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CONTENT & INFORMATION DESIGN Customised Infographics – Presentation Design – Animated Videos – Microsites – Corporate Publishing – Distribution, Lead Generation & Advertising
THE THREE PILLARS OF STATISTA
08
Collaborative Workspace
in Numbers Countries with the highest
number of coworking
spaces (2013)
Netherlands
Russia
80 154 39
44 39
Canada U.K 29 230 Poland
Belgium
Germany Japan
121 129
781 Portugal France
91
42
199 Italy
United States
Spain
95 Australia
Brazil 60
Physical office space per employee Number of people working in
(and change from 2014) coworking spaces worldwide
Helsinki Stockholm Paris
2010 2017
29.2 m2
(-12.3%) 19.8 m2 19.0 m2
(-7.5%) (-1.6%)
21,000
Frankfurt
Average London
27.1 m2
1,180,000
(+1.5%)
16.6 m2
Munich Copenhagen 19.6 m2 (-8.8%)
(-2.9%)
Luxembourg
Berlin
12.8 m2
(-1.5%)
Madrid
25.6 m2 25.1 m2 19.6 m2
(-1.5%) (-5.6%) (-6.2%) 9.3 m2 (+22.4%)
Survey question: How much has your work style
altered since you entered a coworking space?
87.8% 86.0% 60.4% 59.3% 56.9% 42.3% 42.1%
Better More Relax Working Work
interaction motivated more at space more Increased Work is less
with and home is more frequently income complicated
others productive organized in teams
Platform (statista.com) Research & Analysis Content Marketing & Information Design
Leading statistics portal worldwide Tailored market research and analysis More than 22 designers, editorial researchers &
creative consultants
Over 1,500,000 statistics on 80,000 topics from more Approx. 70 business analysts
than 18,000 sources Content & Design (e.g. infographics, presentations)
Quantitative and qualitative market research
Industry reports, dossiers, studies Marketing & Advertising
e.g. surveys, market & competitor analysis, M&A
Provides forecasts for 500 industry sectors and 50 targeting, expert interviews / panels, data modelling Desk Research & Editorial
countries and forecasting
02
STATISTA CONTENT & DESIGN
The Statista Content Marketing & Information Design department assists you from concept development, research and editorial
work to the graphic design and distribution of the work. Thanks to our access to statista.com and the 18,000 market data sources
behind it, a team of experienced researchers and creative editors, we can visualise any topic for you.
Content & Design Marketing & Advertising Consulting
Customised Infographics, Content Marketing
Lead Generation
Editorial Storytelling
Advertising & Sponsored Information Design
Animations Infographics Posts
(GIFs..)
Workshops
High-end Presentations
Desk Research & Editorial
Customised Videos
Desk Research
Corporate Publishing
(e-books, whitepapers, blog posts, etc.)
Editorial Work
Microsites
03
THE POWER OF INFORMATION DESIGN
Visual information and graphic design grab our attention.
They’re easy for the human brain to process quickly and
they stay in our memories for a long time. Infographics
and other types of information design have the power to
reduce complexity down to its true essence.
Working with us, our global customers consistently
experience measurable results that highlight the
effectiveness of content marketing, primarily in the
form of click rate growth, shares, brand popularity,
conversions as well as media coverage and sales.
Website Mobile Social Media Press Release &
Use our customised infographics, videos, publications or Newsletter
presentations for your upcoming tasks – whether it’s:
marketing campaigns,
press releases,
project summaries,
internal or external presentations,
e-mail newsletters,
sharing insights with clients,
pitches or social media activities
… just to name a few.
Magazine Flyer Poster Roll-up
04
THE PROCESS
With 18,000 market sources and a team of editorial & design experts,
we can visualise any topic
(in various languages).
Idea/Campaign Development Data Research Editorial Work Design Distribution
Statista & Client Lean back... ... ... ...
05
PORTFOLIO
CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity
Standard Chart
1 data chapter per chart
Simple design and illustrations
Best suited for:
presentations, internal / external PR, online
media, publications, marketing campaigns, social
media, communication of one key takeaway
Portrait Landscape
h: 684 px
h: 960 px
w: 960 px
w: 684 px
07
CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity
Standard Premium Chart
Up to 4 data chapters per chart
Advanced design and illustrations
Best suited for:
presentations, internal / external PR,
communication of overall takeaways,
short storytelling, visualisation in reports
& studies, marketing campaigns, project
summaries
Portrait Landscape
h: 684 px
h: 960 px
w: 960 px
w: 684 px
08
CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity
Giant Chart
Up to 7 data chapters per chart
High-end design and illustrations
Editorial storytelling
Option to cut into several standard charts
Best suited for:
presentations, mobile communication, internal /
external PR, communication of overall takeaways,
visualisation of research & projects results,
storytelling, marketing campaigns, process
visualisation, business model & KPI summaries
w: 960 px w: flexible
h: flexible special formats possible
h: flexible
09
ANIMATIONS Self-running animations, showing stats, insights and great wording and design
10PRESENTATION DESIGN fresh and handcrafted presentations by our presentation design artists
11SNIPPET VIDEOS Precise and spot-on. Brief clips to visualise infographics or key takeaways.
12ANIMATED VIDEOS data-driven and to the point – get your message across
13MICROSITES content on user-friendly websites to engage with your communities
14CORPORATE PUBLISHING whitepapers, brochures, e-books and reports – creative and number-based
03
Executive Summary Top sectors for
millennials (2014)
In this report, we take a close look at a new 18 to 24-year-olds
generation of employees, breaking down 25 to 34-year-olds
their career expectations and the effect on Leisure & Hospitality
the modern workplace. 22.9%
09
While the media likes to cast this
generation as lazy and entitled, the
Their older colleagues may
interpret millennial behaviour Retail & Wholesale
9.9%
Advice
data shows a more complex story. as self-promoting. And with the
Integrating the millennial employees doesn’t have to involve rewriting the
21.5% book on workplace management. Sensitivity to generational values will go
Millennials have high expectations growing emphasis on digital
14.6%
a long way in adapting your organization for this new breed of employees.
of their lives, but it’d be false to literacy, many of these older
Read on for a few tips on how to have a smooth transition:
say they feel entitled to success. employees now find themselves
Healthcare
They have a lot to give and are reporting to a manager half 1 2 3 4
willing to put in the necessary work their age. This situation can be 9.2% Use generational Communicate the Foster a culture of Embrace mentorship,
to achieve their dreams. This is a uncomfortable for both parties differences training reasons for structural network learning: formal or otherwise,
13.7%
generation that treasures learning and, if not handled with care, to help employees changes, like moving encourage employees between younger
and has a strong drive to expand can be detrimental to company Professional & Business set aside their to an open office plan to trade ideas, and older employees.
misconceptions and or the introduction of insights and feedback Let older employers
their knowledge and skills suite. culture. It is imperative that 8.7%
see the added value social media recruiting, across departments feel their experience
Relative to older generations, it can managers find a way to integrate
12.7% each generation brings so all08
employees feel and generations is valued and
feel like they expect a lot back from the working styles and values of a
to the workplace up-to-speed simultaneously
Collaborative Workspace
their employer in terms of feedback, multigenerational workforce while Education satisfy the millennial
training, advancement possibilities, still preparing their organization for SOURCES employee’s desire for
7.3%
in Numbers
and working-style accommodation. the workforce of the future. Catella Market Tracker November 2015 pwc Millennials at work, Reshaping the Workplace feedback and direction
CBRE, Millennials: Myths and Realities 2016 Social Science Research Network, Coworking:
Countries with the highest CEB, Five Tips for Recruiting Millennials a transdisciplinary overview 2013
Telefónica Global Millennial Survey: Europe Results
Manufacturing
Percentage of professionals that strongly/ number of coworking
CEB, Learning & Development Leadership Council
CEB, The Millennial Myth The Wall Street Journal
9.0% spaces (2013) YouGov, World of Work Employees Survey 2016
somewhat agree each generation displays Coople, OnePoll 2016
Deskmag, 2017 Coworking Forecast U.S. Census Bureau, Young Invincibles 2014
the following characteristic (U.S., 2013) Netherlands EY, Executive Summary Generations Research 2013
Russia
Pew Research Center, A.T. Kearney, Where are the
154 39
Collaboration
Millennials Generation X Babyboomers 80 44 Global Millennials? 2016
39
Canada U.K 29 230 Poland
0% 20% 40% 60% 80% 100% Belgium
Germany Japan
Tech savvy 121 129
781
Generation
Portugal France
91
Social media opportunist 42
199 Italy
United States
Spain
Adaptability
Entitled and concerned
The Rise of Millennials in the Workplace
primarily about individual
promotion
95
Brazil
Australia
60
Enthusiastic
Brand ambassador Physical office space per employee Number of people working in
Lacking relevant experience
(and change from 2014) coworking spaces worldwide
to make an immediate
Helsinki Stockholm Paris
contribution
2010 2017
Difficult to work with
29.2 m2
(-12.3%) 19.8 m2 19.0 m2
(-7.5%) (-1.6%)
21,000
Frankfurt
Average London
27.1 m2
1,180,000
(+1.5%)
16.6 m2
Munich Copenhagen 19.6 m2 (-8.8%)
(-2.9%)
Luxembourg
Berlin
12.8 m2
(-1.5%)
Madrid
25.6 m2 25.1 m2 19.6 m2
(-1.5%) (-5.6%) (-6.2%) 9.3 m 2
(+22.4%)
Survey question: How much has your work style
altered since you entered a coworking space?
87.8% 86.0% 60.4% 59.3% 56.9% 42.3% 42.1%
Better More Relax Working Work
interaction motivated more at space more Increased Work is less
with and home is more frequently income complicated
others productive organized in teams
15CONTENT DISTRIBUTION
Increase your exposure and reach relevant b2b contacts, academics, jour- Example: sponsored post in Statista newsletter Example: sponsored post on Statista website
nalists and influencers via Statista’s portal, social media channels and daily
infographic newsletter. Use our sponsored post service as a content distribu-
tion option. Sponsored posts always include a short article and a link to your
landing page.
Distribution via:
w ww.statista.com
2.4 million unique visitors and 7 million page impressions per month
Statista Infographic newsletter
140,000 recipients daily, 20% opening rate. Recipient segmentation: 50%
enterprises, 20% media and agencies, 15% public sector and 15% others
Statista Facebook Page 26,000 fans
Statista Twitter feed 22,000 followers
Statista Infographics App 3,000 downloads
16STATISTA RESEARCH & ANALYSIS
Market analysis
Competitor analysis
M&A targeting
Expert interviews / B2B Panel
Custom research projects
Primary market research (online surveys)
Employee engagement surveys and insights
Data modelling and forecasting
17REFERENCES
Statista has successfully supported multiple PR campaigns through
customised infographics. Via distribution on its own channels,
Statista has also helped to establish RetailMeNot as a thought
leader in the German and Spanish markets.
Christian Ulrich, PR Manager New Markets @ RetailMeNot
The numbers are simply awesome. I like your approach
to the numbers very much. There is nothing that needs
to be changed. The infographic is amazing.
Carlos Barrigüete, CEO @ RhinoB
Infographics are a vital part of our content strategy. We allocate a large part of
our media budget to the creation of infographics. The all-encompassing data
research for our infographics, the great consideration for all our individual
specifications and the swift communication with Statista make our editorial
planning and the distribution of infographics significantly easier.
Can Struck, Brand Experience & Social Media Manager @ Yello Strom
18YOUR INTERNATIONAL TEAM
Robin Hüdepohl John Batten Canny Sutanto Kira Luttrell-Roth Anna Maria Czarny
Head of Content Marketing & Creative Consultant & Business Art Director Project Manager & Editorial Project Manager & Editorial
Information Design Projects Development Manager Researcher Researcher
Overall project responsibility lies with John is a creative consultant managing Canny is the Head of the Global Kira is a Project Manager, Editor and Anna Maria is a Project Manager, Editor
Robin, who oversees the Global Content new international client projects. Content Marketing graphics team. Researcher and is responsible for the and Researcher and is responsible for
Marketing & International Advertising Originally starting out as a Graphic As an expert in data visualisation, smooth flow of customer projects. handling customer projects. She is a
at Statista. After starting his career as Designer he now has 8 years presentation design, video animation She has over ten years’ experience in psychologist (loves the research and
Communications Consultant, Robin experience within marketing and and infographics, her work has been marketing and communications, having the numbers!) and was raised both in
spent several years working in the technology. Before joining Statista featured in many on- and offline worked in Australia, Canada and the the US and in Europe. Before joining
creative industry as well as the aviation at the start of 2018, John worked as publications. She has previously worked UK. Prior to working at Statista, Kira Statista she worked as an Editorial Team
sector. Having lived and worked in 6 an international client manager for in Indonesia, the U.S. and Australia. completed her MA in International Lead for a multimedia agency and as an
countries, he joined Statista in February a marketing consultancy based in Before joining Statista in 2016, she was Relations and worked for The Operations Team Lead in the gaming
2015 and works with customers London, helping brands navigate the the Art Director of the Indonesia Design Prince’sTrust, a youth charity based in industry.
including Google, the European agency landscape. Magazine and significantly contributed London.
Commission, Jaguar Land Rover and to winning the internationally recognised
Copenhagen Business School. WAN-IFRA Media award in 2015.
A SKILLED TEAM OF CONSULTANTS, EDITORS & DESIGNERS
Jan Jema Julia Hendrik Bernd Freddy Felix Sonja Sarah Christopher Saskia Katja Katja Isabell Johanna Jörg Sandy Raphael Chris
19STATISTA – THE COMPANY
Statista is one of the leading statistics companies on the internet.
With a team of over 450 statisticians, database experts, analysts, and
editors, Statista provides users with an innovative and intuitive tool for
researching quantitative data, statistics and related information.
Our client base includes a wide range of globally active companies
and premier academic institutions. Since the launch of the platform in
2008, more than 1,000,000 users and more than 9,000 companies have
registered with Statista.
Statista consists of a the data platform, an in-house and global
research and analysis department as well as the content marketing and
information design team.
Our strategic partners include The Guardian, Forbes, Financial Times,
Mashable.com, Handelsblatt, Capital and over 800 universities worldwide.
20PRICING OVERVIEW
SERVICES & PRICES
PRODUCT/SERVICE DESCRIPTION AMOUNT PRICE
Portrait or landscape | in your corporate design | scope: 1 to 2 data chapters | includes up to 4 hours research and
Standard Chart text creation | based on data from Statista, external sources and, in certain instances, from the client
1 550 €
Infographics
Portrait or landscape | in your corporate design | scope: up to 4 data chapters | includes up to 1 workday research
Standard Premium Chart and text creation | based on data from Statista, external sources and, in certain instances, from the client
1 900 €
Portrait or landscape | in your corporate design | scope: up to 7 data chapters | in certain instances can be divided
Giant Chart into 7 Standard Charts | includes up to 1 workday research, text creation, and editorial storytelling | based on data 1 2,000 €
from Statista, external sources and, in certain instances, from the client
Portrait or landscape | in your corporate design | scope: 5–15 seconds | includes research, editorial, and motion
Animations (GIFs) design | based on data from Statista, external sources and, in certain instances, from the client
1 600 € – 1,800 €
20 slides 2,000 €
Updates & Optimisation or Concept & (new) Design of presentations | including editable, data-focused and, in some (Updates & Optimisation)
PowerPoint Presentations cases, animated infographics | concept | layout | storytelling | editing | animations | final touches
20 slides
(Concept & Design) 4,000 €
Special Projects
Corporate Publishing eBooks, whitepapers, studies, brochures etc. | incl. concept, research, editorial | graphic design & editing – from 1,600 €
Short, animated videos | 5–10 seconds | 1–2 facts | animation of content | animation of existing infographics | no
Short Videos, eg. for Facebook sound (in some cases with subtitles)
3 from 2,400 €
Animated info & explanatory videos | 45–60 seconds incl. voiceover and music | animation and illustration of
Info Videos infographics
– from 5,500 €
Animated/Interactive
Concept | research | design | programming – upon request
Infographics & Microsites
Notes: ¡ Every project includes up to two revision rounds in both the research / editorial and graphic design if required. Further revisions can be booked at a rate of 80 €/hour.
¡ You receive unlimited usage and publication rights
¡ Minimum booking volume 2,000 € As of July 2017 22SERVICES & PRICES
PRODUCT/SERVICE DESCRIPTION AMOUNT PRICE
Up to 3 questions | within consumers survey from Statista | with subsequent publication of results on the Statista
Short Survey portal | client to be listed as source | 1,000 respondents | representative average population of 18–69 years
3 questions 600 €
Market Research
Working Day Research
1 full working day (8 hours) dedicated to your market research requirements 1 day 800 €
& Analysis
Individualised market research and opinion polling: questionnaire development, questionnaire programming & 5 working days
execution | data preparation & detailed analysis in Excel | project management | external costs included | eg. 1,000 from 5,500 €
Market Research/Surveys interviews, interview length of 5 minutes, 5–10 questions, incidence: 100% | representativeness: internet users 18+ in
incl. external panel
desired country / quotas by age, gender, state costs
First position in
Distribution
Int. Statista Infographic Newsletter (140,000 daily recipients) | on the Statista portal (4 million unique visitors newsletter 1,950 €
Infographic Distribution/
monthly) and within the Statista Infographic App | on Facebook and Twitter (26,000 Facebook Fans, 22,000 Twitter
Sponsored Posts followers) | with backlink to client landing page | “Sponsored Post” labelled Second position in 950 €
newsletter
Design for further languages Insertion of delivered translations into existing infographics per chart 50 € – 150 €
Design Add-ons
Translation and design of
Translation of existing infographics (English, German, French, Spanish, among others) per chart 150 € – 450 €
further languages
Open Working File Buy-out for handover of open working files per chart 200 € – 400 €
Consulting/Workshops Dedicated consulting work and / or workshops for Content Marketing or Information Design in you organisation - on request
As of July 2017 23SERVICES & PRICES
PRODUCT/SERVICE DISCOUNT ON NET PRICES TOTAL
Content & Design Package – STARTER 3% 4,000 €
Content & Design Package – SMALL 5% 8,000 €
Packages
Content & Design Package – MEDIUM 9% 12,000 €
Content & Design Package – LARGE 14 % 16,000 €
Many companies make use of the discounted package options:
Opportunity to use all the services of the Statista Content Marketing & Information Design department “on the go” and upon request
Your own account balance (retainer): we deduct all the costs for every piece of work from the account balance as we go
The larger the package, the larger the discounts on the net prices of the respective services
We‘re happy to provide you with a customised package.
All prices excl. VAT
As of July 2017 24GET IN TOUCH
ROBIN HÜDEPOHL JOHN BATTEN
Head of Content Marketing & Creative Consultant &
Information Design projects Business Development Manager
PHONE (UK) +44 20 3695 6092 PHONE (GER) +49 40 284 841 417
PHONE (GER) +49 40 688 931 211 john.batten@statista.com
robin.huedepohl@statista.comYou can also read
