Angling Trust Increasing Angling Participation and Rod Licence Sales - Dean Asplin - Senior Regional Officer - The Institute of Fisheries Management

Angling Trust
Increasing Angling Participation
and Rod Licence Sales

Dean Asplin – Senior Regional Officer

Presentation Aims
To Understand:
WHY? HOW? & NEXT STEPS!

Why?
• The future of angling depends on large numbers of people
  continuing to take part.
• If numbers continue to decline there is a real danger this
  will lead to the closure of more angling clubs, fisheries and
  tackle shops.
• It is estimated that 40,000 UK jobs are reliant on angling.
• The angling infrastructure could start to fall apart.
• Rod licence funding would decline reducing the funding for
  the Environment Agency to manage fisheries/water bodies.

How?
   Who we are?
   How we are funded?
   What we are doing to create a bright future for angling?
 Angling Trust Development Team

                         Clive Copeland – Head of Participation

             Ben Snook                                    Ben Thompson
    Coaching Development Manager               Senior Competitions and Talent Manager

             Dean Asplin                                    James Roche
    Senior Regional Officer (South)                Senior Regional Officer (North)

Dave Evans      James          Daniel         Andy Loble          Darren     Dave Munt
                Lewis         Williams                            Birch
  West         East of       London &          Yorkshire
 Midlands      England       South East        & Humber       North West     North East
  R.O.           R.O.           R.O.             R.O.           R.O.           R.O.

                   Angela Woodgates – Approved centre administration

The National Angling Strategy

   Sub header here
   Text here.

How are we funded?
Environment Agency & Sport England
•2013 – 17 Funded outcomes – more people more often
 Sport England
Increase weekly participation in existing anglers aged 26 +
Delivery of Talent pathway outcomes 16 -24
Strictly measured by the Active People Survey
Strict payment by results process
 Environment agency
Increase participation across all age groups – Recruitment and
Retention.
Increase Rod licence sales
Support delivery of wider NAS outcomes

Sport England Delivery
 3 National delivery programmes
 Let’s Fish
 Club/fishery group participation programme
 26 + and disabled angler
 Facilitated by trained Volunteer champions
 National Fishing League
 Reward and incentive programme supporting
  regular participation in grass roots competition
 England Talent Pathway
 Talented anglers aged 16-24

Let’s Fish!
Getting the sporting habit for life!
Going Fishing more often!
Multi discipline: Sea, Game & Coarse
                                     • Delivered by trained Volunteer
                                       Champions
                                     • Must be once a week activity - min 1
                                       hour
                                     • Non coached angling sessions
                                     • Last between 4/6 weeks
                                     • Adults only
                                     • E.A. rod licence min requirement
                                     • Social fun activity
                                     • Addresses the someone to go with!
                                     • Ideas: Over 50 Matches, species
                                       challenge, multi angling disciplines.

Trevor Savory – Volunteer Champion

National Fishing League
• Weekly competitive participation

• National Fishing League 2015-16 Developments
• Winter, Spring & Summer NFL;
• Summer NFL- run from 11th July through to 11th October- 4 months.
  (2015)
• Winter NFL- run from 7th November through to 7th February- 4
  months. (2015 & 2016)
• Spring NFL- run from 12th March through to 12th June- 4 months.
  (2016).

• How the points will work;
• A Fishery or Club can register one match per week, and sends their
  Regional Officer one match result per week.
• Fishery/Club can register either a Saturday or a Sunday as their
  NFL points counting match. Midweek matches do not count to the
  NFL.

National Fishing League
• Weekly competitive participation

• National Fishing League Final;
• The top 5 anglers from each region, from the summer, winter and
  spring NFL’s qualify to the Grand Final. 15 anglers x 8 Regions= 120
  anglers.
• 120 peg Final.
• NFL Final will be at Lindholme Lakes on the 26th June 2016.

• Prizes;
• TBC, but ambition is below;
• Overall League winners will receive a cash prize and trophy= 3 cash
  prizes of £500 each and 3 trophies.
• Each Regional winner wins cash prize of £100 and medal/plaque.
• Top 5 in each region per NFL get invited to fish the NFL Grand Final.

NFL WINNER 2015 – BARRY BUSH 155lbs

England Junior
Talent Pathway

Environment Agency Delivery
Regional

   Funding support and advice
        Sport England Inspired Facilities - £150k & Small Grants £10k
        Angling improvement fund £5k
        Fisheries improvement fund £5k?
        County Sports Partnership funding – coach bursaries, Sportivate etc.
   Community water development
   Club development – Fishmark (Clubmark) for Angling
   CAAG support
   Facilitate Sportivate progammes11– 25
   Establish School Club link programmes
   Support to National Fishing Month, Take a Friend Fishing campaigns.
   Organise and run angling events for young people and families
   Ensure programmes and events are run to necessary standards and provide clear
    routes for continued involvement with the sport.
   Improve angling infrastructures: more accessible venues, more coaches, more
    events, more and better resources for clubs and coaches.
   Deliver Family Fishing 2015

2015 Family Fishing Campaign
To establish an exciting integrated SE and EA delivery programme
to deliver NAS outcomes

To modernise and improve the image of angling within the
mainstream and increase participation – “more people, more often”
across. all demographics.

Delivered in partnership with the GHoF and the EA to clearly
evidence the cost effective benefit of working in synergy.

           Dean Macey – Family Fishing Ambassador

Family Fishing
    Key Messages
•   “Families struggle to spend quality time together outdoors – fishing does that for you!”
•   ‘Family Fishing’ is a new national and regional campaign; a partnership between the Angling Trust and
    Get Hooked on Fishing and supported by the Environment Agency
•   WHAT? A Family Fun day with FISHING as the core activity - Regional events designed to help more
    people fish more often.
•   WHO? We’re taking a very broad definition of ‘family’….it’s what it means to you!
•   WHERE? At ‘Family Fishing’-friendly venues.
•   WHEN? The Family Fishing Campaign will begin on the 1st April 2014.
•   HOW? ‘Have a go!’ sessions for beginners and returners lead by Angling Trust volunteers and qualified
    licensed coaches
•     ‘Top tips!’ sessions for existing anglers from expert anglers under the supervision of qualified and
    licensed Angling Trust coaches.
•   WHY? Fishing is a key to the great outdoors. We’d like to create a fresh understanding of fishing and
    anglers.
•   A ‘Family Fishing’ Flagship Event will:
•   Be fun for all the family at a safe, family-friendly venue.
•   Be held at venues with car-parking, refreshments and toilets and be fully accessible by all.
•   Encourage those new to fishing to try our ‘Have a go!’ sessions.
•   Have ‘Top tips!’ and expert advice on hand so that existing anglers can be up-skilled.
•   Have other family-friendly activities available – fun for all the family!
•   Have signposts to further Family Fishing-endorsed activities with the Angling Trust and Get Hooked on
    Fishing plus advice about next steps.

Family Fishing 2015
Vision – To deliver regular Family Fishing events on a National
scale
• 26+/youngsters/beginners/returners/existing
• Establish a three tier delivery
• 4 Flagship , 14 Regional and 36 Let Family fish partners delivering 4
   four programmes each
• Provide “Three Steps” to participation at Flagship and regional
   events
1. Have a go
2. Next steps/up skilling – Coaching
3. Have a go together

Provide CLEAR and ROBUST next steps opportunities to other Angling
Trust and Get Hooked on Fishing participation programmes

Family Fishing Video link
http://www.magisto.com/album/video/KyYjR
FBSQl8kISwEDmEwCXx4?l=vsm&o=i&c=e
?utm_source=magisto&utm_medium=email
&utm_campaign=producer_shared_movie

How can you get
   more involved?
Step 1: Introduce yourself to your nearest regional officer

Step 2: Work in a club setting to boost sustainable participation

Step 3: Encourage the angling club to go for the FishMark accreditation

Step 4: Work with schools or youth clubs (e.g. Scouts).

Step 5: Support our Angling Trust national Talent Pathway programme.

Step 6: Work with your regional officer on coaching stats and exit routes of your programmes

Step 7: Help deliver a WSP programme: Lets Fish, Family Fish, National Fishing league.

Step 8: Become a Angling Volunteer Champion

Step 9: Follow your regional officer on social media

Step 10: Just ask for any support! Communication is key!

Regional officers can support you in all of the above!

Thank you for listening.
Any questions please?