2018 PRODUCT GUIDE - Redken Marketing
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REDKEN HAIRCARE: WHERE PROTEIN MEETS MOISTURE PROTEIN EXTREME PROTEIN MOISTURE BLONDE IDOL PROTEIN MOISTURE CERAFILL PROTEIN MOISTURE COLOR EXTEND PROTEIN MOISTURE DIAMOND OIL PROTEIN MOISTURE FOR SENSITIZED HAIR FOR OFF-TONE, DULL BLONDE HAIR FOR THIN TO ADVANCED THINNING HAIR MAGNETICS FOR COLOR-TREATED HAIR GLOW DRY FOR DULL HAIR BENEFITS: BENEFITS: BENEFITS: BENEFITS: BENEFITS: Fortifies weakened areas of the hair Refines highlights and revives hair Choose between two ranges Forms a seal to keep color The secret to a lightweight and leaves hair 15x stronger.* with a bright, shiny finish. offering fuller feeling hair and scalp captivating and leave hair with 4 shine enhanced blow dry. invigoration to deliver immediate and weeks of vibrancy and radiance.** long-term results for thinning hair. MOISTURE ONE UNITED FOR ALL HAIR TYPES PROTEIN MOISTURE ALL SOFT FOR DRY HAIR PROTEIN MOISTURE ALL SOFT MEGA FOR VERY DRY, PUFFY HAIR PROTEIN MOISTURE FRIZZ DISMISS FOR FRIZZY HAIR PROTEIN MOISTURE CURVACEOUS FOR WAVES AND CURLS WITHOUT DEFINITION PROTEIN MOISTURE BENEFITS: BENEFITS: BENEFITS: BENEFITS: BENEFITS: 25 Benefits in one Intensely moisturizes Intense hydration, Non-stop frizz reduction in extreme Defines waves with lasting memory • Manageability the feel of dry hair. replenishment and control. humidity*** and long-lasting frizz control. and quenches thirsty strands with • Protection intense moisture. • Beauty * Breakage study using Extreme shampoo + Mega Mask Vs non-conditioning shampoo. ** When using system of Shampoo, Conditioner and Mega Mask. *** ased on instrumental test: Frizz Dismiss Shampoo + Conditioner + Leave-in Treatment vs a classical shampoo after 96 hours under 85% relative humidity. B
VOLUME FOR FLAT BODILESS HAIR CLEAN MANIAC GENTLE CLEAN FOR EVERY TYPE OF HAIR SCALP RELIEF HIGH RISE BENEFITS: BEACH ENVY BENEFITS: BENEFITS: BENEFITS: Delivers a volume-boosting blend of Delivers a texture-boosting blend of filloxane, Deep clean your hair in a gentle way, Redken’s scalp care offers a comprehensive range filloxane and softening polymers to mineral and polymer to create amplified, loose wash away pollution, daily dirt, styling of solutions to help soothe and protect dandruff, create supreme root lift and body. waves with amazing body. build-up, and excess sebum for a clean oily and sensitive scalps. feeling with respect for the hair. These targeted scalp solutions offer comprehensive, professional care for the scalp and hair. SALON SERVICES CHEMISTRY HAIR CLEANSING HEATCURE AN INTENSE TWO STEP PERSONALIZED TREATMENT SERVICE CREAM ULTIMATE HAIR RESTORATION SERVICE FOR DAMAGED HAIR BENEFITS: • Made up of a unique set of formulations that offer intense care through highly concentrated ingredients acting in synergy with a pH re-balancing system. BENEFITS: BENEFITS: • Provides personalized hair treatments with larifies and helps remove mineral C • Using the power of protein and heat, the in- serious benefits for every hair need. deposits and styling product build-up. salon service gives restorative results that last up to 10 washes with 100% satisfaction leaving hair softer, healthier and more conditioned†. • The at-home post salon-service treatment sachets erase up to one year of surface damage††. † Consumer study of 50 women. †† Consumer study of 75 women. Application of full Heatcure self-heat treatment pack.
EXTREME FOR SENSITIZED HAIR BEST EXTREME SHAMPOO SELLER EXTREME CAT BENEFITS USAGE BENEFITS USAGE - Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. -T he lightweight formula provides intense conditioning -A fter shampooing, squeeze excess water proteins to treat hair at the root, core and tip Rinse for damaged hair. Helps prep hair before chemical from hair. Apply CAT and distribute through hair. - Gently cleanses to help fortify damaged hair leaving services to protect against future damage Leave on 3-5 minutes and rinse. Follow with hair feeling protected, with a healthy-looking shine the appropriate conditioner -F or hair that has been sensitized by chemical services, use CAT 1-3 times per week to reinforce hair BEST EXTREME CONDITIONER SELLER EXTREME ANTI-SNAP BENEFITS USAGE - Contains NEW RCT protein complex, with 3 - After shampooing, distribute through BENEFITS USAGE proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse - Helps protect against breakage and split ends -A pply on towel-dried hair to fragile or - Detangles and reinforces sensitized hair, -D elivers protein and ceramide to help fortify damaged areas. Do not rinse leaving it feeling supple and more resilient weakened areas - Formulated to provide heat protection - Hair is healthy looking and resilient EXTREME MEGA MASK BENEFITS - Treatment + Care Extender for Damaged/Sensitized Hair - Detangles, conditions and fortifies weakened hair. USAGE - After shampooing, apply mask for 3-5 minutes and rinse. EXTREME LENGTH SEALER - Contains NEW RCT protein complex, with 3 proteins to BENEFITS USAGE treat hair at the root, core and tip. - Reduces the appearance of split ends -A pply on damp or dry hair concentrating - Fortifies hair for 15x more strength that lasts for 3 washes* on mid to end lengths of hair. Leave-in EXTREME STRENGTH EXTREME LENGTH PRIMER BUILDER MASK BENEFITS USAGE BENEFITS USAGE -H elps increase hair’s length potential past breaking points -A pply on damp hair from root to tip. - Intensely conditions and reinforces hair to help protect - After shampooing, apply to damp hair. and primes hair to be stronger and healthy-looking Leave on 2-5 minutes. Rinse weakened areas leaving hair feeling more manageable Leave on for 5-15 minutes. Rinse * Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo. * Breakage study using Extreme shampoo + Mega Mask vs non-conditioning shampoo. WANT 15X STRONGER HAIR?*
BLONDE IDOL FOR OFF-TONE, DULL BLONDE HAIR Soo Joo Park for Redken 5th Avenue BLONDE IDOL SHAMPOO BENEFITS USAGE - A caring, pH balanced, sulfate-free formula - Apply to wet hair, massage into lather. Rinse that gently cleanses and softens with lightweight moisture BLONDE IDOL MASK BENEFITS USAGE - Repairs and nourishes damaged areas - After shampooing, apply to towel-dried hair. for renewed softness Leave on for 5-15 minutes. Rinse thoroughly - Maintains integrity of Blonde tones - Usage Tip: Use 2-3 times a week alternating by sealing the hair cuticles with Redken custom-tone conditioners - Violet Leaf Extracts and Lactic Acid strengthens hair from root to tip WANT MULTI-TONAL AND BRILLIANT BLONDE HAIR?
CERAFILL FOR THIN TO ADVANCED THINNING HAIR RETALIATE SHAMPOO DEFY BENEFITS USAGE SHAMPOO - Invigorating shampoo with menthol for advanced thinning hair. Gently cleanses to remove impurities such as follicle clogging - Apply to wet hair, massage into lather. Rinse BENEFITS USAGE - Gently cleanses normal to thin hair to - Apply to wet hair, massage into lather. Rinse remove impurities. Contains ceramide to strengthen hair and SP-94 to nourish the scalp RETALIATE CONDITIONER BENEFITS USAGE -T he cream-gel delivers ceramide to strengthen -A fter shampooing, apply and distribute hair and SP-94 to nourish the scalp through hair. Rinse DEFY CONDITIONER RETALIATE HAIR BENEFITS - Gently conditions normal to thinning hair, USAGE - After shampooing, apply and distribute RE-DENSIFYING TREATMENT leaving it looking visibly fuller with added shine through hair. Rinse BENEFITS USAGE -D aily treatment with stemoxydine proven -D ivide hair in 8 sections focusing on hairline and the to create denser looking hair in 3 months* affected areas. Position the pipette directly at the root and scalp to apply 1 full pipette of the serum per identified section. Gently massage to permeate the entire scalp. Do not rinse. Dry and style as usual DENSE FX HAIR DIAMETER STAR DEFY DAILY BEST SELLER THICKENING TREATMENT PRODUCT SCALP TREATMENT BENEFITS USAGE BENEFITS USAGE -C ontains filloxane to plump up existing hair -A pply to hair, beginning at scalp in sections. - Promotes hair density by softening the - Apply daily, or at least 3 times a week for 6 and instantly create the look and feel of Massage gently at root and work through to hardening of collagen around the bulb weeks minimum. fullness and density the ends. Do not rinse - Spray directly 12x onto a clean, towel-dried - Expands each strand by up to 9%** -F or maximum thickening results allow to dry then scalp and massage in. Style as usual. reapply. Dry and style as usual * Clinical test on 101 subjects vs. placebo ** Instrumental test. Measurement of hair thickness after 2 applications of product on bleached hair vs non treated bleached hair WANT THICKER LOOKING HAIR, INSTANTLY?
COLOR EXTEND FOR COLOR-TREATED HAIR MAGNETICS COLOR EXTEND BEST SELLER COLOR EXTEND BEST SELLER MAGNETICS SHAMPOO MAGNETICS CONDITIONER BENEFITS USAGE BENEFITS USAGE - Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. Rinse -C ontains NEW RCT protein complex, with 3 -A fter shampooing, distribute through proteins to treat hair at the root, core and tip proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse - Gently cleanses color-treated hair -P rovides targeted repair with easy detangling for a softer, smoother, and more conditioned feel COLOR EXTEND COLOR EXTEND MAGNETICS MAGNETICS MEGA MASK DEEP ATTRACTION MASK BENEFITS USAGE BENEFITS USAGE - Treatment + Care Extender for Color-treated Hair - After shampooing, apply mask for 3-5 -C olor captivating treatment to help preserve -A fter shampooing, apply to damp hair. - Contains NEW RCT protein complex, with 3 minutes and rinse. color richness Leave on for 5-15 minutes. Rinse proteins to treat hair at the root, core and tip. - Gel-cream consistency for light reflection - Fortifies hair for 4 weeks of vibrancy and radiance* * When using system of Shampoo, Conditioner and Mega Mask WANT CAPTIVATING COLOR WITH 4 WEEKS OF VIBRANCY & RADIANCE?*
ONE UNITED MULTI-BENEFIT TREATMENT Suki Waterhouse for Redken 5th Avenue BEST ONE UNITED SELLER USAGE - After shampooing, spray evenly on towel-dried hair - Leave-in for increased conditioning - Rinse-out after 1-2 minutes for lightweight conditioning BENEFITS MANAGEABILITY PROTECTION BEAUTY - Conditions - Primes hair for styling - Gives a silky touch - Nourishes - Helps prevent breaking from brushing - Adds smoothness - Improves manageability - Safe for color-treated hair - Adds shine - Help even out porous hair - Help prevent split ends - Helps control frizz - Reduces dryness - Helps seal in hair cuticle - Anti-static - Detangles - Safe for ombre hair - Controls fly-aways - Instant results - Helps shield against external aggressors - Makes blow dry easier - Idea cutting lotion - Helps prevent heat damage - Style refresher - Lightweight results MULTI-BENEFIT TREATMENT
DIAMOND OIL GLOW DRY FOR DULL HAIR DIAMOND OIL DIAMOND OIL GLOW DRY GLOSS SCRUB GLOW DRY OIL BENEFITS USAGE BENEFITS USAGE - Rids hair of impurities pre shampoo to - Apply before shampoo to wet hair. - Ultra lightweight and airy -U se before Pillow Proof Blow-Dry Express enhance the hairs natural lustre during Rub in from mid-lengths to ends. - Reduces blow dry time Primer or Treatment Cream Primer for blow dry. - Follow with Gloss Shampoo, Detangling - Boosts your blow dry with heat-responsive silicones maximum blow dry benefits. Conditioner and Glow Dry Oil. -D aily on damp hair -A pply on damp hair concentrating on mid-lengths and ends. -R eapply on dry hair as needed for added shine DIAMOND OIL GLOW DRY GLOSS SHAMPOO TECHNOLOGY & KEY INGREDIENTS: FIRST HEAT-RESPONSIVE OIL TECHNOLOGY BENEFITS USAGE - Performance optimized with heat for optimal reflection and maximum shine - Cleanses for a lightweight, shine enhanced blow dry. - After applying the Gloss Scrub, apply to wet hair, massage into lather. Rinse. DIAMOND OIL SHINE SPARKLES CYCLOPENTACYLOXANE GLOW DRY DETANGLING CONDITIONER - Highest refraction to provide maximum shine - Carrier silicone for style memory BENEFITS USAGE - Detangles and conditions hair for a - After shampooing, apply and REFRACTION SCALE perfect shine enhanced blow dry. distribute through hair. Rinse DIMETHICONOL DIMETHICONE CYCLO- PHENYL- PENTACYLOXANE TRIMETHICONE PRODUCT INGREDIENT WANT A SHINIER, LIGHTER BLOW DRY?
ALL SOFT FOR DRY HAIR ALL SOFT BEST SELLER ALL SOFT SHAMPOO MEGA MASK BENEFITS USAGE BENEFITS USAGE - Contains NEW RCT protein complex, with 3 - Apply to wet hair, massage into lather. Rinse - Detangles, conditions and softens dry, brittle hair - After shampooing, apply mask for 3-5 minutes and rinse. proteins to treat hair at the root, core and tip -C ontains NEW RCT protein complex, with 3 proteins - Washes away impurities to leave hair feeling to treat hair at the root, core and tip softer and more manageable - Omega enriched argan oil nourishes for intense softness ALL SOFT BEST SELLER ALL SOFT CONDITIONER ARGAN-6 OIL BENEFITS USAGE BENEFITS USAGE - Contains NEW RCT protein complex, with 3 - After shampooing, distribute through -C onditioning formula helps hair feel softer, -A rgan-6 Oil can be used 6 ways to proteins to treat hair at the root, core and tip mid to end lengths of hair. Rinse conditioned and more supple to leave dry, dramatically transform hair: - Instantly detangles and helps leave hair feeling brittle hair feeling intensely nourished Moisturize: Pre-shampoo treatment moisturized with intense softness, movement Protect: Pre blow dry shield and healthy-looking shine Smooth: Post blow dry perfector Illuminate: Styling shine booster Soften: Post shampoo treatment Recondition: Overnight treatment - Apply on dry or damp hair concentrating on the mid lengths and ends. Reapply on dry hair as needed ALL SOFT HEAVY CREAM MASK BENEFITS USAGE - Intensely conditions to leave hair feeling - After shampooing, apply to damp hair. more manageable with intense softness Leave on for 5-15 minutes. Rinse - Can be used daily or weekly as a treatment * All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo WANT 15X MORE CONDITIONING?*
ALL SOFT MEGA FOR VERY DRY, PUFFY HAIR ALL SOFT MEGA ALL SOFT MEGA SHAMPOO MEGA MASK BENEFITS USAGE BENEFITS USAGE - Provides nourishment for very dry, puffy hair. - Apply to wet hair, massage into lather. Rinse - Treatment + Care Extender for very dry, puffy hair - After shampooing, apply mask for 3-5 minutes and rinse. - Washes away impurities to leave hair feeling -D ual formula combines the deep conditioning of a hair touchable soft and manageable. mask with the lasting benefits of a care extender. - Infused with a nourishing superfood mix of sacha -P rovides nourishment for mega soft hair that lasts inchi extract, aloe vera gel, and cactus extract through 3 washes. - Contains Redken’s exclusive RCT Protein Complex to treat hair from the root to the core to the tip ALL SOFT MEGA ALL SOFT MEGA CONDITIONER ARGAN-6 OIL BENEFITS USAGE BENEFITS USAGE - Provides nourishment for very dry, puffy hair. - After shampooing, distribute through mid -1 0 minute moisture makeover - For single use only. - Instantly detangles and help leave hair feeling to end lengths of hair. Rinse - Instantly hydrates and revives very dry, puffy hair. (1) Before getting in the shower, open the moisturized with intense touchable softness - Inspired by K-beauty, this weekly one-time use packet and remove paper on adhesive seal. and manageability. hair mask offers an intensive at-home treatment. (2) After shampooing, twist and wrap hair - Infused with a nourishing superfood mix of sacha It leaves hair with increased hydration and fully into the cap. inchi extract, aloe vera gel, and cactus extract manageability. (3) Fasten with adhesive strip. Ensure the - Contains Redken’s exclusive RCT Protein Complex cap is properly sized and secured. to treat hair from the root to the core to the tip. (4) Gently massage the cap and hair to best transfer product. (5) Leave on for 5-10 minutes. Remove cap and rinse. Follow with HydraMelt. ALL SOFT MEGA HYDRA MELT BENEFITS USAGE - All day nourishment for very dry, puffy hair. - After conditioning, apply to clean towel-dried hair. - Provides increased softness, manageability, Leave-in. Style as usual. control and shine. DRY HAIR? PUFFY HAIR? IT’S MEGA OVER
FRIZZ DISMISS FOR FRIZZY HAIR FRIZZ DISMISS FRIZZ DISMISS SHAMPOO REBEL TAME BENEFITS USAGE BENEFITS USAGE - Helps to provide smoothing and manageability - Apply to wet hair, massage into lather. Rinse -P rovides discipline, control and manageability -A pply to clean, towel-dried hair. whilst protecting hair from humidity to coarse hair. Contains heat protection for Leave-in. Style as usual heat styling up to 230°C FRIZZ DISMISS FRIZZ DISMISS CONDITIONER SMOOTH FORCE BENEFITS USAGE BENEFITS USAGE - Moisturizes and detangles hair leaving it smooth, - After shampooing, apply and distribute -L ightweight lotion spray format provides ease in -A pply to clean, towel dried hair. shiny and manageable. Protects hair from humidity through hair. Rinse detangling and manageability. Contains heat Leave-in. Style as usual protection for heat styling up to 230°C FRIZZ DISMISS MASK BENEFITS USAGE - Provides intense nourishment, smoothness and - After shampooing, apply to towel-dried hair. manageability to sensitized, unruly frizz-prone hair Leave on 5-15 minutes. Rinse LONG-LASTING FRIZZ CONTROL
CLEAN MANIAC FOR NORMAL TO OILY HAIR Kat McNeil for Redken 5th Avenue CLEAN MANIAC CLEAN-TOUCH SHAMPOO BENEFITS USAGE - A silicone-free and sulfate free system - Apply to wet hair, massage into lather. Rinse - Powered by micellar technology which removes impurities like a magnet - Formulated with a chelator, anti-oxidant and UV filter - Gently washes away pollution, daily grit, styling build-up and excess sebum for a clean feeling - Neutralizing scent delivers long-lasting freshness CLEAN MANIAC CLEAN-TOUCH CONDITIONER BENEFITS USAGE - A silicone-free and sulfate free system - After shampooing, apply and distribute - Lightweight conditioner for an all-day clean feeling through hair. Rinse thoroughly. - Formulated with a chelator, anti-oxidant and a UV filter - Neutralizing scent delivers long-lasting freshness HAIR CLEANSING CREAM BENEFITS USAGE - Clarifies and helps to remove mineral - Alternate with your regular deposits and styling product build-up shampoo. Apply to wet hair, on all hair types. Formulated to add massage into a lather, rinse. shine whilst purifying and refreshing hair Repeat if necessary. For excessive build-up leave on for 5-10 minutes WANT FRESH HAIR ALL DAY?
CURVACEOUS FOR WAVES AND CURLS WITHOUT DEFINITION CURVACEOUS CURVACEOUS SHAMPOO CONDITIONER BENEFITS USAGE BENEFITS USAGE - Cleanses stressed out curls and - Apply to wet hair, massage into lather. Rinse -C reamy formula deposits weightless -A fter shampooing, apply and distribute waves for high-definition spring conditioning and intense moisture through hair. Rinse thoroughly CURVACEOUS CURVACEOUS RINGLET FULL SWIRL BENEFITS USAGE BENEFITS USAGE - Frizz-free control and definition for - Apply to towel-dried hair -C ombination cream serum controls frizz -A pply evenly through damp or dry hair. natural ringlets - Do not rinse and locks in moisture for high shine Leave-in, style as usual - Reactivates natural spiral curls for - Diffuse or air-dry for perfect curls -C ontrols natural waves and curls for shiny, control without crunch long lasting results * Results achieved with the use of Curvaceous shampoo, conditioner and Ringlet vs. a non-conditioning shampoo WANT UP TO 72 HOURS OF CURL DEFINITION?*
HEATCURE OUR LATEST INNOVATION IN SERVICES FOR HAIR NOT FOR HEATCURE CONSUMER USE HEATCURE PROFESSIONAL FORMULATION AT-HOME TREATMENT BENEFITS USAGE BENEFITS USAGE - Specialized formula with caring agents restores - After shampooing, apply formula to towel -W eekly fortifying treatment delivers deep - Peel and wait 4 minutes to allow formula to warm condition of hair with each application. dried hair in 2.5cm sections conditioning to restore hair’s healthy look and feel - Open sachet and apply evenly through hair - 100% immediate satisfaction* - Comb through to evenly distribute - Erases 1 year of surface damage** - Leave 5-10 minutes and rinse - Clamp Heatcure Professional Tool 5cm from the scalp and glide through hair in 2.5cm sections - Rinse and style as usual HEATCURE NOT FOR CONSUMER PROFESSIONAL TOOL USE BENEFITS USAGE - Breakthrough, single heat setting allows - To be used only with the Heatcure specialized formula to penetrate deep through Professional formulation the hair’s cuticle up to the cortex, giving hair - Clamp tool 5cm from the scalp and glide restorative results that last up to 10 washes* through hair in 2.5cm sections *Based on a consumer study of 50 women who received Heatcure Professional Service. **After one use of a full Heatcure self-heating mask set. ULTIMATE HAIR RESTORATION. EVEN 10 WASHES LATER*
CHEMISTRY INTENSE TWO STEP PERSONALISED TREATMENT STEP 1 STEP 2 NOT FOR NOT FOR CHEMISTRY CONSUMER USE CHEMISTRY CONSUMER USE EXTREME SHOT PHASE SHOT PHIX 3.5 BENEFITS USAGE BENEFITS USAGE - Concentrated dose of protein fortifies chemically - After shampooing, apply 3 pumps - For chemically distressed hair - Spray 10-15 pumps over shot distressed hair and helps reinforce the internal fiber. - Leave on 5 minutes. Do not rinse - Rebalances the pH level - Work in. Rinse - Leaves the cuticle strong - Seals in active ingredients CHEMISTRY NOT FOR COLOR EXTEND MAGNETIC CONSUMER USE SHOT PHASE BENEFITS USAGE - Concentration of Ceramide, Mineral Ion Blockers - After shampooing, apply 3 pumps and UV filter help defend hair color from fading. - Leave on 5 minutes. Do not rinse CHEMISTRY NOT FOR CHEMISTRY NOT FOR CONSUMER VOLUME SHOT PHASE CONSUMER USE SHOT PHIX 5.5 USE BENEFITS USAGE BENEFITS USAGE - For mechanically distressed hair - Spray 10-15 pumps over shot - Delivers specialized ingredients to the cortex and the - After shampooing, apply 3 pumps - Rebalances the pH level - Work in. Rinse hair’s surface, fortifying and improving the hair’s structure. - Leave on 5 minutes. Do not rinse - Leaves the cuticle strong - Formulated with a professional strength of Filloxane to - Seals in active ingredients give hair instant body and volume. CHEMISTRY NOT FOR CONSUMER ALL SOFT SHOT PHASE USE BENEFITS USAGE - Gold Camelina, Avocado Oil, and Olive Oil provide - After shampooing, apply 3 pumps intense softness, replenishment and strength to - Leave on 5 minutes. Do not rinse restore silkiness and shine For hair that has multiple needs you can blend up to 3 Shot Phase - Targets the most dry and damaged areas to deliver formulas to create a truly customized treatment for every hair need*. lasting softness where it’s needed most *Includes all Chemistry Shot’s except for Volume Shot. WANT A HAIR TREATMENT MADE JUST FOR YOU?
HIGH RISE FOR FLAT, BODILESS HAIR BEACH ENVY FOR FLAT, BODILESS HAIR HIGH RISE VOLUME BEACH ENVY VOLUME LIFTING SHAMPOO TEXTURIZING SHAMPOO BENEFITS USAGE: BENEFITS USAGE - Gently cleanses and adds lift and body. - Apply to wet hair, massage into lather, rinse -G ently cleanses and adds texture, - Apply to wet hair, massage into a lather, rinse - Leaves hair soft, manageable and shiny fullness and movement HIGH RISE VOLUME BEACH ENVY VOLUME LIFTING CONDITIONER TEXTURIZING CONDITIONER BENEFITS USAGE BENEFITS USAGE - A lightweight detangling conditioner - After shampooing, apply and distribute -U nique gel-lotion volumizing and texturizing -A fter shampooing, apply and distribute that creates body and lift through hair. Rinse conditioner that detangles and adds texture to through hair. Rinse create amplified, loose waves with amazing body HIGH RISE DUO BEACH ENVY VOLUMIZER TEXTURIZING WAVE AID BENEFITS USAGE BENEFITS USAGE - Combines; a lightweight volumizing cream - Apply to damp hair -A salt free mineral blend formula infuses hair with - Mist on damp hair and scrunch in with a high lift gel to create voluminous - Comb through from root to tip texture to create waves and big beachy style -D ry with diffuser for natural movement or styles giving control and movement - Blow-dry with a round brush use with a curling iron for enhanced waves for extra lift at the root THICKENING POWERS OF FILOXANE FOR SUPREME ROOT LIFT & BODY THICKENING POWERS OF FILLOXANE FOR TEXTURED WAVES & BODY
SCALP RELIEF TARGETED SCALP SOLUTIONS TO HELP SOOTHE AND PROTECT OIL DETOX SOOTHING BALANCE SHAMPOO SHAMPOO BENEFITS USAGE BENEFITS USAGE leanses and instantly absorbs excess oil -C hake well. For daily oil control massage into -S -G ently cleanses hair whilst soothing and -A pply to wet hair, massage into scalp to help equalize scalp pH and clarify impurities wet hair and scalp. Rinse. For a more intense calming sensitive, stressed scalp and hair. Rinse. Can be used daily treatment, apply before wetting. Leave on for 1-2 minutes. Wet hair, lather and rinse DANDRUFF CONTROL SHAMPOO BENEFITS USAGE - Helps eliminate and combat dandruff and - Apply to wet or dry hair, massage into scalp. its symptoms whilst gently cleansing hair Leave on for 5 minutes. Wet hair, lather and to soothe and hydrate the scalp rinse. Can be used daily
REDKEN STYLING COLLECTION DONE UNDONE ALL STYLES EXPRESS PRIMER EXPRESS TWO DAY EXTENDER PILLOW PROOF time-saving TREATMENT PRIMER refreshing dry light mist time-saving shampoo nourishing cream AIRY CREAM JUST RIGHT CREAM BOSSY CREAM NO BLOW air styler air styler for air styler for DRY for fine medium hair coarse, wild hair hair WAX BLAST 10 POWDER REWIND 06 FASHION ROUGH ROUGH TEXTURIZE high impact GRIP 03 pliable WAVES 07 PASTE 12 CLAY 20 finishing mattifying styling sea salt workable matte spray-wax hair paste spray control texturizer powder ROOTFUL 06 THICKENING ALL-OVER GUTS 10 STAY HIGH 18 FULL EFFECT 04 VOLUMIZE root lifting LOTION 06 AERATE 08 volume high-hold gel classic nourishing volumizing all-over bodifying spray foam to mousse mousse spray body builder cream-mousse SATINWEAR 04 HEAT IRON HOT SETS 22 STYLING thermal DESIGN 09 SHAPE 11 thermal HEAT smoothing thermal thermal setting mist blow dry gel shaping blow holding dry gelee spray CONTROL TRIPLE TAKE 32 QUICK DRY 18 WIND F ASHION QUICK PURE HAIRSPRAYS ADDICT 28 extreme hold instant BLOWN 05 WORK 12 TEASE 15 FORCE 20 extra high-hold hairspray finishing low hold versatile backcombing non-aersol hairspray spray finishing hairspray spray fixing spray spray VELVET ALIGN 12 SMOOTH GELATINE 07 smoothing lightweight blow dry lotion blow dry gel FLEX MESS AROUND 10 SHAPE FACTOR 22 texturizing sculpting cream-paste cream-paste with powerful hold OUTSHINE 01 SHINE FLASH 02 METAL FIX 08 anti-frizz dry shine spray liquid pomade SHINE polishing milk for runway effects
PILLOW PROOF BEST PILLOW PROOF BLOW-DRY SELLER PILLOW PROOF BLOW-DRY EXPRESS PRIMER TWO DAY EXTENDER BENEFITS USAGE BENEFITS USAGE - This is a must before any blow dry service! - Shake the bottle to activate ingredients. - A time saver that instantly refreshes the hair -T o refresh a blow dry: Mist on roots. - Reduces blow dry time Before styling, mist evenly throughout damp hair - Extends style for 2 day pillow proof results Brush through to distribute evenly. - Leaves hair feeling 3x stronger and healthier - Can be sprayed on dry hair to re-style - Absorbs oils for a matte finish If needed, touch-up sections with a - Protects from heat up to 230ºC before blow-drying - Gives hair slight grip blow-dryer - Provides 24 hour lasting volume - Lightweight bi-phase formula BEST SELLER PILLOW PROOF PRIMER CREAM BENEFITS USAGE -A must before any blow dry service! - Rub 1-2 pumps through hands and apply evenly -Reduces blow dry time through damp hair. Apply your other favourite -3x stronger and healthier hair Redken styling products and blow dry as usual. -Protects from heat up to 230°C - Suitable for all hair types. -Anti-breakage formula -Cream formula nourishes dry hair
TEXTURIZE BEST SELLER POWDER GRIP 03 WAX BLAST 10 BENEFITS USAGE BENEFITS USAGE - Mild control - Sprinkle a small amount into root - Medium control -S hake well, mist over dry hair and shape - Creates instant texture and grip area for instant volume and grip - Creates perfectly undone texture with fingers - Cool matte texture - Shake through lengths for -A dds dimension and movement extreme matte texture with a choppy matte finish REWIND 06 ROUGH PASTE 12 BENEFITS USAGE BENEFITS USAGE - Medium control - Rub a small amount between hands and apply - Medium control -R ub a small amount in hands and apply - Twists, shapes and texturizes hair into into damp or dry hair to form style -D econstructs with rough, ragged texture and on damp or dry hair changeable styles - Pull product through hair using your fingers to moveable, lasting separation -R eapply for stronger texture effects - Pliable fiber network provides a “web of twist, shape and mold the hair into the style -P rovides definition and manageability support” with control you want with workable control - Creates versatile styles with strong shapes - Molds and shapes strong, directional styles - Won’t weigh hair down -E asy and unique dispensing system allows for - Won’t build up on hair controlled dosage - Stays moist and pliable so you can “replay” or rearrange the style FASHION WAVES ROUGH CLAY 20 BENEFITS USAGE BENEFITS USAGE - Ultra-light mist for an effortless natural look - Shake well and mist all over dry hair - Maximum control - Warm in hands and apply to damp or dry hair - Adds weightless texture - Shake hair out with your fingers to add texture - Matte finish - Gives hair an instantly airy, windswept effect - Lightweight, airy formula is ideal for all hair types - Moldable texture - Flexible soft-matte finish - Stays in place
HAIRSPRAYS BEST WIND BLOWN 05 SELLER PURE FORCE 20 BENEFITS USAGE BENEFITS USAGE - Ultra-light mist for an effortless natural look - Shake well and mist all over dry hair - Maximum control non-aerosol spray -U se as a sculpting styler or flexible finisher - Adds weightless texture - Shake hair out with your fingers to add texture - Offers lightweight and quick-drying benefits - Spray 8-12 inches from hair - Give hair an instantly airy, windswept effect - Lightweight, airy formula is ideal for all hair types - Perfects styles with all day control - Flexible soft-matte finish - Brushes clean and adds amazing shine - Long lasting humidity resistance and frizz control BEST FASHION WORK 12 SELLER BENEFITS USAGE - Medium control aerosol spray - Spray 8-12 inches from hair - Versatile formula for working, shaping and finishing styles flawlessly - Layer for increased control - Fast-drying, fine mist - Long lasting humidity resistance and frizz control - Vitamins C and E protect hair CONTROL ADDICT 28 BENEFITS USAGE - No visible flaking and no residue -U se as a strong finishing spray -C ontains Spray-Strong Complex to lock out humidity -S pray 8-12 inches from hair -L ong lasting humidity resistance and frizz control - Light to touch - Long lasting style memory, even after brushing QUICK TEASE 15 - Can be layered for increased control BENEFITS USAGE - Instant back-combing/teasing effect on hair - Spray at the root area for instant teasing result - Create volume at the root - Spray all-over holding can 8-12 inches from hair - Use as a finishing spray for all-over control BEST TRIPLE TAKE 32 SELLER QUICK DRY 18 BENEFITS - Extreme hold without the crunch USAGE -U se to lock in looks whilst still BENEFITS USAGE -T ri-mist diffusion system gives an even coverage with no residue allowing for movement - Medium control fine, dry mist - Apply to damp hair and blow dry for sleek, - Dries fast to give long lasting lift and body - Spray 8-12 inches from hair - Fast-drying spray instantly controls and completes any style straight results - 24-hour hold and humidity resistance - Provides healthy shine and a firm, no-fuss finish - Dispenses in a wide spray pattern to ensure even application - Sets quickly for lasting hold
VOLUMIZE FULL EFFECT 04 AERATE 08 BENEFITS USAGE BENEFITS USAGE - Mild control - Apply a small amount all-over damp hair and blow dry - Medium control -S mooth on damp hair; blow dry for airy volume - Meringue-like mousse for volume without stickiness or crunch - Innovative aerated cream formula gives the and fullness - Boosts volume from root to tip lightness of a mousse with the moisturizing -R ecommend to clients who want lightweight - Ultra-light on hair properties of a cream body plus conditioning benefits - Improved conditioning and detangling - Adds featherweight body - No crunch or stickiness -P rovides long-lasting humidity protection and a frizz-controlled finish BEST ROOTFUL 06 GUTS 10 SELLER BENEFITS USAGE BENEFITS USAGE - Precision applicator targets roots - Apply to damp roots and blow dry directionally - Medium control -S hake well. For maximum volume, apply to towel- - Long lasting non-sticky fullness for maximum volume -B oosts hair with flexible fullness and bold, dried hair section by section, lifting each section as - Clean feel technology gutsy style you go. Blow-dry with a round brush - Lightweight and brushable -L ifts up the roots and provides all-over volume - Directional spray for precise application BEST THICKENING LOTION 06 SELLER STAY HIGH 18 BENEFITS USAGE BENEFITS USAGE - Medium control - Apply through towel-dried hair, blow dry -C ombines the strength and hold of a gel -R ub a small amount through palms and - Builds extra body, texture, volume and shine for maximum volume with the airiness of a mousse apply to damp hair - Bodifying proteins help reconstruct and -S tyling polymers provide long lasting -C an be applied to roots for a little lift or all strengthen hair volume and fullness over hair for a full bodied look - Hair looks and feels thicker
SMOOTH FLEX BEST VELVET GELATINE 07 SELLER MESS AROUND 10 BENEFITS USAGE BENEFITS USAGE - Medium control - Apply a medium amount through damp hair -S mooth fiber cream-paste, with medium control -A pply to damp hair - great for blow-drying in - Light, airy gel melts into hair for soft and blow dry for a velvety cushioned finish -T exturizes to build body and density tousled texture and velour-like finish - Natural finish - Apply on dry hair to create separation - Smooths while providing volume - Ideal for short-medium lengths ALIGN 12 SHAPE FACTOR 22 BENEFITS USAGE BENEFITS USAGE - Medium control - Apply to damp hair and blow dry for sleek, -C ream putty with maximum control -A pply to damp hair - great for shaping - Strengthens and straightens medium hair straight results -U ltimate sculpting and reshaping power short styles - Adds discipline and control for straight results like a hairspray -A pply on dry hair to sculpt, create detail - Provides heat protection with fortifying xylose - Matte finish and definition and glucose sugar -F eels like a paste, holds like a hairspray - Ideal for short lengths and updos
HEAT STYLING BEST BEST SATINWEAR 04 SELLER IRON SHAPE 11 SELLER BENEFITS USAGE BENEFITS USAGE - Mild control - Apply to damp hair and blow dry - Medium control -S pray directly on sections of dry hair and - Contains NEW Heat Re-styling Technology - just - Great for all hair types and is especially ideal -C ontains NEW Heat Re-styling Technology - straighten or tong add heat to reshape your style over and over again for distressed hair since it eases the stress of just add heat to reshape your style over and -S pray all over hair and allow to penetrate - Protective heat-styling lotion transforms hair into blow-drying over again before applying heat silky luxury -P rotects hair from heat damage up to 230°C - Redken’s exclusive Bonding System, ceramide and - Leaves a touchable, shiny finish fortifying sugars help restore, condition and protect hair -X ylose sugar, ceramides and cranberry oil for from heat styling stress heat protection and to maintain color vibrancy - Contains UV filters and antioxidants to help protect haircolor from fading HEAT DESIGN 09 HOT SETS 22 BENEFITS USAGE BENEFITS USAGE - Medium control - Work a small amount through palms and - Maximum control spray -S pray on dry hair before styling with a - Contains NEW Heat Re-styling Technology - just apply through damp hair -C ontains NEW Heat Re-styling Technology - curling wand or tongs add heat to reshape your style over and over again - Blow-dry with a round brush to create body just add heat to reshape your style over and - Lightweight blow dry gelee provides heat protection and shape over again up to 232°C -H elps create styles that have shine and - Holds volume and hair shape as you blow dry staying power - Controls frizz -P rovides perfect hold when using a curling wand or tongs
SHINE OUTSHINE 01 METAL FIX 08 BENEFITS USAGE BENEFITS USAGE - Mild control - Apply a small amount evenly through damp hair; style -L iquid pomade provides runway ready shimmer -S mooth through a finished look for a flash - Adds incredible shine and sleek smoothness as desired -M etallic highlight effects provide the perfect of gold or silver - Light cream styler contains shea butter to - Can also be used on dry hair to add shine and ban frizz finishing touch to party styles -R eapply for more intense metallic effects, smooth and control frizz - Ideal for sleek styles and braids allowing each layer to dry before reapplying - Leaves hair feeling light with clean definition and mild control - Controlled dispensing system BEST SHINE FLASH 02 SELLER BENEFITS USAGE - Mild control - Lightly mist on dry hair - Provides instant illumination - Use after straightening for a gleaming, polished finish - Ultra-light, grease-free shine - Reapply whenever extra shine is desired - Fine-mist aerosol spray ensures a light, - Spray directly on hand or brush to control fly-aways even application - Perfect finish for any hairstyle
NO BLOW DRY LOVED BY BEAUTY EXPERTS BEST SELLER AIRY CREAM BOSSY CREAM BENEFITS USAGE BENEFITS USAGE - Quick and soft air-dry that adds texture - Work a small amount evenly into damp hair -Q uick and soft air-dry with effortless frizz - Work a small amount evenly into damp hair - Adds body to hair without a blow-dryer - Scrunch in and air-dry control and manageability - Scrunch in and air-dry - Natural style - Natural style - No product feel - No product feel JUST RIGHT CREAM BENEFITS USAGE - Easy and soft air-dry with effortless - Work a small amount evenly into damp hair control and movement - Scrunch in and air-dry - Natural style - No product feel
REDKEN BREWS HAIRCARE DAILY SHAMPOO 3-IN-1 SHAMPOO HERO FOR ALL HAIR TYPES SHAMPOO, CONDITIONER AND BODYWASH BENEFITS USAGE BENEFITS USAGE - Gently cleanses without stripping hair - Apply to wet hair, lather and rinse -C leanses and conditions hair and washes body -A pply generous amount over wet hair and body. - Lightweight formula helps keep hair manageable for freshness from head to toe Rinse well - Contains malt to nourish and condition -N on-drying formula provides hydration and - Contains protein for strength softens skin - Contains glycerin for moisture and hydration -C onvenient all-in-one product is great for the gym or travel - Contains malt to nourish and condition MINT SHAMPOO SILVER SHAMPOO INVIGORATING FOR HAIR AND SCALP FOR GRAY AND WHITE HAIR BENEFITS USAGE BENEFITS USAGE - Cleanses hair and delivers a cooling sensation on the scalp - Apply to wet hair, lather and rinse -G radually reduces unwanted yellow tones in gray -W ear gloves. Apply to damp hair and leave on for - Refreshing and energizing mint scent and white hair 3 minutes, rinse. For a deeper color deposit and - Contains malt to nourish and condition conditioning, apply to towel-dried hair and leave - Contains menthol for scalp stimulation and soothing on for up to 5 minutes. Rinse
REDKEN BREWS STYLING WORK HARD MOLDING PASTE BEST SELLER CLAY POMADE BEST SELLER FOR TEXTURE & HOLD FOR ROUGHED-UP TEXTURE & TO THICKEN FINE HAIR BENEFITS USAGE BENEFITS USAGE - For maximum control and a natural finish - Rub a small amount in hands and work - For maximum control and a gritty finish -R ub a small amount into hands and - Firm yet moldable to work easily through hair through damp or dry hair - Creates effortless looking styles work through damp or dry hair - Polystretch fibers keep style flexible WAX POMADE FOR POLISHED STYLES, QUIFFS & UNDERCUTS HAIRSPRAY BENEFITS USAGE - For mild control and a shine finish -R ub a small amount into hands - Water-based formula provides reworkable hold and work through damp or dry hair FOR MAXIMUM CONTROL ON ALL LOOKS BENEFITS USAGE - Compact, super-charged technology - Hold 6-12 inches away and spray on dry, - Double the impact with half the size; 2x more product styled hair than the average hairspray - Reapply for additional control - Keeps all styles in place OUTPLAY TEXTURE POMADE FOR TEXTURED & LONG STYLES BENEFITS USAGE - For maximum control and a matte finish -R ub a small amount into -C runch-free formula separates and texturizes hands and work through with lasting memory damp or dry hair - Contains mineral salts to provide immediate grip STAND TOUGH EXTREME GEL MANEUVER CREAM POMADE FOR SLICKED BACK STYLES BENEFITS USAGE FOR SMOOTH & FLEXIBLE STYLES - For maximum control and high shine - Squeeze into palm, rub hands together BENEFITS USAGE - Creates definition and sculpts styles and work through damp hair - For medium control and a smooth finish -R ub a small amount into - Water-based formula creates texture with low shine hands and work through damp or dry hair
REDKEN BREWS SKIN AND BEARD SHAVE CREAM FOR AN EXTRA CLOSE & COMFORTABLE SHAVE BENEFITS USAGE - Provides protection - Apply to wet skin and face. Lather. Shave. - Suitable for sensitive skin Rinse thoroughly. Pat dry - Dermatologist-tested for safety BEARD AND SKIN OIL HERO FOR SOFTER FACIAL HAIR & SKIN BENEFITS USAGE - Grooms and softens facial hair so it looks and feels great - Apply and massage a few drops - Hydrates the skin underneath the beard into your dry beard - Suitable for all skin types
REDKEN BREWS BEFORE AFTER AFTER Using Color Camo, 5Using color camo, min. only 5 min only. COLOR CAMO LEVELS OF LIFT BENEFITS None - Fast, easy and discrete USE WITH: DYE SYSTEMS - Use to camouflage and blend gray in 5 minutes 100% oxidative - Soft grow out with no visible line of regrowth DEVELOPMENT TIME - Provides natural looking results with low commitment 5 minutes USE - Mix Color Camo with 10 volume Pro-oxide Cream - 10 Vol Pro-oxide developer Developer in a 1:1 ratio in an applicator bottle - Applicator bottle - Apply to towel dried hair. Start where hair is the grayest. Avoid hair that has been previously colored - Process for 5 mins then rinse and shampoo BEFORE COLOR CAMO AFTER COLOR CAMO ASH TONE NATURAL TONE NATURAL LEVEL (50% GRAY) (GRAY + BLUE/VIOLET) (GRAY + GREEN/GOLD) 5 mins development time 5 mins development time light (levels 7 and higher) light ash light natural medium (levels 4-6) medium ash medium natural (50% gray) 10 mins development time 10 mins development time dark (levels 1-3) dark ash (50% gray)
COLOR pH BONDER pH BONDER - PROFESSIONAL FORMULA USAGE After color has been processed, Add Step 1 Bond Protecting Additive to rinse highlights or color and apply lightener or color with pH Bonder syringe. Step 2 Fiber Restorative Pre-Wash Process color as normal. Concentrate to hair. Leave for 10 minutes. Shampoo as normal. pH BONDER AT-HOME TREATMENT USAGE Apply once per week before shampooing and leave on for 10 minutes to restore the pH of the hair following your color service. ALKALINE ACID PERMANENT LIGHTENERS DEMI PERMANENT SEMI PERMANENT TEMPORARY CHROMATICS CHROMATICS CHROMATICS BLONDE IDOL HD RESOLUTION SHADES EQ CITY BEATS ROOT FUSION Multi-dimensional color with radiant reflection ULTRA RICH Deep, intense color saturation BEYOND COVER Age defying color enriched Endless lightening possibilities for creating infinite blondes Low lift color with high definition reflectivity High shine liquid gloss to tone and refresh Vibrant direct dyes inspired by NYC Wash out concealer for in-between appointments with total coverage with nourishing argan oil ICON
COLOR CHROMATICS PERMANENT COLOR HDRESOLUTION DEMI PERMANENT Introducing HDResolution. Tone on tone, high visibility color with zero ammonia. Create pHenomenal color possibilities with the latest in tone on tone color. CHROMATICS LEVELS OF LIFT CHARACTERISTICS • Multi dimensional, Up to 3 levels and deposit • Up to 2x stronger hair+ 4D color results USE WITH: DYE SYSTEMS 100% oxidative • No ammonia • Up to 100% • Radiant reflection • Lasting vibrancy HDRESOLUTION DEVELOPMENT TIME gray coverage LEVELS OF LIFT CHARACTERISTICS 35 minutes Up to 1 level and deposit USE WITH: • Deep dye saturation DYE SYSTEMS • Intense clarity and shine Covers up to 70% gray • High reflectivity DEVELOPMENT TIME • Incredible conditioning 20 minutes CHROMATICS BEYOND COVER • No ammonia LEVELS OF LIFT CHARACTERISTICS • Multi dimensional, Up to 2 levels & deposit • Up to 2x stronger hair+ 4D color results 6vol & 15vol developing lotion USE WITH: DYE SYSTEMS • No ammonia, no odor • Radiant reflection 100% oxidative • Up to 100% gray coverage • Enriched with Argan-Oil DEVELOPMENT TIME • Pre-blended shades for 35 minutes hair with 75% or more gray CHROMATICS ULTRA RICH LEVELS OF LIFT Up to 3 levels & deposit CHARACTERISTICS • Up to 100% gray coverage • Up to 2x stronger hair • No ammonia USE WITH: CITY BEATS SEMI PERMANENT March to the beat of your own drum. Inspired by the energy and edge of NYC. DYE SYSTEMS • Monochromatic color results Introducing a new range of vibrant shades to unleash your creativity. Be bold with Redken #CITYBEATS 100% oxidative • Rich, true-to-tone color from DEVELOPMENT TIME root to ends 35 minutes CITY BEATS LEVELS OF LIFT CHARACTERISTICS Direct deposit • Direct dye DYE SYSTEMS • Acidic conditioning color cream Covers up to 70% gray • 7 vibrant colors plus clear DEVELOPMENT TIME • No-mess cream formula 20-30 minutes dependent on desired outcome • Semi-permanent results SHADES EQ DEMI PERMANENT LIQUID COLOR SHADES EQ GLOSS LEVELS OF LIFT CHARACTERISTICS USE WITH: Deposit only • No ammonia DYE SYSTEMS • Most versatile haircolor Oxidative & direct • Healthy, shiny results DEVELOPMENT TIME • Incredible conditioning 20 minutes Big Apple Yellow Broadway West Village Times East Village Midtown Chelsea City Ballet Clear Red Cab Blue Sunset Square Teal Violet Magenta Coral Pink
COLOR BLONDE IDOL & FLASHLIFT LIGHTENERS PH BONDER PROFESSIONAL BONDING SERVICE HIGH LIFT CONDITIONING CREAM YOUR AMAZING SALON COLOR. THE POWER OF GREAT CONDITION USE WITH: WHAT’S COOL? • Conditioning cream base • Up to 5 levels of lift • Cationic polymers nourish and smooth the Redken, a pioneer of pH science introduces new pH bonder, a complete Why is pH so important? hair fiber for condition and shine solution to protect and restore hair fiber from the inside out during and Hair is exposed to many damaging agents. As a result, the pH of the after lightening and color services. For use on all hair types. hair can change, affecting the hair fiber integrity. A pH between 4.5 and 5.5 is a must for maintaining healthy hair. This is particularly important for color-treated hair to look shiny, smooth and soft. BASE BREAKER and full saturation WHAT’S COOL? USE WITH: • Up to 1 level of lift • Ceramides repair and seal hair to help • Ideal solution for when there is too much contrast between a client’s natural base protect color • Violet leaf extracts condition to optimize pH BONDER - PROFESSIONAL FORMULA color and highlights the state of the hair USAGE After color has been processed, rinse highlights or color and • Liquid formula for easy mixing, fast application • Use Cool to control warmth and Clear when Add Step 1 Bond Protecting Additive to apply Step 2 Fiber Restorative Pre-Wash Concentrate to hair. warmth is desired or not a concern Leave for 10 minutes. Shampoo as normal. lightener or color with pH Bonder syringe. Process color as normal. BLUE OIL LIGHTENING SYSTEM WHAT’S COOL? • Smooth consistency for easy application USE WITH: • Up to 7 levels of lift with bottle or bowl and brush • Specifically formulated for on-scalp lightening • Ceramides repair and seal hair to help • Customizable application based on your protect color client’s needs • Violet leaf extracts condition to optimize the state of the hair pH BONDER AT-HOME TREATMENT USAGE BLONDE GLAM Apply once per week before shampooing and leave on for 10 minutes to restore the pH of the hair following your color service. WHAT’S COOL? WHY IT WORKS USE WITH: • Redken’s most luxurious conditioning lightener Basic powder lighteners can decrease the hair’s featuring Lumisilk Technology to help preserve natural level of lipids. Blonde Glam’s conditioning the hair’s natural level of lipids, leaving the hair formulas with Lumisilk Technology helps to with luminous looking shine and beautiful silky preserve the hair’s natural level of lipids, resulting in beautiful looking shine. condition, with a gentle fragrance • Soft, rich consistency offers a smooth application 20/30/40 vol PRESERVE & PROTECT HAIR FIBER INTEGRITY DURING AND POST COLOR SERVICES with maximum control, lifting hair up to 7 levels FLASH LIFT WHAT’S COOL? • High adherence, creamy formula allows precise application and uniform lift ROOT CONCEALERS USE WITH: • Redken’s first powder lightener to achieve up to 8 levels of lift • Customizable for all lightening needs from • Conditioning pro-vitamin B5 for high lift extreme platinum blonde results or edgy, with zero sacrifice dramatic highlights ROOT FUSION CONCEALER WHAT’S COOL? • Buildable coverage that • Wash out in one wash BLONDE IDOL FREE HAND • Achieve a more natural look • Instantly cover roots in between salon appointments dries instantly • Does not interfere with salon color • Available in 5 shades for ultimate coverage WHAT’S COOL? USE WITH: • Ideal for off scalp hair painting, babylights, • Up to 6 levels of lift balayage and ombre/sombre techniques • Smooth texture and working consistency EXPRESS BLONDE WHAT’S COOL? • Boost business - A unique service to increase • Instant color results - Offers up to 6 levels of lift client frequency and recruit new clients USE WITH: in just 20 minutes for up to 15 meches, ideal for • Unleash your techniques - Express Blonde is partial lightening techniques specifically designed for creating on-trend looks • Use with the Heatcure Professional Tool and that only require partial highlighting techniques, Redken Aluminium Foil for accelerated lightening such as contouring, balayage refresh, babylights, face framing and lots more Black Brown Auburn Light Brown Dark Blonde
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