2018 PRODUCT GUIDE - Redken Marketing

 
2018 PRODUCT GUIDE - Redken Marketing
2018 PRODUCT GUIDE
2018 PRODUCT GUIDE - Redken Marketing
REDKEN HAIRCARE: WHERE
       PROTEIN MEETS MOISTURE
       PROTEIN

       EXTREME                        PROTEIN
                                     MOISTURE                                     BLONDE IDOL                               PROTEIN
                                                                                                                           MOISTURE                                CERAFILL                              PROTEIN
                                                                                                                                                                                                        MOISTURE      COLOR EXTEND                   PROTEIN
                                                                                                                                                                                                                                                    MOISTURE              DIAMOND OIL                          PROTEIN
                                                                                                                                                                                                                                                                                                              MOISTURE
       FOR SENSITIZED HAIR                                                        FOR OFF-TONE, DULL BLONDE HAIR                                                   FOR THIN TO ADVANCED THINNING HAIR
                                                                                                                                                                                                                      MAGNETICS
                                                                                                                                                                                                                       FOR COLOR-TREATED HAIR
                                                                                                                                                                                                                                                                          GLOW DRY
                                                                                                                                                                                                                                                                          FOR DULL HAIR

       BENEFITS:                                                                  BENEFITS:                                                                        BENEFITS:                                          BENEFITS:                                           BENEFITS:
       Fortifies weakened areas of the hair                                       Refines highlights and revives hair                                              Choose between two ranges                          Forms a seal to keep color                          The secret to a lightweight
       and leaves hair 15x stronger.*                                             with a bright, shiny finish.                                                     offering fuller feeling hair and scalp             captivating and leave hair with 4                   shine enhanced blow dry.
                                                                                                                                                                   invigoration to deliver immediate and              weeks of vibrancy and radiance.**
                                                                                                                                                                   long-term results for thinning hair.
                                                                                                                                                                                                                                                                                                                         MOISTURE

        ONE UNITED
         FOR ALL HAIR TYPES
                                              PROTEIN
                                             MOISTURE                                    ALL SOFT
                                                                                         FOR DRY HAIR
                                                                                                                       PROTEIN
                                                                                                                      MOISTURE                                   ALL SOFT MEGA
                                                                                                                                                                 FOR VERY DRY, PUFFY HAIR
                                                                                                                                                                                                         PROTEIN
                                                                                                                                                                                                        MOISTURE   FRIZZ DISMISS
                                                                                                                                                                                                                   FOR FRIZZY HAIR
                                                                                                                                                                                                                                                 PROTEIN
                                                                                                                                                                                                                                                MOISTURE         CURVACEOUS
                                                                                                                                                                                                                                                                 FOR WAVES AND CURLS WITHOUT DEFINITION
                                                                                                                                                                                                                                                                                                           PROTEIN
                                                                                                                                                                                                                                                                                                          MOISTURE

       BENEFITS:                                                                         BENEFITS:                                                               BENEFITS:                                         BENEFITS:                                     BENEFITS:
       25 Benefits in one                                                                Intensely moisturizes                                                   Intense hydration,                                Non-stop frizz reduction in extreme           Defines waves with lasting memory
       • Manageability                                                                   the feel of dry hair.                                                   replenishment and control.                        humidity*** and long-lasting frizz control.   and quenches thirsty strands with
       • Protection                                                                                                                                                                                                                                              intense moisture.
       • Beauty

*     Breakage study using Extreme shampoo + Mega Mask Vs non-conditioning shampoo.
**    When using system of Shampoo, Conditioner and Mega Mask.
***    ased on instrumental test: Frizz Dismiss Shampoo + Conditioner + Leave-in Treatment vs a classical shampoo after 96 hours under 85% relative humidity.
      B
2018 PRODUCT GUIDE - Redken Marketing
VOLUME
          FOR FLAT BODILESS HAIR
                                                                                                                                                 CLEAN MANIAC
                                                                                                                                                 GENTLE CLEAN FOR EVERY TYPE OF HAIR
                                                                                                                                                                                               SCALP RELIEF

         HIGH RISE BENEFITS:                                                              BEACH ENVY BENEFITS:                                   BENEFITS:                                     BENEFITS:
         Delivers a volume-boosting blend of                                              Delivers a texture-boosting blend of filloxane,        Deep clean your hair in a gentle way,         Redken’s scalp care offers a comprehensive range
         filloxane and softening polymers to                                              mineral and polymer to create amplified, loose         wash away pollution, daily dirt, styling      of solutions to help soothe and protect dandruff,
         create supreme root lift and body.                                               waves with amazing body.                               build-up, and excess sebum for a clean        oily and sensitive scalps.
                                                                                                                                                 feeling with respect for the hair.            These targeted scalp solutions offer comprehensive,
                                                                                                                                                                                               professional care for the scalp and hair.

         SALON SERVICES
                   CHEMISTRY                                                                                                                          HAIR CLEANSING                               HEATCURE
                    AN INTENSE TWO STEP PERSONALIZED TREATMENT SERVICE
                                                                                                                                                      CREAM                                        ULTIMATE HAIR RESTORATION SERVICE FOR DAMAGED HAIR

                                                                                             BENEFITS:
                                                                                             • Made up of a unique set of formulations that
                                                                                                offer intense care through highly concentrated
                                                                                                ingredients acting in synergy with a pH
                                                                                                re-balancing system.                                  BENEFITS:                                    BENEFITS:
                                                                                             • Provides personalized hair treatments with             larifies and helps remove mineral
                                                                                                                                                      C                                            • Using the power of protein and heat, the in-
                                                                                                serious benefits for every hair need.                 deposits and styling product build-up.          salon service gives restorative results that last
                                                                                                                                                                                                      up to 10 washes with 100% satisfaction leaving
                                                                                                                                                                                                      hair softer, healthier and more conditioned†.
                                                                                                                                                                                                   • The at-home post salon-service treatment
                                                                                                                                                                                                      sachets erase up to one year of surface
                                                                                                                                                                                                      damage††.

†
     Consumer study of 50 women.
††
     Consumer study of 75 women. Application of full Heatcure self-heat treatment pack.
2018 PRODUCT GUIDE - Redken Marketing
EXTREME
FOR SENSITIZED HAIR
                                                                                    BEST
                             EXTREME SHAMPOO                                       SELLER                                                                                       EXTREME CAT
                             BENEFITS                                                                    USAGE                                                                  BENEFITS                                                        USAGE
                             - Contains NEW RCT protein complex, with 3                                 - Apply to wet hair, massage into lather.                             -T
                                                                                                                                                                                  he lightweight formula provides intense conditioning         -A
                                                                                                                                                                                                                                                  fter shampooing, squeeze excess water
                                proteins to treat hair at the root, core and tip                           Rinse                                                                 for damaged hair. Helps prep hair before chemical               from hair. Apply CAT and distribute through hair.
                             - Gently cleanses to help fortify damaged hair leaving                                                                                             services to protect against future damage                       Leave on 3-5 minutes and rinse. Follow with
                                hair feeling protected, with a healthy-looking shine                                                                                                                                                             the appropriate conditioner
                                                                                                                                                                                                                                                -F
                                                                                                                                                                                                                                                  or hair that has been sensitized by chemical
                                                                                                                                                                                                                                                 services, use CAT 1-3 times per week to
                                                                                                                                                                                                                                                 reinforce hair

                                                                                                 BEST
                             EXTREME CONDITIONER                                                SELLER
                                                                                                                                                                                EXTREME ANTI-SNAP
                             BENEFITS                                                                    USAGE
                             - Contains NEW RCT protein complex, with 3                                 - After shampooing, distribute through                                BENEFITS                                                        USAGE
                                proteins to treat hair at the root, core and tip                           mid to end lengths of hair. Rinse                                    - Helps protect against breakage and split ends                 -A
                                                                                                                                                                                                                                                  pply on towel-dried hair to fragile or
                             - Detangles and reinforces sensitized hair,                                                                                                       -D elivers protein and ceramide to help fortify                 damaged areas. Do not rinse
                                leaving it feeling supple and more resilient                                                                                                      weakened areas
                                                                                                                                                                                - Formulated to provide heat protection
                                                                                                                                                                                - Hair is healthy looking and resilient

                             EXTREME MEGA MASK
                             BENEFITS
                             - Treatment + Care Extender for Damaged/Sensitized Hair
                             - Detangles, conditions and fortifies weakened hair.
                                                                                                         USAGE
                                                                                                         - After shampooing, apply mask for
                                                                                                           3-5 minutes and rinse.
                                                                                                                                                                                EXTREME LENGTH SEALER
                             - Contains NEW RCT protein complex, with 3 proteins to                                                                                            BENEFITS                                                        USAGE
                                treat hair at the root, core and tip.                                                                                                           - Reduces the appearance of split ends                          -A
                                                                                                                                                                                                                                                  pply on damp or dry hair concentrating
                             - Fortifies hair for 15x more strength that lasts for 3 washes*                                                                                                                                                    on mid to end lengths of hair. Leave-in

                             EXTREME STRENGTH                                                                                                                                   EXTREME LENGTH PRIMER
                             BUILDER MASK                                                                                                                                       BENEFITS                                                        USAGE
                             BENEFITS                                                                    USAGE                                                                  -H
                                                                                                                                                                                  elps increase hair’s length potential past breaking points   -A
                                                                                                                                                                                                                                                  pply on damp hair from root to tip.
                             - Intensely conditions and reinforces hair to help protect                 - After shampooing, apply to damp hair.                                and primes hair to be stronger and healthy-looking              Leave on 2-5 minutes. Rinse
                                weakened areas leaving hair feeling more manageable                        Leave on for 5-15 minutes. Rinse

* Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo.                                                                       * Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo.

WANT 15X STRONGER HAIR?*
2018 PRODUCT GUIDE - Redken Marketing
BLONDE IDOL
FOR OFF-TONE, DULL BLONDE HAIR
                                                                                                              Soo Joo Park
                                                                                                              for Redken 5th Avenue

          BLONDE IDOL
          SHAMPOO
          BENEFITS                                         USAGE
          - A caring, pH balanced, sulfate-free formula   - Apply to wet hair, massage into lather. Rinse
             that gently cleanses and softens with
             lightweight moisture

          BLONDE IDOL
          MASK
          BENEFITS                                         USAGE
          - Repairs and nourishes damaged areas           - After shampooing, apply to towel-dried hair.
             for renewed softness                             Leave on for 5-15 minutes. Rinse thoroughly
          - Maintains integrity of Blonde tones           - Usage Tip: Use 2-3 times a week alternating
             by sealing the hair cuticles                     with Redken custom-tone conditioners
          - Violet Leaf Extracts and Lactic Acid
             strengthens hair from root to tip

WANT MULTI-TONAL AND BRILLIANT BLONDE HAIR?
2018 PRODUCT GUIDE - Redken Marketing
CERAFILL
FOR THIN TO ADVANCED THINNING HAIR
                                                                                                                                                   RETALIATE
                                                                                                                                                   SHAMPOO
       DEFY                                                                                                                                        BENEFITS                                                                                    USAGE

       SHAMPOO                                                                                                                                     - Invigorating shampoo with menthol for
                                                                                                                                                     advanced thinning hair. Gently cleanses to
                                                                                                                                                     remove impurities such as follicle clogging
                                                                                                                                                                                                                                               - Apply to wet hair, massage into lather. Rinse

       BENEFITS                                                         USAGE
       - Gently cleanses normal to thin hair to                        - Apply to wet hair, massage into lather. Rinse
          remove impurities. Contains ceramide to
          strengthen hair and SP-94 to nourish the scalp

                                                                                                                                                   RETALIATE
                                                                                                                                                   CONDITIONER
                                                                                                                                                   BENEFITS                                                                                    USAGE
                                                                                                                                                   -T
                                                                                                                                                     he cream-gel delivers ceramide to strengthen                                             -A
                                                                                                                                                                                                                                                 fter shampooing, apply and distribute
                                                                                                                                                    hair and SP-94 to nourish the scalp                                                         through hair. Rinse

       DEFY
       CONDITIONER                                                                                                                                 RETALIATE HAIR
       BENEFITS
       - Gently conditions normal to thinning hair,
                                                                        USAGE
                                                                        - After shampooing, apply and distribute
                                                                                                                                                   RE-DENSIFYING TREATMENT
          leaving it looking visibly fuller with added shine              through hair. Rinse                                                      BENEFITS                                                                                    USAGE
                                                                                                                                                   -D
                                                                                                                                                     aily treatment with stemoxydine proven                                                   -D
                                                                                                                                                                                                                                                 ivide hair in 8 sections focusing on hairline and the
                                                                                                                                                    to create denser looking hair in 3 months*                                                  affected areas. Position the pipette directly at the
                                                                                                                                                                                                                                                root and scalp to apply 1 full pipette of the serum per
                                                                                                                                                                                                                                                identified section. Gently massage to permeate the
                                                                                                                                                                                                                                                entire scalp. Do not rinse. Dry and style as usual

                                                                                                                                                   DENSE FX HAIR DIAMETER                                                                   STAR
       DEFY DAILY                                               BEST
                                                               SELLER                                                                              THICKENING TREATMENT                                                                   PRODUCT

       SCALP TREATMENT                                                                                                                             BENEFITS                                                                                    USAGE
       BENEFITS                                                         USAGE                                                                      -C ontains filloxane to plump up existing hair                                             -A
                                                                                                                                                                                                                                                 pply to hair, beginning at scalp in sections.
       - Promotes hair density by softening the                        - Apply daily, or at least 3 times a week for 6                             and instantly create the look and feel of                                                  Massage gently at root and work through to
          hardening of collagen around the bulb                           weeks minimum.                                                             fullness and density                                                                       the ends. Do not rinse
                                                                        - Spray directly 12x onto a clean, towel-dried                            - Expands each strand by up to 9%**                                                         -F
                                                                                                                                                                                                                                                 or maximum thickening results allow to dry then
                                                                          scalp and massage in. Style as usual.                                                                                                                                 reapply. Dry and style as usual

                                                                                                                           * Clinical test on 101 subjects vs. placebo
                                                                                                                           ** Instrumental test. Measurement of hair thickness after 2 applications of product on bleached hair vs non treated bleached hair

WANT THICKER LOOKING HAIR, INSTANTLY?
2018 PRODUCT GUIDE - Redken Marketing
COLOR         EXTEND
FOR COLOR-TREATED HAIR
                       MAGNETICS
                                 COLOR EXTEND                                           BEST
                                                                                       SELLER
                                                                                                                                                   COLOR EXTEND                                           BEST
                                                                                                                                                                                                         SELLER
                                 MAGNETICS SHAMPOO                                                                                                 MAGNETICS CONDITIONER
                                 BENEFITS                                                       USAGE                                              BENEFITS                                                       USAGE
                                 - Contains NEW RCT protein complex, with 3                    - Apply to wet hair, massage into lather. Rinse   -C
                                                                                                                                                     ontains NEW RCT protein complex, with 3                     -A
                                                                                                                                                                                                                    fter shampooing, distribute through
                                    proteins to treat hair at the root, core and tip                                                                proteins to treat hair at the root, core and tip               mid to end lengths of hair. Rinse
                                 - Gently cleanses color-treated hair                                                                             -P
                                                                                                                                                     rovides targeted repair with easy detangling for
                                                                                                                                                    a softer, smoother, and more conditioned feel

                                 COLOR EXTEND                                                                                                      COLOR EXTEND MAGNETICS
                                 MAGNETICS MEGA MASK                                                                                               DEEP ATTRACTION MASK
                                 BENEFITS                                                       USAGE                                              BENEFITS                                                       USAGE
                                 - Treatment + Care Extender for Color-treated Hair             - After shampooing, apply mask for 3-5            -C olor captivating treatment to help preserve                -A
                                                                                                                                                                                                                    fter shampooing, apply to damp hair.
                                 - Contains NEW RCT protein complex, with 3                       minutes and rinse.                                color richness                                                Leave on for 5-15 minutes. Rinse
                                   proteins to treat hair at the root, core and tip.                                                               - Gel-cream consistency for light reflection
                                 - Fortifies hair for 4 weeks of vibrancy and radiance*

* When using system of Shampoo, Conditioner and Mega Mask

WANT CAPTIVATING COLOR WITH 4 WEEKS OF VIBRANCY & RADIANCE?*
2018 PRODUCT GUIDE - Redken Marketing
ONE UNITED
MULTI-BENEFIT TREATMENT
                                                                                                                    Suki Waterhouse
                                                                                                                    for Redken 5th Avenue

                                                   BEST
            ONE UNITED                            SELLER

            USAGE
            - After shampooing, spray evenly on towel-dried hair
            - Leave-in for increased conditioning
            - Rinse-out after 1-2 minutes for lightweight conditioning

            BENEFITS
            MANAGEABILITY                    PROTECTION                                   BEAUTY
            - Conditions                     - Primes hair for styling                    - Gives a silky touch
            - Nourishes                      - Helps prevent breaking from brushing       - Adds smoothness
            - Improves manageability         - Safe for color-treated hair                - Adds shine
            - Help even out porous hair      - Help prevent split ends                    - Helps control frizz
            - Reduces dryness                - Helps seal in hair cuticle                 - Anti-static
            - Detangles                      - Safe for ombre hair                        - Controls fly-aways
            - Instant results                - Helps shield against external aggressors   - Makes blow dry easier
            - Idea cutting lotion            - Helps prevent heat damage                  - Style refresher
                                                                                          - Lightweight results

MULTI-BENEFIT TREATMENT
2018 PRODUCT GUIDE - Redken Marketing
DIAMOND OIL GLOW DRY
FOR DULL HAIR

          DIAMOND OIL                                                                                                    DIAMOND OIL
          GLOW DRY GLOSS SCRUB                                                                                           GLOW DRY OIL
          BENEFITS                                                  USAGE                                                BENEFITS                                                      USAGE
          - Rids hair of impurities pre shampoo to                 - Apply before shampoo to wet hair.                 - Ultra lightweight and airy                                  -U
                                                                                                                                                                                         se before Pillow Proof Blow-Dry Express
            enhance the hairs natural lustre during                   Rub in from mid-lengths to ends.                   - Reduces blow dry time                                        Primer or Treatment Cream Primer for
            blow dry.                                               - Follow with Gloss Shampoo, Detangling             - Boosts your blow dry with heat-responsive silicones          maximum blow dry benefits.
                                                                      Conditioner and Glow Dry Oil.                                                                                    -D
                                                                                                                                                                                         aily on damp hair
                                                                                                                                                                                       -A
                                                                                                                                                                                         pply on damp hair concentrating on
                                                                                                                                                                                        mid-lengths and ends.
                                                                                                                                                                                       -R
                                                                                                                                                                                         eapply on dry hair as needed for added shine

          DIAMOND OIL
          GLOW DRY GLOSS SHAMPOO                                                                                  TECHNOLOGY & KEY INGREDIENTS:
                                                                                                                  FIRST HEAT-RESPONSIVE OIL TECHNOLOGY
          BENEFITS                                                  USAGE                                         - Performance optimized with heat for optimal reflection and maximum shine
          - Cleanses for a lightweight, shine enhanced blow dry.   - After applying the Gloss Scrub, apply to
                                                                      wet hair, massage into lather. Rinse.

          DIAMOND OIL                                                                                             SHINE SPARKLES                                                     CYCLOPENTACYLOXANE
          GLOW DRY DETANGLING CONDITIONER                                                                         - Highest refraction to provide maximum shine                      - Carrier silicone for style memory

          BENEFITS                                                  USAGE
          - Detangles and conditions hair for a                    - After shampooing, apply and                REFRACTION SCALE
            perfect shine enhanced blow dry.                          distribute through hair. Rinse

                                                                                                                     DIMETHICONOL         DIMETHICONE         CYCLO-               PHENYL-
                                                                                                                                                              PENTACYLOXANE        TRIMETHICONE
                                                                                                                                                              PRODUCT INGREDIENT

WANT A SHINIER, LIGHTER BLOW DRY?
2018 PRODUCT GUIDE - Redken Marketing
ALL SOFT
 FOR DRY HAIR

                                        ALL SOFT                         BEST
                                                                        SELLER
                                                                                                                                                 ALL SOFT
                                        SHAMPOO                                                                                                  MEGA MASK
                                        BENEFITS                                              USAGE                                              BENEFITS                                                    USAGE
                                        - Contains NEW RCT protein complex, with 3           - Apply to wet hair, massage into lather. Rinse   - Detangles, conditions and softens dry, brittle hair       - After shampooing, apply mask for 3-5 minutes and rinse.
                                          proteins to treat hair at the root, core and tip                                                       -C ontains NEW RCT protein complex, with 3 proteins
                                        - Washes away impurities to leave hair feeling                                                            to treat hair at the root, core and tip
                                          softer and more manageable                                                                             - Omega enriched argan oil nourishes for intense softness

                                        ALL SOFT                                   BEST
                                                                                  SELLER
                                                                                                                                                 ALL SOFT
                                        CONDITIONER                                                                                              ARGAN-6 OIL
                                        BENEFITS                                              USAGE                                              BENEFITS                                                    USAGE
                                        - Contains NEW RCT protein complex, with 3           - After shampooing, distribute through            -C
                                                                                                                                                   onditioning formula helps hair feel softer,              -A   rgan-6 Oil can be used 6 ways to
                                          proteins to treat hair at the root, core and tip       mid to end lengths of hair. Rinse                conditioned and more supple to leave dry,                      dramatically transform hair:
                                        - Instantly detangles and helps leave hair feeling                                                       brittle hair feeling intensely nourished                   Moisturize: Pre-shampoo treatment
                                          moisturized with intense softness, movement                                                                                                                        Protect: Pre blow dry shield
                                          and healthy-looking shine
                                                                                                                                                                                                             Smooth: Post blow dry perfector
                                                                                                                                                                                                             Illuminate: Styling shine booster
                                                                                                                                                                                                             Soften: Post shampoo treatment
                                                                                                                                                                                                             Recondition: Overnight treatment
                                                                                                                                                                                                             - Apply on dry or damp hair concentrating
                                                                                                                                                                                                                 on the mid lengths and ends. Reapply on
                                                                                                                                                                                                                 dry hair as needed
                                        ALL SOFT
                                        HEAVY CREAM MASK
                                        BENEFITS                                              USAGE
                                        - Intensely conditions to leave hair feeling         - After shampooing, apply to damp hair.
                                          more manageable with intense softness                  Leave on for 5-15 minutes. Rinse
                                                                                              - Can be used daily or weekly as a treatment

 * All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo

WANT 15X MORE CONDITIONING?*
ALL SOFT MEGA
 FOR VERY DRY, PUFFY HAIR

            ALL SOFT MEGA                                                                                                     ALL SOFT MEGA
            SHAMPOO                                                                                                           MEGA MASK
            BENEFITS                                                USAGE                                                     BENEFITS                                                   USAGE
            - Provides nourishment for very dry, puffy hair.       - Apply to wet hair, massage into lather. Rinse          - Treatment + Care Extender for very dry, puffy hair       - After shampooing, apply mask for 3-5 minutes and rinse.
            - Washes away impurities to leave hair feeling                                                                   -D ual formula combines the deep conditioning of a hair
              touchable soft and manageable.                                                                                    mask with the lasting benefits of a care extender.
            - Infused with a nourishing superfood mix of sacha                                                               -P rovides nourishment for mega soft hair that lasts
              inchi extract, aloe vera gel, and cactus extract                                                                  through 3 washes.
            - Contains Redken’s exclusive RCT Protein Complex
              to treat hair from the root to the core to the tip

            ALL SOFT MEGA                                                                                                     ALL SOFT MEGA
            CONDITIONER                                                                                                       ARGAN-6 OIL
            BENEFITS                                                USAGE                                                     BENEFITS                                                   USAGE
            - Provides nourishment for very dry, puffy hair.       - After shampooing, distribute through mid               -1  0 minute moisture makeover                            - For single use only.
            - Instantly detangles and help leave hair feeling         to end lengths of hair. Rinse                          - Instantly hydrates and revives very dry, puffy hair.       (1) Before getting in the shower, open the
              moisturized with intense touchable softness                                                                     - Inspired by K-beauty, this weekly one-time use             packet and remove paper on adhesive seal.
              and manageability.                                                                                                hair mask offers an intensive at-home treatment.            (2) After shampooing, twist and wrap hair
            - Infused with a nourishing superfood mix of sacha                                                                 It leaves hair with increased hydration and                 fully into the cap.
              inchi extract, aloe vera gel, and cactus extract                                                                  manageability.                                              (3) Fasten with adhesive strip. Ensure the
            - Contains Redken’s exclusive RCT Protein Complex                                                                                                                              cap is properly sized and secured.
              to treat hair from the root to the core to the tip.                                                                                                                           (4) Gently massage the cap and hair
                                                                                                                                                                                            to best transfer product.
                                                                                                                                                                                            (5) Leave on for 5-10 minutes. Remove
                                                                                                                                                                                            cap and rinse. Follow with HydraMelt.

            ALL SOFT MEGA
            HYDRA MELT
            BENEFITS                                                USAGE
            - All day nourishment for very dry, puffy hair.         - After conditioning, apply to clean towel-dried hair.
            - Provides increased softness, manageability,             Leave-in. Style as usual.
              control and shine.

DRY HAIR? PUFFY HAIR? IT’S MEGA OVER
FRIZZ DISMISS
FOR FRIZZY HAIR

          FRIZZ DISMISS                                                                                              FRIZZ DISMISS
          SHAMPOO                                                                                                    REBEL TAME
          BENEFITS                                                 USAGE                                             BENEFITS                                             USAGE
          - Helps to provide smoothing and manageability          - Apply to wet hair, massage into lather. Rinse   -P
                                                                                                                       rovides discipline, control and manageability     -A
                                                                                                                                                                            pply to clean, towel-dried hair.
            whilst protecting hair from humidity                                                                      to coarse hair. Contains heat protection for         Leave-in. Style as usual
                                                                                                                      heat styling up to 230°C

          FRIZZ DISMISS                                                                                              FRIZZ DISMISS
          CONDITIONER                                                                                                SMOOTH FORCE
          BENEFITS                                                 USAGE                                             BENEFITS                                             USAGE
          - Moisturizes and detangles hair leaving it smooth,     - After shampooing, apply and distribute         -L
                                                                                                                       ightweight lotion spray format provides ease in   -A
                                                                                                                                                                            pply to clean, towel dried hair.
            shiny and manageable. Protects hair from humidity         through hair. Rinse                             detangling and manageability. Contains heat          Leave-in. Style as usual
                                                                                                                      protection for heat styling up to 230°C

          FRIZZ DISMISS
          MASK
          BENEFITS                                                 USAGE
          - Provides intense nourishment, smoothness and          - After shampooing, apply to towel-dried hair.
            manageability to sensitized, unruly frizz-prone hair      Leave on 5-15 minutes. Rinse

LONG-LASTING FRIZZ CONTROL
CLEAN MANIAC
FOR NORMAL TO OILY HAIR
                                                                                                                        Kat McNeil
                                                                                                                        for Redken 5th Avenue

         CLEAN MANIAC
         CLEAN-TOUCH SHAMPOO
         BENEFITS                                                     USAGE
         - A silicone-free and sulfate free system                    - Apply to wet hair, massage into lather. Rinse
         - Powered by micellar technology which
            removes impurities like a magnet
         - Formulated with a chelator, anti-oxidant and UV filter
         - Gently washes away pollution, daily grit, styling
            build-up and excess sebum for a clean feeling
         - Neutralizing scent delivers long-lasting freshness

         CLEAN MANIAC
         CLEAN-TOUCH CONDITIONER
         BENEFITS                                                     USAGE
         - A silicone-free and sulfate free system                    - After shampooing, apply and distribute
         - Lightweight conditioner for an all-day clean feeling         through hair. Rinse thoroughly.
         - Formulated with a chelator, anti-oxidant and a UV filter
         - Neutralizing scent delivers long-lasting freshness

                           HAIR CLEANSING CREAM

                     BENEFITS                                         USAGE
                     - Clarifies and helps to remove mineral         - Alternate with your regular
                        deposits and styling product build-up           shampoo. Apply to wet hair,
                        on all hair types. Formulated to add            massage into a lather, rinse.
                        shine whilst purifying and refreshing hair      Repeat if necessary. For excessive
                                                                        build-up leave on for 5-10 minutes

WANT FRESH HAIR ALL DAY?
CURVACEOUS
 FOR WAVES AND CURLS WITHOUT DEFINITION

                                        CURVACEOUS                                                                                                                 CURVACEOUS
                                        SHAMPOO                                                                                                                    CONDITIONER
                                        BENEFITS                                                                 USAGE                                             BENEFITS                                        USAGE
                                        - Cleanses stressed out curls and                                       - Apply to wet hair, massage into lather. Rinse   -C
                                                                                                                                                                     reamy formula deposits weightless            -A
                                                                                                                                                                                                                     fter shampooing, apply and distribute
                                          waves for high-definition spring                                                                                          conditioning and intense moisture               through hair. Rinse thoroughly

                                        CURVACEOUS                                                                                                                 CURVACEOUS
                                        RINGLET                                                                                                                    FULL SWIRL
                                        BENEFITS                                                                 USAGE                                             BENEFITS                                        USAGE
                                        - Frizz-free control and definition for                                 - Apply to towel-dried hair                       -C
                                                                                                                                                                     ombination cream serum controls frizz        -A
                                                                                                                                                                                                                     pply evenly through damp or dry hair.
                                          natural ringlets                                                       - Do not rinse                                     and locks in moisture for high shine            Leave-in, style as usual
                                        - Reactivates natural spiral curls for                                  - Diffuse or air-dry for perfect curls            -C
                                                                                                                                                                     ontrols natural waves and curls for shiny,
                                          control without crunch                                                                                                    long lasting results

 * Results achieved with the use of Curvaceous shampoo, conditioner and Ringlet vs. a non-conditioning shampoo

WANT UP TO 72 HOURS OF CURL DEFINITION?*
HEATCURE
OUR LATEST INNOVATION IN SERVICES FOR HAIR

                                                                                       NOT FOR
                                HEATCURE                                              CONSUMER
                                                                                         USE
                                                                                                                                             HEATCURE
                                PROFESSIONAL FORMULATION                                                                                     AT-HOME TREATMENT
                                BENEFITS                                                 USAGE                                               BENEFITS                                                 USAGE
                                - Specialized formula with caring agents restores       - After shampooing, apply formula to towel         -W eekly fortifying treatment delivers deep             - Peel and wait 4 minutes to allow formula to warm
                                   condition of hair with each application.                 dried hair in 2.5cm sections                       conditioning to restore hair’s healthy look and feel   - Open sachet and apply evenly through hair
                                - 100% immediate satisfaction*                           - Comb through to evenly distribute                 - Erases 1 year of surface damage**                      - Leave 5-10 minutes and rinse
                                                                                         - Clamp Heatcure Professional Tool 5cm from the
                                                                                            scalp and glide through hair in 2.5cm sections
                                                                                         - Rinse and style as usual

                                HEATCURE                                               NOT FOR
                                                                                      CONSUMER
                                PROFESSIONAL TOOL                                        USE

                                BENEFITS                                                 USAGE
                                - Breakthrough, single heat setting allows              - To be used only with the Heatcure
                                   specialized formula to penetrate deep through            Professional formulation
                                   the hair’s cuticle up to the cortex, giving hair      - Clamp tool 5cm from the scalp and glide
                                   restorative results that last up to 10 washes*           through hair in 2.5cm sections

*Based on a consumer study of 50 women who received Heatcure Professional Service.
**After one use of a full Heatcure self-heating mask set.

ULTIMATE HAIR RESTORATION. EVEN 10 WASHES LATER*
CHEMISTRY
INTENSE TWO STEP PERSONALISED TREATMENT
 STEP 1                                                                                                                STEP 2
                                                                                                           NOT FOR                                                                                                       NOT FOR
       CHEMISTRY                                                                                          CONSUMER
                                                                                                             USE
                                                                                                                                                   CHEMISTRY                                                            CONSUMER
                                                                                                                                                                                                                           USE
       EXTREME SHOT PHASE                                                                                                                          SHOT PHIX 3.5
       BENEFITS                                                           USAGE                                                                    BENEFITS                             USAGE
       - Concentrated dose of protein fortifies chemically               - After shampooing, apply 3 pumps                                        - For chemically distressed hair     - Spray 10-15 pumps over shot
         distressed hair and helps reinforce the internal fiber.          - Leave on 5 minutes. Do not rinse                                       - Rebalances the pH level            - Work in. Rinse
                                                                                                                                                   - Leaves the cuticle strong
                                                                                                                                                   - Seals in active ingredients

       CHEMISTRY                                                                                           NOT FOR
       COLOR EXTEND MAGNETIC                                                                              CONSUMER
                                                                                                             USE
       SHOT PHASE
       BENEFITS                                                           USAGE
       - Concentration of Ceramide, Mineral Ion Blockers                 - After shampooing, apply 3 pumps
          and UV filter help defend hair color from fading.               - Leave on 5 minutes. Do not rinse

       CHEMISTRY                                                                                           NOT FOR                                 CHEMISTRY                                                             NOT FOR
                                                                                                                                                                                                                        CONSUMER
       VOLUME SHOT PHASE
                                                                                                          CONSUMER
                                                                                                             USE
                                                                                                                                                   SHOT PHIX 5.5                                                           USE
                                                                                                                                                   BENEFITS                             USAGE
       BENEFITS                                                           USAGE                                                                    - For mechanically distressed hair   - Spray 10-15 pumps over shot
       - Delivers specialized ingredients to the cortex and the          - After shampooing, apply 3 pumps                                        - Rebalances the pH level            - Work in. Rinse
         hair’s surface, fortifying and improving the hair’s structure.   - Leave on 5 minutes. Do not rinse                                       - Leaves the cuticle strong
       - Formulated with a professional strength of Filloxane to                                                                                  - Seals in active ingredients
         give hair instant body and volume.

       CHEMISTRY                                                                                           NOT FOR
                                                                                                          CONSUMER
       ALL SOFT SHOT PHASE                                                                                   USE
       BENEFITS                                                           USAGE
       - Gold Camelina, Avocado Oil, and Olive Oil provide               - After shampooing, apply 3 pumps
         intense softness, replenishment and strength to                  - Leave on 5 minutes. Do not rinse
         restore silkiness and shine                                                                                 For hair that has multiple needs you can blend up to 3 Shot Phase
       - Targets the most dry and damaged areas to deliver
                                                                                                                     formulas to create a truly customized treatment for every hair need*.
         lasting softness where it’s needed most
                                                                                                                     *Includes all Chemistry Shot’s except for Volume Shot.

WANT A HAIR TREATMENT MADE JUST FOR YOU?
HIGH RISE
FOR FLAT, BODILESS HAIR
                                                                                                           BEACH ENVY
                                                                                                           FOR FLAT, BODILESS HAIR

           HIGH RISE VOLUME                                                                                          BEACH ENVY VOLUME
           LIFTING SHAMPOO                                                                                           TEXTURIZING SHAMPOO
           BENEFITS                                      USAGE:                                                      BENEFITS                                               USAGE
           - Gently cleanses and adds lift and body.     - Apply to wet hair, massage into lather, rinse             -G
                                                                                                                       ently cleanses and adds texture,                    - Apply to wet hair, massage into a lather, rinse
           - Leaves hair soft, manageable and shiny                                                                   fullness and movement

           HIGH RISE VOLUME                                                                                          BEACH ENVY VOLUME
           LIFTING CONDITIONER                                                                                       TEXTURIZING CONDITIONER
           BENEFITS                                      USAGE                                                       BENEFITS                                               USAGE
           - A lightweight detangling conditioner       - After shampooing, apply and distribute                   -U
                                                                                                                       nique gel-lotion volumizing and texturizing         -A
                                                                                                                                                                              fter shampooing, apply and distribute
             that creates body and lift                     through hair. Rinse                                       conditioner that detangles and adds texture to         through hair. Rinse
                                                                                                                      create amplified, loose waves with amazing body

           HIGH RISE DUO                                                                                             BEACH ENVY
           VOLUMIZER                                                                                                 TEXTURIZING WAVE AID
           BENEFITS                                      USAGE                                                       BENEFITS                                               USAGE
           - Combines; a lightweight volumizing cream   - Apply to damp hair                                        -A
                                                                                                                       salt free mineral blend formula infuses hair with   - Mist on damp hair and scrunch in
             with a high lift gel to create voluminous   - Comb through from root to tip                              texture to create waves and big beachy style          -D ry with diffuser for natural movement or
             styles giving control and movement          - Blow-dry with a round brush                                                                                       use with a curling iron for enhanced waves
                                                            for extra lift at the root

THICKENING POWERS OF FILOXANE FOR SUPREME ROOT LIFT & BODY                                                 THICKENING POWERS OF FILLOXANE FOR TEXTURED WAVES & BODY
SCALP RELIEF
TARGETED SCALP SOLUTIONS TO HELP SOOTHE AND PROTECT

          OIL DETOX                                                                                              SOOTHING BALANCE
          SHAMPOO                                                                                                SHAMPOO
          BENEFITS                                            USAGE                                              BENEFITS                                     USAGE
            leanses and instantly absorbs excess oil
          -C                                                    hake well. For daily oil control massage into
                                                              -S                                                 -G
                                                                                                                   ently cleanses hair whilst soothing and   -A
                                                                                                                                                                pply to wet hair, massage into scalp
           to help equalize scalp pH and clarify impurities    wet hair and scalp. Rinse. For a more intense      calming sensitive, stressed scalp            and hair. Rinse. Can be used daily
                                                               treatment, apply before wetting. Leave on for
                                                               1-2 minutes. Wet hair, lather and rinse

          DANDRUFF CONTROL
          SHAMPOO
          BENEFITS                                            USAGE
          - Helps eliminate and combat dandruff and          - Apply to wet or dry hair, massage into scalp.
            its symptoms whilst gently cleansing hair           Leave on for 5 minutes. Wet hair, lather and
            to soothe and hydrate the scalp                     rinse. Can be used daily
REDKEN STYLING
COLLECTION
                                                           DONE                                                      UNDONE                                                  ALL STYLES
              EXPRESS PRIMER   EXPRESS                          TWO DAY EXTENDER
PILLOW
PROOF

              time-saving            TREATMENT PRIMER                 refreshing dry
              light mist             time-saving                      shampoo
                                     nourishing cream

                                                                                                    AIRY CREAM         JUST RIGHT CREAM       BOSSY CREAM
NO BLOW

                                                                                                    air styler          air styler for         air styler for
  DRY

                                                                                                    for fine            medium hair            coarse, wild hair
                                                                                                    hair

              WAX BLAST 10                                                                         POWDER        REWIND 06      FASHION    ROUGH            ROUGH
 TEXTURIZE

              high impact                                                                           GRIP 03       pliable        WAVES 07   PASTE 12         CLAY 20
              finishing                                                                             mattifying    styling        sea salt   workable         matte
              spray-wax                                                                             hair          paste          spray      control          texturizer
                                                                                                    powder

              ROOTFUL 06             THICKENING                  ALL-OVER                           GUTS 10             STAY HIGH 18                                        FULL EFFECT 04
 VOLUMIZE

              root lifting           LOTION 06                   AERATE 08                          volume              high-hold gel                                       classic nourishing
              volumizing             all-over                    bodifying                          spray foam          to mousse                                           mousse
              spray                  body builder                cream-mousse

              SATINWEAR 04           HEAT                  IRON                   HOT SETS 22
STYLING

              thermal                DESIGN 09             SHAPE 11               thermal
 HEAT

              smoothing              thermal               thermal                setting mist
              blow dry gel           shaping blow          holding
                                     dry gelee             spray

              CONTROL                   TRIPLE TAKE 32         QUICK DRY 18                        WIND                                                                  F ASHION                QUICK         PURE
 HAIRSPRAYS

              ADDICT 28                 extreme hold           instant                              BLOWN 05                                                               WORK 12                 TEASE 15      FORCE 20
              extra high-hold           hairspray              finishing                            low hold                                                              versatile                backcombing   non-aersol
              hairspray                                        spray                                finishing                                                             hairspray                spray         fixing
                                                                                                    spray                                                                                                        spray

              VELVET                  ALIGN 12
 SMOOTH

              GELATINE 07             smoothing
              lightweight             blow dry lotion
              blow dry gel
 FLEX

                                                                                                 MESS AROUND 10    SHAPE FACTOR 22
                                                                                                 texturizing       sculpting cream-paste
                                                                                                 cream-paste       with powerful hold

              OUTSHINE 01              SHINE FLASH 02                 METAL FIX 08
              anti-frizz                 dry shine spray                liquid pomade
 SHINE

              polishing milk                                            for runway
                                                                        effects
PILLOW PROOF
                                                      BEST
   PILLOW PROOF BLOW-DRY                             SELLER                                                    PILLOW PROOF BLOW-DRY
   EXPRESS PRIMER                                                                                              TWO DAY EXTENDER
   BENEFITS                                              USAGE                                                 BENEFITS                                           USAGE
   - This is a must before any blow dry service!         - Shake the bottle to activate ingredients.          - A time saver that instantly refreshes the hair   -T
                                                                                                                                                                    o refresh a blow dry: Mist on roots.
   - Reduces blow dry time                                  Before styling, mist evenly throughout damp hair   - Extends style for 2 day pillow proof results      Brush through to distribute evenly.
   - Leaves hair feeling 3x stronger and healthier       - Can be sprayed on dry hair to re-style             - Absorbs oils for a matte finish                   If needed, touch-up sections with a
   - Protects from heat up to 230ºC                         before blow-drying                                 - Gives hair slight grip                            blow-dryer
   - Provides 24 hour lasting volume
   - Lightweight bi-phase formula

                                                               BEST
                                                              SELLER
   PILLOW PROOF PRIMER CREAM
   BENEFITS                                              USAGE
   -A must before any blow dry service!                  - Rub 1-2 pumps through hands and apply evenly
   -Reduces blow dry time                                   through damp hair. Apply your other favourite
   -3x stronger and healthier hair                          Redken styling products and blow dry as usual.
   -Protects from heat up to 230°C                       - Suitable for all hair types.
   -Anti-breakage formula
   -Cream formula nourishes dry hair
TEXTURIZE                                                BEST
                                                        SELLER

   POWDER GRIP 03                                                                                                    WAX BLAST 10
   BENEFITS                                               USAGE                                                      BENEFITS                                          USAGE
   - Mild control                                         - Sprinkle a small amount into root                       - Medium control                                  -S
                                                                                                                                                                         hake well, mist over dry hair and shape
   - Creates instant texture and grip                       area for instant volume and grip                         - Creates perfectly undone texture                 with fingers
   - Cool matte texture                                   - Shake through lengths for                               -A dds dimension and movement
                                                            extreme matte texture                                      with a choppy matte finish

   REWIND 06                                                                                                         ROUGH PASTE 12
   BENEFITS                                               USAGE                                                      BENEFITS                                          USAGE
   - Medium control                                       - Rub a small amount between hands and apply              - Medium control                                  -R
                                                                                                                                                                         ub a small amount in hands and apply
   - Twists, shapes and texturizes hair into               into damp or dry hair to form style                      -D econstructs with rough, ragged texture and     on damp or dry hair
      changeable styles                                   - Pull product through hair using your fingers to           moveable, lasting separation                    -R
                                                                                                                                                                         eapply for stronger texture effects
   - Pliable fiber network provides a “web of              twist, shape and mold the hair into the style            -P rovides definition and manageability
      support” with control                                 you want                                                   with workable control
   - Creates versatile styles with strong shapes                                                                    - Molds and shapes strong, directional styles
   - Won’t weigh hair down                                                                                          -E asy and unique dispensing system allows for
   - Won’t build up on hair                                                                                           controlled dosage
   - Stays moist and pliable so you can “replay”
      or rearrange the style

   FASHION WAVES                                                                                                     ROUGH CLAY 20
   BENEFITS                                               USAGE                                                      BENEFITS                                          USAGE
   - Ultra-light mist for an effortless natural look     - Shake well and mist all over dry hair                    - Maximum control                                 - Warm in hands and apply to damp or dry hair
   - Adds weightless texture                             - Shake hair out with your fingers to add texture         - Matte finish
   - Gives hair an instantly airy, windswept effect      - Lightweight, airy formula is ideal for all hair types   - Moldable texture
   - Flexible soft-matte finish                                                                                      - Stays in place
HAIRSPRAYS
                                                  BEST
  WIND BLOWN 05                                  SELLER                                                                                  PURE FORCE 20
  BENEFITS                                                                    USAGE                                                      BENEFITS                                                              USAGE
  - Ultra-light mist for an effortless natural look                           - Shake well and mist all over dry hair                   - Maximum control non-aerosol spray                                   -U se as a sculpting styler or flexible finisher
  - Adds weightless texture                                                   - Shake hair out with your fingers to add texture         - Offers lightweight and quick-drying benefits                        - Spray 8-12 inches from hair
  - Give hair an instantly airy, windswept effect                             - Lightweight, airy formula is ideal for all hair types   - Perfects styles with all day control
  - Flexible soft-matte finish                                                                                                           - Brushes clean and adds amazing shine
                                                                                                                                         - Long lasting humidity resistance and frizz control

                                                       BEST
  FASHION WORK 12                                     SELLER
  BENEFITS                                                                    USAGE
  - Medium control aerosol spray                                              - Spray 8-12 inches from hair
  - Versatile formula for working, shaping and finishing styles flawlessly   - Layer for increased control
  - Fast-drying, fine mist
  - Long lasting humidity resistance and frizz control
  - Vitamins C and E protect hair                                                                                                        CONTROL ADDICT 28
                                                                                                                                         BENEFITS                                                              USAGE
                                                                                                                                         - No visible flaking and no residue                                   -U
                                                                                                                                                                                                                 se as a strong finishing spray
                                                                                                                                         -C ontains Spray-Strong Complex to lock out humidity                 -S
                                                                                                                                                                                                                 pray 8-12 inches from hair
                                                                                                                                         -L ong lasting humidity resistance and frizz control
                                                                                                                                         - Light to touch
                                                                                                                                         - Long lasting style memory, even after brushing

  QUICK TEASE 15
                                                                                                                                         - Can be layered for increased control

  BENEFITS                                                                    USAGE
  - Instant back-combing/teasing effect on hair                               - Spray at the root area for instant teasing result
  - Create volume at the root                                                 - Spray all-over holding can 8-12 inches from hair
  - Use as a finishing spray for all-over control

                                                                                                                                                                                    BEST
                                                                                                                                         TRIPLE TAKE 32                            SELLER
  QUICK DRY 18                                                                                                                           BENEFITS
                                                                                                                                         - Extreme hold without the crunch
                                                                                                                                                                                                               USAGE
                                                                                                                                                                                                               -U se to lock in looks whilst still
  BENEFITS                                                                    USAGE                                                      -T ri-mist diffusion system gives an even coverage with no residue     allowing for movement
  - Medium control fine, dry mist                                             - Apply to damp hair and blow dry for sleek,              - Dries fast to give long lasting lift and body                       - Spray 8-12 inches from hair
  - Fast-drying spray instantly controls and completes any style                straight results                                        - 24-hour hold and humidity resistance
  - Provides healthy shine and a firm, no-fuss finish
  - Dispenses in a wide spray pattern to ensure even application
  - Sets quickly for lasting hold
VOLUMIZE
   FULL EFFECT 04                                                                                             AERATE 08
   BENEFITS                                         USAGE                                                     BENEFITS                                             USAGE
   - Mild control                                   - Apply a small amount all-over damp hair and blow dry   - Medium control                                     -S
                                                                                                                                                                     mooth on damp hair; blow dry for airy volume
   - Meringue-like mousse                              for volume without stickiness or crunch                - Innovative aerated cream formula gives the         and fullness
   - Boosts volume from root to tip                                                                             lightness of a mousse with the moisturizing        -R
                                                                                                                                                                     ecommend to clients who want lightweight
   - Ultra-light on hair                                                                                        properties of a cream                               body plus conditioning benefits
   - Improved conditioning and detangling                                                                    - Adds featherweight body
   - No crunch or stickiness                                                                                  -P  rovides long-lasting humidity protection
                                                                                                                and a frizz-controlled finish

                                                                                                                                         BEST
   ROOTFUL 06                                                                                                 GUTS 10                   SELLER
   BENEFITS                                         USAGE                                                     BENEFITS                                             USAGE
   - Precision applicator targets roots             - Apply to damp roots and blow dry directionally         - Medium control                                     -S
                                                                                                                                                                     hake well. For maximum volume, apply to towel-
   - Long lasting non-sticky fullness                  for maximum volume                                     -B oosts hair with flexible fullness and bold,       dried hair section by section, lifting each section as
   - Clean feel technology                                                                                      gutsy style                                         you go. Blow-dry with a round brush
   - Lightweight and brushable                                                                                -L ifts up the roots and provides all-over volume
                                                                                                              - Directional spray for precise application

                                                      BEST
   THICKENING LOTION 06                              SELLER                                                   STAY HIGH 18
   BENEFITS                                         USAGE                                                     BENEFITS                                             USAGE
   - Medium control                                 - Apply through towel-dried hair, blow dry               -C
                                                                                                                ombines the strength and hold of a gel            -R
                                                                                                                                                                     ub a small amount through palms and
   - Builds extra body, texture, volume and shine      for maximum volume                                      with the airiness of a mousse                        apply to damp hair
   - Bodifying proteins help reconstruct and                                                                 -S
                                                                                                                tyling polymers provide long lasting              -C
                                                                                                                                                                     an be applied to roots for a little lift or all
     strengthen hair                                                                                           volume and fullness                                  over hair for a full bodied look
   - Hair looks and feels thicker
SMOOTH                                                                                                       FLEX
                                                          BEST
   VELVET GELATINE 07                                    SELLER
                                                                                                                    MESS AROUND 10
   BENEFITS                                                  USAGE                                                  BENEFITS                                           USAGE
   - Medium control                                          - Apply a medium amount through damp hair             -S mooth fiber cream-paste, with medium control   -A pply to damp hair - great for blow-drying in
   - Light, airy gel melts into hair for soft                 and blow dry for a velvety cushioned finish          -T exturizes to build body and density              tousled texture
      and velour-like finish                                                                                        - Natural finish                                   - Apply on dry hair to create separation
   - Smooths while providing volume                                                                                                                                    - Ideal for short-medium lengths

   ALIGN 12                                                                                                         SHAPE FACTOR 22
   BENEFITS                                                  USAGE                                                  BENEFITS                                           USAGE
   - Medium control                                          - Apply to damp hair and blow dry for sleek,          -C ream putty with maximum control                -A pply to damp hair - great for shaping
   - Strengthens and straightens medium hair                  straight results                                     -U ltimate sculpting and reshaping power            short styles
   - Adds discipline and control for straight results                                                                like a hairspray                                 -A pply on dry hair to sculpt, create detail
   - Provides heat protection with fortifying xylose                                                               - Matte finish                                       and definition
      and glucose sugar                                                                                             -F eels like a paste, holds like a hairspray      - Ideal for short lengths and updos
HEAT STYLING
                                             BEST                                                                                                              BEST
   SATINWEAR 04                             SELLER                                                                      IRON SHAPE 11                         SELLER
   BENEFITS                                                       USAGE                                                 BENEFITS                                           USAGE
   - Mild control                                                 - Apply to damp hair and blow dry                     - Medium control                                   -S
                                                                                                                                                                             pray directly on sections of dry hair and
   - Contains NEW Heat Re-styling Technology - just              - Great for all hair types and is especially ideal   -C ontains NEW Heat Re-styling Technology -        straighten or tong
     add heat to reshape your style over and over again              for distressed hair since it eases the stress of     just add heat to reshape your style over and     -S
                                                                                                                                                                             pray all over hair and allow to penetrate
   - Protective heat-styling lotion transforms hair into            blow-drying                                          over again                                        before applying heat
     silky luxury                                                                                                       -P rotects hair from heat damage up to 230°C
   - Redken’s exclusive Bonding System, ceramide and                                                                   - Leaves a touchable, shiny finish
     fortifying sugars help restore, condition and protect hair                                                         -X ylose sugar, ceramides and cranberry oil for
     from heat styling stress                                                                                             heat protection and to maintain color vibrancy
   - Contains UV filters and antioxidants to help protect
     haircolor from fading

   HEAT DESIGN 09                                                                                                       HOT SETS 22
   BENEFITS                                                       USAGE                                                 BENEFITS                                           USAGE
   - Medium control                                               - Work a small amount through palms and              - Maximum control spray                            -S
                                                                                                                                                                             pray on dry hair before styling with a
   - Contains NEW Heat Re-styling Technology - just                 apply through damp hair                            -C ontains NEW Heat Re-styling Technology -        curling wand or tongs
     add heat to reshape your style over and over again           - Blow-dry with a round brush to create body           just add heat to reshape your style over and
   - Lightweight blow dry gelee provides heat protection            and shape                                            over again
     up to 232°C                                                                                                        -H elps create styles that have shine and
   - Holds volume and hair shape as you blow dry                                                                          staying power
   - Controls frizz                                                                                                     -P rovides perfect hold when using a curling
                                                                                                                          wand or tongs
SHINE
   OUTSHINE 01                                                                                                        METAL FIX 08
   BENEFITS                                               USAGE                                                       BENEFITS                                            USAGE
   - Mild control                                         - Apply a small amount evenly through damp hair; style     -L iquid pomade provides runway ready shimmer      -S
                                                                                                                                                                            mooth through a finished look for a flash
   - Adds incredible shine and sleek smoothness             as desired                                                -M etallic highlight effects provide the perfect    of gold or silver
   - Light cream styler contains shea butter to          - Can also be used on dry hair to add shine and ban frizz     finishing touch to party styles                   -R
                                                                                                                                                                            eapply for more intense metallic effects,
      smooth and control frizz                                                                                        - Ideal for sleek styles and braids                  allowing each layer to dry before reapplying
   - Leaves hair feeling light with clean definition
      and mild control
   - Controlled dispensing system

                                                  BEST
   SHINE FLASH 02                                SELLER
   BENEFITS                                             USAGE
   - Mild control                                       - Lightly mist on dry hair
   - Provides instant illumination                      - Use after straightening for a gleaming, polished finish
   - Ultra-light, grease-free shine                     - Reapply whenever extra shine is desired
   - Fine-mist aerosol spray ensures a light,          - Spray directly on hand or brush to control fly-aways
      even application
   - Perfect finish for any hairstyle
NO BLOW DRY                                                          LOVED
                                                                   BY BEAUTY
                                                                    EXPERTS
                                                                                       BEST
                                                                                      SELLER

   AIRY CREAM                                                                                  BOSSY CREAM
   BENEFITS                                      USAGE                                         BENEFITS                                          USAGE
   - Quick and soft air-dry that adds texture   - Work a small amount evenly into damp hair   -Q uick and soft air-dry with effortless frizz   - Work a small amount evenly into damp hair
   - Adds body to hair without a blow-dryer     - Scrunch in and air-dry                        control and manageability                       - Scrunch in and air-dry
   - Natural style                                                                             - Natural style
   - No product feel                                                                           - No product feel

   JUST RIGHT CREAM
   BENEFITS                                      USAGE
   - Easy and soft air-dry with effortless      - Work a small amount evenly into damp hair
      control and movement                       - Scrunch in and air-dry
   - Natural style
   - No product feel
REDKEN BREWS
HAIRCARE
   DAILY SHAMPOO                                                                                            3-IN-1 SHAMPOO                                                        HERO
   FOR ALL HAIR TYPES                                                                                       SHAMPOO, CONDITIONER AND BODYWASH
   BENEFITS                                                         USAGE                                   BENEFITS                                            USAGE
   - Gently cleanses without stripping hair                         - Apply to wet hair, lather and rinse   -C leanses and conditions hair and washes body     -A
                                                                                                                                                                  pply generous amount over wet hair and body.
   - Lightweight formula helps keep hair manageable                                                           for freshness from head to toe                     Rinse well
   - Contains malt to nourish and condition                                                                 -N on-drying formula provides hydration and
   - Contains protein for strength                                                                            softens skin
   - Contains glycerin for moisture and hydration                                                           -C onvenient all-in-one product is great for the
                                                                                                              gym or travel
                                                                                                            - Contains malt to nourish and condition

   MINT SHAMPOO                                                                                             SILVER SHAMPOO
   INVIGORATING FOR HAIR AND SCALP                                                                          FOR GRAY AND WHITE HAIR
   BENEFITS                                                         USAGE                                   BENEFITS                                            USAGE
   - Cleanses hair and delivers a cooling sensation on the scalp   - Apply to wet hair, lather and rinse   -G
                                                                                                              radually reduces unwanted yellow tones in gray   -W
                                                                                                                                                                  ear gloves. Apply to damp hair and leave on for
   - Refreshing and energizing mint scent                                                                    and white hair                                      3 minutes, rinse. For a deeper color deposit and
   - Contains malt to nourish and condition                                                                                                                      conditioning, apply to towel-dried hair and leave
   - Contains menthol for scalp stimulation and soothing                                                                                                         on for up to 5 minutes. Rinse
REDKEN BREWS
STYLING
    WORK HARD MOLDING PASTE                                                            BEST
                                                                                      SELLER                CLAY POMADE                                                                          BEST
                                                                                                                                                                                                SELLER
    FOR TEXTURE & HOLD                                                                                      FOR ROUGHED-UP TEXTURE & TO THICKEN FINE HAIR
    BENEFITS                                                   USAGE                                        BENEFITS                                               USAGE
    - For maximum control and a natural finish                - Rub a small amount in hands and work      - For maximum control and a gritty finish              -R
                                                                                                                                                                     ub a small amount into hands and
    - Firm yet moldable to work easily through hair              through damp or dry hair                   - Creates effortless looking styles                     work through damp or dry hair
    - Polystretch fibers keep style flexible

                                                                                                            WAX POMADE
                                                                                                            FOR POLISHED STYLES, QUIFFS & UNDERCUTS
    HAIRSPRAY
                                                                                                            BENEFITS                                               USAGE
                                                                                                            - For mild control and a shine finish                  -R
                                                                                                                                                                     ub a small amount into hands
                                                                                                            - Water-based formula provides reworkable hold          and work through damp or dry hair

    FOR MAXIMUM CONTROL ON ALL LOOKS
    BENEFITS                                                   USAGE
    - Compact, super-charged technology                       - Hold 6-12 inches away and spray on dry,
    - Double the impact with half the size; 2x more product     styled hair
      than the average hairspray                               - Reapply for additional control
    - Keeps all styles in place
                                                                                                            OUTPLAY TEXTURE POMADE
                                                                                                            FOR TEXTURED & LONG STYLES
                                                                                                            BENEFITS                                               USAGE
                                                                                                            - For maximum control and a matte finish               -R
                                                                                                                                                                     ub a small amount into
                                                                                                            -C runch-free formula separates and texturizes         hands and work through
                                                                                                              with lasting memory                                   damp or dry hair
                                                                                                            - Contains mineral salts to provide immediate grip

    STAND TOUGH EXTREME GEL                                                                                 MANEUVER CREAM POMADE
    FOR SLICKED BACK STYLES
    BENEFITS                                                   USAGE                                        FOR SMOOTH & FLEXIBLE STYLES
    - For maximum control and high shine                      - Squeeze into palm, rub hands together     BENEFITS                                               USAGE
    - Creates definition and sculpts styles                      and work through damp hair                 - For medium control and a smooth finish               -R
                                                                                                                                                                     ub a small amount into
                                                                                                            - Water-based formula creates texture with low shine    hands and work through
                                                                                                                                                                    damp or dry hair
REDKEN BREWS
SKIN AND BEARD
    SHAVE CREAM
    FOR AN EXTRA CLOSE & COMFORTABLE SHAVE
    BENEFITS                                                          USAGE
    - Provides protection                                            - Apply to wet skin and face. Lather. Shave.
    - Suitable for sensitive skin                                        Rinse thoroughly. Pat dry
    - Dermatologist-tested for safety

    BEARD AND SKIN OIL                                              HERO
    FOR SOFTER FACIAL HAIR & SKIN
    BENEFITS                                                          USAGE
    - Grooms and softens facial hair so it looks and feels great     - Apply and massage a few drops
    - Hydrates the skin underneath the beard                            into your dry beard
    - Suitable for all skin types
REDKEN BREWS
                                                                                                                                 BEFORE   AFTER
                                                                                                                                          AFTER
                                                                                                                                          Using Color Camo,
                                                                                                                                          5Using   color camo,
                                                                                                                                            min. only
                                                                                                                                          5 min only.

COLOR CAMO
                  LEVELS OF LIFT     BENEFITS
                  None               - Fast, easy and discrete

                                                                                                    USE WITH:
                  DYE SYSTEMS        - Use to camouflage and blend gray in 5 minutes
                  100% oxidative     - Soft grow out with no visible line of regrowth
                  DEVELOPMENT TIME   - Provides natural looking results with low commitment
                  5 minutes
                                     USE
                                     - Mix Color Camo with 10 volume Pro-oxide Cream             - 10 Vol Pro-oxide developer
                                       Developer in a 1:1 ratio in an applicator bottle
                                                                                                  - Applicator bottle
                                     - Apply to towel dried hair. Start where hair is the
                                       grayest. Avoid hair that has been previously colored
                                     - Process for 5 mins then rinse and shampoo

BEFORE COLOR CAMO                                              AFTER COLOR CAMO
                                             ASH TONE                                      NATURAL TONE
NATURAL LEVEL (50% GRAY)
                                        (GRAY + BLUE/VIOLET)                            (GRAY + GREEN/GOLD)
                                        5 mins development time                          5 mins development time

   light (levels 7 and higher)                     light ash                                    light natural

     medium (levels 4-6)                         medium ash                                    medium natural
        (50% gray)
                                        10 mins development time                         10 mins development time

        dark (levels 1-3)                          dark ash
          (50% gray)
COLOR                                                                                                                                  pH BONDER
                                                                                                                                                       pH BONDER - PROFESSIONAL FORMULA
                                                                                                                                                       USAGE                                                                  After color has been processed,
                                                                                                                                                       Add Step 1 Bond Protecting Additive to                                 rinse highlights or color and apply
                                                                                                                                                       lightener or color with pH Bonder syringe.                             Step 2 Fiber Restorative Pre-Wash
                                                                                                                                                       Process color as normal.                                               Concentrate to hair. Leave for 10
                                                                                                                                                                                                                              minutes. Shampoo as normal.

                                                                                                                                                       pH BONDER AT-HOME TREATMENT
                                                                                                                                                       USAGE
                                                                                                                                                       Apply once per week before shampooing and leave on for 10 minutes
                                                                                                                                                       to restore the pH of the hair following your color service.

ALKALINE                                                                                                                                                                                                                                                            ACID

                                PERMANENT                                                              LIGHTENERS                       DEMI PERMANENT                                       SEMI PERMANENT                                   TEMPORARY
 CHROMATICS                CHROMATICS                       CHROMATICS                   BLONDE IDOL                        HD RESOLUTION                 SHADES EQ                     CITY BEATS                                   ROOT FUSION
 Multi-dimensional color
 with radiant reflection   ULTRA RICH
                           Deep, intense color saturation
                                                            BEYOND COVER
                                                            Age defying color enriched
                                                                                         Endless lightening possibilities
                                                                                         for creating infinite blondes
                                                                                                                            Low lift color with high
                                                                                                                            definition reflectivity
                                                                                                                                                          High shine liquid gloss
                                                                                                                                                          to tone and refresh
                                                                                                                                                                                        Vibrant direct dyes inspired by NYC          Wash out concealer for
                                                                                                                                                                                                                                     in-between appointments

                           with total coverage              with nourishing argan oil

                                                                                                                                                                           ICON
COLOR
CHROMATICS            PERMANENT COLOR                                                                         HDRESOLUTION                           DEMI PERMANENT
                                                                                                              Introducing HDResolution. Tone on tone, high visibility color with zero ammonia.
                                                                                                              Create pHenomenal color possibilities with the latest in tone on tone color.
      CHROMATICS
      LEVELS OF LIFT               CHARACTERISTICS                    • Multi dimensional,
      Up to 3 levels and deposit   • Up to 2x stronger hair+             4D color results

                                                                                                  USE WITH:
      DYE SYSTEMS
      100% oxidative
                                   • No ammonia
                                   • Up to 100%
                                                                      • Radiant reflection
                                                                      • Lasting vibrancy
                                                                                                                               HDRESOLUTION
      DEVELOPMENT TIME                gray coverage                                                                            LEVELS OF LIFT                    CHARACTERISTICS
      35 minutes                                                                                                               Up to 1 level and deposit

                                                                                                                                                                                                                     USE WITH:
                                                                                                                                                                 • Deep dye saturation
                                                                                                                               DYE SYSTEMS                       • Intense clarity and shine
                                                                                                                               Covers up to 70% gray
                                                                                                                                                                 • High reflectivity
                                                                                                                               DEVELOPMENT TIME
                                                                                                                                                                 • Incredible conditioning
                                                                                                                               20 minutes
      CHROMATICS BEYOND COVER                                                                                                                                    • No ammonia

      LEVELS OF LIFT               CHARACTERISTICS                    • Multi dimensional,
      Up to 2 levels & deposit     • Up to 2x stronger hair+             4D color results                                                                                                                                          6vol & 15vol
                                                                                                                                                                                                                                 developing lotion

                                                                                                  USE WITH:
      DYE SYSTEMS                  • No ammonia, no odor              • Radiant reflection
      100% oxidative               • Up to 100% gray coverage        • Enriched with Argan-Oil
      DEVELOPMENT TIME             • Pre-blended shades for
      35 minutes                      hair with 75% or more gray

      CHROMATICS ULTRA RICH
      LEVELS OF LIFT
      Up to 3 levels & deposit
                                   CHARACTERISTICS
                                   • Up to 100% gray coverage
                                                                      • Up to 2x stronger hair
                                                                      • No ammonia
                                                                                                  USE WITH:   CITY BEATS                 SEMI PERMANENT
                                                                                                              March to the beat of your own drum. Inspired by the energy and edge of NYC.
      DYE SYSTEMS                  • Monochromatic color results                                             Introducing a new range of vibrant shades to unleash your creativity. Be bold with Redken #CITYBEATS
      100% oxidative               • Rich, true-to-tone color from
      DEVELOPMENT TIME                root to ends
      35 minutes
                                                                                                                                 CITY BEATS
                                                                                                                                 LEVELS OF LIFT                      CHARACTERISTICS
                                                                                                                                 Direct deposit                      • Direct dye
                                                                                                                                 DYE SYSTEMS                         • Acidic conditioning color cream
                                                                                                                                 Covers up to 70% gray
                                                                                                                                                                     • 7 vibrant colors plus clear
                                                                                                                                 DEVELOPMENT TIME
                                                                                                                                                                     • No-mess cream formula
                                                                                                                                 20-30 minutes dependent
                                                                                                                                 on desired outcome                  • Semi-permanent results

SHADES EQ        DEMI PERMANENT LIQUID COLOR
      SHADES EQ GLOSS
      LEVELS OF LIFT                CHARACTERISTICS
                                                                                                  USE WITH:

      Deposit only                  • No ammonia
      DYE SYSTEMS                   • Most versatile haircolor
      Oxidative & direct            • Healthy, shiny results
      DEVELOPMENT TIME              • Incredible conditioning
      20 minutes                                                                                              Big Apple     Yellow      Broadway      West Village      Times         East Village       Midtown   Chelsea               City Ballet   Clear
                                                                                                                 Red         Cab          Blue         Sunset         Square Teal       Violet           Magenta    Coral                   Pink
COLOR
BLONDE IDOL & FLASHLIFT LIGHTENERS                                                                                                                  PH BONDER                           PROFESSIONAL BONDING SERVICE
      HIGH LIFT CONDITIONING CREAM                                                                                                                  YOUR AMAZING SALON COLOR. THE POWER OF GREAT CONDITION

                                                                                                                         USE WITH:
      WHAT’S COOL?                                              • Conditioning cream base
      • Up to 5 levels of lift                                  • Cationic polymers nourish and smooth the                                          Redken, a pioneer of pH science introduces new pH bonder, a complete        Why is pH so important?
                                                                  hair fiber for condition and shine                                                solution to protect and restore hair fiber from the inside out during and   Hair is exposed to many damaging agents. As a result, the pH of the
                                                                                                                                                    after lightening and color services. For use on all hair types.             hair can change, affecting the hair fiber integrity. A pH between 4.5 and
                                                                                                                                                                                                                                5.5 is a must for maintaining healthy hair. This is particularly important
                                                                                                                                                                                                                                for color-treated hair to look shiny, smooth and soft.
      BASE BREAKER                                                and full saturation
      WHAT’S COOL?

                                                                                                                         USE WITH:
      • Up to 1 level of lift                                   • Ceramides repair and seal hair to help
      • Ideal solution for when there is too much
        contrast between a client’s natural base
                                                                  protect color
                                                                • Violet leaf extracts condition to optimize
                                                                                                                                                                        pH BONDER - PROFESSIONAL FORMULA
        color and highlights                                      the state of the hair                                                                                 USAGE                                              After color has been processed, rinse highlights or color and
      • Liquid formula for easy mixing, fast application        • Use Cool to control warmth and Clear when                                                             Add Step 1 Bond Protecting Additive to             apply Step 2 Fiber Restorative Pre-Wash Concentrate to hair.
                                                                  warmth is desired or not a concern                                                                                                                       Leave for 10 minutes. Shampoo as normal.
                                                                                                                                                                        lightener or color with pH Bonder syringe.
                                                                                                                                                                        Process color as normal.
      BLUE OIL LIGHTENING SYSTEM
      WHAT’S COOL?                                              • Smooth consistency for easy application

                                                                                                                         USE WITH:
      • Up to 7 levels of lift                                    with bottle or bowl and brush
      • Specifically formulated for on-scalp lightening         • Ceramides repair and seal hair to help
      • Customizable application based on your                    protect color
        client’s needs                                          • Violet leaf extracts condition to optimize the
                                                                  state of the hair
                                                                                                                                                                        pH BONDER AT-HOME TREATMENT
                                                                                                                                                                        USAGE
      BLONDE GLAM                                                                                                                                                       Apply once per week before shampooing and leave on for 10 minutes
                                                                                                                                                                        to restore the pH of the hair following your color service.
       WHAT’S COOL?                                             WHY IT WORKS

                                                                                                                         USE WITH:
       • Redken’s most luxurious conditioning lightener         Basic powder lighteners can decrease the hair’s
         featuring Lumisilk Technology to help preserve         natural level of lipids. Blonde Glam’s conditioning
         the hair’s natural level of lipids, leaving the hair   formulas with Lumisilk Technology helps to
         with luminous looking shine and beautiful silky        preserve the hair’s natural level of lipids, resulting
                                                                in beautiful looking shine.
         condition, with a gentle fragrance
      • Soft, rich consistency offers a smooth application
                                                                                                                                     20/30/40 vol
                                                                                                                                                    PRESERVE & PROTECT HAIR FIBER INTEGRITY DURING AND POST COLOR SERVICES
        with maximum control, lifting hair up to 7 levels

      FLASH LIFT
      WHAT’S COOL?                                              • High adherence, creamy formula allows precise
                                                                  application and uniform lift                                                      ROOT CONCEALERS
                                                                                                                         USE WITH:

      • Redken’s first powder lightener to achieve
        up to 8 levels of lift                                  • Customizable for all lightening needs from
      • Conditioning pro-vitamin B5 for high lift                 extreme platinum blonde results or edgy,
        with zero sacrifice                                       dramatic highlights
                                                                                                                                                                       ROOT FUSION CONCEALER
                                                                                                                                                                        WHAT’S COOL?                                 • Buildable coverage that                    • Wash out in one wash
      BLONDE IDOL FREE HAND                                     • Achieve a more natural look
                                                                                                                                                                        • Instantly cover roots in between
                                                                                                                                                                          salon appointments
                                                                                                                                                                                                                       dries instantly
                                                                                                                                                                                                                     • Does not interfere with salon color
                                                                                                                                                                                                                                                                  • Available in 5 shades for
                                                                                                                                                                                                                                                                    ultimate coverage
      WHAT’S COOL?
                                                                                                                         USE WITH:

      • Ideal for off scalp hair painting, babylights,          • Up to 6 levels of lift
        balayage and ombre/sombre techniques                    • Smooth texture and working consistency

      EXPRESS BLONDE
       WHAT’S COOL?                                             • Boost business - A unique service to increase
      • Instant color results - Offers up to 6 levels of lift     client frequency and recruit new clients
                                                                                                                         USE WITH:

        in just 20 minutes for up to 15 meches, ideal for       • Unleash your techniques - Express Blonde is
        partial lightening techniques                             specifically designed for creating on-trend looks
      • Use with the Heatcure Professional Tool and               that only require partial highlighting techniques,
        Redken Aluminium Foil for accelerated lightening          such as contouring, balayage refresh, babylights,
                                                                  face framing and lots more                                                                         Black                  Brown                    Auburn               Light Brown             Dark Blonde
/RedkenUK   @Redken_UK     /UKRedken    /Redken   /RedkenUKI

                         redken.co.uk

                 BE DIFFERENT. BE REDKEN.
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