PRODUCT MARKETING GUIDE - Alley Talk
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20 1 9 PRODU CT MARKETING GU I DE
YOUR PRODUCTS,
YOUR MESSAGE,
DELIVERED DIRECTLY TO
THE CUSTOMERS WHO
MAKE THE IMPORTANT
PURCHASING DECISIONS.
INTRODUCTION
WE ARE CONTINUALLY
ENHANCING OUR OFFERINGS
TO HELP DECISION MAKERS
ENGAGE IN MEANINGFUL WAYS.
From email to microsites, digital catalogs to social media, technology is rapidly changing how
people communicate and do business together.
As the world’s largest source for books, entertainment, digital content and multimedia, Baker &
Taylor, a Follett company, is primed with talent and resources to help its partners fully leverage
this evolving digital world.
In the 2019 Product Marketing Guide, you’ll learn about exciting new strategies for better
connecting with, and marketing your products to, libraries and retailers.
For the first time, our publishing partners can leverage our social-media channels—including
Facebook, Instagram and Twitter. This will let you engage with existing and potential customers
in a variety of fresh ways.
We are expanding our offerings to the growing international market with our new email
program, and have created a catalog, La Vida Español, that caters to the Spanish-speaking and
bilingual communities.
The new marketing opportunities this year include Love Notes, a publication devoted to
romance fiction. In addition, you will find an assortment of other proven products and
services—including catalogs, emails, mailed collateral and webinars. And we continue to
connect our publishing partners to the marketing programs from Follett School Solutions and
GOBI Solutions, an EBSCO company.
Whether you are a boutique publisher or a major publishing house, our marketing suite has
the correct methods to help you take advantage of trends and target your desired audience.
It is an exciting time to be in publishing, and we look forward to supporting you. Contact your
Advertising Sales Representative today.
ADVERTISING SALES REPRESENTATIVES
ALICIA GATHERS PATTY SZEPLAKI TANIKA BRADSHAW
alicia.gathers@baker-taylor.com patty.szeplaki@baker-taylor.com tanika.bradshaw@baker-taylor.com
3
TABLE OF CONTENTS
WEBINARS GOBI ® LIBRARY SOLUTIONS
Publisher Spotlight Webinar 6 60 Second Update 30
Topical Webinar 6 GOBI® 30
GOBI® Library Solutions Website 31
Health Science Report 32
WEBSITES
Global Issues 7
Solo Español 7 ADDITIONAL PROGRAMS & SERVICES
Title Source 360 / TS 360 8 2020 Cat Calendar 33
Advance Reading Copy (ARC) Program 34
Catalog Super Annotations 35
CATALOGS Custom Integrated Campaign 36
2020 Calendar Catalog 9 The Publishers' Place 36
At Home 10 Sell Sheets 37
Business Now 10 Social Media Campaign 37
CATS Series 11
Dispatches 12
Forecast 13 FOLLETT PARTNER PROGRAMS
Gift Book Alert 14 Follett School Solutions 38–39
Graphic Novels 14
Growing Minds 15
Humanitas Unbound 16 PRODUCTION GUIDELINES
International Trade Zone 16 Catalog Ad Specifications 40
La Vida Español 17 Copy & Contract Requirements 44
Love Notes 17 Interactive & Downloadable Content 42
Navigator 18 Sending Art to the Baker & Taylor Ad Portal 43
Scope 19 TS 360 Banner Ad Specifications 41
Specialty Catalogs 19
Spirit 20
STEAM Ahead 20
Travel 21
UP Close 21
UPtake 22
EMAILS
Around the World 24
CATS Meow 25
Fast Facts 26
Featured Publisher 26
Featured Title(s) 27
Focus On 28
Quick Axis 29
Sidelines 29
4
GUIDE BY MARKET
PUBLIC LIBRARY RETAIL
2020 Cat Calendar 33 2020 Calendar Catalog 9
ARC Program 34 Around the World 24
Around the World 24 At Home 10
At Home 10 Business Now 10
Business Now 10 Catalog Super Annotations 35
Catalog Super Annotations 35 Custom Integrated Campaigns 36
CATS Meow 25 Fast Facts 26
CATS Series 11 Featured Publisher 26
Custom Integrated Campaigns 36 Featured Title(s) 27
Dispatches 12 Focus On 28
Fast Facts 26 Forecast 13
Featured Publisher 26 Gift Book Alert 14
Featured Title(s) 27 Global Issues 7
Focus On 28 Graphic Novels 14
Forecast 13 Growing Minds 15
Graphic Novels 14 International Trade Zone 16
Global Issues 7 La Vida Español 17
Growing Minds 15 Love Notes 17
Humanitas Unbound 16 The Publishers' Place 36
La Vida Español 17 Publisher Spotlight Webinar 6
Love Notes 17 Scope 19
The Publishers' Place 36 Sell Sheets 37
Publisher Spotlight Webinar 6 Sidelines 29
Navigator 18 Solo Español 7
Quick Axis 29 Social Media Campaign 37
Scope 19 Specialty Catalogs 19
Sell Sheets 37 Spirit 20
Solo Español 7 STEAM Ahead 20
Social Media Campaign 37 TS 360 8
Specialty Catalogs 19 Travel 21
Spirit 20 UP Close 21
STEAM Ahead 20 UPtake 22
Title Source 360 8 Topical Webinar 6
Travel 21
UP Close 21 INTERNATIONAL
UPtake 22 Around the World 24
Topical Webinar 6 Fast Facts 26
Featured Publisher 26
PARTNER PROGRAMS Featured Title(s) 27
60 Second 30 Focus On 28
Follett School Solutions 38–39 Global Issues 7
GOBI® 30 Humanitas Unbound 16
GOBI® Library Solutions Website 31 International Trade Zone 16
Health Science Report 32 La Vida Español 17
Solo Español 7
UPtake 22
5
WEBINARS PUBLISHER SPOTLIGHT WEBINAR Baker & Taylor is expanding our successful webinar program to include single-publisher Spotlight Webinars. These half-hour webinars give publishers a unique opportunity to speak directly to Baker & Taylor’s diverse library and retail customer base, highlighting forthcoming releases, notable titles and distinct trends. Connect directly with decision-makers, driving early awareness and excitement for books on your release calendar. COST One webinar available monthly - $4,000. TOPICAL WEBINAR Baker & Taylor’s highly successful webinar series is a fantastic way to promote new titles or feature specific genres and categories to our customers. Baker & Taylor’s webinars consist of merchandising team members leading Q&A style discussions with a small panel of expert guest presenters from the library and publishing worlds. Averaging more than 500 attendees, our webinars are a big hit with Baker & Taylor customers. COST Sponsorship opportunities range from $500 - $5,000. Please contact your Advertising Sales Representative for more details. 6
WEBSITES
GLOBAL ISSUES
Global Issues highlights issues that affect
the global community and environment.
The catalog features titles on environmental
issues, political crisis, social issues,
economic crisis and more.
CIRCULATION
35,000 Librarians | 15,000 Retailers
AD RATES
Per Title $1,000
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 12/1/18 1/1/19 2/26/19
Fall 6/1/19 7/1/19 8/23/19
SOLO ESPAÑOL
Dedicated to presenting an array of books
in Spanish across age and reading levels,
from picture books through adult titles, in a
range of high-interest catagories.
CIRCULATION
40,000 Librarians | 10,000 Retailers
AD RATES
Per Title $1,000
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 12/1/18 1/1/19 2/26/19
Fall 5/1/19 6/1/19 7/23/19
7
WEBSITES
TITLE SOURCE 360 / TS 360
A dynamic ordering system that allows our
customers, both librarians and retailers, to
purchase print and digital titles from one
trusted source. TS 360’s customizable profiles
provide personalized search results that ensure
you can reach the right buyer for your product
every time.
USERS
Librarians 38,000
Retailers 13,000
ZONE RATES
Homepage Leaderboard
(Weekly) $2,500
Zone 1,2,3
Homepage Banner
(Weekly) $1,500
Zone 6,7
Homepage Promotion
(Weekly) $1,000
Zone 17-20
Promotions Page
(Weekly) $1,000
Zone 2
Publications Page
(Bi-Weekly) $400
Zone 1,2
DEADLINES
Three weeks prior to scheduled run date.
8
C ATA L O G S
2020 CALENDAR CATALOG
Organized by subject category, this catalog promotes
2020 calendar releases, with categories such as art
and illustration, humor, sports, fitness, nature and
much more.
CIRCULATION
15,000 Retailers
Please contact your Advertising Sales
Representative for more details.
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE MAIL DATE
2020 Calendar Catalog 2/15/19 3/15/19 5/20/19
9
C ATA L O G S
AT HOME
At Home encompasses a rich variety of new
and forthcoming books focusing on the
home. Featuring an outstanding collection
of works for adults and children, At Home
covers topics, such as antiques and
collectibles, cooking, crafts and hobbies,
gardening, house and home, parenting,
pets and more.
CIRCULATION
35,000 Public Librarians | 15,000 Retailers
AD RATES DEADLINES
Front Cover (Page 1) $6,000 ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Full Page $3,400 Spring 12/1/18 1/1/19 2/26/19
Half Page $2,300 Fall 5/1/19 6/1/19 7/23/19
BUSINESS NOW
Business Now showcases the best
new books on business and economics.
This exciting advertising opportunity
will feature books on such subjects as
banking, careers, entrepreneurship,
international economics, investments,
leadership, management, marketing,
personal finance, sales and much more.
CIRCULATION
35,000 Public Librarians | 15,000 Retailers
AD RATES DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Front Cover (Page 1) $2,700
Full Page $1,800 Spring 2/1/19 3/1/19 4/25/19
Half Page $1,200 Fall 7/1/19 8/1/19 9/26/19
10C ATA L O G S
CATS SERIES
This Automatically Yours™ program provides the
opportunity for libraries to receive ongoing and
popular series to meet the collection development
needs of youth services. CATS Series features series
categorized by picture book, easy readers, children’s
fiction, children’s nonfiction, graphic novels and
manga, teen fiction and teen nonfiction.
CIRCULATION
6,000 Librarians | 4,500 Retailers
AD RATES
Front Cover (Page 1) $6,000
Inside Front Cover (Page 2) $4,800
Premium Placement (Pages 3-10) $3,500
Full Page $2,900
Half Page $2,000
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE ONSERTS DUE DATE MAIL DATE
Winter/Spring 10/15/18 11/15/18 12/21/18 1/7/19
Summer/Fall 3/15/19 4/15/19 5/22/19 6/5/19
11C ATA L O G S
DISPATCHES
Dispatches features military history titles,
including military conflicts, biographies
and memoirs, weapons and technology,
military and society, covert operations
and much more.
CIRCULATION
35,000 Public Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $3,850
Full Page $2,300
DEADLINES
Half Page $1,500
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 2/1/19 3/1/19 4/23/19
Fall 7/1/19 8/1/19 9/17/19
12C ATA L O G S
FORECAST
Our most extensive publication, Forecast, is a
monthly magazine promoting new and forthcoming
adult hardcover, trade and mass-market paperback and
large-print titles, as well as audiobooks and ebooks.
Forecast lets you speak directly to retailers and librarians
about future best-sellers and other noteworthy titles.
CIRCULATION
35,000 Librarians | 15,000 Retailers
FORECAST AD RATES
Front Cover (Page 1) $7,800
Inside Front Cover (Page 2) $6,200
Premium Placement (Pages 3-18) $5,700
Companion Ads $4,800
Full Page $4,800
Half Page $2,400
FORECAST DEADLINES
AD DUE ISSUE
ISSUE DATE RESERVE DATE
DATE DATE
January 10/1/18 11/1/18 12/17/18
February 11/1/18 12/1/18 1/15/19
March 12/1/18 1/1/19 2/15/19
April 1/1/19 2/1/19 3/15/19
May 2/1/19 3/1/19 4/15/19
June (BEA) 3/1/19 4/1/19 5/15/19
July 4/1/19 5/1/19 6/17/19
August 5/1/19 6/1/19 7/15/19
September 6/1/19 7/1/19 8/15/19
October 7/1/19 8/1/19 9/16/19
November 8/1/19 9/1/19 10/15/19
December 9/1/19 10/1/19 11/15/19
13C ATA L O G S
GIFT BOOK ALERT
Promote your gift books through Gift
Book Alert, our annual holiday catalog.
CIRCULATION
15,000 Retailers
AD RATES
Front Cover (Page 1) $5,000
Full Page $3,600
Half Page $2,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Gift Book
8/1/19 9/1/19 10/16/19
Alert 2018
GRAPHIC NOVELS
Graphic Novels features recent and
forthcoming graphic novel and manga
titles. Title selections are presented by
genre and include age ratings.
CIRCULATION
35,000 Public Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $5,000
Full Page $3,900
Half Page $2,100
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 12/15/18 1/15/19 3/5/19
Summer 3/15/19 4/15/19 6/4/19
Winter 7/15/19 8/15/19 10/1/19
14C ATA L O G S
GROWING MINDS
Growing Minds is a comprehensive guide to
children’s and teen selections, featuring new titles of
interest to all age levels, from babies to young adults.
Each issue of Growing Minds contains editorial
content, special collections covering a variety of
subjects and a selected series section presenting
additions to popular children’s series.
CIRCULATION
35,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $7,500
Inside Front Cover (Page 2) $5,700
Premium Placement (Pages 3-10) $4,600
Companion Ads $4,500
Full Page $4,000
Half Page $2,000
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE ISSUE DATE
January 10/1/18 11/1/18 12/17/18
February 11/1/18 12/1/18 1/15/19
March 12/1/18 1/1/19 2/15/19
April 1/1/19 2/1/19 3/15/19
May 2/1/19 3/1/19 4/15/19
June/July (BEA Issue) 3/1/19 4/1/19 5/20/19
August 5/1/19 6/1/19 7/15/19
September 6/1/19 7/1/19 8/15/19
October 7/1/19 8/1/19 9/16/19
November/December 8/1/19 9/1/19 10/30/19
15C ATA L O G S
HUMANITAS UNBOUND
Humanitas Unbound focuses on the
general humanities and social sciences.
The catalog features titles on visual and
performing arts, literature, philosophy,
law, politics, history and more.
CIRCULATION
45,000 Librarians
AD RATES
Front Cover (Page 1) $2,700
Full Page $1,800
DEADLINES
Half Page $1,200
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Summer 3/1/19 4/1/19 5/16/19
Winter 9/1/19 10/1/19 11/14/19
INTERNATIONAL TRADE ZONE
International Trade Zone features
forthcoming adult fiction and nonfiction
titles of interest to the international market.
CIRCULATION
10,000 Librarians and Retailers
AD RATES
Front Cover (Page 1) $2,700
Full Page $1,800
Half Page $1,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Summer 4/1/19 5/1/19 6/20/19
Winter 10/1/19 11/1/19 12/19/19
16C ATA L O G S
LA VIDA ESPAÑOL
La Vida Español is Baker & Taylor's
resource catalog for Spanish and bilingual
materials. La Vida Español spotlights new
and upcoming title selections and is an
excellent ordering tool, as well as a guide
for developing Spanish Collections.
CIRCULATION
45,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $2,700
DEADLINES
Full Page $1,800
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Half Page $1,200
Spring 12/1/18 1/1/19 2/21/19
Summer 3/1/19 4/1/19 5/23/19
Fall 7/1/19 8/1/19 9/19/19
Winter 9/1/19 10/1/19 11/21/19
LOVE NOTES
From pulse-racing red-hot romantic titles
to timeless love stories spanning time
periods and nations, Love Notes features
an array of vibrant and memorable titles.
CIRCULATION
35,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $2,700
Full Page $1,800
Half Page $1,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Summer 2/15/19 3/15/19 5/15/19
Winter 9/1/19 10/1/19 12/11/19
17C ATA L O G S
NAVIGATOR
Navigator features titles that are part of a series,
serial or set-in-progress. Navigator shows titles in
catalog format, making it the top choice for
standing-order title selection.
CIRCULATION
5,300 Librarians
AD RATES
Front Cover (Page 1) $3,600
Inside Front Cover (Page 2) $3,100
Full Page $2,400
Half Page $1,700
DEADLINES
ISSUE DATE RESERVE DATE TITLE INFO DUE AD DUE DATE EMAIL DATE
Spring - Core Issue 11/1/18 11/15/18 1/1/19 2/21/19
Summer - Business
2/1/19 2/15/19 4/1/19 5/23/19
and Education
Fall - Travel 5/1/19 5/15/19 7/1/19 8/22/19
18C ATA L O G S
SCOPE
Scope is Baker & Taylor’s scientific,
technical, medical and academic resource
catalog. Scope showcases new and
upcoming title selections and is an
excellent ordering tool, as well as a guide
for developing academic collections.
CIRCULATION
45,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $4,200
DEADLINES
Full Page $3,200
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Half Page $2,400
Spring 11/15/18 12/15/18 2/14/19
Summer 2/15/19 3/15/19 5/16/19
Fall 7/15/19 8/15/19 10/17/19
SPECIALTY CATALOGS
Enhanced title and publisher search | Buy Now links | Send and share functionality | Interactive and
multimedia options | Print on demand | And more...
Please contact your Advertising Sales Representative for more details and specific pricing.
19C ATA L O G S
SPIRIT
Spirit previews notable religious and
inspirational titles for adults and children.
Featuring both fiction and nonfiction
titles, Spirit provides annotated title
listings for topics including world religion,
family life, scripture and related titles.
CIRCULATION
35,000 Public Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $4,200
DEADLINES
Full Page $2,900
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Half Page $1,800
Spring 1/1/19 2/1/19 3/14/19
Fall 7/1/19 8/1/19 9/12/19
STEAM AHEAD
STEAM Ahead is dedicated to
providing valuable information from the
publishing community and presenting title
offerings that align with and support the
classroom curriculum.
CIRCULATION
45,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $6,000
Full Page $2,900
Half Page $2,000
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE MAIL DATE
Spring 11/15/18 12/15/18 2/21/19
Fall 5/1/19 6/1/19 8/22/19
20C ATA L O G S
TRAVEL
Travel is an exciting catalog featuring
forthcoming travel guides and regional
titles—the perfect place to highlight your
travel titles.
CIRCULATION
35,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $2,700
Full Page $1,800
Half Page $1,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Winter 11/1/18 12/1/18 1/16/19
Summer 4/1/19 4/15/19 6/12/19
UP CLOSE
UP Close focuses on the best regional titles
published by university presses. This catalog
features new and forthcoming titles of
regional interest.
CIRCULATION
45,000 Librarians | 15,000 Retailers
AD RATES
Front Cover $2,700
Full Page $1,800
Half Page $1,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 1/2/19 2/1/19 3/14/19
Fall 7/1/19 8/1/19 9/12/19
21C ATA L O G S
UPTAKE
UPtake focuses on the best trade books
published by university presses and
features new and forthcoming hardcover
and paperback books in all subjects.
CIRCULATION
45,000 Librarians | 15,000 Retailers
AD RATES
Front Cover (Page 1) $2,700
Full Page $1,800
Half Page $1,200
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE
Spring 12/15/18 1/15/19 3/5/19
Fall 7/1/19 7/15/19 9/3/19
22REACH THE RIGHT
PEOPLE AT THE RIGHT
TIME AND WATCH YOUR
BUSINESS GROW.
23EMAILS AROUND THE WORLD Have a title (or titles) of interest to the international market? This program is the perfect vehicle! Emailed to a customized list of retailers and public librarians, Around the World features jacket images, title descriptions and Buy Now links. CIRCULATION 10,000 Librarians and Retailers AD RATES Single $3,000 Multi (up to six titles) $5,000 DEADLINES Two weeks prior to scheduled run date. 24
EMAILS
CATS MEOW
CATS Meow, sent 10 times a year, is a flagship
newsletter that focuses on children’s and teen
materials and library news. Emailed to a targeted
list of public libraries, CATS Meow includes title
descriptions (up to 150 characters) and Buy Now links.
CIRCULATION
20,000 Librarians
AD RATES
Featured Title $1,000
Author Interview (Baker & Taylor provided) $1,600
Author Interview (Publisher provided) $1,100
DEADLINES
ISSUE DATE MATERIALS DUE
January 12/3/18
February 1/1/19
March 2/1/19
April 3/1/19
May 4/1/19
June/July 5/1/19
August 7/1/19
September 8/1/19
October 9/1/19
November/December 10/1/19
25EMAILS FAST FACTS Fast Facts is Baker & Taylor’s weekly list of hot new book releases, current fast-movers, book club selections, The New York Times best-sellers and publicity flashes. Emailed to a targeted list of retailers and public libraries, Fast Facts features jacket images, title descriptions (up to 150 characters) and Buy Now links. CIRCULATION 35,000 Librarians | 15,000 Retailers AD RATES Featured of the Week $1,000 DEADLINES One week prior to release date. FEATURED PUBLISHER Utilize these custom emails to highlight your publishing programs, special topics, authors and subject categories. Each Featured Publisher email also spotlights up to six titles each with descriptive copy (up to 450 character per title), jacket images and Buy Now links. CIRCULATION Up to 45,000 Librarians | 15,000 Retailers (Circulation Varies) AD RATES Per Email $5,000 DEADLINES Two weeks prior to scheduled run date. 26
EMAILS
FEATURED TITLE(S)
These weekly emails are a great vehicle to reach our
customers. Build your title selections around a specific
theme or genre by including descriptive copy and
jacket images. Each Featured Title email allows up to
450 characters per title and includes Buy Now links.
CIRCULATION
Up to 45,000 Librarians | 15,000 Retailers (Circulation Varies)
AD RATES
Single $5,000
Multi (up to six titles) $7,000
DEADLINES
Two weeks prior to scheduled run date.
27EMAILS FOCUS ON Promote titles relating to popular merchandising themes including computer books, mystery and suspense, cooking and holiday titles. Themed emails are sent to retailers, libraries and international accounts. Publishers are allowed up to 350 characters. AD RATES CIRCULATION Per Title $1,000 35,000 Librarians 15,000 Retailers DEADLINES MONTH/OCCASION TITLE INFO DUE EMAIL DATE January - STEM/Computer 1/1/19 1/16/19 February - Spring 2/1/19 2/15/19 March - Mother's Day and Sports & Fitness 3/1/19 3/15/19 April - Father's Day 4/1/19 4/17/19 May - Pride Month 5/1/19 5/15/19 June - Back to School 6/3/19 6/17/19 July - Mystery and Suspense 7/1/19 7/15/19 August - Halloween 8/1/19 8/15/19 September - Kindness & Empathy 9/2/18 9/16/19 October - Depression 10/1/19 10/15/19 November - New Year, New You 11/1/19 11/15/19 December - Black History Month 12/3/19 12/16/19 28
EMAILS
QUICK AXIS
Quick Axis is a weekly collection development
spotlight for public libraries who use Baker & Taylor’s
digital lending platform, Axis 360. Submit descriptions
(up to 150 characters) and a jacket image to promote
ebook titles available for library lending. Custom
programs are also available.
AD RATES
Featured Title $650
Contact your Advertising Sales Representative for more
information and specific pricing.
DEADLINES
Two weeks prior to email send date.
SIDELINES
Distributed six times a year, these emails can introduce
new products, showcase the latest gifts or promote
the newest toys. Each product features an image with
descriptions (up to 150 characters) and a Buy Now link.
CIRCULATION
15,000 Retailers
AD RATES
Featured Product $600
DEADLINES
MATERIALS ISSUE MATERIALS ISSUE
DUE DATE DUE DATE
3/8/19 3/15/19 6/7/19 6/14/19
4/5/19 4/12/19 9/6/19 9/13/19
5/8/19 5/15/19 10/8/19 10/15/19
11/8/19 11/15/19
29G O B I ® L I B R A RY S O LU T I O N S
60 SECOND UPDATE
The 60 Second Update delivers publisher news
directly to academic libraries. GOBI®’s monthly
electronic newsletter. Your message can be delivered
through a short paragraph of up to 140 characters,
plus a link to a PDF you provide.
AD RATES
60 Second Update $2,000
DEADLINES
Materials are due on the first of the month
prior to promotion.
GOBI ®
Featured advertisement space for individual titles is
available on Global Online Bibliographic Information
(GOBI®), allowing you to reach thousands of
academic librarians daily. GOBI® provides access
to more than 13 million titles including more than
one million ebooks from more than 25 publishers
and aggregators, all in one place. GOBI® offers
libraries sophisticated acquisitions and collection
management support. Advertisements are featured
for one month.
AD RATES
Publisher Corner Ad $3,200
PUBLISHER
DEADLINES
Materials are due on the 15th of the month
prior to promotion.
30G O B I ® L I B R A RY S O LU T I O N S
GOBI ® LIBRARY SOLUTIONS WEBSITE
Featured Title
Feature the latest titles or high-ticket items on the
Homepage or on the Publishers & Partners Page.
Titles, jackets, annotations and excerpts from
reviews give academic librarians the information
they need to make informed collection
development decisions.
Featured Publisher
Highlight your publishing programs, special topics,
authors and subject categories, along with a link to
your website.
AD RATES
Homepage $2,500
Publishers & Partners Page $1,800 FEATURED
Featured Publisher $1,600 PUBLISHER
DEADLINES
Materials are due on the 15th of the month
prior to promotion.
https://gobi.ebsco.com
FEATURED
TITLE
31G O B I ® L I B R A RY S O LU T I O N S HEALTH SCIENCE REPORT Emailed to medical and hospital libraries, the Health Science Report is essential for publisher promotions and the latest information on new titles. AD RATES Front Cover $4,400 Full Page $2,600 Half Page $1,800 Annotations $350 DEADLINES ISSUE DATE RESERVE DATE AD DUE DATE EMAIL DATE Spring 11/1/18 12/1/18 2/11/19 Summer 2/1/19 3/1/19 5/13/19 Fall 6/1/19 7/1/19 9/9/19 Winter 9/1/19 10/1/19 12/9/19 32
A D D I T I O NA L P R O G R A M S & S E RV I C E S
2020 CAT CALENDAR
The Cat Calendar, featuring winning photos from our
B A K E R & T A Y L O R
CAT CALENDAR
Cat Calendar contest, is a favorite among our library
customers. With your ads appearing in front of our
2019
customers for a month at a time, this is a fantastic
opportunity to promote selected titles to librarians
and patrons. Measuring 10 7/8” x 13”, this 12-month
calendar will be on constant display.
QUANTITY
16,000
AD RATES Find out more about this
kitty on the back cover.
Monthly Page $2,500 JAN feb mar ON THE COVER
Sassafras
AGE | 1 year old
CAT’S UNIQUE TALENT | She likes to do flips while playing
with her cat wand toy, jumping into boxes and playing
chase.
CAT IS SPECIAL BECAUSE | She is fascinated with water
AD SPECIFICATIONS
(she loves watching us get ready in the morning, especially
apr may jun when we brush our teeth), loves sitting in sinks and when
she wants attention, her high-pitch meows remind me of
the “Magic Flute Queen of the Night” aria by Mozart.
4.25” (W) x 9.25” (H) inches (no bleed) ENTRANT | Randi Carreno, Fountaindale Public Library
(Bolingbrook, IL)
jul aug sep
oct nov dec
www.baker-taylor.com C 071 18
DEADLINES
ISSUE DATE RESERVE DATE AD DUE DATE MAIL DATE
2020 Cat Calendar 8/1/19 9/2/19 10/21/19
33A D D I T I O NA L P R O G R A M S & S E RV I C E S
ADVANCE READING COPY (ARC) PROGRAM
This program is used to promote new or breakout
authors. Baker & Taylor’s ARC program enables
publishers to distribute physical copies of
forthcoming titles to core accounts before the
actual street date. Publisher-created flyers/blads
may also be inserted in the mailings.
Adult
FREQUENCY QUANTITY
Mailed twice monthly 500
Young Adult
FREQUENCY QUANTITY
Mailed six times a year (January, 500
April, May, August, September and
December)
Children’s ARC
Includes samples and pre-publication materials appropriate for
toddlers through sixth grade.
FREQUENCY QUANTITY
Mailed three times a year 500
(January, April and October)
Indie ARC
Includes samples and pre-publication materials appropriate for
independent bookstores.
FREQUENCY QUANTITY
Mailed twice a year 500
(February and September)
AD RATES
DEADLINES & REQUIREMENTS
Adult ARC $1,850 Books must be bound with a two or four-color cover.
Send copies two weeks prior to scheduled mail date to:
Adult Blad $1,250
Adult Flyer $950 Baker & Taylor ARC Program
c/o Midland Adult Services
Young Adult ARC $1,400
60 Industrial Parkway
Young Adult Blad $1,000 North Branch, NJ 08876
Young Adult Flyer $900
Flyers/blads should arrive at Baker & Taylor two
Children’s ARC per title $900
weeks prior to mail date. Please send flyers to your
Children’s ARC flyer $600 Advertising Sales Representative.
Indie ARC per title $900
Indie ARC per flyer $600
34A D D I T I O NA L P R O G R A M S & S E RV I C E S
CATALOG SUPER ANNOTATIONS
Feature your title information, jacket image and
75-word description in any of Baker & Taylor’s
catalogs. Placement is determined by audience and
binding: adult books appear in Forecast (hardcover
and paperbacks), children’s titles appear in Growing
Minds and specialty titles appear in Baker & Taylor’s
various specialty catalogs.
AD RATES
Super Annotation $400
35A D D I T I O NA L P R O G R A M S & S E RV I C E S CUSTOM INTEGRATED CAMPAIGN Whether you want to promote a significant title release or high-profile event, Baker & Taylor offers a great opportunity to leverage a smart mix of targeted communications to effectively reach buyers and drive purchases. Our customized integrated campaigns are tailored to the size and scope of the release and publisher goals. Our marketing teams will leverage the right channels to cut through the noise and capture the attention of Baker & Taylor customers. Because we utilize multiple channels simultaneously, we deliver greater value for your co-op dollars — that means lower costs (than purchasing numerous one- off ad buys) and more customer impact. Website | Targeted email | Social media | Digital catalog | Banner advertising | And more COST Contact your Advertising Sales Representative for more Sponsorship opportunities start at $10,000. information and specific pricing. THE PUBLISHERS’ PLACE Use The Publishers’ Place article to make announcements, introduce changes in publishing programs or showcase an author with a Q&A interview. The Publishers’ Place article may be placed in any of our publications based on the title and author category. AD RATES Article (B & W) $1,700 Article (Color) $2,000 36
A D D I T I O NA L P R O G R A M S & S E RV I C E S
SELL SHEETS
Attract the interest of our customers with our newest
offering. Data sheets, or sell sheets, equip our sales
team with the information needed to promote the OUT OF THE
title and draw attention to the release. SHADOWS
Revealing the Path to Recovery
Imagine living in a darkness so deep, you can’t eat
well, you can’t sleep well, you can’t concentrate
on anything for very long—in short, your life is not
AD RATES
as it once was. Depression often feels like moving
through a fog so thick it envelops every aspect of
your entire life.
Depression had its claws in Mark Litzsinger for years,
Sell Sheets $1,100 but by taking the hands offered to him from family,
friends, and medical professionals, he was able to
climb out of the shadows and back into his life. You
too can make the same journey.
This updated book provides a hand to hold as you
deal with depression. It is designed to help you—and
your family, friends, and doctors—understand the
disease and develop a plan for getting the best care
to overcome depression.
Updated With Additional Content
TITLE: Out of the Shadows
SUBTITLE: Revealing the Path to Recovery
AUTHOR: Mark Litzsinger with Sarah Hamaker
PRICE: $16.95
Revealing the Path to Recovery
ISBN: 9780998020402
TO ORDER
ONLINE: Via Titlesource 360 or through your MARK LITZSINGER
normal ordering process. with Sarah Hamaker
CALL: 800-775-2600 ext. 2050
FAX: (Toll Free) 888-285-8922
SOCIAL MEDIA
Whether you want to promote a single release,
bolster a high-profile event or support a topical
theme, Baker & Taylor offers a great opportunity
to effectively reach influencers through the use of
social media.
Please contact your Advertising Sales Representative for
more details and specific pricing.
37F O L L E T PA R T N E R P R O G R A M S
FOLLETT SCHOOL SOLUTIONS
Follett provides you with an expanded offering of promotional, cooperative advertising opportunities to
reach preK-12 school and district customers. From catalogs that educators across the nation rely on for
selection, to online advertising and customized opportunities, connect with Follett to promote your initiatives
for the 2018-19 school year.
ADVANCED READER INTEGRATED MARKETING
COPY (ARC) PROGRAM A smart mix of targeted communications to effectively reach
Take advantage of promoting new titles or breakout authors buyers and drive purchases. Our customized integrated
with Follett and Baker & Taylor’s ARC program. Publishers can programs are tailored to publisher goals. We use multiple
distribute physical copies of forthcoming titles to core accounts channels simultaneously to deliver greater customer impact for
before the actual street date. your co-op dollars.
Targeted Email | Landing Page | Direct Mail |
AUTHOR INTERVIEWS Brochures | Social Media | And more
& APPEARANCES
We love authors and illustrators and so do our customers! Be
part of our ‘Behind the Book’ author video series where we
Targeted Email Landing Page
conduct and share live interviews with our customers. And, if
you have a great author or illustrator to promote, let us help by
reserving a booth signing at national conferences.
Customized Social Media
Projects Campaigns
38F O L L E T PA R T N E R P R O G R A M S
FOLLETT SCHOOL SOLUTIONS
PRINT CATALOGS
Reach thousands of preK-12 school and district educators including librarians and media specialists, classroom teachers, curriculum
decision makers and more. Our core and specialty catalogs cover a multitude of topics in domestic, Canadian and international markets.
ONLINE MARKETING PUBLISHER SPOTLIGHT RESOURCE
CENTER
Banner Ads on Titlewave A fantastic way to support 21st Century Learning with core
With more than 15,000 daily visits toTitlewave.com, Follett’s concepts and strategies along with featured content for
premier collection-development website offers monthly banner critical K-12 topics.
ad placement. Be where our customers are every day!
The WAVE E-newsletter
Our most popular monthly email, packed with content and
resources reaching more than 150,000 preK-12 educators.
Titlestop
Themed monthly emails and online title features lets you
promote titles relating to popular or trending topics.
MONTH TOPIC
January Chapter Books
February Young Adult Fiction
March New in Series
April Must-Have Nonfiction
May Middle Grade Fiction
June
GET STARTED WITH
FOLLETT TODAY!
Diversity
July Anti-Bullying
August Holidays CONTACT GINA SCIORE
gsciore@follett.com l 708.884.7202
September Picture Books
October Makerspace CONTACT AMANDA DEUBEL
adeubel@follett.com l 708.884.7227
November Social & Emotional Learning
December Black History
39PRODUCTION GUIDELINES
CATALOG AD SPECIFICATIONS
Ads submitted must be press ready PDF files. Please adhere to the following specifications.
LANDSCAPE LAYOUT (e.g., At Home, Business Now, Graphic Novels, Spirit)
9.4 inches 13.6 inches 6.8 inches
8.3 inches 8.3 inches 8.3 inches
Front Cover 9.4 x 8.3 inches Full Page 13.6 x 8.3 inches Half Page 6.8 x 8.3 inches
PORTRAIT LAYOUT (e.g., CATS Series, Forecast, Growing Minds, Navigator)
5.375 7.5 inches 15.5 inches
inches
7.5 inches
10
inches 10 inches 4.875 10 inches
inches
Front Cover Full Page Half Page Spread 15.5 x 10 inches
5.375 x 10 inches 7.5 x 10 inches 7.5 x 4.875 inches
Ads must be placed on the Baker & Taylor ad portal located at: www.rrd-lpc.com/bakertaylor/books
See page 41 for more instructions.
OTHER
TEXT AND FONTS • Printer Marks and Page Bleed — Do NOT use bleed,
• Minimum font size for all text in gutter or crop marks.
advertisements is 12 point. Limit the use of • Masked Text – Have no masked text. Hidden layers will
fonts that feature thin or light typefaces. be brought to the top layer during the vector conversion
process. Please remove all masked text in your document
• ISBN numbers listed within publisher ads
if you would like to use the vector converter.
cannot contain dashes.
• Selectable Text – In order for our system to search the issue,
• Must contain embedded fonts and images. we must be able to select, copy and paste the text. If you
use text outlines or raster images and you cannot select,
AD RESOLUTION AND DESIGN copy and paste the text then your ad will not be searchable.
Also, private use Unicode characters will not be searchable.
• Artwork should be submitted in PDF format and should
have a minimum resolution of 72 DPI. • RGB Colorspace – Use RGB colorspace. Using CMYK is
supported, but CMYK colors must be converted to RGB
• Ads with transparent or white backgrounds may not be
colors to display in a digital edition. Depending on your
submitted. Advertisements using white backgrounds
color profile, some colors transitioned from CMYK to RGB
should be designed with a border.
may come through as washed out or not as true as you
• If using logos or other images in ads, please adhere to might like. Using RGB colorspace obviates the need for
a minimum height of 75 pixels. color conversion and can result in truer colors in the
• Jacket images used in ad design should have a resulting digital edition.
minimum height of 130 pixels. • Overprint – Do not use overprint. Overprint data included
in a PDF source will be ignored.
40PRODUCTION GUIDELINES
TITLE SOURCE 360 / TS 360 BANNER
AD SPECIFICATIONS
BANNER SPECS TS 360 AD SPECS
• Ads should be submitted in JPG, PNG or GIF format.
Homepage Leaderboard 760 x 252 pixels
Zone 1,2,3 • Maximum file size is 40KB.
• Ads cannot link to material offering ordering information
Homepage Banner 160 x 120 pixels
for vendors other than Baker & Taylor.
Zone 6,7
Homepage Promotion 160 x 120 pixels
OTHER
Zone 17-20
• Ads with transparent or white backgrounds may not be
Promotions Page 350 x 230 pixels submitted. Advertisements using white backgrounds
Zone 2 should be designed with a border.
Publications Page 160 x 120 pixels
Zone 1,2
OFFERING DESIGN
SERVICES FOR ALL PRINT
AND DIGITAL PROGRAMS:
Baker & Taylor offers design services to publishers
who are unable to submit art files. Please contact
your Advertising Sales Representative for details.
41PRODUCTION GUIDELINES INTERACTIVE AND DOWNLOADABLE CONTENT Below are suggestions and guidelines to use when providing multimedia, interactive or downloadable content for inclusion in an integrated campaign or digital catalog. In the event that a specific item/format isn’t outlined below, please discuss with your account representative. GENERAL REQUIREMENTS LOGOS • Resource or asset should not include ordering information • Please submit high resolution vector art files. or access. • No white backgrounds. • Assets should be submitted in PDF format unless alternate • Acceptable formats include EPS, TIF or PNG files. format is necessary. • Exclusive or customized content is preferred when possible. 42
PRODUCTION GUIDELINES
SENDING ART TO THE
BAKER & TAYLOR AD PORTAL
Ads must be placed on the Baker & Taylor ad portal located at:
www.rrd-lpc.com/bakertaylor/books
Please follow the instructions that are on
the page, also shown below.
Please enter all requested information
(required fields are bold).
Only single-page PDFs can be uploaded to
the ad portal.
Once you have completed all required elements
of the form, click “Browse...”/”Choose Files...”
and select the PDF from your computer to upload.
Then, click “Submit” to upload the file.
Please be sure to name the file:
Month of publication, year, your company name
or imprint name and publication name.
Example: April_2018_Wiley_Forecast
A confirmation email will be sent to the
contact email address after the file is
successfully uploaded.
For other advertising information, click the
navigation tabs on the website.
Supported Browsers:
Safari, Firefox, Google Chrome and IE 7+.
QUESTIONS? Other browsers may work, but are unsupported.
Email your Advertising Sales
Representative at Baker & Taylor:
ALICIA GATHERS
alicia.gathers@baker-taylor.com
PATTY SZEPLAKI
patty.szeplaki@baker-taylor.com
TANIKA BRADSHAW
tanika.bradshaw@baker-taylor.com
43PRODUCTION GUIDELINES
COPY & CONTRACT REQUIREMENTS
Baker & Taylor reserves the right at its absolute discretion Advertisers can request special placement for an insert,
1 9
at any time to reject any advertisement. The advertiser but Baker & Taylor reserves the right to position it
and advertiser’s agency (if applicable) assumes liability between print signatures, if necessary. If the publication
for all provided content of advertisements and any claims is polybagged, the mailing label is positioned on the
arising as a result of ads. outside back of the clear polybag and covers a small
area of the onsert.
Cancellation of ads must be received before the space
2
reservation closing date. Submit via email to: When an advertiser provides final artwork as digital
10
Alicia Gathers – alicia.gathers@baker-taylor.com artwork, Baker & Taylor is responsible for color, copy and
Patty Szeplaki – patty.szeplaki@baker-taylor.com design reproduction only as designated on the artwork.
Tanika Bradshaw – tanika.bradshaw@baker-taylor.com Baker & Taylor cannot be responsible for errors of
omission or content.
Advertisers who cancel an advertisement after the space
3
reservation closing date are subject to a cancellation/ Payment will automatically be deducted from publisher
11
closing charge of $500, or will be responsible for the full invoices. Deductions will be initiated within 30-60 days
insertion cost if the ad is canceled on or after the due date. of notification date. Publishers cannot forward credit
memos or other forms of reimbursement unless there
Baker & Taylor cannot guarantee advertising space for is a prior agreement noting otherwise.
4
advertising material arriving after the published materials
due date. Agency Commission: Recognized advertising agencies are
12
eligible for 15% off gross billing on space and position.
Advertising space prices are based on artwork for ads
5
provided as per our specifications. Ads requiring artwork Publication mail dates indicated in this brochure are
13
adjustments or conversion to digital art by Baker & Taylor approximate and are subject to change.
will be surcharged.
Discrepancy Claims: All discrepancy claims or backup
14
First-time advertisers must remit full payment for paperwork requests against any advertising space sales
6
advertising space by the materials due date. All the billings must be submitted within six months of the
invoices for advertising space or production surcharges original invoice date. Any requests for claims submitted
have regular invoice terms of net 30 days unless prior after six months will not be honored.
payment arrangements are in place.
All above policies are strictly enforced.
15
All advertising, except covers and preferred positions, is
7
ROP (“Right of Placement”) by Baker & Taylor. Location Please send discrepancy claims information to:
of advertising is integrated with editorial content and
design, and is at the discretion of Baker & Taylor. Baker & Taylor
Sue Voigt
Baker & Taylor reserves the right to include its own Advertising Space Sales/AR
8
company materials as an insert, onsert or tip-in, in 501 S. Gladiolus Street
addition to any advertisers’ materials. Momence, IL 60954-1977
p 815-802-2468 f 815-802-1672
spaces@baker-taylor.com
44NOTES
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