Digital Advertising Specifications 2018 - The Weather Network
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Digital Advertising Specifications
2018Updated June 14, 2018
Submission Options and Timelines
Submission Options
Submission via Email
Creative must be sent to WebCreative@pelmorex.com and your Sales contact
Most creative can be submitted via email. Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together.
*Please note – any zip attachments that include javascript files such as AC_RunActiveContent.js will be blocked by our email servers.
Anything over 3 MB in size should be sent via FTP (see below).
When applicable, creatives must be accompanied by a working web based click through URL (email addresses, .pdfs, downloads, etc, are not accepted). This includes HTML5.
Submission via FTP
Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that
it is easy to find your files. If submitting files via FTP, you must send an email to WebCreative@pelmorex.com indicating that files have been uploaded with file name.
FTP Host Address: ftp2.twncs.com
Username: clientaccess
Password: ftpsite
** We are no longer accepting flash **
3rd party tag, tracking pixel, or any creative that is not set up as secure will be blocked from running
(i.e. tags/URLs that include references to http:// instead of https://)
Submission Timelines
T ype of Creative Creative Submission Deadline Notes
Standard Creatives 3 Business Days prior to campaign start n/a
Rich Media Creatives 5 Business Days prior to campaign start n/a
New formats / sizes 5 Business Days prior to campaign start May require development work
Custom Executions 10 Business Days prior to campaign start Requires Pelmorex Design Team development work
Production Elements 7 Business Days prior to campaign start Requires Pelmorex Design Team development work
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 2Updated June 14, 2018
Web
Standard Online Ads ……………………………. 4
Rich Media Ads ……………………………. 4
Online Video Player Ads ……………………………. 6
IAB Rising Star Ads ……………………………. 6
Custom Online Ads ……………………………. 7
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 3Updated June 14, 2018
Standard Online Ads – submit all ads to WebCreative@pelmorex.com
Size Formats Weight Z-index Click Through Execution Notes
All creatives must be
Leaderboard accompanied by a working
728x90 40kb
(all properties) web based click through URL Up to 30 seconds
Backup ads required (gif or
(email addresses, .pdfs or automatic animation,
HTML5: jpg)
any downloads will not be unlimited during user
Big Box 100kb
300x250 gif, jpg,html5, accepted) interaction.
(all properties) Clicktag should be compatible
standard 3rd 0-1
with DFP.
party tags All ads must be coded with a Max 3x looping.
80kb clickTag
*Note: HTML5 creatives with
Half Page Audio must be user
300x600 skins are no longer accepted*
(TWN/MM, FZ/ZV only) HTML5: 3rd party tags must initiated
150kb accommodate click tracking
and cache busting variables
Rich Media Online Ads – submit all ads to WebCreative@pelmorex.com
Size Formats Weight Z-index Click Through Execution Notes
In-unit embedded video 728x90, Up to 30 seconds
40kb initial
approved 3rd automatic animation,
load, up to Audio must be user initiated,
(all properties) 300x250, party vendor 0-1 unlimited during user
2.2mb including volume (on/off)
tags only interaction.
300x600 progressive
3rd party tags must 15s recommended
accommodate click tracking Must have header image:
and cache busting variables. 300x80 and leave behind
Header image: 300x250
Video autoplays within a
image: Please note back end
banner position and has
300x80 - creative changes to 3rd Video: mov or mpg – 16:9 or
start/stop capabilities.
In-banner video Ads (IBV) gif, jpg, 20kb party rich media tags 4:3 – 300x170. Pelmorex-
(TWN/MM only) video must be should be flagged to the hosted
300x250* 0-1 Audio must be user
Pelmorex Leave Pelmorex Ad Operations
initiated
hosted behind Team for testing. Layered PSD file is
image: mandatory
No skip or close button
300x250 –
necessary
40kb Video metric tracking
unavailable
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 4Updated June 14, 2018
300x250 40kb initial
expands load, up to
left to 2.2mb
600x250 progressive. 0-1
Audio must be user initiated,
300x600 approved 3rd unexpanded;
Expansion must be including volume (on/off),
expands party vendor
80kb initial user initiated on click.
left to tags only 2+ expanded
Expandable Ads load, up to IAB close button required
600x600 panel only
(TWN/MM only) 2.2mb
728x90
progressive
expands
728x300
INITIATED BY USER CLICK
TO EXPAND ONLY
250,000 Duration up to 10
80kb initial No audio,
Top Layer / Voken / pixel stage* approved 3rd seconds (5-7
load, up to Must be frequency capped
DHTML (500x500; party vendor 2+ recommended) non-
2.2mb (1/user/day)
(TWN/MM only) 1250x200; tags only companion TLA cannot
progressive IAB close button required
etc.) run on homepages
*Other sizes may be allowed
as custom executions
Audio must be user initiated,
40kb initial
Catfish Ads 60pixels x approved 3rd Expansion not allowed, including volume (on/off),
load, up to
(TWN/MM only) Browser party vendor 2+ see IAB Rising Star Slider Must be frequency capped
2.2mb
width tags only for expansion options. (1/user/day)
progressive
IAB close button required
Surrounding skin is clickable
to external link. YouTube
Video will play in embedded Video plays in the middle
Layered PSD file, exported
YouTube Video Ad Unit ad on click. of the unit
file and YouTube ID are
(TWN/MM only)
mandatory
3rd party tracking is Click to play video
300x600 unavailable for YouTube
background jpg, png, gif 60kb 0-1 portion
image This unit must also have
a 300x188 static image
mov or .mpg (16:9 or 4:3), with a ‘play button’ Layered PSD file, exported
Pelmorex Hosted Video
encoding done through overlay. files and video files are
Ad Unit
Pelmorex; no VAST tags mandatory
Video plays in the middle
of the unit.
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 5Updated June 14, 2018
Must be a verified brand /
Conversational Ad Unit Top portion of the unit must client social account.
(Twitter) be accompanied by a working A build time of 5 days to
(TWN/MM only) web based click through URL develop a widget is
necessary
For non-3rd party tags, a
A YouTube ID must be
2-4 jpg 300x600 background image
Each jpg must be provided or Pelmorex-
Halo Ad Unit (thumbnails), must be supplied as a jpg,
accompanied by a working hosted
(TWN/MM only) 1 background along with a click through
web based click through URL
image URL
Click to play video
See Pelmorex Design specs
4-8 jpg -
Each jpg must be See Pelmorex Design
144x170 , See Pelmorex Design specs
Carousel accompanied by a working specs for thumbnails.
300x250 300x50 200 kb total for thumbnails. Can include
(TWN/MM) web based click through UR, Can include additional
bottom image additional impression tracker
including the image with logo impression tracker
with logo
Map contents (to be Impression tracking (optional)
Approved 3rd
Please refer to the Excel doc supplied by client): through 3rd party
party vendor
Location-Tagging 60kb max for full assets needed (such -150x42 transparent png Click URLs needed
300x250 tags only –
(TWN/MM only) for all sizes as Name, Address, Phone, (custom logo) Ad Server only reports on
300x250
etc) -32x32 transparent png impressions and clicks for
creative
(pin for markers) 300x250, not map
Video Media Online Ads – submit all ads to WebCreative@pelmorex.com
Formats Weight Click Through Execution Notes
Recommended length 15
All videos must be
.mov or .mpg n/a seconds; 728x90 companion accepted,
accompanied by a working
VAST 3.0 Compliant Video Player (16:9 or 4:3), (encoding Up to 30 seconds max must be provided separately
web based click through URL
Ad size = done allowed with “Skippable” For full video interactions-
(email addresses not
(TWN/MM only) 640x480 VAST 2.0+ ad through option only. Skip button to tracking, provide 3rd party
accepted)
tags Pelmorex) count down from 15 for tags
VAST tracking urls accepted.
the skip.
IAB Rising Stars Online Ad Units – submit all ads to WebCreative@pelmorex.com
Formats Weight Z-index Click Through Execution Notes
300x600 Audio must be user initiated,
Filmstrip Max 60kb Up to 30 seconds
viewable approved 3rd 3rd party tags must including volume control
initial load, automatic animation,
(TWN/MM only) party vendor 0–1 accommodate click tracking (on/off)
up to 2.2mb unlimited during user
(total size tags only and cache busting variables. See IAB style guide for details
progressive. interaction.
300x3000)
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 6Updated June 14, 2018
Max 80kb Any expansion must be user
Portrait initial load, initiated on click (or rollover
300x1050 0–1
(TWN/MM only) up to 2.2mb with visual 3-2-1
progressive. countdown).
Audio must be user initiated,
970x90
Pushdown Max 60kb Auto expand units must including volume control
initial load, close after 10 seconds. (on/off)
(TWN/MM only) Expands 0–1
up to 2.2mb Collapsed unit Auto expand is frequency
down to
progressive expandable on click only. capped (1/user/day)
970x415
See IAB style guide for details
970x90
Max 60kb
viewable
Slider initial load,
2+ Expansion must be user
(TWN/MM only) up to 2.2mb
(total size initiated on click (or rollover
progressive. Up to 30 seconds with visual 3-2-1
970x550)
automatic animation, countdown).
300x250 0-1 unlimited during user Audio must be user initiated,
or Max 60kb unexpanded; interaction. including volume control
Sidekick 300x600, initial load, (on/off)
(TWN/MM only) up to 2.2mb 2+ See IAB style guide for details
Expand to progressive. expanded
970x550 panel only
Billboard is frequency
capped (1/user/day)
Video allowed - Audio must be
Max 60kb Up to 30 seconds user generated.
Billboard initial load, automatic animation, Pelmorex hosted Billboard
970x250 0–1
(TWN/MM only) up to 2.2mb unlimited during user with video is possible: A
progressive. interaction. 530x250 static image is
required with no blank space
to the left [where the video is];
.mov or .mpg (16:9 or 4:3).
** ALL IAB Rising Star ad units are designated to be the only ad on the page at the time **
These ad units cannot be combined with other ad sizes without the Web team’s approval
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 7Updated June 14, 2018
Custom Ad Product Production Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Z-index Click Through Execution Notes
Storyboards/Mockups to be
submitted for internal
approvals prior to Pelmorex
accepting any custom
executions.
Custom TLA Determined Determined
approved 3rd 3rd party tags must Transparency in the TLA
(TWN/MM only) on a case- on a case- IAB close button is required
party vendor n/a accommodate click tracking is allowed; clickable
by-case by-case for TLA content
tags only and cache busting variables. transparency is not.
basis basis AS3 preferred.
Custom Executions are
subject to internal approvals
Max 7 second overlay
Max 50% transparency
Requires additional work by
Image file
Up to Please supply high Pelmorex Development
Sponsorship Background only Final weight
2560px n/a Not clickable quality images/ layered team.
(TWN/MM, FZ/ZV only) (psd max 200kb
wide PSD See Sponsorship guidelines
preferred)
below.
Sponsorships (TWN, MM, FZ, ZV)
Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include:
- a high resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- a background image** OR elements for the TWN designers to build a background image from
- Clear, concise instructions for building the background
- Fully editable PSD file with background imagery
- Font package (if applicable)
- Brand guidelines (if applicable)
All sponsorship backgrounds will be approved internally through the Pelmorex Design team to ensure compliance with Pelmorex standards and a mock-up will be provided for client
approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship.
Please see the Sponsorship Guidelines document for further details and best practices
*Note: We can no longer accept HTML5 banner creatives to run with skins. Please provide static images or 3rd party tags*
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 8Updated June 14, 2018
Mobile Web
Mobile Websites – Standard Ads …………………9
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 9Updated June 14, 2018
Mobile Website Standard Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
All creative must be accompanied by mobile
jpg, gif, png, compliant click through URL, 3rd party
HTML5 must meet Android
Mobile Websites 300x250/ standard/ rich 40kb/ tracking URLs accepted
2.2+
(TWN/ MM) 300x600 media 3rd party 80kb
HTML5 browser capabilities
tags, HTML5* Click-to-call URLs are accepted
Web click URL, no email addresses
Must have static image with
play button (play button can
Audio must be user be on creative or hosted by
Image with play button
initiated Pelmorex)
gif, jpg, video Video is click to play, runs within banner and
In-banner video Ads (IBV)
must be has start/stop capabilities.
(TWN/MM only) 300x250 40kb No skip or close button Video: mov or mpg – 16:9 or
Pelmorex
necessary 4:3; must be Pelmorex hosted
hosted No header image
No click-out Video metric tracking
unavailable
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 10Updated June 14, 2018
Mobile Applications
Mobile Applications – Standard Ads ………………. 11
Mobile Applications – Rich Media Ads ………………. 11
Custom Mobile Application Ad Specs ………………. 13
Mobile Overlay Ad Specs ………………. 14
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 11Updated June 14, 2018
Mobile Application Standard Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Execution Notes
Click Through
300x50 15kb
HTML5 executions require
320x50 15kb minimum 10 business days
Mobile leaderboard 640x100 jpg, gif, png, 40kb All creative must be accompanied by mobile testing and may work in
(TWN/ MM) standard 3rd compliant click through URL, 3rd party specific applications only
party tags, HTML5; tracking URLs accepted. All sizes can run out
HTML5* 100kb of one (1) ad unit For mobile sponsorships,
300x250 currently we need at least one
(640x100)
50kb 300x250 banner (June 2016)
(320x50)
Click to Call / Click to SMS jpg, gif, png,
10 digit phone number or 1-800 number
Mobile leaderboard 300x50 standard 3rd 15kb
required.
(TWN/ MM) party tags,
Mobile Application Rich Media** Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
320x50
3rd party
Expandable Ad (3rd party Requires minimum 10
MRAID1.0 See 3rd Click to expand / click to
hosted) Expands business days testing.
compatible party specs close.
(TWN/ MM) to full
tags All creative must be accompanied by mobile
screen
compliant click through URL, 3rd party
Expandable Ad (Pelmorex tracking URLs accepted.
hosted) 1206x1136 jpg, png, gif 200kb Please see Pelmorex
Expands on click / closes
(TWN/ MM) Whole screen is clickable. Templates for guidelines /
on click.
text safe areas / etc.
Multiple URLs are NOT supported. Portrait mode only.
jpg, png, gif 200kb (Single URL for expanded panel and Must include a 300x50 or
Video Expandable Ad
(background) (image) leave behind unit). 320x50 leave behind ad unit.
(Pelmorex hosted) 1206x1236 No autoplay (Video)
.mov or .mpg n/a Ad unit image is to be
(TWN/ MM) Countdown displayed
(16:9 or 4:3) (video file) supplied separately.
Max length 15s.
For full video interactions-
tracking, provide 3rd party tags
Two static images Runs on iPhone devices only
Only 600x500 is clickable to landing page
Foreground image auto Must include a 640x100
200kb each Multiple URLs are NOT supported
closes after 7 seconds (if (40kbs) or 320x50 (15 kbs)
Rub to Reveal (background
600x500 png, jpg, gif user doesn’t click) leave behind ad unit – no tags
(TWN/ MM) & Must be attached to a mobile ad unit
foreground)
Image must contain a Ad unit image must be jpg,
Layered PSD file & exported file are
Call to Action: png, or gif, and supplied
mandatory
(i.e.: ‘Scratch to uncover’) separately
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 12Updated June 14, 2018
Rub to Reveal video Must have a play button image
600x566
(TWN/ MM) overlay for video
Impression tracking (optional)
Map contents (to be
through 3rd party
supplied by client):
Please refer to the Excel doc for full assets Click URLs for location(s) is
Location-tagging 320x50 or -150x42 transparent png
png, jpg, gif 60 kb needed (such as Name, Address, Phone, necessary
(TWN/MM) 300x250 (custom logo)
etc) Ad Server only reports on
-32x32 transparent png
impressions and clicks for
(pin for markers)
300x250 or 320x50, not map
4-8 jpg -
144x170 , Each jpg must be accompanied by a See Pelmorex Design specs
Carousel
300x250 300x50 bottom 200 kb total working web based click through UR, for thumbnails. Can include an
(TWN/MM)
image with including the image with logo additional impression tracker
logo
Must have static image with
play button (play button can be
Audio must be user on creative or hosted by
Image with play button
initiated Pelmorex)
In-banner video Ads (IBV) gif, jpg, video Video is click to play, runs within banner
must be and has start/stop capabilities.
(TWN/MM only) 300x250 40kb No skip or close button Video: mov or mpg – 16:9 or
Pelmorex
necessary 4:3; must be Pelmorex hosted
hosted No header image
No click-out Video metric tracking
unavailable
*HTML5 executions will require additional testing to ensure correct functionality. *
**All Rich Media ad units are supported on iOS 5.0+ only**
Custom Mobile Application Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
Logo : 300x300
IP targeting only
Splashscreen Not clickable Each splash image must go
1440x2560 png 200kb
(TWN/ MM) through Pelmorex design team
Please supply high
quality images/ layered
PSD
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 13Updated June 14, 2018
12
Runs on iPhone and Android
characters
All creative must be accompanied by mobile phones only.
Dashboard Icon of text
png 20kb each compliant click through URL Template available from
(TWN/ MM)
3rd party tracking URLs accepted Pelmorex Design Team.
100x90
Mobile Application NewsStand - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
40kb
iPhone / Android jpg, gif, png,
300x250 HTML5;
Google NewsStand 3rd party tags Web-based click URL
100kb
Recommended length 15
seconds;
.mov or .mpg 2.2mb All videos must be accompanied by a
Player For full video interactions-
iPhone / Android (16:9 or 4:3), (encoding done working web based click through URL 30 seconds allowed with
size = tracking, provide 3rd party
Google NewsStand VAST 2.0 ad through (email addresses not accepted) “Skippable” option only.
400x300v tags
tags Pelmorex) VAST tracking urls accepted. Skip button to count
down from 15 for the
skip.
Mobile Overlay Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
Runs on iPhone devices only
Mobile Overlay Image
600x500
(TWN/ MM) Must include a 640x100
Only 600x500 is clickable to landing page
(40kbs) or 320x50 (15 kbs)
leave behind ad unit – no tags
Multiple URLs are NOT supported Static image
png, jpg, gif 200kb Ad unit image must be jpg, png,
Must be attached to a mobile ad unit Auto closes after 7
Mobile Overlay Video or gif, and supplied separately
600x566 seconds
(TWN/ MM) Layered PSD file and exported file are
Must have a play button image
mandatory
overlay for video
For full video interactions-
tracking, provide 3rd party tags
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 14Updated June 14, 2018
Background
iPhone only.
Image:
Interstitial - image png, jpg, gif 200kb Optional tracking: Interstitial
720x1280
Load 3rd Party Tracking Pixel
Background
200kb + Only one click URL; Multiple URLs are NOT iPhone only.
Image: png, jpg, gif,
2.2mb supported Optional tracking: Interstitial
720x1280 .mov or .mpg
(encoding Load 3rd Party Tracking Pixel,
Interstitial - video (16:9 or 4:3),
done Video Start 3rd Party Tracking
Video cannot accept
through Pixel, Video End 3rd Party
Poster: VAST
Pelmorex) Tracking Pixel
640x360
Video Media Mobile Ads– submit all ads to WebCreative@pelmorex.com
Formats Weight Click Through Execution Notes
Recommended length 15
All videos must be accompanied by a seconds;
.mov or .mpg 2.2mb
VAST 3.0 Compliant Video working web based click through URL (email
Player (16:9 or 4:3), (encoding
Ad addresses not accepted) Up to 30 seconds max For full video interactions-
size = done
(TWN/MM, iPhone, Android VAST tracking urls accepted allowed with “Skippable” tracking, provide 3rd party tags
400x300 VAST 2.0+ ad through
App only) option only.
tags Pelmorex)
Skip button to count down
from 15 for the skip.
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 15Updated June 14, 2018
Tablet Applications
Tablet Applications – Standard Ads ………………17
Tablet Applications – Rich Media Ads ………………17
Tablet Applications – Tablet Overlay ………………18
Tablet Applications – Custom Ads ………………18
Tablet Applications – Video Ads ………………18
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 16Updated June 14, 2018
Tablet Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
iPad / Android 300x250 jpg, gif, png, 40kb
HTML5 must meet Android 2.2
WeatherNetwork 3rd party tags HTML5;
728x90 Web click URL, no email addresses HTML5 browser capabilities
Application HTML5* 100kb
Tablet Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
Requires minimum 10
728x90 3rd party
business days testing.
Expandable Ad expands MRAID1.0 See 3rdparty
Click to expand / click to Frequency capped 1/user/day.
(3rd party hosted) to compatible specs
close Will not display on first load of
1024x768 tags
the application.
1280x768 All expandable ads will be
landscape frequency capped 1/user/day.
Expandable Ad 800x1231 All creative must be accompanied by
jpg, png, gif 400kb mobile compliant click through URL, 3rd
(Pelmorex hosted) Portrait Expandable will not display on
party tracking URLs accepted. Expands on click / closes
*supply first load of the application.
on click.
both
Whole screen is clickable. (For Video expandable -
Please see Pelmorex
video autoplays on
Templates for guidelines / text
Multiple URLs are NOT supported. expansion and closes on
safe areas / etc.
(Single URL for expanded panel and completion.)
jpg, png, gif
800x1280 400kb (image) leave behind unit).
(background) 728x90 Leave behind ad unit
Video Expandable Ad (portrait Countdown displayed
must be supplied
(Pelmorex hosted) mode n/a while video plays.
.mov or .mpg separately.
only) (video file) Max length 15s
(16:9 or 4:3) For full video interactions-
tracking, provide 3rd party
tags
Only 600x500 is clickable to landing page Two static images Runs on iPhone devices only
200kb each Multiple URLs are NOT supported Foreground image auto Must include a 728x90 leave
Rub to Reveal
1100x960 png, jpg, gif (background & closes after 7 seconds (if behind ad unit – no tags
(TWN/ MM)
foreground) Must be attached to a mobile ad unit user doesn’t click)
Ad unit image must be jpg,
Layered PSD file & exported file are Image must contain a png, or gif, and supplied
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 17Updated June 14, 2018
mandatory Call to Action: separately
(i.e.: ‘Scratch to uncover’)
Must have leave behind
Video runs within a
image: 300x250
banner position and has
start/stop capabilities.
Video: mov or mpg – 16:9 or
In-banner video Ads (IBV) gif, jpg, video Leave behind 4:3– 300x170; must be
Audio must be user
(TWN/MM only) must be image: Pelmorex hosted
300x250 0-1 initiated
Pelmorex 300x250 –
hosted 40kb Layered PSD file is mandatory
No skip or close button
necessary
Video metric tracking
unavailable
Click to play video
Impression tracking (optional)
Map contents (to be
through 3rd party
supplied by client):
Please refer to the Excel doc for full assets Click URLs for location(s) is
Location-tagging 728x90 or -150x42 transparent png
png, jpg, gif 60 kb needed (such as Name, Address, Phone, necessary
(TWN/MM) 300x250 (custom logo)
etc) Ad Server only reports on
-32x32 transparent png
impressions and clicks for
(pin for markers)
300x250 or 728x90, not map
* HTML5 executions will require additional testing to ensure correct functionality / animation.*
**All Rich Media ad units are supported on iOS 5.0+ / Android Jellybean OS 4.0+ only.**
Tablet Application NewsStand - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
40kb Video: mov or mpg – 16:9 or
iPad / Android jpg, gif, png,
300x250 HTML5; 4:3 or VAST tag (VAST 2.0+
Google NewsStand 3rd party tags Web-based click URL
100kb ad tags) – 300x170
Recommended length 15
seconds;
.mov or .mpg 2.2mb All videos must be accompanied by a
Player Up to 30 seconds For full video interactions-
iPad / Android (16:9 or 4:3), (encoding done working web based click through URL
size = allowed with “Skippable” tracking, provide 3rd party
Google NewsStand VAST 2.0 ad through (email addresses not accepted)
640x480 option only. tags
tags Pelmorex) VAST tracking urls accepted.
Skip button to count
down from 15 for the
skip.
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 18Updated June 14, 2018
Tablet Overlay Ads - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
Runs on iPad devices only
Tablet Overlay Ads 1100x960
(TWN/ MM) (or 550x480) Whole screen is clickable
Must include a 728x90 (40kb)
Static image leave behind ad unit
Multiple URLs are NOT supported
200kb
png, jpg, gif Image auto closes after 7 Ad unit image must be jpg, png,
(100kb) Must be attached to a tablet ad unit
seconds or gif, and supplied separately
Tablet Overlay Ads for
1100x960 Layered PSD file and exported file are
Video Must have a play button overlay
(or 550x480) mandatory
(TWN/ MM) for video
For full video interactions-
tracking, provide 3rd party tags
Custom Tablet Application Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
Both sizes must be submitted
180x150 Runs on Android devices
+ only.
Dashboard Icon png 20kb each Web click URL, no email addresses
12 text Template available from
characters Pelmorex Development Team.
Triggered 1/24 hrs
Logo : 200x200
Please supply high Each splash image must go
Splashscreen 2048x2048 400kb Not clickable
quality images/ layered through Pelmorex design team
PSD
Video Media Tablet Ads– submit all ads to WebCreative@pelmorex.com
Formats Weight Click Through Execution Notes
Recommended length 15
seconds;
2.2mb
.mov or .mpg All videos must be accompanied by a
VAST 3.0 Compliant Video Player (encoding
(16:9 or 4:3), working web based click through URL Up to 30 seconds max For full video interactions-
Ad size = done
VAST 2.0 ad (email addresses not accepted) allowed with “Skippable” tracking, provide 3rd party tags
(TWN/MM, iPad App only) 640x480 through
tags VAST tracking urls accepted. option only.
Pelmorex)
Skip button to count down
from 15 for the skip.
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 19Updated June 14, 2018
PC Applications
PC Applications – Standard Ads ………………19
PC Applications – Rich Media Ads ………………19
Custom PC Ad Production Notes ………………19
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 20Updated June 14, 2018
PC Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
Up to 15 seconds
gif, jpg,
automatic animation, Clicktag should be compatible
Desktop Application Ads 300x250 standard 3rd 40kb
unlimited during user with DFP.
party tags
Web click URL, no email addresses interaction.
No Audio
Margin: 60 pixels on
810 x png, gif top/bottom, 40 pixels on
560
Desktop Application Skin 80kb n/a left/right of the application.
(max
(animated gif Web click URL, no email addresses Cannot use the colour #ff00ff
size)
allowed) (255, 0, 255)
PC Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight/Design Click Through Execution Notes
40kb initial Up to 30 seconds
approved 3rd
DESKTOP load, up to 3rd party tags must accommodate click automatic animation, Audio must be user initiated,
300x250 party vendor
In-unit embedded video 2.2mb tracking and cache busting variables unlimited during user including volume (on/off)
tags only
progressive interaction.
Desktop Skin Production Notes
WeatherNetwork Desktop App
Is a type of sponsorship and requires extra elements to be submitted, which may include:
- A high resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
- A background image (layered PSD file)
OR elements for the TWN designers to build a background image from
- Clear, concise instructions for building the background
All WeatherNetwork Desktop App skins created by the Pelmorex design team include a mock up for client approval. To accommodate this process, all elements must be
submitted a minimum of 5 business days prior to the start of the sponsorship.
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 21Updated June 14, 2018
iTV Applications
iTV Apps ……………..……………………. 21
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 22Updated June 14, 2018
Standard iTV Applications Ad Specs - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
728x90
.gif, jpg, png,
+ 40kb
animated gif’s* Targetable by language
728x360 (728x90/300x250 (EN/ FR/ ES/ PT/ DE)
Expandable Leaderboard (old) image)
(*animated No click through URL support – click
(ConnectedTV, n/a ALL sized images must be
gifs not expands/collapses banner within app
MediaRoom) 300x250 100kb supplied
supported in
+ (728x360/600x250
MediaRoom
600x250 image)
app)
(new)
Video Media iTV Ads – submit all ads to WebCreative@pelmorex.com
Formats Weight Click Through Execution Notes
n/a
.mov or .mpg
VAST 2.0 Compliant Video Player (encoding
(16:9 or 4:3), For full video interactions-
Ad size = done Not clickable 15 seconds max
VAST 2.0 ad tracking, provide 3rd party tags
(ConnectedTV) 640x480 through
tags
Pelmorex)
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 23Updated June 14, 2018
Live Stream / Dynamic Ad
Insertion
Submission Options ………………. 23
DAI Live ………………. 24
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 24Updated June 14, 2018
DAI Submission Options
Submission via Email
Creative must be sent to WebCreative@pelmorex.com
Most creative can be submitted via email. Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together.
Anything over 3 MB in size should be sent via FTP (see below).
Submission via FTP
Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that
it is easy to find your files. If submitting files via FTP, you must send an email to WebCreative@pelmorex.com indicating that files have been uploaded with file name.
FTP Host Address: ftp2.twncs.com
Username: clientaccess
Password: ftpsite
Ad Delivery Services we accept:
Mijonet: HD & SD
ExtremeReach: HD & SD
Lamajeure: HD & SD
DMDS: HD & SD
Javelin: HD & SD
Comcast: HD & SD
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 25Updated June 14, 2018
Dynamic Ad Insertion for Live Stream - submit all ads to WebCreative@pelmorex.com
Size Formats Weight Click Through Execution Notes
MXF Compression codec:
1.XDCAM HD 4:2:2 (35 & 50
Mb/s)
2.MPEG-2 I-frame:
•4:2:0 (50, 80 & 100 Mb/s)
•4:2:2 (50, 80, 100, 120 &
150 Mb/s)
Video
Wrapper: 3.MPEG-2 long-GOP
MXF, .MOV,
1920 x •4:2:0 (50, 60, 70 & 80 Mb/s)
.MPG, .MP4
Live Stream Pre-Roll
1080i
Acceptable Durations: •4:2:2 (50, 70 & 80 Mb/s)
N/A Ads are not clickable or skippable
(AppleTV, AndroidTV, Roku) 3rd party tags 00:15 & 00:30
29.97 Audio Formats
accepted
fps
1.PCM Stereo on channels 1
Must be VAST & 2 (No Dolby E or AC-3
3.0 compliant accepted) (no surround
sound can be broadcast -
only stereo)
2.Sampling rate: 48 KHz
3.Quantization :16 or 24 bit
PCM
4.Loudness: -24 LKFS as
per ITU-R BS1770
All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 26You can also read
