CODENAME FORTUNE FOREVER BY LODHA - THE BEST CHANCE TO BE A PART OF MMR'S UTOPIAN NEIGHBOURHOOD AT ITS INCEPTION.

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CODENAME FORTUNE FOREVER BY LODHA - THE BEST CHANCE TO BE A PART OF MMR'S UTOPIAN NEIGHBOURHOOD AT ITS INCEPTION.
CODENAME FORTUNE FOREVER BY LODHA
                                   THE BEST CHANCE TO BE A PART OF MMR’S
                                 UTOPIAN NEIGHBOURHOOD AT ITS INCEPTION.
                                                                                             After the global pre-launch of Codename Big Bang by Lodha in
           NEIGHBOURHOOD LAUNCH HIGHLIGHTS                                                   June 2015, which registered an unprecedented success with
   • A world class new neighbourhood, designed on the principles of new                      2,600+ booking applications in a 9 day IPO-style process, the
     urbanism and inspired by the successful developments of Powai and                       Lodha Group now introduces a once-in-a-lifetime historic occasion
     Palava is now going to emerge in Thane’s most prime property, having                    – launch of a prestigious neighbourhood that MMR has never seen
     wide roads, spectacular greenery and beautiful river views. Homes with                  before. Due to lack of availability, only 1,500 units could be
     efficient space planning and luxury finishes, acres of open greens and                  allocated in the pre-launch and there is vast residual demand from
     the finest sports complex in Mumbai                                                     those who had applied earlier as well as those who have seen how
   • Such branded urban neighbourhoods in MMR, an extremely rare                             Mumbai real estate has started performing better in the last 6 months.
     phenomenon, provide an enriched lifestyle, filled with innumerable
     experiences that fulfil the promise of a happy future
   • Buying early into master-planned neighbourhoods has given
     unprecedented & market-beating returns. The launch of a great
     neighbourhood is therefore a rare and unmissable investment
     opportunity. The price appreciation makes it very challenging for a
     middle class buyer to buy into such a successful neighbourhood at a
     later date
   • Located at Prime Central Thane, synonymous with everything that is
     superlative in Thane, be it social or commercial infrastructure, great
     connectivity or unmatched lifestyle
   • Thane is rated as the No. 1 investment hotspot by CII-JLL and Prime
     Central Thane is slated to earn 60% appreciation by 2020 basis Knight
     Frank Report 2015, riding on the phenomenal infrastructure growth,
     commercial and employment expansion & migration from the suburbs
   • With construction now progressing quickly this is the best to buy before
     the opportunity becomes open to the larger public

                                    BUY EARLY INTO GREAT NEIGHBOURHOODS.
                                      THEY BECOME LANDMARKS OF THE CITY.
   AN URBAN OASIS. INSPIRED BY THE GREAT RESIDENTIAL The financial, commercial and entertainment capital of
                                                     India, Mumbai is truly the city of dreams. It is also one of the
   NEIGHBOURHOODS OF THE WORLD.
   Lodha has brought together the finest internationally acclaimed partners - master                 world’s top ten centres in terms of global financial flows
   planner Hafeez Contractor; landscape design firm Sitetectonix, Singapore; No. 1                   and one of the most populous megacities of the world.
   interior design company Hirsch Bedner Associates (HBA); services planner Buro                     While the city is blessed in terms of social infrastructure,
   Happold, UK; to create a utopian neighbourhood which will define a new                            only a few quality neighbourhoods have been established
   benchmark in urban living. This exceptional neighbourhood will feature a mega                     in the last few decades. Neighbourhoods that are fully
   clubhouse with a world class gymnasium, multiple sports courts, indoor games                      contained and provide a wholesome lifestyle to their
   zones, sports terrace with international standard sports facilities, multiple pools for           residents are truly rare and thus have turned into
   active swimmers, acres of high quality open space and much more. Smartly designed                 landmarks transforming the localities they are situated in. It
   1, 2 & 3 bed fully air-conditioned homes with sophisticated lifestyle facilities are set in       is these neighbourhoods which have had the highest
   elegant 27 storey towers, interconnected with vast green expanses.                                appreciation in property values due to their inherent
                                                                                                     attractiveness as great places to live. Those who invested in
                                                                                                     these neighbourhoods, especially at their inception stage,
                                                                                                     have seen supernormal growths in the history of Indian real
                                                                                                     estate!
                                                                                                     Due to the non-linear appreciation of these urban
                                                                                                     neighbourhoods in MMR, residential properties are out of
                                                                                                     the range of most home buyers. This March, Lodha Group
                                                                                                     presents a chance to buy into such a great quality
                                                                                                     neighbourhood at its inception, and one which you can’t
                                                                                                     afford to miss!

           Launching in March - April 2016: 1 BHK: ` 58.77 lacs+ | 2 BHK Optima: ` 72.9 lacs+ | 2 BHK Ultima: ` 84.78 lacs+
     Codename Fortune Forever: submit your completed application on 20th Feb 2016, and get Early-booking Privilege Offer of ` 1.26 lacs

Site address: Clariant Compound, Kolshet Road, Thane (West) - 400 607 | Corporate office: Lodha Excelus, N. M. Joshi Marg, Mahalaxmi, Mumbai - 400 011 | www.lodhagroup.com
CODENAME FORTUNE FOREVER BY LODHA - THE BEST CHANCE TO BE A PART OF MMR'S UTOPIAN NEIGHBOURHOOD AT ITS INCEPTION.
PRIME CENTRAL THANE: THE BUZZING CENTRE OF
                                                     MUMBAI METROPOLITAN REGION.

Centrally located between East and West Thane, Prime Central Thane is synonymous with everything that is good in Thane – be it great malls, large
multiplexes, multi-speciality hospitals, educational institutes and branded residential developments. It is also seamlessly connected to all parts of
Mumbai, through the Eastern Express Highway, Ghodbunder Road and the Thane-Borivali Road apart from the Central Railway network.

FUTURISTIC INFRASTRUCTURE LEADING TO UNMATCHED                                                                                      Ÿ MMRDA is in advanced talks with infrastructural
                                                                                                                                       consultants to bring the moonorail to Thane with Thane-
APRECIATION
                                                                                                                                       Bhiwandi-Kalyan Corridor
Ÿ Wadala - Ghatkopar Metro line to be extended to Teen Haath Naka and
                                                                                                                                    Ÿ New freeway on Ghodbunder Road will further enhance
   Kasarwadavali near GB Road
                                                                                                                                       connectivity to Western Suburbs
Ÿ Thane-Borivali tunnel will revolutionise connectivity and bring down this
                                                                                                                                    Ÿ Elevated High Capacity Mass Transit Route (HCMTR)
   distance to less than 10 minutes
                                                                                                                                       leading to equitable distribution of road traffic through
                                                                                                                                       Thane
                                                                                                                                    Ÿ Large proposed infrastructure development including
                                                                                                                                       tourism and water projects in Prime Central Thane
                                                                                                          Airoli
                                                                                            15 min (via Thane Belapur Road)
                                                                                                 10 min (Airoli Station)

                                                                                                                                           A GREAT PLACE TO LIVE,
                                                                                                                                             WORK AND INVEST.
                                                                                                                                    Thane is India’s most promising and fastest growing suburb. It
                                                                                                                                    has been selected as a ‘Model City’ by UN-HABITAT and
                                                                                                                                    European Commission.
     International Airport
       55 min (via JVLR)                                                                   Majiwada
     30 min (Vile Parle &
    Andheri West Stations)                                                             Thane •                                      THE DESTINATION FOR BUSINESS AND
                                                                                                                                    CORPORATE INDIA
                                                                                       Mulund •

                                                                                                                                    Thane is the 4th largest center for generating business and
                                                                      Tulsi Lake

                                                                                                                      • Airoli      employment and 2nd overall in terms of employed people with
                                                                                                                                    companies ranging from IT/ITES firms, leading financial
                                                                                                                                    services, banks and multinational manufacturing giants.
                                                                Vihar Lake
                                                                                                                                    Recently, Tata Consultancy Services has announced plans to
                                                                                                             Vikhroli East
                                                                                                                                    take up 2 million sq. ft. of office space in Thane, leading to
                                                              Powai
                                                              Lake
                                                                                                         20 min (via LBS Marg)      creation of almost 30,000 jobs that will significantly increase
                                                                                                        15 min (Vikhroli Station)   demand for quality residential properties in Thane. Other
       Andheri West                                                                                                                 corporates like Bayer, Voltas, etc. also have big plans for
      60 min (via JVLR)                                                                                                             Thane.
                                          • International
   40 min (Andheri Station)                   Airport

                                          Santacruz Chembur
                                                                                          Central Suburbs                           INDIA’S NO. 1 INVESTMENT HOTSPOT
                                              Link Road                                 30 min (via LBS Marg)
                                                                                        20 min (Ghatkopar &                         OFFERING EXPONENTIAL INVESTMENT
                                                                                          Chembur Station)
                                                                                                                                    GROWTH
            BKC
   40 min (via LBS Marg)                                                                                                            Thane is rated the No. 1 investment hotspot by CII-JLL, with the
   25 min (Kurla Station)                                                                                                           highest projected rental appreciation among all the major
                                                                                                                                    cities in India. Thane is an investment destination on the cusp
                                                                                        Proposed New                                of meteoric rise, with over 117% appreciation in the last 5
                                                                                     International Airport
                                                                                                                      Kharghar •    years alone. But this is just the tip of the iceberg! With the
                                                                                      50 min (via Thane
                                                                                        Belapur Road)                               upcoming infrastructural developments like the metro,
                        Lalbaug Flyover

                                                                                   30 min (Kharghar Station)                        monorail, HCMTR and flyovers, Thane real estate will see a
                                                                                                                                    tremendous spurt in capital and rental values – 60%
                                                                                                                                    appreciation from 2015 to 2020 as rated by Knight Frank.

                                                                                                                                            A ONCE-IN-A-LIFETIME
                                                                                                                                            LAUNCH OPPORTUNITY
                                                                                       Thane-Belapur Road
                        CBD – Nariman Point
                                                                                       Western Express Freeway                      The extremely limited application/booking window will open in
                     52 min (via Eastern Freeway)
                                                                                       Eastern Freeway
                        35 min (CST Station)                                                                                        March 2016 on a first-come first-served basis. This launch is
                                                                                       Eastern Express Highway
                                                                                       Santacruz Chembur Link Road                  expected to garner a bigger and better response than the pre-
                                                                                       Existing roads                               launch and not applying early could lead to missing out on the
                                                                                       Ghodbunder Road                              opportunity. For more details and to ensure that you are ready
                                                                                       Proposed Metro (Wadala-Ghatkopar-Teen
                                                                                                                                    with full information to participate early in the global launch,
                                                                                       Hath Naka (Thane)-Kasarvadavali)
                                                                                                                                    please contact your relationship manager now.
CODENAME FORTUNE FOREVER BY LODHA - THE BEST CHANCE TO BE A PART OF MMR'S UTOPIAN NEIGHBOURHOOD AT ITS INCEPTION.
THE BEST PRODUCT

AN URBAN OASIS - EVERYTHING YOU DESIRE Grand entrance to neighbourhood
IN THE MIDST OF BEAUTIFUL GREENERY AND Mega clubhouse spread over 25,000 sq. ft. with world-class
PURE AIR                               gymnasium, indoor multipurpose sports court with basketball,
                                                                                   volleyball & badminton, indoor games area with table tennis, carrom,
Your future home is already set amidst a lush and verdant neighbourhood            chess & snooker, KidzFun – the grand indoor children’s play area &
within Thane - a rarity in Mumbai. Now you will live in the midst of a green       party hall
haven embellished by a multitude of sporting and social facilities. Prepare
to be astonished by the landscaping, courtesy multiple award winning               Grand sports terrace with world-class sports facilities such as
landscape design partner - Sitetectonix, Singapore. Welcome to a world             international standard football ground, 400m athletics track, tennis
where you will always have something to do outside your home.                      courts, basketball courts & cricket pitches
                                                                                   Cricket field
                                                                                   Multiple swimming pools for active swimmers, family and kids
                                                                                   1000s of trees making it one of the most pristine environments in MMR
                                                                                   with best air quality
                                                                                   Car free landscape with emergency drop-off & fire fighting permitted
                                                                                   Best-in-class 4-tier security system
                                                                                   Ample covered parking
                                                                                   Almost 25 acres of high quality open space for sports & recreation
                                                                                   Play village - large outdoor kids playground with international standard
                                                                                   equipment and slides

THOUGHTFULLY PLANNED APARTMENTS TO
LIVE IN
Starting from a home that has it all, Codename Fortune Forever offers you a
lifestyle par none. Every aspect has been designed with you in mind. Choose
from delectable 1 & 2 bed apartments
Fully air-conditioned homes*
Imported MarbItal®# flooring in - living, dining, passage areas &
bedrooms
Separate wardrobe niches, separate store room^, puja room^ &
utility area
Branded bath fittings from the stables of Roca / Kohler / Jaguar#
Space efficient kitchen
Superior apartment design minimising the number of common walls
Jodi friendly units designed to ensure a larger living space if you need so
*                                       #                ^
except in kitchen, passage & bathroom    or equivalent   select apartments only

PARTNERING WITH THE BEST
Master planners par excellence have all had a hand in this bejewelled creation. Partnering with nature itself, we have the biggest and most
renowned names contributing to your dwelling. Discover homes designed to achieve maximum usability per square foot and equipped with
dedicated spaces to cater to all your needs. All this placed delectably in a pedestrian friendly development optimized to reduce concrete footprint &
maximize natural greens thereby offering the highest quality of living experience for your family

                         One of India’s most successful
                         architects and certainly her most                  Multiple award winning
                         acclaimed, boasting work spanning                  Singapore based professional           Acclaimed experts in city and
                         from Mumbai International Airport’s                consulting firm specialising in        building planning with impeccable
                         Terminal 1C to the massive Infosys                 landscape architecture, urban          credentials and project experience
                         Park in Mysore.                                    design, and planning.                  on all continents.
THE BEST OPPORTUNITY

THE CASA ADVANTAGE, BROUGHT TO YOU BY LODHA
By employing the expertise of the world's best architects and engineers, and
improvising with intelligent design and advanced construction techniques,
Lodha created CASA: luxury residences beyond the average consumer's
expectations, at a price well within reach. As India’s foremost brand in
                                                                                                                                    3X                    GAIN MULTIPLIER
                                                                                                                                                           OVER 6 YEARS

luxury real estate, Lodha has understood what consumers seek in their
homes - while the budgets may be different, each one desires a superlative                                                      GHODBUNDER ROAD
                                                                                                                                                                                            307%
living experience, replete with the finest finishes, great design and facilities
for the mind, body and soul.
MMR boasts of 7 successful CASA projects, with over 20,000 happy                                                                MAJIWADA
                                                                                                                                                                                            312%
families booking their luxury homes in 8 years. Across the city, it has over-
performed the micro-market, making real estate truly the asset class to
invest in and CASA by Lodha the only brand to consider.
                                                                                                                                POKHRAN ROAD 2
                                                                                                                                                                                            331%
WHY INVEST EARLY?
                                                                                                                      The first movers into a well-planned mega development have
  TIME IS ON YOUR SIDE : A rupee invested in your twenties generates
                                                                                                                      historically seen the best capital appreciation. The benefits of being a
  more income than a rupee invested in your forties
                                                                                                                      part of a completely master planned development at its inception are
  INDIA: BECOMING MORE INVESTOR FRIENDLY : Large emphasis                                                             endless. From a historic perspective, early buyers into a large
  on affordable housing - increase in the home loan rebate from `1.5
                                                                                                                      planned development have seen incredible appreciation of their
  lacs to `2 lacs
                                                                                                                      assets. An opportunity to be a part of a well-planned development at
  BANKS FAVOUR THE YOUNG : If you are a young professional, you                                                       pre-launch prices is extremely rare. Prices are expected to grow with
  can get financing more easily now than 10 years later
                                                                                                                      the rapid progress of development & infrastructure.

                                                                                                                                LODHA GROUP: INDIA'S NO. 1 REAL ESTATE
                                                                                                                                DEVELOPER
                                                                                                                                Lodha Group is India’s No. 1 real estate player with revenues
                                                                                                                                of over 7,800 cr. in FY 2014-15 and over 40 million square
                                                                                                                                feet of prime real estate under development in London,
                                                                                                                                Mumbai, Pune and Hyderabad. Established in 1980, it has
                                                                                                                                been a trailblazer in the real estate sector, raising the bar in
                                                                                                                                terms of design, scope, and quality. The Group is building the
                                                                                                                                world’s tallest residential tower - World One - in Mumbai, and
                                                                                                                                recently launched Palava City, which - spread over 4,000
                                                                                                                                acres - is the largest private development in the world.
                                                                                                                                Alongside Mumbai, its home market, London forms the
                                                                                                                                second main market for Lodha. The Group took its first major
                                                                                                                                step in this market acquiring MacDonald House at 1
                                                                                                                                Grosvenor Square in London - arguably one of the most
                                                                                                                                desirable addresses in the world. The Group offers homes for
                                                                                                                                every price point and demographic for the evolving consumer
                                                                                                                                base.
                                                                                                                                Lodha is Thane’s No. 1 real estate brand as well. Home to
                                                                                                                                over 3,000 families who currently reside in any of the 5
                                                                                                                                delivered Lodha townships in Thane including Lodha Luxuria,
                                                                                                                                Lodha Aristo, Lodha Paradise, Casa Univis and Casa Royale
                                                                                                                                as well as the trust shown by those who have chosen their
                                                                                                                                homes with our upcoming developments: Lodha Splendora,
                                                                                                                                Lodha Luxuria Priva and Lodha Grandezza. A clear land title
                                                                                                                                with the necessary approvals in place, this opportunity brings
                                                                                                                                together the Lodha promise with the CASA advantage, in the
                                                                                                                                heart of the most bustling residential destination in the
                                                                                                                                Mumbai Metropolitan Region.

         Launching in March - April 2016: 1 BHK: ` 58.77 lacs+ | 2 BHK Optima: ` 72.9 lacs+ | 2 BHK Ultima: ` 84.78 lacs+
   Codename Fortune Forever: submit your completed application on 20th Feb 2016, and get Early-booking Privilege Offer of ` 1.26 lacs

&
 Directorate of Economics and Statistics, Maharashtra. Conditions apply. The images and other details herein are indicative only. Any purchaser/leasee of this development shall be governed by the terms and conditions of
the Agreement for Sale/Lease entered into between the parties, and no details mentioned in this printed material shall in any way govern such transactions. Variation of up to +/-2% in internal dimensions & areas is possible
due to design and construction tolerances. The reader acknowledges that this is a pre-launch opportunity document and some of the details may change over time in the best interest of the development, as may be decided
by the Developer/Owner. | Internal document for training and reference only. Not for circulation.
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