DEADLINE: NOVEMBER 20, 2020 - EXTENDED TO: DECEMBER 10TH - MERCOMM AWARDS
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EXCELLENCE AWARDS
2020 | 2021
DEADLINE:
DEADLINE:NOVEMBER
NOVEMBER20,
11, 2015
2020
EXTENDED TO: December 10th
Dear Colleague,
For over three decades, the MERCURY Awards have celebrated the
creative professionals whose exceptional intelligence, hard work,
creativity and tenacity have made a difference in this industry.
In 1987, the MERCURY Awards was founded with a singular mission: to
promote excellence in public relations. The competition remains unique.
It is the world’s only independent awards organization. We accept no
advertising, no membership fees, or outside sponsors. As such, you are
guaranteed fairness and impartiality.
The annual award was named after the Roman messenger of the
gods. The MERCURY Awards symbolizes the spirit of the message
communicated. We believe in the human spark of creativity which
serves to advance standards of excellence.
As we enter our 34th year, we pledge our best to give you honor
and recognition!
Wishing you tremendous success!
Reni L. Witt
President and Founder
Calendar
November - 2020 February - 2021 March - 2021
20 12 19
Deadline for Winners Grand Winners
Entries Notified Announced
last call - December 10th
COUNTRIES COMPETING:
Afghanistan Guam Panama Sri Lanka
Antigua West Indies Hong Kong People’s Republic Sultanate
Argentina Iceland of China of Oman
Australia India Peru Sweden
Austria Indonesia Philippines Switzerland
Bahrain Iran Poland Taiwan
Bangladesh Ireland Portugal Thailand
Belgium Israel Puerto Rico Trinidad
Bermuda Italy Qatar Turkey
Brazil Japan Republic of Ukraine
Kazakhstan United Arab
Canada Korea
Russia Emirates
Cayman Islands Kosovo
San Salvador United Kingdom
Chile Kuwait
Saudi Arabia United States
Columbia Liechtenstein
Scotland Venezuela
Croatia Luxembourg
Singapore Vietnam
Czech Republic Macau
Slovenia Yugoslavia
Denmark Malaysia
South Africa Zimbabwe
Dominican Republic Malta
Spain
Equador Mexico
Finland Monaco
France Morocco
French West Indies Netherlands
Germany New Zealand
Greece Norway
best of category
2019/20 | GRAND Winners
LSNzine Smelter & People Magazine
2020 신년호
LSNzine Smelter & People
FORTUNE REAL ESTATE INVESTMENT TRUST
Vol.34 Magazine
Stock Code | Hong Kong 778 | Singapore F25U
JOURNEY THROUGH
FORTUNE MALLS Best of Design &
best
LIKE
ANNUAL REPORT 2018 COPPER Best of Annual Reports
- Interior Design
ANNUAL REPORT 2018
Best of Social Media CHANGE THE
& Best of Special Events WORLD United Therapeutics
of SHOW
Best of Websites UTHR 2018
2020 신년호
Anonymous Agency Limited, PHD Limited /
mensemedia Gesellschaft für Neue Medien mbH The Measure Of A Company
Madlab Limited
EVOBUS GMBH (USA)
THE HONG KONG JOCKEY CLUB
Best of Annual Reports Mercedes-Benz Buses Online
Extraordinary Me Extraordinary Team Best of Employee
- Cover Design (GERMANY)
– Staff Communication & Hiring Campaign Publications
GenNex Financial Media Limited (HONG KONG) ACE Design
FORTUNE REAL ESTATE
LS-NIKKO COPPER
INVESTMENT TRUST
In-Company Magazine
Annual Report 2018 JOURNEY
(SOUTH KOREA)
THROUGH FORTUNE MALLS
(HONG KONG)
Best of Advertising Best of Promotion/Marketing
TOGETHER FOR
The War Amps MegaBox Development Company Limited
HYUNDAI MOTOR GROUP 2019
A BETTER FUTURE Jed and the Ticats MegaBox · Little Twin Stars X’mas Dreamland
(CANADA) (HONG KONG)
Best of Campaigns
KPR
KOREAN NETWORK FOR ORGAN SHARING
DIVISION OF ORGAN DONATION SUPPORT Best of Brochures Best of Custom Publications
Korean Center for Disease Control and IM creative - General Audience
Prevention (KCDC) Organ Donation Campaign HYUNDAI MOTOR GROUP ramp.space GmbH & Co. KG
(SOUTH KOREA) Hyundai Motor Group 2019 HYUNDAI EUROPE GMBH
TOGETHER FOR A BETTER FUTURE The Hyundai Culture Book
(SOUTH KOREA) think unlimited - feel unlimited Best of Special Projects Best of Video
(GERMANY) Hong Kong Tourism Board The War Amps
Hong Kong Arts Month Jaelynn
(HONG KONG) (CANADA)
Best of Custom Publications Best of Writing Best of Annual Reports Best of Annual Reports - Online
- Business-to-Business loved GmbH - Overall Presentation Hong Kong Tourism Board
bp Content Marketing und AUDI AG concept c media / va bene publishing GmbH Annual Report 2017/18 Best of Magazines - Design Best of Magazines
Medien GmbH & Co. KG The Audi Magazine Spring 2019 - AKADEMIE DEUTSCHER – Best of all, it’s in Hong Kong ramp.space GmbH & Co. KG - Overall Presentation
KFW BANKENGRUPPE TO MILAN GENOSSENSCHAFTEN E.V. (HONG KONG) ramp #47 Drive Free ramp.space GmbH & Co. KG
CHANCEN (GERMANY) Geschäftsbericht 2018 – ADG (GERMANY) ramp #45 TRANSFORMERS 2
(GERMANY) (GERMANY) (GERMANY)
Judging
Procedures
judging criteria
Each entry is judged against itself, to the degree that the individual entry
achieves its intended purpose. Judging is based not on budget, but on
the values of creativity, effectiveness, performance and success.
judging process
Each entry is evaluated three times by three different judging organizations
during the preliminary judging rounds. The three sets of scores are then
averaged into a single score for the individual entry. Awards are given to
the top third scoring entries. Only one Gold, Silver, Bronze, and Honors
Award will be given in each classification; however, if no entry scores
high enough, no award will be given. The Gold Award Winners become
candidates for the Grand Awards. In addition, one Best of Show Award
will be presented to the top entry among all the classifications.
the judges
33 Visual – MEXICO Fast Retailing Co., Limited – JAPAN PETRANIX Corporate and
A. Plus Financial Press Limited FGI Design – USA Financial Communication
– HONG KONG Fiducia & GAD IT AG – GERMANY – SWITZERLAND
Addison – USA Finar Kurumsal – TURKEY Plan P. GmbH – GERMANY
AIR – USA Fronius International GmbH PRATT Institute – USA
Akademie Deutscher – GERMANY PRH Hamburg Kommunikation
Genossenshaften ADG – GERMANY Fuhrmann Films – GERMANY GmbH – GERMANY
An-Najah National University GenNex Financial Media Limited Profilwerkstatt GmbH – GERMANY
– PALESTINE – HONG KONG Protop Financial Press Limited
Armacell International S.A Graffiti – TURKEY – HONG KONG
– LUXEMBOURG Great Thinks – GERMANY PT Garuda Indonesia (Persero) Tbk
Artists Estate Studio – USA – INDONESIA
Grupo Insud – ARGENTINA
Aspen Insurance – USA Publik. Agentur Für Kommunikation
HeterMedia Services Ltd. GmbH – GERMANY
Atrevia – PORTUGAL – HONG KONG
Atrevia – SPAIN q30 design, Inc. – CANADA
HGB Hamburger Geschäftsberichte
Avila Creative, Inc. – USA GmbH & Co. KG – GERMANY Rahofer Werbeagentur – AUSTRIA
Bank of China – HONG KONG Hong Kong Broadband Network, Ltd Raymond Ltd – INDIA
Berenberg – GERMANY – HONG KONG REF Financial Press Ltd.
House of Communications – USA – HONG KONG
BGA Publishing – USA
i.LINK Group Limited – HONG KONG Rethink – MALAYSIA
bp Content – GERMANY
Ideas on Purpose – USA ringzwei – GERMANY
BrandBook LLC – USA
INBRAX – CHILE S/O Project – KOREA
BrandsOnSpeed GmbH – GERMANY
Inc. Design – USA Sedgwick Richardson – HONG KONG
Bring, LLC. – USA
Informa PLC – UNITED KINGDOM SEQUEL – USA
Burgess Strategic Marketing
Services – USA Insight Creative – NEW ZEALAND Shian Inc. – JAPAN
C3 Creative Code & Content International Finance Corporation Signi Design – MEXICO
– GERMANY (IFC) – USA Silicon Plus Communications PTE
CD Corporate Reports SDN BHD iONE Financial Press – HONG KONG Limited – SINGAPORE
– MALAYSIA IZ Iletisim – TURKEY SinoMedia Holding Limited – CHINA
CHC Enterprises – USA John Madere Photography – USA Smart Media – SRI LANKA
China Communications Services Jolly Good Films – NEW ZEALAND Solomon Financial Press Limited
Corporation Limited – HONG KONG
Karin und Walter Blüchert
– HONG KONG Gedächtnisstiftung – GERMANY SS Digital Media – USA
China Telecom Corporation Ltd. KD1 Designagentur – GERMANY Stagg & Friends GmbH – GERMANY
– HONG KONG Stan Gellman
Kerry Properties – HONG KONG
China Unicom – HONG KONG Graphic Design Inc. – USA
KetchumPleon – GERMANY
CITIC Limited – HONG KONG Studio 210, LLC – USA
KorteMaerzWolff Kommunikation
Citizens Development – GERMANY süden ad agency – GERMANY
Business Finance PLC Sven Ruhs – GERMANY
– SRI LANKA LLYC – COLOMBIA
LLYC – SPAIN Sydinvest – DENMARK
C.J. Graphics – CANADA Tayburn – TURKEY
Colonial First State Global loved GmbH – GERMANY
Luke Communications Group – USA TERRITORY Content to Results
Asset Mgmt – AUSTRALIA GmbH – GERMANY
ComfortDelGro Corporation Limited M-1 Studios – USA
The Charles NYC – USA
– SINGAPORE M&M Consultancy – HONG KONG
The Dubs – AUSTRALIA
Coolgrey Design Workshop Limited Marco – SPAIN
– HONG KONG The Hong Kong Society for
Media Genesis – USA the Aged – HONG KONG
Cre8 (Greater China) Limited Mensalia GmbH – AUSTRIA
– HONG KONG The Open University of Hong Kong
MENSE – LUXEMBOURG – HONG KONG
CSR Consulting & Design – KOREA mensemedia – GERMANY Toppan Merrill Limited
Curran & Connors, Inc. – USA MerchantCantos – ENGLAND – HONG KONG
Daimler AG – GERMANY MerchantCantos – USA Toyoko Inn Nagano – JAPAN
Daiwa House Industry Co., Ltd. MetaFusion Pte Ltd – SINGAPORE Troy Chamber of Commerce – USA
– JAPAN Michigan Door – USA Twice Graphics – HONG KONG
Daniel Kennedy Communications Milenio3Genera – MEXICO
Services – USA United Therapeutics – USA
Miramar Group – HONG KONG Va Bene Publishing GMBH
Devon Title – USA
MM Partners – KOREA – GERMANY
Diehl Aviation – GERMANY
MS Optics R&D – JAPAN VOK Dams Events &
Donnelley Financial Solutions Live Marketing – GERMANY
– HONG KONG Mubadala Investment Company
– UAE Wachovia Securities – USA
Doris Gstatter, IR & MEHR
– AUSTRIA Newport3 Communications Wendy’s Bloggers – USA
– GERMANY WILO SE – GERMANY
DNA Komunika – INDONESIA
Nine Labs – USA Workplace Safety & Prevention
DOTPLUS Communications
SDN BHD – MALAYSIA Nova Fusion – MALAYSIA Services – CANADA
EDICO Financial Press Services Ltd. OMV Aktiengesellschaft – AUSTRIA Wynk Design, Inc. – USA
– HONG KONG Paragraphs Design – USA X_Design – MEXICO
Engage Media Pte. Ltd Parcel Design – CANADA Xanadu Communications – USA
– SINGAPORE Pauffley & Company Yellow Creative (HK) Limited
Equity Financial Press Ltd. – UNITED KINGDOM – HONG KONG
– HONG KONG People’s Leasing & Finance PLC YesTogether – IRAN
Excel Communication and – SRI LANKA
Perception Management
– TURKEY
Entry Information who Professionals from agencies, associations, corporations, government agencies, non-profit groups, and organizations from countries worldwide, are invited to compete. what The following must be included in order to process your entry: Completed Entry Form 3 Copies of each Print Entry Submitted (Online Entries, links or URL only) Entry Fee • Send 3 sets of originals if at all possible. An original printed hard copy certainly has a better impact on the judges! A photocopy or a PDF does not always convey the quality of the project. Give your work the best chance! • Web-site submissions need only provide link or URL. Send online entries and payment details to info@mercommawards.com. • For Promotion, Publicity, Special Events & Campaigns Categories (S, T, U, V & W) send accompanying materials - brochures, t-shirts, banners, videos, images, on-line screens, press releases, press kits, and any other collateral material - along with coverage. Impress the judges! when There’s still time! - December 10th All entries postmarked by November 20, 2020 are eligible. The nominator will be notified upon receipt. Any material produced or dated from November 15, 2019 to November 20, 2020 is eligible to be entered. where Send the fee, entry form, and print entry submission to: MerComm Inc., 500 Executive Boulevard, Ossining, NY 10562 USA. To expedite delivery, send via DHL Express, FedEx, TNT, or UPS. Make checks payable to MerComm/MRA. Fees must be payable in U.S. Dollars and drawn on a U.S. based bank. Please contact us for details concerning bank transfers. Credit card payment is also accepted via telephone: 914-923-9400, FAX: 914-923-9484, or email: info@mercommawards.com. why The annual award is named after the Roman messenger of gods. The Mercury Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. entry fees The fee for each individual entry in Categories A-R is $340. The fee is $390 for Categories S-W. Fees include shipping and handling during the judging rounds, preparation costs for winners’ book, website presentations, award certificate, plaque or trophy (according to level of win), plus the judges’ evaluation forms and comments. returns If you must send irreplaceable material, every effort will be made to have your entry carefully returned. We will contact you of the costs for shipping. All entries become the property of MerComm, Inc. and may be used by the MERCURY Awards for display, exhibition and promotional purposes.
categories/
classifications
A. Writing F. Annual Reports J. Custom Publications O. O
ther/Misc./ S. Promotion/
Annual Report - Overall Presentation - Business-to-Business Special Projects Marketing
A01 Asia/Pacific F01 Agriculture J01 Banking/Finance O01 Please specify on form S01 Awareness Campaigns
A02 Europe F02 Automobiles J02 CEO Leadership Network S02 Branding/Re-branding
F03 Banks J03 Construction P. Social Media S03 Brochure/Mailer
A03 The Americas
F04 Beverages J04 Customer Magazine P01 Apps S04 Calendar
Chairman’s Letter
F05 Chemicals J05 Information Technology P02 Blogs S05 Christmas Campaign
A04 Corporation
F06 Communication/ J06 Tax Magazine P03 Campaigns S06 Event Sponsorship
A05 Non-Profit Org.
Media Analysis J07 Trade & Industry P04 Facebook S07 Product Awareness
A06 Construction
F07 Construction J08 White Paper P05 Instagram S08 Research Promotion/
A07 Feature Article
F08 Consumer Goods J09 Other/Misc. P06 Internet Forums Marketing
A08 Magazines - Overall
F09 Co-Operative Association P07 Positioning S09 Tourism
A09 News Article
F10 Diverse Business K. C
ustom P08 Twitter Campaign S10 Other/Misc.
A10 Parent Guide
F11 Education Publications P09 WeChat/Weibo
A11 Scriptwriting - General Audience T. Publicity
F12 Energy P10 YouTube
A12 Special Audience K01 Automobiles T01 Brand Awareness
F13 Finance Company P11 Other/Misc.
A13 Sustainability Report K02 Beauty T02 Media Exposure
F14 Flavor & Nutrition
A14 Other/Misc. K03 Customer Q. Video - DVD/Online/USB T03 Social Media Influences
F15 Gov’t Agencies & Offices
K04 Financial Services Q01 Annual Report - Interactive T04 Other/Misc.
B. Design F16 Holding Company
K05 Food Q02 Auto Enthusiast
B01 3-D Assembly F17 Housing Dev. & Sales
K06 Pregnancy through Infancy Q03 Corporate Identity U. Special Events
B02 Anniversary Book F18 Infrastructure & Services
K07 Property Company Q04 Educational/Informational U01 Anniversary
B03 Calendar F19 Internet Services Provider
K08 Retail Q05 Holiday U02 Brand Awareness/
B04 Illustration F20 Multi-Industry Recognition
K09 Tourism/Travel Q06 In-House Production
B05 Investor Relations F21 Non-Profit - Human Welfare U03 Diversity & Inclusion
K10 Other/Misc. Q07 On-line Video
B06 Photography F22 Non-Profit - Various U04 Exhibition/Showroom
F23 Pharmaceuticals Q08 Promotional/Documentary
B07 Tourist/Travel L. Employee U05 Furniture Marketing
Q09 Public Awareness
B08 Other/Misc. F24 Property Development Publications Campaign U06 People with Disabilities
F25 REIT L01 Company Re-branding U07 Press Conference
Q10 Special Project
C. Advertising F26 Retail L02 Corporate Responsibility U08 Press/Media Event
Q11 Sports
C01 Digital Banner Campaign F27 Specialty Chemicals Magazine
Q12 Other/Misc. U09 Sports
C02 Outdoor & Medicine L03 Digital Learning Platform
U10 Tourism
C03 Print Ads F28 Telecommunications L04 Employee Loyalty Program R. W
ebsites/ U11 Other/Misc.
C04 Public Service F29 Tourism L05 Internal Mobile Media/APPS
Announcement F30 University L06 Magazine V. C
ampaigns
R01 Augmented Reality
C05 Television Ads F31 Other/Misc. L07 Oil & Gas Industry - Non Profit/Public Affairs
R02 Communications Agency
C06 Other/Misc. - Specify on Entry Form L08 Railway Related V01 Corporate/
R03 Corporate
L09 Other/Misc. Non-Profit Partnerships
G. Annual Reports R04 Customer Magazine
D. Annual Reports V02 Marketing Communications
- Cover Design – Specialized R05 Digital Customer Magazine
M. Magazines - Design R06 Employee Magazine
V03 Tourism
D01 Abstract/Graphics G01 Activity Report
M01 Alumni Magazine V04 Other/Misc.
D02 Boxed/Sleeve Set G02 Company Profile R07 Event Site
M02 Auto/Car Enthusiasts
D03 Die Cuts G03 CSR – Corporate Social R08 International W. C
ampaigns
Responsibility Report M03 Beauty & Hair Sourcing Companion
D04 Drawings/Illustrations - Corporate/Commercial
G04 Integrated AR & CSR/ M04 Culture/Lifestyle R09 Investor Relations Redesign
D05 People/Portrait W01 Brand Awareness
Sustainability Report M05 Customer R10 Investor/Shareholder
D06 Places/Products W02 Cause Branding Campaign
G05 Sustainability Report M06 Professional Buyers Relations Site
D07 Special Treatments Reference W03 Community Relations
G06 Yearbook R11 Microsite
D08 Sustainability Report M07 Other/Misc. W04 Corporate Social
G07 Other/Misc. R12 On-line Magazine Responsibility Practices
D09 Unique Presentation
R13 Redesign/Relaunch W05 Employee Engagement
D10 Other/Misc. H. Annual Reports N. M
agazines
R14 Travel/Tourism
– Online - Overall Presentation W06 Green/Environmental
R15 Other/Misc. Practices
E. Annual Reports H01 CSR – Corporate Social N01 Automobiles
- Interior Design Responsibility Report N02 Communications Agency W07 Green Focus Event
E01 Artistic/Unique H02 Interactive N03 Customer W08 Media Relations
E02 Non-Traditional H03 Non-Profit Organization N04 Finance W09 Non-Profit/
E03 Special Production Corporate Partnership
H04 PDF N05 Healthcare
Techniques W10 Product Awareness
H05 Sustainability Report N06 IT Services
Traditional Format W11 Other/Misc.
H06 Other/Misc. N07 Non-Profit
E04 Asia/Pacific
N08 Special Audience
E05 Europe I. Brochures N09 Style/Culture
E06 The Americas I01 Company Brochure N10 Travel/Tourism
I02 Educational Guide N11 Other/Misc. IMPORTANT!!
I04 Image Brochure AWARDS CERTIFICATES:
I05 University Brochure
I06 Other/Misc. Should your entry place as an award winner,
your certificate will be personalized in the following format:
To: Nominating Company
For: Client Company
“Title of Entry”
If you would prefer any variation of the official format, kindly
let us know, in writing, attached to the Entry Form.
Entry Form
Log No.
Official Use Only.
title of entry:
Do not write in this area.
(Please write out title as it should appear on winning certificate.)
Category-Classification Code: n–nn E(See
xample T-04
other page for codes) Number of Entries:
Category-Classification: 0 @$340 – Categories A – R $ 0.00
Other/Misc–Please describe: 0
@$390 – Categories S – W $ 0.00
0 0.00
Total Entries Fee Subtotal $
Format: DVD/USB Mixed Media Print Only App/Web 0.00
5-9 Entries, 5% Discount $
App/Website url:
10-19 Entries, 10% Discount $ 0.00
Theme or goal: (Be brief! You may type on a separate sheet of paper.) 0.00
20+ Entries, 20% Discount $
total fees paid $ 0.00
(U.S. Dollars only - checks from non-US banks cannot be accepted)
We prefer to pay by:
Check Enclosed Bank-to-Bank Transfer
Nominated by: Mr./Ms.
American Express
Nominator’s Job Title:
– –
NOMINATING CO:
(Please write out as it should appear on winning certificate.) Exp. –
Address:
MasterCard/Visa
City: Prov./State:
– – –
Postal Code/Zip:
Exp. –
Country:
Cardholder’s Name
Telephone:
Country Code City/Area Code Number
Cardholder’s Company
Fax: Cardholder’s Signature
Country Code City/Area Code Number
Please return my entry(ies).
E-Mail:
We will notify you of approximate costs prior to shipping.
Website:
IMPORTANT: For judging purposes, please send three copies of printed
Client’s Name: Mr./Ms. material per entry. Online or Web entries need submit only link or URL.
Upon receipt this entry becomes the property of MerComm, Inc., and may be
Client’s Job Title:
used for display, exhibition and promotional purposes.
client company: Make checks payable and mail to:
(If different from Nominating Co. - Please write out as it should appear on winning certificate.) MerComm/MRA
Address: 500 Executive Boulevard, Ste. 200
Ossining-on-Hudson, NY 10562 USA
City: Prov./State:
For more information:
Postal Code/Zip: PH: 1-914-923-9400 | FX: 1-914-923-9484
Country: info@mercommawards.com
www.mercommawards.com
Telephone:
Country Code City/Area Code Number
SHIPPING INSTRUCTIONS: Send entry materials along with entry forms and
Fax:
Country Code City/Area Code Number
fees via DHL Express, FedEx, TNT, or UPS. To hasten your package through
customs, please affix or mark in bold lettering outside the package “Contest
E-Mail:
Material. No Commercial Value.”
Website:
last call - December 10th
DEADLINE: november 20, 2020
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