Digital Advertising Specifications 2018

Digital Advertising Specifications
               2018
Updated June 14, 2018




Submission Options and Timelines
Submission Options

Submission via Email
Creative must be sent to WebCreative@pelmorex.com and your Sales contact

Most creative can be submitted via email. Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together.

*Please note – any zip attachments that include javascript files such as AC_RunActiveContent.js will be blocked by our email servers.

Anything over 3 MB in size should be sent via FTP (see below).

When applicable, creatives must be accompanied by a working web based click through URL (email addresses, .pdfs, downloads, etc, are not accepted). This includes HTML5.

Submission via FTP
Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that
it is easy to find your files. If submitting files via FTP, you must send an email to WebCreative@pelmorex.com indicating that files have been uploaded with file name.

FTP Host Address: ftp2.twncs.com
Username: clientaccess
Password: ftpsite

                                                          ** We are no longer accepting flash **
                        3rd party tag, tracking pixel, or any creative that is not set up as secure will be blocked from running
                                          (i.e. tags/URLs that include references to http:// instead of https://)
Submission Timelines


                 T ype of Creative                     Creative Submission Deadline                                                Notes

                 Standard Creatives                3 Business Days prior to campaign start                                          n/a

                 Rich Media Creatives              5 Business Days prior to campaign start                                          n/a

                 New formats / sizes               5 Business Days prior to campaign start                            May require development work

                 Custom Executions                10 Business Days prior to campaign start                 Requires Pelmorex Design Team development work

                 Production Elements               7 Business Days prior to campaign start                 Requires Pelmorex Design Team development work


                                                                                                All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                   2
Updated June 14, 2018




Web
      Standard Online Ads              ……………………………. 4
      Rich Media Ads                   ……………………………. 4
      Online Video Player Ads          ……………………………. 6
      IAB Rising Star Ads              ……………………………. 6
      Custom Online Ads                ……………………………. 7




                   All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       3
Updated June 14, 2018



Standard Online Ads – submit all ads to WebCreative@pelmorex.com

                              Size        Formats         Weight         Z-index          Click Through                   Execution                        Notes
                                                                                       All creatives must be
 Leaderboard                                                                         accompanied by a working
                             728x90                         40kb
 (all properties)                                                                   web based click through URL       Up to 30 seconds
                                                                                                                                                 Backup ads required (gif or
                                                                                     (email addresses, .pdfs or      automatic animation,
                                                          HTML5:                                                                                           jpg)
                                                                                     any downloads will not be       unlimited during user
 Big Box                                                   100kb
                             300x250    gif, jpg,html5,                                      accepted)                    interaction.
 (all properties)                                                                                                                               Clicktag should be compatible
                                         standard 3rd                      0-1
                                                                                                                                                          with DFP.
                                          party tags                                All ads must be coded with a       Max 3x looping.
                                                            80kb                              clickTag
                                                                                                                                                *Note: HTML5 creatives with
 Half Page                                                                                                           Audio must be user
                             300x600                                                                                                            skins are no longer accepted*
 (TWN/MM, FZ/ZV only)                                     HTML5:                        3rd party tags must               initiated
                                                           150kb                    accommodate click tracking
                                                                                    and cache busting variables


Rich Media Online Ads – submit all ads to WebCreative@pelmorex.com

                               Size        Formats          Weight        Z-index          Click Through                  Execution                        Notes
 In-unit embedded video      728x90,                                                                                  Up to 30 seconds
                                                          40kb initial
                                         approved 3rd                                                                automatic animation,
                                                          load, up to                                                                           Audio must be user initiated,
 (all properties)            300x250,    party vendor                       0-1                                      unlimited during user
                                                             2.2mb                                                                               including volume (on/off)
                                          tags only                                                                       interaction.
                             300x600                      progressive
                                                                                          3rd party tags must         15s recommended
                                                                                     accommodate click tracking                                   Must have header image:
                                                                                     and cache busting variables.                                 300x80 and leave behind
                                                            Header                                                                                    image: 300x250
                                                                                                                    Video autoplays within a
                                                            image:                      Please note back end
                                                                                                                    banner position and has
                                                           300x80 -                    creative changes to 3rd                                  Video: mov or mpg – 16:9 or
                                                                                                                     start/stop capabilities.
 In-banner video Ads (IBV)                  gif, jpg,        20kb                       party rich media tags                                    4:3 – 300x170. Pelmorex-
 (TWN/MM only)                          video must be                                 should be flagged to the                                            hosted
                             300x250*                                       0-1                                       Audio must be user
                                           Pelmorex         Leave                     Pelmorex Ad Operations
                                                                                                                           initiated
                                            hosted         behind                         Team for testing.                                          Layered PSD file is
                                                           image:                                                                                        mandatory
                                                                                                                    No skip or close button
                                                          300x250 –
                                                                                                                          necessary
                                                             40kb                                                                                   Video metric tracking
                                                                                                                                                        unavailable




                                                                                    All ads should be submitted to WebCreative@pelmorex.com + your Sales contact               4
Updated June 14, 2018


                         300x250                        40kb initial
                         expands                        load, up to
                          left to                         2.2mb
                         600x250                       progressive.        0-1
                                                                                                                                                   Audio must be user initiated,
                         300x600       approved 3rd                    unexpanded;
                                                                                                                        Expansion must be           including volume (on/off),
                         expands       party vendor
                                                       80kb initial                                                    user initiated on click.
                           left to      tags only                      2+ expanded
Expandable Ads                                         load, up to                                                                                  IAB close button required
                         600x600                                        panel only
(TWN/MM only)                                             2.2mb
                          728x90
                                                       progressive
                         expands
                         728x300
                                                                                                                                                   INITIATED BY USER CLICK
                                                                                                                                                       TO EXPAND ONLY
                          250,000                                                                                         Duration up to 10
                                                       80kb initial                                                                                         No audio,
Top Layer / Voken /     pixel stage*   approved 3rd                                                                         seconds (5-7
                                                       load, up to                                                                                  Must be frequency capped
DHTML                    (500x500;     party vendor                        2+                                           recommended) non-
                                                          2.2mb                                                                                            (1/user/day)
(TWN/MM only)           1250x200;       tags only                                                                      companion TLA cannot
                                                       progressive                                                                                  IAB close button required
                            etc.)                                                                                        run on homepages
                                                                                                                                                   *Other sizes may be allowed
                                                                                                                                                      as custom executions
                                                                                                                                                   Audio must be user initiated,
                                                       40kb initial
Catfish Ads             60pixels x     approved 3rd                                                                    Expansion not allowed,       including volume (on/off),
                                                       load, up to
(TWN/MM only)            Browser       party vendor                        2+                                         see IAB Rising Star Slider   Must be frequency capped
                                                          2.2mb
                          width         tags only                                                                       for expansion options.             (1/user/day)
                                                       progressive
                                                                                                                                                    IAB close button required
                                                                                      Surrounding skin is clickable
                                                                                       to external link. YouTube
                                                                                      Video will play in embedded     Video plays in the middle
                                                                                                                                                   Layered PSD file, exported
YouTube Video Ad Unit                                                                         ad on click.                   of the unit
                                                                                                                                                    file and YouTube ID are
(TWN/MM only)
                                                                                                                                                           mandatory
                                                                                          3rd party tracking is          Click to play video
                         300x600                                                        unavailable for YouTube
                        background     jpg, png, gif      60kb             0-1                  portion
                          image                                                                                       This unit must also have
                                                                                                                      a 300x188 static image
                                                                                       mov or .mpg (16:9 or 4:3),        with a ‘play button’      Layered PSD file, exported
Pelmorex Hosted Video
                                                                                        encoding done through                  overlay.              files and video files are
Ad Unit
                                                                                       Pelmorex; no VAST tags                                               mandatory
                                                                                                                      Video plays in the middle
                                                                                                                             of the unit.




                                                                                     All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                5
Updated June 14, 2018


                                                                                                                                                       Must be a verified brand /
 Conversational Ad Unit                                                                Top portion of the unit must                                     client social account.
 (Twitter)                                                                            be accompanied by a working                                      A build time of 5 days to
 (TWN/MM only)                                                                        web based click through URL                                        develop a widget is
                                                                                                                                                              necessary
                                                                                                                                                        For non-3rd party tags, a
                                                                                                                         A YouTube ID must be
                                             2-4 jpg                                                                                                  300x600 background image
                                                                                           Each jpg must be              provided or Pelmorex-
 Halo Ad Unit                             (thumbnails),                                                                                                must be supplied as a jpg,
                                                                                       accompanied by a working                 hosted
 (TWN/MM only)                            1 background                                                                                                 along with a click through
                                                                                      web based click through URL
                                              image                                                                                                              URL
                                                                                                                           Click to play video
                                                                                                                                                      See Pelmorex Design specs
                                            4-8 jpg -
                                                                                             Each jpg must be            See Pelmorex Design
                                           144x170 ,                                                                                                 See Pelmorex Design specs
 Carousel                                                                               accompanied by a working         specs for thumbnails.
                             300x250         300x50        200 kb total                                                                              for thumbnails. Can include
 (TWN/MM)                                                                              web based click through UR,       Can include additional
                                          bottom image                                                                                               additional impression tracker
                                                                                       including the image with logo      impression tracker
                                            with logo
                                                                                                                           Map contents (to be       Impression tracking (optional)
                                           Approved 3rd
                                                                                       Please refer to the Excel doc       supplied by client):            through 3rd party
                                           party vendor
 Location-Tagging                                            60kb max                  for full assets needed (such     -150x42 transparent png           Click URLs needed
                             300x250        tags only –
 (TWN/MM only)                                              for all sizes               as Name, Address, Phone,              (custom logo)            Ad Server only reports on
                                             300x250
                                                                                                     etc)                -32x32 transparent png        impressions and clicks for
                                              creative
                                                                                                                            (pin for markers)             300x250, not map

Video Media Online Ads – submit all ads to WebCreative@pelmorex.com

                                            Formats         Weight                           Click Through                    Execution                          Notes
                                                                                                                       Recommended length 15
                                                                                           All videos must be
                                          .mov or .mpg         n/a                                                              seconds;             728x90 companion accepted,
                                                                                       accompanied by a working
 VAST 3.0 Compliant Video    Player       (16:9 or 4:3),   (encoding                                                      Up to 30 seconds max       must be provided separately
                                                                                      web based click through URL
 Ad                          size =                           done                                                      allowed with “Skippable”      For full video interactions-
                                                                                         (email addresses not
 (TWN/MM only)              640x480       VAST 2.0+ ad      through                                                    option only. Skip button to    tracking, provide 3rd party
                                                                                                accepted)
                                             tags          Pelmorex)                                                     count down from 15 for                   tags
                                                                                      VAST tracking urls accepted.
                                                                                                                                 the skip.


IAB Rising Stars Online Ad Units – submit all ads to WebCreative@pelmorex.com

                                            Formats          Weight         Z-index          Click Through                    Execution                          Notes
                            300x600                                                                                                                   Audio must be user initiated,
 Filmstrip                                                   Max 60kb                                                     Up to 30 seconds
                            viewable      approved 3rd                                     3rd party tags must                                         including volume control
                                                            initial load,                                                automatic animation,
 (TWN/MM only)                            party vendor                       0–1      accommodate click tracking                                                (on/off)
                                                           up to 2.2mb                                                   unlimited during user
                            (total size    tags only                                  and cache busting variables.                                   See IAB style guide for details
                                                           progressive.                                                       interaction.
                            300x3000)


                                                                                      All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                   6
Updated June 14, 2018

                                          Max 80kb                                                                               Any expansion must be user
Portrait                                 initial load,                                                                           initiated on click (or rollover
                 300x1050                                   0–1
(TWN/MM only)                           up to 2.2mb                                                                                     with visual 3-2-1
                                        progressive.                                                                                      countdown).
                                                                                                                                  Audio must be user initiated,
                  970x90
Pushdown                                  Max 60kb                                                    Auto expand units must        including volume control
                                         initial load,                                                close after 10 seconds.                (on/off)
(TWN/MM only)    Expands                                    0–1
                                        up to 2.2mb                                                       Collapsed unit           Auto expand is frequency
                 down to
                                        progressive                                                  expandable on click only.        capped (1/user/day)
                 970x415
                                                                                                                                 See IAB style guide for details

                  970x90
                                          Max 60kb
                 viewable
Slider                                   initial load,
                                                             2+                                                                    Expansion must be user
(TWN/MM only)                           up to 2.2mb
                (total size                                                                                                      initiated on click (or rollover
                                        progressive.                                                    Up to 30 seconds                with visual 3-2-1
                970x550)
                                                                                                       automatic animation,               countdown).
                 300x250                                     0-1                                       unlimited during user      Audio must be user initiated,
                    or                    Max 60kb       unexpanded;                                        interaction.            including volume control
Sidekick         300x600,                initial load,                                                                                       (on/off)
(TWN/MM only)                           up to 2.2mb          2+                                                                  See IAB style guide for details
                Expand to               progressive.      expanded
                970x550                                   panel only
                                                                                                                                     Billboard is frequency
                                                                                                                                      capped (1/user/day)
                                                                                                                                 Video allowed - Audio must be
                                          Max 60kb                                                      Up to 30 seconds                 user generated.
Billboard                                initial load,                                                 automatic animation,        Pelmorex hosted Billboard
                 970x250                                    0–1
(TWN/MM only)                           up to 2.2mb                                                    unlimited during user         with video is possible: A
                                        progressive.                                                        interaction.             530x250 static image is
                                                                                                                                  required with no blank space
                                                                                                                                 to the left [where the video is];
                                                                                                                                   .mov or .mpg (16:9 or 4:3).


                ** ALL IAB Rising Star ad units are designated to be the only ad on the page at the time **
                These ad units cannot be combined with other ad sizes without the Web team’s approval




                                                                       All ads should be submitted to WebCreative@pelmorex.com + your Sales contact             7
Updated June 14, 2018




Custom Ad Product Production Specs - submit all ads to WebCreative@pelmorex.com


                                   Size         Formats          Weight         Z-index              Click Through                    Execution                       Notes

                                                                                                                                                           Storyboards/Mockups to be
                                                                                                                                                              submitted for internal
                                                                                                                                                           approvals prior to Pelmorex
                                                                                                                                                              accepting any custom
                                                                                                                                                                  executions.
 Custom TLA                     Determined                    Determined
                                              approved 3rd                                         3rd party tags must         Transparency in the TLA
 (TWN/MM only)                  on a case-                    on a case-                                                                                   IAB close button is required
                                              party vendor                        n/a         accommodate click tracking         is allowed; clickable
                                 by-case                       by-case                                                                                           for TLA content
                                               tags only                                      and cache busting variables.       transparency is not.
                                  basis                          basis                                                                                            AS3 preferred.
                                                                                                                                                             Custom Executions are
                                                                                                                                                           subject to internal approvals
                                                                                                                                                              Max 7 second overlay
                                                                                                                                                             Max 50% transparency

                                                                                                                                                           Requires additional work by
                                                Image file
                                   Up to                                                                                         Please supply high          Pelmorex Development
 Sponsorship Background                            only       Final weight
                                  2560px                                          n/a                 Not clickable            quality images/ layered               team.
 (TWN/MM, FZ/ZV only)                              (psd       max 200kb
                                   wide                                                                                                  PSD               See Sponsorship guidelines
                                                preferred)
                                                                                                                                                                     below.




Sponsorships (TWN, MM, FZ, ZV)
Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include:
   -    a high resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
   -    a background image** OR elements for the TWN designers to build a background image from
   -    Clear, concise instructions for building the background
   -    Fully editable PSD file with background imagery
   -    Font package (if applicable)
   -    Brand guidelines (if applicable)

All sponsorship backgrounds will be approved internally through the Pelmorex Design team to ensure compliance with Pelmorex standards and a mock-up will be provided for client
approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship.
Please see the Sponsorship Guidelines document for further details and best practices

                                *Note: We can no longer accept HTML5 banner creatives to run with skins. Please provide static images or 3rd party tags*

                                                                                             All ads should be submitted to WebCreative@pelmorex.com + your Sales contact              8
Updated June 14, 2018




Mobile Web
             Mobile Websites – Standard Ads                    …………………9




                          All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       9
Updated June 14, 2018

Mobile Website Standard Ads - submit all ads to WebCreative@pelmorex.com

                               Size        Formats        Weight                  Click Through                           Execution                      Notes
                                                                   All creative must be accompanied by mobile
                                         jpg, gif, png,                compliant click through URL, 3rd party
                                                                                                                                              HTML5 must meet Android
 Mobile Websites             300x250/   standard/ rich    40kb/               tracking URLs accepted
                                                                                                                                                        2.2+
 (TWN/ MM)                   300x600    media 3rd party   80kb
                                                                                                                                              HTML5 browser capabilities
                                        tags, HTML5*                    Click-to-call URLs are accepted
                                                                       Web click URL, no email addresses
                                                                                                                                              Must have static image with
                                                                                                                                              play button (play button can
                                                                                                                     Audio must be user       be on creative or hosted by
                                                                               Image with play button
                                                                                                                          initiated                    Pelmorex)
                                        gif, jpg, video            Video is click to play, runs within banner and
 In-banner video Ads (IBV)
                                           must be                           has start/stop capabilities.
 (TWN/MM only)               300x250                       40kb                                                     No skip or close button    Video: mov or mpg – 16:9 or
                                          Pelmorex
                                                                                                                          necessary           4:3; must be Pelmorex hosted
                                            hosted                               No header image
                                                                                                                         No click-out            Video metric tracking
                                                                                                                                                     unavailable




                                                                                   All ads should be submitted to WebCreative@pelmorex.com + your Sales contact          10
Updated June 14, 2018




Mobile Applications
            Mobile Applications – Standard Ads                 ………………. 11
            Mobile Applications – Rich Media Ads               ………………. 11
            Custom Mobile Application Ad Specs                 ………………. 13
            Mobile Overlay Ad Specs                            ………………. 14




                         All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       11
Updated June 14, 2018

Mobile Application Standard Ads - submit all ads to WebCreative@pelmorex.com
                                  Size       Formats           Weight                                                                Execution                             Notes
                                                                                             Click Through
                                 300x50                         15kb
                                                                                                                                                               HTML5 executions require
                                 320x50                         15kb                                                                                           minimum 10 business days
 Mobile leaderboard             640x100     jpg, gif, png,      40kb             All creative must be accompanied by mobile                                     testing and may work in
 (TWN/ MM)                                  standard 3rd                             compliant click through URL, 3rd party                                    specific applications only
                                             party tags,        HTML5;         tracking URLs accepted. All sizes can run out
                                              HTML5*             100kb                         of one (1) ad unit                                               For mobile sponsorships,
                                300x250                                                                                                                       currently we need at least one
                                                              (640x100)
                                                                  50kb                                                                                         300x250 banner (June 2016)
                                                               (320x50)
 Click to Call / Click to SMS               jpg, gif, png,
                                                                                 10 digit phone number or 1-800 number
 Mobile leaderboard              300x50     standard 3rd        15kb
                                                                                                required.
 (TWN/ MM)                                   party tags,

Mobile Application Rich Media** Ads - submit all ads to WebCreative@pelmorex.com
                                  Size         Formats           Weight                         Click Through                          Execution                           Notes
                                 320x50
                                               3rd party
 Expandable Ad (3rd party                                                                                                                                         Requires minimum 10
                                              MRAID1.0           See 3rd                                                       Click to expand / click to
 hosted)                        Expands                                                                                                                           business days testing.
                                              compatible       party specs                                                               close.
 (TWN/ MM)                        to full
                                                 tags                             All creative must be accompanied by mobile
                                 screen
                                                                                      compliant click through URL, 3rd party
 Expandable Ad (Pelmorex                                                                     tracking URLs accepted.
 hosted)                        1206x1136     jpg, png, gif       200kb                                                                                           Please see Pelmorex
                                                                                                                               Expands on click / closes
 (TWN/ MM)                                                                                 Whole screen is clickable.                                           Templates for guidelines /
                                                                                                                                      on click.
                                                                                                                                                                  text safe areas / etc.
                                                                                     Multiple URLs are NOT supported.             Portrait mode only.
                                              jpg, png, gif        200kb            (Single URL for expanded panel and                                            Must include a 300x50 or
 Video Expandable Ad
                                             (background)         (image)                    leave behind unit).                                               320x50 leave behind ad unit.
 (Pelmorex hosted)              1206x1236                                                                                        No autoplay (Video)
                                             .mov or .mpg            n/a                                                                                           Ad unit image is to be
 (TWN/ MM)                                                                                                                       Countdown displayed
                                              (16:9 or 4:3)     (video file)                                                                                        supplied separately.
                                                                                                                                   Max length 15s.
                                                                                                                                                                  For full video interactions-
                                                                                                                                                               tracking, provide 3rd party tags
                                                                                                                                   Two static images            Runs on iPhone devices only
                                                                                   Only 600x500 is clickable to landing page
                                                                                                                                Foreground image auto              Must include a 640x100
                                                                200kb each             Multiple URLs are NOT supported
                                                                                                                               closes after 7 seconds (if        (40kbs) or 320x50 (15 kbs)
 Rub to Reveal                                                 (background
                                600x500       png, jpg, gif                                                                        user doesn’t click)         leave behind ad unit – no tags
 (TWN/ MM)                                                           &               Must be attached to a mobile ad unit
                                                                foreground)
                                                                                                                                  Image must contain a           Ad unit image must be jpg,
                                                                                      Layered PSD file & exported file are
                                                                                                                                       Call to Action:            png, or gif, and supplied
                                                                                                 mandatory
                                                                                                                               (i.e.: ‘Scratch to uncover’)               separately


                                                                                               All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                 12
Updated June 14, 2018


 Rub to Reveal video                                                                                                                                   Must have a play button image
                             600x566
 (TWN/ MM)                                                                                                                                                    overlay for video
                                                                                                                                                       Impression tracking (optional)
                                                                                                                               Map contents (to be
                                                                                                                                                              through 3rd party
                                                                                                                               supplied by client):
                                                                            Please refer to the Excel doc for full assets                               Click URLs for location(s) is
 Location-tagging            320x50 or                                                                                      -150x42 transparent png
                                            png, jpg, gif       60 kb        needed (such as Name, Address, Phone,                                               necessary
 (TWN/MM)                     300x250                                                                                             (custom logo)
                                                                                                etc)                                                     Ad Server only reports on
                                                                                                                             -32x32 transparent png
                                                                                                                                                         impressions and clicks for
                                                                                                                                (pin for markers)
                                                                                                                                                        300x250 or 320x50, not map
                                               4-8 jpg -
                                              144x170 ,                       Each jpg must be accompanied by a                                         See Pelmorex Design specs
 Carousel
                             300x250       300x50 bottom     200 kb total     working web based click through UR,                                      for thumbnails. Can include an
 (TWN/MM)
                                             image with                          including the image with logo                                          additional impression tracker
                                                 logo
                                                                                                                                                         Must have static image with
                                                                                                                                                       play button (play button can be
                                                                                                                               Audio must be user         on creative or hosted by
                                                                                      Image with play button
                                                                                                                                    initiated                    Pelmorex)
 In-banner video Ads (IBV)                 gif, jpg, video                   Video is click to play, runs within banner
                                              must be                            and has start/stop capabilities.
 (TWN/MM only)               300x250                            40kb                                                         No skip or close button    Video: mov or mpg – 16:9 or
                                             Pelmorex
                                                                                                                                   necessary           4:3; must be Pelmorex hosted
                                               hosted                                    No header image
                                                                                                                                  No click-out             Video metric tracking
                                                                                                                                                               unavailable


                                         *HTML5 executions will require additional testing to ensure correct functionality. *
                                                   **All Rich Media ad units are supported on iOS 5.0+ only**

Custom Mobile Application Ads - submit all ads to WebCreative@pelmorex.com

                               Size           Formats         Weight                     Click Through                            Execution                        Notes
                                                                                                                                Logo : 300x300

                                                                                                                               IP targeting only
 Splashscreen                                                                             Not clickable                                                  Each splash image must go
                             1440x2560          png            200kb
 (TWN/ MM)                                                                                                                                             through Pelmorex design team
                                                                                                                              Please supply high
                                                                                                                            quality images/ layered
                                                                                                                                      PSD




                                                                                         All ads should be submitted to WebCreative@pelmorex.com + your Sales contact              13
Updated June 14, 2018


                              12
                                                                                                                                                   Runs on iPhone and Android
                          characters
                                                                       All creative must be accompanied by mobile                                         phones only.
 Dashboard Icon             of text
                                             png           20kb each            compliant click through URL                                          Template available from
 (TWN/ MM)
                                                                             3rd party tracking URLs accepted                                        Pelmorex Design Team.
                           100x90




Mobile Application NewsStand - submit all ads to WebCreative@pelmorex.com

                            Size         Formats          Weight/Design                   Click Through                       Execution                        Notes
                                                               40kb
 iPhone / Android                      jpg, gif, png,
                          300x250                            HTML5;
 Google NewsStand                      3rd party tags                                 Web-based click URL
                                                              100kb
                                                                                                                       Recommended length 15
                                                                                                                            seconds;
                                       .mov or .mpg            2.2mb           All videos must be accompanied by a
                           Player                                                                                                                    For full video interactions-
 iPhone / Android                      (16:9 or 4:3),     (encoding done       working web based click through URL     30 seconds allowed with
                            size =                                                                                                                   tracking, provide 3rd party
 Google NewsStand                      VAST 2.0 ad            through             (email addresses not accepted)       “Skippable” option only.
                          400x300v                                                                                                                               tags
                                           tags              Pelmorex)              VAST tracking urls accepted.         Skip button to count
                                                                                                                        down from 15 for the
                                                                                                                                skip.

Mobile Overlay Ads - submit all ads to WebCreative@pelmorex.com

                             Size          Formats           Weight                     Click Through                        Execution                         Notes
                                                                                                                                                   Runs on iPhone devices only
 Mobile Overlay Image
                          600x500
 (TWN/ MM)                                                                                                                                            Must include a 640x100
                                                                           Only 600x500 is clickable to landing page
                                                                                                                                                    (40kbs) or 320x50 (15 kbs)
                                                                                                                                                  leave behind ad unit – no tags
                                                                              Multiple URLs are NOT supported               Static image
                                          png, jpg, gif      200kb                                                                                Ad unit image must be jpg, png,
                                                                             Must be attached to a mobile ad unit        Auto closes after 7
 Mobile Overlay Video                                                                                                                              or gif, and supplied separately
                          600x566                                                                                             seconds
 (TWN/ MM)                                                                  Layered PSD file and exported file are
                                                                                                                                                  Must have a play button image
                                                                                        mandatory
                                                                                                                                                          overlay for video
                                                                                                                                                     For full video interactions-
                                                                                                                                                  tracking, provide 3rd party tags


                                                                                       All ads should be submitted to WebCreative@pelmorex.com + your Sales contact             14
Updated June 14, 2018

                            Background
                                                                                                                                                              iPhone only.
                            Image:
 Interstitial - image                       png, jpg, gif        200kb                                                                                 Optional tracking: Interstitial
                            720x1280
                                                                                                                                                      Load 3rd Party Tracking Pixel
                            Background
                                                                200kb +      Only one click URL; Multiple URLs are NOT                                         iPhone only.
                            Image:          png, jpg, gif,
                                                                 2.2mb                       supported                                                Optional tracking: Interstitial
                            720x1280       .mov or .mpg
                                                               (encoding                                                                             Load 3rd Party Tracking Pixel,
 Interstitial - video                       (16:9 or 4:3),
                                                                  done                                                                               Video Start 3rd Party Tracking
                            Video          cannot accept
                                                                through                                                                                Pixel, Video End 3rd Party
                            Poster:            VAST
                                                               Pelmorex)                                                                                      Tracking Pixel
                            640x360




Video Media Mobile Ads– submit all ads to WebCreative@pelmorex.com
                                           Formats            Weight                     Click Through                          Execution                         Notes

                                                                                                                         Recommended length 15
                                                                              All videos must be accompanied by a             seconds;
                                         .mov or .mpg          2.2mb
 VAST 3.0 Compliant Video                                                  working web based click through URL (email
                             Player      (16:9 or 4:3),      (encoding
 Ad                                                                                  addresses not accepted)               Up to 30 seconds max         For full video interactions-
                             size =                             done
 (TWN/MM, iPhone, Android                                                          VAST tracking urls accepted            allowed with “Skippable”   tracking, provide 3rd party tags
                            400x300      VAST 2.0+ ad         through
 App only)                                                                                                                       option only.
                                            tags             Pelmorex)
                                                                                                                         Skip button to count down
                                                                                                                             from 15 for the skip.




                                                                                          All ads should be submitted to WebCreative@pelmorex.com + your Sales contact              15
Updated June 14, 2018




Tablet Applications
            Tablet Applications – Standard Ads                 ………………17
            Tablet Applications – Rich Media Ads               ………………17
            Tablet Applications – Tablet Overlay               ………………18
            Tablet Applications – Custom Ads                   ………………18
            Tablet Applications – Video Ads                    ………………18



                         All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       16
Updated June 14, 2018




Tablet Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com

                             Size        Formats        Weight/Design                 Click Through                         Execution                          Notes
 iPad / Android           300x250      jpg, gif, png,        40kb
                                                                                                                                                  HTML5 must meet Android 2.2
 WeatherNetwork                        3rd party tags      HTML5;
                           728x90                                           Web click URL, no email addresses                                      HTML5 browser capabilities
 Application                             HTML5*             100kb


Tablet Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com

                            Size         Formats        Weight/Design                 Click Through                         Execution                          Notes

                                                                                                                                                     Requires minimum 10
                           728x90        3rd party
                                                                                                                                                     business days testing.
 Expandable Ad             expands      MRAID1.0         See 3rdparty
                                                                                                                     Click to expand / click to   Frequency capped 1/user/day.
 (3rd party hosted)           to        compatible          specs
                                                                                                                               close              Will not display on first load of
                          1024x768         tags
                                                                                                                                                          the application.
                         1280x768                                                                                                                   All expandable ads will be
                         landscape                                                                                                                frequency capped 1/user/day.
 Expandable Ad           800x1231                                          All creative must be accompanied by
                                       jpg, png, gif        400kb         mobile compliant click through URL, 3rd
 (Pelmorex hosted)         Portrait                                                                                                               Expandable will not display on
                                                                               party tracking URLs accepted.         Expands on click / closes
                          *supply                                                                                                                  first load of the application.
                                                                                                                             on click.
                            both
                                                                               Whole screen is clickable.            (For Video expandable -
                                                                                                                                                     Please see Pelmorex
                                                                                                                        video autoplays on
                                                                                                                                                  Templates for guidelines / text
                                                                           Multiple URLs are NOT supported.          expansion and closes on
                                                                                                                                                        safe areas / etc.
                                                                          (Single URL for expanded panel and               completion.)
                                        jpg, png, gif
                          800x1280                      400kb (image)              leave behind unit).
                                       (background)                                                                                               728x90 Leave behind ad unit
 Video Expandable Ad       (portrait                                                                                  Countdown displayed
                                                                                                                                                        must be supplied
 (Pelmorex hosted)          mode                              n/a                                                      while video plays.
                                       .mov or .mpg                                                                                                         separately.
                             only)                        (video file)                                                  Max length 15s
                                        (16:9 or 4:3)                                                                                               For full video interactions-
                                                                                                                                                    tracking, provide 3rd party
                                                                                                                                                                tags

                                                                         Only 600x500 is clickable to landing page      Two static images         Runs on iPhone devices only

                                                          200kb each        Multiple URLs are NOT supported           Foreground image auto        Must include a 728x90 leave
 Rub to Reveal
                          1100x960     png, jpg, gif    (background &                                                closes after 7 seconds (if     behind ad unit – no tags
 (TWN/ MM)
                                                          foreground)      Must be attached to a mobile ad unit          user doesn’t click)
                                                                                                                                                    Ad unit image must be jpg,
                                                                           Layered PSD file & exported file are       Image must contain a           png, or gif, and supplied


                                                                                   All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                 17
Updated June 14, 2018

                                                                                            mandatory                               Call to Action:                  separately
                                                                                                                            (i.e.: ‘Scratch to uncover’)
                                                                                                                                                              Must have leave behind
                                                                                                                              Video runs within a
                                                                                                                                                                 image: 300x250
                                                                                                                            banner position and has
                                                                                                                             start/stop capabilities.
                                                                                                                                                           Video: mov or mpg – 16:9 or
 In-banner video Ads (IBV)               gif, jpg, video   Leave behind                                                                                       4:3– 300x170; must be
                                                                                                                               Audio must be user
 (TWN/MM only)                              must be           image:                                                                                             Pelmorex hosted
                             300x250                                                            0-1                                 initiated
                                           Pelmorex         300x250 –
                                             hosted            40kb                                                                                        Layered PSD file is mandatory
                                                                                                                             No skip or close button
                                                                                                                                   necessary
                                                                                                                                                               Video metric tracking
                                                                                                                                                                   unavailable
                                                                                                                                Click to play video
                                                                                                                                                           Impression tracking (optional)
                                                                                                                               Map contents (to be
                                                                                                                                                                  through 3rd party
                                                                                                                               supplied by client):
                                                                            Please refer to the Excel doc for full assets                                   Click URLs for location(s) is
 Location-tagging            728x90 or                                                                                      -150x42 transparent png
                                         png, jpg, gif         60 kb        needed (such as Name, Address, Phone,                                                    necessary
 (TWN/MM)                     300x250                                                                                             (custom logo)
                                                                                                etc)                                                         Ad Server only reports on
                                                                                                                             -32x32 transparent png
                                                                                                                                                             impressions and clicks for
                                                                                                                                (pin for markers)
                                                                                                                                                            300x250 or 728x90, not map

                                 * HTML5 executions will require additional testing to ensure correct functionality / animation.*
                                    **All Rich Media ad units are supported on iOS 5.0+ / Android Jellybean OS 4.0+ only.**




Tablet Application NewsStand - submit all ads to WebCreative@pelmorex.com

                               Size        Formats         Weight/Design                  Click Through                             Execution                          Notes
                                                                40kb                                                                                       Video: mov or mpg – 16:9 or
 iPad / Android                          jpg, gif, png,
                             300x250                          HTML5;                                                                                       4:3 or VAST tag (VAST 2.0+
 Google NewsStand                        3rd party tags                                Web-based click URL
                                                               100kb                                                                                            ad tags) – 300x170
                                                                                                                            Recommended length 15
                                                                                                                                 seconds;
                                         .mov or .mpg           2.2mb         All videos must be accompanied by a
                              Player                                                                                            Up to 30 seconds             For full video interactions-
 iPad / Android                          (16:9 or 4:3),    (encoding done     working web based click through URL
                              size =                                                                                        allowed with “Skippable”         tracking, provide 3rd party
 Google NewsStand                        VAST 2.0 ad           through           (email addresses not accepted)
                             640x480                                                                                               option only.                          tags
                                             tags             Pelmorex)            VAST tracking urls accepted.
                                                                                                                               Skip button to count
                                                                                                                              down from 15 for the
                                                                                                                                       skip.



                                                                                        All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                    18
Updated June 14, 2018

Tablet Overlay Ads - submit all ads to WebCreative@pelmorex.com

                                Size           Formats         Weight                Click Through                        Execution                         Notes

                                                                                                                                                 Runs on iPad devices only
 Tablet Overlay Ads         1100x960
 (TWN/ MM)                  (or 550x480)                                        Whole screen is clickable
                                                                                                                                                Must include a 728x90 (40kb)
                                                                                                                         Static image               leave behind ad unit
                                                                            Multiple URLs are NOT supported
                                                                200kb
                                              png, jpg, gif                                                        Image auto closes after 7   Ad unit image must be jpg, png,
                                                               (100kb)     Must be attached to a tablet ad unit
                                                                                                                          seconds               or gif, and supplied separately
 Tablet Overlay Ads for
                            1100x960                                      Layered PSD file and exported file are
 Video                                                                                                                                         Must have a play button overlay
                            (or 550x480)                                              mandatory
 (TWN/ MM)                                                                                                                                                  for video
                                                                                                                                                  For full video interactions-
                                                                                                                                               tracking, provide 3rd party tags

Custom Tablet Application Ad Specs - submit all ads to WebCreative@pelmorex.com

                                Size           Formats         Weight                Click Through                        Execution                         Notes

                                                                                                                                               Both sizes must be submitted
                              180x150                                                                                                           Runs on Android devices
                                 +                                                                                                                         only.
 Dashboard Icon                                  png          20kb each    Web click URL, no email addresses
                               12 text                                                                                                            Template available from
                             characters                                                                                                        Pelmorex Development Team.
                                                                                                                                                    Triggered 1/24 hrs
                                                                                                                        Logo : 200x200
                                                                                                                      Please supply high         Each splash image must go
 Splashscreen               2048x2048                          400kb                   Not clickable
                                                                                                                    quality images/ layered    through Pelmorex design team
                                                                                                                              PSD

Video Media Tablet Ads– submit all ads to WebCreative@pelmorex.com

                                             Formats           Weight                      Click Through                  Execution                         Notes
                                                                                                                   Recommended length 15
                                                                                                                        seconds;
                                                                2.2mb
                                           .mov or .mpg                   All videos must be accompanied by a
 VAST 3.0 Compliant Video    Player                           (encoding
                                           (16:9 or 4:3),                 working web based click through URL        Up to 30 seconds max         For full video interactions-
 Ad                          size =                              done
                                           VAST 2.0 ad                       (email addresses not accepted)         allowed with “Skippable”   tracking, provide 3rd party tags
 (TWN/MM, iPad App only)    640x480                            through
                                               tags                            VAST tracking urls accepted.                option only.
                                                              Pelmorex)
                                                                                                                   Skip button to count down
                                                                                                                       from 15 for the skip.


                                                                                     All ads should be submitted to WebCreative@pelmorex.com + your Sales contact            19
Updated June 14, 2018




PC Applications
           PC Applications – Standard Ads                     ………………19
           PC Applications – Rich Media Ads                   ………………19
           Custom PC Ad Production Notes                      ………………19




                        All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       20
Updated June 14, 2018



PC Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com


                                  Size        Formats       Weight/Design                         Click Through                 Execution                       Notes


                                                                                                                            Up to 15 seconds
                                               gif, jpg,
                                                                                                                           automatic animation,     Clicktag should be compatible
    Desktop Application Ads     300x250      standard 3rd        40kb
                                                                                                                           unlimited during user              with DFP.
                                              party tags
                                                                                 Web click URL, no email addresses              interaction.
                                                                                                                                                              No Audio

                                                                                                                                                         Margin: 60 pixels on
                                  810 x        png, gif                                                                                                top/bottom, 40 pixels on
                                   560
    Desktop Application Skin                                     80kb                                                              n/a               left/right of the application.
                                  (max
                                            (animated gif                        Web click URL, no email addresses                                  Cannot use the colour #ff00ff
                                  size)
                                              allowed)                                                                                                        (255, 0, 255)



PC Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com


                                  Size        Formats       Weight/Design                  Click Through                        Execution                       Notes


                                                              40kb initial                                                  Up to 30 seconds
                                            approved 3rd
    DESKTOP                                                   load, up to       3rd party tags must accommodate click      automatic animation,      Audio must be user initiated,
                                300x250     party vendor
    In-unit embedded video                                       2.2mb           tracking and cache busting variables      unlimited during user      including volume (on/off)
                                             tags only
                                                              progressive                                                       interaction.




Desktop Skin Production Notes
WeatherNetwork Desktop App

Is a type of sponsorship and requires extra elements to be submitted, which may include:

-         A high resolution copy of the logo to be used, preferably in .psd, .ai or .eps format
-         A background image (layered PSD file)
                  OR elements for the TWN designers to build a background image from
-         Clear, concise instructions for building the background

All WeatherNetwork Desktop App skins created by the Pelmorex design team include a mock up for client approval. To accommodate this process, all elements must be
submitted a minimum of 5 business days prior to the start of the sponsorship.

                                                                                          All ads should be submitted to WebCreative@pelmorex.com + your Sales contact           21
Updated June 14, 2018




iTV Applications
              iTV Apps            ……………..……………………. 21




                     All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       22
Updated June 14, 2018




Standard iTV Applications Ad Specs - submit all ads to WebCreative@pelmorex.com

                             Size        Formats             Weight                   Click Through                      Execution                      Notes

                             728x90
                                       .gif, jpg, png,
                                +                              40kb
                                      animated gif’s*                                                                                           Targetable by language
                            728x360                      (728x90/300x250                                                                         (EN/ FR/ ES/ PT/ DE)
 Expandable Leaderboard       (old)                           image)
                                        (*animated                          No click through URL support – click
      (ConnectedTV,                                                                                                          n/a             ALL sized images must be
                                          gifs not                          expands/collapses banner within app
       MediaRoom)           300x250                            100kb                                                                                 supplied
                                       supported in
                               +                         (728x360/600x250
                                       MediaRoom
                            600x250                           image)
                                           app)
                             (new)



Video Media iTV Ads – submit all ads to WebCreative@pelmorex.com

                                         Formats           Weight                Click Through                        Execution                        Notes

                                                              n/a
                                       .mov or .mpg
 VAST 2.0 Compliant Video    Player                       (encoding
                                       (16:9 or 4:3),                                                                                         For full video interactions-
 Ad                          size =                          done                 Not clickable                     15 seconds max
                                       VAST 2.0 ad                                                                                         tracking, provide 3rd party tags
 (ConnectedTV)              640x480                        through
                                           tags
                                                          Pelmorex)




                                                                                  All ads should be submitted to WebCreative@pelmorex.com + your Sales contact           23
Updated June 14, 2018




Live Stream / Dynamic Ad
Insertion
             Submission Options                           ………………. 23
             DAI Live                                     ………………. 24




                    All ads should be submitted to WebCreative@pelmorex.com + your Sales contact       24
Updated June 14, 2018



DAI Submission Options

Submission via Email
Creative must be sent to WebCreative@pelmorex.com

Most creative can be submitted via email. Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together.

Anything over 3 MB in size should be sent via FTP (see below).


Submission via FTP
Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that
it is easy to find your files. If submitting files via FTP, you must send an email to WebCreative@pelmorex.com indicating that files have been uploaded with file name.

FTP Host Address: ftp2.twncs.com
Username: clientaccess
Password: ftpsite

Ad Delivery Services we accept:


Mijonet: HD & SD
ExtremeReach: HD & SD


Lamajeure: HD & SD


DMDS: HD & SD


Javelin: HD & SD



Comcast: HD & SD




                                                                                               All ads should be submitted to WebCreative@pelmorex.com + your Sales contact                25
Updated June 14, 2018

Dynamic Ad Insertion for Live Stream - submit all ads to WebCreative@pelmorex.com

                               Size      Formats        Weight             Click Through                        Execution                        Notes
                                                                                                                                       MXF Compression codec:
                                                                                                                                     1.XDCAM HD 4:2:2 (35 & 50
                                                                                                                                              Mb/s)

                                                                                                                                          2.MPEG-2 I-frame:
                                                                                                                                      •4:2:0 (50, 80 & 100 Mb/s)
                                                                                                                                      •4:2:2 (50, 80, 100, 120 &
                                                                                                                                               150 Mb/s)
                                          Video
                                        Wrapper:                                                                                         3.MPEG-2 long-GOP
                                       MXF, .MOV,
                              1920 x                                                                                                 •4:2:0 (50, 60, 70 & 80 Mb/s)
                                       .MPG, .MP4
 Live Stream Pre-Roll
                               1080i
                                                                                                           Acceptable Durations:       •4:2:2 (50, 70 & 80 Mb/s)
                                                         N/A     Ads are not clickable or skippable
 (AppleTV, AndroidTV, Roku)            3rd party tags                                                         00:15 & 00:30
                              29.97                                                                                                         Audio Formats
                                         accepted
                               fps
                                                                                                                                     1.PCM Stereo on channels 1
                                       Must be VAST                                                                                    & 2 (No Dolby E or AC-3
                                       3.0 compliant                                                                                    accepted) (no surround
                                                                                                                                       sound can be broadcast -
                                                                                                                                             only stereo)
                                                                                                                                       2.Sampling rate: 48 KHz
                                                                                                                                      3.Quantization :16 or 24 bit
                                                                                                                                                 PCM
                                                                                                                                       4.Loudness: -24 LKFS as
                                                                                                                                          per ITU-R BS1770




                                                                            All ads should be submitted to WebCreative@pelmorex.com + your Sales contact        26
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