CONSTRUCTION INDUSTRY INSIDER

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CONSTRUCTION INDUSTRY INSIDER
CONSTRUCTION

INDUSTRY INSIDER   2021
CONSTRUCTION INDUSTRY INSIDER
ECONOMIC DEVELOPMENT BOARD
                KATHRYN HECHT, CHAIR JORGE ALCAZAR SKIP BRAND PAM CHANTER
    DIRECTORS
    BOARD OF

                WAYNE LEACH MICHAEL NICHOLLS RICHARD MARZO JORDAN KIVELSTADT
                REGINA MAHIRI LINDA KACHIU
                SHEBA PERSON-WHITLEY, Executive Director

                                        EDB FOUNDATION SPONSORS

                                         FOUNDATION LEVEL

                                           PRESENTING LEVEL

                                             PREMIER LEVEL

                                            EXECUTIVE LEVEL
                      •   AMERICAN RIVER BANK              •   NORTH BAY ASSOCIATION OF
                      •   COMCAST                              REALTORS
                      •   SONOMA CLEAN POWER               •   SUMMIT STATE BANK
                      •   PISENTI & BRINKER LLP

                     SONOMA COUNTY BOARD OF SUPERVISORS

SONOMAEDB.ORG                                      PG. 2
CONSTRUCTION INDUSTRY INSIDER
CONTENTS

                  4.     EXECUTIVE SUMMARY

                  6-8.   MOODY’S INDUSTRY ANALYSIS

SONOMAEDB.ORG   PG. 3
CONSTRUCTION INDUSTRY INSIDER
INDUSTRY INSIDER: CONSTRUCTION

   EXECUTIVE SUMMARY                                                                                June 2021

   The Sonoma County Economic Development Board (EDB), in partnership with the Workforce
   Investment Board (WIB), is pleased to present this 2021 Local Industry Insider Report. For
   additional information, questions, comments, or suggestions, please contact us at (707) 565-7170
   or visit www.sonomaedb.org.
   Disclaimer to the Reader: The forthcoming details in this report reflect trends sourced from data gathered
   during the novel COVID-19 pandemic. Figures, such as employment rates, have been susceptible to great
   variability and are ever-changing.

   HIGHLIGHTS

   Real Estate Market:                  Labor Force:                         Construction Costs:
   Sonoma County’s                      With construction payrolls           Builders are experiencing
   construction industry has            being relatively successful          higher commodity and labor
   managed the trouble of the           during the COVID-19                  expenses. Though
   pandemic better than most            pandemic, the demand for             construction labor wages
   industries. On an annual basis,      the construction workforce is        plateaued in mid-2020, they
   Sonoma County construction           expected to continue well            are expected to accelerate as
   job losses are five percent less     after. Though it is expected         residential building ramps up
   than the losses spread across        for there to be job                  and competition for an
   total employment. The relative       opportunities in the industry,       adequate workforce rises.
   success has been supported           employers may have trouble           Other input costs are on the
   by the residential real estate       acquiring an adequate                rise as well. Most notably,
   market. Sonoma County house          workforce. The potential             Lumber prices are likely to
   prices continue to rise at the       trouble is twofold, and are          continue going up until there
   fastest pace in over two years       not mutually exclusive. The          is an end to the COVID-19
   as demand outpaces supply;           first reason is housing              induced supply shocks; the
   despite single family permit         affordability and the second         same holds true with copper,
   issuance still being nearly          reason is the demographics in        steel and fuel prices. Despite
   double what it was in 2017.          Sonoma County shifting               the short term increases in
   This surge in demand is likely       toward an aging population.          input costs, it is likely that
   coming from the following:           Both of these challenges pose        short term returns on
   the increase in remote work,         potential threats to securing a      construction will be strong
   proximity to the Bay Area, and       willing and able workforce for       and will likely move steadily
   relative affordability among         the construction industry.           with home prices.
   Bay Area counties.

SONOMAEDB.ORG                                         PG. 4
CONSTRUCTION INDUSTRY INSIDER
SONOMAEDB.ORG   PG. 2
CONSTRUCTION                       Sonoma County

    Recent Performance. Sonoma County’s                 bust in early 2007. In addition, lending standards      Biden’s term as president increasing by 13.5 mil-
economy has taken its foot off the gas. Fol-            and income requirements for borrowers have              lion jobs. This compares with 11.4 million jobs
lowing a steep drop in December, job gains              remained relatively stringent through the worst         without the plan, and 10.5 million if neither the
through the first two months of the year have           of the pandemic, so the risk of a downturn in           infrastructure plan nor ARP had become law.
been minimal, pushing year-ago job growth               house prices is lower.                                  Unemployment is also meaningfully lower with
further behind the California average. The                   The lack of existing-home supply available         the plan, falling to a low of 3.5% by the end of
chief culprit was the reimposition of business          for potential homebuyers will remain a weight           2024, consistent with the low reached just prior
restrictions given rising COVID-19 case counts          as the dearth of selection begins to eat away           to the pandemic. Labor force participation is also
throughout the state. Sonoma remained in the            at sales. Seasonally adjusted existing-home             expected to fully recover from the impact of the
state’s most restrictive purple tier through the        inventory fell to 1.12 million units in February, its   pandemic by the end of 2024.
beginning of March, but case and test positivity        lowest level in more than 20 years. Although the             Industry drivers. Sonoma County’s hous-
rates have fallen sharply, allowing the county          inventory-to-sales ratio improved slightly as a         ing market has proved resilient in the wake of
to move into the less restrictive red tier on           result of a drop in sales, at two months of supply      years of devastating wildfires and the disrup-
March 14. This allows the county’s retail and           at the current pace of sales, it is hovering near a     tion caused by shelter-in-place orders amid the
leisure/hospitality establishments to open in-          record low. Moreover, even as new-housing con-          global pandemic. Significant rebuilding efforts
doors at limited capacity.                              struction streamed higher in 2020, it has given         following the Tubbs wildfire and to a lesser
    As expected, leisure/hospitality is the worst-      up gains in the opening months of 2021 and has          extent the Kincade fire over the past few years
performing industry, with payrolls down nearly          thus far been insufficient to relieve the supply        have eased supply concerns, and the county has
40% from year-ago levels. While still struggling,       challenges in the existing-home market.                 recouped nearly all the housing units lost to the
goods producers are broadly faring better than               Despite higher rates and constricted sup-          natural disasters. Permit issuance cooled again
service providers. Construction in particular has       ply, existing-home sales will advance slightly          in 2020 as these rebuilding efforts wound down
held up well given the strength of the hous-            in 2021 as the broader economy accelerates in           but was still nearly twice as strong as in 2017.
ing market. Payrolls are down just 8% on an             the second half of the year. Vaccine distribution       Still, demand is surging, partly because of the
annual basis, compared with nearly 13% for              is picking up the pace, and as herd immunity            proliferation of remote work, which is drawing
total employment.                                       is reached in mid-2021, consumer confidence             more residents to Sonoma, given its high quality
    The residential real estate market held up          will rebound. Generous fiscal stimulus will also        of life and proximity to the Bay Area economies.
remarkably well during the initial stages of the        course through the economy, bolstering the la-          Available inventory is being whittled down, with
pandemic and remains in good shape. House               bor market and income in coming quarters.               the National Association of Realtors reporting
price appreciation is advancing at its fastest pace          Consequently, existing-home sales will end the     just over two months’ worth of supply at the
in more than two years and sits neck and neck           year at around 1.4 million units, up modestly from      existing pace of sales, the lowest level since the
with the California average. According to the           the 1.2 million units registered at the end of 2020.    post-Tubbs fire rush.
California Association of Realtors, housing inven-           Demand for certain segments, particularly               Though a pickup in construction coupled
tories in terms of monthly supply are at just less      office structures, is unlikely to be clear until        with a retreat in household formation has meant
than three months, on par with the July 2018 low.       workers can safely return. From there, many in-         that single-family housing completions have
Single-family permit issuance showed signs of ac-       dividuals and companies that have transitioned          caught up to household formation, it will take a
celerating late in the year, but has since retreated.   to a remote work environment in the past year           few years of above-trend growth to bring supply
Nonetheless, it remains above its historical pace       may continue to do so, crimping demand for              and demand back into balance and alleviate the
as the fire rebuilding phase winds down.                new office investment longer term. The infra-           shortage of listings. Affordability is forecast to
    The commercial real estate market is bifur-         structure plan results in a stronger economy            decline only modestly through the end of the
cated. Vacancy rates have ticked higher, especially     over the coming decade, with higher GDP,                decade as house price appreciation slows to a
in the most affected retail market. There are still     more jobs and lower unemployment. However,              more modest pace and income growth finds
signs of life, however. The value of nonresidential     the most immediate impact in early 2022 is              another gear. Yet Sonoma will still rank as one
permitting surged in the fourth quarter, register-      to marginally reduce growth, as the higher              of the least affordable metro areas in the nation
ing its best performance since mid-2018.                corporate taxes take effect right away while            despite remaining among the most affordable in
    Macro drivers. National house price apprecia-       the increased infrastructure spending does not          the Bay Area.
tion will extend into 2021, although it will cool       get going in earnest until later in the year. This           In 2019, the last year for which data are avail-
somewhat from its breakneck pace in 2020. The           changes quickly. By 2023 and throughout much            able, the county’s population fell by 0.9%, marking
aggregate CoreLogic Case-Shiller price index will       of the middle part of the decade the ramp-up            just the fifth decline since tracking began nearly
grow by 5.6% in 2021, bolstered by consistently         in infrastructure spending significantly lifts          a half century ago and by far the sharpest drop in
tight existing-home supply. Nonetheless, there          growth. The apex in the boost to growth from            that period. Previous research by Moody’s Analytics
will be some moderation on the demand side, as          the plan is in 2024 when real GDP is projected          sought to separate the effects of natural disasters
financing costs are increasing. For example, the        to increase 3.8%, compared with 2.2% if the             from affordability in determining net migration
30-year fixed mortgage rate will advance to 3.7%        plan fails to become law. In terms of jobs, with        and found no statistically significant impact of
by the end of 2021 and 4.1% by the end of 2022          the infrastructure plan the economy recovers            wildfires on net migration in California. Although
     U.S. house prices are only moderately              the jobs lost in the pandemic recession by early        it is naïve to assert that two significant wildfires
overvalued, according to the Case-Shiller trend         2023, not much different from without the               in three years will have no impact on Sonoma’s
equation, at 8.5%, a far cry from the 35.2% rate        plan. But the plan does result in substantially         population growth, there is little empirical evidence
of overvaluation before the onset of the housing        more jobs mid-decade, with employment under             to suggest that they will prove meaningful drivers

   MOODY’S ANALYTICS / March 2021                                                                                                                                      1
CONSTRUCTION                       Sonoma County

     of demographic trends. Instead, broader macroeco-        Many expansion plans were postponed or de-              rise in housing starts even after rebuilding efforts
     nomic factors such as costs, availability of jobs, and   layed during the outset of the pandemic, but            are completed. Lower in-migration would sap
     more qualitative considerations such as weather          with the national economy expected to surge             housing demand and hamper Sonoma’s ability to
     and quality of life are more predictive of population    this year, vacancy rates across property types          outrun labor market constraints.
     growth—and consequently, economic potential—in           will decline and prices will rise. Retail will be the        The changing of the demographic guard is at
     the long run. There is some upside risk that the shift   slowest to recover. Vacancy rates were already          hand, and millennials are diving into homeown-
     to remote work may benefit Sonoma, given its             rising prior to the pandemic, and retailers are be-     ership as they age into having families. Better
     amenities and proximity to the Bay Area.                 ing pressured by the rise of e-commerce.                income gains and improved job prospects will
         The commercial real estate market is more                 Operating expenses. Commercial and resi-           stir even more young households to plunge into
     of a mixed bag. According to Keegan & Coppin,            dential builders will contend with higher commod-       homeownership. This will boost home sales and
     vacancy rates across property types have ticked          ity prices and labor expenses. Robust demand for        new construction. The recent improvement in
     higher during the pandemic. The proliferation            workers will increase wage pressures for construc-      the national homeownership rate suggests that
     of e-commerce helped buoy industrial property            tion workers. Construction wages in Sonoma had          this is already happening.
     demand, but at the same time chipped away at             paused in the second and third quarters of 2020              The feverish pace of expansion at local food,
     retail, which was already being pressured prior to       following strong growth in previous years. With         beverage, consumer goods and hospitality op-
     COVID-19. Office vacancy rates rose modestly             residential building set to accelerate, construction    erators will create fertile ground for commercial
     as well. Moody’s Analytics expects office vacancy        wage growth will accelerate again.                      developers. However, the construction of new
     rates to improve as Sonoma moves into the red                  Commodity prices are already hitting an-          office buildings will proceed at a more modest
     tier. Vacancy rates across property types will           other gear as the global economy heats up.              pace as office-using industries expand into exist-
     likely improve as the vaccination rollout acceler-       Lumber prices, in particular, are surging, and the      ing space and the acceptance of remote work
     ates and the economy marches into recovery.              forecast calls for continued growth until COVID-        chips away at some demand for office space.
     Firms will look to capitalize on the rip-roaring         19-related supply shocks are unwound.                       Upside risks. The newly passed fiscal stimulus
     growth as consumers unleash pent-up demand                    Returns. The economic recovery will see            bill will pave the way for a faster than expected
     over the next few years, and with more economic          upward real estate price pressure as material           economic recovery, and the American Jobs Plan
     certainty, expansion plans that were put on hold         costs climb, but across the country the for-            specifically provides significant upside risk for the
     will push forward. F The biggest boost to spend-         mer will predominate in terms of near-term              construction industry. The infrastructure package
     ing goes to traditional infrastructure, including        profitability. Returns had been especially              is larger than that assumed in the March baseline
     transportation projects such as roads, bridges           good prior to the pandemic, fueled by low               forecast and lends significant upside to construc-
     and ports, and to shore up the nation’s crumbling        energy and materials prices. However, as the            tion spending over the next several years if passed.
     water and power infrastructure. These projects           expansion aged and labor costs rose, returns                  Stronger than expected population growth
     will spur construction spending and employ-              were already beginning to tighten and con-              should more Bay Area residents move to the
     ment nationally as government spending is                verging to long-run averages.                           more spacious Sonoma County region pro-
     distributed to the private sector through grants              With the economy set to rev up this year,          vides significant upside risk for the housing
     and partnerships.                                        strong demand for both commercial and residen-          forecast. Improved housing affordability as a
         Short-term pricing. Homebuilders’ pricing            tial properties will exert upward price pressure that   result of more modest house price increases,
     power will remain strong in the near term, buoyed        will ensure near-term profitability. House price        better than expected income gains, or more
     by ultra-low mortgage rates and the release of           appreciation will slow from last year’s breakneck       rapid rebuilding efforts is the primary avenue
     some pent-up demand for residents that have              pace but will remain robust. Thus, construction         through which the forecast for residential con-
     been cooped up for nearly a year because of the          returns will move in tandem with house prices.          struction could surprise to the upside.
     pandemic. Historically low inventories that have              Long-term outlook. The long-run outlook for              Downside risks. The distribution of
     propped up house prices this year will encourage         Sonoma’s residential and commercial real estate         COVID-19 vaccines remains a primary risk.
     more homebuilding and will slowly erode at pric-         markets is sanguine. The COVID-19 pandemic              The baseline forecast assumes that herd im-
     ing power as supply catches up to demand.                created a much smaller disruption to the housing        munity will be reached this summer. However,
         Apartment rents will modestly retreat as the         market than first anticipated, but demographics will    there is still the risk that public mistrust of the
     moratorium on evictions and the pause of rental          play a far more important role in the long term.        vaccines could slow their adoption and use-
     payments due to the pandemic are lifted, which                Net migration has slowed substantially             fulness, delaying herd immunity and causing
     will temporarily push up vacancy rates and chip          over the past four years, coinciding with the           economic growth to fall short of expectations.
     away at demand. While rents submarined in the            swift erosion in housing affordability. The             A more devastating risk is the possibility that
     Bay Area during the pandemic as some workers             deterioration in affordability is forecast to           new variants of the virus are either partially or
     left the area, Sonoma’s declined only modestly,          slow over the next couple of years, and with            fully resistant to current vaccines. Under such
     roughly on par with the national average, despite        house prices expected to advance modestly               a scenario, the odds of widespread lockdowns
     its high costs. Rental vacancies statewide are           over the next year, affordability will hold up          would increase, stressing the global recovery.
     forecast to increase moderately through the              better in the medium term. Still, Sonoma’s              Under such a scenario, investment spending
     end of this year, which will further pressure rents      coastal location in high-cost California ensures        and the housing market would retreat once
     lower until the economy kicks into another gear.         that it will remain one of the least affordable         again, undermining construction spending and
         Prices for commercial properties will be mixed       destinations nationwide.                                employment.
     but will generally improve as firms grow more                 Population growth is expected to remain                  Colin Seitz
     certain about the trajectory of the U.S. economy.        weak but strong enough to support a modest                    March 2021

2                                                                                                                                 MOODY’S ANALYTICS / March 2021
CONSTRUCTION Sonoma County

Real Estate Market Is Surging Again                                                                    Prices and Home Sales Recover Swiftly
Construction permits, Sonoma County, 3-mo MA
4.5                                                                                        30          10                                                                                           800
             Multifamily, ths, SAAR (L)                                                                                              Existing-home sales, # (L)
4.0
             Single-family, ths, SAAR (L)                                                  25            9
3.5                                                                                                                                  Median house price, $ ths (R)                                  700
             Nonresidential, $ mil, SA (R)                                                               8
3.0                                                                                        20
                                                                                                         7                                                                                          600
2.5
                                  12-mo MA                                                 15
2.0                                                                                                      6                                                                                          500
1.5                                                                                        10
                                                                                                         5
1.0                                                                                                                                                                                                 400
                                                                                           5             4
0.5
0.0                                                                                        0             3                                                                                          300
      06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21                                                        00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Sources: Census Bureau, CIRB, Moody’s Analytics                                                        Sources: CoreLogic, California Assn. of Realtors, Moody’s Analytics

                                                               Presentation Title, Date        1                                                                         Presentation Title, Date     2

After a brief lull at the height of the pandemic, residential and                                      Stay-at-home orders depressed home sales during the typically busy sum-
nonresidential permitting is roaring back in Sonoma County. The                                        mer listing months in 2020. Would-be sellers held off on listing, and home
pace of permit issuance is below that seen in 2019 as the rebuild-                                     sales registered their slowest pace in nearly a decade. However, with
ing efforts from the Tubbs fire are largely complete. Yet the tra-                                     contagion fears easing in recent months and the vaccine rollout underway,
jectory in recent months points to a strong 2021. Robust house                                         home sales have come surging back. Meanwhile, house price appreciation
price appreciation and a still-low supply of homes will encourage                                      has soared as inventories remain low and demand for Sonoma’s high qual-
homebuilders to get in on the action.                                                                  ity of life has pushed more residents to snap up available property.

Affordability Declines Begin to Slow                                                                   Input Costs Rise Across the Board
Composite housing affordability, 2013Q1=100                                                            Producer prices, 2014Q1=100
 130                                                                                                   200                                                                                            5
             Sonoma               Santa Barbara                                                                                                                                Lumber (L)
 120                                                                                                   175          Construction wages* (R)
             Santa Cruz           Monterey                                                                                                                                                            4
 110         Marin                                                                                     150
 100                                                                                                                                                                           Copper (L)
                                                                                                       125                                   Steel (L)                                                3
  90
                                                                                                       100                                                                                            2
  80
  70                                                                                                     75
                                                                                                                                                                                                      1
  60                                                                                                     50                                                       Diesel (L)
  50                                                                                                     25                                                                                           0
       13      14        15        16        17        18         19           20              21             14    15      16      17      18      19      20     21F       22F       23F
Sources: California Assn. of Realtors, Census Bureau, Moody’s Analytics                                Sources: BLS, Moody’s Analytics                                           *% change yr ago

                                                                Presentation Title, Date           3                                                                      Presentation Title, Date        4

Housing affordability remains the key challenge facing Sonoma Coun-                                    Residential and commercial builders will grapple with rising com-
ty’s residential real estate market. Slowing house price appreciation                                  modity prices and increasing wage pressures. The global econom-
over the past year has helped ease some of the concern. The county’s                                   ic recovery will increase labor market tightness for construction
high quality of life and relatively low business costs make it attractive                              workers and push up prices for housing materials. Demand for
to potential residents and entrepreneurs. The improvement in housing                                   commodities is already showing signs of accelerating as vaccines
affordability could help stem the tide of out-migration and outright                                   begin to roll out across the globe, and timber prices in particular
population declines, which have become the norm in recent years.                                       are surging.

  MOODY’S ANALYTICS / March 2021                                                                                                                                                                             3
SONOMAEDB.ORG

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