Dissemination, communication and exploitation plan - Lex4Bio
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Ref. Ares(2019)7359942 - 29/11/2019
Dissemination,
communication and
exploitation plan
Deliverable 8.1 – D35 – WP8
DATE OF PUBLICATION: 01.12.2019
RESPONSIBLE PARTNER: EP
AUTHOR(S): MANON BALLESTER
This project has received funding from the European Union’s Horizon 2020 research and
innovation programme under grant agreement No. 818309 (LEX4BIO). This output reflects
only the author’s view and the European Union cannot be held responsible for any use that
may be made of the information contained therein
1
OPTIMISING BIO-BASED FERTILISERS IN AGRICULTURE –
PROVIDING A KNOWLEDGE BASIS FOR NEW POLICIES
Project funded by the European Commission within the Horizon 2020 programme (2014-2020)
Deliverable 8.1 – D35 – Version 3
Work-package n°8
Version history
V0.1 Initial version of the deliverable Manon Ballester, EP 8.11.2019
V1 Revised version Manon Ballester, EP 19.11.2019
V2 Revised version Manon Ballester, EP 26.11.2019
V3 Final version Manon Ballester, EP, reviewed 27.11.2019
by Kari Ylivainio, project
coordinator
Nature of the deliverable
R Report X
Dec Websites, patents, filling etc.
Dem Demonstrator
O Other
Dissemination Level
PU Public X
CO Confidential, only for members of the consortium (including the Commission Services)
2
Acknowledgement
This report forms part of the deliverables from the LEX4BIO project which has received funding from
the European Union’s Horizon 2020 research and innovation programme under grant agreement No
818309. The Community is not responsible for any use that might be made of the content of this
publication.
LEX4BIO aims to reduce the dependence upon mineral/fossil fertilisers, benefiting the environment
and the EU’s economy. The project will focus on collecting and processing regional nutrient stock, flow,
surplus and deficiency data, and reviewing and assessing the required technological solutions.
Furthermore, socioeconomic benefits and limitations to increase substitution of mineral fertiliser for
BBFs will be analysed. A key result of LEX4BIO will be a universal, science-based toolkit for optimising
the use of BBFs in agriculture and to assess their environmental impact in terms of non-renewable
energy use, greenhouse gas emissions and other LCA impact categories. LEX4BIO provides for the first-
time connection between production technologies of BBFs and regional requirements for the safe use
of BBFs.
The project runs from June 2019 to May 2023. It involves 21 partners and is coordinated by Luke
(Luonnonvarakeskus - Natural Resources Institute Finland).
More information on the project can be found at: http://www.lex4bio.eu
3
TABLE OF CONTENTS
I. INTRODUCTION ............................................................................................................................... 6
II. METHODOLOGY............................................................................................................................... 7
III. H2020 GRANT AGREEMENT: DISSEMINATION & COMMUNICATION ............................................. 7
IV. LEX4BIO DISSEMINATION & COMMUNICATION PLAN.................................................................... 8
Introduction......................................................................................................................................... 8
Strategy, target audience and messages............................................................................................. 8
Communication & Dissemination Best Practices .............................................................................. 10
Key word for communication ............................................................................................................ 12
Communication management ........................................................................................................... 12
Communication Tools........................................................................................................................ 13
Dissemination activities and rules ..................................................................................................... 16
Synergy and networking .................................................................................................................... 17
GDPR rules ......................................................................................................................................... 20
V. LEX4BIO EXPLOITATION PLAN ....................................................................................................... 21
VI. OPERATIONAL VISION OF THE DEC PLAN ...................................................................................... 24
VII. CONCLUSION ................................................................................................................................. 25
VIII. APPENDIX 1 – REPORTING TEMPLATE........................................................................................... 26
IX. APPENDIX 2 – COMMUNICATION DATABASE ............................................................................... 27
X. APPENDIX 3 – GRAPHIC CHARTER ................................................................................................. 30
List of figures
Figure 1 - Lex4bio social networks ........................................................................................................ 15
Figure 2 - Lex4bio brochures ................................................................................................................. 15
Figure 3 - Publication process ............................................................................................................... 17
Figure 4 - German expert group attending the first National Dissemination Forum (NDF) on November
15, 2019 in Braunschweig ..................................................................................................................... 19
4
List of tables
Table 1 - Target audiences ...................................................................................................................... 8
Table 2 - Milestones - WP8.................................................................................................................... 12
Table 3 - Communication team ............................................................................................................. 12
Table 4 - Communication tools ............................................................................................................. 13
Table 5 - Scientific dissemination activities ........................................................................................... 16
Table 6 - Synergy activities .................................................................................................................... 17
Table 7 - NDFs planned in 2019 ............................................................................................................. 18
Table 8 - Exploitation of the project results .......................................................................................... 22
Table 9 - Overview of the WP8 GANTT chart. ....................................................................................... 24
Table 10 - Personal costs and other budget categories linked to WP8................................................. 24
5
D8.1: DISSEMINATION, COMMUNICATION AND
EXPLOITATION (DEC) PLAN
I. INTRODUCTION
This deliverable presents the dissemination, communication and exploitation activities linked to the
LEX4BIO project. It is a strategic tool, which includes methods and channels by which a message is
delivered to an audience in multiple locations.
The main objectives of the DEC activities are:
▪ To engage all relevant stakeholders and strategically selected target groups about activities and
results of the project
▪ To inform and raise awareness about the project itself and project results
▪ To cluster and create synergies with relevant EU and national projects on nutrient recycling
▪ To ensure exploitation of project results and follow-up of the potential outcomes through policies
and implementation
The plan will be regularly updated in order to be able to respond to new opportunities. The purpose
of the DEC plan is to define in detail:
▪ The target groups and stakeholders,
▪ The messages that the LEX4BIO partners want to bring across,
▪ The materials and channels which are most suited to communicate the messages to the targeted
groups of stakeholders,
▪ Guidelines and templates for consortium partners to disseminate and communicate about the
project results,
▪ A planning and timing of the dissemination activities.
The dissemination plan will be tailored for each target group to optimise its effectiveness. It must be
emphasised that dissemination and communications are ongoing processes for the entire project
duration. The DEC plan will additionally provide advice on dissemination and exploitation activities
during the project lifetime. The last version of the DEC plan in M48 will include a strategy for the
maintenance of the communication materials and the exploitation of the results (maintain of the
domain name, final version of the exploitation plan and table).
It will be updated regularly (every 6 months) especially regarding strategies for exploitation and
knowledge management.
6
II. METHODOLOGY
Dissemination and Communication activities play a key role within the LEX4BIO project in order to
foster the impact towards acceptance and policy support of BBFs at the EU level, within the duration
of its EC funded lifecycle as well as for the sustainability of the results after the end of the project.
Beside raising awareness regarding the results, activities planned in the DEC plan, especially regarding
NDF, will contribute to the implementation of a joint policy roadmap to transfer the knowledge
generated through LEX4BIO in concrete policy recommendations for enhancing utilisation of BBFs.
Hence, only by reaching and clustering with the relevant stakeholders and other initiatives, with the
right message, the project can be successful. To this end, a defined communication, dissemination and
exploitation methodology is needed. The guiding principles include maintaining an ambitious and
cohesive vision, while ensuring best means to deliver it in an effective and impactful way.
The Dissemination, Communication & Exploitation plan is developed to respond to the following
strategic questions:
▪ What exactly do we want to say – and to whom? Messages
▪ Who, how, when, where? Dissemination Strategy
▪ How do we engage? Argument
▪ How do we exploit the results? Exploitation framework
III. H2020 GRANT AGREEMENT: DISSEMINATION &
COMMUNICATION
Dissemination & Communication are clearly defined, both in the rules of participation in the program
H2020, as in the Grant Agreement signed between the LEX4BIO Consortium and the European
Commission. The Communication Plan has been structured, on the acceptance of the following
definitions of dissemination and communication. The Grant Agreement determines: “Each beneficiary
must — as soon as possible —‘disseminate’ its results by disclosing them to the public by appropriate
means (other than those resulting from protecting or exploiting the results), including in scientific
publications (in any medium).”.
Thus, distinguishing that dissemination is chiefly aimed at peers, usually other researchers working in
the area of the proposed project, while communication is aimed at non specialists, including
stakeholders whose interests are in potential application of the results.
Likewise, the LEX4BIO Consortium has adopted the definitions hereunder of research dissemination
and research communication:
▪ Research Dissemination: distributing information to various audiences within the academic
community and beyond in forms that are appropriate to their needs, often a one-way process.
▪ Research Communication: communicating research outputs to a range of intermediate and end
users, through an iterative and multidirectional process involving a wide range of stakeholders
from planning, implementation, monitoring and evaluation.
7
IV. LEX4BIO DISSEMINATION & COMMUNICATION PLAN
Introduction
The DEC plan of the LEX4BIO project “constitutes the reference document for all DEC implementation”
(Grant Agreement, annex 1, WP8). More specifically, the activities of communication and
dissemination of the project will contribute to the achievement of the following specific objectives.
(Grant Agreement, annex 1, WP8):
▪ 8.1 Communicate about project activities to all relevant stakeholders
▪ 8.2 Cluster and coordinate activities to create synergies with related EU and national projects on
nutrient recycling
▪ 8.3 Disseminate project outputs to relevant stakeholders and potential end-users of the outputs
▪ 8.4 Prepare the exploitation of the project results and the follow up of the potential outcomes
through policies and implementation
Strategy, target audience and messages
Overview. The DEC plan will target the audience foreseen in Grant Agreement, annex 1,
“Dissemination & Exploitation of results” i.e.:
Table 1 - Target audiences
Target audience Indicator Activities implemented Channels used
EC & national decision- 20 Recommendations on actions, i) Conferences,
making bodies, programmes and communication seminars
regulatory bodies Policy Roadmap (D8.5) ii) Dedicated
Four specific presentations during publications
seminars and international events, iii) Webinars
including policymakers
Four articles published in non-
scientific magazines
End-users (farmers, 5 000 Workshops & special content easily i) Events,
consumers) understandable as online meetings
information materials ii) Newsletters
Visits to demonstration sites and iii) Popular articles,
field days (at least once during the media actions
project)
Popular articles at national and local
level
Scientific community 100 At least 15 publications on the i) Forum,
methodology, approach, solutions conferences,
and results in peer-reviewed, fairs
international journals ii) Scientific
Participation to conferences and fairs publications
20 universities and 100 academics
contacting regarding the project
results
Cooperation with other ongoing
projects
8
Industry 150 Interaction through NDF, contact i) Fairs, market
with companies involved in exhibition
fertilisers, biofertilisers, ii) Dedicated
environmental protection and food publications,
safety news
Information and input to industries” iii) NDFs &
own channels workshops
15 stakeholders per country reached
Project general message
Bio-Based Fertilisers (BBF) have the potential to transform the agricultural industry by minimizing
the environmental impact of existing fertilisers and improving sustainability through recycling of
nutrient-rich side-streams (NRSS)
Increased productivity of European agriculture after the Second World War was largely based on the
use of mineral fertilisers, without considering its impact on the environment. Only in recent decades,
protection of biosphere and food quality have gained more attention, both of which are heavily
dependent on fertiliser application rate, fertiliser quality, as well as soil characteristics. Imported
mineral phosphate and fossil energy-intensive nitrogen fertilisers cause major detrimental impacts on
the environment, whilst nutrient-rich side-streams/organic waste remain under-used. By optimising
usage of bio-based fertilisers (BBF) from side-streams, ensuring their safety, building evidence-based
trust in their usage and developing legislative framework for their use, it will be possible to reduce
dependence upon mineral/fossil fertilisers, benefiting the environment.
LEX4BIO will enable developing a profound knowledge basis and new coherent methods to take full
advantage of BBFs
LEX4BIO will evaluate the fertilisation potential and other properties against national and EU
fertilisation requirements of the most promising technologies for BBF production. This will provide
essential tools for closing European nutrient cycles and contribute to ameliorating the impact of
fertilisation on the environment.
The most important impact of the project will be to provide a policy framework for the EU’s
transition to maximising fertiliser self-sufficiency by using BBFs.
Specific identification, expectations and needs of the DEC target audience
EC & national decision-making bodies, regulatory bodies. Involving European and national policy
makers and regulatory bodies including NGOs, permitting and regulatory authorities (for instance
ministries of Agriculture, Forestry, Rural development & Food, Ministries of Environment, Food
authorities, Agencies for Health and Food Safety, National offices for Agriculture, DG Agri of the
European Commission) will enable gathering feedback from the higher instance in charge of defining
the standards and policies in the field of fertilisers. They are important agents in the implementation
of changes at EU scale thanks to the evolvement of the legislation. Communications with these
stakeholders will be formalised in a different deliverable D8.5 “Policy Roadmap” (M8) to ease these
new policies’ development.
End-users (farmers, consumers). Involving farmers (in the form of direct contacts or more structured
activities and cooperation with farmers unions and clusters through the implementation of the
National Dissemination Fora) is of major importance for the project sustainability. End-user
9
involvement is a core principle in all projects even at early stage of research activities. Vice versa, early
involvement of the final users is of major importance to reach successful results, positive effects on
later stage acceptance and their role must be carefully considered with specific activities. Within
LEX4BIO, two steps of end-users’ involvement will be targeted:
1. Inputs from the end-users to the project: During the implementation of the field trials, considered
as early stage strategy, once during the project, end-users will be invited to visit the demonstration
sites. This will be an active commitment from the farmers enabling to gather direct and accurate
feedbacks and start communicating regarding the project objectives.
2. Inputs from the project to the end-users: In addition, specific communication materials, especially
press release in specialised magazine, information available online based prepared in layman
language will enable maximising the impact of the project on this specific target.
Scientific community. Researchers, academics and specialists in the fields of research will be targeted
by the communication strategy, in order to collaborate with further ideas, as well as utilizing the results
and data collected from past and on-going field trials, including reanalyses with the novel methods
presented in the LEX4BIO. These stakeholders will be involved in the project through i) the organisation
of National Dissemination Fora and ii) through the implementation of a specific synergy strategy
gathered in D8.3 “Synergy report and action plan” (M8) identifying collaboration mechanism with
other EU funded projects.
Industry. A main task enabling the development of the work programme is building an inventory of
current and novel promising BBFs and select them for trials and analysis conducted during the LEX4BIO
project. For this inventory, linked with industries specialised in BBF production will be a main asset. In
addition, Industry is an important link prior to farmers, the final decision makers for using BBFs. Hence,
it is very relevant to include them through specific communication strategy. This will be based on
selected event, direct communication and integration of major organisations in the National
Dissemination Fora.
Communication & Dissemination Best Practices
Successful communication strategy is based on a set of criteria that need to be fulfilled in order to
maximise concretely the impact of the project and take advantages of the means at the disposal of the
partners. In this regard, following best practices (BP) have been shared to reach the expected
outcomes from the DEC plan:
BP1 – CREATE AND PROMOTE ATTRACTIVE INFORMATION BASED ON SPECIFIC CONTENTS
As a research project, LEX4BIO will have a high amount of content to share to the different
stakeholders. Depending on their interests towards the project, the contents to be delivered during
communication & dissemination activities will be based on specifications of the target, means and
media selected. Every item delivered should be based on relevant and attractive information, most of
the time relying on scientific data and results. Especially regarding local and national dissemination
activities, more specifically during the meetings of NDF (National Dissemination Fora), the main
channel to reach directly the stakeholders identified above, the partners should base their
communication on a specific and clear message from the project, taking into account the project
themes and ambition, the interest of the audience, and the overall goal of LEX4BIO to act in the
transition towards BBFs acceptance.
10BP2 – SELECT THE COMMUNICATION & DISSEMINATION MEANS THAT FITS THE BEST WITH THE
MESSAGE AND THE STAKEHOLDERS’ EXPECTATIONS
Regarding the main message and the strategy developed in this deliverable, choosing the right local,
national and international means (either on-line or off-line through organisation of events and
stakeholders’ meetings) to reach the target audiences identified above is mandatory. In details, either
for global project communication or for local individual dissemination activities handled by the
partners, following questions should be kept in mind:
- What is the selected communication mean expecting in terms of contents (pictures, short text,
longer content …)? Improve the general knowledge of the consortium regarding the media
expectations.
- What are the local media available regarding the message I want to deliver? Create a database of
local media.
- What are the interests of the stakeholders in the project? Define the specific message and link it
with the expectations of the communication & dissemination mean identified.
BP3 – USE OFFICIAL COMMUNICATION MATERIALS TO BASE YOUR DEC ACTIVITIES
All tools and communication materials introduced here below and more in details in D8.2 “Portfolio
of communication materials and the general project website” (M6) have been shared, commented
and validated by the partners. All together, these elements form the media corner of the LEX4BIO and
can be used as a basis for all communication and dissemination activities, to provide official contents
and to complete specific technical presentations with more general information on the project itself.
BP4 – SHARE ALL NEW COMMUNICATION & DISSEMINATION MATERIALS WITH THE CONSORTIUM
LEX4BIO partners, according to the Consortium and Grant Agreement have agreed on a specific notice
process regarding publications, at least 30 calendar days before effective publishing. Any objection
shall be made in accordance with the Grant Agreement, in writing form to the coordinator, the Parties
and EP.
BP5 – ENRICH YOUR COMMUNICATION WITH ON-FIELD EXPERIMENT AND CONCRETE RESULTS
As a research project, LEX4BIO relies on technical and scientific terms and contents. However, its main
impact will be linked to the understanding of the project objectives by the whole value chain related
to BBFs, from policy makers, to industries towards the final users as the farmers and the consumer.
Hence, communication materials will need to be adapted regarding a layman language strategy. This
will be eased by using storing telling practices, personal experiences and anecdotes, to recreate a
proximity between the partners and their target audiences.
BP6 – FOLLOW THE ROADMAP AND AGENDA FOR COMMUNICATING
While defining the communication strategy, the frequency of publications, activities and events have
been defined according to the Table 4, Table 5, Table 6, and to the individual strategies defined in
Erreur ! Source du renvoi introuvable.. It is of major importance that the partners commit to this
agenda and anticipate the needs in terms of content drafting, validation process and notice prior to
publication.
11Key word for communication
Bio-based fertilisers Food safety
Fertilisation Nutrient cycle
Circular economy Waste recycling
Soil fertility Phosphorus
Resource Sustainable agriculture
Preservation Environmental impact
Policy roadmap Recovery
Communication management
To implement a successful communication, dissemination & exploitation strategy, it is essential to
identify a clear methodology and structure. This is based on the following requirements:
Communication manager & key people. Europroject oversees coordinating the communication &
dissemination activities for the whole project, as WP8 leader. It will manage overall activities linked to
delivering key messages during the project lifetime, internally and externally, as well as the
achievement of the dedicated milestones:
Table 2 - Milestones - WP8
# Milestone title Lead Due date Means of verification
MS29 8.1. Project identity, DEC EP M6 Visuals, accounts and some
plan, online presence and materials created, available
materials ready and used by partners
MS30 8.2. Synergies identified and Luke M4 Synergies identified and
project cluster used for better other projects contacted,
cooperation cooperation methods agreed
MS31 8.5. Roadmap for policies Luke M8 Clear roadmap discussed and
defined created
As WP8 leader, Europroject oversees creating and managing the visual identity of the LEX4BIO project.
It will receive the contents to be published through the diverse communication means defined
hereunder (web, social networks, newsletters). It will organize and animate the creation of the
communication materials, offering to the partner a first structure of the design and contents to be
developed. If any of the partners wants to carry out communication and dissemination activities, they
must be communicated to Europroject and reported according to the reporting template (see in
appendix 1) available on the Tiimeri workspace.
Specific identified people in charge of the communication are identified hereunder:
Table 3 - Communication team
Complete Entity E-mail Phone Role
name
Manon EP manon.ballester@europroject.bg +359 2 943 WP8 leader
Ballester 11 76
Laura Sibille EP Laura.sibille@europroject.bg +359 2 943 Graphic designer
11 76
Miitta Eronen Luke miitta.eronen@luke.fi +358 (0) 50 Communication
571 68 34 correspondent in Luke
12Patterns and design. Europroject has developed a specific graphic charter (see in appendix 3 and D8.2
“Portfolio of communication materials and the general project website”) including all the rules for use
of the logo, templates and colours linked to the Lex4bio project. This charter should be respected for
each publication. In case of uncertainty regarding the usage of the templates, the partners should refer
to the graphic team of EP for support.
Communication database at European, local and national level. A dissemination database available
in this deliverable (appendix 2) has been developed to collect from the partner the information
regarding their participation to dissemination activities especially events and NDF. Moreover, partners
have shared their contacts at local scale for preparing a list to whom disseminate press releases and
newsletters all over the project duration (according to the GDPR rules). This database will be updated
every 6 months.
Languages. The official language of the project is English and hence all communication, either internal
or external will be performed in this language. However, since the project is aiming at disseminating
information, among other targets, to the farmers and other end-users, communicating in local
language is necessary for specific messages and with specific communication means (during NDFs, local
events, stakeholders meeting, and in attracting local media attention). If local translations are needed,
each partner will oversee communicating to EP, based on editable templates, the complete contents
in the language requested. EP will implement this information and communicate the last version of
the communication materials.
Under agreement with the partners, the project website will however be only available in English. Posts
in social networks will be also done in English except for specific requests made by the partners.
Communication Tools
Table 4 - Communication tools
Communication tools
Partners’ contribution (aside from responsible
DEC tool – Partner in charge Frequency
partner)
Input on individual and local dissemination
DEC plan – EP 1
strategies
Logo – EP Validation of the logo 1
Official project website – EP Validation of the contents Regular updates
Input on individual news to share on the social
Social media – EP Regular updates
networks, relaying news
Validation of contents, translation in local
Project brochure – EP 2
languages if needed
Cross-cooperation on content definition, input and
Project newsletter – EP 8
validation, collection of contact database
Press release & public articles –
Individual local strategy 2 per year
All
The tools regarding communication & dissemination of the LEX4BIO project are briefly described
hereunder. However, a complete deliverable D8.2 “Portfolio of communication materials and the
general project website” is detailing their development and means of use.
Logo. The logo is the main graphic identity element and the key to build a successful graphic identity.
It will be used in all material and documents related to the project. The logo has been designed and
13presented prior to the Kick-off Meeting by Europroject. Different variations
were presented to the partners in order to select the most appropriate
version. The official logos of LEX4BIO, in colour and in black and white are
available to all partners in Tiimeri.
Use of the EU emblem. All activities should contribute to the visibility of
European funds among citizens. For this purpose, Article 29 and Article 38 of
the Grant Agreement provides that: “Unless the Agency requests or agrees otherwise or unless it is
impossible, any dissemination of results [Art. 29] / any communication activity [Art. 38] related to the
action (including in electronic) must:
(a) display the EU emblem, and
(b) include the following text:
“This project has received funding from the
European Union’s Horizon 2020 research and
innovation
programme under grant agreement No
818309”.”
In order to adhere to this rule, the following
logos are available to all partners in Tiimeri,
management platform dedicated to the
LEX4BIO project.
LEX4BIO website. The project website is the main channel of communication to a large audience. The
web portal will be a central tool for promoting the results. The website is developed by Europroject,
and available from M6. All partners will contribute to its update with information about the project
progress, related news, and events in their field of expertise.
All partners will collaborate to ensure the maximum visibility of the website, incorporating its link in
all publications, emails and documents related to the project. The website will be available in English.
The web address is: www.lex4bio.eu. The website is more specifically described in the deliverable D8.2
“Portfolio of communication materials and the general project website”.
Lex4bio social networks. Social networks have become an important communication tool and will be
especially considered to reach a large commitment of potential end users. They are a very suitable tool
to increase the visibility of the results in the stakeholders’ community. LEX4BIO has active Facebook,
Twitter and LinkedIn profiles. Europroject is in charge of publishing regularly news and information
through the social networks, using solutions such as Hootsuite, to organise and optimise the
publication process. Each partner can communicate information to be communicated through these
channels.
14Figure 1 - Lex4bio social networks
Brochure. The main objective of the project brochure is to provide the audiences with an attractive
project overview, summarizing the main objectives and foreseen results of LEX4BIO. Two brochures
will be developed during the project. The first one has been released in M3 and presents the general
concept, objectives and activities. It is dedicated to global communication towards the stakeholders
identified as target audience. It has been designed in English, under two formats: one for on-line
dissemination and one to be distributed during project events, information days and visits. In addition,
the brochure has been translated in German and Polish according to the local needs of the partners to
convince and engage farmers. Likewise, each of the partners will cooperate in the online distribution
of the brochure in its field of action through publication on their own websites and social networks, as
well as additional websites and social networks of institutions with interest in the project
(neighbourhood centres, consumer pages, blogs, etc.).
Figure 2 - Lex4bio brochures
Newsletters. The LEX4BIO newsletter will offer appropriate means to carry out direct communications
and will be issued every six months. Results and experiences throughout the duration of the project,
as well as all topics dealt during the National Dissemination Fora and synergy activities, will be
published.
Main thematic areas to be addressed in the newsletters will be:
▪ Presentation of the project
▪ Announcements of the project’s progress
▪ Dates, details, comments regarding project related conferences, meetings, events or publications.
▪ Project-related news, new initiatives, liaisons etc.
15All partners will participate in generating content for the newsletters. EUROPROJECT will be
responsible for coordinating the work, collecting contributions from members and the edition of the
newsletter. In order to reach the maximum potential audience, the consortium partners are
encouraged to distribute the newsletters to their personal contacts. Aside from this, interested parties
can also subscribe to the newsletter on the project’s website.
Press releases & public articles. To reach larger audience at local level, and engage the farmers in the
project, layman language articles will be published. These will be drafted by EP and Luke, sent for
modifications, translation and adaptation to the partners that will be able to spread these articles
through their local communication means.
Dissemination activities and rules
Table 5 - Scientific dissemination activities
Scientific dissemination
DEC tool – Partner in charge Partners’ contribution Frequency
Participation to fairs and events – Each partner should promote LEX4BIO in 3 conferences & 2
All local/national/international event fairs
Poster presentation – Scientific Validation before presentation + provision of the During conferences
partners graphic design by EP & fairs
Scientific articles & Publications
Validation process before publication 10
– Scientific partners
Publication process. LEX4BIO project is intended to have a great impact on the research background
in the field of BBFs in Europe. To enhance the potential results of the project and to strengthen the
exploitation plan, publications will be a core activity of the communication strategy. All publications
related to LEX4BIO project will be developed according to the following rules:
1. Open access requirements: According to Grant Agreement (GA), LEX4BIO partners will have to
provide open access to all scientific publications (including peer-review articles, conference
proceedings, grey literature, etc.) generated during the project. Moreover, they must be stored in
an Open Access repository integrated within the OpenAIRE infrastructure. Each publication should
include the following acknowledgement: This {book, article, paper, work, conference, …} has
received funding from the European Union’s Horizon 2020 research and innovation programme
under grant agreement 818309. The dissemination of results herein reflects only the author’s view
and the European Commission is not responsible for any use that may be made of the information
it contains. If the publication has been written in other language than English, the disclaimer should
be translated.
2. Notice process: The publication process has been defined according to the Grant Agreement
contents and is hence based on regular prior notices to avoid any IP or content issues. This process
is presented hereunder:
16Figure 3 - Publication process
Synergy and networking
Table 6 - Synergy activities
External networking strategy
DEC tool – Partner in charge Partners’ contribution Frequency
Synergy report – EP Input on on-going projects 1
Integration of LEX4BIO as section in existing
Partners’ websites webpages (either as a news, references, specific 1
page …)
Biorefine: one a
Biorefine & ESPP SCOPE Input on individual news to share through the month
newsletters external newsletters related to the project ESPP: 3 times per
year
National Dissemination Fora – Minutes of the NDF to define the LEX4BIO policy
10 per year
Scientific partners roadmap
Synergies and networking opportunities will be identified in a specific deliverable D8.3 “Synergy report
and action plan” (M8). The synergy activities will be based on the following inputs:
1. The coordinator, the project communication leader and the partners at their level will network
with on-going projects: a database of project (see appendix 2) has been drafted and is regularly
(every 6 months) updated by EP with the support of the partners. EP is then getting in contact with
the Communication leader of the identified projects to start cross-cooperation in terms of
communication activities and technical inputs.
172. The partners have the duty to communicate about LEX4BIO using their own communication
means (see appendix 2), to increase the visibility of the project within external to the consortium
networks.
3. Each partner in their dissemination strategy, should participate to 1 to 3 events during the
project lifetime, with a planned budget specified in this DEC plan. In addition, partners have
identified specific physical meetings such as:
• For Luke: Participation to Coordinators’ day in Brussel in June and organizing the NDF
meeting in Helsinki in December. Introducing LEX4BIO for the scientific community in two
international conferences (IPW9 in Zurich and DGT conference in Vienna)
• For Fibl: organize a workshop on closing nutrient cycles at Eurosoil conference, Geneva,
August 2020; will organize a workshop on organic contaminants in recycled fertilizers in
February 2021
• For RUOKAVIRASTO: Informal discussions / meetings with risk managers to inform them
of the ongoing project
• For EP: Participation in networking activities in Brussels and Cooperation with
Communication leaders of clustering EU projects during physical meetings potentially in
Brussels.
Other activities will be highlighted in the appendix 2 in the future (with reporting every 6 months).
4. Clustering with specific networks: The Biorefine Cluster Europe and the European Sustainable
Phosphorus Platform have been identified as core partners and main channels to communicate
the project results. As such, LEX4BIO is providing them with the on-going news, events and
outcomes of the project on a regular basis to enable publishing regularly information through their
media.
5. National Dissemination Fora: Partners from research institutes/universities from EU countries
(Finland, Denmark, Germany, Poland, Austria, Hungary, Switzerland, Netherland, Belgium and
Spain) have the goal to set up NDF once a year for knowledge-exchange among relevant
stakeholders. Participants in NDF represents ministries of agriculture and environment, advisory
services, farmers union and representatives from industry and NGOs (e.g. fertiliser industries,
research institutes, nutrient platforms, universities, associations of organic farmers), securing
dissemination at large to all relevant stakeholders and establishing strong communication
channels for dialogue and mutual inspiration. The minutes of the NDF in 2019 will be the basis for
drafting the Policy Roadmap due in M9 by Luke. The following NDF are already foreseen for 2019:
Table 7 - NDFs planned in 2019
National dissemination forum
Date of Country of
Partner Format
venue Venue
BOKU, Second half
2h30 of conference with presentation of the project and
PROMAN, of Austria
roundtable discussion
AGRANA November
2h30 of conference with presentation of the project and
Luke December Finland
roundtable discussion
JKI Nov 15, Braunschweig, 3h conference with presentation of the project, the German
2019 Germany contribution to it, and roundtable discussion with experts
18Part of the annual 1-d meeting of the Fertilisation Network,
organised by the Danish National Advisory Service (SEGES),
present new ideas, results and discuss current challenges in
June 27th
UCPH Denmark fertilisation, fertiliser use and technologies for either
2019
producing or applying fertilisers. The LEX4BIO project was
presented, together with the Nutri2Cycle EU project, and
feedback received.
December 1.5 h meeting with presentation of project and round table
FiBL Switzerland
or January discussion
End of
The agenda of the Hungarian NDF is currently under
UP january Hungary
discussion with UP
2020
2h of open discussion regarding the following issues and
questions, based on knowledge exchange:
• What are the main obstacles for reaching the targets of
December
PAS Poland LEX4BIO?
14, 2019
• What kind of benefits/risks do you see in the use of
BBFs?
• Measures for optimizing/enhancing the use of BBFs
June 19th LEX4BIO was presented in a meeting focusing on sustainable
UG Belgium
2019 nutrient management
The
UvA To be
Netherlands Agenda and organisation currently under discussion
defined
US Spain
The first NDF in Germany, has been organised on November 15th, 2019. After round of introduction,
the project Lex4Bio was introduced with specific description of WP2, WP3 and WP5. After each
presentation, questions were addressed to the experts, which were discussed. In addition, in line with
LEX4BIO synergy strategy, the Nutri2Cycle project has been presented. It was agreed that there will
be a number of synergies that shall be further explored between JKI and Thuenen Institute.
Figure 4 - German expert group attending the first National Dissemination Forum (NDF) on November 15, 2019 in
Braunschweig
19GDPR rules
LEX4BIO project will comply with the latest requirements of the GDPR framework. Hence, for all
contents sent based on a collected database of potential recipients, the following process will be
applied:
1. The contacts will be stored in an internal database, shared only between PC and WP8 leader,
stored locally. These contacts will be used only to require a formal consent on integrating the
personal information in largest dissemination & communication campaign.
2. Through this consent formal request, a strict policy will be applied regarding the suppression
of all email addresses and personal information from the internal database that will disagree
with the use of their information in full compliance with GDPR rules. The contacts not
responding to the consent campaign will be also rejected as positive, active consent will be
required.
3. The newsletter and other project information will hence be sent only to the contacts that have
given their written formal and positive consent of their interest to receive LEX4BIO materials
20V. LEX4BIO EXPLOITATION PLAN
LEX4BIO is expected to have a vast impact on the sustainable production and use of organic residuals
and bio-based fertilisers in Europe. The objective is to develop a strategy which will ensure effective
exploitation of project outputs and sustainability of the proposed solutions to replace mineral
fertilisers and increase resources efficiency through three sub-objectives:
1) Results are transferred successfully, and the knowledge is applied;
2) There is an increased potential for impact from the transfer
3) It is possible to measure and demonstrate the impact of the transfer.
Methodology. The exploitation plan is based on the preliminary draft presented in the H2020 LEX4BIO
proposal, where diverse results have been identified for exploitation at larger scale that will be
regularly updated and refined as stated in this deliverable D8.1 every 6 months, depending on the
results of the project, and exploitation opportunities appearing. As WP leader, EP has overseen
drafting this exploitation plan methodology and will collect the main needs, requirements and inputs
from the partners. Luke, as project coordinator and task leader of T8.4 “Knowledge management:
exploitation, technology transfer and IPR management”, will communicate with EP each important
results to be registered in the DEC plan.
Preliminary draft of the exploitable results to be generated by the LEX4BIO project. During setting-
up stage, 4 main results have been identified with high potential for exploitation during and after the
end of the project:
▪ Analyses and analytical testing methods: the methods are mature, tested and ready for
implementation, but have currently only scarcely been applied to BBFs and European soils.
Proposed methods will be developed, tested and validated during the project and will be
considered compliant if they can be applied to a majority of BBFs and European soils, and if they
give valid, robust and repeatable results.
▪ Advanced compliance methods for BBF and soil testing: they will be disseminated during the
project through the EAB and NDF. Full implementation of the new compliance methods at
European and Member State level will, however, take time after the project has finished, apart
from the project participants having a commercial interest in spreading the new methods.
Additional associated partners such as the ESPP and the International Nitrogen Initiative (INI) will
provide additional dissemination channels to different key stakeholders after the end of the
project.
▪ Satellite-based spectral imaging and the new models developed in LEX4BIO for variable rate
optimisation of BBF: These results will be exploited by developing improved prediction models,
combined with novel soil testing and root growth data, which can provide more accurate fertiliser
recommendations for a wide range of plant nutrients and guidance for the better formulation and
use of BBFs.
▪ Policy roadmap and regulatory-linked deliverables: The expected outputs of LEX4BIO have
significant potential for exploitation, both in a push to promote the EU Strategy for a Circular
Economy, as well as supporting and driving the implementation of EU Fertilising Products
Regulation in the coming years. The convention for comparable LCAs of fertilizing materials from
primary and secondary resources, the models of logistic and socioeconomic impacts from regional
redistribution, processing and use of BBFs, will all be extremely useful to guide and drive new
policies and regulatory instruments.
21These results will be updated using the following table:
Table 8 - Exploitation of the project results
Results Targets Exploitation opportunities within LEX4BIO Exploitation opportunities outside LEX4BIO
Analyses and analytical testing
methods
DGT , EUF and
modified OlsenP
Advanced compliance methods for
evaluated for
BBF and soil testing
improved soil P
testing
Satellite-based spectral imaging and
the new models for variable rate
optimisation of BBF
Convention for comparable LCAs of
fertilizing materials
Models of logistic and socioeconomic
impacts
22IPR management strategy. The management of IPR is strictly ruled by the Consortium Agreement (CA)
which includes all provisions related to the management of IPR including ownership, protection and
publication of knowledge, access rights to knowledge and pre-existing know-how as well as questions
of confidentiality, liability and dispute settlement.
In the CA, the Partners have identified the background knowledge included and excluded. The CA
regulates the ownership of results. The knowledge acquired in the course of the project shall be
considered as a property of the contractor generating it, and in this sense the originator is entitled to
use and to license such right without any financial compensation to the other contributors. If the
features of a joint invention are such that it is not possible to separate them, the contributors could
agree that they may jointly apply to obtain and/or maintain the relevant rights and shall make effort
to reach appropriate agreements in order to do so.
The CA also regulates the transfer of results ownership. Each Signatory Party may transfer ownership
of its own Foreground following the procedures of the Grant Agreement Article 30. Each Signatory
Party may identify specific third parties it intends to transfer the ownership of its Foreground to in
Attachment to the CA. The other Signatory Parties hereby waive their right to prior notice and their
right to object a transfer to listed third parties according to the Grant Agreement Article 30.1 The
transferring Party shall, however, at the time of the transfer, inform the other Parties of such transfer
and shall ensure that the rights of the other Parties will not be affected by such transfer. Any addition
after the signature of the CA requires a decision of the Executive Board Committee.
Reminder – Ownership & protection of results – Annex 1 GA
1. The background brought into the project by each partner will be listed in the Consortium
Agreement. When planned in the tasks, access to background is given royalty-free to other
partners for the implementation of the tasks.
2. Results shall be owned by the partner who generated them. Each partner is responsible for
ensuring fulfilment of its obligations under the Grant Agreement regarding results, by making
arrangements with any third parties that could claim rights to them.
3. Whenever results have been produced jointly between two or more partners, the ownership of
the results is to be shared among the partners who have carried out the work. The terms of the
joint ownership, protection and share of ownership is to be agreed in writing in a joint ownership
agreement.
4. Each partner is responsible for examining the possibility to protect any results, which can be
expected to be commercially or industrially exploited. When deciding on the protection, the
partner must consider its own legitimate interests and the interests of the other partners. The
partners will ensure that adequate steps towards protection are taken prior to exploitation,
dissemination and communication, preventing unapproved public disclosure of results, tools,
products and services.
5. Access rights to results are granted on a royalty-free basis for further research and on fair and
reasonable conditions if needed for commercial exploitation.
Exploitation strategy at the end of the project. This section will be developed within the project
duration and completed by the end of LEX4BIO. It will include if necessary, a reminder on business and
commercial strategy initiated from the results of the project.
23VI. OPERATIONAL VISION OF THE DEC PLAN
Table 9 - Overview of the WP8 GANTT chart.
Table 10 - Personal costs and other budget categories linked to WP8
Partner short name WP8 efforts Travel for conference and events Fees and materials
Luke 9 14 640 EUR 13 400 EUR
PM 5 2 430 EUR 450 EUR
JKI 2 1 560 EUR 800 EUR
UCPH 1 3 120 EUR 1 200 EUR
BOKU 6 090 EUR 2 400 EUR
UvA 2 2 340 EUR 900 EUR
UHOH 2 2 530 EUR 800 EUR
FiBL 1 2 580 EUR 1 200 EUR
US 1 900 EUR 1 000 EUR
UP 2 2 640 EUR 400 EUR
UG 1 680 EUR 520 EUR
NGI 2 320 EUR 700 EUR
UH 1 1 640 EUR
AII-RG 1 1 010 EUR 400 EUR
ECP 590 EUR
RUOKAVIRASTO 1 530 EUR 500 EUR
SC 440 EUR
EP 18 1 400 EUR 2 500 EUR
FS 1 100 EUR 400 EUR
PAS 1 1 840 EUR 9 810 EUR
AG 700 EUR
24VII. CONCLUSION
Updates version of this DEC plan will be produced for each reporting period at least, and every 6
months as noted in the work programme and in Grant Agreement – Annex 1, in order to fix the
communication strategies to the activities carried out reports on the activities carried out.
From M6 to M18, the main strategy will be for EP, as WP8 leader, to develop the basic communication
materials, and match the guidelines contained in the Communication and Dissemination Plan and the
communicative actions performed by the partners. EP will collect suggestions and proposals from WP
leaders and will update this document in order to solve any critical issues and to improve the Plan.
From M18, more active strategies will be applied especially regarding the Exploitation section.
It is important to highlight that this DEC plan is completed by:
▪ D8.2 “Porfolio of communication materials and the general project website” to be published in M6
▪ D8.3 “Synergy report and action plan” to be published in M8
▪ D8.4 “Project newsletters compiled” to be published in M48 based on regular release (every 6
months) of the project newsletter
▪ D8.5 “Policy roadmap” to be published in M9
25VIII. APPENDIX 1 – REPORTING TEMPLATE
COMMUNICATION & DISSEMINATION REPORT
LEX4BIO – WP8
- Name of the event or
- Name of the publication
- Date and place of venue or
- Date of publication
Description of the audience
(geographical scope,
stakeholders reached …)
Partners involved
- Short description of the
relevance with Lex4bio
project
- Information on Lex4bio
communicated during the
event or within the
publication
- Expected result of the
activity
Copyright for picture use if
needed + include the pictures
in the Tiimeri folder
26IX. APPENDIX 2 – COMMUNICATION DATABASE
DEC activities on 6 months
Type of
Partner Date Link Comments
activity
On-
Distribution of LEX4BIO flyer for the relevant
Luke Regular line/off-
stakeholders.
line
https://www.julius-
kuehn.de/presse/press
emeldung/news/pi-nr-
23-projektstart- Annoncement of the Lex4bio project on the
JKI Jul-19 On-line
biobasierte-duenger- JKI webpage and on the twitter account
sollen-kuenftig-
mineralduenger-
ersetzen/
Release of project description in journals
https://www.bmel-
especially in the BMEL journal
JKI Jul-19 On-line forschung.de/index.ph
“Forschungsfelder” (Journal of the Federal
p?id=842
Ministry of Agriculture)
On-
Distribution of LEX4BIO flyer for the relevant
UHOH Regular line/off-
stakeholders.
line
https://www.uni-
hohenheim.de/kurz-
gemeldet- Short communication of project on UHOH’s
UHOH Jul-19 On-line
news?no_cache=1&tx_ website
ttnews%5Btt_news%5
D=44274
On-
Distribution of LEX4BIO flyer for the relevant
FiBL Regular line/off-
stakeholders.
line
On-
RUOKAVI Distribution of LEX4BIO flyer for the relevant
Regular line/off-
RASTO stakeholders.
line
Synergies with ongoing projects
Project acronym Coordinator Description
Wageningen Creation of a roadmap to facilitate solutions for biowaste in the
Systemic
University EU
UCD School of
AgroCycle is a ca. €8 million (ca. €7 million from the European
Biosystems and Food
Commission, ca. €1 million from the Government of The People’s
Engineering,
Agrocycle Republic of China) Horizon 2020 research and innovation project
Agriculture & Food
addressing the recycling and valorisation of waste from the agri-
Science Centre
food sector.
Belfield
Agrimax is an EU-funded project that is developing and
Georgios Chalkias – demonstrating the production of multiple, high-value products
Agrimax
IRIS from crop and food-processing waste. The project is also
developing economically competitive routes to the
27commercialisation of these products, using flexible, and possibly
cooperatively run processing facilities.
Bio-based FERtilising products as the best practice for agricultural
management SusTainability
The B-FERST project seeks to make a significant contribution to
addressing the challenges of delivering on the EU’s ambitions for
B-FERST Fertiberia SA (Spain) sustainable agriculture. This shift will require the more-efficient
use of existing resources in the farming and fertiliser sectors,
improved sourcing, logistics and biochemical characterisation of
biomass feedstocks and improvements to the quality and fertility
of soils.
Austrian Institute of
Developing multifunctional fertilisers for phosphorus and iron
SUSFERT Technology (AIT) -
supply
Günter Brader
EU-funded (EIP-agri) national project with the aim of increasing
Steinbeis Europa
the efficiency of arable farming in the Hohenlohe region by
Agriplus Zentrum /
nutrient recovery from farmyard manure; validation of the
Hohenlohe Agroenergie
efficiency of the fertilization strategy in practical crop production
Hohenlohe
(UHOH is a partner)
“BonaRes” is short for “Soil as a sustainable resource for the
bioeconomy”. In this funding initiative of the German Federal
Ministry for Education and Research (BMBF) the focus is on the
Ute Wollschläger, sustainable use of soils as a limited resource. The ultimate goal of
BonaRes
UFZ, Germany BonaRes is to extend the scientific understanding of soil
ecosystems and to improve the productivity of soils and other
soil functions while developing new strategies for a sustainable
use and management of soils.
Anders Nättorp, Development of alkali pyrolysis for removal of heavy metals and
KTI PyroPhos
FHNW, Switzerland production of a market-grade P-K fertilizer from sewage sludge
Lucius Tamm, FiBL, WP3 of RELACS aims at identifying sustainable sources for plant
RELACS
Switzerland nutrition in organic agriculture.
WP5 of Organic+ aims to reduce the current dependency of
Ulrich Schmutz, organic agriculture on manure from non-organic farms and other
Organic+
Coventry University animal derived fertilisers, on peat for horticulture and on fossil-
fuel derived plastic mulch
Recycle4Bio investigates the impact of recycled fertilizers on
Else Bünemann, FiBL,
Recycle4Bio yields, nitrogen efficiency and soil quality in organic farming in a
Switzerland
field experiment.
The FertiCycle project is an EU-funded Marie S. Curie European
Training Network aiming to train 15 early stage researchers
University of (PhDs) to develop new processes for production of bio-based
FertiCycle
Copenhagen fertilisers, recycling wasted resources and to estimate the market
potential and sustainability challenges of their production and
use.
NUTRI2CYCLE will use an integrated approach to enable the
transition from the current (suboptimal) nutrient household in
European agriculture to the next-generation of agronomic
Nutri2Cycle University of Ghent practices, characterized by an improved upcycling of nutrients
and organic carbon. The underlying principle is that Nutrient Use
Efficency can be significantly improved by integrating on-farm
techniques and systems that allow better reconnection between
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