WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds

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WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
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WHITEX
White, Bright and
Easy to Harvest
Technical Information Sheet
UK & Nordics March 2020
WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
Introducing Curdivex                                                ®

Whitex is our newly introduced variety from our
Curdivex® range of white, bright and easy to
harvest cauliflowers.

Since its launch in 2019 Whitex has grown in its popularity
and as more seed is distributed to growers our bank of
technical information on the variety increases.

This technical bulletin provides an update
on trial data from 2016-2019.

Benefits
Benefits of Whitex compared to         Benefits of Whitex compared to
Freedom                                Fortaleza

 Matures approximately 5 days         Matures at the same timing so
   later on average than Freedom             straight swap for programming
 Less pinking than Freedom                 More vigorous plants
 Better curd quality                       Less pinking than Fortaleza
 Whiter curd                               Whiter curd
	Better field holding                     Firmer head
	Higher % marketable                      Higher % marketable
	More upright plant habit                 Improved shelf life
 Less curd splitting
 Improved shelf life
WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
Plant Quality

One of the
most noticeable
characteristics of
Whitex is that it is
more vigorous than
many commercial
summer cauliflower
varieties.
This is evident in the Seminis
portfolio with Whitex being
more vigorous than both
Freedom and Fortaleza. Plant
habit is also more upright
when compared to Freedom.

1 = excellent; 9 = very poor                    1 = excellent; 9 = very poor

           38 data points      33 data points           31 data points         37 data points
9                                               9

8                                               8

7                                               7

6                                               6

5                                               5

4                                               4

3                                               3

2                                               2

1                                               1
         Plant Vigour          Plant Habit               Plant Vigour           Plant Habit

                Whitex         Freedom                          Whitex         Fortaleza
WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
Curd Quality

                                        % of Pinking
Being an earlier maturing                                            32 data points
                                        100
summer variety, 72-78
                                         90
days to 50% maturity,
                                         80
Whitex can give better
                                         70
reliability when stress
                                         60
occurs in mid-summer.
                                         50

In general, longer maturing varieties   40
have a higher chance of having           30
fluctuating grow days. Many growers
                                         20
have moved towards these varieties
in the hunt for better curd colour,      10
curd quality and field holding.           0

However, due to the persistent                          Whitex       Fortaleza
white genes in Whitex these traits
are vastly improved compared to
Freedom and Fortaleza but also
many other competitor standards.              As the sowing season
                                              continues please contact your
Individual characteristics of curd
                                              local sales representative
quality for instance head colour,
                                              for further information on
head firmness, fuzziness and riciness
                                              Whitex and our Curdivex®
are all improved over Freedom
                                              breeding program.
and Fortaleza while we also see a
reduction in percentage of pinking
under stress.                                 IMPORTANT DATES
                                              Events for your diary where
                                              Whitex can be seen along with
                                              our up and coming varieties are:

                                              23rd & 24th September 2020
                                              Brassica iX Event at our
                                              Enkhuizen site in the Netherlands
                                              7th & 8th October 2020
    Whitex             Fortaleza              Brassica Innovation Day at
                                              Kirton Holme, Boston, UK
WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
Marketable Product

When compared in over 34 trials
Whitex gives a higher percent
of marketable curds compared
to both Freedom and Fortaleza
but also when compared to the
competitor market standard
included in our trials.
This increase in the number of
marketable heads is due to improved
plant vigour, superior curd colour and
exceptional curd quality.

We believe that the benefits of Whitex don’t end in the field.
Whitex has also been shown to retain its firmness and colour
better in store than our internal and external trial standards.

                                            % Marketable
% Marketable
                   38 data points                               34 data points
100                                         100

 90                                          90

 80                                          80

70                                           70

 60                                          60

 50                                          50

40                                           40

 30                                          30

 20                                          20

 10                                          10

  0                                           0

          Whitex             Freedom                   Whitex             Fortaleza
WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
Seminis Contacts

                         Sharon MacGregor                                              Customer Interface
                         Sales Manager Openfield, UK,                                  Specialists UK, Ireland,
                         Ireland, Nordics and Baltics                                  Nordics and Baltics:
                         Phone: +44 7974 412133
                         Email: sharon.macgregor1@bayer.com
                                                                                                           Arcadius
                                                                                                           Wojtkowiak
                         Gráinne Meade
                         Technical Account Manager,
                         Lincolnshire & South East
                                                                                                           Laura
                         Phone: +44 7745 349650
                         Email: grainne.meade@bayer.com                                                    Colbeck

                         Duncan Griffiths
                         Sales Specialist, North, West and                                                 Tomasz
                         South West UK and Ireland                                                         Koltunowicz
                         Phone: +44 7710 898627
                         Email: duncan.griffiths@bayer.com
                                                                                       Phone: +44 1733 902712
                                                                                       Email: uksales@seminis.com
                         Anders Christensen
                         Technical Account Manager,
                         Nordics and Baltics
                         Phone: +45 29212996
                         Email: anders.christensen@bayer.com

Keep moving forward at www.seminis.co.uk
Seminis® is a registered trademark of Seminis Vegetable Seeds, Inc. © 2020 Seminis Vegetable Seeds, Inc.

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WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds WHITEX White, Bright and Easy to Harvest - Technical Information Sheet UK & Nordics March 2020 - De Ruiter Seeds
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