2019 Media Kit - Fine Woodworking Media Kit
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2019 Media Kit Award-winning, trusted content 1.8 million of the most engaged woodworkers anywhere A choice of platforms that can be customized just for you CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Your best customers are here
Engaged Ready to Spend Connected
S MT W T F S 147k+ subscribers
3.07 $30.95 8.6 92% $7.3k $1.2B $156k $562k 179k+ followers
hours spent on average years average positive spent yearly in buying average yearly average home
average reading subscription subscription renewal on related power Income market value
each issue price length intention purchases (yes, BILLION) 89.2k+ followers
Custom and 30.8k+ followers
Fine Woodworking is the most trusted and Sponsorable Content
highest quality woodworking resource where advertisers
get it all: award-winning content, 1.8 million of the most Podcast Web 7k+ followers
engaged woodworkers, and a choice of platforms that Social YouTube
can be custom packaged just for you.
Print Blog 453k+
total social
Email Video audience
Reach
156.8k 49k 975k 250k eletter 90k+ Live Events
circulation paid online monthly sessions subscribers monthly podcast face-to-face
memberships downloads/listens engagement
2.4M 230k eblast
monthly page views recipients
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
1.8 Million Brand Universe
MAGAZINE WEBSITES DIGITAL EDITIONS & APPS SOCIAL
Core Magazine FineWoodworking.com FWW Digital Edition FineWoodworking and
156.8k 7x a year 975k monthly visits Replica of magazine with StartWoodworking
Special Interest Publications 2.4m page views bonus video content & YouTube: 147k+ subscribers
w/ single topic themes embedded links Instagram: 179k+ followers
3x a year, newsstand only StartWoodworking.com 8.3k+ downloads per month Facebook: 89.2k+ followers
90k distribution 288k monthly visits Twitter: 30.8k+ followers
SHOP TALK LIVE Podcast Pinterest: 7k+ followers
eNEWSLETTERS LIVE EVENT 90k+ monthly downloads
Fine Woodworking Fine Woodworking Live and listens VIDEO
250k email subscribers Limited exhibitor and Immensely popular long and
230k custom eblast recipients sponsor opportunities MOBILE short-form videos and videos
250 paid attendees 48% of our audience series. Opportunities for pre-
accesses our content using roll, sponsorship, and product
mobile devices – 14% on integration with trackable
tablets, and 34% on phones video views.
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs The #1 Source for Woodworkers of Every Skill Level For over 40 years Fine Woodworking has been providing the most trusted and highest quality information on every aspect of the woodworking craft. Experienced and respected woodworkers share their extensive knowledge with our audience of all skill levels, whether they are novices or advanced woodworkers building the most challenging projects. Fine Woodworking’s content is available on all platforms – magazines, websites, videos, newsletters, social media, and more – where our readers trust the authoritative instruction, design-based information, and high-quality photography, hallmarks of our brand. CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
Subscriber Demographics
Affluent, Educated Homeowners Ready to Spend
Gender 98% male Spend on woodworking per year $7,384
Married 83% Bought woodworking materials in the past year 93%
4+ years of college 68% Bought tools/machinery in the past year 85%
Average income $155,523 Have purchased a product or service advertised in
47%
Fine Woodworking
Average age 60.6
Would consider buying a product or service advertised 93%
Average value of home $562,447
Have requested information on a product or service advertised
Highly Engaged 70%
in Fine Woodworking
Own or have access to a workshop 96% Find advertising extremely/very/somewhat useful 88%
Primary workshop at home (among Took some action in the past year as a result of 98%
92%
those who own/have access) reading Fine Woodworking
Projects completed in past year 8 Loyal to Fine Woodworking
Items owned currently 21+ Time spent with each issue 3 hours
Hours spent woodworking per week 12+ hours Average subscription 8.6 years
Years involved in woodworking 30
Read 4 out of the last 4 issues 87%
Intermediate skill level 53%
Trust the information provided by Fine Woodworking 95%
Advanced/highly skilled/experts 43%
Source: Taunton Audience Profiling Study 2016 Harvey Research, Inc.
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
Fine Woodworking Editorial Calendar 2019
Ad close: 08/10/18
November/December #271 Ad materials: 08/17/18
Learn to saw curves with Brian Boggs • Make a pendant pull with Phillip Morley • Make a coopered basket with On sale: 10/09/18
Peter Lutz • Steve Brown builds a Chippendale side chair • The cove and pin joint, by Louis Kern
Ad close: 09/14/18
Tools & Shops #272 Ad materials: 09/21/18
Fine Woodworking’s special annual issue, Tools & Shops, is dedicated to workshops and the gear you need to On sale: 11/13/18
woodwork. Content often includes workbench projects, shop storage solutions, tool reviews, and tips on working
more efficiently. It also includes profiles of a variety of shops, from small to large, amateur to pro
Ad close: 10/12/18
January/February #273 Ad materials: 10/19/18
Ellen Kaspern reviews 8-in. jointers • Making hand cut moldings with Matt Bickford • Modern inlay technique with On sale: 12/11/18
Ivy Siosi • Adirondack chair project with Rough Cut host Tom McLaughlin • Hardware store finishes to enhance
cherry by Tim Puro
Ad close: 12/21/18
March/April #274 Ad materials: 12/28/18
Honing guide review with Chris Gochnour • Recessed door and drawer pulls • Make a Limbert-style bookcase with On sale: 02/19/19
Willy Sandry • Swivel-arm wall lamp by Chris Becksvoort • Hexagonal kumiko with Mike Farrington
Ad close: 02/08/19
May/June #275 Ad materials: 02/15/19
Introduction to letter carving with Clark Kellogg • Make a better cutlist by Hank Gilpin • Understanding wood grain On sale: 04/09/19
with Jason Roberts • Bar stool project with Peter Galbert • Build a tray table with Heide Martin
Ad close: 04/12/19
July/August #276 Ad materials: 04/19/19
Basics of bent lamination with Brian Boggs • Custom dowel jigs by Michael Fortune • Review of cordless trim On sale: 06/11/19
routers • Small dining table by Philip Morley • Mid-century wall unit by Anissa Kapsales
Dates are tentative
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
Fine Woodworking Editorial Calendar 2019
Ad close: 06/07/19
September/October #277 Ad materials: 06/14/19
Steam-bending basics with Brian Boggs • Make a tansu chest by Len Cullum • Krenovian style wood handplanes On sale: 08/06/19
with Dylan Green
Ad close: 08/09/19
November/December #278 Ad materials: 08/16/19
Pembroke table by Al Breed • Review of midi-lathes • Pencil post bed by Jeremy Zietz On sale: 10/08/19
Ad close: 09/13/19
Tools and Shops #279 Ad materials: 9/20/19
Fine Woodworking’s special annual issue, Tools & Shops, is dedicated to workshops and the gear you need to On sale: 11/12/19
woodwork. Content often includes workbench projects, shop storage solutions, tool reviews, and tips on working
more efficiently. It also includes profiles of a variety of shops, from small to large, amateur to pro.
Dates are tentative
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
Special Interest Publications Calendar 2019
Ad close: 11/9/18
Furniture Projects Ad materials: 11/16/18
In this special collection of Fine Woodworking articles, you’ll get timeless tips and tricks from the pros to help you On sale: 1/8/19
build better furniture. From design tips to joinery solutions, it’s all here.
Ad close: 1/11/19
Outdoor Projects Ad materials: 1/18/19
In this special collection of Fine Woodworking articles, you’ll get smart ideas for building interesting and useful On sale: 3/12/19
outdoor projects and helpful approaches to gardening.
Ad close: 7/5/19
Tool Guide 2020 Ad materials: 7/12/19
Packed with tool reviews from Fine Woodworking and Fine Homebuilding, this annual guide helps readers make On sale: 9/3/19
informed buying decisions. Our editors and experts evaluate and rate the best tools in each category, from big
machines to small accessories.
Dates are tentative
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
full page – live area: 7 5⁄8" x 9 3 ⁄4"
trim size: 85⁄8" x 10 7 ⁄8"
Magazine bleed size: 87⁄8" x 111⁄8" 1/4 page
311⁄16" x 43⁄4"
Mechanical 1/2 page
Requirements 1/2 page
(digest)
(vertical)
311⁄16" x 9 3 ⁄4"
1/12 page
bleed available*
Page Unit Sizes (width x height) 5" x 7 1⁄4" 23⁄8" x 21⁄4"
bleed available*
Spreads – Bleed all sides: 171 ⁄2" x 111⁄8" 1/8 page
(horizontal)
311⁄16" x 21⁄4"
Bleed available only for 1/2 page and larger ads. All sizes effective 2015.
*
1/3 page 1/6 page
(square) (vertical)
5" x 4 3 ⁄4" 2 3 ⁄8" x 4 3⁄4"
2/3 page
1/3 page
(vertical)
(vertical)
5" x 9 3 ⁄4"
23⁄8" x 9 3 ⁄4" 1/6 page
bleed available*
(horizontal)
5" x 21⁄4"
1/2 page (horizontal)
7 5 ⁄8" x 4 3 ⁄4"
bleed available*
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Print Magazine Print Audience Print Dates Print Specs
Print Spec Sheet
Final Trim size: 8 5/8 x 10 7/8 inches
Live Area Bleed Available
Print Specs (width x length) (width x length)
2 Page Spread 17.5 x 11.25
Full Page 7.625 x 9.75 8.875 x 11.125 Email ads to:
2/3 Page Vertical 5 x 9.75 5.625 x 11.125 Ads@Taunton.com
1/2 Page Digest - Top 5 x 7.25 5.625 x 7.847 Please indicate ad is for
1/2 Page Digest - Bottom 5 x 7.25 5.625 x 8.028 Fine Woodworking.
1/2 Page Horizontal - Top 7.625 x 4.75 8.875 x 5.347
1/2 Page Horizontal - Bottom 7.625 x 4.75 8.875 x 5.528
1/2 Page Spread - Bottom 17.5 x 5.528
1/2 Page Vertical 3.688 x 9.75 4.312 x 11.125
1/3 Page Square 5 x 4.75 N/A
1/3 Page Vertical* 2.375 x 9.75 3 x 11.125
1/4 Page 3.688 x 4.75 N/A
1/6 Page Horizontal 5 x 2.25 N/A
1/6 Page Vertical 2.375 x 4.75 N/A
1/8 Page Horizontal 3.688 x 2.25 N/A
1/12 Page 2.375 x 2.25 N/A
*1/3 bleed ad is only allowed when purchased with a full page as one unit.
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comPrint Magazine Print Audience Print Dates Print Specs Print Spec Details Art Preparation/Specifications Full-Page/Fractional Ads: We accept digital files only, preferably high resolution, cymk, font-embedded PDF or PDF/X-1a. Ads must be prepared according to our specification guidelines, which are available by contacting the Advertising Production Coordinator at 866-505-4687 or emailing inquiries to Ads@Taunton.com. All ads must be accompanied by a proof made from the file submitted to verify content. Color ads must be accompanied by a high-quality, full resolution color proof calibrated to SWOP specifications. For black & white ads without halftone images, a high-quality computer printout (600 dpi or greater) is acceptable. We reserve the right to charge for processing time in the event the file does not meet ad specification guidelines. All ads must reach the size of the space ordered at some point in width and height. Production Data Trim size: 8 5/8" x 10 7/8" • Binding: Perfect bound • Printing: Black & white, 4-color process; text and cover – web offset • Paper: Text – 45-lb. coated stock; cover – 100-lb. coated stock Bleed Requirements Bleed available only for 1/2 page and larger. Bleed image should be limited to tints or background. Live matter, including type, must be kept within the live area, which starts 5/8" from top, 3/4" from bottom, 5/8" from left, and 5/8" from right of the bleed ad size. Publication Services In-house production services are available for an additional charge and they are non-commissionable. Contact the Advertising Production Coordinator for details. Please note: All publication services will be billed at trade rates. Ads requiring work by the Publisher may not qualify for the camera-ready discount. Deadline for Publisher-set copy is 7 days prior to closing date. Position Requests Considered but not guaranteed. Shipping and Production Information All advertising materials should be shipped directly to: Advertising Production Coordinator, The Taunton Press, 63 South Main Street, PO Box 5506, Newtown, CT 06470-5506 Phone: 866-505-4687 • Fax: 203-426-3434 • Email: Ads@taunton.com (Please indicate ad is for Fine Woodworking.) Billing Questions Please contact the Business Office at 800-926-8776, ext. 3606 • Email: BusinessOffice@Taunton.com CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Digital Media Digital Specs
Special Print Opportunities to Consider
• Fifth colors: Add a PMS color or a varnish to a page
Opportunities • Business Reply Card (BRC) paired with a full page ad
• Single Sheet Insert (SSI) – one sheet, but 2 pages of space
• Brochures – 4 or more pages, full size or smaller, tear out or permanent
• Gatefolds positioned within the text or on the cover – many styles available
Let Us Help Your Brand Stand Out • Dot Whacks – a sticker applied to the front cover or a text page
Fine Woodworking magazine has many ways you can • Cover versioning – text, design, photo, wrap, price, flaps, gates,
leverage our print customization to make a splash, reach post-its, stickers
the audience you want, deliver custom messaging, and • Audience splits – subscriber vs newsstand copies
more. Ask us how we can customize your print presence. • Regional Content to reach a small portion of our audience
– Regional inserts are easy to accomplish and inexpensive to produce
– Regional ads are not typical, and are more costly
• Ride-A-Longs enclosed in a polybag or bound in – generally product samples
that weigh less than 3.5 oz. (examples: CDs/DVDs, sand paper, color chart)
• Personalization added to our subscriber copies to boost response
• Origami – die cut, glued, paper & plastics as distinctive (and expensive)
projects
8 3/8” 7 7/8” 7 7/8”
Price
11 1/8” • Varies by project
• We are happy to work with you on specific needs
bind in edge 10 7/8”
” bleeds
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
Overview
• Hosted by popular Fine Woodworking staff
• Engaging, audience-submitted topics
SHOP TALK L VE
®
• Entertaining discussions on techniques, principles, and challenges
®
• Reaches an audience of 106k monthly listeners
• 2 podcasts per month
Woodworking discussions that inspire Program Options & Benefits
Shop Talk Live is Fine Woodworking’s lively and • In-content audio ad unit (30-second in-read)
engaging podcast, devoted to the craft of woodworking.
• Companion ads on podcast pages: 300x250 and 728x90
Our editors Tom McKenna, Mike Pekovich, and Ben Strano
• Promoted through Fine Woodworking digital channels:
weigh in on reader-submitted topics and talk about their
all-time favorite woodworking topics. – FineWoodworking.com
– Social Media Channels
– Fine Woodworking Bi-Weekly eLetter - 230k
• Sponsor product giveaway during podcast (optional for sponsor)
• Co-branded impressions
• Code-specific offers
Premium Opportunities
• Live interview with sponsor/brand representative
• Podcast on-site at live event
• Promotion of exclusive offers for podcast listeners
INDUSTRY LEADING VOICES, AND FUN GUYS TO HANG WITH
Mike Pekovich’s Instagram followers: 162k @pekovichwoodworks
Fine Woodworking Instagram followers: 179k @finewoodworkingmagazine
Pricing
• Exclusive sponsorship available
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
Overview
Custom Video
• Created in collaboration between the advertiser and Fine Woodworking
• Produced and scheduled by Fine Woodworking
• Fine Woodworking will secure location and write script
• Advertiser has opportunities for review and feedback
Custom video provides advertisers with an opportunity
to maintain creative control and own the rights to a video
product, while taking advantage of Fine Woodworking’s Benefits
extensive expertise.
• One video 2-5 minutes in length
• Advertiser owns full rights to video
• Video may be used promotionally at the advertiser’s own discretion
• An ideal opportunity for advertisers looking to own content and use
promotionally at their own discretion
Opportunities
• Videos feature a product and messaging of the advertiser’s choice
• Video shows integration of product (product to be provided by advertiser)
• Script includes integration of brand/marketing message
Price
• Pricing to be determined based on specific project
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
Native Advertising Overview
• Native ad units are targeted to the content you designate
• Provide your own content (subject to review and approval) or take advantage of
Capture Audience Attention Fine Woodworking’s extensive expertise
and Increase Engagement • We can create a custom video or white paper for your brand
The quality and scalability of Native Advertising allows • If Fine Woodworking creates content, the advertiser owns the end product for
you to fill the gap between brand publishing and banner use in other promotional efforts and advertising programs
advertisements. In the content-heavy world we all live
and operate in, native advertising offers marketers a
degree of flexibility.
Program Benefits
Native Ad Units on FineWoodworking.com:
• Drive traffic to custom video or white paper content
• Replicate the look and feel of content on FineWoodworking.com
• Impression-based and seamlessly placed among relevant content
• Provide premium visibility for marketing messages among content
• Deliver a highly engaging, non-interruptive user experience
• Are labeled as “sponsored content”
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
FineWoodworking.com
The online destination for woodworkers
Reach
WE’LL HELP YOU
Unique visitors 605k
BUILD A CUSTOM
Monthly sessions 975k ONLINE CAMPAIGN
Monthly page views 2.4 M • Standard IAB Units
Ready to Click and Buy • Rich Media Units
Spent on woodworking tools and activities in the past 12 months $5,615 • Contextual Targeting
• Pre-Roll
Online Demographic
• Social Media Programs
Gender male 95%
• Lead Generation
Married 81% • Content Integration
4+ years of college 61% • Custom Video
Average household income $136,880
Average age 58.1
Source: G
oogle Analytics 3-month average
Average value of home $466,439 ending July 2017
BPA Worldwide registrants: 46,581
Source: BPA Worldwide June 2017
Average number of woodworking projects in the last 12 months 10 Source: T
aunton Audience Profiling Study 2016,
Harvey Research, Inc.
Own or have access to a workshop 94%
Primary workshop at home (among those who own/have access) 94%
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs FineWoodworking.com FineWoodworking.com expands on the Fine Woodworking quality content with extras that bring the magazine to life – videos, demonstrations, tutorials, projects, and an ever-changing gallery of ideas. It’s where passionate woodworkers connect and exchange ideas and information. FineWoodworking.com users are motivated and looking to purchase: • 82% find advertising useful as a source of purchasing information • 76% have requested information on a product or service they saw advertised • 90% would consider buying a product or service they saw advertised on FineWoodworking.com • $5,615+ spent on woodworking tools and activities in the past 12 months FineWoodworking.com visitors are highly engaged: • Our online presence allows an active audience to engage with the brand beyond the print magazine • FineWoodworking.com paid online membership program has 45,000 members who pay a premium for deeper access to content • Frequent visitors: Over half of the online audience have visited the site 6+ times in 3 months • Committed to the brand: 57% of the online audience subscribe to our eNewsletter, and 41% have purchased Fine Woodworking DVDs and books Source: Taunton Audience Profiling Study 2016. Harvey Research, Inc. CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.com
Digital Media Digital Specs
FineWoodworking.com Digital Specs
Ad Unit Size FILE FORMAT:
Half-Page 300 x 600 .jpg, .swf, .html5 (third party only)
MREC (Big Box) 300 x 250
MAX FILE SIZE:
200k for html5
MREC (Big Box) eLetter 300 x 250 ANIMATION LOOPS:
15 seconds at 3 loops max with
Leaderboard 728 x 90
CTA in final frame
728 x 90 RUN OF SITE SPECS AND
Leaderboard Expansion
(max 728 x 225) EXPANSION UNITS:
Accepts third-party banners
Taunton Audience Platform 728 x 90
and site-served banners
Taunton Audience Platform 300 x 250
Homepage Roadblock Sponsorship 728 x 90 (2)
Mobile Sponsorship 320 x 50
200 x 800 (2), 728 x 90, 300
Site Skin
x 250
Geo, Contextual 300 x 250
Geo, Contextual 728 x 90
Up to 15 sec. high resolution
Pre-Roll
movie file
Push Down 970 x 90
Billboard 970 x 250
Interstitial 640 x 480
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
Digital Rate Card (continued)
eLetter Specs
Ad Unit Dimensions
MREC (Big Box) eLetter 300 x 250
SOV Button eLetter 300 x 100
Custom eblasts 600 pixel max width
FILE FORMAT:
.jpg, .gif, .png
eLETTER SPECS:
Site Server Banners only.
MAX FILE SIZE:
40k
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDigital Media Digital Specs
Digital Rate Card (continued)
Rich Media Banners
Ad Unit Dimensions File Format Max File Size TP SS
High resolution at 1080p 40k at 72dpi with 25 TP: Third Party Banners
Pre Roll (1920 x 1080). 16 x 9 .mp4 frames per second Yes Yes SS: Site Serve Banners
aspect ratio max, 15 seconds total FILE FORMAT: .jpg, .swf, .html5
(third party only)
1280 x 800 at 60kb each side.
MAX FILE SIZE: 200k for html5
Site Skin Elements must fit within .jpg, .png, .gif 100k at 72dpi No Yes ANIMATION LOOPS: 15 seconds at
145 x 800. Site content is 990px. 3 loops max with CTA in final frame
10 seconds with 24 RUN OF SITE SPECS AND
Interstitial 640 x 480 .jpg, .gif, .html5 Yes Yes EXPANSION UNITS: Accepts third-party
frames per second max
banners and site-served banners
Rising Star Units
File
Ad Unit Dimensions Max File Size TP SS
Format
.jpg, .gif, 60 at 72dpi with 24 frames per second,
Billboard 970 x 250 Yes No
.html5 15 seconds at 3 loops max.
.jpg, .gif, 80k at 72dpi with 24 frames per second,
Portrait 300 x 1050 Yes No
.html5 15 seconds at 3 loops max. TP: Third Party Banners
SS: Site Serve Banners
Push .jpg, .gif, 60k at 72dpi with 24 frames per second,
970 x 90 Yes No PLEASE NOTE: We accept html5 for all ad unit
Down .html5 15 seconds at 3 loops max. sizes. Max file size is 200k. Third-party served only.
.gif, .html5,
Film Strip 300 x 600 60k at 72dpi with 24 frames per second Yes No Visit Interactive Advertiser Bureau (IAB) website at
.jpg
www.iab.com for more detailed specs.
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comDIY Central for a New Generation of Crafters
StartWoodworking.com provides the foundation to start woodworking the right way with project plans, videos, galleries, how-to series, blogs,
and much more! Created for the skilled dabbler, StartWoodworking.com reaches a highly engaged audience of woodworkers who are eager
to learn and be inspired.
Brand Universe
Highly Engaged Audience Start Woodworking Demographic Profile
Ready to Take Action
Gender 96% Male
Would consider purchasing a product
or service as a result of advertising seen 90% Median age 59.9
on the website
Married 82%
Say advertising is useful 97%
4-year college degree or more 55%
Took some action in the past 12 months 54%
Income $99,700
Visited the website 2+ times in the past
76% Average homes owned 1.3
3 months
Social Media Average market value of primary home $357,000
Facebook likes 3,273 Average number of hours per week spent on woodworking 12.9
Twitter followers 457+ Average amount spent on woodworking per year $3,767
(as of August 2016) Average number of woodworking projects currently in-
5
volved in
Own a workshop 86%
Advanced/highly skilled/expert & intermediate skill levels 89%
Participated in fitness/outdoor/a sport activity in the past
73%
12 months
Would consider purchasing a product or service they saw
90%
advertised on StartWoodworking.com
Source: 2016 deKadt Fine Woodworking Audience survey, Start Woodworking
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comONLINE SPECS CARD
StartWoodworking.com Digital Specs
Ad Unit Size FILE FORMAT:
Half-Page 300 x 600 .jpg, .swf, .html5 (third party only)
MREC (Big Box) 300 x 250 MAX FILE SIZE:
200k for html5
MREC (Big Box) eLetter 300 x 250 (max 504 x 250)
ANIMATION LOOPS:
Leaderboard 728 x 90 15 seconds at 3 loops max with
CTA in final frame
Leaderboard Expansion 728 x 90 (max 728 x 225)
RUN OF SITE SPECS AND
Taunton Audience Platform 728 x 90 EXPANSION UNITS:
Accepts third-party banners
Taunton Audience Platform 300 x 250
and site-served banners
Homepage Roadblock Sponsorship 728 x 90, 300 x 250, 320 x 50
Mobile Sponsorship 320 x 50 TP: Third-party banners
SS: Site-served banners
200 x 800(2) at 60kb each side.
Site Skin Elements must fit within
145 x 800. Site content is 990px.
Geo, Contexual, and Behavioral Targeting 300 x 250
Geo, Contexual, and Behavioral Targeting 728 x 90
Geo, Contexual, and Behavioral Targeting 160 x 600
High resolution at 1080p
Pre-Roll
(1920 x 1080)
Push Down 970 x 90
Billboard 970 x 250
640 x 480 .jpg, .gif, .html5
Interstitial 10 seconds with 24 frames
per second max
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comONLINE SPECS CARD
Rising Star Units Specs
Banners
File
Ad Unit Dimensions Max File Size TP SS
Format
.jpg, .gif, 60 at 72dpi with 24 frames per second,
Billboard 970 x 250 Yes No
.html5 24 seconds at 3 loops max.
.jpg, .gif, 80k at 72dpi with 24 frames per second,
Portrait 300 x 1050 Yes No
.html5 15 seconds at 3 loops max.
Push .jpg, .gif, 60k at 72dpi with 24 frames per second,
970 x 90 Yes No
Down .html5 15 seconds at 3 loops max.
.jpg, .gif,
Film Strip 300 x 600 60k at 72dpi with 24 frames per second Yes No
.html5
TP: Third–Party Banners
SS: Site–Serve Banners
PLEASE NOTE:
We accept html5 for all ad unit sizes.
Max file size is 200k. Third-party
served only.
Visit Interactive Advertiser Bureau
(IAB) website at www.iab.com
for more detailed specs.
CONTACT: Fine Woodworking Advertising Team • 800-309-8954 • fwads@taunton.com • FineWoodworkingMediaKit.comYou can also read
