Big steps to a smaller carbon footprint - The Clean Planet Trust
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Big steps to a smaller carbon footprint
The Clean Planet Trust
Reduce your footprint, improve your business
About PURE
PURE is the UK’s leading carbon offset charity
(number 1112249). Launched by the Climate Change
Minister in 2006, our dedicated team of experts work
with businesses, organisations and individuals to
rusted
reduce, measure and offset their carbon emissions.
This results in businesses minimising their impact on
the environment and ultimately helps slow down the
long term impact of climate change.
At PURE, we offer a complete carbon management
solution, enabling companies to reduce their carbon Carbon offsetting explained
footprint whilst driving efficiencies through their
business. Our bespoke services include: From heating an office to running a fleet of vehicles, all
of our everyday actions consume energy and produce
■ Carbon offsetting programmes carbon dioxide emissions. Carbon dioxide is believed
■ Carbon management strategies to be the most significant greenhouse gas contributing
■ Carbon calculators to global warming. Offsetting is a way of compensating
■ Leading research and legislative advice for these emissions with an equivalent carbon dioxide
■ Carbon Reduction Commitment saving, thus lessening the impact of our actions.
■ Training
■ Salary related donations schemes. Whilst there are a number of regulations that require
some companies to reduce and offset their emissions
We develop solutions that are tailored to individual (e.g. power companies), there are many businesses and
businesses and organisations, providing innovative individuals that choose to offset their emissions to help
ideas and packages to improve CSR credentials and mitigate against their own activities.
long term brand value.
At PURE we believe that offsetting is an vital step to
combating climate change. However, to gain maximum
benefit, all actions should be part of a carbon
management plan which sets out a clear strategy for
PURE is the world’s first carbon implementing reduction measures and monitoring and
advancing your progress.
off-setter to receive quality
ticks for all ten projects and Organisations that are significant electricity users such
transparency criteria from the as banks, hotel chains, supermarkets and large office-
based companies will be required to measure and
independent Carbon Catalog.
reduce their emissions as part of the Carbon Reduction
Commitment (CRC) beginning in 2010.
To date, PURE has offset 100,000
tonnes of CO2 in supporting UK We will help you determine whether you are covered
by the CRC and devise a cost-effective plan to
and international sustainable maximise any financial opportunities and ensure
development projects. compliance.
Steps to offsetting your emissions
charitable
Step 1: Step 3:
How does offsetting work? How do you choose the right
In simple terms, a business or individual pays to have type of offset for you?
the same amount of carbon dioxide removed from the There are a number of different carbon credits that you can
atmosphere as they have generated. This in effect cancels choose from which have varying standards and applications.
out the CO2 produced from an activity or lifestyle choice.
At PURE, we are proud to support UK and international carbon
PURE offsets carbon dioxide emissions by purchasing high reduction projects in accordance with the highest international
quality, regulated carbon credits allocated to industry which standards. Supporting these guidelines guarantees the integrity
are then cancelled to put them beyond use. Permanently and quality of the carbon credits produced.
removing credits prevents polluters from using them to
meet their targets, thus stimulating further emissions We choose the projects we invest in very carefully. Depending
reductions elsewhere. on your business or the value of offsets required, we can work
with companies to ensure the projects that they support are
the most appropriate to their own business agenda. More detail
on some of our projects can be found in this brochure.
Step 2: All our UK and worldwide emissions reduction projects are
selected by independent trustees. PURE owns no projects and
How much do you want to offset?
so has no conflicts of interest. Furthermore, as a PURE donor,
The starting point for offsetting is to calculate the footprint you can be assured that your money will only be committed to
for either: projects which ultimately deliver emissions reductions.
■ Your business overall ■ The specific event you
wish to offset, e.g. your
■ The business activity you
annual conference
wish to offset, e.g. travel
■ Your own personal footprint, Step 4:
e.g. household or travel/
How do you offset your emissions?
commuting emissions.
Once you know your footprint, you can offset your emissions
To do this, you need to use a carbon calculator which will tell directly via the PURE website, or by working with a member
you how many tonnes you need to offset and what it will cost. of our dedicated team. We also offer salary related donation
The PURE calculator has been developed in accordance with schemes enabling businesses to offer their employees the
government guidelines and is easy to use. opportunity to get involved.
The PURE team are When you donate directly to PURE or via the website,
also on hand to help you will receive a personalised certificate stating your
you work out your organisation’s carbon footprint. The certificate provides a
footprint, especially if guarantee that the specified number of carbon credits have
your business operations been retired which can also be used to demonstrate your
are complex. company’s offsetting activities.
Our projects
We always support projects with demonstrable
sustainability benefits such as those creating
jobs, enhancing the viability of rural economies
and protecting biodiversity.
All of our current projects are renewable energy and efficiency schemes that
aid development in the countries in which they are located.
Examples of our projects include:
■ Malavalli, India – crop waste power plant ■ Ningxia, China – wind farm
■ Shimenping, China - run-of-river hydropower station ■ Aleo Manali, India – small hydropower plant
■ CAMIL Itaqui, Brazil - crop waste power plant ■ Tejona, Costa Rica – wind farm
■ Itacoatiara, Brazil - renewable energy and forest ■ Vassall Centre Trust, UK – charity for disabled people
preservation
■ Stoke Mandeville Hospital, UK – NHS hospital
Tejona, Costa Rica – wind farm The Vassall Centre Trust, UK – solar panels
■ A pioneering international collaboration ■ Charity providing employment and voluntary
providing ‘proof of concept’ for offsetting opportunities for disabled people
■ Reduces emissions by around 12,600 tonnes ■ PURE funding contributed towards the
per year installation of solar panels
■ Contributes to Costa Rica’s goal of becoming ■ Solar panels provide clean energy for the
carbon neutral by 2021. 50,000 people who use the Centre each year
■ Reduced energy costs frees up valuable
charity funds for other projects.
Malavalli, India – crop waste power plant
■ World's first project to meet 'Gold Standard’ and UN certification
■ Reduces CO2 emissions by around 20,000 tonnes per year
■ Creates 500 jobs and adds $1 million of revenues for the local economy
■ Supplies reliable electricity for around 10,000 people in 47 villages.
Carbon management
Understanding the nature of your organisation’s
carbon emissions is the vital first step to reducing your
environmental impact.
As well as enhancing your brand reputation, reducing your carbon footprint can
bring real commercial benefits and financial savings. It helps prepare you for future
environmental legislation whilst staying ahead of your competitors. More importantly,
it resonates with today’s discerning consumers who are increasingly opting to deal
with only the most responsible businesses.
Reducing your carbon footprint doesn’t have to be a difficult or time consuming
task. PURE, in partnership with BRE, offers bespoke carbon calculating methods
and specialist advice tailored to your business. We work with you to refine your
environmental policies and corporate goals, helping to build brand value and
commercial profit via sustainable energy and carbon management programmes.
Contact us directly to discuss any issues related to the carbon footprint of your business.
PURE and BRE have partnered to offer a fully integrated advice, consulting
and research service for carbon verification, reduction, measurement and
offsetting. This partnership allows us to offer a holistic ‘end to end’ carbon
management service under one roof.
BRE is wholly owned by the BRE Trust, a registered charity aiming to advance
knowledge, innovation and communication in all matters concerning the built
environment for the benefit of all. All BRE profits are passed to the BRE Trust
to promote its charitable objectives.
Reducing, measuring and offsetting your carbon
e
emissions is a clear demonstration of your commitment
to the environment and to doing business responsibly.
Salary related donations Big steps to a smaller carbon footprint The PURE salary related donations scheme has been developed to cater for the growing environmental awareness of corporate clients and their employees. In addition to corporate social responsibility, we are continually approached by individuals that want to do their bit to help. You may have already looked at your organisation’s carbon footprint and taken action to reduce emissions through energy saving measures and offsetting. You can further demonstrate your commitment by offering a salary related donation scheme for staff so that everyone has the opportunity to get involved. We provide: ■ A free carbon calculation tool to help employees measure their household, road and flight carbon footprint ■ Free energy saving tips and information to help individuals save money and encourage good practice both at home and across business operations ■ A tax efficient way to support United Nations approved emissions projects via charitable donations. Giving everyone the opportunity to get involved Salary related giving is a highly tax-effective means of donating to charity and making a real difference with your contribution. By using this method, more than 100% of the net donation goes directly to the projects we support. It is easy to set up a salary related scheme for your employees. Most organisations either offer this as a Give as You Earn type scheme or add it as an option within a flexible benefits package. Your provider may already have an arrangement with us. Contact one of our consultants to discuss the approach that best suits your business.
To contact PURE: The Clean Planet Trust
PURE The Clean Planet Trust
BRE B17/309 Watford Hertfordshire WD25 9XX
T 0845 873 2429 E info@puretrust.org.uk W www.puretrust.org.uk
PURE The Clean Planet Trust
Registered Charity Number 1112249
Produced using 80% recycled material with 20% virgin fibre from sustainable forests.
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