COVID-19: ONE YEAR INTO THE PANDEMIC - MIND & MOOD OF NEW ZEALANDERS An Ipsos Survey - February 2021
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COVID-19: ONE YEAR INTO THE PANDEMIC MIND & MOOD OF NEW ZEALANDERS An Ipsos Survey – February 2021 Fieldwork: February 10th – 15th 2021
KEY FINDINGS – FEBRUARY 2021
New Zealanders’ perceived threat 51% of New Zealanders say
posed by COVID-19 to our they are likely to get the COVID-19
community, jobs / businesses and vaccine once it’s available to them.
country increased significantly this However 18% say they are not likely
wave, after a gradual decline since and a further 24% are sitting
the lockdown in early 2020. somewhere in the middle, so are
likely to require at least some
persuasion.
75% support keeping the borders The most common concerns about the
closed and 66% feel confident New COVID-19 vaccine are:
Zealand’s borders are being • Moving through clinical trials too fast
managed well. (38% of those who have at least
some hesitancy), and
61% feel confident the isolation and • Concerns about the side effects
quarantine facilities are managed (27%)
well.
2 ‒ © Ipsos | COVID-19: One year into the pandemic
NEW ZEALAND TIMELINE: FIRST WAVE OF COVID CASES
28 February 25 March
▪ New Zealand confirms its first COVID-19 case New Zealand upgrades to level 4, resulting in a nationwide lockdown
▪ Travel restrictions introduced for those coming from Iran
20 April
4–18 March
PM Jacinda Ardern announces that New Zealand will move to level 3 at 11:59 pm, 27
Cases continue to rise, with the number reaching 20 by 18 March April, remaining there for at least 2 weeks
14 March
27 April
Announcement that all travelling arriving to New Zealand must self-isolate for 14 days
New Zealand moves to alert level 3 at 11:59 pm
upon arrival
11 May
16 March
PM Jacinda Ardern announces that New Zealand will move to level 2 at 11:59 pm, 13 May
Public gatherings of more than 500 people banned
8 June
17 March
New Zealand moves to level 1 at 11:59 pm
COVID-19 business package worth $12.1 billion announced
19 March
▪ New Zealand bans all non-residents from entering the country
▪ Indoor events of more than 100 people no longer allowed
21 March
PM Jacinda Ardern announces a country-wide alert system with four levels – New
Zealand at alert level 2
23 March
New Zealand upgrades to level 3, with the public notified that this will be raised to level 4
at 11:59 pm, 25 March. Non-essential services are told that they are required to close in
48 hours
3 ‒ © Ipsos | COVID-19: One year into the pandemic
NEW ZEALAND TIMELINE: SECOND WAVE OF COVID CASES
9 August 30 August
The Ministry of Health confirms that New Zealand has gone 100 days with no community
Auckland moves to alert level 2.5 at 11:59 pm. The rest of New Zealand remains at level 2
spread of COVID-19
4 September
11 August PM Jacinda Ardern announces that Auckland will remain at alert level 2.5 and the rest of
Four cases of community transmission discovered in Auckland New Zealand at level 2 for at least 10 more days
14 September
14 August
▪ PM Jacinda Ardern announces that Auckland is to remain at alert level 2.5, with
Auckland moves to alert level 3 at 11:59 pm. The rest of New Zealand moves to level 2 restrictions to be reviewed on Wednesday 23 September
▪ The rest of New Zealand is – in principle – to move to alert level 1 on Monday 21
17 August September
Date of the general election is rescheduled from 19 September to 17 October
21 September
19 August New Zealand (excluding Auckland) moves to alert level 1 at 11:59 pm
Businesses are required to display a COVID Tracer QR code at entrance / reception 23 September
Auckland moves to alert level 2 at 11:59 pm
24 August
The use of face masks / face coverings becomes compulsory on planes and public 7 October
transport at level 2 or higher Auckland moves to alert level 1 at 11:59 pm
26 August 12 November
Health Minister Chris Hipkins announces that public transport providers must display a New community case in Auckland with no clear link to border
COVID Tracer QR code for passengers from 11:59 pm, 3 September
19 November
Face masks are now mandatory on public transportation in Auckland and all flights
4 ‒ © Ipsos | COVID-19: One year into the pandemicNEW ZEALAND TIMELINE: THIRD WAVE OF COVID CASES
10 December 22 February
A Bluetooth update to the COVID-19 tracer app is launched
Auckland moves to alert level 1 at 11:59 pm. The rest of New Zealand remains at level 1.
12 January 23 February
The Government states that travellers from most countries will need a negative COVID A further three community cases are announced, all from the same household. The
test result before arriving in NZ. newest Auckland cluster consists of 11 cases (UK variant)
24 January 26 February
A community case is reported in Northland. The individual had recently left a managed One community case is reported, linked to the previous community cases
isolation facility
27 February
10 February
• Two new community cases are announced. One of the community cases may have
The Pfizer-BioNTech vaccine is approved by MedSafe been infectious for as long as a week, visiting several locations.
• PM Jacinda Ardern announces that Auckland will move to alert level 3 at 11:59pm. The
14 February
rest of New Zealand to move to level 2.
Three new community cases are reported
• Auckland moves to alert level 3 at 11:59pm
• The rest of NZ moves to alert level 2 at 11:59pm
17 February
• Auckland moves to alert level 2 at 11:59pm
• The rest of NZ moves to alert level 1 at 11:59pm
20 February
Vaccinations of essential workers begins
5 ‒ © Ipsos | COVID-19: One year into the pandemicFIELDWORK DATES
Waves included in this report for comparison are*:
PRE-LOCKDOWN LEVEL 4 LEVEL 3
Wave 1 (March 12–14) Wave 3 (March 28–30) Wave 8 (May 1–4)
Wave 2 (March 21–24) Wave 4 (April 3–6) Wave 9 (May 8–11)
Wave 5 (April 10–13)
Wave 6 (April 17–20)
Wave 7 (April 24–27)
LEVEL 2 LEVEL 1 LEVEL 2 / 2.5
Wave 10 (May 15–18) Wave 11 (July 3–6) Wave 12 (September 11–14)
LEVEL 1
Wave 13 (October 16–19)
Wave 14 (November 13–17)
Wave 15 (December 8–14)
Wave 16 (February 10–15)**
*Note: No data was collected in August 2020 when Auckland was in alert level 3 and the rest of NZ was in alert level 2.
Key notes:
■ Questions are reported by alert levels unless stated otherwise.
■ Questions may have not been asked across all levels, as the areas of interest may have changed from time to
time based on the situation prevalent in New Zealand and the global macro-environment.
■ Significant differences highlighted (in red / green) in charts are in comparison to the previous alert level where
data is available.
6 ‒ © Ipsos | COVID-19: One year into the pandemic
**The tail-end of fieldwork coincided with the beginning of the ‘Snap Lockdown’ that took place on 11:59pm on 14 February, 2021.
Auckland was moved to alert level 3 whilst the rest of NZ moved to alert level 2.COVID-19: ONE YEAR INTO THE PANDEMIC This section includes some slides containing international data. These slides have been taken from the Ipsos Global COVID-19 tracker. Fieldwork dates: 28 th - 31st Jan 2021 7 ‒ © Ipsos | COVID-19: One year into the pandemic
PERCEIVED THREAT TO THE COUNTRY, LOCAL COMMUNITY
AND ONE’S JOB OR BUSINESS HAS INCREASED SINCE DEC
New Zealanders continue to believe COVID-19 poses more risk to the world than to ourselves
and our country.
What level of threat do you think the coronavirus or COVID-19
Red / green indicates significantly lower / higher than previous alert level
poses to each of the following? (% ‘high’ threat)
88%
84%
83%
80%
79%
78%
76%
76%
76%
61%
47%
47%
45%
43%
No data available for this level
42%
No data available for this level
No data available for this level
40%
39%
38%
38%
36%
35%
35%
34%
32%
31%
30%
29%
29%
29%
29%
28%
27%
25%
25%
24%
23%
23%
23%
22%
22%
21%
21%
19%
19%
18%
18%
17%
17%
17%
16%
16%
16%
15%
15%
14%
13%
12%
You personally Your family Your local community Your job or business* Your country The world
Pre-lockdown Level 4 Level 3 Level 2 Level 1 (Jul '20) Level 2 / 2.5 Level 1 (Oct '20) Level 1 (Nov '20) Level 1 (Dec '20) Level 1 (Feb '21)
Q: What level of threat do you think the coronavirus or COVID-19 poses to each of the following?
Base: Pre-lockdown sample – two measures combined (n=2,000), level 4 sample (n=5,057), level 3 sample (n=2,000), level 2 sample (n=1,000), level 1 Jul ‘20 sample (n=1,000), level 2 / 2.5 sample (n=1,000), level 1 / 2 sample
(n=1,000), level 1 Oct ‘20 sample (n=1,000), level 1 Nov ’20 sample (n=1,001), level 1 Dec’20 sample (n=1,003), level 1 Feb ‘21 sample (n=1,000). *Note: Asked only of those employed full-time, part-time, or self-employed – pre-lockdown
sample (n=1,299), level 4 sample (n=3,394), level 3 sample (n=1,351), level 2 sample (n=700), level 1 Jul ‘20 sample (n=659), level 2 / 2.5 sample (n=636), level 1 / 2 sample (n=633), level 1 Oct ‘20 sample (n=639), level 1 Nov ‘20 sample
(n=667), level 1 Dec’20 (n=598), level 1 Feb ‘21 sample (n=665)
8 ‒ © Ipsos | COVID-19: One year into the pandemicCOVID-19 ONE YEAR ON – PERSONAL THREAT
While other countries believe the threat of COVID-19 to them personally has increased
compared from March last year, New Zealand and Australia are in a more enviable position.
COVID-19 Perceived as a Threat “to You Personally”
(% Very High + High Threat)
Feb 10 - Feb 15, 2021* Mar 12–14, 2020
YoY change
43%
Japan 27% +16
34%
United Kingdom 19% +15
31%
United States 22% +17
30%
Russia 19% +11
28%
Germany 21% +7
26%
France 24% +2
26%
Canada 15% +11
Australia 15%
23% -8
New Zealand 15%
17%
-2
Q: What level of threat do you think the coronavirus or COVID-19 poses to each of the following?
Base: ca.1,000 per country except for Russia in Jan. 2021 (n=502). *Note: Fieldwork dates for other countries: Jan 28–31, 2021
9 ‒ © Ipsos | COVID-19: One year into the pandemicCOVID-19 ONE YEAR ON – THREAT TO JOB / BUSINESS
Perceived threat to the one’s job or business has increased in Russia and Japan and has
declined in France and Australia. In New Zealand concerns are at a similar level.
COVID-19 Perceived as a Threat “to Your Job or Business”
(% Very High + High Threat)
Feb 10 - Feb 15, 2021* Mar 12–14, 2020
YoY change
45%
Japan 34%
+11
40%
United States 37%
+3
39%
Germany 43%
-4
38%
United Kingdom 33%
+5
35%
France 44% -9
35%
Russia 23% +12
29%
Canada 29% 0
29%
New Zealand 30% -1
28%
Australia 35% -7
Q: What level of threat do you think the coronavirus or COVID-19 poses to each of the following?
Base: ca.1,000 per country except for Russia in Jan. 2021 (n=502). *Note: Fieldwork dates for other countries: Jan 28–31, 2021
10 ‒ © Ipsos | COVID-19: One year into the pandemicCOVID-19 ONE YEAR ON – THREAT TO COUNTRY
The perceived threat of COVID-19 to country has increased significantly across most
countries over the year, but has remained stable in New Zealand and declined in case of
Australia.
COVID-19 Perceived as a Threat “to Your Country”
(% Very High + High Threat)
YoY change
Feb 10 - Feb 15, 2021* Mar 12–14, 2020
76% +31
United Kingdom 45%
Japan 72% +9
63%
France 72% +7
65%
United States 64% +14
50%
Canada 32%
61% +29
Germany 53%
59% +6
Russia 36%
48% +12
New Zealand 30%
32%
+2
29%
Australia 46% -17
Q: What level of threat do you think the coronavirus or COVID-19 poses to each of the following?
Base: ca.1,000 per country except for Russia in Jan. 2021 (n=502). *Note: Fieldwork dates for other countries: Jan 28–31, 2021
11 ‒ © Ipsos | COVID-19: One year into the pandemicKEEPING THE BORDER CLOSED
Support for keeping the borders closed remains high.
% strongly agree + agree
87% 85%
80%
75% 75% 74%
72% 70% 75%
Pre-lockdown Level 4 Level 3 Level 1 (Jul '20) Level 2 / 2.5 Level 1 (Oct '20) Level 1 (Nov '20) Level 1 (Dec '20) Level 1 (Feb '21)
n= 2,000 n= 5,057 n= 1,000 n= 1,000 n= 1,000 n= 1,000 n= 1,001 n= 1,003 n= 1,000
March 12th – March 28th – May 1st – May 11th July 3rd – July 6th September October November December February
March 24th April 27th 11th – 14th 16th – 19th 13th – 17th 8th – 14th 10th – 15h
Q: Do you agree or disagree with the following: We should close the borders of my country / keep the borders closed, and not allow anyone in or out until the virus is proven to be contained.
Base: Total (n=14,061), data collected on a weekly basis n=1000 per week, the dates mentioned above indicate the first and last date of FW within that level.
Historical data for this question has been taken from the COVID-19 tracker study run by Ipsos.
12 ‒ © Ipsos | COVID-19: One year into the pandemic
Indicates significant increase / decrease in score compared to the previous levelBORDER MANAGEMENT & MIQ
The majority of New Zealanders agree that the borders and isolation facilities are well-
managed.
I feel confident New Zealand’s borders I feel confident managed isolation
are being managed well and quarantine facilities are being We have a pretty good barrier at the border but
managed well a few are cases were always going to get
through. The system worked well in catching
them and isolating the outbreak.”
Male, 50–74 years.
3% 3%
I feel we need to close the borders now. The
31% impact the lockdowns are having on mental
36% health and people’s livelihoods are having a far
greater than the impact of closing the borders
down.”
61%
66% Female, 35–49 years.
We all went into lockdown to keep it out of the
community; and now we're letting all these
people into the country in MIQ/isolation hotels
Disagree Agree Don’t know and it's spreading. Just shut the borders again.”
Male, under 35 years
Q: Do you agree or disagree with the following?
Base: Feb ‘21 sample (n=1,000)
13 ‒ © Ipsos | COVID-19: One year into the pandemicWHAT DO NEW ZEALANDERS THINK ABOUT THE RECENT
COMMUNITY CASES?
Mostly they have not concerned me because the Positive in terms of how quickly the government
cases did not occur in areas that I am likely to visit. has responded and how so many have come
That being said; it does concern me that many forward to be tested. No systems are fool proof
people do not seem to care about being in public and I think the government has made
and not using the tracing app and no regard for appropriate changes based on learning from
public safety. E.g. face masks.” each issue.”
Male, 50–74 years
Male, 35–49 years.
Being in the South Island it seemed a distance
away/not a threat. Makes me nervous if it spreads.
Also frustrated at the number of people coming back; I feel numb. Then the more it gets worse I worry
some are out of control of the person but others have about my job and finances and the final one
had months to come back and are complaining when acceptance. Can't do anything about. Just do
the accommodation isn't perfect (although not blaming the best you can. Take each day as it comes.”
the person with COVID).”
Male, 50–74 years
Female, under 35 years
Inevitable that we will see isolated incidents of infection in
the community. I feel OK as long as we remain united in
Annoyed that they have got through quarantine. protecting ourselves by following the science, using the
Seems to be taking a long time to get people to tracking system and continually improve our border
procedures. I am pleased with our performance so far and
have clear tests before being able to board a plane. have increasing confidence that we can quickly isolate the
Somewhat complacent - a bit sick of it all.” small community outbreaks in the future. I now believe that
a major outbreak with further deaths is unlikely."
Female, 50–74 years Male, 50–74 years
Q: There have been a few recent cases of Covid-19 in the community, how do you feel about this?
Base: Feb ‘21 sample (n=1,000)
14 ‒ © Ipsos | COVID-19: One year into the pandemicGOVERNMENT PERFORMANCE IN CONTAINING THE
SPREAD REMAINS HIGH DESPITE A 4-POINT DECLINE
About four in five believe the Government is doing a good job.
Red / green indicates significantly lower / higher than previous alert level
How good or poor a job is the NZ government doing to help your country
contain the spread of the virus?* (% ‘very good + good’)
92% 92%
88% 86% 87% 87% 83%
81% 84%
75%
Pre-lockdown Level 4 Level 3 Level 2 Level 1 Level 2 / 2.5 Level 1 Level 1 Level 1 Level 1
(Jul '20) (Oct '20) (Nov '20) (Dec '20) (Feb '21)
Q: How good or poor a job is each of the following doing to help your country contain the spread of the virus? / How good or poor a job is each of the following doing to help your country deal with recovery following the pandemic?
Base: Pre-lockdown sample (n=2,000), level 4 sample (n=5,057), level 3 sample (n=2,000), level 2 sample (n=1,000), level 1 Jul ‘20 sample (n=1,000), level 2 / 2.5 sample (n=1,000), level 1 Oct ‘20 sample (n=1,000), level 1 Nov ‘20
sample (n=1,001), level 1 Dec’20 sample (n=1,003), level 1 Feb ‘21 (n=1,000). *Note: From level 2 onwards, wording of question has changed to: ‘How good or poor a job is each of the following doing to help your country contain the
spread of the virus and deal with recovery?’
15 ‒ © Ipsos | COVID-19: One year into the pandemicATTITUDES TOWARDS A COVID-19 VACCINE This section includes some slides containing international data. These slides have been taken from the Ipsos study: Global attitudes on a COVID-19 vaccine. Fieldwork dates: 28 th - 31st Jan 2021 16 ‒ © Ipsos | COVID-19: One year into the pandemic
WILLINGNESS TO GET VACCINATED
Nearly one in five will require significant work to encourage vaccination; a further 24% are not
anti, but will also likely need some work to persuade. Therefore a total of 42% may need at
least some level of persuasion
Red / green indicates significantly lower / higher than previous wave
When a vaccine against COVID-19 becomes available, how likely would you be to get vaccinated?
Feb 2021 9% 5% 4% 12% 12% 15% 36% 7%
18% Unlikely to get 24% Unsure 51% Likely to get vaccine
will require some persuasion / Ready for vaccination
vaccine reinforcement of benefits
Group of most concern
Dec 2020 10% 5% 4% 11% 11% 17% 37% 5%
20% 21% 54%
1 - Definitely not get a vaccine against COVID-19 2 3 4 5 6 7 - Definitely will get a vaccine against COVID-19 Don't know
Q: When the COVID-19 vaccine becomes available to you, how likely would you be to get vaccinated?
Base: Feb ‘21 sample (n=1,000), Dec ‘20 sample (n=1,003)
17 ‒ © Ipsos | COVID-19: One year into the pandemicFACTORS INFLUENCING PEOPLE’S DECISION TO GET
VACCINATED
Safety and efficacy are the top factors that will inform people’s decision to get vaccinated.
Safety 44%
Level of effectiveness in the general population 35%
Approved by Medsafe 27% Key demographic differences
Large scale clinical trials 26% 31% of women cite the importance of
My doctor / healthcare provider recommended it 22% large scale clinical trials vs. 21% of
I don’t need to pay for the vaccine 21% men.
Length of protection 18%
Of all age groups, New Zealanders aged
Effective in older population 16% 50+ are most concerned about the
Studied in diverse population groups 12% vaccine’s effectiveness amongst both
the general and older population.
How easy it is to get the vaccination 10%
Developed by a company I trust 8%
Suitability for children 7%
One dose only 7%
Manufactured by a company that already has vaccines on the market 6%
Uses technology / approach approved for use in non-COVID vaccines 5%
Uses novel technology / approach 2%
First to market 2%
Q: Which factors are most important to you in the decision to get a COVID-19 vaccine when it will be available to you? Please select up to three responses.
Base: Feb ‘21 sample (n=1,000)
18 ‒ © Ipsos | COVID-19: One year into the pandemicVACCINE HESITANCY REASONS
In New Zealand, the speed at which the vaccines have moved through clinical trials is the top
concern (38%) followed by concerns about the side effects (27%).
Key Demographic Differences
Australia 31% 36% 6% 8% 13% 5%
(New Zealand)
Brazil* 25% 51% 3% 7% 8% 7%
Canada 33% 34% 8% 6% 10% 9%
China* 53% 17% 1 4% 18% 7% I am worried that a vaccine is moving
through clinical trials too fast (38%)
France 35% 36% 6% 10% 8% 6%
Germany 35% 34% 6% 10% 10% 5% Women are more likely to be concerned
(42% vs. 32% of men)
Italy 36% 29% 10% 7% 9% 9%
Japan 66% 14% 3% 5% 5% 7% Those aged 50+ years have the highest
concern of all age groups (45%)
Mexico* 42% 35% 3% 9% 7% 4%
New Zealand 27% 38% 6% 7% 12% 10%
South Africa* 39% 33% 9% 6% 6% 7%
I am against vaccines in general (6%)
South Korea 51% 33% 3% 4% 7% 3%
9% of those aged under 35 years are
Spain 39% 32% 2 9% 9% 9%
against vaccines, compared to 6% of
United Kingdom 32% 33% 5% 12% 9% 10% those aged 35–49 and 3% of those aged
50+ years.
United States 36% 26% 11% 8% 11% 9%
I am worried that a vaccine is I am against
I am worried about I don't think it The risk to me of getting
moving through clinical trials too vaccines in Other
the side effects will be effective COVID- 19 is low
fast general
Q: Which best describes why you would not take a vaccine for COVID-19? Base: n=5,932 online adults aged 16-74 across 15 countries who are not likely to get the vaccine (answered 1–5 in the question about
willingness); excludes those who report receiving the vaccine. NZ sample (n=496)
19 ‒ © Ipsos | COVID-19: One year into the pandemic
NOTE: Global fieldwork dates: 28–31 January, 2021, NZ fieldwork dates: 10–15 February, 2021FEELINGS TOWARDS A COVID VACCINE ARE MORE
POSITIVE THAN NEGATIVE
Hopefulness and a sense of responsibility are felt by around half.
To what extent do each of the following emotions or feelings describe how
you feel about getting a COVID-19 vaccine?
T2B (6+7)
7 – completely describes me
Sense of responsibility 6% 4% 6% 20% 20% 21% 24% 45%
Those aged 50+ are more likely to feel
Hopeful 5% 6% 7% 20% 21% 21% 21% 42% hopeful (27% vs. 21% total)
and feel a sense of responsibility (31%
Relieved 10% 6% 9% 23% 21% 17% 14% vs. 24% total).
31%
Skeptical 22% 12% 10% 20% 17% 10% 10% 20% Of all age groups, those aged under 35
years are the least likely to feel relieved
Scared 27% 16% 11% 16% 13% 10% 7% (10%), hopeful (14%) or feel a sense of
17% responsibility (16%).
Impatient 24% 16% 13% 22% 13% 7% 5% 12%
Those of Māori ethnicity are more likely to
Indifferent 28% 12% 12% 28% 9% 6% 6% feel scared (13% vs. 7% total). They are
12% also more likely to feel sceptical (18% vs.
10% total), that the vaccine is unnecessary
Unnecessary 41% 16% 11% 17% 7% 5% 4% 9% (12% vs. 4% total), feel impatient (11% vs.
5% total) and indifferent (14% vs. 6%
1 - Does not describe me at all 2 3 4 5 6 7 - Completely describes me total).
Q: To what extent do each of the following emotions or feelings describe how you feel about getting a COVID-19 vaccine?
Base: Feb ‘21 sample (n=1,000)
20 ‒ © Ipsos | COVID-19: One year into the pandemic
NOTE: Global fieldwork dates: 28–31 January, 2021, NZ fieldwork dates: 10–15 February, 2021MANDATING THE VACCINE
In New Zealand and Australia, over half support making the vaccine mandatory for adults
whereas in France and Germany over half oppose it.
Australia 54% 35% 10%
B r a zi l * 68% 27% 5%
Canada 56% 37% 7%
China* 62% 35% 4% Key Demographic Differences
France 37% 53% 10% (New Zealand)
Germany 39% 54% 8% 67% of men support making the
vaccine mandatory vs. 52% of
Italy 60% 30% 9% women
Japan 50% 35% 15%
Support for such a mandate
Me xi c o * 77% 18% 5% increases with age (Under 35
New Zealand
years: 54%; 35–49 years: 59%,
59% 33% 8%
50+ years: 63%)
South Africa* 47% 50% 4%
South Korea 66% 25% 9%
Spain 63% 30% 7%
United Kingdom 56% 34% 11%
United States 48% 43% 9%
Support Oppose Don't know
Q: To what extent do you support or oppose making COVID 19 vaccination mandatory for anyone over the age of 18?
Base: n=14,101 online adults aged 16-74 across 15 countries. NZ sample (n=1,000)
21 ‒ © Ipsos | COVID-19: One year into the pandemic
NOTE: Global fieldwork dates: 28–31 January, 2021, NZ fieldwork dates: 10–15 February, 2021SAMPLE DEMOGRAPHICS – FEBRUARY ‘21
Employment status
45% Full-time 9% Not in paid work &
1,000 respondents 15% Part-time not seeking work
were interviewed online in 10% Retired 7% Self-employed
February 2021 using the Dynata 9% Not in paid work 5% Student
online panel but seeking work
Highest education completed*
The precision of Ipsos 37% Level 1-4
online polls are calculated 40% Level 5-7
48% 51% using a credibility interval
Male Female 18% Level 8-10
with a poll of 1,000 accurate
to +/- 3.5 percentage points
5% Don’t know
*1% answered ‘gender diverse’
Sample sizes over time
Pre-lockdown 2020 sample (n=2,000): Wave 1 (March 12-14 2020) and Wave
2 (March 21-24);
Results are weighted 39% Level 4 sample (n=5,057): Wave 3 (March 28-30), Wave 4 (April 3-6), Wave 5
by age, gender and
50–74 years
region to ensure
31% (April 10-13), Wave 6 (April 17-20) and Wave 7 (April 24-27);
Under 35 Level 3 sample (n=2,000): Wave 8 (May 1-4) and Wave 9 (May 8-11)
they reflect the New years Level 2 sample (n=1,000): Wave 10 (May 15-18)
Zealand Population Level 1 sample (n=1,000): Wave 11 (July 3-6)
Level 2 / 2.5 sample (n=1,000): Wave 12 (September 11-14)
30% Level 1 Oct ‘20 sample (n=1,000) Wave 13 (October 16-19)
35–49 years Level 1 Nov ’20 sample (n=1,001) Wave 14 (November 13-17)
Level 1 Dec’20 sample (n=1,003) Wave 15 (December 8-14)
Level 1 Feb ‘21 sample (n=1,000) Wave 16 (February 10-15 2021)
© Ipsos | COVID-19: One year into the pandemic *Level 1-4 (NCEA level 1-3; NZ school certificate; national certificate)
Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be Level 5-7 (graduate certificates and diplomas; bachelor’s degree)
due to rounding, multiple responses or the exclusion of don't knows or not stated responses. Level 8-10 (postgraduate certificates/degree; Master’s degree; Doctoral degree)CONTACTS
Carin Hercock Amanda Dudding
Managing Director Research Director
carin.hercock@ipsos.com amanda.dudding@ipsos.com
+64 9 538 0537 +64 21 61 22 64
23 ‒ © Ipsos | COVID-19: One year into the pandemicABOUT IPSOS GAME CHANGERS
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insights into the actions, opinions and motivations of citizens, information and turn it into actionable truth.
consumers, patients, customers or employees. Our 75
business solutions are based on primary data coming from our This is why our passionately curious experts not only provide
surveys, social media monitoring, and qualitative or the most precise measurement, but shape it to provide True
observational techniques. Understanding of Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition to To do this we use the best of science, technology
help our 5,000 clients to navigate more easily our deeply and know-how and apply the principles of security, simplicity,
changing world. speed and substance to everything we do.
Founded in France in 1975, Ipsos is listed on the Euronext So that our clients can act faster, smarter and bolder.
Paris since July 1st, 1999. The company is part of the SBF 120 Ultimately, success comes down to a simple truth:
and the Mid-60 index and is eligible for the Deferred Settlement You act better when you are sure.
Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP
www.ipsos.com
24 ‒ © Ipsos | COVID-19:
NZ Issues Monitor
One year into the pandemicTHANK YOU
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