Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide

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Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
@girlscoutshcc

              Service
             Unit Cookie
              Manager
               Guide
   2021
Girl Scout
 Cookie
Program
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Table of Contents                          COVID-19 Updates
                                               Due to COVID-19, there may be updates to some information
    Program Checklist                     4    found in this guide. Additional information will also be made
                                               available as we get closer to inventory delivery time. For the
    2021 Dates to Remember                5
                                               latest information, please visit girlscoutshcc.org or check our
    Service Unit Cookie Manager           8    council-wide cookie manager rally in Rallyhood.
    Responsibility
    Training Troop Cookie Managers        9    Smart Cookies Tech
    Service Unit Participation Goal       11   800.853.3730
                                               ABCtech@westonfoods.com
    Smart Cookies                         12
    Smart Cookies Payment System          13   Check out our Just in Time Trainings
    Ways to Participate                   14   for additional Smart Cookies Help
                                               girlscoutshcc.org/resources
    Cookie Share                          15
    Proceeds and Rewards                  16   Direct Ship Orders
    Troop Treasure                        17   abcsmartcookiesdirect@interbake.com
    Initial Troop Order Review            18
                                               Questions?
    Cookie Drops                          19
                                               GSHCC Customer Care
    Securing Booth Sites                  20   916.452.9181 or 800.322.4475
    Booth Selections                      21   customercare@girlscoutshcc.org
    Troop Secured Booths                  22

                                               2020 Cookie Program in Review
    Preparing for Booth Sales             23
    Alternatives to Booth Sales           25
    Cookie Cupboards                      27
    Order Types—Planned, Unplanned
    and Transfer Orders
                                          28
                                                 40,105
                                                 cookie
                                                 s hare
                                                                    31cookie
                                                                         CUPBOARDS
                                                                                         $1700
                                                                                         AV E R AG E
                                                                                         TROOP
                                                                                                           448
                                                                                                           GIRLS
                                                                                         PROCEEDS
    Financials                            30
                                                 D O N AT I O N S
                                                                    2,597,114                              REACHED
                                                                    PACK AGES SOLD       earned            GIVE BACK
    Theft, Loss and Product Complaints    32
                                                 2mega
                                                  DROPS
                                                                                                           L E V E L

    Wrapping Up the Program               33
                                                                                         1,695
    GS Product Program Terminology        35                        11,627 troop
    Notes                                 36                        GIRLS LEARNED        COOKIE            1,086
    Rewards                               39     five
                                                 GIRLS SOLD
                                                                    ENTREPRENEURSHIP
                                                                    SKILLS TO LAST
                                                                    A LIFETIME
                                                                                         MANGE R S
                                                                                         TO MAKE IT
                                                                                         ALL HAPPEN
                                                                                                           girls
                                                                                                           REGISTERED TO
                                                 4000+                                 service   unit
                                                                          100
                                                                                                           PARTICIPATE
                                                                                                           THROUGH
                                                 PACKAGES                              cookie mana ers
                                                                                                    g      AFTER-SCHOOL
                                                 OF COOKIES                            TO INSPIRE TROOPS   PROGRAMS

2   girlscoutshcc.org/cookies • 800.322.4475
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Dear Cookie Volunteers,
As we gear up for another Girl Scout Cookie season, I’ve been reflecting on the origins of
this time-honored annual tradition. When Girl Scouts was founded back in 1912, there wasn’t
much in the way of philanthropic support for girls’ leadership programming. A girl-led service
project changed that forever.

During World War I, the very first Girl Scout Cookies were baked in the home ovens of the
Mistletoe Troop to fund a community service project in Muskogee, Oklahoma. Over the next
5 years, the tradition of selling cookies swept the nation, giving girls the economic power to
be a force of good and a voice for change in their communities.

2020 has made it clear to me that we have an obligation to ensure Girl Scouts’ programming
is here to meet the needs of our girls and our communities, now and in the years to come.
Now is the time to prepare our girls to lead in times of crisis, to teach our girls the vital
importance of business ethics, and to show girls how to mobilize the economic power of
women to make the world a better place.

Thank you for partnering with us to teach our girls how to empower themselves to meet the
challenges of the day.

Sincerely,

Dr. Linda E. Farley
CEO

                                                                 girlscoutshcc.org/cookies • 800.322.4475   3
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Program Checklist
    Use this sheet to ensure you don’t miss any important steps for the 2021 Girl Scout Cookie Program.
    Tear it out and place it on your fridge or desk for easy access.

    ‰
     Register for 2021 membership year                         ‰
                                                                JANUARY 8—Girl Scout Cookie Program begins
     ‰ Ensure contact information and address                 ‰
                                                                JANUARY 25—Encourage girls to enter goal no
       areľcorrect in `yKKcraqľįTcn`On_~ľ~-İ
                                                                later than this date to earn Goal Getter Patch
    ‰
     Ensure troops wishing to participate meet
                                                               ‰JANUARY 25—Deadline for troops to submit
     requirements
                                                                 Initial Orders and Early Recognition Orders
      ‰Two leaders registered for the 2021 membership
                                                                ‰ aornOľBll troops created Early Recognitionľ!nMOn
        year with a cleared background check
      ‰Cookie manager registered for the                      ‰
                                                                JANUARY 25—Troop Proceed Plan selected in
        2021 membership year with a cleared                     Smart Cookies (if choosing Older Girl Proceeds)
        background check                                       ‰
                                                                JANUARY 26—Review and submit all Initial Orders
      ‰Volunteer Position Agreement completed by               and Early Recognition orders for your service unit
        cookie manager
                                                               ‰
                                                                Ensure all troops know Cookie Drop date and time;
      ‰Active troop bank account
                                                                should have someone from troop available to
      ‰ACH Authorization Form submitted                        pick-up cookies at designated Cookie Drop location,
        (if necessary, see Financials section)                  date and time
      ‰Training verification submitted
        (if completed in gsLearn)                              ‰
                                                                Receive Early Reward T-Shirts and distribute to troops
      ‰Girl Scouts registered for 2021 membership year        ‰
                                                                Communicate with troops and ensure that troops
                                                                regularly deposit funds into their troop bank
    ‰
     Schedule and host training for cookie managers,            accounts in preparation for ACH withdrawals
     no later than January 4, 2021
                                                               ‰
                                                                MARCH 14—Cookie Program and booth sales end
    ‰
     Distribute supplies to troops
     (after training completion)                               ‰
                                                                Ensure troops assign any remaining inventory to
                                                                girls at end of sale
    ‰
     Schedule cookie kick-off with troops
                                                                 ‰ Verify Smart Cookies does not show negative
    ‰
     Check bi-weekly emails and Rallyhood                           inventory. Must be fixed if it does
     for updates and timely reminders—ongoing
                                                               ‰
                                                                MARCH 17—Main Recognition and Troop Recognition
    ‰
     Log in and set up your Smart Cookies account               Orders due by troops
    ‰
     Identify volunteers to help at Cookie Drop                ‰
                                                                MARCH 21—Main Recognition and Troop Recognition
     (Mega Drop or SU Mini Drop depending on your
                                                                Orders reviewed and submitted for your service unit
     service unit)
      ‰Communicate date if SU Mini Drop.                      ‰
                                                                Confirm that Troop Balance Summary report shows
        Mega Drop appointments will be available                zero balance after final ACH withdrawal on March 25
        online in February                                     ‰
                                                                Receive reward items distribute to troops
    ‰
     JANUARY 4—Enter all secured booth locations                 ‰Verify counts prior to distribution. Notify GSHCC
     into Smart Cookies                                            within 7 days of delivery of any discrepancies

4   girlscoutshcc.org/cookies • 800.322.4475
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
2021 Dates to Remember
January
     SUNDAY               MONDAY                TUESDAY         WEDNESDAY               THURSDAY             FRIDAY          SATURDAY
                                                                                                        1                2

3                    4                     5                    6                   7                   8                9
                                                                                                            Girl Scout
                         Booth locations                                                                      Cookie
                                                                                                             Program
                           entered in
                         Smart Cookies
                                                                                                              begins
10                   11                    12                   13                  14                  15               16

        Booth
                                                                        Booth
    Round 1 begins
                                                                     Round 1 ends
       (pg. 21)

17                   18                    19                   20                  21                  22               23

        Booth
                                                                        Booth
    Round 2 begins
                                                                     Round 2 ends
       (pg. 21)

24                   25                    26                   27                  28                  29               30

      Initial         Initial Order &
                     Early Recognition
                                            SU Initial Orders
      Orders
                                               and Early
                        Orders due            Recognition
        end              for troops           Orders Due                            Pre-authorization
       (pg. 18)      Goal Getter patch                                                   Charge
                     deadline (pg. 18)              ACH                                 (pg. 30)
                                                Authorization
                                                                                                        early
        Booth
    Round 3 begins     Proceed Plan              Forms due
       (pg. 21)       deadline (pg. 16)           (pg. 30)                                              reward

                                                                                          girlscoutshcc.org/cookies • 800.322.4475      5
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
February
         SUNDAY         MONDAY          TUESDAY   WEDNESDAY               THURSDAY              FRIDAY          SATURDAY
                   1               2              3                   4                    5                6

                                                          Booth            Booth Round 4
                                                       Round 3 ends           begins

    7              8               9              10                  11                   12               13

                                                                                                                 Mega Drop
                                                                                                                  (North)

    14             15              16             17                  18                   19               20

                                                                                              Booth
                                                                                           Sales Start
                                                                                                (pg. 23)
                       Mega Drop
                                                                                               Cookie
                        (South)                                                            Cupboards open
                                                                                              (pg. 27)

                                                                                                  National Girl Scout
                                                                                                   Cookie Weekend
    21             22              23             24                  25                   26               27

    28

6   girlscoutshcc.org/cookies • 800.322.4475
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
March
     SUNDAY           MONDAY        TUESDAY   WEDNESDAY               THURSDAY            FRIDAY       SATURDAY
                 1             2              3                   4                  5             6

                                                                      ACH
                                                                  Withdrawal
                                                                       #1
                                                                       (pg. 30)

7                8             9              10                  11                 12            13

14               15            16             17                  18                 19            20
       Cookie                                     Main and            ACH
      program                                 Troop Recognition
                                                                  Withdrawal
                                                 Orders due
     and booth                                    for troops          #2
     sales end                                     (pg. 33)            (pg. 30)

21               22            23             24                  25                 26            27
                                                                      ACH
                                                                  withdrawal
                                                                   #3 (final)
                                                                       (pg. 30)

28               29            30             31                  Zippered Money Pouch

                                                                                                        Be Amazing
                                                                                                           A
                                                                                                        logo lanyard

    End of May—Rewards and Troop Treasure distributed

                                                                        girlscoutshcc.org/cookies • 800.322.4475       7
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Service Unit Cookie Manager Responsibility
    Your Role                                                  Cookie Booth Coordinator
                                                               Secure booth site locations throughout your service
    • Register for the 2021 Girl Scout membership year,
                                                               unit and enter all locations, dates and times in
      with a current background check
                                                               Smart Cookies by January 4.
    • Complete and submit a Volunteer Positionľ
      Agreement online at girlscoutshcc.org/resources          Cookie Reward Coordinator
    • Share your enthusiasm for the Girl Scout Cookie          Receive all girl reward items, distribute items to the
      Program withyour service unit and share your goals       troop cookie managers in a timely manner and return
                                                               unclaimed reward items to the product program
    • Ensure that troop cookie managers complete training
                                                               department.
    for the 2021 cookie program. Training can be an
    in-person training provided by you or online training
    found in gsLearn
                                                               Cookie Event Coordinator
                                                               Assist the team with Cookie Rallies and service unit
    • Verify that all participating troops have completedľ     Cookie Drops (for service units not attending a
      training and have a bank account in Smart Cookiesľ       Mega Drop).
      no later than January 25. This is required for troopsľ     • Cookie Rally—assist older girls to organize a Cookieľ
      to participate                                               Rally to teach younger girls about The 5 Skills,ľ
    • Mentor and support troop cookie managers by:                 safety and fun during the cookie program. Checkľ
      • Sending out important notifications as theľ                out girlscoutshcc.org/resources for additionalľ
        program progresses                                         resources for hosting a rally
      • Being the first point of contact for questions,ľ         • Service Unit Cookie Drop—secure Cookie Dropľ
        showing best practices and helping with                    location, schedule event date, recruit volunteers,ľ
        parent engagement                                          meet the delivery agent to ensure you haveľ
      • Ensuring a system is in place for troops toľ               received the correct amount of cookies, ensureľ
        communicate when they have extra cookies orľa              qualified troops receive the Early Reward items andľ
        need for cookies; encourage using this beforeľ             troop volunteers have counted and signed for theirľ
        picking up more cookies from the                           troop’s Initial Order. See Service Unit Cookie Dropľ
        Cookie Cupboards                                           Planning Checklist for more information
      • Share additional resources with troops that canľbe       • Mega Drop—recruit volunteers to help at yourľ
        found on girlscoutshcc.org/resources                       regional Mega Drop and have them registered byľ
                                                                   January 4 BqľJWq_~ĞKc`Ĥ- wc_raqOOnoľįcnly
                                                                   nOmrWnOMľfor those service units attending Mega
                                                                   Drops)
      Remember: Many hands make light work.                    As a result of COVID-19, additional information will
      We encourage you to build a team of volunteers           be made available as we get closer to delivery dates
      to join you on the service unit cookie team.             regarding specific pick-up plans.

8   girlscoutshcc.org/cookies • 800.322.4475
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Training Troop Cookie Managers
It is a requirement for every troop cookie manager to participate in training, even if they are continuing in this position
from previous years. Training ensures troop cookie managers have current information and understand the
importance of deadlines in the program. A PowerPoint presentation will be made available after service unit cookie
manager training via email. If you are hosting your training virtually and need access to a virtual meeting space,
contact customer care for additional information.

Your Role                                                        Printed Materials
• Set a date, time and location for the meeting. Schedule        • Service Unit Cookie Manager Guide—for yourself
  1-2 hours to complete the training.                            • Troop Envelope—one per troop
   • Work with your service unit team for assistance with        • Troop Cookie Manager Guide—one per troop
     scheduling training for your troop cookie managers;
     it likely will not be a leader meeting                      • Receipt Books—three per troop
   • Send out invitations for your training to the troop         • Girl Money Envelope—one per girl
     cookie managers and troop leaders                           • Girl Order Card—one per girl
• Instruct troop cookie managers to fill out the                 • Parent Permission and Financial Responsibility form—
  Volunteer Position Agreement online; troop cookie                one per girl
  managers who have not filled the agreement outľwill
  not be able to participate in the cookie program               Online Resources
   • You will be emailed a confirmation for each of the
                                                                 • ACH Authorization Form
     troop cookie managers who completes the
     Volunteer Position Agreement in your service unit           • Booth guidelines, worksheets and additional resources
• Use the Troop Cookie Manager Guide as your                     • Cookie line up and nutritionals
  training outline. Make sure to discuss each of the             • Cookie Family Meeting Toolkits
  subjects listed in the table of contents                       • Just in Time trainings (designed to walk you throughľallľ
• Highlight that additional resources, such as                     things Smart Cookies such as scheduling booths,ľ
  Just In Time trainings (JIT), will be available at               submitting Initial Orders, Recognition Orders, andľmuch
  girlscoutshcc.org/resources and in Rallyhood                     more)
• Bring program materials to your training                       • Gluten-free stickers (for troops that pre-ordered
• Share your contact information and availability with             in Octoberİ
  troop cookie managers (TCMs)                                   • Marketing materials (door hangers, thank you notes, etc)
• Use the Girl Scout Cookie samples provided by ABC              • Online Training (accessed through gsLearn in `yKKcraq)
  Bakers to share with your troops                               • Reward Experience dates and information
                                                                 • Parent/Girl Guide (highly recommended for
Troops may also complete their training online through
                                                                   all families)
gsLearn. Upon completion of training, they will be
emailed a certificate of completion. Troops must provide         • Parent Permission and Financial Responsibility form
you a copy of their certificate prior to receiving program         (digital and PDF)
supplies and participating in the cookie program.

                                                                             girlscoutshcc.org/cookies • 800.322.4475          9
Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
Training Troop Cookie Managers, continued
     Online Resources, cont.
                                                                Did you know?
     • Printed materials (with exception of order card and      There are additional resources available online
       money envelopes)                                         at girlscoutshcc.org/cookies or girlscoutshcc.org/
     • Rally Guide                                              resources.
     • Safety Tips for Online Marketing
     • Virtual Booth Guide
     • Volunteer Position Agreement

     NEW! Rallyhood
     Rallyhood is a council-wide resource that GSHCC is
     excited to offer to our members. Here you will find
     resources, calendars, links, artwork, and a message
     wall to help you connect with other volunteers.
     Rallyhood is not just for cookies! Within Rallyhood,
     you will find rallies for all things GSHCC. Some rallies
     are troop leader networks, customer care, fall product
     and cookies to name a few. All currently registered
     cookie managers will be invited to the council-wide
     rally. While each service unit may have their own
     personalized cookie rally, we encourage all cookie
     managers to join the council cookie rally for important
     updates and information where they will be able to
     connect with council staff. Rallyhood can be accessed
     at rallyhood.com.

10   girlscoutshcc.org/cookies • 800.322.4475
Service Unit Participation Goal
Service units can earn more `caO~ľTcnľVBwWaUľ`cnOľUWn_ľkBnqWKWkBqWcaľWaľqVOWnľoOnwWKOľraWqĞ

 Percent                       $ earned
 Participation
 85%                           $100
 90%                           $200
 95%                           $400

Your Role
• Communicate your service unit’s goal with your troops
• Communicate important program information and deadlines with every troop
• Strategize with your troops about how they can help achieve this goal. Here are some suggestions::
   • Help the older girls in your service unit host a Cookie Rally in person or virtually
       - Rally Guide available online at girlscoutshcc.org/resources
   • Encourage girls to participate in the cookie program and get creative with their participation and online
     marketing
   • Keep recruiting girls during cookie season
   • Encourage troops to do one more booth sales than they did last year
   • Collaborate with others in your service unit to find new and unique booth sale locations, identify virtual and
     drive thru booth locations, and promote the National Cookie Finder (pg. 25)
   • Encourage every girl in your service unit to sell at least 10 packages of cookies
   • Increase the number of girls using Smart Cookies to participate in online sales
   • Encourage girls to engage in sales throughout the entire program
   • Promote Cookie Share at your booths, door-to-door and online sales

                                                                           girlscoutshcc.org/cookies • 800.322.4475   11
Smart Cookies
     Smart Cookies is a user friendly platform that lets girls and troops set and track goals, create a sales plan, market
     their sales, customize their dashboards and personalize their online store. All booths, inventory transfers, sales,
     donations and rewards are managed through the Smart Cookies platform. Service unit cookie managers are able
     to support troops and Girl Scouts within their service unit.

     Updates! New for the                                           Your Role
     2021 Girl Scout Cookie Program:                                • Log into Smart Cookies and verify the information
     • E-cards: Add prepayment by credit card as an option,           listed about you as the service unit cookie manager
       with the ability to refund Girl Delivery orders paid by      • Modify where the girl rewards are sent to, if different
       credit card (troop level and above)                            than your home address
     • Smart Cookies payment system: Built directly                 • Reset passwords/resend registration emails for
       in Smart Cookies. No additional onboarding orľ                 troop cookie managers as needed
       equipment, girls and troops simply register forľtheir
                                                                    • Verify order completion and accuracy from all
       Smart Cookies accounts to access the in-appľ
                                                                      troops in your service unit
       payment option
     • Social Media Link: Add the option for girls to includeľ      Getting Started
       Girl Delivery orders paid by credit card to be placedľ
                                                                    A registration link will be sent to email address from
       through social media link
                                                                    `yKKcraqľįTcn`On_~ľ~-İ and are only sent to
        • Links should never be posted on selling sites             troops and girls who meet participation requirements
          (eg. Craigslist, eBay, Facebook Marketplace, etc.)        (two leaders and one cookie manager registered for
     • Troop Booth Sale Link: Create shareable link to takeľ        the 2021 membership year; girls must be registered
       prepaid Girl Delivery orders with ability to credit girlsľ   for the 2021 membership year). Once a user has
       for sales                                                    registered, they will receive a confirmation email.
        • Troops can use their Troop Booth Sale Link to getľ
          creative with Virtual Booths! Check out the Virtualľ      Note: Please make sure to add
          Booth Section of this guide for more information          noreply@abcsmartcookies.com to your safe
     • Cookie Finder Enhancements: Create a troop linkľfor          senders list in your email.
       GSUSA’s National Cookie Finder page thatľallows
       placement of Direct Ship orders that can beľ
       transferred to girls                                                                                     My Smart
        • Troop links will be shown in for GSUSA’s Nationalľ                                                    Cookies Log in:
          Cookie Finder beginning February 19. The Cookieľ              Smart Cookies                           www.abcsmartcookies.com
                                                                        P OW E R E D BY A B C B A K E R S
                                                                                                            ™
          Finder allows customer placement ofľDirect Ship
          orders that can be transferred to girls.ľCustomers            Email: ________________________________________
          can also search for local boothsľyear-round
                                                                        Password:____________________________________

12   girlscoutshcc.org/cookies • 800.322.4475
Smart Cookies Payment System
NEW! ABC Bakers has partnered with Heartland to support credit card processing. This means customers will have
the option to pay by credit card for Girl Delivery orders and at booth sales—and it’s built into Smart Cookies! There
is no additional sign-up or onboarding process for your troop. Troops and girls simply create their Smart Cookies
account to access this feature.

Benefits                                                       Fees
• Girls are able to collect payment for Girl Delivery orders   Smart Cookies/Heartland fees are 2.8% + 12 cents
   • Families receive email to BkkncwOľcnMOnoľk_BKOMľwWBľ      per transaction. Since this is a new payment system,
     ocKWB_ľ_Wa^ľca_~ľbefore customer is charged               GSHCC will cover fees for the 2021 Girl Scout Cookie
  • Girl Delivery order can be cancelled if placed in error    Program. This only applies to the Smart Cookies/
                                                               Heartlandsystemģ troops are responsible for fees
• Troops and girls are able to collect payment for
                                                               associated with any other credit card payment system
  booth sales
                                                               they wish to use.
• All transactions are automatically tracked in
  Smart Cookies—no need to enter                               This payment system is built into Smart Cookies. If
   • Girls and troops will be credited with the full           a troop wishes not to use, they must communicate
     payment collected                                         that with all Girl Scouts in the troop. This feature
   • Important: Payments at booths are credited to             cannot be turned off for individuals or troops.
     the troop only since booth cookies do not
     assign financial responsibility to girls. Cookie
     managers must still distribute cookies using
                                                                Did you know?
     Smart Booth Divider
                                                                The Smart Cookies app is a digital order card
• All major credit cards accepted                               for girls on the go. Troops and girls can download
• Troop data, girl data and credit card information is          the app on a smartphone to quickly take
  not stored                                                    customer payments.
• Customer orders and financial transactions will
  show same transaction ID for easy traceability
• Make changes to order if needed
  • Varieties can be changed but amounts cannot
    once the customer has been charged

                                                                          girlscoutshcc.org/cookies • 800.322.4475      13
Ways to Participate
     There are many ways girls and troops can participate in the cookie program. They can participate in one or all ways. No
     matter how they participate, it is important to do so safely. Ensure everyone is following all local and state guidelines
     concerning COVID-19.

      Sale Type               Process and Money Collection                                    Delivery to Customers
      Girl Delivery           • Girls create their personalized account and send emails       Delivered by girls to
                                to friends and family                                         customers (If a girl receives
                              • Customers pay online for cookies, no shipping charges         an order from a customer
                              • Financial transactions are credited to the girl once orders   where they will not be able to
                                are accepted                                                  deliver the cookies in person,
                              • Inventory needs to be added in the Initial Order or           the order can be cancelled in
                                transferred to girl by cookie manager                         Smart Cookies)

      Direct Ship             • Girls create their personalized account and send emails       Shipped directly to the
                                to friends and family                                         customer (delivery times
                              • Customers pay online, including the cost of shipping (50%     depend on shipping speed
                                shipping discount on orders of 6 or more packages)            selected at checkout)
                              • Orders are automatically credited to the girl

      Order Card              • Girls take orders in person                                   Delivered by girls to customers
                              • TCM enters orders into Initial Order
                              • Girls collect money from customers (at time of delivery)
                                and turn in to troop

      Booths,                 • Troop schedules booths in Smart Cookies or parents            Customers visit booth,
      Lemonade Stands           communicate with troop about Lemonade Stands or               lemonade stand or are visited
      and Wagon Sales           Wagon Sales                                                   by girls at their home and
                              • Troop provides inventory to sell                              receive cookies on the spot
                              • Girls collect money in person from customers

      Virtual Booths          • Troops work with girls to get creative and identify           Delivered by girls to
                                distribution plan                                             customers following
                              • Troop shares their Troop Booth Link                           distribution plan troop
                              • Customers pay for order online with card                      agreed upon (must follow
                              • Troop provides inventory to girl                              booth guidelines)
                              • Troop distributes packages to participating girls by using
                                the Smart Booth Divider

14   girlscoutshcc.org/cookies • 800.322.4475
Cookie Share
Cookie Share is a great way for girls, troops and customers to give back. GSHCC partners with Blue Star Moms, local
food banks, blood drives and other local organizations for Cookie Share donations. Blue Star Moms sends donations
provided by GSHCC to active duty military.

Why participate in Cookie Share?
• Great way to support members of active military and your community
• Allows public to support the Girl Scout Cookie Program even if they don’t want to buy cookies for themselves
• Girls who sell 10 packages towards Cookie Share will earn the Cookie Share patch
• Cookie Share donations are “virtual” and will be given directly to organizations with which GSHCC partners. They will
  not be added or taken out of a troop’s physical inventory
   • The troop will be financially responsible for these cookies. Cookie Share donations are $5
   • Troops cannot collect any donations that are not allocated towards Cookie Share (see Volunteer Essentials for
     more information)
   • Cookie Share orders are not rounded to the fullest case during the Initial Order process in Smart Cookies
• Donations taken on the order card should be added to each girl’s Initial Order
• Cookie Share donations taken at a booth should be entered using the Smart Booth Divider. Donations taken during
  in-person sales after the Initial Order should be entered in the Virtual Cookie Share tab in Smart Cookies

                                     Want more info?
                                     Check out girlscoutshcc.org/resources for the Just in Time training.

                                     Community Donations
                                     Troops and girls can set aside physical inventory if they wish to
                                     make donations to community organizations. Troops and girls are
                                     responsible for identifying the organization they will be donating to
                                     and for distribution. These types of donations are not entered as
                                     Cookie Share and do not count towards the Cookie Share patch.

                                                                           girlscoutshcc.org/cookies • 800.322.4475       15
Proceeds and Rewards
     Your Role                                                 Early Reward
     Be familiar with the proceeds and rewards plans:          • Every girl with an Initial Order
     • Early Reward opportunity                                  of 180+ packages submitted
                                                                 by Monday, January 25 will
     • Troop Proceeds and Girl Rewards
                                                                 earn a GSHCC branded Be Amazingmazing
     • Older Girl Proceeds and Older Girl Rewards
                                                                 T-Shirt! The Early Reward is
     • Troop Treasure                                                                            ess
                                                                 available to all troops regardless
                                                                 of proceed plan selected
     Troop Proceeds and Girl Rewards                           • Troops must create an Early Recognition Order to
     • Available for all troops                                  receive shirts. Please ensure correct sizes are selected
     • Troops earn $0.90 per package sold                      • The Early Reward will be mailed to the service unit
     • Girls can earn patches, experiences and reward items      cookie manager for distribution
     • Troops can earn Troop Treasure
     • All troops will be assigned troop proceeds and girl     Ensure all reward inventory received is counted prior
       rewards in Smart Cookies                                to distributing to girls. Troops must communicate
                                                               discrepancies to service unit cookie managers within
     • Troops must complete the following recognition
                                                               24 hours. SUCMs must communicate discrepancies to
       orders in Smart Cookies: Early, Main and Troop
                                                               GSHCC within 7 days. All reward discrepancies must
       Recognition Order
                                                               be resolved no later than June 1, 2021 in order to meet
                                                               ABC Baker's deadlines for replacement.
     Optional Older Girl Proceeds and Rewards
     • Available only to troops with all members registered    Rewards Experiences
       as Cadettes, Seniors and/or Ambassadors
                                                               • Rewards experiences, dates and descriptions will be
       • Troops that choose this option will need to
                                                                 available for preview at girlscoutshcc.org/rewards and
         change their proceeds plan in Smart Cookies
                                                                 in Rallyhood by January 8, 2021
         by Monday, January 25
                                                               • Unless otherwise stated all experiences are for girls
     • Multi-level troops with registered Daisy, Brownie and     only and lead by trained GSHCC staff and/or affiliated
       Junior members do not qualify                             GSHCC program partners
     • Girls must vote unanimously for the Older Girl          • Rewards experiences are designed to meet all Safety
       Proceeds option                                           Activity Checkpoint guidelines, Volunteer Essentials
     • Your troop earns $1.00 per package sold                   requirements and IRS guidelines
     • Girls can earn patches only                             • If a girl cannot make it to her earned experience, she
     • Troops can earn Troop Treasure                            can attend/receive the alternate experience/item
     • Troops must complete the following recognition            (if available); if the girl cannot attend the alternate
       orders in Smart Cookies: Early, Main and Troop            experience there is no replacement
       Recognition Order                                       • In the event that in-person experiences must be
                                                                 cancelled due to COVID-19, GSHCC is excited to offer
                                                                 girls the physical item and virtual experience based on
                                                                 reward levels reached
16   girlscoutshcc.org/cookies • 800.322.4475
Troop Treasure
What Is Troop Treasure?                                    How do troops earn Troop Treasure?
Troop Treasure is an additional way for troops to earn     Troops can earn Troop Treasure based on qVOWn troop’s
funds towards supporting their Girl Scout Leadership       per girl average (PGA) for girls selling. Troops can view
Experience (GSLE).                                         their troop’s PGA on their Smart Cookies dashboard
• Troop Treasure is a troop earned benefit. Funds are      and in qVO Troop Recognitionľ!nMOnĞľ.ncckľ.nOBornO will
  for the whole troop, regardless of girls who did not     be awarded based on eachľqncckĢoľ)ľBaMľqVO
  participate in the cookie program                        number of girls selling.
• All troops are automatically eligible to earn Troop
                                                           What does that mean?
  Treasure with the exception of troops who have an
                                                           Troop per girl average is calculated based on the total
  outstanding balance
                                                           number of packages a troop sells, divided by the
• Troop Treasure may be applied towards GSHCC
                                                           number of girls selling. For example, let’s take a look
  sponsored events listed in the Activities Calendar,
                                                           at troop A. They have 15 girls in their troop, but only
  membership registration fees and in-store GSHCC
                                                           10 girls are selling. They did awesome and sold 2,650
  shop purchases
                                                           packages of cookies, which means they have a PGA
• Troop Treasure will be sent to your troop’s registered   of 265 (2,650 packages divided by 10 girls selling).
  cookie manager. Please ensure that this name and         That means they will earn $40 per each girl selling
  address are correct for your troop in Smart Cookies      ($40 multiplied by 10 girls selling). They earned $400 in
• Troop Treasure is an additional incentive earned         Troop Treasure.
  based on a troop’s PGAĞľ)ľWoľacqľncraMOMľrk

                                                            PGA                   $/girl selling
                         2021                               215+                  $30
                                                            265+                  $40

                 Ç ,"
                                                            315+                  $50

                Æ Æ                                      Troop Treasure earned in the 2020 Girl Scout Cookie
                                                           Program will expire on April 31, 2021. Troop Treasure
                                                           earned in the 2021 Girl Scout Cookie Program will
                                                           expire on April 31, 2022. Troops are responsible for
                                                           using all Troop Treasure funds prior to expiration.

  Create Troop Recognition Ordero
  to view how much TroopTreasure Bľtroop
  is earning. This will show the level reached,
  not the total amount earned. Check out our
  Just in Time training for more information.

                                                                      girlscoutshcc.org/cookies • 800.322.4475         17
Initial Troop Order Review
     Your Role
     • You will look over and review all the Initial Orders for
       the troops in your service unit                                Gluten-Free
     • Remind troops that money is collected at the time of           Cookies
       delivery, not at the time of order. This is different from
       the fall product program. The exceptions for this are          Any gluten-free cookie
       Cookie Share donations and online orders                       orders placed using the
                                                                      online submission in October 2020
     • Assist troops in determining the right number of               will be added to Initial Orders by the product
       packages needed to fill order card sales and their             program team after orders are submitted.
       first few booth sales                                          Stickers will be available to place on order cards
        • Important: Inventory needed for Girl Delivery               to let customers know if a girl’s troop will have
          orders must be included in each girl's Initial OrderľJ~ľ    the gluten-free cookie.
          . ĞľDirect Ship orders are not included in the Initial
          Order as they are shipped to customers directly
     • Remind troops that girls can continue to take order
       card sales through the end of the cookie program
     • If you have concerns about a troop’s Initial Order
       please contact their TCM; the decision will ultimately
       be up to the troop
     • Troop Initial Orders are due on Monday,
                                                                           All SU Initial
       January 25 at 11:59 p.m. Review and submit your                   Orders and Early
       service unit Initial Order by Tuesday, January 26                Recognition Order
       at 11:59p.m. Check out our Just in Time training for              due by Tuesday,
       more information.
                                                                           January 26
     All cookies ordered are the financial responsibility
     of the troop and are non-refundable.

     Once Initial Orders are submitted for your service unit,
     verify that all troops have an Early Recognition Order
     and that they have selected the correct T-Shirt size for
     any girls who sold 180+ packages.
                                                                     Remind girls to set a goal
                                                                     in Smart Cookies by
                                                                     January 25 to earn their
                                                                     Goal Getter Patch.

18   girlscoutshcc.org/cookies • 800.322.4475
Cookie Drops
Initial Orders will be picked up at your Cookie Drop (Mega Drop or Mini Drop depending on your service unit). Your
troop’s Cookie Drop location and date will be shown when you submit your Initial Order. Check with your service unit
cookie manager for more information. Troops must pick up their Initial Order at their scheduled location and date.

If your service unit attends Mega Drop, more information will be available at girlscoutshcc.org/MegaDrop in February.
Times cannot be confirmed by our Delivery Agents until Initial Orders are submitted.

Inventory Discrepancies                                       Mega Drop Cupboard
Troops should count their inventory prior to distributing     Do you need more cookies than you ordered in your
cookies to girls. In the event of inventory discrepancies,    Initial Order? Remember that girls will continue selling
troops must send an email to customercare@ľ                   after the Initial Order deadline. If your troop needs
girlscoutshcc.org no later than âäľVcrnoľafter their          additional cookies and your troop is attending Mega
cookie pick-up with the following information:                Drop, you can place a Planned Order for the Mega
• Troop number                                                Drop Cupboard. Cookies will be included in your Initial
                                                              Order and will be picked up together at Mega Drop.
• Type of discrepancy (shortage, overage, or damage)          The deadline for Mega Drop Planned Orders is Sunday,
• Varieties and amounts (cases or packages)                   January 31.

Troops will receive an email with instruction. Emails         Volunteer at a Cookie Drop
should be printed and presented at a local Cupboard.          Service units attending a regional Mega Drop are
It is recommended that troops contact their preferred         required to provide at least ten volunteers. Mega
Cupboard ahead of time to verify inventory availability.      Drop volunteers will receive a Jump the Line pass.
                                                              Girl Scouts who are Cadettes or older can volunteer
Types of discrepancies                                        with a guardian (guardian can be the troop leader).
• Shortages: Troops will receive a confirmation to pickľ      4WoWqľJWq_~ĞKc`Ĥ- wc_raqOOnoĞ
  up any shortages at a local Cupboard. Shortagesľ
  must be picked up within caOľxOO^
• Overages: Troops will have the option of getting              Troops scheduled at a GSHCC Mega Drop
  any extra inventory transferred to their troop orľ            who have an Initial Order over 350 cases will go
  returning to a local Cupboard. Troops will receive aľ         to a designated VIP area with a separate line
  confirmation to return inventory at a local Cupboard.ľ
  Inventory should be returned within one week.ľ
  Inventory being kept by the troop will be transferredľ
  within caOľxOO^
• Damages: Inventory that has been damaged andľcan
  no longer be sold (eg. packages are crushed andľ
  cookies are crumbled). Damages must be exchangedľ
  within caOľxOO^

                                                                          girlscoutshcc.org/cookies • 800.322.4475       19
Securing Booth Sites
     Booth sales are a great opportunity for girls to develop The 5 Skills in real life

     Your Role                                                         Tips For Securing Booth Sale Locations:
     • Each service unit is responsible for securing booth sale        • It is important to be creative and think outside the box
       locations within their service unit boundaries. Maps              when securing booth sale locations
       can also be found on the GSHCC website                          • Always keep in mind the safety of the troops and girlsľ
       (Our Council -> About GSHCC).                                     when securing locations
     • Enter all dates and times into Smart Cookies as                 • Consider grocery stores, coffee shops, communityľ
       you get approvals from retail and property owners.ľAll            clubs, shopping centers, retirement homes, colleges,ľ
       booth information should be entered by Friday,ľ                   office buildings, community centers, etc
       January 4. Ensure you follow steps from our Just inľ
                                                                       • Do not solicit booth sales locations where girls are
       Time training to ensure locations are correctly securedľ
                                                                         prohibited without an adult. For additional clarity, girls
       for your service unit
                                                                         should not sell in or in front of establishments that they
        • Locations can be added after this date but may notľ            themselves cannot legally patronize (e.g. bars, liquor
          be available for the booth selection rounds basedľon           stores, casinos or medical marijuana dispensaries)
          timing
                                                                       • Always introduce yourself as a Girl Scout service unitľ
     • At the beginning of booth sales, provide a full list ofľall       volunteer
       troops scheduled by date and time to each store/
       property owner                                                  • Ask for information regarding their policies, proceduresľ
                                                                         and restrictions for solicitation outside of theirľ
                                                                         establishment
                                                                       • If you shop at the establishment, please share thatľ
                                                                         information
                                                                       • Inform the store personnel that a Certificate ofľ
                                                                         Insurance is available upon request. If requested, theľ
                                                                         form can be found at girlscoutshcc.org/resources. Formsľ
                                                                         should be sent to customer care once complete. Allowľ
                                                                         up to two weeks for processing
                                                                       • Ask if a property manager needs to approve the boothľ
                                                                         location. Make sure the property manager receives aľ
                                                                         Certificate of Insurance as well
                                                                       • Provide store/site managers with a Booth Sale Approvalľ
                                                                         Form to fill out available days for their location
                                                                       • Complete any documentation required to obtainľ
                                                                         approval to hold booth sales at this location. Allľ
                                                                         documentation should be uploaded into Smart Cookies.ľ
                                                                         This is especially important when working with largeľ
                                                                         chain retail locations with multiple managers
                                                                       • Provide store/site managers with a list of items that mayľ
                                                                         be found at a site sale (tables, chairs, signs, posters, etc)ľ
                                                                         and confirm they are allowed at their location

20   girlscoutshcc.org/cookies • 800.322.4475
Booth Selections
Round One—Lottery                                              Rounds Two, Three and Four—
• Troops will be able to pick from locations within yourľ      First Come, First Served (FCFS)
  service unit boundaries only. A council map can beľ          Locations and time slots are offered on a first-come,
  found on the GSHCC website (Our Council -> Aboutľ            first-served basis and are available council-wide.
  GSHCC)
                                                               Round Two
• If your service unit is paired with another service unit,
  you will be in a district in Smart Cookies and you will      • Opens Sunday, January 17 at 7 p.m.
  share booth opportunities                                    • Closes Wednesday, January 20 at 11:59 p.m.
• January 10-13—Troop cookie managers should                   • Troops have the opportunity to secure up to four (4)
  coordinate preferred dates and times with other                booth opportunities
  adults in the troop. They can select up to 10 booth          • Troops will only be able to select up to two (2)ľ
  preferences in Smart Cookies. The system will open             premium booths
  at 7 p.m. on January 10 for selection
   • For best results, it is recommended that troops varyľ     Round Three
     their booth preferences by location, date and time        • Opens Sunday, January 24 at 7 p.m.
   • HINT: Avoid selecting only premium booth sites.
                                                               • Closes Wednesday, February 3 at 11:59 p.m.
     In the lottery, troops will only be awarded up toľone
     premium booth site, and could result in zeroľbooth        • Troops have the opportunity to secure up to 20 booth
     locations awarded if only premium locationsľare             opportunities (only ten may be premium locations)
     selected
                                                               Round Four
   • In this Lottery, the time of booth selections will notľ
     affect the booths you are awarded                         • Opens Thursday, February 4 at 7 p.m.
• At midnight on January 13, the lottery will select up toľ    • Remains open until the end of the cookie program
  2 of the 10 requested booth opportunities per troop.ľ        • Troops are able to secure an unlimited amount of
  Troops may be awarded up to one premium site, butľ             booth opportunities, including premium locations
  it is not guaranteed

Smart Cookies will send a confirmation to the cookie manager’s email for each booth opportunity that is secured.
Review your email for accuracy and planning purposes.
Premium Sites are high traffic locations like Walmarts, shopping malls, etc. and will be marked in Smart Cookies with
a P when you are viewing booth options. These locations are limited and marked Premium in order to allow for more
troops to have access to the opportunity. It is the service unit cookie manager’s responsibility to identify premium
locations and mark them as such in Smart Cookies when entering booth locations.
If a troop cannot attend their scheduled booth sale, they are required to log in to Smart Cookies to cancel as
soon as possible. The booth sale schedule is shared in the national Girl Scout Cookie Finder. Customers searching for
Girl Scout Cookies are directed to booth locations that show troops scheduled in Smart Cookies. Cancelling unwanted
booth locations gives other troops the courtesy and opportunity to fill the time slot and limits customer frustration.
A cancellation email will be sent to the Smart Cookies account associated with that troop. The service unit volunteer
who entered the booth location dates and times will also receive a cancellation email when a troop releases a location.
Troops who do not cancel booth reservations in the system risk losing booth privileges.

                                                                          girlscoutshcc.org/cookies • 800.322.4475        21
Troop Secured Booths
     What is a Troop Secured Booth?
     A Troop Secured booth is a location that is secured by a troop for a limited number of timeslots (limited to no more
     than six dates/times in two hour blocks per location, for a total of 12 hours) at a location that a troop thinks would be a
     good selling opportunity and is not already a service unit secured site. Troop secured booths are subject to the same
     rules and guidelines as service unit and council secured booth locations. These booths must be entered into Smart
     Cookies using the Troop Secured Booth tab and will be reviewed by the product program team. Troops will receive an
     email from Smart Cookies within three business days letting them know if their booth request has been approved or
     denied (starting February 8).

     Troop Secured Booth Guidelines
     • All troop secured booths must be reviewed and approved by GSHCC or service unit cookie managers
        • Must be approved prior to troops hosting booth. An approval email will be sent to the troop once the request
          is reviewed. If booth sales are denied, the troop will receive an email stating denial reason
     • Locations must provide written permission, to be provided upon request
     • Booth dates must be within GSHCC booth sale dates (February 19–March 14)
     • GSHCC and service unit secured booths have priority in the event that a troop secured booth is scheduled during
       the same time and in close proximity to another location
        • Troop Secured Booths cannot be within half a mile of a service unit secured site
     • Booths are not allowed in front of locations that girls are not allowed to patronize without an adult
     • Must have two adults, at least one of which is a registered and background checked volunteer and at least one
       of which is a female. Can have 1-4 girls
     • Troop Secured booths must be within council jurisdiction

     *If a location would like to offer more dates/times
     than allowed for a troop, they will be asked to open
     up the opportunity to all GSHCC troops.                                    Booths and
                                                                                alternatives
                                                                             to booths can be
                                                                               hosted from
                                                                               February 19–
                                                                              March 14, 2021

22   girlscoutshcc.org/cookies • 800.322.4475
Preparing for Booth Sales
Booth sales provide an opportunity for girl-led experiences and furthers their growth in understanding The 5 Skills.

Your Role                                                     Booth Guidelines
• Know the Girl Scout booth sale guidelines; these can be     • A minimum of two adults, including one female, (at
  found at girlscoutshcc.org/resources                          least one of whom is an approved registered Girl Scout
• Help troops that may need advice regarding booth sales        volunteer with the required background check) and
  and inventory control                                         one girl should be present at the booth at all times
• Remind troops to use the Smart Booth Divider. This          • Troops can schedule in two ways
  will help them plan their inventory more accurately and        • One girl and two adults
  will provide them historical data for future years.            • Two-four girls and two adults
                                                              • Girls should wear at least one official uniform item
How to Prepare
                                                              • Customers should be approached when they are
The TCM is responsible for selecting booth opportunities,       exiting not entering the establishment
helping girls and caregivers understand and prepare for
                                                              • Troops must clean up the area and dispose of trash.
the booth sale experiences, scheduling girls for each site
                                                                Remember a Girl Scout always leaves a place better
and making sure the sales are accurately recorded in
                                                                than she found it
Smart Cookies.
                                                              • Troops must arrive and depart booths on time to
• Troops should bring:
                                                                ensure other troops can set up for their reservations
   • Assortment of cookies
                                                              • Booth sales should be girl-led
   • Table, chairs (if allowed on property. If in doubt,
     please contact the service unit cookie manager)          • Can only be set up at locations that are entered and
                                                                approved in Smart Cookies
   • Decorations
   • A cash box or apron with change available                • No selling on public streets. Wagon sales and
                                                                lemonade stands are only allowed on residential areas.
   • A phone with the Smart Cookies app to accept
     card payments                                            • No blocking the entrance or exit of an establishment
   • Booth Sale Worksheet form                                • Cash boxes should not be out in the open or
   • A copy of the Girl Scout booth sale guidelines             unattended
   • A first aid kit                                          • Have fun!
   • Hand sanitizer
   • Gloves                                                   Review our Booth Sale Guidelines for more information
                                                              (girlscoutshcc.org/resources or in Rallyhood). Troops
   • Face coverings
                                                              should follow all local and state guidelines concerning
• Review the safety guidelines in Volunteer Essentials        COVID-19 and should review additional council
  and Safety Activity Checkpoints with adults. Only           advisement regarding booth sales.
  registered Girl Scouts may attend booth sales
• Remind troops to print a booth confirmation from
  Smart Cookies
• Encourage troops and girls to decorate their booths
                                                                            girlscoutshcc.org/cookies • 800.322.4475     23
Preparing for Booth Sales,                              Packages/Day
     continued                                               Average sales per 2 hour
                                                             time slot by Variety
                                                                                        All Locations/
                                                                                        All Dates
     Financial Transactions at Booth Sales                   S’mores                    7
     • Accepted forms of payment are:
                                                             Lemonades                  8
        • Cash
        • Credit Card                                        Shortbread                 5
        • Checks are discourage in order to minimize your    Thin Mints                 20
          troop’s liability
                                                             Peanut Butter Patties      11
     The price per package of cookies is $6.00 for the       Caramel deLites            17
     gluten-free cookie and $5.00 for all other varieties
     (including Cookie Share donations); no more, no         Peanut Butter Sandwich     5
     less. Troops should sell only Girl Scout Cookies at     Caramel Chocolate Chip     2
     their booth. Troops that do not adhere to these rules
     are subject to penalties, including loss of booth       NEW! Toast-Yay!            8
     opportunities and/or troop proceeds.
                                                                                        Average packages
                                                                                        sold per 2 hour
                                                             Average sales per 2 hour   time slot in 2020
                                                             time slot by Week          Cookie Program
       Troops can use these charts to help plan booth        First Friday               99
       inventory. Keep in mind that these are average
       guidelines based on the 2020 Girl Scout Cookie        First Saturday             92
       Program and that sales may vary from year to
                                                             First Sunday               84
       year. The Toast-Yay! is a new cookie for the
       2021 Girl Scout Cookie Program and this is an         First Week (Mon-Fri)       75
       estimate based on ABC Baker data.
                                                             Second Saturday            80
                                                             Second Sunday              76
                                                             Second Week (Mon-Fri)      66
                                                             Third Saturday             74
                                                             Third Sunday               71
                                                             Third Week (Mon-Fri)       68
                                                             Fourth Saturday            74
                                                             Fourth Sunday              75

24   girlscoutshcc.org/cookies • 800.322.4475
Alternatives to Booth Sales
COVID-19 is constantly changing so we recommend that troops explore alternative ways to get cookies to customers
while teaching girls new skills, marketing and inventory management.

NEW! Virtual Booths
Virtual booths—hosted on social media—give girls a             • Virtual Booth dates must be within GSHCC booth sale
way to achieve their sales goals and help others in              dates (February 19–March 14)
their community from home. In fact, girls may find this
allows them to discover new ways to take the lead              Review our Virtual Cookie Booth Guide found at
in their cookie business and stay connected through            girlscoutshcc.org/resources for more tips and
virtual means. Troops should prepare by:                       information to help you get started.
• Encouraging girls to get creative and have fun! Thisľ
  might mean creating flyers, writing sidewalk chalkľ          NEW! Cookie Drive-Thrus
  messages, or by uploading a video                            • Give customers a convenient way to get their cookies
   • Find resources through GSHCC, Smart Cookies andľ            by offering a “drive-thru” service
     girlscoutcookies.org/troopleaders
                                                               • Work with local businesses to secure a safe location
• Inviting girls to host a Facebook Live party with friendsľ     and collaborate on advertising these drive-thrus
  and family to get them excited. Proper supervisionľ
                                                                  • Remember that all booths not hosted on personal
  should always be provided.
                                                                    property must be entered and approved in
   • Remember: Girls should review and apply theľ                   Smart Cookies prior to your troop hosting the sale
     Digital Marketing Tips for Cookie Entrepreneurs andľ
                                                                  • Remember to share the Cookie Finder link on social
     Families (girlscoutcookies.org/digitalmarketingtips)
                                                                    media. For safety, do not post personal information
• Tapping into their social network to share Digital Cookieľ        such as addresses
  links following GSUSA online marketing guidance
                                                               • Share drive-thru locations with your community and
    • Girl and troop Smart Cookies links should be frontľ        invite individuals to visit locations while keeping a
      and center                                                 safe distance
    • Promoting on social media and in your community.ľ
                                                               • Limit the number of girls that are at the pick up
      Follow online safety guidelines
                                                                 location. Ensure that there are at least two adults
• Considering the logistics and including the details            volunteers on site
   • How will cookies be delivered? Parent supervisionľis
                                                               • Cookie Drive-thrus must follow booth guidelines
     required for all in-person deliveries. Avoidľ
     distribution xVOnOľBacqVOnľqncckľWoľVcoqWaUľBľJccqV.      • Cookie Drive-thru dates must be within GSHCC booth
     Remember thatľall booth locations must be entered           sale dates (February 19-March 14)
     and approvedľin Smart Cookies knWcnľqcľBqqOaMWaU          • Provide a barrier between girls and drive-up
   • How will they handle payment? Use girl orľtroop             customers by using a table and handing cookies over
     Smart Cookies link for pre-payment. Salesľare               in a basket or placing directly in trunks
     credited to girls or troops automatically andľ
     payments are applied accordingly

                                                                          girlscoutshcc.org/cookies • 800.322.4475        25
Alternatives to Booth Sales, continued
     Lemonade Stands                                           Community Walkabouts and
                                                               Wagon Sales
     What is a Lemonade Stand?
                                                               • Parent supervision is required for all Walkabouts and
     Lemonade Stands work like booth sales but are held
                                                                 Wagon Sales
     on personal property. Families must work with their
     cookie manager to get inventory and should turn in        • Get the word out! Troops should let their community
     money to their troop right away following regular troop     know that cookies are back by posting flyers or
     procedures for money collection.                            leaving door hanger notes in their neighborhood to
                                                                 inform them when and how girls are planning to sell.
     Lemonade Stand Guidelines                                   You can find resources on the GSHCC website and
                                                                 in Smart Cookies
     • Do not require approval from GSHCC or service unit
       cookie manager                                          • Troops should plan to set up a Lemonade Stand and
                                                                 invite neighbors to drop by. They can share “open”
     • These are not entered into Smart Cookies for safety
                                                                 times and location with their community and on
       as locations are shared in the National Cookie Finder
                                                                 social media
     • Lemonade Stand dates must be within GSHCC booth            • Remember not to post personal information, such
       sale dates (February 19-March 14)                            as address on public pages
     • If only one girl is present, can have one adult         • Walkabout and Wagon sale dates must be within
       present. If there are 2-4 girls present, must have        GSHCC booth sale dates (February 19-March 14)
       two adults, at least one of which is a registered and
       background checked volunteer and at least one of
       which is a female.
                                                               No-Contact Deliveries
                                                               Troops should:
                                                               • Communicate with customers to determine where
                                                                 they would like their cookies dropped off.
                                                               • Knock on the door and leave the cookies. Then back
                                                                 up 10 feet, have the customer take their cookies
                                                                 and leave payment. Collect payment no less than
                                                                 6 feet away from customers.
                                                               • Consider scheduling trunk pick-ups at a central
                                                                 location and scheduling customer pick-up times to
                                                                 minimize the number of people there at once.
                                                               • Find a special way to say “thank you!”—whether
                                                                 through a thank you video or a personalized note, girls
                                                                 will want to show their customers some appreciation!

26   girlscoutshcc.org/cookies • 800.322.4475
Cookie Cupboards
Troops can receive additional cookies through Planned Orders, which are placed through Smart Cookies by Sunday
night and picked up by the troops at their chosen Cookie Cupboard the following week. Cookie Cupboards open on
Friday, February 19.

What is a Cookie Cupboard?
• A Cookie Cupboard is operated by a volunteer who
  has offered their space and their time to warehouse
  an inventory of cookies, in various locations across
  GSHCC’s 18-county region. Their inventory is based
  largely on the Planned Orders placed by troops by the
                                                                   Cupboards
  Sunday before the restock order is placed.                          will open
                                                                    beginning on
                                                                    February 19
  Plan Ahead:
  All Cookie Cupboards are CLOSED on Mondays.
  It is essential that troops have enough inventory
  to host booth sales. Due to demand and inventory
  movement, Cupboards are periodically closed
  throughout the cookie program. If a Cupboard is no
  longer listed in Smart Cookies, it has been closed.
  Alternative Cupboards are listed in Smart Cookies

                                                                     girlscoutshcc.org/cookies • 800.322.4475    27
Order Types-Planned, Unplanned and Transfer Orders
     Your Role                                                 What Is a Planned Order?
     • Keep in touch with your troops. Reach out to troop      A Planned Order is an order placed at a local Cookie
       cookie managers and check to see how their sale         Cupboard by 11:59p.m. on the Sunday before a troop
       is going                                                would like to pick it up. Planned Orders help the
     • Encourage troops to monitor their troop inventory.      product program team accurately purchase enough
       Troops can run the Troop On Hand Inventory report       inventory to stock Cookie Cupboards with the varieties
       to assist them                                          to meet community demand.

     • Remind troops to verify all transfers have been         When placing Planned Orders, Smart Cookies will
       entered accurately and in a timely manner               give a list of Cookie Cupboards to choose from, along
     • Contact troops to fix any negative inventory balance    with available dates and times for the following week.
       they have in Smart Cookies                              Troops pick the location, day and time that is most
       • What is negative inventory?                           convenient for them.
         Negative inventory is when a troop’s on hand
         inventory in Smart Cookies shows up as a negative     Troops must pick up their order within 48 hours of
         number in the system. This means that a troop         their scheduled time. Orders that are not picked up
         has transferred out more cookies than what            within that time frame will be cancelled and released
         they were financially responsible for. When this      to make those cookies available for other troops.
         happens, check with the troop cookie manager
         to make sure their transfers were entered in the      What Is an Unplanned Order?
         system correctly and Cupboard to Troop (C2T)          An Unplanned Order is an order that is picked up at
         transfers have been completed.                        a local Cookie Cupboard on a first-come, first-served
                                                               basis. Unplanned Orders should only be used in the
       • What happens with negative inventory?                 event your troop needs more cookies outside of their
         Troops who create negative inventory will be          Planned Order and are not encouraged. Due to
         contacted to correct their inventory transfers.       COVID-19 and the need for social distancing, Unplanned
         If troops or service units do not correct inventory   Orders are at the discretion of the Cupboard manager.
         by March 17, GSHCC will process Girl to Troop         Please contact your local Cupboard to check if they are
         transfers to correct the discrepancy.                 accepting Unplanned Orders before you plan to visit.

                                                               Please have troops contact the Cupboard manager
                                                               at their preferred location to inquire about available
       Keep in mind…
                                                               inventory. Capacity to hold excess inventory varies by
       A Planned Order, picked up on the requested date
                                                               each Cupboard location.
       will always take priority over an Unplanned Order.
                                                               • If the nearest Cupboard does not have enough
                                                                 inventory to fill a troop’s request, consider having
                                                                 them contact another Cupboard manager or help
                                                                 facilitate a Troop to Troop transfer.

28   girlscoutshcc.org/cookies • 800.322.4475
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