Architecture Today Media Pack 2020/21
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Architecture Today Media Pack 2020/21
Architecture Today
Independent insight by architects for architects
“AT is always densely packed with AT’s multiplatform portfolio of magazines, website and events can
the information we need to know help to achieve your marketing goals, whether in raising brand
about the buildings we are really awareness or driving new business.
interested in. It’s great to read
practising architects write about Since its launch in 1989, backed by more than 70 leading practices,
other architects’ buildings – it’s Architecture Today has become strong ly established in the hearts
a magazine by architects and for and minds of its readers.
architects.”
Our uniquely deep roots in the architectural community have
Peter Clegg enabled us to develop an intimate understanding of the role and
Feilden Clegg Bradley Studios challenges facing architects today.
“Everyone at Marks Barfield looks Our editorial team, all of whom have an architectural training,
forward to receiving Architecture provides expert insight and analysis through high-quality editorial
Today. Its unique formula of in- content that is clearly told in both print and dig ital.
depth case studies of high-quality
architecture, peer-reviewed by AT’s independent view is respected and admired throughout the
equally high quality, thoughtful industry and our reach is truly reflective of the many facets of the
practicing architects ensures that it UK architecture scene, without being constrained by institutional
is invariably a feast for the eye and membership.
intellect as well as being incredibly
useful and informative about the We deliver content that is assembled with a platform-neutral mind-
practicalities of materials and set. Our investment and development plans are guided by a multime-
suppliers used.” dia approach that addresses the needs of architects.
Julia Barfield
Marks Barfield Architects This integrated approach is focused on ensuring content, platform
and technology work in harmony to establish connections with the
“Every issue of Architecture Today architectural audience and deliver deep engagement that produces
is a great read. We love AT for results for our clients.
its wonderful range of scale,
location and diversity of projects
and subjects, its high intellectual
standards, its critical rigour, and its
stylish and refined look.”
Sunand Prasad
Penoyre & Prasad Architects
Midge Myatt
midge.m@architecturetoday.co.uk
Jonathan Stock
jonathan.s@architecturetoday.co.uk
Product news
products@architecturetoday.co.uk
Editorial copy
editorial@architecturetoday.co.uk
020 7837 0143
www.architecturetoday.co.uk
Architecture Today magazine
Authoritative writing and insightful analysis
By architects for architects
Architecture Today is a high quality, controlled circulation magazine
distributed to key specifiers and opinion formers across the industry.
Widely respected for its unparalleled coverage of the best new buildings
with authoritative writing and insightful analysis by high-profile
architects and commentators, Architecture Today delivers a unique
formula of in-depth studies, reviews, opinions and sector analysis.
Launched in 1989, it is published by an independent company in
which most shareholders are architects, and all of its editors have an
architectural training.
Precision targeting of key specifiers
Architecture Today has an average net circulation of 12,500, almost all
architects in full-time practice in the UK, plus key members of related
professions, organisations and companies. Based on data held by the
statutory body, the Architects Reg istration Board, the circulation is
verified annually by the Audit Bureau of Circulations. An overwhelming
majority of the controlled circulation is requested within the last 12
months through our rolling reg istration programme.
Unequalled marketing potential
Architecture Today offers a range of promotional opportunities within
a high-quality editorial environment, including display advertising and
sponsored features. Precisely targetted opportunities are also provided by
themed sector and product features.
Midge Myatt
midge.m@architecturetoday.co.uk
Jonathan Stock
jonathan.s@architecturetoday.co.uk
Product news
products@architecturetoday.co.uk
Editorial copy
editorial@architecturetoday.co.uk
020 7837 0143
www.architecturetoday.co.uk
Digital Options Build brand awareness, generate new leads and make new connections Website Architecture Today’s website has been conceived with the busy architect in mind. The emphasis is on delivering carefully curated, interesting and relevant stories with first-rate architectural photography and authoritative commentaries. AT’s website offers a range of content marketing and advertisement options that can tell your story and equip architects with a rich mix of useful, relevant and inspiring information that will establish connections and foster future collaborations. Email Communications Our regular programme of email communications provides an effective channel to reach our unparalleled readership of decision-makers, specifiers and opinion-formers in the architecture and construction industry. Whether your aim is to raise awareness of your brand, products or services, or to drive new business leads, we offer a range of opportunities, from brand advertising on newsletters to bespoke content-led emails. Solus emails start from £1500; contact us for other options. Banner Advertising AT’s website offers prominent banner advertising on a tenancy basis positioned in the sidebar alongside content on the home page, three section pages and article pages depending on the package selected. Call us to discuss your requirements. 1 month 2 months 3 months • Button (350x150) £425 £380 £360 • Square Button (350x300) £625 £560 £530 • Vertical Banner (350x650) £1000 £910 £810 • Banner (728x220) £1000 £910 £810 We also offer banner advertising (728 x 200) on our weekly editorial emails. Guest Content We excel at packag ing information in a format and language that architects and other specifiers trust, and we relish the opportunity of working with likeminded organisations to create and deliver content that is relevant for, and engages with your target audience. We take a collaborative approach and will work with you to develop tailored content propositions that help position you as a trusted advisor, by demonstrating expertise with a mix of valuable information, specialist insight and expert advice. Our team of editors, all of whom studied architecture, has a distinguished track-record in producing content that is admired and respected. We share responsibility for creating and commissioning all guest content packages to meet the highest standards that you and our audience expects.
Guest Content Options
Boost brand image, deepen engagement and deliver
results through AT’s website
Do you have a product or project story to tell that provides knowledge
and insight? Our audience of active architects relies on product
manufacturers for specialist expert advice, technical information and
specification inspiration.
Guest content sections on the AT website are designed to deliver a
rich mix of useful, relevant and inspiring content through a range of
packages to equip architects with the knowledge and insight they depend
on to make informed design and specification decisions.
Stories are entered into our archive and are permanently available for
our audience to discover via search.
Package One – Editors Choice Guest Content
Standalone Guest Content articles appear in the Editors Choice section
of the homepage as one of only three guest content stories amongst the
editorial content for one month. Stories also appear in the archive and
are discoverable via search or tags. The package consists of:
• Promotion via AT’s weekly newsletter
• Up to 750-word article
• Nine images, to feature inline and within slideshows
• Contact details – URL, email and phone
Package price £825
Package Two – Online Feature Guest Content
Guest Content articles appear for one month in themed sections on the
homepage as one of only three or four stories. The articles remain in the
archive and are discoverable via search or tags. The package consists of:
• Promotion on themed newsletter
• Up to 500-word article
• Seven images, to feature inline and within slideshows
• Contact details – URL, email and phone
Package price £725
Package Three – Product Collections
Guest Content articles appear in Product Collections on the homepage
for
one month. They provide opportunities to highlight product launches,
latest case studies, new developments or specification stories to boost
Midge Myatt
brand image, raise profile, deepen engagement and generate leads:
midge.m@architecturetoday.co.uk
• Promotion by dedicated themed email to AT’s readers
Jonathan Stock • Up to 250-word article
jonathan.s@architecturetoday.co.uk
• Four images – inline image and slideshow
Product news • Company logo
products@architecturetoday.co.uk
• Contact details – URL, email and phone
Editorial copy • Live presence on the Homepage for five weeks
editorial@architecturetoday.co.uk
Package price £595
020 7837 0143
www.architecturetoday.co.uk
AT Live
Content-led programme of conferences, seminars
and talks to foster collaboration and communication
AT’s content-rich conferences and technical seminars help our partners
stand out. The year’s scheduled programme includes:
2020
September: TALL BUILDINGS
We explore the opportunities afforded by building tall for densifying the
city realising the potential of awkward sites
October: EDUCATION
We look at exemplar projects that demonstrate how learning and
Schueco Excellence Awards: we teaching environments can nurture and inspire the people who use them
partnered Schueco in its 2018 and
2019 awards, helping attract record November: HOUSING
entries, convening high-profile juries,
and facilitating the awards ceremonies,
A one-day event exploring key accommodation types and the latest
all backed up with coordinated print and innovations in MMC, design thinking and products and materials
digital publications and follow-on seminars.
November: HOTELS
The latest hotel design trends, anticipating what we can expect next in
this fast-chang ing sector
2021
February: WELLBEING
Round Tables: we have worked with a
range of companies including Reynaers Explore new strateg ies that respond to the needs of today’s organisations,
and Orig in to focus attention on their and support productivity and foster good mental and physical health
products and areas of interest,
convening seleted groups of experts in March: TALL BUILDINGS
their fields.
How architects, consultants and manufacturers are collaborating to
create well designed, inspiring and energy-efficient tall buildings
May: HOUSING
A one-day event exploring key accommodation types and the latest
innovations in MMC, design thinking and products and materials
Zip Charette: a lively one-day event, held June: HOTELS
at Kings Cross Central, brought together
eight teams of architects and expert The latest hotel design trends, anticipating what we can expect next in
commentators to imag ine ideas this fast-chang ing sector
for the future workplace kitchen. The
resulting drawings and models formed the
basis of a comprehensive presentation in
print and online. AT Dialogue
Brick Bulletin: we relaunched the BDA’s
magazine in a standalone format and new
editorial approach, contributing to the
Building connections through tailored content
take-up of brick among younger architects
as a creative and sustainable material.
programmes
Conferences: AT has a rolling programme
of specialist conferences and seminars AT Dialogue integrates our architectural content expertise and media
carefully curated in terms of speakers know-how to provide bespoke activities and thought-led programmes
and audience to meet the needs of our designed to foster collaboration and build connections for our clients
collaborators and sponsors. In 2018
we also conceived and convened the through an exchange of knowledge and insight. We have extensive
conference programme at Vision London, experience in delivering projects in a range of formats, including:
covering two days across three arenas.
• Round-table discussions • Focus groups
Competitions: we are currently working
with Ecophon on a limited competition in • Bespoke technical seminars • Factory visits
which teams of architects will investigate • Media partnerships • Special supplements
how sound and environmental acoustics
• Competitions and Awards • Standalone publications
can be envisaged through different media.
• Debates and talks • Dig ital user guides
• Workshops and Charettes
Specification Today
Product and material information, design and
specification inspiration
Launched in 2018 to great acclaim from readers, Specification Today is
published five times a year and distributed alongside Architecture Today,
providing practising architects with a rich, concise and relevant mix of
information, insight and knowledge.
Access to manufacturers’ expertise is essential for architects during the
design and specification process. Equipping them with knowledge and
support to deliver the architectural intent of a project is at the heart of
our content planning.
With a dedicated editor, Susan Warlow, Specification Today features
highquality content that is useful, valuable and clearly communicated
through great story-telling. An editorial advisory group contributes
to the direction and content of the magazine, strengthening its links
with manufacturers, clients and contractors as well as the architectural
profession.
Information
• Spotlight: product innovations and applications in three selected sectors
• Showcase: curated exhibition previews and reviews, plus product
panels Insight
• Specifier Choice: focus on the products, materials and system stories
that contributed to the success of a high-profile project
• Factory Visit: valuable insight into manufacturing and design
capabilities and ongoing R&D
• Knowledge Exchange: abstracts of practice- and project-based research
that help inform design and specification decisions
• Our Library: what gets specified and why, by a sing le practice
• Joints to Junctions: celebrating clever material detailing
• Best Practice: guest content advice and information from leading
manufacturers and consultants
• Dialogue: guest content celebrating collaborations between architects,
manufacturers and fabricators to deliver architectural excellence
Knowledge
• Material Focus: expert views on the latest innovations and
applications in Glass, Concrete, Metal, Timber, Bricks and more
Midge Myatt
midge.m@architecturetoday.co.uk • In Detail: focussed feature exploring the latest developments in areas
Jonathan Stock such Building Envelope, Facades, Energy Efficiency
jonathan.s@architecturetoday.co.uk
• Special Report: in-depth analysis of a key industry sector, from
Product news
products@architecturetoday.co.uk Housing and Workplace to Energy and Wellbeing
Editorial copy • Object of Desire: the craft of architecture exemplified in a sing le item
editorial@architecturetoday.co.uk
020 7837 0143
www.architecturetoday.co.uk
2020/21 Rate Card
Copy Dimensions Display Advertisements
Double page
1 3 6 10
Bleed size: 276 x 426mm Sing le page £2480 £2350 £2110 £1890
(trims to 270 x 420mm)
Allow extra 3mm for Half page £1490 £1415 £1270 £1145
gutter loss
Type area: 253 x 406mm
Quarter page £890 £850 £765 £685
Double page £4490 £4260 £3840 £3460
Single page Half dps £2480 £2350 £2110 £1890
Bleed size: 276 x 213mm
(trims to 270 x 210mm) Sponsored covers, guaranteed/special positions, terms and conditions etc on request.
Type area: 253 x 194mm
Loose Inserts
0-5g 6-10g 11-20g 21-30g 31-40g 41-50g
£480 £690 £1110 £1525 £1940 £2360
Half page spread
Bleed size: 138 x 426mm 51-75g 76-100g 101-125g 126-150g 151-175g 176-200g
(trims to 135 x 420mm)
Type area: 125 x 406mm £3325 £4345 £5240 £6240 £7235 £8230
Full-run 12,000; max 290x200mm; min 210x100mm; min 100gsm; folded inserts extra.
Digital Guest Content Options
Half pages
Horizontal – 1 Editors Choice Standalone 750-word article, 9 images and contact details,
bleed: 138 x 213mm
(trims to 135 x 210mm) promoted by email: £825 per month.
Type area: 125 x 194mm
Vertical – 2 Online Feature One of four homepage stories, with 500-word article, 7
bleed: 276 x 105mm
(trims to 270 x 102mm)
images and contact details, promoted by email: £725 per month.
Type area: 253 x 95mm
3 Product Collections Image-led story in themed section on homepage,
Quarter pages with 250-word article, 4 images and contact details, promoted by email
Standard: 125 x 95mm
Horizontal: 61 x 194mm newsletter: £575 per month.
Vertical: 253 x 46mm
Banner Advertisements
1 month 2 months 3 months
• Button (350x150) £425 £380 £360
• Square Button (350x300) £625 £560 £530
• Vertical Banner (350x650) £1000 £910 £810
• Banner (728x220) £1000 £910 £810
Email E-newsletters and bespoke emails to AT’s opted-in circulation.
Solus emails start from £1500; please enquire for rates for other options.
Midge Myatt
midge.m@architecturetoday.co.uk
Jonathan Stock
jonathan.s@architecturetoday.co.uk
Product news
products@architecturetoday.co.uk
Editorial copy
editorial@architecturetoday.co.uk
020 7837 0143
www.architecturetoday.co.uk2020/21 Features and Events Programme
AT print AT digital AT live
ARCHITECTURETODAY SPECIFICATION TODAY WEBSITE WEBINARS
SEMINARS &
CONFERENCES
FEATURES SECTOR PRODUCT EXHIBITION PRODUCT HOMEPAGE
REPORTS SPOTLIGHT REVIEW COLLECTIONS FEATURES
INTERIORS INSULATION
JUNE/
JULY
REFURBISHMENT & DOORS & WORKPLACE
RETROFIT WINDOWS
BRICKS & BLOCKS
AUG
HEATING & OFFSITE
VENTILATION
SUSTAINABILITY
WORKPLACE • INTERIORS UK ROOFING 100%
SEPT
& ENERGY
BRICKS & • ENVELOPE CONSTRUCTION LIGHTING & DESIGN TALL BUILDINGS
BLOCKS • LANDSCAPE & WEEK INTERIORS
DRAINAGE
BUILDING LANDSCAPE & EDUCATION EDUCATION
OCT
DRAINAGE DRAINAGE
HEALTHCARE
INTERIORS
HEALTHCARE • ROOFING & DRAINAGE SLEEP + EAT FLOORING ENERGY HOUSING
METALS • CEILINGS & PARTITIONS CLADDING & EFFICIENCY
NOV
• LIGHTING & INTERIORS CURTAIN WALLING HOTELS
• CLADDING & CURTAIN
WALLING
DOORS & HOUSES
WINDOWS
DEC
KITCHENS &
BATHROOMS
BUILDING ENVELOPE ROOFING GLASS
2021
JAN
FLOORING TECHNOLOGY
REFURBISHMENT & HOUSING • DOORS & WINDOWS SURFACE INSULATION SECURITY WELLBEING
RETROFIT CONCRETE • CLADDING & CURTAIN DESIGN SHOW DOORS, WINDOWS SOLUTIONS
WALLING & IRONMONGERY
FEB
• INTERIORS
• BATHROOMS &
KITCHENS
BUILDING ENVELOPE CLADDING & TALL BUILDINGS
MARCH
CURTAIN WALLING
KITCHENS &
BATHROOMS
SUSTAINABILITY & ENERGY
EDUCATION • ROOFING & RETAIL FLOORING WELLBEING
GLASS SKYLIGHTS DESIGN CEILINGS &
APRIL
• ACOUSTICS EXPO PARTITIONS,
• LIGHTING & INTERIORS LANDSCAPE &
DRAINAGE
INTERIORS ROOFING HOUSES HOUSING
MAY
LIGHTING &
INTERIORS
REFURBISHMENT OFF–SITE • FLOORINGS LONDON INSULATION WORKPLACE HOTELS
& RETROFIT TIMBER • INTERIORS FESTIVAL OF DOORS & WINDOWS
JUNE
• INSULATION ARCHITECTURE
• LANDCAPE &
DRAINAGEYou can also read
