2018 PRODUCT GUIDE - Redken Marketing
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2018 PRODUCT GUIDE
REDKEN HAIRCARE: WHERE
PROTEIN MEETS MOISTURE
PROTEIN
EXTREME PROTEIN
MOISTURE BLONDE IDOL PROTEIN
MOISTURE CERAFILL PROTEIN
MOISTURE COLOR EXTEND PROTEIN
MOISTURE DIAMOND OIL PROTEIN
MOISTURE
FOR SENSITIZED HAIR FOR OFF-TONE, DULL BLONDE HAIR FOR THIN TO ADVANCED THINNING HAIR
MAGNETICS
FOR COLOR-TREATED HAIR
GLOW DRY
FOR DULL HAIR
BENEFITS: BENEFITS: BENEFITS: BENEFITS: BENEFITS:
Fortifies weakened areas of the hair Refines highlights and revives hair Choose between two ranges Forms a seal to keep color The secret to a lightweight
and leaves hair 15x stronger.* with a bright, shiny finish. offering fuller feeling hair and scalp captivating and leave hair with 4 shine enhanced blow dry.
invigoration to deliver immediate and weeks of vibrancy and radiance.**
long-term results for thinning hair.
MOISTURE
ONE UNITED
FOR ALL HAIR TYPES
PROTEIN
MOISTURE ALL SOFT
FOR DRY HAIR
PROTEIN
MOISTURE ALL SOFT MEGA
FOR VERY DRY, PUFFY HAIR
PROTEIN
MOISTURE FRIZZ DISMISS
FOR FRIZZY HAIR
PROTEIN
MOISTURE CURVACEOUS
FOR WAVES AND CURLS WITHOUT DEFINITION
PROTEIN
MOISTURE
BENEFITS: BENEFITS: BENEFITS: BENEFITS: BENEFITS:
25 Benefits in one Intensely moisturizes Intense hydration, Non-stop frizz reduction in extreme Defines waves with lasting memory
• Manageability the feel of dry hair. replenishment and control. humidity*** and long-lasting frizz control. and quenches thirsty strands with
• Protection intense moisture.
• Beauty
* Breakage study using Extreme shampoo + Mega Mask Vs non-conditioning shampoo.
** When using system of Shampoo, Conditioner and Mega Mask.
*** ased on instrumental test: Frizz Dismiss Shampoo + Conditioner + Leave-in Treatment vs a classical shampoo after 96 hours under 85% relative humidity.
B
VOLUME
FOR FLAT BODILESS HAIR
CLEAN MANIAC
GENTLE CLEAN FOR EVERY TYPE OF HAIR
SCALP RELIEF
HIGH RISE BENEFITS: BEACH ENVY BENEFITS: BENEFITS: BENEFITS:
Delivers a volume-boosting blend of Delivers a texture-boosting blend of filloxane, Deep clean your hair in a gentle way, Redken’s scalp care offers a comprehensive range
filloxane and softening polymers to mineral and polymer to create amplified, loose wash away pollution, daily dirt, styling of solutions to help soothe and protect dandruff,
create supreme root lift and body. waves with amazing body. build-up, and excess sebum for a clean oily and sensitive scalps.
feeling with respect for the hair. These targeted scalp solutions offer comprehensive,
professional care for the scalp and hair.
SALON SERVICES
CHEMISTRY HAIR CLEANSING HEATCURE
AN INTENSE TWO STEP PERSONALIZED TREATMENT SERVICE
CREAM ULTIMATE HAIR RESTORATION SERVICE FOR DAMAGED HAIR
BENEFITS:
• Made up of a unique set of formulations that
offer intense care through highly concentrated
ingredients acting in synergy with a pH
re-balancing system. BENEFITS: BENEFITS:
• Provides personalized hair treatments with larifies and helps remove mineral
C • Using the power of protein and heat, the in-
serious benefits for every hair need. deposits and styling product build-up. salon service gives restorative results that last
up to 10 washes with 100% satisfaction leaving
hair softer, healthier and more conditioned†.
• The at-home post salon-service treatment
sachets erase up to one year of surface
damage††.
†
Consumer study of 50 women.
††
Consumer study of 75 women. Application of full Heatcure self-heat treatment pack.
EXTREME
FOR SENSITIZED HAIR
BEST
EXTREME SHAMPOO SELLER EXTREME CAT
BENEFITS USAGE BENEFITS USAGE
- Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. -T
he lightweight formula provides intense conditioning -A
fter shampooing, squeeze excess water
proteins to treat hair at the root, core and tip Rinse for damaged hair. Helps prep hair before chemical from hair. Apply CAT and distribute through hair.
- Gently cleanses to help fortify damaged hair leaving services to protect against future damage Leave on 3-5 minutes and rinse. Follow with
hair feeling protected, with a healthy-looking shine the appropriate conditioner
-F
or hair that has been sensitized by chemical
services, use CAT 1-3 times per week to
reinforce hair
BEST
EXTREME CONDITIONER SELLER
EXTREME ANTI-SNAP
BENEFITS USAGE
- Contains NEW RCT protein complex, with 3 - After shampooing, distribute through BENEFITS USAGE
proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse - Helps protect against breakage and split ends -A
pply on towel-dried hair to fragile or
- Detangles and reinforces sensitized hair, -D elivers protein and ceramide to help fortify damaged areas. Do not rinse
leaving it feeling supple and more resilient weakened areas
- Formulated to provide heat protection
- Hair is healthy looking and resilient
EXTREME MEGA MASK
BENEFITS
- Treatment + Care Extender for Damaged/Sensitized Hair
- Detangles, conditions and fortifies weakened hair.
USAGE
- After shampooing, apply mask for
3-5 minutes and rinse.
EXTREME LENGTH SEALER
- Contains NEW RCT protein complex, with 3 proteins to BENEFITS USAGE
treat hair at the root, core and tip. - Reduces the appearance of split ends -A
pply on damp or dry hair concentrating
- Fortifies hair for 15x more strength that lasts for 3 washes* on mid to end lengths of hair. Leave-in
EXTREME STRENGTH EXTREME LENGTH PRIMER
BUILDER MASK BENEFITS USAGE
BENEFITS USAGE -H
elps increase hair’s length potential past breaking points -A
pply on damp hair from root to tip.
- Intensely conditions and reinforces hair to help protect - After shampooing, apply to damp hair. and primes hair to be stronger and healthy-looking Leave on 2-5 minutes. Rinse
weakened areas leaving hair feeling more manageable Leave on for 5-15 minutes. Rinse
* Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo. * Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo.
WANT 15X STRONGER HAIR?*
BLONDE IDOL
FOR OFF-TONE, DULL BLONDE HAIR
Soo Joo Park
for Redken 5th Avenue
BLONDE IDOL
SHAMPOO
BENEFITS USAGE
- A caring, pH balanced, sulfate-free formula - Apply to wet hair, massage into lather. Rinse
that gently cleanses and softens with
lightweight moisture
BLONDE IDOL
MASK
BENEFITS USAGE
- Repairs and nourishes damaged areas - After shampooing, apply to towel-dried hair.
for renewed softness Leave on for 5-15 minutes. Rinse thoroughly
- Maintains integrity of Blonde tones - Usage Tip: Use 2-3 times a week alternating
by sealing the hair cuticles with Redken custom-tone conditioners
- Violet Leaf Extracts and Lactic Acid
strengthens hair from root to tip
WANT MULTI-TONAL AND BRILLIANT BLONDE HAIR?
CERAFILL
FOR THIN TO ADVANCED THINNING HAIR
RETALIATE
SHAMPOO
DEFY BENEFITS USAGE
SHAMPOO - Invigorating shampoo with menthol for
advanced thinning hair. Gently cleanses to
remove impurities such as follicle clogging
- Apply to wet hair, massage into lather. Rinse
BENEFITS USAGE
- Gently cleanses normal to thin hair to - Apply to wet hair, massage into lather. Rinse
remove impurities. Contains ceramide to
strengthen hair and SP-94 to nourish the scalp
RETALIATE
CONDITIONER
BENEFITS USAGE
-T
he cream-gel delivers ceramide to strengthen -A
fter shampooing, apply and distribute
hair and SP-94 to nourish the scalp through hair. Rinse
DEFY
CONDITIONER RETALIATE HAIR
BENEFITS
- Gently conditions normal to thinning hair,
USAGE
- After shampooing, apply and distribute
RE-DENSIFYING TREATMENT
leaving it looking visibly fuller with added shine through hair. Rinse BENEFITS USAGE
-D
aily treatment with stemoxydine proven -D
ivide hair in 8 sections focusing on hairline and the
to create denser looking hair in 3 months* affected areas. Position the pipette directly at the
root and scalp to apply 1 full pipette of the serum per
identified section. Gently massage to permeate the
entire scalp. Do not rinse. Dry and style as usual
DENSE FX HAIR DIAMETER STAR
DEFY DAILY BEST
SELLER THICKENING TREATMENT PRODUCT
SCALP TREATMENT BENEFITS USAGE
BENEFITS USAGE -C ontains filloxane to plump up existing hair -A
pply to hair, beginning at scalp in sections.
- Promotes hair density by softening the - Apply daily, or at least 3 times a week for 6 and instantly create the look and feel of Massage gently at root and work through to
hardening of collagen around the bulb weeks minimum. fullness and density the ends. Do not rinse
- Spray directly 12x onto a clean, towel-dried - Expands each strand by up to 9%** -F
or maximum thickening results allow to dry then
scalp and massage in. Style as usual. reapply. Dry and style as usual
* Clinical test on 101 subjects vs. placebo
** Instrumental test. Measurement of hair thickness after 2 applications of product on bleached hair vs non treated bleached hair
WANT THICKER LOOKING HAIR, INSTANTLY?
COLOR EXTEND
FOR COLOR-TREATED HAIR
MAGNETICS
COLOR EXTEND BEST
SELLER
COLOR EXTEND BEST
SELLER
MAGNETICS SHAMPOO MAGNETICS CONDITIONER
BENEFITS USAGE BENEFITS USAGE
- Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. Rinse -C
ontains NEW RCT protein complex, with 3 -A
fter shampooing, distribute through
proteins to treat hair at the root, core and tip proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse
- Gently cleanses color-treated hair -P
rovides targeted repair with easy detangling for
a softer, smoother, and more conditioned feel
COLOR EXTEND COLOR EXTEND MAGNETICS
MAGNETICS MEGA MASK DEEP ATTRACTION MASK
BENEFITS USAGE BENEFITS USAGE
- Treatment + Care Extender for Color-treated Hair - After shampooing, apply mask for 3-5 -C olor captivating treatment to help preserve -A
fter shampooing, apply to damp hair.
- Contains NEW RCT protein complex, with 3 minutes and rinse. color richness Leave on for 5-15 minutes. Rinse
proteins to treat hair at the root, core and tip. - Gel-cream consistency for light reflection
- Fortifies hair for 4 weeks of vibrancy and radiance*
* When using system of Shampoo, Conditioner and Mega Mask
WANT CAPTIVATING COLOR WITH 4 WEEKS OF VIBRANCY & RADIANCE?*
ONE UNITED
MULTI-BENEFIT TREATMENT
Suki Waterhouse
for Redken 5th Avenue
BEST
ONE UNITED SELLER
USAGE
- After shampooing, spray evenly on towel-dried hair
- Leave-in for increased conditioning
- Rinse-out after 1-2 minutes for lightweight conditioning
BENEFITS
MANAGEABILITY PROTECTION BEAUTY
- Conditions - Primes hair for styling - Gives a silky touch
- Nourishes - Helps prevent breaking from brushing - Adds smoothness
- Improves manageability - Safe for color-treated hair - Adds shine
- Help even out porous hair - Help prevent split ends - Helps control frizz
- Reduces dryness - Helps seal in hair cuticle - Anti-static
- Detangles - Safe for ombre hair - Controls fly-aways
- Instant results - Helps shield against external aggressors - Makes blow dry easier
- Idea cutting lotion - Helps prevent heat damage - Style refresher
- Lightweight results
MULTI-BENEFIT TREATMENT
DIAMOND OIL GLOW DRY
FOR DULL HAIR
DIAMOND OIL DIAMOND OIL
GLOW DRY GLOSS SCRUB GLOW DRY OIL
BENEFITS USAGE BENEFITS USAGE
- Rids hair of impurities pre shampoo to - Apply before shampoo to wet hair. - Ultra lightweight and airy -U
se before Pillow Proof Blow-Dry Express
enhance the hairs natural lustre during Rub in from mid-lengths to ends. - Reduces blow dry time Primer or Treatment Cream Primer for
blow dry. - Follow with Gloss Shampoo, Detangling - Boosts your blow dry with heat-responsive silicones maximum blow dry benefits.
Conditioner and Glow Dry Oil. -D
aily on damp hair
-A
pply on damp hair concentrating on
mid-lengths and ends.
-R
eapply on dry hair as needed for added shine
DIAMOND OIL
GLOW DRY GLOSS SHAMPOO TECHNOLOGY & KEY INGREDIENTS:
FIRST HEAT-RESPONSIVE OIL TECHNOLOGY
BENEFITS USAGE - Performance optimized with heat for optimal reflection and maximum shine
- Cleanses for a lightweight, shine enhanced blow dry. - After applying the Gloss Scrub, apply to
wet hair, massage into lather. Rinse.
DIAMOND OIL SHINE SPARKLES CYCLOPENTACYLOXANE
GLOW DRY DETANGLING CONDITIONER - Highest refraction to provide maximum shine - Carrier silicone for style memory
BENEFITS USAGE
- Detangles and conditions hair for a - After shampooing, apply and REFRACTION SCALE
perfect shine enhanced blow dry. distribute through hair. Rinse
DIMETHICONOL DIMETHICONE CYCLO- PHENYL-
PENTACYLOXANE TRIMETHICONE
PRODUCT INGREDIENT
WANT A SHINIER, LIGHTER BLOW DRY?
ALL SOFT
FOR DRY HAIR
ALL SOFT BEST
SELLER
ALL SOFT
SHAMPOO MEGA MASK
BENEFITS USAGE BENEFITS USAGE
- Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. Rinse - Detangles, conditions and softens dry, brittle hair - After shampooing, apply mask for 3-5 minutes and rinse.
proteins to treat hair at the root, core and tip -C ontains NEW RCT protein complex, with 3 proteins
- Washes away impurities to leave hair feeling to treat hair at the root, core and tip
softer and more manageable - Omega enriched argan oil nourishes for intense softness
ALL SOFT BEST
SELLER
ALL SOFT
CONDITIONER ARGAN-6 OIL
BENEFITS USAGE BENEFITS USAGE
- Contains NEW RCT protein complex, with 3 - After shampooing, distribute through -C
onditioning formula helps hair feel softer, -A rgan-6 Oil can be used 6 ways to
proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse conditioned and more supple to leave dry, dramatically transform hair:
- Instantly detangles and helps leave hair feeling brittle hair feeling intensely nourished Moisturize: Pre-shampoo treatment
moisturized with intense softness, movement Protect: Pre blow dry shield
and healthy-looking shine
Smooth: Post blow dry perfector
Illuminate: Styling shine booster
Soften: Post shampoo treatment
Recondition: Overnight treatment
- Apply on dry or damp hair concentrating
on the mid lengths and ends. Reapply on
dry hair as needed
ALL SOFT
HEAVY CREAM MASK
BENEFITS USAGE
- Intensely conditions to leave hair feeling - After shampooing, apply to damp hair.
more manageable with intense softness Leave on for 5-15 minutes. Rinse
- Can be used daily or weekly as a treatment
* All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo
WANT 15X MORE CONDITIONING?*ALL SOFT MEGA
FOR VERY DRY, PUFFY HAIR
ALL SOFT MEGA ALL SOFT MEGA
SHAMPOO MEGA MASK
BENEFITS USAGE BENEFITS USAGE
- Provides nourishment for very dry, puffy hair. - Apply to wet hair, massage into lather. Rinse - Treatment + Care Extender for very dry, puffy hair - After shampooing, apply mask for 3-5 minutes and rinse.
- Washes away impurities to leave hair feeling -D ual formula combines the deep conditioning of a hair
touchable soft and manageable. mask with the lasting benefits of a care extender.
- Infused with a nourishing superfood mix of sacha -P rovides nourishment for mega soft hair that lasts
inchi extract, aloe vera gel, and cactus extract through 3 washes.
- Contains Redken’s exclusive RCT Protein Complex
to treat hair from the root to the core to the tip
ALL SOFT MEGA ALL SOFT MEGA
CONDITIONER ARGAN-6 OIL
BENEFITS USAGE BENEFITS USAGE
- Provides nourishment for very dry, puffy hair. - After shampooing, distribute through mid -1 0 minute moisture makeover - For single use only.
- Instantly detangles and help leave hair feeling to end lengths of hair. Rinse - Instantly hydrates and revives very dry, puffy hair. (1) Before getting in the shower, open the
moisturized with intense touchable softness - Inspired by K-beauty, this weekly one-time use packet and remove paper on adhesive seal.
and manageability. hair mask offers an intensive at-home treatment. (2) After shampooing, twist and wrap hair
- Infused with a nourishing superfood mix of sacha It leaves hair with increased hydration and fully into the cap.
inchi extract, aloe vera gel, and cactus extract manageability. (3) Fasten with adhesive strip. Ensure the
- Contains Redken’s exclusive RCT Protein Complex cap is properly sized and secured.
to treat hair from the root to the core to the tip. (4) Gently massage the cap and hair
to best transfer product.
(5) Leave on for 5-10 minutes. Remove
cap and rinse. Follow with HydraMelt.
ALL SOFT MEGA
HYDRA MELT
BENEFITS USAGE
- All day nourishment for very dry, puffy hair. - After conditioning, apply to clean towel-dried hair.
- Provides increased softness, manageability, Leave-in. Style as usual.
control and shine.
DRY HAIR? PUFFY HAIR? IT’S MEGA OVERFRIZZ DISMISS
FOR FRIZZY HAIR
FRIZZ DISMISS FRIZZ DISMISS
SHAMPOO REBEL TAME
BENEFITS USAGE BENEFITS USAGE
- Helps to provide smoothing and manageability - Apply to wet hair, massage into lather. Rinse -P
rovides discipline, control and manageability -A
pply to clean, towel-dried hair.
whilst protecting hair from humidity to coarse hair. Contains heat protection for Leave-in. Style as usual
heat styling up to 230°C
FRIZZ DISMISS FRIZZ DISMISS
CONDITIONER SMOOTH FORCE
BENEFITS USAGE BENEFITS USAGE
- Moisturizes and detangles hair leaving it smooth, - After shampooing, apply and distribute -L
ightweight lotion spray format provides ease in -A
pply to clean, towel dried hair.
shiny and manageable. Protects hair from humidity through hair. Rinse detangling and manageability. Contains heat Leave-in. Style as usual
protection for heat styling up to 230°C
FRIZZ DISMISS
MASK
BENEFITS USAGE
- Provides intense nourishment, smoothness and - After shampooing, apply to towel-dried hair.
manageability to sensitized, unruly frizz-prone hair Leave on 5-15 minutes. Rinse
LONG-LASTING FRIZZ CONTROLCLEAN MANIAC
FOR NORMAL TO OILY HAIR
Kat McNeil
for Redken 5th Avenue
CLEAN MANIAC
CLEAN-TOUCH SHAMPOO
BENEFITS USAGE
- A silicone-free and sulfate free system - Apply to wet hair, massage into lather. Rinse
- Powered by micellar technology which
removes impurities like a magnet
- Formulated with a chelator, anti-oxidant and UV filter
- Gently washes away pollution, daily grit, styling
build-up and excess sebum for a clean feeling
- Neutralizing scent delivers long-lasting freshness
CLEAN MANIAC
CLEAN-TOUCH CONDITIONER
BENEFITS USAGE
- A silicone-free and sulfate free system - After shampooing, apply and distribute
- Lightweight conditioner for an all-day clean feeling through hair. Rinse thoroughly.
- Formulated with a chelator, anti-oxidant and a UV filter
- Neutralizing scent delivers long-lasting freshness
HAIR CLEANSING CREAM
BENEFITS USAGE
- Clarifies and helps to remove mineral - Alternate with your regular
deposits and styling product build-up shampoo. Apply to wet hair,
on all hair types. Formulated to add massage into a lather, rinse.
shine whilst purifying and refreshing hair Repeat if necessary. For excessive
build-up leave on for 5-10 minutes
WANT FRESH HAIR ALL DAY?CURVACEOUS
FOR WAVES AND CURLS WITHOUT DEFINITION
CURVACEOUS CURVACEOUS
SHAMPOO CONDITIONER
BENEFITS USAGE BENEFITS USAGE
- Cleanses stressed out curls and - Apply to wet hair, massage into lather. Rinse -C
reamy formula deposits weightless -A
fter shampooing, apply and distribute
waves for high-definition spring conditioning and intense moisture through hair. Rinse thoroughly
CURVACEOUS CURVACEOUS
RINGLET FULL SWIRL
BENEFITS USAGE BENEFITS USAGE
- Frizz-free control and definition for - Apply to towel-dried hair -C
ombination cream serum controls frizz -A
pply evenly through damp or dry hair.
natural ringlets - Do not rinse and locks in moisture for high shine Leave-in, style as usual
- Reactivates natural spiral curls for - Diffuse or air-dry for perfect curls -C
ontrols natural waves and curls for shiny,
control without crunch long lasting results
* Results achieved with the use of Curvaceous shampoo, conditioner and Ringlet vs. a non-conditioning shampoo
WANT UP TO 72 HOURS OF CURL DEFINITION?*HEATCURE
OUR LATEST INNOVATION IN SERVICES FOR HAIR
NOT FOR
HEATCURE CONSUMER
USE
HEATCURE
PROFESSIONAL FORMULATION AT-HOME TREATMENT
BENEFITS USAGE BENEFITS USAGE
- Specialized formula with caring agents restores - After shampooing, apply formula to towel -W eekly fortifying treatment delivers deep - Peel and wait 4 minutes to allow formula to warm
condition of hair with each application. dried hair in 2.5cm sections conditioning to restore hair’s healthy look and feel - Open sachet and apply evenly through hair
- 100% immediate satisfaction* - Comb through to evenly distribute - Erases 1 year of surface damage** - Leave 5-10 minutes and rinse
- Clamp Heatcure Professional Tool 5cm from the
scalp and glide through hair in 2.5cm sections
- Rinse and style as usual
HEATCURE NOT FOR
CONSUMER
PROFESSIONAL TOOL USE
BENEFITS USAGE
- Breakthrough, single heat setting allows - To be used only with the Heatcure
specialized formula to penetrate deep through Professional formulation
the hair’s cuticle up to the cortex, giving hair - Clamp tool 5cm from the scalp and glide
restorative results that last up to 10 washes* through hair in 2.5cm sections
*Based on a consumer study of 50 women who received Heatcure Professional Service.
**After one use of a full Heatcure self-heating mask set.
ULTIMATE HAIR RESTORATION. EVEN 10 WASHES LATER*CHEMISTRY
INTENSE TWO STEP PERSONALISED TREATMENT
STEP 1 STEP 2
NOT FOR NOT FOR
CHEMISTRY CONSUMER
USE
CHEMISTRY CONSUMER
USE
EXTREME SHOT PHASE SHOT PHIX 3.5
BENEFITS USAGE BENEFITS USAGE
- Concentrated dose of protein fortifies chemically - After shampooing, apply 3 pumps - For chemically distressed hair - Spray 10-15 pumps over shot
distressed hair and helps reinforce the internal fiber. - Leave on 5 minutes. Do not rinse - Rebalances the pH level - Work in. Rinse
- Leaves the cuticle strong
- Seals in active ingredients
CHEMISTRY NOT FOR
COLOR EXTEND MAGNETIC CONSUMER
USE
SHOT PHASE
BENEFITS USAGE
- Concentration of Ceramide, Mineral Ion Blockers - After shampooing, apply 3 pumps
and UV filter help defend hair color from fading. - Leave on 5 minutes. Do not rinse
CHEMISTRY NOT FOR CHEMISTRY NOT FOR
CONSUMER
VOLUME SHOT PHASE
CONSUMER
USE
SHOT PHIX 5.5 USE
BENEFITS USAGE
BENEFITS USAGE - For mechanically distressed hair - Spray 10-15 pumps over shot
- Delivers specialized ingredients to the cortex and the - After shampooing, apply 3 pumps - Rebalances the pH level - Work in. Rinse
hair’s surface, fortifying and improving the hair’s structure. - Leave on 5 minutes. Do not rinse - Leaves the cuticle strong
- Formulated with a professional strength of Filloxane to - Seals in active ingredients
give hair instant body and volume.
CHEMISTRY NOT FOR
CONSUMER
ALL SOFT SHOT PHASE USE
BENEFITS USAGE
- Gold Camelina, Avocado Oil, and Olive Oil provide - After shampooing, apply 3 pumps
intense softness, replenishment and strength to - Leave on 5 minutes. Do not rinse
restore silkiness and shine For hair that has multiple needs you can blend up to 3 Shot Phase
- Targets the most dry and damaged areas to deliver
formulas to create a truly customized treatment for every hair need*.
lasting softness where it’s needed most
*Includes all Chemistry Shot’s except for Volume Shot.
WANT A HAIR TREATMENT MADE JUST FOR YOU?HIGH RISE
FOR FLAT, BODILESS HAIR
BEACH ENVY
FOR FLAT, BODILESS HAIR
HIGH RISE VOLUME BEACH ENVY VOLUME
LIFTING SHAMPOO TEXTURIZING SHAMPOO
BENEFITS USAGE: BENEFITS USAGE
- Gently cleanses and adds lift and body. - Apply to wet hair, massage into lather, rinse -G
ently cleanses and adds texture, - Apply to wet hair, massage into a lather, rinse
- Leaves hair soft, manageable and shiny fullness and movement
HIGH RISE VOLUME BEACH ENVY VOLUME
LIFTING CONDITIONER TEXTURIZING CONDITIONER
BENEFITS USAGE BENEFITS USAGE
- A lightweight detangling conditioner - After shampooing, apply and distribute -U
nique gel-lotion volumizing and texturizing -A
fter shampooing, apply and distribute
that creates body and lift through hair. Rinse conditioner that detangles and adds texture to through hair. Rinse
create amplified, loose waves with amazing body
HIGH RISE DUO BEACH ENVY
VOLUMIZER TEXTURIZING WAVE AID
BENEFITS USAGE BENEFITS USAGE
- Combines; a lightweight volumizing cream - Apply to damp hair -A
salt free mineral blend formula infuses hair with - Mist on damp hair and scrunch in
with a high lift gel to create voluminous - Comb through from root to tip texture to create waves and big beachy style -D ry with diffuser for natural movement or
styles giving control and movement - Blow-dry with a round brush use with a curling iron for enhanced waves
for extra lift at the root
THICKENING POWERS OF FILOXANE FOR SUPREME ROOT LIFT & BODY THICKENING POWERS OF FILLOXANE FOR TEXTURED WAVES & BODYSCALP RELIEF
TARGETED SCALP SOLUTIONS TO HELP SOOTHE AND PROTECT
OIL DETOX SOOTHING BALANCE
SHAMPOO SHAMPOO
BENEFITS USAGE BENEFITS USAGE
leanses and instantly absorbs excess oil
-C hake well. For daily oil control massage into
-S -G
ently cleanses hair whilst soothing and -A
pply to wet hair, massage into scalp
to help equalize scalp pH and clarify impurities wet hair and scalp. Rinse. For a more intense calming sensitive, stressed scalp and hair. Rinse. Can be used daily
treatment, apply before wetting. Leave on for
1-2 minutes. Wet hair, lather and rinse
DANDRUFF CONTROL
SHAMPOO
BENEFITS USAGE
- Helps eliminate and combat dandruff and - Apply to wet or dry hair, massage into scalp.
its symptoms whilst gently cleansing hair Leave on for 5 minutes. Wet hair, lather and
to soothe and hydrate the scalp rinse. Can be used dailyREDKEN STYLING
COLLECTION
DONE UNDONE ALL STYLES
EXPRESS PRIMER EXPRESS TWO DAY EXTENDER
PILLOW
PROOF
time-saving TREATMENT PRIMER refreshing dry
light mist time-saving shampoo
nourishing cream
AIRY CREAM JUST RIGHT CREAM BOSSY CREAM
NO BLOW
air styler air styler for air styler for
DRY
for fine medium hair coarse, wild hair
hair
WAX BLAST 10 POWDER REWIND 06 FASHION ROUGH ROUGH
TEXTURIZE
high impact GRIP 03 pliable WAVES 07 PASTE 12 CLAY 20
finishing mattifying styling sea salt workable matte
spray-wax hair paste spray control texturizer
powder
ROOTFUL 06 THICKENING ALL-OVER GUTS 10 STAY HIGH 18 FULL EFFECT 04
VOLUMIZE
root lifting LOTION 06 AERATE 08 volume high-hold gel classic nourishing
volumizing all-over bodifying spray foam to mousse mousse
spray body builder cream-mousse
SATINWEAR 04 HEAT IRON HOT SETS 22
STYLING
thermal DESIGN 09 SHAPE 11 thermal
HEAT
smoothing thermal thermal setting mist
blow dry gel shaping blow holding
dry gelee spray
CONTROL TRIPLE TAKE 32 QUICK DRY 18 WIND F ASHION QUICK PURE
HAIRSPRAYS
ADDICT 28 extreme hold instant BLOWN 05 WORK 12 TEASE 15 FORCE 20
extra high-hold hairspray finishing low hold versatile backcombing non-aersol
hairspray spray finishing hairspray spray fixing
spray spray
VELVET ALIGN 12
SMOOTH
GELATINE 07 smoothing
lightweight blow dry lotion
blow dry gel
FLEX
MESS AROUND 10 SHAPE FACTOR 22
texturizing sculpting cream-paste
cream-paste with powerful hold
OUTSHINE 01 SHINE FLASH 02 METAL FIX 08
anti-frizz dry shine spray liquid pomade
SHINE
polishing milk for runway
effectsPILLOW PROOF
BEST
PILLOW PROOF BLOW-DRY SELLER PILLOW PROOF BLOW-DRY
EXPRESS PRIMER TWO DAY EXTENDER
BENEFITS USAGE BENEFITS USAGE
- This is a must before any blow dry service! - Shake the bottle to activate ingredients. - A time saver that instantly refreshes the hair -T
o refresh a blow dry: Mist on roots.
- Reduces blow dry time Before styling, mist evenly throughout damp hair - Extends style for 2 day pillow proof results Brush through to distribute evenly.
- Leaves hair feeling 3x stronger and healthier - Can be sprayed on dry hair to re-style - Absorbs oils for a matte finish If needed, touch-up sections with a
- Protects from heat up to 230ºC before blow-drying - Gives hair slight grip blow-dryer
- Provides 24 hour lasting volume
- Lightweight bi-phase formula
BEST
SELLER
PILLOW PROOF PRIMER CREAM
BENEFITS USAGE
-A must before any blow dry service! - Rub 1-2 pumps through hands and apply evenly
-Reduces blow dry time through damp hair. Apply your other favourite
-3x stronger and healthier hair Redken styling products and blow dry as usual.
-Protects from heat up to 230°C - Suitable for all hair types.
-Anti-breakage formula
-Cream formula nourishes dry hairTEXTURIZE BEST
SELLER
POWDER GRIP 03 WAX BLAST 10
BENEFITS USAGE BENEFITS USAGE
- Mild control - Sprinkle a small amount into root - Medium control -S
hake well, mist over dry hair and shape
- Creates instant texture and grip area for instant volume and grip - Creates perfectly undone texture with fingers
- Cool matte texture - Shake through lengths for -A dds dimension and movement
extreme matte texture with a choppy matte finish
REWIND 06 ROUGH PASTE 12
BENEFITS USAGE BENEFITS USAGE
- Medium control - Rub a small amount between hands and apply - Medium control -R
ub a small amount in hands and apply
- Twists, shapes and texturizes hair into into damp or dry hair to form style -D econstructs with rough, ragged texture and on damp or dry hair
changeable styles - Pull product through hair using your fingers to moveable, lasting separation -R
eapply for stronger texture effects
- Pliable fiber network provides a “web of twist, shape and mold the hair into the style -P rovides definition and manageability
support” with control you want with workable control
- Creates versatile styles with strong shapes - Molds and shapes strong, directional styles
- Won’t weigh hair down -E asy and unique dispensing system allows for
- Won’t build up on hair controlled dosage
- Stays moist and pliable so you can “replay”
or rearrange the style
FASHION WAVES ROUGH CLAY 20
BENEFITS USAGE BENEFITS USAGE
- Ultra-light mist for an effortless natural look - Shake well and mist all over dry hair - Maximum control - Warm in hands and apply to damp or dry hair
- Adds weightless texture - Shake hair out with your fingers to add texture - Matte finish
- Gives hair an instantly airy, windswept effect - Lightweight, airy formula is ideal for all hair types - Moldable texture
- Flexible soft-matte finish - Stays in placeHAIRSPRAYS
BEST
WIND BLOWN 05 SELLER PURE FORCE 20
BENEFITS USAGE BENEFITS USAGE
- Ultra-light mist for an effortless natural look - Shake well and mist all over dry hair - Maximum control non-aerosol spray -U se as a sculpting styler or flexible finisher
- Adds weightless texture - Shake hair out with your fingers to add texture - Offers lightweight and quick-drying benefits - Spray 8-12 inches from hair
- Give hair an instantly airy, windswept effect - Lightweight, airy formula is ideal for all hair types - Perfects styles with all day control
- Flexible soft-matte finish - Brushes clean and adds amazing shine
- Long lasting humidity resistance and frizz control
BEST
FASHION WORK 12 SELLER
BENEFITS USAGE
- Medium control aerosol spray - Spray 8-12 inches from hair
- Versatile formula for working, shaping and finishing styles flawlessly - Layer for increased control
- Fast-drying, fine mist
- Long lasting humidity resistance and frizz control
- Vitamins C and E protect hair CONTROL ADDICT 28
BENEFITS USAGE
- No visible flaking and no residue -U
se as a strong finishing spray
-C ontains Spray-Strong Complex to lock out humidity -S
pray 8-12 inches from hair
-L ong lasting humidity resistance and frizz control
- Light to touch
- Long lasting style memory, even after brushing
QUICK TEASE 15
- Can be layered for increased control
BENEFITS USAGE
- Instant back-combing/teasing effect on hair - Spray at the root area for instant teasing result
- Create volume at the root - Spray all-over holding can 8-12 inches from hair
- Use as a finishing spray for all-over control
BEST
TRIPLE TAKE 32 SELLER
QUICK DRY 18 BENEFITS
- Extreme hold without the crunch
USAGE
-U se to lock in looks whilst still
BENEFITS USAGE -T ri-mist diffusion system gives an even coverage with no residue allowing for movement
- Medium control fine, dry mist - Apply to damp hair and blow dry for sleek, - Dries fast to give long lasting lift and body - Spray 8-12 inches from hair
- Fast-drying spray instantly controls and completes any style straight results - 24-hour hold and humidity resistance
- Provides healthy shine and a firm, no-fuss finish
- Dispenses in a wide spray pattern to ensure even application
- Sets quickly for lasting holdVOLUMIZE
FULL EFFECT 04 AERATE 08
BENEFITS USAGE BENEFITS USAGE
- Mild control - Apply a small amount all-over damp hair and blow dry - Medium control -S
mooth on damp hair; blow dry for airy volume
- Meringue-like mousse for volume without stickiness or crunch - Innovative aerated cream formula gives the and fullness
- Boosts volume from root to tip lightness of a mousse with the moisturizing -R
ecommend to clients who want lightweight
- Ultra-light on hair properties of a cream body plus conditioning benefits
- Improved conditioning and detangling - Adds featherweight body
- No crunch or stickiness -P rovides long-lasting humidity protection
and a frizz-controlled finish
BEST
ROOTFUL 06 GUTS 10 SELLER
BENEFITS USAGE BENEFITS USAGE
- Precision applicator targets roots - Apply to damp roots and blow dry directionally - Medium control -S
hake well. For maximum volume, apply to towel-
- Long lasting non-sticky fullness for maximum volume -B oosts hair with flexible fullness and bold, dried hair section by section, lifting each section as
- Clean feel technology gutsy style you go. Blow-dry with a round brush
- Lightweight and brushable -L ifts up the roots and provides all-over volume
- Directional spray for precise application
BEST
THICKENING LOTION 06 SELLER STAY HIGH 18
BENEFITS USAGE BENEFITS USAGE
- Medium control - Apply through towel-dried hair, blow dry -C
ombines the strength and hold of a gel -R
ub a small amount through palms and
- Builds extra body, texture, volume and shine for maximum volume with the airiness of a mousse apply to damp hair
- Bodifying proteins help reconstruct and -S
tyling polymers provide long lasting -C
an be applied to roots for a little lift or all
strengthen hair volume and fullness over hair for a full bodied look
- Hair looks and feels thickerSMOOTH FLEX
BEST
VELVET GELATINE 07 SELLER
MESS AROUND 10
BENEFITS USAGE BENEFITS USAGE
- Medium control - Apply a medium amount through damp hair -S mooth fiber cream-paste, with medium control -A pply to damp hair - great for blow-drying in
- Light, airy gel melts into hair for soft and blow dry for a velvety cushioned finish -T exturizes to build body and density tousled texture
and velour-like finish - Natural finish - Apply on dry hair to create separation
- Smooths while providing volume - Ideal for short-medium lengths
ALIGN 12 SHAPE FACTOR 22
BENEFITS USAGE BENEFITS USAGE
- Medium control - Apply to damp hair and blow dry for sleek, -C ream putty with maximum control -A pply to damp hair - great for shaping
- Strengthens and straightens medium hair straight results -U ltimate sculpting and reshaping power short styles
- Adds discipline and control for straight results like a hairspray -A pply on dry hair to sculpt, create detail
- Provides heat protection with fortifying xylose - Matte finish and definition
and glucose sugar -F eels like a paste, holds like a hairspray - Ideal for short lengths and updosHEAT STYLING
BEST BEST
SATINWEAR 04 SELLER IRON SHAPE 11 SELLER
BENEFITS USAGE BENEFITS USAGE
- Mild control - Apply to damp hair and blow dry - Medium control -S
pray directly on sections of dry hair and
- Contains NEW Heat Re-styling Technology - just - Great for all hair types and is especially ideal -C ontains NEW Heat Re-styling Technology - straighten or tong
add heat to reshape your style over and over again for distressed hair since it eases the stress of just add heat to reshape your style over and -S
pray all over hair and allow to penetrate
- Protective heat-styling lotion transforms hair into blow-drying over again before applying heat
silky luxury -P rotects hair from heat damage up to 230°C
- Redken’s exclusive Bonding System, ceramide and - Leaves a touchable, shiny finish
fortifying sugars help restore, condition and protect hair -X ylose sugar, ceramides and cranberry oil for
from heat styling stress heat protection and to maintain color vibrancy
- Contains UV filters and antioxidants to help protect
haircolor from fading
HEAT DESIGN 09 HOT SETS 22
BENEFITS USAGE BENEFITS USAGE
- Medium control - Work a small amount through palms and - Maximum control spray -S
pray on dry hair before styling with a
- Contains NEW Heat Re-styling Technology - just apply through damp hair -C ontains NEW Heat Re-styling Technology - curling wand or tongs
add heat to reshape your style over and over again - Blow-dry with a round brush to create body just add heat to reshape your style over and
- Lightweight blow dry gelee provides heat protection and shape over again
up to 232°C -H elps create styles that have shine and
- Holds volume and hair shape as you blow dry staying power
- Controls frizz -P rovides perfect hold when using a curling
wand or tongsSHINE
OUTSHINE 01 METAL FIX 08
BENEFITS USAGE BENEFITS USAGE
- Mild control - Apply a small amount evenly through damp hair; style -L iquid pomade provides runway ready shimmer -S
mooth through a finished look for a flash
- Adds incredible shine and sleek smoothness as desired -M etallic highlight effects provide the perfect of gold or silver
- Light cream styler contains shea butter to - Can also be used on dry hair to add shine and ban frizz finishing touch to party styles -R
eapply for more intense metallic effects,
smooth and control frizz - Ideal for sleek styles and braids allowing each layer to dry before reapplying
- Leaves hair feeling light with clean definition
and mild control
- Controlled dispensing system
BEST
SHINE FLASH 02 SELLER
BENEFITS USAGE
- Mild control - Lightly mist on dry hair
- Provides instant illumination - Use after straightening for a gleaming, polished finish
- Ultra-light, grease-free shine - Reapply whenever extra shine is desired
- Fine-mist aerosol spray ensures a light, - Spray directly on hand or brush to control fly-aways
even application
- Perfect finish for any hairstyleNO BLOW DRY LOVED
BY BEAUTY
EXPERTS
BEST
SELLER
AIRY CREAM BOSSY CREAM
BENEFITS USAGE BENEFITS USAGE
- Quick and soft air-dry that adds texture - Work a small amount evenly into damp hair -Q uick and soft air-dry with effortless frizz - Work a small amount evenly into damp hair
- Adds body to hair without a blow-dryer - Scrunch in and air-dry control and manageability - Scrunch in and air-dry
- Natural style - Natural style
- No product feel - No product feel
JUST RIGHT CREAM
BENEFITS USAGE
- Easy and soft air-dry with effortless - Work a small amount evenly into damp hair
control and movement - Scrunch in and air-dry
- Natural style
- No product feelREDKEN BREWS
HAIRCARE
DAILY SHAMPOO 3-IN-1 SHAMPOO HERO
FOR ALL HAIR TYPES SHAMPOO, CONDITIONER AND BODYWASH
BENEFITS USAGE BENEFITS USAGE
- Gently cleanses without stripping hair - Apply to wet hair, lather and rinse -C leanses and conditions hair and washes body -A
pply generous amount over wet hair and body.
- Lightweight formula helps keep hair manageable for freshness from head to toe Rinse well
- Contains malt to nourish and condition -N on-drying formula provides hydration and
- Contains protein for strength softens skin
- Contains glycerin for moisture and hydration -C onvenient all-in-one product is great for the
gym or travel
- Contains malt to nourish and condition
MINT SHAMPOO SILVER SHAMPOO
INVIGORATING FOR HAIR AND SCALP FOR GRAY AND WHITE HAIR
BENEFITS USAGE BENEFITS USAGE
- Cleanses hair and delivers a cooling sensation on the scalp - Apply to wet hair, lather and rinse -G
radually reduces unwanted yellow tones in gray -W
ear gloves. Apply to damp hair and leave on for
- Refreshing and energizing mint scent and white hair 3 minutes, rinse. For a deeper color deposit and
- Contains malt to nourish and condition conditioning, apply to towel-dried hair and leave
- Contains menthol for scalp stimulation and soothing on for up to 5 minutes. RinseREDKEN BREWS
STYLING
WORK HARD MOLDING PASTE BEST
SELLER CLAY POMADE BEST
SELLER
FOR TEXTURE & HOLD FOR ROUGHED-UP TEXTURE & TO THICKEN FINE HAIR
BENEFITS USAGE BENEFITS USAGE
- For maximum control and a natural finish - Rub a small amount in hands and work - For maximum control and a gritty finish -R
ub a small amount into hands and
- Firm yet moldable to work easily through hair through damp or dry hair - Creates effortless looking styles work through damp or dry hair
- Polystretch fibers keep style flexible
WAX POMADE
FOR POLISHED STYLES, QUIFFS & UNDERCUTS
HAIRSPRAY
BENEFITS USAGE
- For mild control and a shine finish -R
ub a small amount into hands
- Water-based formula provides reworkable hold and work through damp or dry hair
FOR MAXIMUM CONTROL ON ALL LOOKS
BENEFITS USAGE
- Compact, super-charged technology - Hold 6-12 inches away and spray on dry,
- Double the impact with half the size; 2x more product styled hair
than the average hairspray - Reapply for additional control
- Keeps all styles in place
OUTPLAY TEXTURE POMADE
FOR TEXTURED & LONG STYLES
BENEFITS USAGE
- For maximum control and a matte finish -R
ub a small amount into
-C runch-free formula separates and texturizes hands and work through
with lasting memory damp or dry hair
- Contains mineral salts to provide immediate grip
STAND TOUGH EXTREME GEL MANEUVER CREAM POMADE
FOR SLICKED BACK STYLES
BENEFITS USAGE FOR SMOOTH & FLEXIBLE STYLES
- For maximum control and high shine - Squeeze into palm, rub hands together BENEFITS USAGE
- Creates definition and sculpts styles and work through damp hair - For medium control and a smooth finish -R
ub a small amount into
- Water-based formula creates texture with low shine hands and work through
damp or dry hairREDKEN BREWS
SKIN AND BEARD
SHAVE CREAM
FOR AN EXTRA CLOSE & COMFORTABLE SHAVE
BENEFITS USAGE
- Provides protection - Apply to wet skin and face. Lather. Shave.
- Suitable for sensitive skin Rinse thoroughly. Pat dry
- Dermatologist-tested for safety
BEARD AND SKIN OIL HERO
FOR SOFTER FACIAL HAIR & SKIN
BENEFITS USAGE
- Grooms and softens facial hair so it looks and feels great - Apply and massage a few drops
- Hydrates the skin underneath the beard into your dry beard
- Suitable for all skin typesREDKEN BREWS
BEFORE AFTER
AFTER
Using Color Camo,
5Using color camo,
min. only
5 min only.
COLOR CAMO
LEVELS OF LIFT BENEFITS
None - Fast, easy and discrete
USE WITH:
DYE SYSTEMS - Use to camouflage and blend gray in 5 minutes
100% oxidative - Soft grow out with no visible line of regrowth
DEVELOPMENT TIME - Provides natural looking results with low commitment
5 minutes
USE
- Mix Color Camo with 10 volume Pro-oxide Cream - 10 Vol Pro-oxide developer
Developer in a 1:1 ratio in an applicator bottle
- Applicator bottle
- Apply to towel dried hair. Start where hair is the
grayest. Avoid hair that has been previously colored
- Process for 5 mins then rinse and shampoo
BEFORE COLOR CAMO AFTER COLOR CAMO
ASH TONE NATURAL TONE
NATURAL LEVEL (50% GRAY)
(GRAY + BLUE/VIOLET) (GRAY + GREEN/GOLD)
5 mins development time 5 mins development time
light (levels 7 and higher) light ash light natural
medium (levels 4-6) medium ash medium natural
(50% gray)
10 mins development time 10 mins development time
dark (levels 1-3) dark ash
(50% gray)COLOR pH BONDER
pH BONDER - PROFESSIONAL FORMULA
USAGE After color has been processed,
Add Step 1 Bond Protecting Additive to rinse highlights or color and apply
lightener or color with pH Bonder syringe. Step 2 Fiber Restorative Pre-Wash
Process color as normal. Concentrate to hair. Leave for 10
minutes. Shampoo as normal.
pH BONDER AT-HOME TREATMENT
USAGE
Apply once per week before shampooing and leave on for 10 minutes
to restore the pH of the hair following your color service.
ALKALINE ACID
PERMANENT LIGHTENERS DEMI PERMANENT SEMI PERMANENT TEMPORARY
CHROMATICS CHROMATICS CHROMATICS BLONDE IDOL HD RESOLUTION SHADES EQ CITY BEATS ROOT FUSION
Multi-dimensional color
with radiant reflection ULTRA RICH
Deep, intense color saturation
BEYOND COVER
Age defying color enriched
Endless lightening possibilities
for creating infinite blondes
Low lift color with high
definition reflectivity
High shine liquid gloss
to tone and refresh
Vibrant direct dyes inspired by NYC Wash out concealer for
in-between appointments
with total coverage with nourishing argan oil
ICONCOLOR
CHROMATICS PERMANENT COLOR HDRESOLUTION DEMI PERMANENT
Introducing HDResolution. Tone on tone, high visibility color with zero ammonia.
Create pHenomenal color possibilities with the latest in tone on tone color.
CHROMATICS
LEVELS OF LIFT CHARACTERISTICS • Multi dimensional,
Up to 3 levels and deposit • Up to 2x stronger hair+ 4D color results
USE WITH:
DYE SYSTEMS
100% oxidative
• No ammonia
• Up to 100%
• Radiant reflection
• Lasting vibrancy
HDRESOLUTION
DEVELOPMENT TIME gray coverage LEVELS OF LIFT CHARACTERISTICS
35 minutes Up to 1 level and deposit
USE WITH:
• Deep dye saturation
DYE SYSTEMS • Intense clarity and shine
Covers up to 70% gray
• High reflectivity
DEVELOPMENT TIME
• Incredible conditioning
20 minutes
CHROMATICS BEYOND COVER • No ammonia
LEVELS OF LIFT CHARACTERISTICS • Multi dimensional,
Up to 2 levels & deposit • Up to 2x stronger hair+ 4D color results 6vol & 15vol
developing lotion
USE WITH:
DYE SYSTEMS • No ammonia, no odor • Radiant reflection
100% oxidative • Up to 100% gray coverage • Enriched with Argan-Oil
DEVELOPMENT TIME • Pre-blended shades for
35 minutes hair with 75% or more gray
CHROMATICS ULTRA RICH
LEVELS OF LIFT
Up to 3 levels & deposit
CHARACTERISTICS
• Up to 100% gray coverage
• Up to 2x stronger hair
• No ammonia
USE WITH: CITY BEATS SEMI PERMANENT
March to the beat of your own drum. Inspired by the energy and edge of NYC.
DYE SYSTEMS • Monochromatic color results Introducing a new range of vibrant shades to unleash your creativity. Be bold with Redken #CITYBEATS
100% oxidative • Rich, true-to-tone color from
DEVELOPMENT TIME root to ends
35 minutes
CITY BEATS
LEVELS OF LIFT CHARACTERISTICS
Direct deposit • Direct dye
DYE SYSTEMS • Acidic conditioning color cream
Covers up to 70% gray
• 7 vibrant colors plus clear
DEVELOPMENT TIME
• No-mess cream formula
20-30 minutes dependent
on desired outcome • Semi-permanent results
SHADES EQ DEMI PERMANENT LIQUID COLOR
SHADES EQ GLOSS
LEVELS OF LIFT CHARACTERISTICS
USE WITH:
Deposit only • No ammonia
DYE SYSTEMS • Most versatile haircolor
Oxidative & direct • Healthy, shiny results
DEVELOPMENT TIME • Incredible conditioning
20 minutes Big Apple Yellow Broadway West Village Times East Village Midtown Chelsea City Ballet Clear
Red Cab Blue Sunset Square Teal Violet Magenta Coral PinkCOLOR
BLONDE IDOL & FLASHLIFT LIGHTENERS PH BONDER PROFESSIONAL BONDING SERVICE
HIGH LIFT CONDITIONING CREAM YOUR AMAZING SALON COLOR. THE POWER OF GREAT CONDITION
USE WITH:
WHAT’S COOL? • Conditioning cream base
• Up to 5 levels of lift • Cationic polymers nourish and smooth the Redken, a pioneer of pH science introduces new pH bonder, a complete Why is pH so important?
hair fiber for condition and shine solution to protect and restore hair fiber from the inside out during and Hair is exposed to many damaging agents. As a result, the pH of the
after lightening and color services. For use on all hair types. hair can change, affecting the hair fiber integrity. A pH between 4.5 and
5.5 is a must for maintaining healthy hair. This is particularly important
for color-treated hair to look shiny, smooth and soft.
BASE BREAKER and full saturation
WHAT’S COOL?
USE WITH:
• Up to 1 level of lift • Ceramides repair and seal hair to help
• Ideal solution for when there is too much
contrast between a client’s natural base
protect color
• Violet leaf extracts condition to optimize
pH BONDER - PROFESSIONAL FORMULA
color and highlights the state of the hair USAGE After color has been processed, rinse highlights or color and
• Liquid formula for easy mixing, fast application • Use Cool to control warmth and Clear when Add Step 1 Bond Protecting Additive to apply Step 2 Fiber Restorative Pre-Wash Concentrate to hair.
warmth is desired or not a concern Leave for 10 minutes. Shampoo as normal.
lightener or color with pH Bonder syringe.
Process color as normal.
BLUE OIL LIGHTENING SYSTEM
WHAT’S COOL? • Smooth consistency for easy application
USE WITH:
• Up to 7 levels of lift with bottle or bowl and brush
• Specifically formulated for on-scalp lightening • Ceramides repair and seal hair to help
• Customizable application based on your protect color
client’s needs • Violet leaf extracts condition to optimize the
state of the hair
pH BONDER AT-HOME TREATMENT
USAGE
BLONDE GLAM Apply once per week before shampooing and leave on for 10 minutes
to restore the pH of the hair following your color service.
WHAT’S COOL? WHY IT WORKS
USE WITH:
• Redken’s most luxurious conditioning lightener Basic powder lighteners can decrease the hair’s
featuring Lumisilk Technology to help preserve natural level of lipids. Blonde Glam’s conditioning
the hair’s natural level of lipids, leaving the hair formulas with Lumisilk Technology helps to
with luminous looking shine and beautiful silky preserve the hair’s natural level of lipids, resulting
in beautiful looking shine.
condition, with a gentle fragrance
• Soft, rich consistency offers a smooth application
20/30/40 vol
PRESERVE & PROTECT HAIR FIBER INTEGRITY DURING AND POST COLOR SERVICES
with maximum control, lifting hair up to 7 levels
FLASH LIFT
WHAT’S COOL? • High adherence, creamy formula allows precise
application and uniform lift ROOT CONCEALERS
USE WITH:
• Redken’s first powder lightener to achieve
up to 8 levels of lift • Customizable for all lightening needs from
• Conditioning pro-vitamin B5 for high lift extreme platinum blonde results or edgy,
with zero sacrifice dramatic highlights
ROOT FUSION CONCEALER
WHAT’S COOL? • Buildable coverage that • Wash out in one wash
BLONDE IDOL FREE HAND • Achieve a more natural look
• Instantly cover roots in between
salon appointments
dries instantly
• Does not interfere with salon color
• Available in 5 shades for
ultimate coverage
WHAT’S COOL?
USE WITH:
• Ideal for off scalp hair painting, babylights, • Up to 6 levels of lift
balayage and ombre/sombre techniques • Smooth texture and working consistency
EXPRESS BLONDE
WHAT’S COOL? • Boost business - A unique service to increase
• Instant color results - Offers up to 6 levels of lift client frequency and recruit new clients
USE WITH:
in just 20 minutes for up to 15 meches, ideal for • Unleash your techniques - Express Blonde is
partial lightening techniques specifically designed for creating on-trend looks
• Use with the Heatcure Professional Tool and that only require partial highlighting techniques,
Redken Aluminium Foil for accelerated lightening such as contouring, balayage refresh, babylights,
face framing and lots more Black Brown Auburn Light Brown Dark Blonde/RedkenUK @Redken_UK /UKRedken /Redken /RedkenUKI
redken.co.uk
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