Conservation Plan 2022-24 - SAFE Sharks & Rays January 2022 - Assets ...

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Conservation Plan 2022-24 - SAFE Sharks & Rays January 2022 - Assets ...
SAFE Sharks & Rays
                        Conservation Plan 2022-24
                                               January 2022

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022   1
Conservation Plan 2022-24 - SAFE Sharks & Rays January 2022 - Assets ...
I.       Background & Introduction

Sharks and their relatives, skates and rays (Class: Chondrichthyes, Subclass: Elasmobranchii), form
one of the most fascinating and charismatic groups of marine wildlife. Globally, there are over 1200
species reflecting a huge diversity in biology, behavior and habitat. Sharks face anthropogenic
challenges common to all wildlife. But the overwhelming conservation threat to the group arises from
destructive fishing practices. Inadequate governance and ineffective fisheries management is enabling
the depletion of populations across the world’s ocean.

The first global assessment of the International Union for the Conservation of Nature (IUCN) Red List
status in 2014 estimated that one-quarter of sharks and rays were threatened with extinction. A re-
assessment produced in 2021, as an output of the Global Shark Trends Project estimated this figure
to be over one-third of 1199 species (see below)1.

© Image Shark Trust – based on Dulvy et al., 2021, Current Biology 31, 4773–47871

Shark and ray fisheries operate at national, regional and international scale and support complex
global markets as well as local community economies. Effective conservation requires coordinated
action on a global scale.

This Conservation Plan details how we can use AZA institutions’ unique position, access and
knowledge base to engage in the global collaborative effort to secure a positive future for sharks and
rays through a science-based approach to conservation.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                             2
Conservation Plan 2022-24 - SAFE Sharks & Rays January 2022 - Assets ...
Please Note – Throughout this Conservation Plan, reference to “sharks” or “sharks and rays” may be
used as shorthand for the entire elasmobranch group: sharks, skates and rays (Class: Chondrichthyes,
Subclass: Elasmobranchii). The actions within the conservation plan encompass all shark, skate and
ray (elasmobranch) species unless specified otherwise. This conservation plan does not include
actions for the chimaera (Class: Chondricthyes, Subclass: Holocephali).

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                           3
Conservation Plan 2022-24 - SAFE Sharks & Rays January 2022 - Assets ...
A.           Table of contents

I.          Background & Introduction                                                2

       A.        Table of contents                                                   4

       B.        SAFE Sharks & Rays 3-Year Program Goal                              5

       C.        Program Operational Structure                                       6

       D.        Conservation Target                                                 11

       E.      Status of Taxon within the AZA Community                              12
            1.   Numbers of Sharks and Rays cared for in AZA accredited facilities   12
            2.   Regional Collection Plan Data                                       13

       F.        AZA Conservation Activities                                         13
            1.     Field conservation                                                13
            2.     Mission-focused research                                          15

       G.        AZA Public Engagement Activities                                    16

II.         Species Status                                                           16

       A.        Conservation Status of Taxa                                         16

       B.        Recovery Plan                                                       18
            1.     Existing Initiatives                                              18
            2.     Aligning the SAFE Sharks and Rays Program                         20

       C.        Threats                                                             21
            1.     Lack of Population Data                                           21
            2.     Need for Policy and Legislation                                   21
            3.     Lack of Commitment to Sustainable Fisheries                       21
            4.     Misaligned Public Attitudes                                       22

III.             Strategic Objectives                                                23

       A.        Conservation                                                        23

       B.        Stakeholder & Public Engagement                                     23

       C.        Public Awareness & Communications                                   23

       D.        Fundraising Objective                                               24

IV.              Program Summary Table (Include Objectives and Actions)              25

       A.        Conservation Objectives                                             25
       B.        Stakeholder & Public Engagement Objectives                          32

       C.        Public Awareness & Communications Objectives                        45

       D.        Fundraising Objectives                                              51

V.          References                                                               56

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                              4
B.     SAFE Sharks & Rays 3-Year Program Goal

The overarching goal is to integrate AZA SAFE Sharks & Rays into existing global collaborative efforts
to safeguard shark and ray populations. It will use AZA institutions’ unique position, access and
knowledge base to:
        •    expand relationships, close data gaps, and enhance understanding of species biology
             and ecology to enable evidence-based support for conservation action.
        •    promote meaningful change and engage positive action among key public and stakeholder
             groups.
        •    drive a change of narrative in shark conservation – supporting communication that is
             engaging, directed, and aligned with the goals of science-based shark conservation.
        •    create opportunities for AZA facilities and private partners to provide support in the most
             direct, impactful, and collaborative process for conservation of this taxa.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                               5
C.      Program Operational Structure

 SAFE Sharks & Rays Program Operational Structure

 Role            Representative                     Institution         Contact Information

 Program         Hap Fatzinger                      North Carolina      900 Loggerhead Road
 Leader          (Director)                         Aquarium at Fort    Kure Beach, NC 28449
                                                    Fisher              hap.fatzinger@ncaquariums.com
                                                                        910-772-0502

 Vice            Paul Cox                           Shark Trust         4 Creykes Court, The Millfields,
 Program         (Managing Director)                                    Plymouth, UK.
 Leader                                                                 paul@sharktrust.org
                                                                        +44-1752-672020

 Secretary       Danni Logue                        Jenkinson’s         300 Ocean Avenue
                 (Animal Welfare Program            Aquarium            Point Pleasant Beach, NJ 08742
                 Coordinator)                                           Danni.logue@jenkinsons.com
                                                                        908-309-7205

 Steering        Beth Firchau                       AZA Conservation    8403 Colesville Rd, Suite 710
 Committee       (Conservation Project              Coordinator         Silver Springs, MD 20910
                 Coordinator)                                           bfirchau@aza.org
                                                                        757-434-0745

                 Dr. Jim Wharton                    Seattle Aquarium    1483 Alaskan Way
                 (Director of Conservation                              Seattle, WA 98101
                 Engagement and Learning)                               j.wharton@seattleaquarium.org
                                                                        206-375-1195

                 Matt Seguin                        Mote Marine         1600 Ken Thompson Pkwy
                 (Curator of Husbandry and          Laboratory and      Sarasota, Fl 34236
                 Records)                           Aquarium            mattseguin@mote.org
                                                                        941-388-4441 ext. 678

                 Jennie Janssen                     National Aquarium   501 E Pratt St
                 (Assistant Curator of Blue                             Baltimore, MD 21202
                 Wonders)                                               Jjanssen@aqua.org
                                                                        410-986-2327

                 Dr. Steve Kessel                   Shedd Aquarium      1200S Lakeshore Dr
                 (Director of Marine                                    Chicago, IL 60605
                 Research)                                              skessel@sheddaquarium.org
                                                                        312-692-3191

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                               6
Dr. Al Dove                        Georgia Aquarium   225 Baker St. NW
                 (Vice President of Science                            Atlanta, GA 30313
                 and Education)                                        adove@georgiaaquarium.org
                                                                       404-581-4364

                 Hans Walters                       WCS/NY Aquarium    602 Surf Avenue
                 (Animal Supervisor and                                Brooklyn, NY 11224
                 Field Scientist)                                      hwalters@wcs.org
                                                                       718-265-2666

                 Erin McCombs                       Aquarium of the    100 Aquarium Way
                 (Education Supervisor)             Pacific            Long Beach, CA 90802
                                                                       emccombs@lbaop.org
                                                                       562-951-5383

                 Kelli Cadenas                      SEA LIFE Orlando   8449 International Drive
                 (Curator)                                             Orlando, FL 32819
                                                                       Kelli.cadenas@merlinentertainme
                                                                       nts.biz
                                                                       443-934-0888

 Role            Representative                     Institution        Contact Information

 WCC             Dr. Julianne Passarelli            Cabrillo Marine    julianne.passarelli@lacity.org
 Liaison         (Education and Collections         Aquarium
                 Curator)

 Program         Liz Hann                           Adventure Aquarium ehann@adventureaquarium.com
 Partners        (Collections and
                 Conservation Manager)

                 Katie King                         Aquarium of the    kking@auduboninstitute.org
                                                    Americas

                 Jennifer Rawlings                  Riverbanks Zoo &   jrawlings@riverbanks.org
                 (Aquarium Curator)                 Garden

                 Debbi Stone                        Florida Aquarium   dstone@flaquarium.org
                 (Senior Vice President of
                 Engagement and Learning)

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                             7
Stacia White                       Ripley’s Aquarium    sweaver@ripleys.com
                 (Assistant Director of             Myrtle Beach
                 Husbandry)

                 Sandi Schaefer-Padgett             Maritime Aquarium    sschaefer@Maritimeaquarium.org
                 (Senior Aquarist)

                 Alexa Delaune                      Mississippi          adelaune@msaquarium.org
                 (Vice President of                 Aquarium
                 Veterinary Services and
                 Research)

                 Windy Arey-Kent                    NC Aquarium Pine     windy.arey-
                 (Education Curator)                Knoll Shores         kent@ncaquariums.com

                 Shawn Harper                       NC Aquarium          shawn.harper@ncaquariums.com
                 (Diving Safety Officer)            Roanoke Island

                 John Mandelman                     New England          jmandelman@neaq.org
                 (Vice President & Chief            Aquarium
                 Scientist)

                 Becca Thomas                       SEA LIFE Charlotte   Rebecca.Thomas3@merlinenterta
                 (Curator)                                               inments.biz

                 Tricia Pettitt                     Shark Reef           tpettitt@mandalaybay.com
                 (Education Manager)                Aquarium at
                                                    Mandalay Bay

                 Skylar Snowden                     Virginia Aquarium    SkSnowden@virginiaaquarium.or
                 (Senior Curator of Fishes,                              g
                 Invertebrates and
                 Herpetology)

                 Becky Duchild                      Minnesota Zoo        becky.duchild@state.mn.us
                 (Aquarist)

                 Bart Shepherd                      California Academy   bshepherd@calacademy.org
                 (Senior Director)                  of Sciences

                 Jose Bacallao                      Cabrillo Marine      jose.bacallao@lacity.org
                 (Director of Exhibits)             Aquarium

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                              8
Greg Whittaker                     Moody Gardens        gwhittaker@moodygardens.org
                 (Animal Husbandry
                 Manager)

                 Caroline Emch-Wei                  Audubon Aqaurium     Cemchwei@auduboninstitute.org
                 (Senior Aquarist)                  of the Americas

 Role            Representative                     Institution          Contact Information

 Advisors        Dr. Nick Dulvy                     Simon Fraser         dulvy@sfu.ca
                 (Conservation Action               University
                 Planning Advisor)

                 Max Janse                          Burgers Zoo          m.janse@burgerszoo.nl
                 (EAZA/EUAC Advisor)

                 Sonja Fordham                      Shark Advocates      sonja@sharkadvocates.org
                 (Policy and Advocacy
                 Advisor)

                 Mark Smith                         Adelaide Zoo         MarkSmith@zoossa.com.au
                 (ZAA Advisor)

                 Dr. Linda Penfold                  South-East Zoo       Linda.penfold@sezarc.com
                 (Reproductive                      Alliance for
                 Advisor/CPSG Facilitator)          Reproduction and
                                                    Conservation
                                                    (SEZARC)

                 Dr. Kira Mileham                   IUCN SSC Strategic   kira.mileham@ssc.iucn.org
                 (IUCN Strategic                    Partnerships
                 Partnerships Advisor)

                 Dr. Lisa Hoopes                    Georgia Aquarium     lhoopes@georgiaaquarium.org
                 (IUCN SSG, Aquarium
                 Working Group Advisor)

                 Tony Niemann              Tracks                        tony@zierniemann.com
                 (Data Management Advisor) Software/Zier
                                           Niemann Consulting

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                             9
Karin Stratton                     Independent             Kstratton2020@gmail.com
                 (Sustainable Seafood               Consultant
                 Advisor)

                 Dr. Gavin Naylor                   University of Florida   gnaylor@flmnh.ufl.edu
                 (Elasmobranch Genomics
                 Advisor)

                 Dr. Natalie Mylniczenko            The Walt Disney         Natalie.Mylniczenko@disney.com
                 (Blood Project Advisor)            Company

                 Jill Arnold                        ZooQuatic               jarnold@zooauqticlab.com
                 (Blood Project Advisor)            Laboratory, LLC

                 Dr. Rob Jones                      The Aquarium Vet        rob@theaquariumvet.com
                 (Elasmobranch Veterinary
                 Health Advisor)

                 Dr. Kevin Feldheim                 Field Museum            kfeldheim@fieldmuseum.org
                 (Elasmobranch Genetics
                 Advisor)

                 Jillian Morris                     Sharks4Kids             jillian@sharks4kids.com
                 (Public Awareness Advisor)

 Role            Representative                     Institution             Contact Information

 TAG             Marine Fish TAG Chair,             Dallas Zoo and          paula@dwazoo.com
 Advisors        Paula Carlson                      Aquarium
                 (Director of Husbandry)

                 FW Fish TAG Chair,                 Houston Zoo             gbrandy@houstonzoo.org
                 George Brandy
                 (Aquarium Curator)

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                 10
D.        Conservation Target

The SAFE Sharks & Rays program adopts a holistic approach to the conservation of all 1200+ shark
and ray species, supporting and integrating with the goals of science-based conservation.

While species specific initiatives will be encouraged and incorporated into the actions of the program,
these will be conspicuously linked to the wider goals. Collection animals are viewed as ambassadors
for the group and provide a connection to the wider conservation issues. But there is not necessarily
a requirement to display species highlighted in program actions.

The broad species focus adopted by this Conservation Plan necessitates a very tight focus on where
the AZA community can best produce a meaningful impact on the conservation of shark and ray
species. The target therefore is to establish AZA as an influential advocate for science-based shark
conservation. AZA institutions will be empowered and equipped to bring their unique strengths to bear
in the collaborative effort for sharks and rays, building upon:

     I.    The unique connection with, and influence over, a broad group of non-specialist public
           audiences: Enabling credible communication of shark conservation priorities and solutions.
  II.      The wealth of experience caring for a diversity of sharks in a closed setting: Providing
           invaluable veterinary skills, techniques and datasets to support positive outcomes for animals
           involved in in-situ conservation.
 III.      The respect and position within wider communities: Enabling targeted behavior change actions
           with key stakeholder groups.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                11
E.        Status of Taxon within the AZA Community

Sharks and rays are some of the most charismatic and loved animals in aquarium collections.
They are a major draw that pulls visitors into a fascination with the wider underwater world.

Having sharks and rays for conservation educational purposes at AZA member facilities is an
invaluable opportunity to illustrate our planet’s biological diversity, to explore the wonders of the global
ocean, and to emphasize the delicate balance necessary for healthy ecosystems. The valuation of
sharks and rays to the mission of our AZA member facilities can be evidenced by:

     1.        Numbers of Sharks and Rays cared for in AZA accredited facilities

     All elasmobranchs within AZA animal collections are under the management purview of the Marine
     Fishes Taxonomic Advisory Group (MFTAG) or the Freshwater Fishes Taxonomic Advisory Group
     (FFTAG). As of 2020, 12 species are managed as Species Survival Programs (SSPs) within their
     respective TAGs.

                        Common Name            Scientific Name     Family                IUCN Status
      Marine Fish       Bowmouth               Rhina               Rhinidae              Critically
      TAG SSPs          guitarfish             ancylostoma                               Endangered
                        Spotted eagle          Aetobatus           Aetobatidae           Endangered
                        ray                    narinari
                        Largetooth             Pristis pristis     Pristidae             Critically
                        sawfish                                                          Endangered
                        Longcomb               Pristis zijsron     Pristidae             Critically
                        sawfish                                                          Endangered
                        Smalltooth             Pristis pectinata   Pristidae             Critically
                        sawfish                                                          Endangered
                        Blacktip reef          Carcharhinus        Carcharhinidae        Vulnerable
                        shark                  melanopterus
                        Sand tiger shark       Carcharias          Odontaspididae        Critically
                                               taurus                                    Endangered
                        Zebra shark            Stegostoma          Stegostomidae         Endangered
                                               tigrinum
      Freshwater        Bigtooth river         Potamotrygon        Potamotrygonidae Least
      Fish TAG          stingray               henlei                               Concern
      SSPs              Ocellated river        Potamotrygon        Potamotrygonidae Data
                        stingray               motoro                               Deficient
                        Tiger river            Potamotrygon        Potamotrygonidae Endangered
                        stingray               tigrina
                        White-blotched         Potamotrygon        Potamotrygonidae Data
                        river stingray         leopoldi                             Deficient

     In October of 2020, SAFE Sharks & Rays worked with the TAGs to review existing Regional
     Collection Plans (RCPs) and identify all elasmobranchs within AZA collections. Data for the
     FFTAG was gathered from the 2019 RCP and the MFTAG was compiled from the 2007 RCP (the
     most comprehensive space survey data available).

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                   12
2.         Regional Collection Plan Data

          Representing:                                FFTAG                       MFTAG
          Individuals                                     538                       4598
          Species                                     10 (plus 3                     99
                                                  unconfirmed/hybrid)
          Orders                                           1                         11
          Families                                         2                         21
          Genus                                            3                         53

     Additionally, a 2020 query of the AZA SAFE Sharks and Rays International Census of
     Chondrichthyans in Human Care (ChondroCensus) documented 136 chondrichthyan species
     within AZA institutions. This represents a 24% increase in the number of shark and ray species
     cared for by AZA facilities.

     Sharks and rays require an advanced care and welfare practices skillset of staff, a sophisticated
     institutional life support infrastructure, a planned financial investment, and, in some cases,
     complex habitat square footage for successful long-term care. These needs do not come cheaply
     or without thoughtful planning and commitment. The increase in the number of species illustrates
     the importance of sharks and rays to the conservation and environmental education missions of
     AZA member facilities and illustrates continual improvement in husbandry and understanding of
     species biology.

F.        AZA Conservation Activities

     1.         Field conservation

     Sharks and rays are in the company of Asian elephants, gorillas, lions, penguins and giraffe in
     terms of institutional investment. They are recognized as perennially high-valued, favorited,
     species. Since 2017, AZA’s Annual Report on Conservation and Science (ARCS) notes that AZA
     member facilities have invested over $14M to support field conservation efforts focused on sharks
     and rays. This support has been provided by 59 member institutions working with 92 project
     partners and continues to grow annually (excluding 2020 due to COVID-19 pandemic).
     Collectively, this annual support for sharks and rays ranks among the top two or three of SAFE
     focused conservation programs over the past 4 years.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                             13
AZA ARCS Shark & Ray Field Conservation: 2017-2020
                                                                                             Totals: 2017-
    Species                          2017            2018           2019         2020
                                                                                                 2020
                                                       Sharks
    Basking Shark                       $8,000                 -            -     $60,000          $68,000
    Blacknose Shark                    $72,000        $64,000        $84,000     $157,000         $377,000
    Blacktip Reef Shark                 $2,000        $14,000               -            -         $16,000
    Bonnethead Shark                    $2,000        $20,000               -            -         $22,000
    Broadnose Sevengill
    Shark                                 $300        $10,000               -            -         $10,300
    Bull Shark                         $17,000        $10,000               -            -         $27,000
    Epaulette Shark                           -                -            -     $62,000          $62,000
    Great White Shark                 $857,000       $786,000      $1,096,000    $159,000        $2,898,000
    Hammerhead Shark                  $120,000       $144,000       $203,000     $127,000         $594,000
    Nurse Shark                               -                -            -     $62,000          $62,000
    Oceanic Whitetip Shark             $21,000        $13,000        $81,000      $94,000         $209,000
    Reef Shark                                -                -            -     $25,000          $25,000
    Sand Tiger Shark                  $106,000       $242,000       $284,000     $169,000         $801,000
    Sandbar Shark                      $72,000        $64,000        $84,000     $157,000         $377,000
    Sixgill Shark                       $3,000          $1,000              -            -          $4,000
    Whale Shark                       $147,000        $66,000       $202,000             -        $415,000
    Whitespotted Bamboo
    Shark                              $11,000          $4,000        $4,000             -         $19,000
    Zebra Shark                               -                -            -     $48,000          $48,000
    Shark (Species
    Unspecified)                    $1,117,000     $1,740,000      $1,852,000   $1,195,000       $5,904,000
                                                       Rays
    Cownose Ray                               -       $27,000               -            -         $27,000
    Largetooth Sawfish                    $100          $2,000       $31,000       $8,000          $41,100
    Longcomb Sawfish                      $100          $2,000        $6,000       $8,000          $16,100
    Manta Ray                          $58,000       $192,000        $38,000      $52,000         $340,000
    Smalltooth Sawfish                 $55,000        $57,000        $31,000       $8,000         $151,000
    Southern Stingray                  $11,000          $4,000        $4,000             -         $19,000
    Spinetail Mobula                   $32,000        $73,000               -     $13,000         $118,000
    Spotted Eagle Ray                  $72,000        $74,000        $96,000      $95,000         $337,000
    Ray (Species
    Unspecified)                      $237,000       $262,000       $395,000     $179,000        $1,073,000
    Total: Sharks                   $2,555,300     $3,178,000      $3,890,000   $2,315,000      $11,938,300
    Total: Rays                       $465,200       $693,000       $601,000     $363,000        $2,122,200
    Grand Total                     $3,020,500     $3,871,000      $4,491,000   $2,678,000      $14,060,500

   Nearly half of the funding was focused on field conservation efforts for 26 species of sharks and
   rays while the remaining was for unspecified species.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                  14
2.         Mission-focused research

   A commitment to scientific advancement through research studies, both basic and applied, is a
   trademark of the modern zoological park and aquarium. Animal care, health, and welfare (52%)
   were the AZA community’s most common areas of research followed by basic biology (18%).
    Shark & Ray Research: 2017-2020
                                                                                             Totals: 2017-
    Species                           2017           2018           2019        2020
                                                                                                 2020
                                                       Sharks
    Bonnethead Shark                    $7,000                 -            -            -           $7,000
    Broadnose Sevengill Shark                 -      $11,000         $18,000     $19,000            $48,000
    Epaulette Shark                           -                -      $1,000             -           $1,000
    Great White Shark                         -                -      $8,000             -           $8,000
    Lemon Shark                               -                -      $6,000             -           $6,000
    Leopard Shark                             -      $18,000         $20,000             -          $38,000
    Sand Tiger Shark                  $110,000      $244,000        $154,000    $149,000           $657,000
    Sandbar Shark                             -                -      $8,000       $250              $8,250
    Sixgill Shark                      $12,000         $2,000           $250       $250             $14,500
    Swell Shark                               -      $18,000         $20,000             -          $38,000
    Whale Shark                               -     $108,000                -   $155,000           $263,000
    Whitespotted Bamboo
    Shark                                 $800         $4,000               -            -           $4,800
    Zebra Shark                               -                -            -          $50             $50
    Shark (Species Unspecified)       $600,000      $604,000        $823,000    $157,000         $2,184,000
                                                       Rays
    Cownose Ray                        $20,000       $21,000         $15,000     $28,000            $84,000
    Largetooth Sawfish                    $200                 -        $145             -            $345
    Longcomb Sawfish                          -                -        $145             -            $145
    Manta Ray                                 -      $73,000                -     $5,000            $78,000
    Smalltooth Sawfish                        -                -        $145             -            $145
    Southern Stingray                   $3,000         $5,000           $500      $3,000            $11,500
    Spotted Eagle Ray                  $18,000       $13,000          $8,000      $8,000            $47,000
    Yellow Stingray                       $500                 -      $3,000       $400              $3,900
    Ray (Species Unspecified)         $633,000      $552,000        $775,000    $246,000         $2,206,000
    Total: Sharks                     $729,800    $1,009,000       $1,058,250   $480,550         $3,277,600
    Total: Rays                       $674,700      $664,000        $801,935    $290,400         $2,431,035
    Grand Total                     $1,404,500    $1,673,000       $1,860,185   $770,950         $5,708,635

   Together, these two disciplines comprised more than two-thirds of the AZA community’s research.
   Other research explored species and habitat conservation (focused primarily on populations in the
   wild or those being prepared for reintroduction into the wild, 17%), sustainable animal collections
   (focused primarily on populations held in human care, 10%) and conservation education and public
   engagement (3%)2.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                  15
Mission-focused research contributions increased each year (excluding 2020) with a total of nearly
      $6M from 2017-2020.

G.       AZA Public Engagement Activities

A public engagement survey was carried out under the first SAFE Sharks & Rays Conservation Plan
in 2017. Responses from 83 institutions (42 Aquariums, 41 Zoos) were collected and analyzed3. While
73% aquariums and zoos included sharks or rays within the living collection, over 85% of institutions
incorporated shark and ray content within their exhibitions or programming. These include live
interpretive programs, camps, outreach and video content.

Institutions are using sharks and rays in developing wider educational themes and visitor actions
around sustainable seafood, pollution, destructive fisheries practices, in-situ conservation, policy
action and citizen science. Responses indicated a broad range of engagement on shark and ray topics
and partnerships with a range of NGO’s. But over half of the institutions had not, in 2017, identified
formal shark conservation messages.

Subsequently, in consultation with researchers and conservation NGO’s, the SAFE Sharks and Rays
Public Engagement team developed a suite of core messages and began the process of
communicating these with institutions in the AZA network. The core messages form the armature for
a messaging framework (to be completed in the new CAP). This will organize exhibit and interpretive
materials, academic and expert resources. It will also encourage the development of institution-
specific messages and collect them in a clearinghouse for general use. Supporting these themes, the
team have coordinated, promoted, and distributed a suite of activities and tools to enable AZA
institutions to engage with Shark and Ray Awareness Day (July 14) since 2018.

II.       Species Status

A.       Conservation Status of Taxa

The first global assessment of the International Union for Conservation of Nature (IUCN) in 2014
estimated that one-quarter of the 1000+ shark and ray species were threatened with extinction
(classified as critically endangered, endangered or vulnerable according to the criteria of the IUCN
Red List of Threatened Species), making sharks the most threatened vertebrate lineage after
amphibians3.

Caught and landed for meat, fins and a range of other products, catches of sharks and rays were
estimated to have peaked at between 63 and 273 million per year in the early part of the century. This
number has now declined, due to overfishing. But fishing for sharks continues, in many cases in the
absence of adequate management and science-based catch limits. A 2021 study of oceanic shark
species estimated a population decline of 71% over the last half century with 24 out of 31 species now
threatened according to IUCN Red List criteria4.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                               16
The Global Shark Trends Project (GSTP)5 undertook a full review of the taxa as a follow-up to the
2014 assessment, with a particular focus on resolving the large number (almost 50%) of species
assessed as Data Deficient in 2015. As a result, the estimate of the proportion of the taxa classed as
threatened has been updated from one-quarter to one-third1.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                             17
B.        Recovery Plan

     1.        Existing Initiatives

     In 2015, the Global Shark and Ray Initiative (GSRI), a
     partnership between, Wildlife Conservation Society
     (WCS), World Wildlife Fund for Nature (WWF),
     TRAFFIC, Shark Trust, Shark Advocates International
     and the IUCN Shark Specialist Group, published the
     results of an in-depth assessment of the global status
     of shark and ray populations and the shark
     conservation sector.

     As a follow-up to this review, GSRI published a 10-year
     action plan Global Priorities for Conserving Sharks and
     Rays6. The plan's goal was that “by 2025, the
     conservation status of the world’s sharks and rays has
     improved – declines have been halted, extinctions have
     been prevented, and commitments to their
     conservation have increased globally.”

     The detailed action plan sets out specific actions for global collaborative effort targeting:

           Saving Shark and Ray Species

           •   Ensure strict national protection for endangered species.
           •   Ensure that multilateral environmental agreements (MEAs) and marine protected areas
               (MPAs) effectively address the species that fall under their remit and generate positive
               outcomes for shark and ray species more generally.
           •   Gather and analyze data.

           Managing Shark and Ray Fisheries for Sustainability

           •   Support effective implementation of Shark International Plans of Action (IPOA), including
               the development and implementation of comprehensive, frequently reviewed National
               Plans of Action (NPOA), science-based catch limits, and strong compliance mechanisms
               by top shark-catching countries.
           •   Encourage the national implementation of conservation commitments contained in
               international agreements, with a focus on Regional Fisheries Management Organizations
               (RFMOs), Conventions on International Trade in Endangered Species (CITES), and
               Convention on Migratory Species (CMS).
           •   Facilitate science-based fishery management at national and sub-national levels, through
               the provision of technical assistance and other means of support.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                               18
•    Investigate and promote means to minimize incidental fishing mortality of sharks and rays.
        •    Develop and promote new models for sustainable shark and ray fisheries and foster
             transitioning to sustainability.
        •    Improve the collection, reporting, and analysis of information to guide improved fisheries
             management.
        •    Foster enabling conditions for positive change in shark and ray fisheries management.

        Ensuring Responsible Trade in Shark and Ray Products

        •    Support CITES implementation through improvements to governance frameworks, trade
             control implementation, data collection, traceability, and identification of products in trade,
             and promote such improvements for all shark and ray species that are caught and traded.
        •    Identify – and bring to the attention of both authorities and consumers – additional at-risk
             species in trade and encourage CITES, regional and/or national controls on trade in the
             relevant shark and ray products.
        •    Improve trade-monitoring methods to ensure accurate information is submitted to Regional
             Fisheries Bodies (RFBs) and Food and Agriculture Organization (FAO) by priority trading
             countries/territories.
        •    Produce evidence – using controlled trials – that a traceability system for shark and ray
             products can be practically and cost-effectively implemented from boat to market,
             generating necessary support for regulations by the use of traceability systems which
             make use of detailed labeling, tagging and other methods.

        Encouraging Responsible Consumption of Shark and Ray Products

        •    Generate multi-level action plans, targeting different consumer groups and priority
             markets, will be necessary to achieve responsible consumption of shark and ray fins, meat,
             gill plates, squalene, and freshwater stingrays.

   Subsequent to the publication of the GSRI strategy, the Shark Conservation Fund (SCF)7, a
   philanthropic collaborative, was established in 2016 to address the shark and ray crisis. Founding
   members are Paul G. Allen Philanthropies, Paul M. Angell Family Foundation, Leonardo DiCaprio
   Foundation, The Leona M. and Harry B. Helmsley Charitable Trust and Oceans 5. The SCF focuses
   on halting the overexploitation of the world’s sharks and rays, preventing extinctions, reversing
   declines and restoring populations. SCF was established to support a comprehensive array of
   projects centered around 3 core objectives:

   •    Regulating global trade
   •    Protecting the most endangered species
   •    Combatting unsustainable fisheries

   These two major global initiatives are working closely together, bringing together a plethora of
   international initiatives from a diverse collection of NGO’s, scientists and interest groups behind a
   coordinated and collaborative endeavor to address the global shark and ray conservation
   challenge.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                   19
2.         Aligning the SAFE Sharks and Rays Program

   The SAFE Sharks & Rays Program aligns with the goals of GSRI and SCF and will provide a means
   to integrate AZA institutions into the existing global collaborative effort to safeguard shark and ray
   populations. With GSRI Core Partner representation on both Steering Committee and Policy
   Working Group, the SAFE Sharks & Rays Steering Committee will ensure that SAFE programs
   support and complement the work of GSRI partners and the wider network. A review of the GSRI
   strategy is being conducted, assessing progress against the 2015 goals and developing a revised
   action plan to 2030. The outputs from this review will be incorporated into this conservation plan.

   The SAFE program will face head-on the challenge of advancing the narrative around shark and
   ray conservation, using the significant communication power of AZA institutions to align our
   audiences behind the broader goals of the GSRI and SCF and engaging support for science-based
   shark conservation. Additionally, the SAFE Program will seek opportunities to advance and support
   innovative conservation strategies that take advantage of the unique expertise within AZA
   institutions.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                20
C.        Threats

For the majority of species, the primary threat is over-exploitation and destructive fishing practices.
Unsustainable and uncontrolled fisheries operating in national and international waters is at the heart
of the continuing pressure placed on almost all shark and ray populations. This situation is exacerbated
by:

     1.        Lack of Population Data

     Many government agencies and non-governmental organizations are involved in ongoing study of
     patterns of shark diversity, abundance, threat, and conservation solutions. But globally there are
     still species that are data deficient. These populations are found particularly in the Caribbean Sea
     and Western Central Atlantic Ocean, Eastern Central Atlantic Ocean, Southwest Indian Ocean,
     and the China seas (Figure 2 from SAFE CAP). This information is needed to complete IUCN Red
     List Assessments which in turn will allow prioritization of conservation efforts. And the ability to
     highlight shark populations that are increasing, stable, or declining. Abundant and reliable data
     enable science-based conservation planning and provide the evidence needed to support policy
     advocacy. Through a science-based approach we will be able to develop effective management
     actions to conserve this valuable group of animals.

     2.        Need for Policy and Legislation

     Policy initiatives involving species and habitat protection, fisheries management and trade
     regulation play a vital role in shark and ray conservation. These actions include but are not limited
     to globally defining species-specific population level targets, establishing take limit quotas for both
     commercial and recreational shark fishing practices, creating legislation for identifying illegal
     exploitation practices, marine protected area (MPA) designation and implementing enforcement
     measures. The United States National Oceanic and Atmospheric Administration (NOAA) and
     international agencies have historically recommended a variety of domestic and international policy
     and regulatory actions to achieve sustainable shark populations, however adoption and
     implementation of many of these is still needed.

     3.        Lack of Commitment to Sustainable Fisheries

     Many, but not all, shark and ray species are unsuitable for commercial fisheries exploitation. But
     sustainable shark fisheries do exist and are possible8. Identifying and implementing suitable
     fisheries regulations for all species requires international commitment to the principle of sustainable
     fishing practices. Whether consuming shark products or not, public support for the principles of
     sustainability can be an important tool in shark conservation. Sustainability is driven by effective
     fisheries regulations and management actions, that draw on scientific evidence in decision making,
     transparent supply chains and responsible consumer choices. Unsustainable consumption of all
     seafood needs to be addressed. A commitment to sustainable practice across the board will help
     the drastic decline of shark populations to be arrested.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                   21
4.         Misaligned Public Attitudes

   Media portrayals of sharks is frequently subject to exaggeration and misrepresentation. Negative
   shark-human interactions and a focus on a narrow group of species influence the wider public
   perception of the group. A recent study of movies featuring sharks found that 96% overtly portrayed
   sharks as a threat to humans8. Further, popular shark documentaries have a tendency to focus on
   a limited and unrepresentative scope of research methods and professional diversity (both gender
   and ethnic diversity10). The impact of the resultant public attitudes on the wider conservation of
   sharks is unproven but is widely anticipated to be a factor in engaging support for conservation
   efforts.

   Recently, attention has turned to the media portrayal of conservation solutions for sharks and rays.
   Research has identified a mismatch between scientists’ recommended approaches to shark
   conservation and the reporting of more values-based campaigns11.

   Diversifying the sharks, shark science, and shark scientists we see in popular and news media will
   soften fears, develop appreciation for the complexity of shark and ocean conservation, and help
   create the more diverse and representative conservation community necessary to address the
   wicked problems posed by conserving 1200 species in 200 range countries.

   Effective, science-based and accessible communication can be a powerful ally to shark and ray
   conservation efforts. It’s vital to engage a broad cross section of public audiences in the priorities
   for contemporary conservation and the vital role of science, policy advocacy and sustainable
   fisheries management.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                22
III.    Strategic Objectives

A.     Conservation

Use AZA institutions’ unique position, access and knowledge base to expand relationships, close
data gaps, enhance understanding and enable evidence-based conservation action.

1. Create networks, tools, and institutional approaches to encourage scientific and conservation
   collaboration and knowledge sharing between long term animal care facilities and in-situ field
   conservation agencies and resource managers.
2. Foster strong, mutually beneficial relationships with shark and ray conservation stakeholders to
   better align AZA member conservation initiatives towards high impact, sustainable conservation
   outcomes.

B.     Stakeholder & Public Engagement

Use AZA institutions’ unique position, access and knowledge base to promote meaningful change and
engage positive action among key public and stakeholder groups.

1. Develop and promote an online “Action Hub” and associated social media presence: a resource
   base for professionals working with sharks. The hub will deliver SAFE Sharks and Rays
   resources and stimulate action for key stakeholder groups: AZA institutions, communicators,
   animal care professionals, in situ researchers, recreational fishers, ecotourism operators and
   media.
2. Promote and facilitate best practice community (citizen) science projects that support the SAFE
   Sharks and Rays conservation objectives.
3. Build credibility and trust in the SAFE program by communicating, supporting and amplifying
   shark and ray policy priorities to enable institutional engagement with their audiences.
4. Establish AZA institutions as champions of sustainable seafood.
5. Establish AZA SAFE partners as key advisers in supporting best practice shark and ray welfare
   in field conservation and research.

C.     Public Awareness & Communications

Use AZA institutions’ unique position, access, and knowledge base to drive a change of narrative in
shark conservation – supporting communication that is engaging, directed, and aligned with the goals
of science-based shark conservation.

1. Unify conservation messaging for elasmobranch species across AZA institutions so that our
   institutions are speaking with one voice on the most pressing conservation concerns facing sharks
   and rays.
2. Repair biased and damaging narratives around elasmobranch science, scientists, diversity and
   inclusion in entertainment and news media to increase support for shark and ray conservation
   initiatives.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                           23
D.     Fundraising Objective

Use AZA institutions’ unique position, access, and knowledge base to create opportunities for AZA
facilities and private partners to provide support in the most direct, impactful, and collaborative process
for conservation.

1. Create a financial framework to support SAFE Sharks and Rays.
2. Develop AZA partner kickoff campaign to fund the launch of the SAFE Sharks and Rays
   conservation plan.
3. Establish SAFE Sharks and Rays Conservation Coordinator (CC).
4. Create advancement working group to build a culture of unified support across AZA and partner
   organizations that secures funding for implementation of the conservation plan.

SAFE Sharks & Rays Conservation Plan 2022-24_V2_January 2022                                                  24
IV.       Program Summary Table (Include Objectives and Actions)

A.   Conservation Objectives

     Use AZA institutions’ unique position, access and knowledge base to expand relationships, close data gaps, enhance understanding and enable
     evidence-based conservation action.

      Strategic Objective 1: Create networks, tools, and institutional approaches to encourage scientific and conservation collaboration and knowledge sharing
      between long term animal care facilities and in-situ field conservation agencies and resource managers.

      Background: As part of the SSP Sustainability project of the first SAFE Shark and Ray CAP, a range of valuable tools for human care and management of
      elasmobranchs were developed, engaging a global network of aquarium/ animal care partners. These tools will now be adapted and enhanced to provide a critical bridge
      to engage field researchers and in-situ conservationists in collaborative conservation efforts.

      Action                            Metric                      Time frame     AZA Partners         Conservation            Budget                Notes
                                                                                                        Partners

      1.1      Optimize the             a) 100% AZA participation   Q1 2023        All AZA Facilities   Zier- Niemann           $5,000 to provide
               participation in the     in ICCHC                                                        (TRACKS)                program monitoring
               International Census                                                                                             and troubleshooting
               for Chondrichthyans in   b) 100% participation of    Q1 2023        National             All non- AZA partners   support, program
               Human Care (ICCHC)       American Elasmobranch                      Aquarium lead                                updating
               as a foundation for      Society (AES) Captive                      partner                                      costs.
               building capacity to     Elasmobranch Census
               engage in future         (CEC) 2008 participants
               meaningful, strategic,
               collaborative            c) ICCHC query able on a    Q1 2022
               conservation.            participant basis with
                                        “communication feature”
                                        operational

      1.2      Develop a hematology     a) Development of           Q1 2022        All AZA Facilities   ZOOQUATIC               $5000 to provide
               and blood chemistry      reference intervals                                                                     software
               reference intervals by   complete for test species                                       Zier- Niemann           development,
               species as a standard                                                                    (TRACKS)                startup support,
               for assessing shark      b) Software development     Q2 2023        Natalie                                      program monitoring
               and ray health           complete                                   Mylniczenko          Rob Jones (The          and troubleshooting
                                                                                   (Disney)             Aquarium Vet)           support, program

     SAFE Sharks & Rays Conservation Plan 2022-24                                   25
updating
                                                                                              Mississippi Aquarium   costs.

 1.3    Create a reference       a) Reference intervals       Cownose        SAFE SC          ZooQuatic Laboratory   a) Med Calc
        library for blood        developed by the Digital     rays 2022;     Rob Jones (The   (Jill Arnold)          Subscription
        chemistry to create a    Database Team submitted      additional     Aquarium Vet)    Mississippi Aquarium   $150/year
        standard for assessing   for publication in peer      species 2022   Natalie          (Alexa Delaune)
        shark and ray health     review journal (Veterinary   and 2023       Mylniczenko      Zier Niemann (Tony
                                 Clinical Pathology) each                    (Disney)         Niemann)
                                 year as species data is                                      American Society for
                                 developed                                                    Veterinary Clinical
                                                                                              Pathology/Quality
                                 b) Phlebotomy Guide          Q4 2023        Rob Jones (The   Assurance for          b) Per species:
                                 published/distributed                       Aquarium Vet)    Laboratory Standards   Phlebotomy sites
                                                                             Natalie          Committee              anticoagulant
                                                                             Mylniczenko      (Lotti Hollinger,      recommendations,
                                                                             (Disney)         Melinda Camus)         sample collection
                                                                                                                     information and
                                 c) Reading Reference List    Q4 2023        Rob Jones (The                          processes
                                 distributed                                 Aquarium Vet)
                                                                             Natalie                                 c) Digital
                                                                             Mylniczenko
                                                                             (Disney)

SAFE Sharks & Rays Conservation Plan 2022-24                                  26
1.4    Encourage                 a) Draft a case study on the     2022-2023   StAR Steering    IUCN Conservation     a) $3,000 stipend
        collaboration among       Stegastoma tigrinum                          Committee        Planning Specialist   for intern
        AZA members in            Augmentation and                                              Group (CPSG)
        support of re-            Recovery (StAR) project                                       South-East Soo
        introduction and                                                                        Alliance for
        augmentation              b) Draft a living document       Q4 2023     StAR Steering    Reproduction and      b) virtual workshop     b) Kathy Traylor-Holzer
        programs as               that builds on IUCN                          Committee        Conservation          - in kind               would be a great
        conservation tools for    conservation planning                        SAFE S/R         (SEZARC)                                      resource. Linda
        imperiled shark and       guidelines to create a                                        Conservation NGO's                            Penfold at SEZARC
        ray species.              shark-specific handbook for                                                                                 has also done the
                                  ex situ breeding &                                                                                          Conservation Planning
                                  reintroduction programs                                                                                     training
                                  within AZA

                                  c) Evaluate at-risk S/R          Q1 2022     SAFE S/R                               c) in kind
                                  species or populations for
                                  potential programs,                                                                                         c) Use list of DD, EN
                                  coupling to existing or                                                                                     and CE species on the
                                  proposed threat mitigations.                                                                                RedList to cross
                                                                                                                      d) Use IUCN red list    reference with ICCHC
                                  d) Cross-reference the top                                                          assessments,
                                  5 species on the list of                                                            various MPA
                                  potential programs with                                                             databases, and
                                  species ranges and existing                                                         information from
                                  MPAs. (Create maps to                                                               partners.
                                  inform selection of target
                                  populations and release
                                  areas for priority species.)

 1.5    Create SAFE S/R           a) Pull 2020 Annual Report       Q1 2022     Hap Fatzinger    TRACKS                In-kind contributions   We believe that a lot of
        Conservation Network      on Conservation and                          SAFE S/R         American                                      this initial leg work
        Catalogue that            Science (ARCS) report and                    AZA Staff        Elasmobranch                                  could be a good intern
        encompasses a digital     determine gaps in reporting                                   Society;                                      project.
        database of taxa, field
        conservation and          b) In concert with the           Q1 2022     Jennie Janssen
        research efforts of       ICCHC create taxa                            SAFE S/R
        AZA and non-AZA           database
        facilities.
                                  c) Develop a list of potential   Q1 2022     SAFE S/R
                                  external partners.

                                  d) Develop a list of projects    Q1 2022     SAFE S/R
                                  ongoing and resources

SAFE Sharks & Rays Conservation Plan 2022-24                                    27
available at AZA facilities.

                                 e) Work with AZA               Q2 2022      SAFE S/R
                                 Conservation Science staff
                                 to optimize ARCs reporting
                                 accuracy

                                 f) Aligned with ARCS,          2022- 2023   SAFE S/R
                                 create a database that will
                                 provide topic interest and
                                 taxa included for AZA
                                 facilities

SAFE Sharks & Rays Conservation Plan 2022-24                                  28
Strategic Objective 2: Foster strong, mutually beneficial relationships with shark and ray conservation stakeholders to better align AZA member conservation
 initiatives towards high impact, sustainable conservation outcomes.

 Background: The first SAFE Shark and Ray CAP recognized the vital importance of engaging with the wider science-based shark conservation community. Ensuring the
 efforts of the SAFE program complement and enhance the significant existing global conservation strategy for this diverse group of species. The next steps are to
 generate sustainable working partnerships to boost the standing and contribution of AZA partnership work to the sector.

 Action                             Metric                         Time       AZA Partners      Conservation           Budget                      Notes
                                                                   frame                        Partners

 2.1      Build stronger            a) Plan a SAFE S/R             Q3 2022    SAFE S/R (Shedd   American               a) & b) ~$15,000 to bring   Increases awareness
          relationships with        symposium at American                     & GAI lead)       Elasmobranch           plenary speakers, meal      of Aquarium science
          external shark and        Elasmobranch Society                                        Society &              breaks and associated       and conservation
          ray NGOs and              (AES) annual meeting or                                     Sharks International   costs                       potential. Will spawn
          scientific societies to   Sharks International 2022                                   organizing committee                               additional
          increase our                                                                                                                             collaborations
          collective impact on      b) Sponsor SAFE S/R            AES Q2     SAFE S/R          American
          S/R conservation.         symposium/workshops at         2023; SI                     Elasmobranch
                                    AES annual meeting or          Q3 2022                      Society & Sharks
                                    Sharks International 2022                                   International
                                                                                                organizing committee

                                    c) Engage with Kira            Q2 2022    SAFE S/R          IUCN SSG
                                    Mileham to establish a
                                    deliberate strategy to
                                    better engage with IUCN
                                    Shark Specialist Group
                                    (SSG)

 2.2      Support conservation      a) Host five IUCN Red          2022-      TBD by species    IUCN SSC entities:     ~$20,000 per workshop =     Conservation
          planning for imperiled    List Assessment or             2024       identified        SSG and CPSG.          $100,000, which can be      Planning workshops
          shark and ray             Conservation Planning                                                              matched by host             are a logical
          species.                  Workshops at AZA                                            GSRI/ Conservation     institutions and NGOs       continuation of the
                                    facilities, covering species                                NGOs.                  interested in sponsoring.   Global Shark Trends
                                    of interest to SAFE S/R                                                                                        Project that just
                                    and/or the host institution.                                                                                   finished assessments
                                                                                                                                                   on all extant S&R.
                                                                                                                                                   Nicely follows
                                                                                                                                                   OnePlan the IUCN

SAFE Sharks & Rays Conservation Plan 2022-24                                         29
model of: Assess -->
                                                                                                                            Plan --> Act.

 2.3    Increase AZA             a) Support delegates from     Q3 2022   SAFE S/R            IUCN   ~$10,000 per delegate   These forums give
        presence at and          among AZA member                                                   including travel.       AZA SAFE S/R a say
        participation at         institutions to participate             Steve Olson, AZA                                   in international
        international            in Convention on                                                                           conservation
        conservation forums      International Trade of                                                                     initiatives, promoting
                                 Endangered Species                                                                         our missions while
                                 (CITES) Conference of                                                                      protecting our
                                 the Parties 19 in 2022.                                                                    operational needs.
                                                                                                                            “Walking the talk”
                                 b) Support delegates from     2024      SAFE S/R                   ~$10,000 per delegate
                                 among AZA member                                                   including travel
                                 institutions to participate
                                 in World Conservation
                                 Congress.

 2.4    Create shared            a) Coordinate a joint         Q1 2022   SAFE S/R                                           May also include
        conservation             workshop of the                                                                            other SAFE
        objectives across the    Seascape programs                       Bart Shepherd                                      programs, such as
        AZA ‘Seascape’                                                   (Corals)                                           Tree Kangaroos for
                                 during the 2022 AZA
        SAFE programs:                                                                                                      their Ridge to Reef
        Shark and Rays,          Midyear Meeting to create               James Danoff-                                      conservation
        Corals, African          a set of shared objectives              Burg (Vaquita)                                     approach.
        Penguins, Vaquita,       that will be added to
        and Sea Turtle           revised and future                      Mark Swingle (Sea                                  Additional budget
                                 Conservation Plans.                     Turtle)                                            may be required after
                                                                                                                            shared objectives are
                                                                         Patty McGill                                       identified
                                 b) Update meetings
                                                               2023,     (African Penguin)
                                 during subsequent MYM’s       2024
                                 to assess progress and                  Shelly Grow (AZA)
                                 adapt priorities

SAFE Sharks & Rays Conservation Plan 2022-24                                     30
Linked GSRI Actions

Saving Shark and Ray Species

         •   Gather and analyze data.

Ensuring Responsible Trade in Shark and Ray Products

         •   Identify – and bring to the attention of both authorities and consumers – additional at-risk species in trade and encourage CITES,
             regional and/or national controls on trade in the relevant shark and ray products.

SAFE Sharks & Rays Conservation Plan 2022-24                           31
B.   Stakeholder & Public Engagement Objectives

     Use AZA institutions’ unique position, access and knowledge base to promote meaningful change and engage positive action among key public
     and stakeholder groups.

      Strategic Objective 1: Developing and promoting an online “Action Hub” and associated social media presence: a resource base for professionals working
      with sharks. The hub will deliver SAFE Sharks and Rays resources and stimulate action for key stakeholder groups: AZA institutions, communicators, animal
      care professionals, in situ researchers, recreational fishers, ecotourism operators and media.

      Background: Through the Awareness/Communications and Conservation objectives, the SAFE Shark and Ray program will develop a range of tools to further the goals of
      the program. The Action Hub will provide a central resource bank to enable the delivery of the messaging framework, data tools and associated actions to the target
      audiences. The Action Hub will provide users with a tailored set of positive actions and resources to enable engagement with wider shark and ray conservation.

      Action                           Metric                  Timeframe    AZA Partners        Conservation          Budget                  Notes
                                                                                                Partners

      1.1      Create “Action Hub”     a) Identify, recruit    Q1 2022      Mote/SeaLife        Shark Trust           In-kind staff time,     The hub provides a central
               working group to        and secure                                                                     online coordination.    access point for delivery of
               develop website         commitment for                       AZA                                                               resources from the three
               framework, social       Action Hub (AH)                      social media team                                                 pillars of activity in the SAFE
               media presence and      team                                                                                                   S/R program. And
               activation                                                                                                                     connection with SAFE data
                                       b) Produce action       Q2 2022                                                                        tools. Access to databases
                                       hub workplan to                                                                                        will be through a registration
                                       include definition of                                                                                  process to maintain security
                                       metrics and                                                                                            and allow monitoring of
                                       monitoring.                                                                                            engagement.

      1.2      Website Specification   a) Produce needs        Q2 2022      Conservation and    Shark Trust           Wordpress Business      Initial development will utilize
                                       analysis document                    Public Awareness                          Plan = $240pa           a professional version of
                                       and identify key                     WG leads.                                                         WordPress.
                                       stakeholder groups.                                                            Development to be
                                       Interaction with                     Mote/SeaLife                              done as In-Kind from
                                       Conservation/                                                                  Mote S/C Rep.
                                       Public Awareness                     AZA
                                       groups to specify                    social media team
                                       output.

                                       b) Produce Site         Q2 2022

     SAFE Sharks & Rays Conservation Plan 2022-24                                  32
Map, development
                                 plan and creative
                                 brief

 1.3    Web Build & Test         a) Engage              Q2 2022      Kristen Corl, AZA    NOAA Fisheries       In-kind Staff time
                                 stakeholder focus                                        Comms Team           (Mote/Shark Trust)
                                 group(s)                            Conservation and
                                                                     Public Awareness     AES Partners
                                 b) Collect and         Q2 2022      WG leads.
                                 collate user                                             Shark Trust/NGO
                                 feedback and                                             Network
                                 produce final
                                 website plan.

                                 c) Carry out website   Q2-4 2022
                                 development and
                                 produce offline test
                                 platform.

                                 d) Carry out User      Q1 2023
                                 acceptance testing,
                                 complete fixes and
                                 launch live website.

 1.4    Launch & Ongoing         a) AZA institution     Q1-2 2023    SAFE S/R                                                          Look to coincide launch with
        Promotion                promotion                                                                                             MYM and Connect
                                                        Ongoing                                                                        publication

 1.5    Social Channels          a) Develop Social      Q1 2023      SAFE S/R             AES contacts / key   Contract for external   Focus research community
                                 Media (SM)                                               influencers          SM content manager      on Twitter
                                 platform and                        AZA Institution                           (TBC – depending on
                                 delivery plan                       Volunteer (or                             scope of work)          Use Facebook/Instagram
                                                                     recruit external                                                  page & groups for engaging
                                 b) Build core          Q1-Q4 2023   contractors) for                                                  collaboration and providing
                                 audience through                    audience                                                          sharable resources for wider
                                 hashtag targeting      Ongoing      development,                                                      audience.
                                 and tagging.                        scheduling and
                                                                     channel
                                                                     management.

                                                                     Kristen Corl (AZA)
                                                                     and a liaison in
                                                                     the PR Marketing
                                                                     Committee

SAFE Sharks & Rays Conservation Plan 2022-24                                 33
Strategic Objective 2: Promoting and facilitating best practice community (citizen) science projects that support the SAFE Sharks and Rays conservation
 objectives.

 Background: Engaging motivated individuals and groups in shark conservation can be facilitated through well managed and engaging community (citizen) science
 programs. Identifying, auditing and promoting suitable best practice projects to AZA institutions will ensure quality engagement for participants and boost records for
 identified projects.

 Action                            Metric                 Timeframe        AZA Partners          Conservation             Budget                  Notes
                                                                                                 Partners

 2.1      Produce and              a) Production and      Q1 2022          North Carolina        Shark Trust              In-kind partner staff   Guide based upon existing
          disseminate guide for    publication of guide                    Aquariums             Wild Me                  time                    best practice guidelines and
          projects based on        and checklist.                          Georgia Aquarium                                                       partner experience in
          principles of                                                                                                                           delivery of CS programs.
          community (citizen)
          science                                                                                                                                 Including evaluation
                                                                                                                                                  framework & guidelines

 2.2      Promotion of key         a) Assess project      Q2-4 2022 (in    SAFE Steering                                  In kind AZA             Ensure that projects cover a
          projects for             suitability against    line with hub    Committee (SC)                                 Institution and         range of groups – e.g Divers,
          institutional            criteria               development)                                                    partner staff time      Beachcombers, Boat users,
          engagement including                                             AZA institutional                                                      fishers.
          resources and links to   b) Assign AZA          Q2 2022          staff
          project partners.        project link

                                   c) Contact             Q3-4 2022
                                   organizers and
                                   establish
                                   partnership
                                   agreement

                                   d) Populate and test   Q1 2023
                                   page(s) on action
                                   hub

SAFE Sharks & Rays Conservation Plan 2022-24                                       34
e) Conduct and   Annually
                                 produce Annual   Ongoing
                                 Review

SAFE Sharks & Rays Conservation Plan 2022-24                 35
Strategic Objective 3: Building credibility and trust in the SAFE program by communicating, supporting and amplifying shark and ray policy priorities to enable
 institutional engagement with their audiences.

 Background: In combination with research, stakeholder engagement and public participation, policy change is a key lever for shark and ray conservation. In the diverse and
 well-established sector, AZA SAFE will seek to establish a key role connecting Aquarium Conservation Partnership (ACP), AZA Government Affairs Committee (GAC) and
 the Global Shark and Ray Initiative (GSRI) partnership of NGO’s to elucidate, communicate and engage support for the goals of science-based conservation.

 Action                          Metric                 Timeframe        AZA Partners          Conservation           Budget                 Notes
                                                                                               Partners
 3.1    Create a Shark and       a) Identify, recruit   Q1 2022          AZA institutions      ACP                                           Ensure connectivity with
        Ray Policy working       and secure                              supporting one of     Shark Advocates                               the wider GSRI
        group from SAFE          commitment from                         their staff to work   Shark Trust                                   partnership and
        Sharks and Rays          participants,                           on this project       IUCN                                          maximize potential for
        steering committee       partners and                                                  AES                                           AZA SAFE to harness
        member                   leadership.                             Andrea Densham                                                      public support for
        organizations and                                                (Shedd)-                                                            campaigns and
        wider partnerships.      b) Conduct working     Q1 2022          Connections with                                                    objectives.
        Work to form a           group meetings on      Ongoing          ACP and AZA
        productive               a quarterly basis                       Gov Affairs                                                         Establish connectivity
        partnership with the     and provide for ad-                     Committee.                                                          between science, public,
        AZA, ACP, GAC,           hoc intersessional                                                                                          stakeholders and policy
        GSRI.                    meetings on key                         Jen Keaton/Steve                                                    so guide the ethos of the
                                 topics                                  Olson (AZA)                                                         AZA SAFE policy
                                                                                                                                             actions to guide future
                                 c) Define              Q2 2022          AZA People                                                          partnership
                                 appropriate metrics                     Advancing                                                           development.
                                 and protocols for                       Conservation
                                 measurement of                          Together (PACT)
                                 impact

 3.2    Create and               a) Produce and         Q1 2022          Steve Olson &         ACP                                           The policy position statement
        publish/distribute a     disseminate a draft                     Jen Keaton            Shark Advocates                               sets out the ethos of the
        policy framework to      policy framework.                                             Shark Trust                                   program, the theory of change
        aid in the evaluation                                            S/R Policy            IUCN                                          and provides a framework for
        of new and existing      b) Policy working      Q1 2022          Working Group                                                       future SAFE policy
        shark/ray                group to review and                                                                                         engagement and positioning.
        conservation policy      sign-off on position
        efforts and produce      statement
        advisory alerts for
        AZA member               c) Produce regular     Q2 2022
        institutions.            policy briefings and   Ongoing
                                 distribute through
                                 AZA and ACP

SAFE Sharks & Rays Conservation Plan 2022-24                                      36
networks.
 3.3    Engage with wider        Coordinate              Q4 2022 (as    S/R Policy
        policy networks and      institutional support   and when       Working Group
        partners to activate     for relevant            appropriate)
        AZA institutional        advocacy
        support and              opportunities and
        amplification of         produce annual
        relevant policy          impact evaluation
        initiatives.             report.

SAFE Sharks & Rays Conservation Plan 2022-24                                   37
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