and positive momentum occurring alongside
       the proposed cultural programme to contributing to its success and linked to the programme content. As
       illustrated by the Mendoza review in 2016 Culture led regeneration has been proven to achieve inclusive and
       sustainable growth, networking, training and sector development, and the ability to build strategic linkages with
       other national projects. This investment that was secured before Covid 19 is now even more relevant and will
       act as a catalyst for post Covid recovery creating a real opportunity to make a substantial and lasting
       transformation to the high street, and the lives of those who live within the town centre when combined with
       the funding for the cultural programme.

A cultural programme that compliments and enriches the HSHAZ project.

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What's in a name ? Kettering HSHAZ Cultural programme application
•    There is a real need for the physical HSHAZ improvements to be supported by a cultural programme that will
         stimulate economic activity, drive footfall and transform perceptions of the town as recognised by Historic
         England this can provide high streets with a competitive advantage.2 This cultural programme will aim to bring
         new audiences and visitors to the town, and strengthen the existing audience and visitor engagement through
         a coordinated events programme. The influx of new visitors and these events will create new opportunities for
         local businesses and investors to act as custodians of the new built and public realm improvements.
    •    The programme content is aligned with the ethos of community-led cultural regeneration model
         recommended by the Grimsay review ‘Build Back Better’ (2020). This report proposes that town centres
         and high streets rediscover their community purpose in order to thrive and recover following Covid-19.
         The report recommends decentralised decision making and bottom-up networks are the most adept way
         to engage local, efforts and energies and encourage entrepreneurship. The report argues for a greater
         focus on public spaces and how these can be imaginatively used. This presents a unique opportunity to
         celebrate newly completed areas of public realm and streetscape with street theatre, tours, and other
         community-led public events to create a sense of collective ownership and care.
    •    The themes and emphasis of the cultural programme will be strongly aligned with the history of Kettering, its
         industries, local stories and events, these will act as a form of interpretation, and help audiences to understand
         the place of the built environment within that history.
    •    A range of new artworks and interactive events, heritage trails and permanent commissions will aim to draw
         audience attention to historic buildings and spaces. This programme will aim to differentiate and strengthen
         the local experience economy to stimulate creative new uses and future economic activity.
    •    It is recognised that the success of any events programme is contingent on the ongoing Covid-19 situation, at
         the time of writing there is hope that the majority of the programme (years 2-3) will fall after a vaccine is in wide
         circulation. This situation will be reviewed quarterly; however, the Year 1 programme of events anticipates a
         largely outdoor series of activities along with events that can readily be made Covid secure.

Changing perceptions of Kettering’s high street through new temporary and permanent interventions.

    •    The programme aims to transform the current perception of the town centre, by creating symbols that celebrate
         the rich history of Kettering and encourage locals and visitors to think differently about what the town centre
         represents. This approach aligns with the local Government Associations guide to revitalising town centres3.
    •    Creating memorable experiences can be a powerful way of changing public perceptions. Shops and well-known
         public spaces will be used for lively cultural events, and tours and talks. This will create a sense of renewed
         investment and signal the high-street area as a place for public life, enjoyment and culture.
    •    The programme should be clearly representative of the local community. In addition to encouraging the public
         to participate in content creation as well as the events, the consortium will integrate activities with local
         businesses and groups as part of the process of developing and delivering the programme. This will allow
         people to see that Kettering is active with opportunities for the local community to get involved and help shape
         the future of their town centre.
    •    An annual community pop-up shop will showcase a revolving set of exhibitions and talks, this will bring a
         welcoming presence to a vacant part of the high street, and will be open both day and night, showcasing local
         talent, and interactive projects. An interactive feedback display (in the style of similar interventions such as the
         Peckham peace wall) will record feedback from communities and visitors and will hopefully serve as an artwork
         in its own right, allowing the community to see how perceptions will change during the period of the project.
    •    Physical commissions such as the art trail installations will illustrate memories from the local community,
         highlighting stories and the significance of buildings and places around the town.

Enhancing capacity; new partnerships, skills development within the community

2 https://historicengland.org.uk/advice/caring-for-heritage/streets-for-all/
3 https://www.local.gov.uk/sites/default/files/documents/5.33%20Town%20Centre_04_web.pdf
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What's in a name ? Kettering HSHAZ Cultural programme application
•   The consortium involves a partnership of over 20 organisations (see section 2). The development of meaningful
        and lasting formal partnerships will be created with the support of the consortium which aims not only to
        facilitate new cultural production but also to create a supportive environment for members to collaborate,
        share challenges and learn from each other. The aim of this framework is to increase the capacity and
        motivation for these organisations to continue developing and collaborating long beyond the end of this
        cultural programme.
    •   Paid positions will be also be made available as part of this programmes for a branding and social media
        resource, which will aim to generate a distinct and lasting identity for the high street and a means to
        communicate and coordinate activities digitally. The creation of a new brand for the high street will be an
        opportunity to involve the local community and create a lasting legacy.
    •   Skills development will also be provided to the expanded volunteer pool, as well as opportunities to gain
        experience across the consortium. This provides a unique opportunity for members of the community to
        develop their skills within the culture and leisure sector through involvement with this programme.

Encouraging a strong and sustainable legacy for cultural activity

    •   An enhanced cultural volunteer network will be developed within the local area. This initiative will be delivered
        in partnership with Tresham College and Museum Development East Midlands (see Appendix B). Cross
        fertilisation of existing volunteers between member organisations will occur within a broader network enabling
        them to gain experience with different event programmes and areas of interest. This initiative includes resources
        to re-skill and up-skill these teams to build the capacity required for a future experience and culture-based
        economy on the high street. Research by Prospects (2020) indicated the damage to graduate employment
        following the Covid-19 Pandemic, citing two-thirds of graduates will not find work in the year after graduating,
        and the increased impacts upon isolation within young adults. This programme will involve targeted
        recruitment of a younger cohort of volunteers who in the current economic situation have significantly reduced
        opportunities for employment related to their training.
    •   The cultural programme aims to give members their own collective skills, independence and momentum to
        ensure that the coordination of future cultural programmes is self-sufficient. A programme of cultural activities
        will continue beyond the end of the cultural programme and will encourage new members to join. This aspect
        is integrated into a detailed memorandum of understanding agreed with all members.
    •   The combination of improvement works, new physical installations and events will aim to inspire confidence
        for businesses and creatives to invest in this area long term, and to generate a circular economy-related to
        cultural activities within the area.

A cultural programme that will act as a catalyst for change to restore and enhance the town centre:

    •   The majority of the programme events (activities outdoor theatre events and music performances) will be held
        within the HSHAZ centre area creating immediate short-term transformations that aim to catalyse longer-term
        changes to vacant areas but also suggest new uses for the pedestrian areas. Historic images reveal the
        significance of public events and street life to the character and convivial spirit within the town centre of
        Kettering. This programme aims to revive this spirit.
    •   Increased footfall, new cultural activity and new visitor types would encourage vacant retail units to be occupied
        for new creative uses by local businesses and initiatives. This would perpetuate the perception of the high street
        as a vibrant place to be. The Grimsey review4 illustrates the power of innovative initiatives where creative ideas
        have thrived following temporary events. This includes examples such as Altrincham where existing cinema
        buildings were repurposed as local food markets, and pop-up shops have become places where once again in
        history local creatives and cooperatives (rather than national chains) can showcase their wares.
    •   New art installations and an elevated sense of value associated with the streetscape has been demonstrated to
        lead to more investment inbuilt heritage by private individuals and businesses5 This will encourage a greater
        sensitivity toward new high-quality ground level frontages.

4 http://www.vanishinghighstreet.com/wp-content/uploads/2020/06/Grimsey-Covid-19-Supplement-June-2020.pdf
5
  https://www.local.gov.uk/sites/default/files/documents/5.33%20Town%20Centre_04_web.pdf
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What's in a name ? Kettering HSHAZ Cultural programme application
•   As with many events programmes, ‘fringe’ events out-with this programme are anticipated and will actively be
        encouraged and supported where possible.

Enabling community co-creation of the programme

    •   Community co-creation is facilitated by a range of projects that seek content, stories and involvement from
        local people, in addition to interactive events. A community consultation exercise will be undertaken within year
        1 to establish formats in which this can be carried out; this will be adaptive dependent upon the physical
        constraints that may or may not be in place to control the Pandemic.
    •   The programme will include openings for the public to input and generate meaningful content, and access a
        more diverse representation of heritage through local memories, particularly from harder to reach
        communities. This will avoid a reductive or top-down view of Kettering’s history and aims to counteract the
        perception that the HSHAZ project or other larger capital projects are being led from the top without
        involvement.
    •   Amongst others, the consortium has engaged delivery partners (Made with Many) who have experience in
        targeting communities with a record of low engagement and running accessible community events both
        digitally and in-person

Accessible for all: Bringing awareness of Kettering’s heritage and creative content to new audiences

    •   The existing members of the consortium currently have a significant reach in the area (please refer to appendix
        G’s illustration of reach) and cover a very diverse range of communities and audiences. When brought together,
        this includes youth organisations, local artists, special needs groups, families and special interest groups.
    •   The cultural project aims to complement this by targeting hard to reach audience areas, where engagement is
        currently low in relation to heritage and culture. These include lower-income groups and those at a higher
        disadvantage or with additional needs, LBGTQ groups and minority communities within the Kettering area. In
        order to obtain this expanded reach, the consortium has specifically chosen delivery partners (Made with Many,
        Tresham college, Youth works, The UK Film School) who have experience in engaging these groups. The benefits
        of including these groups as part of the creative production process will integrate diverse voices into the
        storytelling process, and in a reciprocal manner, improve skills, knowledge and build social capital.
    •   New delivery partners will help other members of the network to develop the capacity also to reach audiences,
        that were not previously possible. The new audiences will benefit from existing content, and existing audiences
        will benefit from a greater network, new content and increased creative activity.

The future: A re-energised creative high street that the local community can be proud of and nurture for years to come.

    •   The cultural programme aims to transform perceptions of Kettering’s high street and its history but also that an
        appreciation of ‘heritage’ is a shared and accessible phenomenon. Through community involvement, this
        programme aims to represent everyday memories of the community and re-frame forgotten parts of Kettering
        in a fun and engaging way. The programme will cultivate increased civic pride and enable the community to
        further become the custodians of their high street.
    •   The programme will change perceptions of the town centre, not only as a secondary retail space but as a place
        that people visit to experience an offering unique to Kettering that cannot be replicated online or in a shopping
        mall.

3.3 Stakeholders and Partners
Please note – the term stake-holders are used here to mean any interested parties as well as anyone who has a financial
relationship with the project or wider scheme.

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Members:
Kettering Borough Council- Accountable body.
Wicksteed Park (WP)
Wicksteed Park is wholly owned by Wicksteed Charitable Trust, established in 1916 by Charles Wicksteed, a successful
engineer, entrepreneur, and inventor, and it is a Grade II English Heritage Listed Park & Garden. Wicksteed Park has
played a significant role in people’s daily lives for almost 100 years, having officially opened in 1921, it offers free access
to its rich 147 acres of heritage landscape and invites over 850,000 volunteers per year.
Picture the Difference (PtD)
Picture the Difference (PtD) is a Kettering-based, community interest company offering the creative and performing arts
to young people and adults with additional needs. They take their work into the community, giving participants the
chance to volunteer, skill share and to develop both personally and professionally.
Their core values focus on people, places, purpose and participation.
Friends of the Art Gallery and Museum (FOAGM)
The Friends of Kettering Art Gallery and Museum is a registered charity founded in 1951. Its main purpose, and central
to its constitution, is to provide assistance to the Alfred East Gallery and Manor House Museum in Kettering by way of
funds for the acquisition, conservation and restoration.
Friends of the Kettering Library (FOKL)
The Friends of Kettering Library (FOKL) plays an active role in promoting and supporting the Library Service in Kettering.
Kettering Civic Society (KCS)
Kettering Civic Society is a voluntary organisation with charitable status that was established 51 years ago. Throughout
these years the Society has collaborated with Kettering Borough Council, the local community, businesses and
organisations to fulfil the following aims and objectives in its constitution
    • To promote high standards of planning and architecture in or affecting the area of Kettering.
    • To educate the public in the geography, history, natural history and architecture of the area of Kettering.
    • To secure the preservation protection development and improvement of features of historic or public
        interest in Kettering and promote civic pride.

Key stakeholders and delivery partners:
HSHAZ Project Manager-John Udall
John Udall comes from a conservation background and is now the Project Manager responsible for delivery of the High-
Street Action zone capital project programme.
Made with Many; delivery partner for the community pop up shop
Made with Many is a community-led arts programme which produces events and activities designed to surprise, delight
and inspire. MWM aims to encourage more people than ever before to take the lead in experiencing, creating and taking
part in high-quality arts and cultural activities. Through conversations with local people and community decision-
making panels, Made with Many puts the community at the heart of commissioning artists and producing new and
exciting events.
Tresham College: delivery partner for the FOAGM/WP training initiative
Tresham College is part of The Bedford College Group, also comprising Bedford College, Shuttleworth College, The
Bedford Sixth Form, The National College for Motorsport and The Learning Partnership. They are a College of Further
and Higher Education with campuses in Corby, Kettering and Wellingborough in Northamptonshire. The college has
over 10,000 part-time and full-time students, and they strive to deliver the highest quality teaching and learning
experience for all students and staff.
Museum Development East Midlands: delivery partner for the FOAGM/WP volunteer training initiative
MDEM support museums towards a sustainable future, by running a suite of targeted development programmes, grant
funds, training opportunities, support for county forums, advice, information and one-to-one support to help deliver

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the Arts Council’s five goals and priorities. Museum Development East Midlands advocates stake holders and associated
organisations, the value and role of the rich diversity of museums and heritage sites.
Kett-Fest
This is an important community festival which brings street performers, performance artists, art and yarn bombing, live
music, creative writing for all, author readings and advice, art and photography exhibitions, burlesque dancing, KettFest
sausage, flash opera, fire throwers, theatre and much more to the people of Kettering and the surrounding areas! They
bring the arts to businesses by creating positive collaborations within our community. This festival has already had a
huge impact on the town with many events over the long weekend in July being free and accessible to the whole
community.

Carole Miles: local artist; commission ‘Art in the Town’ with Kettering Civic Society/Wicksteed Park
Carole is an artist in the public realm. Carole works as an artist in the community, across many artforms including
mosaics, print, textiles, murals, up-cycling, arts-based public engagement, walking/wellbeing projects. The work is often
informed by research, social history, local history, family histories and exploration of the place. Carole works with all
ages and abilities and has an open, engaging personality, to bring out the best in all participants.

UK Film School: Delivery partner for the ‘The Story of the Mosaic’ documentary
UK film school is the leading film school for highly practical and creative film courses that guide students in their journey
into the industry and equip them with the skills needed to produce professional films and moving content. We have
been delivering courses for over 10 years and our residential film school for young people attracts students from all over
the world. Mentors are experienced, industry professionals who are highly skilled in mentoring students in all aspects of
the filmmaking process.
Northamptonshire Heritage Forum
The Northamptonshire Museums and Historic Houses Forum is a vibrant and friendly exempla organisation which has
been set up to provide support and representation for the benefit of its members. The Forum is run by a dedicated
volunteer committee with a Chair, Secretary and Treasurer. Our Patron is HRH The Duke of Gloucester GCVO.
KDAS
Kettering & District Art Society is one of the oldest Art Societies in the country.
They are primarily an exhibiting Society which today has approximately 110 members. Some are professional and semi-
professional artists; others are amateurs who produce work of high standard and wide diversity. We organise regular
exhibitions, art shows and workshops and hope to collaborate with the consortium as the programme develops.

Other notable consultees/stakeholders
St Peter and St Paul Church, Fuller Baptist Church, Kettering Futures Partnership, Kettering Centre Town Partnership,
Kettering Arts Centre, Retail owners and operators, Local businesses.

3.4 Project Plan
            •    Please refer to Appendix A for the full overview of the programme and Appendix E for the project
                 summary task list.

3.5 Outputs
            •    The combined projected audience reach over the course of the programme is in excess of 150,000.
            •    The total number of events totals 578
            •    Please refer to Appendix B for outputs and a breakdown of information for each event audience
                 numbers against each event.

3.6 Communication and Marketing
    •   The communication and marketing strategy aims to build upon existing communications structures within the
        consortium, expanding these and enhancing their reach. A new consortium brand and active social media

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channel will be dedicated to the programme, led by new resource secured through this programme and in
      addition to members existing channels.
  •   The strategy will involve a mixed methodology to mitigate digital exclusion and will include member and council
      websites, social media, flyering and the local and national press network, including the local ‘What's on’
      publication and local community radio station. This strategy will ensure that no sectors of the community will
      be excluded through a lack of access to digital platforms. Younger audiences who are more digitally adept will
      be targeted as part of the technological events that are proposed with messaging and branding targeted to
      attract their involvement.
  •   The communications strategy will also aim to use existing business platforms and town centre partnership
      communications networks. These complimentary links will be established during the first year. Kettering
      Borough Council will also support the events through ‘this is Kettering’ Twitter (currently 2629 followers, and
      Facebook 9042 followers), and its own Twitter account (5065 followers). The GlaM project communications will
      be linked to the programme of events, and the Art gallery and Museum currently have over 1700, and 1900 twitter
      and Facebook followers respectively, a number which is set to increase when they services are re-launched in
      2022.

3.7 Community Engagement
  •   A programme of community consultation was undertaken by Kettering Borough Council in 2019 which
      received over 700 responses, this indicated unanimous local interest and support for enhancements to be
      made to the town centre area and cultural quarter comprising the art Gallery, Museum and Library. Further
      consultation that was carried out through KBC’s website in 2018 and 2019 received 300 responses indicating a
      clear alignment between the HSHAZ projects and priorities identified by the community. A summary of
      consultation to date includes:
          o   Town Centre Conference Oct 2017 which informed the development of the TC Delivery Plan 2018-25
          o   Summer 2019 – Town Centre Public Survey – results fed into a series of recommendations which the
              councils approved at committee
          o   Dedicated HSHAZ engagement conducted in Winter 2019 (included, heritage trail pilot with children)
          o   Feb 2020 Town Centre Conference #2 which re-engaged stakeholders, provided progress update and
              engaged people re cultural-led plans
          o   KBC has launched a further survey in December 2020 which aims to help the consortium to
              understand frequency of usage
  •   To date significant consultation has been conducted with the local community, this has been positive and it is
      intended that the consultation strategy for the cultural programme will build upon the foundations of this, but
      also seek to reach groups of the community that have not actively participated so far. In addition to ongoing
      community engagement being undertaken by Kettering Borough Council, the consortium is already consulting
      existing members of the volunteer pool with regards to what specific training is needed and consulting their
      audiences on aspects of the cultural programme.
  •   The cultural programme will include a number of opportunities for the public to feed into the programme to
      develop content, but also through the volunteering network directly participate in the delivery of the events.
      (refer to Appendices A and B). Our community pop up delivery partners Made with Many are experienced at
      developing strategies that ensure broad and meaningful participation.
  •   Specific areas where the community will be involved include both temporary events and permanent artworks,
      examples include the community pop-up shop where MWM will consult via a community panel made up of local
      business owners and focus groups, the art trail community panels and engagement on the theme of the
      exhibitions within the town centre during years 2/3.

3.8 Impact and Evaluation
  •   We understand that the monitoring and evaluation of the impacts and effective reach of the project are
      fundamental to its success. This process will be undertaken at annual, quarterly and monthly intervals and will
      relate to the programme outcomes, which will be developed into a series of key performance indicators.

                                                                                                                  12
Refer to Appendix A for the project plan, and Appendix B for the programme outputs. The following is the
        anticipated output:
            o   There is a projected total of 578 events over the three-year period.
            o   There is a projected total audience of 151,407 representing an investment per head for historic England
                of £0.79, with match funding; this is uplifted to a spend of £1.13 per head.

Data Collection to allow quarterly review
    •   An evaluation template is being developed for use by all members to provide a consistent means to collate
        information from audiences, participants and cultural professionals across the programme (in line with data
        protection guidelines). KBC has town centre footfall monitoring capacity to provide feedback on the anticipated
        numbers within the high street. Made with Many will utilise ‘The Audience Agency ‘to collect key data to
        understand further who our audience is during the community pop up shop in year one which will, in turn, be
        analysed in terms of reach, comparison and inform the subsequent years programming.
    •   The recruitment and training of volunteers will also be monitored; an outcome is that the volunteer programme
        will strengthen the capacity of members to deliver against outcomes and that the pool of volunteers will
        develop an enhanced range of skills. The variety of skills and experience obtained through training but also
        involvement in events will be recorded to quantify how capacity is being developed and inform how the
        programme will be adapted in years 2/3.
        The management of this information and how it will be reviewed is explained in 3.12 performance management.

3.9 Related Projects and Programmes (Interfaces)
    •   Kettering High Street Heritage Action Zone
    •   The programme of capital works being delivered via the HSHAZ project team.
    •   The community engagement strategy, (Linked to the cultural programme)
    •   The Public realm / mosaic project, (linked to the cultural programme -refer to Appendix A)
    •   Community pop up shop/Kett-fest coordinated with public realm programming
    •   GLaM programming in general once open in 2022
    •   Kettering’s town centre delivery plan 2018-2025 has 19 projects targeted
    •   Kettering Town Centre Partnership to act as a key link to local business and consortium will continue to
        identify key stakeholders.

GLaM The Alfred East Gallery, Library and Museum
This project was awarded £3million: Funding will revitalise and extend GLaM by creating flexible work/exhibition
space, engaging with educational institutions, and developing a programme of events to strengthen community links.
The total project is worth £3.6m and over the next two years will deliver transformational improvements to the
facilities. The project’s objective is to revitalise and extend GLaM to become a creative and cultural anchor for North
Northamptonshire, which provides a blend of cultural amenity space and teaching facilities while protecting and
enhancing the historic fabric of the buildings. GLaM is one of 12 projects funded in the South East Midlands (SEMLEP)
region.
Kettering Town Centre Delivery Plan;
The Town Centre Delivery plan is designed as a high-level plan that sets out the priorities for investment in the Town
Centre going forward to 2025. The 19 projects in the Delivery Plan reflect feedback from consultees at the Town Centre
conference in September 2017, take advantage of emerging development opportunities as key sites become available
and prioritise investment plans for the future. This strategy was pivotal in building the foundations for securing the
HSHAZ funding from Historic England and the GlaM funding from SEMLEP.

                                                                                                                     13
3.10 Sustainability and Legacy
An integrated network of cultural organisations and local businesses that drive footfall to enhance people’s experiences
of the town centre as a means of contributing towards a secure future for the town centre.
The sustainable legacy of the cultural programme will be built upon the enhanced capacity through training and strong
networks that will be created. A detailed memorandum of understanding was agreed (reviewed bi-annually) with all
members and commits to an ongoing programme of cultural activities and encourages new members to join. The
programme aims to normalise a collective drive and momentum rather than one lead by any one party to ensure that
future coordination is self-sufficient. In summary, alongside this rich, connected cultural network, the legacy will be as
follows:
    •   An established consortium network with the capacity to secure future funding
    •   Interactive Heritage Trail
    •   Art in the town semi-permanent installations
    •   Restored mosaic and accompanying documentary
    •   An active developed volunteer network with a new cohort of younger volunteers

3.11 Project Team and Experience
Rochelle Mathieson: Rochelle has worked within local government since 2009 and in this time, has been responsible
for securing £80m worth of competitive external funding to support the progression and development of non-statutory
initiatives benefiting communities and businesses. With a creative background, Rochelle strategic leads both the
Economic Development and Cultural Services within Kettering and is passionate about maximising the role cultural-
led regeneration has within successful place shaping, whilst supporting the development of a robust and sustainable
voluntary and community sector, which are fundamental to creating places that people want to live, work and enjoy.

Anna Collins: Cultural Projects Implementation Manager (representing KBC)
Anna has responsibility for coordination and facilitation of the consortium and its members in the development of the
programme, throughout planning and delivery and for the monitoring and evaluation phases.
Anna has over 17 years’ experience in cultural event delivery having started her career with the Ambassador Theatre
Group and Glasgow Cultural Enterprises running The Royal Concert Hall, City halls and the Old Fruitmarket amongst
others. More recently Anna led the planning, build and event delivery of a London 2012 Olympic Training Venue and
Commonwealth Games 2014 Competition venue. Anna now offers a client-side consultancy service focused on cultural
event delivery and capital project programmes. Clients include Mountview Academy of Theatre Arts, The National
Theatre, Cambridge Arts Theatre, Tobacco Dock London.

Katie Lewis KBC’s Event Officer
Katie delivers KBC’s annual event programme and will assist in providing support and guidance through the delivery
phase of the project. Katie is also responsible for monitoring footfall within the town centre and will coordinate this data
on behalf of the members

Monica Ozdemir is the Secretary for Kettering Civic Society and also sits on both the consortium project team and
HSHAZ project board to ensure the two programmes are knitted together.

Martin Lawrence MBE
Martin Lawrence brings significant experience to the team and acts as a ‘critical friend’ for the consortium. Martin is a
retired local government officer and school governance professional. He has supported 10 interim executive boards and
has more than 20 years’ experience as a school governor in both primary and secondary schools. Appointed an MBE in
the New Year’s Honours 2016. Honorary Fellow, University of Northampton 2016. Freeman of the City of London 2004.
Liveryman Worshipful Company of Stationers and News Paper Makers 2004.
Martin is also the Museum Development Director for the Wisbeech Museum and has overseen projects funded by the
National Lottery Heritage Fund, The Esmee Fairbairn Collections Fund, the Museums' Association, the Arts Council,
England, the Association of Independent Museum, SHARE Museums East and Cambridgeshire Family History Society.

                                                                                                                         14
He also leads partnerships with external organisations, including Cambridge University Museums and Cambridge
University Library.

David Brown
Chair of the Friends of The Art Gallery and Museum. A former General Practioner, David has been running town and
cemetery tours over the last five years. He co-runs a pop-up exhibition space ARTworks within the local Newlands centre
in partnership with KDAS and brings significant experience in volunteer management to the project team.

Tracey Clarke
Community and Heritage Manager Wicksteed Park
Tracey has 30 years’ experience in developing and delivering cultural event programming. Tracey has successfully
delivered community event programmes at Wicksteed Park for the last five years and secures funding from the NHLF
each year to support these activities. Tracey also raised significant funding to build a brand-new community and
learning space in 2018 to support these activities. Tracey brings significant volunteer management experience with an
existing pool of 120 volunteers.

3.12 Performance Management
    •   A Memorandum of understanding (appendix F) sets out a clear governance structure. This will be lead through
        monthly consortium meetings where members will review progress and make decisions. Kettering Borough
        Council will act as the accountable body and will facilitate this process.
    •   Key performance indicators will be established collectively through the consortium and will relate directly to
        the aims listed in section 3, graded against cost, time and quality metrics. These indicators will be reviewed
        quarterly as a means to ensure that the aims of this project and those of the HSHAZ cultural programme funding
        are substantively met.
    •   Milestones and progress reports will be established (see task list Appendix E) in relation to a detailed
        programme. These will be monitored, and a critical path evaluated at regular intervals.
    •   See Appendix C for the budget and Appendix D for the risk register. Risk and budget review updates
        will be undertaken on a monthly basis.

3.13 Please confirm all Consortia members and delivery teams have:

    n Health and Safety Policy Statement ☒
    n Equal Opportunities Policy Statement ☒
    n Where relevant that all Disclosure and Barring checks have been undertaken ☒

3.14 Please confirm you are enclosing the following supporting documents with your
application:
These documents are required elements which should be submitted along with your application for grant funding
    n Programme Timeline ☒
    n Risk Log ☒
    n Task List ☒
    n Cost Breakdown ☒

                                                                                                                    15
3.15 Declaration
Your completed application form must be signed by the person within the Cultural Consortia lead organisation who
has the authority to approve this application.

Date of application

11/12/2020

Signed Certification by an appropriate person within the organisation

Print name

ROCHELLE MATHIESON

Date of signatory

10/12/2020

                                                                                                                   16
Key Objectives Checklist

                                                                                                                                  Community Co-Creation

                                                                                                                                                                                                                                             Volunteer opportunities
                                                                                                     Enriches HSHAZ project

                                                                                                                                                                                                                                                                            Permanent installation
                                                                                                                                                                                       Widening participation

                                                                                                                                                                                                                    Expaning audiences
                                                                                                                                                              Skills development
                                                            FOAGM Interactive Heritage Trail     Y                            Y                           Y                        Y                            Y                        Y                             Y
                                                       Picture the Difference: The Knibb Talks   Y                            Y                                                    Y                            Y                        Y
                                                                       Wicksteed Park Regatta    Y                                                        Y                        Y                            Y                        Y
                                                  Wicksteed Park 'By the Sea' @Play Festival     Y                                                        Y                        Y                            Y                        Y
         Picture the Difference (PtD) A Dragon's Tail- Interactive outdoor theatre experience    Y                                                        Y                        Y                            Y                        Y
                            Picture The Difference The Name We Call Ourselves @ Kett-fest        Y                                                        Y                        Y                            Y                        Y
                                           Picture the Difference Planting and Dancing Shoes     Y                            Y                           Y                        Y                            Y                        Y
                                               The consortium @ KETT-FEST commission TBC         Y                            Y                           Y                        Y                            Y                        Y
                                                     Wicksteed Park Busking Trail @ Kett-fest    Y                            Y                           Y                        Y                            Y                        Y
                    KCS Art in the Town with Wicksteed Park and guest curator Carole Miles       Y                            Y                           Y                        Y                            Y                                                      Y
                                                  Wicksteed Park Art in the Park @ Kett-Fest     Y                                                        Y                        Y                                                     Y
             KCS The story of the Mosaic : documentary with delivery partner UK Film School      Y                            Y                           Y                        Y                            Y                                                      Y
                                                Wicksteed at War Film community film event       Y                                                                                                              Y                        Y
                                                              Wicksteed Park Soap Box Derby      Y                                                        Y                        Y                            Y                        Y
   Consortium volunteer initiative led by FOAGM/WP + delivery partner Tresham and MDEM           Y                            Y                           Y                        Y                                                     Y                             Y
        Consortium commission : Made with Many - Community pop up shop and exhiibition           Y                            Y                           Y                        Y                            Y                        Y                             Y*
                                     Wicksteed Park's Alternative Olympics "It's a Knock out!"   Y                                                                                 Y                            Y                        Y
                                                            Wicksteed Park Play Festival 2022    Y                                                        Y                        Y                            Y                        Y                             Y

* Potential to move exibitions to GLaM
Cultural programme reach

                           BAME

                                        Picture the difference

                                  HAZ
Appendix A
Project Plan
Kettering HAZ Cultural Programme 'What’s in a Name' Project Plan
                                                                                                                                                      Year 1 2021                                                                        Year 2 2022                                                                          Year 3 2023                                                           Year 4 2024

                                                                                                                                                      Launch Year                                                                    Engaging Audiences                                                              Celebrating the High Street                                              Reflection and future

                                                                                                                                                                                                                                                                                                                                                                                     Reflect and consolidate the cultural network of
                                                                                                                        Develop an event delivery framework and strategy for all members. Test
                                                                                                                                                                                                                                                                                                A celebration of the high street, drive footfall to the town centre through a            organisations. Review ongoing cultural
                                                                                                                         the programme, build the consortium membership, consolidate existing            Strengthen audiences, widen participation and reach, raise awareness of HAZ and
                                 Key objectives                                                                                                                                                                                                                                                   diverse cultural programme of activities for the whole community and              strategies and funding opportunities to continue
                                                                                                                        partners and forge new links to other organisations to assist the group to                           mark the opening of the GLaM project
                                                                                                                                                                                                                                                                                               beyond. Complete a review of funding opportunities for year 4 and beyond.               and build capacity for the consortium and
                                                                                                                                              meet our shared objectives.
                                                                                                                                                                                                                                                                                                                                                                                         implement new strategies as required

                                                                                                                            Public realm contractor appointment and construction, Street scene             Public realm and street scene completion. Residential conversions, shopfront                                                                                                HAZ impact report and ongoing strategy
                                 HAZ capital works key milestones                                                                                                                                                                                                                                       Public realm and street scene in use with Mosaic displayed
                                                                                                                             procurement. Residential conversation/shopfront improvements                                         improvements, Mosaic launch                                                                                                                            review, capital programme closes

                                 Quarter                                                                                       Q1                  Q2                Q3             Q4                           Q1                    Q2                  Q3                 Q4                       Q1                   Q2                 Q3              Q4                                         Q1
                                 Month                                                                                  1     2   3        4      5   6       7      8 9        10 11 12                   1     2       3      4      5      6       7     8      9 10       11      12         1      2      3      4     5      6     7     8       9   10 11          12              1              2                3            I
Strand                           Activity                                                                                                                                                                                                                                                                                                                                                                                              m    Costs 2021      Costs 2022               Costs 2023
                                 FOAGM Historic Guided Tours ; Town and Cemetry                                                                                                                                                                                                                                                                                                                                                        p   Match funding   Match funding            Match funding
                                                                                                                                                                                                                                                                                                                                                                                R                                                      a
                                 FOAGM Interactive Heritage Trail                                                                                                                                    R                                                                                     R                                                                                    e                                                             £5,000         £5,000                   £2,000
                                 FOAGM Heritage Festival and History Day                                                                                                                                                                                                                                                                                                                                                               c   Match funding   Match Funding            Match funding
                                                                                                                                                                                                     e                                                                                     e                                                                                    v
Heritage                         Picture the Difference: The Knibb Talks                                                                                                                                                                                                                                                                                                                                                               t      £2,000         £2,000                   £2,000
                                                                                                                                                                                                     v                                                                                     v                                                                                    i
                                 Wicksteed Park Regatta                                                                                                                                              i                                                                                     i                                                                                    e                                                             £1,000
                                 Wicksteed Park 'By the Sea' @Play Festival                                                                                                                                                                                                                                                                                                                                                            r       £300
                                                                                                                                                                                                     e                                                                                     e                                                                                    w
                                 Picture the Difference (PtD) A Dragon's Tail- Interactive outdoor theatre experience                                                                                                                                                                                                                                                                                                                  e      £4,930
                                                                                                                                                                                                     w                                                                                     w
                                 Picture The Difference The Name We Call Ourselves @ Kett-fest                                                                                                                                                                                                                                                                                                                                         p       £150            £150                     £150
                                                                                                                                                                                                                                                                                                                                                                                p
                                 Picture the Difference Planting and Dancing Shoes                                                                                                                                                                                                                                                                                                                                                     o       £690
                                                                                                                                                                                                     p                                                                                     p                                                                                    e
Creative                         The consortium @ KETT-FEST commission TBC                                                                                                                                                                                                                                                                                                                                                             r      £4,500          £4,500                   £4,500
                                                                                                                                                                                                     e                                                                                     e                                                                                    r
                                 Wicksteed Park Busking Trail @ Kett-fest                                                                                                                                                                                                                                                                                                                                                              t       £100            £100                     £100
                                                                                                                                                                                                     r                                                                                     r                                                                                    i
                                 KCS Art in the Town with Wicksteed Park and guest curator Carole Miles                                                                                              i                                                                                     i                                                                                    o                                                            £11,550
                                 KDAS Summer Exhibition @ ArtWorks with FOAGM                                                                                                                                                                                                                                                                                                                                                          a   Match funding   Match funding            Match funding
                                                                                                                                                                                                     o                                                                                     o                                                                                    d
                                 Wicksteed Park Art in the Park @ Kett-Fest                                                                                                                                                                                                                                                                                                                                                            n       £100
                                                                                                                                                                                                     d                                                                                     d
                                 KBC Bands in the Park                                                                                                                                                                                                                                                                                                                                                                                 d   Match funding
                                 GLaM opening                                                                                                                                                                                                                                                                                                                                                                                              Match funding   Match funding            Match funding
                                                                                                                                                                                                                                                                                                                                                                                                                                       r
Film                             KCS The story of the Mosaic : documentary with delivery partner UK Film School                                                                                                                                                                                                                                                                                                                               £5,000         £3,550
                                                                                                                                                                                                                                                                                                                                                                                                                                       e
                                 Wicksteed at War Film community film event                                                                                                                                                                                                                                                                                                                                                                    £300
                                                                                                                                                                                                                                                                                                                                                                                                                                       v
                                 KCS launch: Opening of the Mosaic, HAZ zone in partnership with the HAZ project                                                                                               P r o g r a m m e T B C w i t h H A Z                                                                                                                                                                                       Match funded    Match funded             Match funded
                                                                                                                                                                                                                                                                                                                                                                                                                                       i
                                 Wicksteed Park Soap Box Derby                                                                                                                                                                                                                                                                                                                                                                                 £500
                                                                                                                                                                                                                                                                                                                                                                                                                                       e
                                 Consortium volunteer initiative led by FOAGM/WP + delivery partner Tresham and MDEM                                                                                                                                                                                                                                                                                                                          £4,500         £4,000                   £1,500
                                                                                                                                                                                                                                                                                                                                                                                                                                       w
                                 KBC Play days                                                                                                                                                                                                                                                                                                                                                                                             Match funded    Match funded             Match funded
                                 Consortium commission : Made with Many - Community pop up shop and exhiibition                                                                                                                                                                                                                                                                                                                              £10,000        £10,000                  £13,500
Community                        Consortium volunteer celebration weekend/recruitment drive led by WP                                                                                                                                                                                                                                                                                                                                          £200           £200                     £200
                                 KBC Christmas Light Switch on                                                                                                                                                                                                                                                                                                                                                                             Match funded    Match funded             Match funded
                                 Wicksteed Park's Alternative Olympics "It's a Knock out!"                                                                                                                                                                                                                                                                                                                                                     £200
                                 Wicksteed Park Play Festival 2022                                                                                                                                                                                                                                                                                                                                                                                            £500
                                 KBC Easter Trail                                                                                                                                                                                                                                                                                                                                                                                          Match funded    Match funded             Match funded
                                                                                                                                                                                                                                                                                                                                                                                                                          Subtotal          £51,020         £30,000                   £23,950           £104,970
                                 Planning/Commissioning                                                                                                                                                                                                                                                                                                                                                                                                                    Branding/PR/Social media   £15,000.00
                                 Set up                                                                                                                                                                                                                                                                                                                                                                                                                                    Total                        £119,970
                                 Activity

New programme content
Enhanced existing programming
Existing programme with new
collaborations between members
Appendix B
Outputs
Kettering What's In a Name Cultural programme outputs

                                                                                                                                                                                                                                                                                            Number of sessions/events per year                        Timescale                                                                                                                                Engagement categories and numbers                                                                                                                                     Partnership
                                                                                                                                                                                                                                                                                                           Year                                                                                                                               Audience physical per   Audience Digital per
Activity                                                                                                                 Description                                                                                                    Output                                                                                                  Start date       End date          Professionals per annum           Participants per annum                                                      Total audience                 Success criteria                          Monitoring and Evaluation                  Community engagement and Marketing              Delivered by
                                                                                                                                                                                                                                                                                                                                                                                                                                                    annum                   annum
                                                                                                                                                                                                                                                                              1                              2                     3
                                             Interactive QR codes to be linked to mounted plaques around the town centre. Link to HAZ project who have also plans for interactive points as part of the public
                                            realm and street scene updates. The project is based on the very successful Monmouth Interactive heritage trail as the first Wikimedia town. Raising awareness
                                               of Kettering's significant heritage as a non-conformist town and link to the shoe and boot industry. Free for all users. Opportunity for local business's to invest
                                            and become one of the points of interest within the trail highlighting what shop units were previously used for and what they offer now. Which points of interest        Up to 50 notable points of interest to be
                                                   will be consulted on in the first two years with partner organisations and via the Community pop up shop's engagement strand. FOAGM also deliver a                                                                                                                                                                                                                                                                                                                                                                                                                Branding and social media support built
                                                                                                                                                                                                                     connected via this Heritage Trail from past                                                                                                                                                                                                                                                    Engages the community and changes
                                             programme of town and cemetery tours which will utilise the heritage trail route. HAZ have run a pilot scheme via local schools to raise awareness of the local                                                                                                                                                                                                                                                                                                                                                                                                            into the consortium budget. FOAGM
                                                                                                                                                                                                                     and present. This project will be a                                                                                                                                                                                                                                                            their perception of Kettering and
                                              area for younger generations, the feedback from this pilot scheme will feed into this project in the planning stages. FOAGM existing website will support the                                                                                                                                                                                                                                                                                                                                                                                                          have an existing website platform which Friends of the Art
                                                                                                                                                                                                                     permanent contribution to the heritage of                                                                                  Research to commence                                                                                                                                                what makes their town unique. Drives
                                                 technical infrastructure for this programme and discussions underway regarding linking to other members online platforms. Friends of the Art Gallery and                                                                                                                                                                                                                                                                                                                                                  Website /QR codes monitoring. Ability to monitor           received 1000+ hits per month. Plaques Gallery and Museum
                                                                                                                                                                                                                     the town for many years to come. Raises                                                                                      in the first quarter of                                                                                                                                           footfall to the town centre for both
                                                Museum to coordinate and deliver this event with support from the Manor House Museum, Northampton Heritage Forum, Kettering Civic Society, Kettering                                                                                                                                                                                                                                                                                                                                                      which sites are of most interest for the programme.             themselves will raise aware and       with support from the
                                                                                                                                                                                                                     awareness of local heritage and what                                                                                      2021 with the technology                                                                                                                                             locals and visitors. Raises awareness
                                                                                       Council, HAZ project and Kettering's Business Town Partnership. Kettering Station.                                                                                                                                                                                                                                                                                                                                                                                   Community pop up shop will be used to provide              community engagement strand to be consortium members,
                                                                                                                                                                                                                     makes Kettering unique. Engages a wide                                                                                      and first set of plaques                                                  20 in the                                                                                of the local heritage of the town
                                                                                                                                                                                                                                                                                                                                                                             10 professionals, historian, printer,                                                                             30,030+ across the                                         feedback on the heritage trail. FOAGM to provide a               delivered as part of the yearly       Northamptonshire
FOAGM Interactive Heritage Trail                                                                                                                                                                                     range of audiences from schools to families                                                                                    to be delivered by                                               planning/commission        5000+ per annum        5000+ per annum                              centre and HAZ/GLAM
                                                                                                                                                                                                                                                                                                                                                                               digital support and marketing                                                                                 three years and beyond                                         yearly report of data collated from the website.         community pop-up shop where the final         Heritage Forum,
                                                                                                                                                                                                                     to older generations who have links to these                                                                                 Autumn 2021 and the                                                        phase                                                                                  projects/widens audience reach and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Opportunity to link to the Audience agency if           points of interest are to be decided via a    Kettering Town
                                                                                                                                                                                                                     touch points and drives footfall to the town                                                                                  second set due for                                                                                                                                               is accessible to any smartphone user.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            postcodes are collated TBC during the planning            community consultation/panel process.       Partnership, HAZ
                                                                                                                                                                                                                     centre for both the local community and                                                                                       Autumn 2022 post                                                                                                                                                 Creates a clear legacy for Kettering.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          phase of the project                          Discussions with KBC and the Manor          project team,
                                                                                                                                                                                                                     visitors from further afield. Engages                                                                                      community consultation                                                                                                                                              Reduces social isolation by offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         House Museum underway for when           Kettering station
                                                                                                                                                                                                                     FOAGM and Northamptonshire Heritage                                                                                                                                                                                                                                                            an engagement opportunity for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       GLaM opens in 2022. KBC What's On
                                                                                                                                                                                                                     Forum volunteer pool as well as the                                                                                                                                                                                                                                                            volunteers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Guide feature planned.
                                                                                                                                                                                                                     consortium volunteer pool.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Branding and social media support built
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      All Picture the Difference creative   Consortium template for audience and workshop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     into the consortium budget. PtD have an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     events promote positive well-being        feedback to be collated by PtD as part of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     existing website and active social media
                                              A series of yearly storytelling events to promote inspirational autobiographical 10 minute stories from a range of people in the local community. Inspiration for                                                                                                                                                                                                                                                                                                       and fun. Raises awareness of local       monitoring this will include data on numbers,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      platforms. Community curation and co-
                                               this event comes from TED Talks and The Moth storytelling events in the USA. The first event will be mostly known storytellers and spoken word performers,                                                                                                                                                                                                                                                                                                           stories from the local area connecting demographic and audiences will be asked to rate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      creation is at the fore-front of what PtD
                                             however, in the run up to the event, some members of the public will be invited to 'pitch' their story ideas and then get a chance to hone their story content and  Six writing /delivery workshop and two                                                                                                                                                                                                                                                             people to places. Raises awareness of their experience in a simple, fun visual way without
                                                                                                                                                                                                                                                                                                                                                                           2 x PtD/Youthworks Creative                                                                                                                                                                                                                      already deliver, they will engage    Picture the Difference
                                             delivery skills through participating in one of six writing workshops. Run in conjunction with Youthworks who have strong links with the local BAME and LGBTQ      events for audiences. Radio broadcast and                                                                                      October each year date                                                                                                                                                local heritage and history and those intruding on their evening out. Existing social media
Picture the Difference Knibb Talks                                                                                                                                                                                                                                            8                              8                     8                                  Professionals plus 2 x Storytelling/Poet          20 x storytellers             120                    2000                    6432                                                                                                             different communities and widen reach in partnership with
                                               communities. Each series will focus on different community groups The event will be to a live audience but recorded and edited for later viewing online. An       social media streaming on existing PtD                                                                                                 TBC                                                                                                                                                            communities that live within it.      platforms monitored and feedback requested. If
                                                                                                                                                                                                                                                                                                                                                                                  Professional = 4                                                                                                                                                                                                                   by delivering this event with Youthworks          Youthworks
                                            audience Q&A session may follow. The event will be transmitted via community radio Revolution Radio FM in Northampton - either live or as a featured podcast -           platform. Volunteer opportunity.                                                                                                                                                                                                                                                                Widening participation by engaging numbers and feedback is successful ambition to roll
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         who will also use their social media
                                              and possibly streamed live online via PTD social media platform. The audience for this event will reflect the theme of each session and whose stories we are                                                                                                                                                                                                                                                                                                             members of the community and         these events out more regularly. PTD report post
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        platforms to connect with audiences
                                                                                                                            telling.                                                                                                                                                                                                                                                                                                                                                                                sharing stories from all people across   event which monitors numbers, demographics,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        and potential participant groups. KBC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      backgrounds, religions, ethnicities,    feedback and engagement levels and looks for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       What's on Guide and 'This is Kettering'
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  gender, sex                    opportunities to expand the programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         website.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Delivered by
                                                                                                                                                                                                                     Full day event which celebrates the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Drives footfall to Kettering and         Consortium template for audience and workshop                                                       Wicksteed Park
                                                                                                                                                                                                                     centenary year of Charles Wicksteed and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Wicksteed Park, raises awareness of      feedback to be collated by WP team as part of the                                                   Community and
                                                                                                                                                                                                                     Wicksteed Park. Raises awareness of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Wicksteed Parks significant history      monitoring requirements, this will include data on      Branding and social media support built Education department
                                            Wicksteed Park Regatta is a Centenary celebration event which was last delivered in 1921. A big celebration weekend to mark the parks centenary which includes           significant contribution Charles Wicksteed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and heritage, encourages partnership     numbers and demographics, engagement and                into the consortium budget. WP have an as part of a wider
                                            re-enacting the regatta, water based activities including rowing competitions, swimming, water polo, rowing lessons. Traditional country fayre atmosphere,               made to the local area as well as to children
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    working with other local groups,         participations and audiences will be asked to rate      existing website and active social media programme in
                                            picnics, performance and heritage imagery. Community stands for WI, Grow you own, Gardens Trust, Sea Cadets. A carnival float and other town centre                      all over the world, engineering and nature.
Wicksteed Park Regatta                                                                                                                                                                                                                                               20 activity sessions                                                       August 23rd/24th 2021                         20                              200                     5000                   1000                    6220           upskill opportunity with WP rowing       their experience in a simple, fun visual way without    platforms as well as links into many        partnership with the
                                            activities will connect the town to the park. This is a large event which is funded through the WP budgets but requires specific support being sought to allow           Widens participation in engaging various
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    lessons offered, promotes community      intruding on their day out. WP park also generate       local community groups who use the          local Sea cadets.
                                            community groups to participate without any entry fee barriers. This event will bring in families, older generations who wish to reminisce, boating enthusiasts          community groups to park activities. Builds
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    engagement and health and well           data on general spend per head during large scale       park for various activities. KBC What's     Women's Institute,
                                            and those connected to the community groups involved.                                                                                                                    capacity in linking various community groups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    being. Reduces social isolation for      events via the car park and cafe operations. Existing   on Guide and 'This is Kettering' website Kettering eco group,
                                                                                                                                                                                                                     including the sea cadets, rowing club.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    visitors and WP existing volunteer       social media platforms monitored and feedback                                                       greenpatch. Gardens
                                                                                                                                                                                                                     Women's institute, Grow Your own and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    pool.                                    requested.                                                                                          trust. Pet / dog show.
                                                                                                                                                                                                                     engages WP existing volunteer pool.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Animal shelter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       This pop up will form a key part of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        over-arching consortium programme,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        involving the community in decisions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Focus on Made in Kettering and                                                                         that relate to the following year's
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    celebrating local talent, raising                                                                      programme for instance what the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    awareness of what makes Kettering                                                                   theme of the pop up shop will be for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    unique and the organisations that                                                                years 2/3. What commission they would
                                          An empty shop takeover, showcasing new work co-created with local communities, work of cultural consortium members and local voluntary arts groups. The
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    contribute to this. Connection to the                                                                like to see for Kett-fest in years 2/3.
                                          focus of this will be 'Made in Kettering' utilising local talent. Open for 3-4 days a week over a 4-week period. Year 1 will test a variety of different approaches and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    HAZ project and raising awareness of       Post pop up consortium evaluation and feedback         What points of interest do they wish to
                                          event styles (a mix of exhibitions, talks and workshops) dependent on what is feasible within COVID restrictions, and use that learning to build a programme for           Estimated to host 10 co-creation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    the culture led regeneration process collation via MWM who will collate data on levels of          be included in the Interactive Heritage
                                          years 2 & 3. Year 1 will have a thematic focus on oral histories, (memories of the town centre etc) and include one artist commission (selected by a community             workshops, 16 exhibition days, 4 shop events
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and projects. Widening participation      engagement/audience numbers, demographics of            Trail. Raising awareness of the story of
Consortium Commission: Community Pop- panel inc the consortium from an open call) to work with local community groups and schools to create a flagship exhibition/installation around the 'card-board                per year. Acts as the central point for
                                                                                                                                                                                                                                                                                                                                                                              1 commissioned local artist, 6                                                                                                        utilising MWM's existing connections audiences/participants /perception of town centre           the Mosaic in advance of its unveiling in Consortium members,
Up town centre. Year one delivery partner town' theme. Themes for further years will be developed through consultation. Exhibition could also have an online 'highlights' for those unable to attend in              community engagement for years 2/3                                                                                        July/August during school
                                                                                                                                                                                                                                                                             30                              30                    30                                    artists/facilitators, 2 MWM producers=               350                     2000                   1500                    11,577         into harder to reach communities.         and what local communities and visitors ambition             Meadow Road as part of the HAZ        Made with Many, HAZ
Made with Many: Exhibition Card -Board person. The shop in general will play a pivotal role in delivering community engagement for the consortium programme and membership. It will also be used to                  programming and commissions. Drives                                                                                               holidays
                                                                                                                                                                                                                                                                                                                                                                                           9 total                                                                                                                  Engagement with the town centre           for the town centre is. MWM to collate postcodes             project. Raising awareness of the             project
Town                                      link to the HAZ community engagement workstream to ensure both projects are well connected and communicated to the wider community. A wall will be                         footfall to the town centre and creates a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    business owners. Drives footfall to        for visitors to the shop and feedback key data on      regeneration works to the town centre,
                                          curated to demonstrate consortium event feedback each year in the style of the 'Peckham Peace Wall' as a visual demonstration of what has been achieved.                   clear link to the HAZ project and programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    the town centre aiding post covid         audience demographics for comparison each year             public realm and GLaM projects and
                                          Signposting to other key partners and health and well-being initiatives to be present. Years two and three delivery partner to be confirmed. Opportunity to                of work. Volunteer opportunity.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    recovery and demonstrates why the                      for the community pop up.                         signposting to local business,
                                          integrate local business's within a community panel to inform years 2/3 pop up programme. Volunteering opportunities for the Consortium volunteer initiative.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    high street and it's visitors are pivotal                                                         consortium members and partners. The
                                          Made with Many have been selected as the delivery partner for this event due to their experience at reaching audiences in areas of lowest engagement.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    in future-proofing is a thriving local                                                             pop up shop will form a key part of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    community. Volunteer opportunity for                                                                consortium PR strategy, supported by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    the consortium training                                                                           the branding/social media resource and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    initiative/reduces social isolation.                                                                    member/partner existing online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     platforms. KBC to support and showcase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      this event in the local 'What's on' guide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             and 'This is Kettering' website.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Consortium template for audience and workshop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             feedback to be collated by WP team as part of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             monitoring requirements, this will include data on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Drives footfall to Kettering and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             numbers and demographics, engagement and                Branding and social media support built
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Wicksteed Park, raises awareness of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             participations and audiences will be asked to rate      into the consortium budget. WP have an
                                                                                                                                                                                                            Three days of events and activities including                                                                                                                                                                                                                                                           Wicksteed Parks significant history
                                            This is another event in the wider Wicksteed centenary celebration programme to mark the official opening of the park in May 1921. The wider event focuses on                                                                                                                                                                     20 ( comprise artists, performers,                                                                                                                                             their experience in a simple, fun visual way without    existing website and active social media Consortium members,
Wicksteed Park 'By the Sea' @Play                                                                                                                                                                           10 workshops and 8 activity sessions with                                                                                                                                                                                                                                                               and heritage, promotes community
                                            the playground and lake which will involve street performances, talks and an art installation by local artist Susan Williams. National press involvement and                                                                     18                                                                     29th-31st May           designers, Wicksteed leisure designers           1000                     5000                    500                    6520                                                    intruding on their day out. WP aim to ascertain         platforms as well as links into many     NHF, Consortium
Festival                                                                                                                                                                                                    wider ' do it yourself' participation                                                                                                                                                                                                                                                                   engagement and health and well
                                            opening of heritage play equipment based on Charles original designs. Budget for additional frames and print costs for displays in the station and town centre.                                                                                                                                                                                 input)                                                                                                                                                           whether visitors visit both WP and town or only WP      local community groups who use the       volunteer initiative
                                                                                                                                                                                                            opportunities. Volunteer opportunity.                                                                                                                                                                                                                                                                   being. Reduces social isolation for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             when visiting. WP park also generate data on            park for various activities. KBC What's
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    visitors and WP existing volunteer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             general spend per head during large scale events via    on Guide.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    pool.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the car park and cafe operations. Existing social
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             media platforms monitored and feedback
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             requested.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Engaging a family audience with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         interactive theatre content and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       puppets. The quest will take place
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       around the town centre and raise     Consortium evaluation data collection, audiences
                                            The production, 'A Dragon's Tale', will                                                                                                                                                                                                                                                                                                                                                                                                                                 awareness of key locations within the will be asked to rate their experience in a simple,
                                            be an interactive experience, involving audience participation. It will take the form of a                                                                                                                                                                                                                                                                                                                                                                                 town. All creative events promote    fun visual way without intruding on their day out.
                                            quest, so that members of the public encounter different characters and dragon puppets                                                                                                                                                                                                                                                                                                                                                                                     positive well-being and fun. A full    Existing social media platforms monitored and    Branding and social media support built
                                                                                                                                                                                                                                                                                                                                                                                                                        15 additional PtD                                                                                                                                                                                                              Consortium members
Picture the Difference 'A Dragon's Tail'    and take part in challenges in order to release clues that take them to different                                                                                         Three events. 18 workshops with cultural                                                                                   27th, 28th,29th July       10 professionals, 6 performers, 4 PtD                                                                                                   ticket allocation would be an indicator feedback requested. If numbers and feedback is     into the consortium budget. PtD have an
                                                                                                                                                                                                                                                                             21                                                                                                                                         additional needs               45                     N/A                     120                                                                                                                                                 and volunteer
Interactive outdoor Theatre experience      performance areas within the grounds. On completion of the quest, the audience will                                                                                         professionals. Volunteer opportunity.                                                                                   during school holidays            team members per event                                                                                                               of success. Opportunity for PtD to   successful ambition to roll these events out more existing website and active social media
                                                                                                                                                                                                                                                                                                                                                                                                                      volunteers per event                                                                                                                                                                                                                   initiative
                                            watch the story finale and then have an opportunity to chat with the cast of actors, meet                                                                                                                                                                                                                                                                                                                                                                                 engage performers and adults with      regularly. PtD report post event which monitors                  platforms.
                                            the dragon puppets and receive their ‘reward’ for completing the quest. Focus very much on participation, team-work and problem solving for children and                                                                                                                                                                                                                                                                                                                        additional needs through       numbers, demographics, feedback and engagement
                                            families.                                                                                                                                                                                                                                                                                                                                                                                                                                                                    performance arts. Offers these      levels and looks for opportunities to expand the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              participant actors and                           programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    creatives/volunteers self- esteem and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      sense of purpose and value in their
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   community.
                                            The PtD band will perform a live set from their themed project 'The Names We Call Ourselves'. The band promotes inclusivity whilst supporting performers with One annual performance, linked to Kett-                                                                                                                                                                                                                                                                                                                                                                                                          Pitch the Difference /
                                            additional needs. This content will support creation of some original material for the band to adopt as part of their repertoire. The theme wish reflects on stories fest. Volunteer opportunity.                                                                                                                                                                                                                                                                       Drives footfall animates the town         Consortium evaluation data collection, audiences                                             Kett-fest/consortium
                                            of the past but uses music to tell stories for the future with younger members of the community. The band has a wide reach including family and friends, music                                                                                                                                                                                                                                                                                                          centre and aids post covid recovery.      will be asked to rate their experience in a simple,                                          members
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Branding and social media support built
                                            enthusiasts and the local creative community. All songs are based on identity, breaking free of negative labels that people give you, and reclaiming your name.                                                                                                                                                                                                                                                                                                         All creative events promote positive      fun visual way without intruding on their day out.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  into the consortium budget. PtD have an
                                            Will form part of the Kett-fest line up                                                                                                                                                                                                                                                                                                                                                                                                                                 well-being and fun. Audience                Existing social media platforms monitored and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  existing website and active social media
Picture the Difference 'The name we call                                                                                                                                                                                                                                                                                                                                                                                                                                                                            numbers. Builds PtD participant            feedback requested. If numbers and feedback is
                                                                                                                                                                                                                                                                              3                                                                           July                                3                                8                      120                     500                    1893                                                                                                           platforms. Kett-fest programme. KBC
ourselves' @Kett-fest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               creatives self- esteem and sense of       successful ambition to roll these events out more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    What's On guide distributed to town
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    purpose and value in their                 regularly. PtD report post event which monitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       postcodes.and 'This is Kettering'
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    community. Raises awareness of           numbers, demographics, feedback and engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    local talent, diversity and disability     levels and looks for opportunities to expand the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    awareness.                                                    programme

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    All creative events promote positive      Consortium evaluation data collection, audiences                                            Pitch the Difference /
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    well-being and fun. Drives footfall to    will be asked to rate their experience in a simple,                                         Kett-fest/ consortium
                                            This event will take place in the Market Place in Kettering's town centre raising awareness of Kettering's significant connection to the shoe and boot industry. The                                                                                                                                                                                                                                                                                                    the town centre, raises awareness of      fun visual way without intruding on their day out. Branding and social media support built members
                                            public can come along to plant up a shoe with flowering plants and then take it away with them or leave it to decorate the square. Alongside this there will be a                                                                                                                                                                                                                                                                                                       the connection to the shoe and boot
                                                                                                                                                                                                                 A launch day event with a two week display                                                                                                                                                                                                                                                                                                     Existing social media platforms monitored and     into the consortium budget. PtD have an
                                            clog dancing demonstration and workshop for those interested - one in the morning and one in the afternoon. In addition, local shops will be asked to display                                                                                                                                                                                                                                                                                                           industry and consortium. Promotes
Pitch the Difference; ' Planting and                                                                                                                                                                             period around the town in local business's.                                                                                   Summer 2021 date TBC                                                                                                                                                                                            feedback requested. If numbers and feedback is existing website and active social media
                                            their pre-prepared planted shoes or boots at the shop door and/or in the window. They will have received ideas on how to do this prior to the launch. The shoes                                                                15 days                                                                                                            3                                84                     1000                    200                    1287           partnership working with partners.
Dancing shoes'                                                                                                                                                                                                   Could be linked to Kett-fest TBC. Volunteer                                                                                        with KBC                                                                                                                                                                                                  successful ambition to roll these events out more     platforms. Kett-fest programme. KBC
                                            should reflect the personality of the shop. Children and families can be encouraged to go on a shoe hunt to find all the shoes on display with a small prize on                                                                                                                                                                                                                                                                                                         Consortium volunteer opportunity.
                                                                                                                                                                                                                 opportunity.                                                                                                                                                                                                                                                                                                                                  regularly. PtD report post event which monitors       What's On guide/ This is Kettering
                                            completion. The event wil appeal to gardening and dancing enthusiasts as well as children, families and those that remember the shoe and boot industry. Green-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             numbers, demographics, feedback and engagement                       website.
                                            patch noted as a possible partner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               levels and looks for opportunities to expand the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  programme
                                            An annual celebration of all Kettering has to offer in one weekend! Local Arts, Culture and Music festival spread over the first weekend in July at various venues    Three days of rolling events across 30 +                                                                                                                                                                                                                                                          Drives footfall to the town centre and    Consortium evaluation template to be collected     Branding and social media support built
                                            and location across the town. Art installations, pop up exhibitions, gigs at various pubs, opening night celebrations at Cafe Bloc with entertainment on the library venues. Volunteer opportunity.                                                                                                                                                                                                                                                                      aids post covid recovery for the high from the consortium event and beyond with the help       into consortium budget. Kett-fest           Artists Catherine
                                            steps. Saturday - Teenage market, live hosting by Shire Sounds local radio, circus trick workshops, face painting, things to do, dance, singing, spoken word, poetry,                                                                                                                                                                                                                                                                                                       street. Raises awareness of the        of volunteers and to inform Year's two/ three        facebook page utilised as well as           Matthews, Susan
                                            theatre performances throughout the day on the Market place. This is a community led festival with many events organised by local pubs , businesses and                                                                                                                                                                                                                                                                                                                    HAZ/GLaM/Consortium projects.        strategy. KBC footfall counter data collected. Local    member platforms. Years 2 and 3             Williams, Wall by
                                            community groups. The consortium will commission/promote an event each year to connect members and key partners, raise awareness of the consortium                                                                                                                                                                                                                                                                                                                           Increase sales for town centre      business evaluation forms collated. Social media     consortium content/commission to be           Squidge. Performers,
                                            programme, HAZ and GLaM projects. Year one will be developed by the consortium members, year two and three programme will be developed with the                                                                                                                                                                                                                                                                                                                            businesses. Creates employment       engagement and feedback on members platforms. curated by the community panel within                 bands, dancers,
                                            community panel comprising local businesses and community groups as part of the annual community pop-up shop. The audience reach is wide due to the variety                                                                                                                                                                                                                                                                                                               opportunities for a high number of     Volunteers to be utilised to collate feedback each        the community pop up shop.               workshop tutors. Party
                                            of local shops, bars, restaurants, community groups involved and it happens within the school holidays to ensure engagement will all members of the community.                                                                                                                                                                                                                                                                                                           creatives. Volunteer opportunity for      day which will filter into a consortium report.                                                  workshops. Local
                                            This event drives significant numbers to not only the high street and public realm but all the surrounding business's who are in support and help to promote it.                                                                                                                                                                                                                                                                                                          the consortium volunteer initiative.                                                                                                      Dance schools.
                                                                                                                                                                                                                                                                                                                                                                            150 Local professionals estimated per                                                                                                    Reduces social isolation. Promotes a                                                                                                       YouthWorks, Picture
KETT-FEST Kettering wide festival-                                                                                                                                                                                                                                                                                                               Last weekend of July                                                                                                                                                community led cultural programme
                                                                                                                                                                                                                                                                             50                              50                    50                                        annum - including artist, performers,            200                    10000                   2000                   37,050                                                                                                                                                      the Difference,
multiple venues, various partners                                                                                                                                                                                                                                                                                                                     each year                                                                                                                                                     and general health and well-being for
                                                                                                                                                                                                                                                                                                                                                                               bands, dancers, workshop tutors.                                                                                                                                                                                                                                                 Business Network,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     the town by bringing such a diverse                                                                                                        Bright Kids, Ground
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       range of content together over a                                                                                                         Works, Green patch,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    weekend.                                                                                                                    Kettering Arts centre,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Alfred East Art
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                gallery, Manor House
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Museum, Churches,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Newlands shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                centre, open spaces,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                gardens and parks.
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