Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
Grant of a Liquor Store Licence
Public Interest Assessment
BWS North Ellenbrook

17 September 2020

48501879_1
Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
Contents
                          ABOUT THIS APPLICATION                                                     5

                          Part 1 - Background Information                                            6
                          A.         Premises                                                 6

                          1          Shopping Centre                                                 6

                          2          The Proposed Store                                              6

                          3          Development Approval                                            6
                          B.         The Business to be operated at the Proposed Store        7

                          1          Background of Endeavour Group Limited                           7

                          2          Overview of BWS                                                 7
                          2.1        BWS Products                                            9
                          2.2        Success of the BWS brand                                9
                          2.3        Responsible management                                 10

                          Part 2 – Tests to be satisfied                                            11
                          A          The Public Interest Test and Packaged Liquor Requirements
                                                                                             11

                          1          What is the 'Public Interest Test'?                            11

                          2          What needs to be satisfied to meet the Public Interest Test?   11
                          2.1        Primary and secondary objects                          11
                          2.2        Additional factors                                     12

                          3          Packaged liquor requirements                                   12

                          4          About this PIA                                                 13
                          B.         Locality                                               15

                          1          Defining the Locality                                          15

                          2          Location of Proposed Store                                     15

                          3          Strategic Planning Framework                                   16

                          4          Demographics                                                   17
                          4.1        Current Population and Forecasts                       17
                          4.2        Age Profile                                            18
                          4.3        Migrants                                               18
                          4.4        Household Composition                                  18
                          4.5        Employment                                             18
                          4.6        Socio-economic status                                  18
                          4.7        Summary                                                19

                          5          Sensitive Premises                                             19
                          C.         Other Licensed Premises in the Locality                21

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1          Licensed Premises                                                     21
                          1.1        Existing Packaged Liquor Services                     21
                          1.2        Distribution of Existing Premises                     24
                          1.3        Ease of Access to the Existing Premises               25
                          1.4        Summary                                               26
                          D.         Consumer Requirement and the Proper Development of the
                                     Industry                                              27

                          1          Australian Liquor Market                                              27
                          1.1        Changes in the way that we shop                            27
                          1.2        BWS Customers                                              28

                          2          Community Survey                                                      28
                          2.1        The Results                                              29
                          E.         How does the proposal address the minimisation of harm and
                                     ill health?                                              32

                          1          Current Alcohol Consumption Trends in Australia and Western Australia 32
                          1.1        Australia                                                  32
                          1.2        Western Australia                                          34

                          2          Alcohol Related Harm                                                  35
                          2.1        Hospitalisation, Mortality and Alcohol Consumption rates   35
                          2.2        VicHealth Study                                            36
                          2.3        Crime Rates                                                37
                          2.4        Community Safety                                           38

                          3          Harm Minimisation Management                                          38
                          3.1        Effective management                                       38
                          3.2        Management practices, staff training and RSA               39
                          3.3        Environmental factors: Crime prevention through
                                     environmental design                                       40
                          3.4        Responsible buying                                         41
                          3.5        Community education                                        41
                          3.6        Community involvement                                      42

                          4          Impact on Specific at Risk Groups                                     42
                          4.1        At risk groups                                             42
                          F.         Other Factors                                              45

                          1          The amenity, quiet or good order of the Locality - Section 38(4)(B)   45
                          1.1        Retail Amenity                                             45
                          1.2        One-stop shopping                                          46
                          1.3        Physical amenity                                           46

                          2          Offence, annoyance, disturbance or inconvenience                      47
                          2.1        Trading hours                                              47
                          2.2        Traffic                                                    47
                          2.3        Noise                                                      47
                          2.4        Security and management                                    48

                          3          Tourism, or Community or cultural matters                             48
                          A

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H.      CONCLUSION                                 49
                          I.      FURTHER INFORMATION                        51

                          Annexure A       Shopping Centre/Site Plan              52

                          Annexure B       BWS Store Plan                         53

                          Annexure C       Statement of Anthony Smith             54

                          Annexure D       Locality Plan                          55

                          Annexure E       Sensitive Premises Plan                56

                          Annexure F       Survey Results                         57

                          Annexure G       Harm Minimisation Policy               58

                          Annexure H       RSA Policy                             59

                          Annexure I       Responsible Buying Charter             60

                          Annexure J       Proportion of One Stop Shoppers        61

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
ABOUT THIS APPLICATION
                          Endeavour Group Limited (Endeavour or the Applicant) is applying for the grant of a
                          liquor store licence for a new BWS liquor store (Proposed Store) to be located within the
                          new shopping centre which is to be constructed on land bounded by Maffina Parade,
                          Devitt Way, Bordeaux Lane and The Broadway in north Ellenbrook, Western Australia
                          (Shopping Centre).This Public Interest Assessment (PIA) is presented in support of an
                          application to the Director of Liquor Licensing for the grant of a liquor store licence in
                          respect of the Proposed Store. Under section 38(2) of the Liquor Control Act 1988 (WA)
                          (Act), the Applicant must satisfy the Licensing Authority that, on the merits of the
                          application, it is in the public interest to grant the licence (the 'public interest test'). As
                          stated in McKinnon v Secretary Department of Treasury:

                                     “The expression ‘in the public interest’ directs attention to that conclusion or
                                     determination which best serves the advancement of the interest or welfare of
                                     the public, society or the nation and its content will depend on each particular set
                                     of circumstances.”1

                          The Applicant submits that the granting of the liquor licence for the Proposed Store will be
                          in the public interest and will contribute to the responsible development of the liquor
                          industry in the locality where the Proposed Store will be located.

                          The Applicant must also satisfy the licensing authority that local packaged liquor
                          requirements cannot reasonably be met by the existing packaged liquor outlets in the
                          locality pursuant to s36B(4) of the Act.

                          The Applicant submits that it has provided sufficient evidence in this PIA to satisfy this
                          packaged liquor requirement threshold test.

                          This PIA is divided into 2 parts:

                                     (a)       Part 1 outlines the background of the application and the development of
                                               the Proposed Store; and

                                     (b)       Part 2 addresses the elements of the public interest test and
                                               demonstrates that the test is satisfied in respect of the Proposed Store. It
                                               also demonstrates that the local packaged liquor requirements cannot
                                               reasonably be met by existing packaged liquor premises in the locality.

                          1
                                (2005) 220 ALR 587, 590

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
Part 1 - Background Information

                          A.     Premises
                                 This section of the PIA summarises the plans for the Proposed Store.

                          1      Shopping Centre
                                 The Shopping Centre will consist of a full-scale Woolworths supermarket
                                 (3,200 sqm) (Supermarket), the Proposed Store (200 sqm) and approximately
                                 10 speciality/commercial tenancies (approximately 1,780 sqm). The Shopping
                                 Centre is expected to open in July 2021. There will be 287 on-grade car parking
                                 spaces available at the Shopping Centre.

                                 A site plan of the Shopping Centre can be found at Annexure A.

                                 The Proposed Store will primarily service residents in The Vines and the northern
                                 parts of Aveley and Ellenbrook.

                          2      The Proposed Store
                                 The Proposed Store will be approximately 200 sqm in size and hold stock worth
                                 approximately $240,000. The Proposed Store will be in the typical BWS format
                                 and will employ 3 full time staff and 4 permanent part-time/casual staff. A plan of
                                 the Proposed Store is attached at Annexure B.

                                 The Proposed Store will open at the following times:

                                          Monday to Friday        8am – 9pm

                                          Saturday                8am – 5pm

                                          Sunday                  11am – 5pm

                                 The Proposed Store will be located adjacent to the Woolworths supermarket to
                                 provide the opportunity for single-trolley grocery and liquor purchases.

                          3      Development Approval
                                 Development Approval was granted by the City of Swan on 14 April, 2020.

                                      The Proposed Store will form part of a new Shopping Centre that will
                                      include a full-scale Woolworths Supermarket. The Proposed Store will be
                                      adjacent to the Woolworths supermarket in a stand-alone building.
                                      Development Approval has been granted.

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B.         The Business to be operated at the Proposed Store
                          1          Background of Endeavour Group Limited
                                     On 3 & 4 February 2020, Woolworths Group Limited (Woolworths) merged its
                                     drinks and hospitality businesses, Endeavour Drinks and ALH Group Pty Ltd
                                     (ALH), into a single entity within Woolworths known as Endeavour Group Limited.
                                     The merger of Endeavour Drinks and ALH has created Australia’s largest
                                     integrated drinks and hospitality business with sales of approximately $10 billion
                                     and EBITDA12 of $1 billion. Endeavour will have leading market positions, strong
                                     cash flow to fund investments in growth and an attractive and resilient revenue
                                     and earnings profile. It will comprise highly integrated store-based and online
                                     offerings, with over 1,500 BWS and Dan Murphy's retail drinks outlets and 327
                                     ALH hotels. ALH retail drinks outlets currently comprise approximately 35% of
                                     Woolworths Group retail drinks sales with 86 Dan Murphy’s and 512 BWS stores
                                     owned by ALH at the end of March 2019.

                                     Endeavour continues to uphold the strict policies and practices for licensed
                                     premises implemented by Woolworths.

                          2          Overview of BWS
                                     BWS stores are liquor stores which provide convenience to customers. Part of
                                     the popularity of BWS is the locations of the stores in neighbourhood shopping
                                     centres either as stand-alone stores or adjacent to Woolworths supermarkets.
                                     After Dan Murphy's, BWS is the second most popular store for purchasers of
                                     packaged liquor.3

                                     Figure 1: Market share over time: supermarket liquor stores’ total alcohol retail share of
                                     dollars

                                     As a dominant player in the alcohol retail industry, Endeavour (formerly
                                     Woolworths) has maintained the highest market penetration among alcohol
                                     retailers in Australia. Data released by Roy Morgan in September 2019, revealed
                                     that 60.7% of Australian alcohol buyers purchased from a Woolworths-owned

                          2     EBITA – Earnings before interest, taxes, and amortization
                          3     Roy Morgan (20/03/2017) 'The Australian alcohol retail market in review' - accessed at
                                http://www.rovmorgan.com/findings/7181-liquor-retail-australia-201703201051

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
store in an average four-week period.4 37% of these consumers purchase
                                     exclusively from Woolworths stores (now owned by Endeavour).5

                                     Figure 2: Cross visitation of alcohol retail consumers

                                     Source: Roy Morgan Single Source Australia, July 2018 – June 2019, n=6,829. Base: Australians
                                     aged 18+ who had purchased packaged alcohol in the past four weeks.

                                     The BWS customer base appears to be increasing at impressive levels. Over a
                                     period of 12 months leading to September 2018 BWS increased its customer
                                     base by 9.3%.6

                                     Figure 3: Roy Morgan Research

                          4    Roy Morgan (02/09/2019) ‘Woolworths bottle shops prove must popular’ – accessed at
                               http://www.roymorgan.com/findings/8114-alcohol-retail-cross-visitation-june-2019-
                               201908300757
                          5
                               Ibid.
                          6    Roy Morgan (8/11/2018) ‘Supermarkets continue to take alcohol market share from hotel bottle-
                               shops’ – accessed at http://www.roymorgan.com/findings/7753-supermarkets-continue-to-take-
                               alcohol-market-share-from-bottle-shops-201811080408

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
Recent Roy Morgan research has found that ‘[for] BWS it is the 845,000
                                     Australians aged 35-49 years of age who comprise the largest share of their
                                     customers’.7

                          2.1        BWS Products
                                     BWS offers a comprehensive range of liquor products, including local and
                                     international beer, wine and spirits. The range is focused on popular brands and
                                     includes brands sold exclusively through Endeavour’s liquor stores. As such, the
                                     Proposed Store will provide local residents with some products that cannot be
                                     supplied by many of the other existing liquor stores in the local area.
                                     Approximately 1,671 products will be available at the store, comprised of the
                                     following:

                                     Table 1: Product Range

                                       Item                                            Number of products
                                       Beer                                            221
                                       White wine                                      308
                                       Sparkling wine                                  111
                                       Red wine                                        314
                                       Fortified and cask wines                        90
                                       Ciders                                          116
                                       RTD's                                           146
                                       Glass spirits                                   285
                                       Snack foods, soft drinks and cigarettes         80
                                       Total                                           1,671

                          2.2        Success of the BWS brand
                                     As discussed in the decision of the Supreme Court regarding the application for
                                     Dan Murphy's Bicton, the popularity and success of a brand in other locations
                                     can be assessed and applied to the current application where relevant.8 BWS
                                     has built a strong reputation as both a stand-alone neighbourhood liquor store
                                     and as a co-located liquor and supermarket store. The key drivers of purchase
                                     intention at BWS are:9

                                     (a)        Location and access (36%);

                                     (b)        Quality (33%); and

                                     (c)        Customer service (28%)

                                     A BWS store is usually located at the front of the Woolworths supermarket or
                                     directly adjacent to it. This means the store is convenient to both customers who
                                     only want to purchase packaged liquor, as well as those customers who are
                                     purchasing liquor as part of their grocery shop. It is part of a 'one-stop' shopping
                                     experience allowing consumers to purchase all their weekly food and liquor
                                     purchases in one shop. BWS has built its popularity on the basis of its
                                     convenience and accessibility for customers, with 46% of people indicating that

                          7     Ibid
                          8
                                Woolworths Ltd v Director of Liquor Licensing [2013] WASCA 227.
                          9
                                Statement of Anthony Smith at para 4.7

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Grant of a Liquor Store Licence Public Interest Assessment BWS North Ellenbrook
they purchase packaged liquor as part of their grocery shopping or other
                                    shopping trip.10

                                    Further information about BWS is contained in the statement of Anthony Smith
                                    attached at Annexure C.

                          2.3       Responsible management
                                    BWS operates under Endeavour’s strict policies and procedures for its licensed
                                    premises. Endeavour implements best practice harm minimisation policies to
                                    assist with management of alcohol in the community. These policies are
                                    discussed in further detail below and include responsible service of alcohol
                                    (RSA) training for staff, educational campaigns and responsible buying
                                    guidelines.

                                       The BWS brand is based on convenience and accessibility. It is a local store
                                       for surrounding residents. BWS stores have been incorporated into
                                       Woolworths’ supermarket offerings to provide a 'one-stop' shopping
                                       experience which has become an essential part of Australian life. BWS is a
                                       comprehensive liquor store which provides a good range of products.

                          10
                               ibid at paragraph 4.6

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Part 2 – Tests to be satisfied

                          A         The Public Interest Test and Packaged Liquor
                                    Requirements
                          1         What is the 'Public Interest Test'?
                                    For the application to be approved, the Applicant must satisfy the Director that
                                    granting the application is in the public interest pursuant to s 38(2) of the Act.

                                    While the Act does not define 'public interest', the Department of Local
                                    Government, Sport and Cultural Industries (DLGSC) policy refers to the
                                    Butterworth’s Australian Legal Dictionary as follows:

                                             "an interest in common to the public at large or a significant portion of
                                             the public and which may or may not involve the personal or propriety
                                             rights of individual people."11

                                    A general discretion by reference to the criterion of the 'public interest' is not an
                                    unfettered discretion but will ordinarily be confined by the scope and purpose of
                                    the statute.12

                          2         What needs to be satisfied to meet the Public Interest Test?
                          2.1       Primary and secondary objects
                                    In assessing whether the Application is in the public interest, the Licensing
                                    Authority is bound to take into account the primary objects of the Act, and to the
                                    extent that they are not inconsistent with those primary objects, the secondary
                                    objects.13 The primary and secondary objects of the Act set out in s 5 are:

                                    Primary Objects:

                                    (a)      to regulate the sale, supply and consumption of liquor;

                                    (b)      to minimise harm or ill-health caused to people, or any group of people,
                                             due to the use of liquor; and

                                    (c)      to cater for the requirements of consumers for liquor and related
                                             services, with regard to the proper development of the liquor industry,
                                             the tourism industry and other hospitality industries in the State.

                                    Along with the primary objects, the Licensing Authority must also have regard to
                                    the secondary objects of the Act, which are:

                                    (a)      to facilitate the use and development of licensed facilities, including their
                                             use and development for the performance of live original music,
                                             reflecting the diversity of the requirements of consumers in the State;

                                    (b)      to provide adequate controls over the sale, disposal and consumption of
                                             liquor; and

                                    (c)      to provide a flexible system, with as little formality or technicality as may
                                             be practicable.

                          11   Department of Local Government, Sport and Cultural Industries (29 May 2019) ‘Public Interest
                               Assessment policy’ at p1.
                          12
                               Woolworths v Director of Liquor Licensing [2013] WASCA 227 at [48]
                          13
                               ibid at [49]

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(d)        to encourage responsible attitudes and practices towards the promotion,
                                                sale, supply, service and consumption of liquor that are consistent with
                                                the interests of the community.

                                     The licensing authority's obligation to take account of the primary and secondary
                                     objects is not diminished by the unfettered terms of the discretion conferred by
                                     s33 of the Act. That section does not confer upon the Licensing Authority an
                                     unlimited power, but instead that power must be exercised consistently with the
                                     primary and secondary objects.14

                          2.2        Additional factors
                                     The Licensing Authority is entitled to take into account the factual matters set out
                                     in s 38(4) in determining whether it is satisfied that the granting of the Application
                                     is in the public interest.15 These factual matters are as follows:

                                     (a)        the harm or ill-health that might be caused to people, or any group of
                                                people, due to the use of liquor;

                                     (b)        the impact on the amenity, quiet or good order of the locality in which the
                                                licensed premises, or proposed licensed premises are to be situated;

                                     (c)        whether offence, annoyance, disturbance or inconvenience might be
                                                caused to people who reside or work in the vicinity of the licensed
                                                premises or proposed licensed premises;

                                     (d)        any effect the granting of the application might have in relation to
                                                tourism, or community or cultural matters; and

                                     (e)        any other prescribed matter.

                                     It should be noted that s 5(2) of the Act is mandatory whereas s 38(4) is
                                     permissive.16

                          3          Packaged liquor requirements
                                     The Act was amended on 2 November 2019 to incorporate restrictions on the
                                     grant or removal of certain licenses authorising the sale of packaged liquor.
                                     Section 36B(4) provides :

                                     ‘The licensing authority must not grant an application to which this section
                                     applies unless satisfied that local packaged liquor requirements cannot
                                     reasonably be met by existing packaged liquor premises in the locality in which
                                     the proposed licensed premises are, or are to be, situated.’

                                     It is submitted that this section provides that the licensing authority must not
                                     grant an application for a liquor store licence if the existing premises selling
                                     packaged liquor in the area from which the customers of the new liquor store
                                     would come are already able to meet the requirements of those customers for
                                     packaged liquor.

                                     In assessing whether the Application meets this local packaged liquor threshold
                                     test, the Licensing Authority is again bound to take into account the primary
                                     objects of the Act, and to the extent that they are not inconsistent with those
                                     primary objects, the secondary objects. The objects of the Act are mandatory

                          14   ibid at [53] - [54]
                          15
                               ibid at [50]
                          16
                               ibid at [49]

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relevant considerations which inform both the public interest test under s38(2)
                                   and the assessment to be made under s36B(4).

                                   In the recent decision for BWS Inglewood A775016681 (Inglewood Decision) it
                                   was submitted by the Director of Liquor Licensing that in order to satisfy s36B(4)
                                   of the Act

                                   ‘it is necessary for an applicant to adduce relevant probative evidence upon
                                   which the licensing authority can make findings of fact as to:

                                           what the local packaged liquor requirements are; and

                                           what packaged liquor services are currently provided by the existing
                                            packaged liquor premises in the locality’17

                                   The Licensing Authority is then ‘required to make a value judgement as to
                                   whether the local packaged liquor requirements can reasonably be met by the
                                   existing packaged liquor premises in the locality.’ 18

                                   The Director of Liquor Licensing provided further detail at para 36 of the
                                   Inglewood Decision where it was submitted that in making a ‘value judgement’
                                   consideration should be given to the following relevant factors:

                                           the existing packaged liquor services in the locality;

                                           distribution of premises in the locality; and

                                           ease of access to the existing premises.

                                   It was submitted that:

                                            ‘this is not an exhaustive list as ultimately the value judgment will be
                                            guided by the facts and circumstances of each case and the evidence
                                            provided by the applicant’19

                                   The Applicant submits that in summary the following factors are relevant in
                                   applying s36B(4)

                                   •        The locality of the Proposed Store;

                                   •        The requirements of consumers for packaged liquor in the locality; and

                                   •        The extent to which existing packaged liquor premises in the locality
                                            meet the requirements of consumers.

                          4        About this PIA
                                   The role of this PIA is to address each of the objects outlined in the Act with
                                   regard to the specific premises. In order to satisfy the public interest test and the
                                   packaged liquor requirements the Applicant has completed research, engaged
                                   various experts and conducted community consultation, including:

                                   (a)      engaging MGA Town Planners to provide planning and demographic
                                            data for the locality;

                          17 Decision by the Director of Liquor Licensing ‘BWS – Beer Wine Spirits Inglewood’ dated
                              16/06/2020 at para 14
                          18
                             Ibid at para 15
                          19
                             Ibid at para 36

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(b)       undertaking research and analysis of data on alcohol-related harm and
                                           health, alcohol purchasing habits and social issues in the locality;

                                 (c)       engaging Painted Dog to design and conduct an on-line community
                                           survey with residents in the locality; and

                                 (d)       undertaking a review of other packaged liquor outlets in the locality.

                                    Part 2 of this PIA addresses the requirements of the public interest test and
                                    the new packaged liquor restrictions with reference to the various expert
                                    reports and data collected by Endeavour.

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B.      Locality
                                  This section of the report defines the locality for the purposes of this PIA.

                          1       Defining the Locality
                                  The Licensing Authority describes the locality to be the area which is generally
                                  considered to be most impacted if the application is granted.20 In this Application
                                  the Locality is 3km as the Proposed Store is more than 15km from the Perth CBD
                                  but within the Metropolitan Region Scheme administered by the WA Planning
                                  Commission (Locality).

                                  However, depending on the nature of the application, the Licensing Authority
                                  may determine a different locality radius for a specific application, particularly
                                  where the potential impact on a specific sub-community or 'at risk' group is such
                                  that reference to this sub-community should also be made, notwithstanding that
                                  this group may be situated outside the 3km radius of the proposed licensed
                                  premises.

                                  Therefore, the onus is on the Applicant to identify any potential 'at risk' groups
                                  which may travel through or make use of the Proposed Store, or who may be
                                  impacted by the Proposed Store. This may include a group of people not
                                  situated within the boundaries of the town or suburb in which the Proposed Store
                                  will be located.

                                  In the case of this Application the Applicant is satisfied that the 3km radius is
                                  appropriate.

                                  The Locality may be described as outer metropolitan, positioned approximately
                                  23km north east of the Perth CBD. The Locality takes in the suburbs of
                                  Ellenbrook, The Vines, Belhus and Aveley and a small portion of the suburbs of
                                  Bullsbrook (north) and Upper Swan (east).

                                  A plan of the Locality is attached at Annexure D.

                          2       Location of Proposed Store
                                  The Proposed Store will form part of the soon to be constructed Brook Lane
                                  Shopping Centre. The Shopping Centre and Proposed Store will be located in
                                  the local government municipality of the City of Swan in the northern part of the
                                  suburb of Ellenbrook.

                                  Ellenbrook is a rapidly developing suburb approximately 25kms north east of the
                                  Perth CBD. The subject land is 2.5km north of the Ellenbrook town centre.

                                  Ellenbrook has been master-planned to be a town of several viable
                                  communities.21 The Proposed Store forms part of this growth by providing retail
                                  amenity and employment opportunities in the northern part of Ellenbrook and
                                  beyond.

                                  The Shopping Centre land is generally surrounded by residential land uses to the
                                  east (beyond Devitt Way), north (beyond Bordeaux Lane) and west (beyond the
                                  Broadway).

                          20  Department of Racing, Gaming and Liquor, 'Public Interest Assessment Pursuant to section 38
                              of the Liquor Control Act 1988', Attachment 2 - Specification of 'Locality'.
                          21
                             City of Swan, Ellenbrook Local Area Plan (September 2017), para 2.1

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Public transport services operate along The Broadway and Maffina Parade.
                                   Dedicated pedestrian walkways will be provided to connect the existing pathways
                                   to the Proposed Store and Shopping Centre.

                                   Figure 4: Aerial photograph of the site

                          3        Strategic Planning Framework
                                   The Western Australian Planning Commission administers State Planning Policy
                                   4.2 - Activity centres for Perth and Peel (State Planning Policy)22.This policy
                                   sets out the strategic distribution of activity centres and a hierarchy meeting
                                   different levels of community need.

                                   Ellenbrook is a secondary centre in the State Planning Policy.23 A secondary
                                   centre is described as performing a ‘important role in the city’s economy, and
                                   provide essential services to their catchments’. It includes supermarkets and
                                   speciality shops.

                                   The land on which the Proposed Store and Shopping Centre will be built is not
                                   specifically mentioned in the State Planning Policy. It is however identified in the
                                   City of Swan Local Commercial and Activity Centres Strategy (2017) (LCACS) as
                                   a neighbourhood centre in the first instance with the potential to be a district
                                   centre in the future. 24

                                   As noted in the LCACS neighbourhood centres are:

                                   ‘an integral part of the activity centre hierarchy as they provide the day-to-day
                                   and weekly shopping and other services to their surrounding communities. It is
                                   important that the level of access to neighbourhood centres is maximised as
                                   neighbourhood centres provide a wide-range of essential services. A network of
                                   easily accessible neighbourhood centres supports the broader land use planning
                                   principles outlined by the State Government (e.g reduce car travel).’

                                   The Shopping Centre land is located within the North-East sub-region of the
                                   Perth and Peel @3.5 million framework. The North-East sub-region has a
                                   population expected to grow from 209,000 people in 2011 to over 450,000

                          22  State Planning Policy - Activity Centres for Perth and Peel (2010) (SPP4.2)
                          23
                             Ibid at Table 2
                          24
                             City of Swan Local Commercial and Activity Centres Strategy, para 9.2

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people by 2050. The North East sub-regional planning framework identifies the
                                   importance of the development of new and existing activity centres into vibrant,
                                   mixed use community hubs to achieve a level of service to cater for the growing
                                   population. The Proposed Store and Shopping Centre meet that objective.25

                          4        Demographics
                                   The following demographic analysis has been prepared by MGA Town Planners
                                   based on the 2016 Census data.26 The 2011 Census has been used to indicate
                                   recent trends.

                          4.1      Current Population and Forecasts
                                   Between the 2011 and 2016 census the population in the Locality has increased
                                   annually by an average of 2,808 people. It is therefore projected the population of
                                   the Locality will rise to 43,625 by mid-2020. This is a very significant increase of
                                   138% from 2011.

                                   Table 2: Local Population Change (3km Radius)

                                      Population

                                      2011         2016         2017          2018        2019            2020

                                      18,353       32,393       35,201        38,009      40,817          43,625

                                   According to Forecast ID the population in the suburbs of Ellenbrook/The Vines
                                   and Aveley is expected to increase again to 70,019 by 2036. This is a 116%
                                   increase in population between 2016 and 2036.

                                   Table 3 - ID Population Forecasts - 2016-203627

                                      Location              Population 2016            Population 2036
                                      Ellenbrook / The              32,393                       70,019
                                      Vines / Aveley

                                   This growth is very significant and the demand for the provision of retail outlets
                                   such as the Proposed Store is set to increase accordingly. These figures are also
                                   in line with the strategic planning for the Locality as discussed above at
                                   paragraph 3.

                                   Table 4 below shows the population in each of the suburbs forming the Locality
                                   at the time of the 2016 Census. It can be seen that Ellenbrook makes up the
                                   majority of the Locality (57.1%), followed by Aveley (27.1%) and The Vines
                                   (15.0%). The Proposed Store is located in the northern part of Ellenbrook.

                          25Department of Planning, Lands and Heritage (March 2018) ‘North-East Sub-regional Planning
                             Framework’ at p19
                          26 MGA Town Planners (July 2020) 'Proposed BWS Liquor Store (BWS North Ellenbrook)’.

                          27 Table 3, shows the estimated populations by suburbs. The totals for the suburbs are for the

                             entire suburb areas, and therefore do not reflect the portion of these suburbs in the Locality.

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Table 4: Population by Suburb- 2016 Census28

                                       Suburb                        Population 2016            Portion of Locality
                                       Ellenbrook                             18,500                    57.1%
                                       Aveley                                 8,763                     27.1%
                                       Belhus                                  271                      0.8%
                                       The Vines                              4,859                     15.0%
                                       Total Locality                         32,393                    100%

                          4.2       Age Profile
                                    The Locality is home to a higher proportion of working aged persons aged 20-29
                                    (33.7%) than throughout the Greater Perth area (29.7%). The proportion of those
                                    aged 60+ in the Locality is much lower than throughout the Greater Perth area
                                    (19.0%) and the State (19.3%).

                                    The data reveals that the population is relatively youthful with a large proportion
                                    of working-aged persons.

                          4.3       Migrants
                                    The proportion of Australian born persons in the Locality (59.6%) is higher than
                                    the Greater Perth area (57.4%) but slightly lower than the State (60.5%). The
                                    Locality has a lower proportion of persons born in non-English speaking
                                    countries (14.9%) than the Greater Perth area (18.7%). In addition, English
                                    proficiency is high in the Locality, with only 1% of persons in the Locality not
                                    speaking English well or at all, in comparison to 2.3% throughout the Greater
                                    Perth area.

                          4.4       Household Composition
                                    The Locality is dominated by family households (84.8%). This is higher than the
                                    proportion of family households in the Greater Perth area (73%) and the State
                                    (72.7%).

                                    The proportion of couple families with children in the Locality (52.7%) is higher
                                    than the Greater Perth area at (46.3%) and the State at (45.3%). The proportion
                                    of couples having no children in the Locality (31.1%) is lower than both the
                                    Greater Perth average (37.5%) and the State (38.5%).

                          4.5       Employment
                                    Unemployment across the Locality (7.6%) is lower than the Greater Perth area
                                    and the State (8.1% and 7.8% respectively).

                          4.6       Socio-economic status
                                    The index of Relative Socio-Economic Advantage/Disadvantage (IRSAD) for the
                                    Locality is as follows:

                          28   Table 4, shows the population within each suburb, or portion thereof, contained within the
                               Locality

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Table 5: SEIFA rankings (2016)

                                                            Relative Socio-Economic      Relative Socio-Economic
                                                            Advantage/Disadvantage       Advantage/Disadvantage
                                      Suburb                rank (National)              rank (State-wide)

                                      Ellenbrook                       6                               4

                                      Aveley                           8                               8

                                      Belhus                           9                               9

                                      The Vines                        10                             10

                                  The IRSAD summarises variables that indicate either relative advantage or
                                  disadvantage. This index ranks areas on a continuum from most disadvantaged
                                  to most advantaged. An area with a high score on this index indicates a relative
                                  lack of disadvantage and greater advantage in general.

                                  All suburbs within the Locality were identified as having SEIFA rankings
                                  exceeding national median rankings, with the suburbs of Aveley, The Vines and
                                  Belhus having notably high rankings.

                                  Individual, household and family incomes in the Locality also exceeded State and
                                  Greater Perth averages. A much higher proportion of dwellings are being
                                  purchased (66.2%) in comparison to Greater Perth (41.9%) reflecting the number
                                  of first home buyers establishing in the Locality and the expansion we are likely
                                  to see in the near future.

                          4.7     Summary
                                  The Locality is a residential area with a population that is likely to increase very
                                  significantly in coming years. The new Shopping Centre will provide the northern
                                  part of Ellenbrook, the Vines and the northern part of Aveley with much needed
                                  retail amenity to reflect this increase in population. The demand for retail
                                  amenity in the Locality is recognised in the City of Swan Local Commercial and
                                  Activity Centres Strategy.

                                  The Locality is dominated by family households with incomes that are higher than
                                  the Greater Perth and State averages and unemployment rates that are
                                  comparable to the State and national averages. It is a socio-economically
                                  advantaged area that is set to develop significantly in the years to come.

                          5       Sensitive Premises
                                  The sensitive premises in the area are identified in part 8 of the MGA Town
                                  Planners’ Report.

                                  There are 20 sensitive premises in the Locality. Two of these sensitive premises
                                  are located within 800m of the Proposed Store being a childcare facility and a
                                  high school, however, they will not be visible from the Proposed Store.

                                  The sensitive premises are shown on the map attached at Annexure E.

                                  Generally, the impact of licensed premises on sensitive premises is greater
                                  where the licensed premises is a social facility which provides on-site drinking.
                                  This is due to the potential noise issues and patron behavioural problems which
                                  may impact on the surrounding area. BWS is a packaged liquor store and as
                                  such there will not be any drinking on the premises (other than occasional
                                  tastings if permitted). The Proposed Store will also only operate until 9pm during

 King & Wood Mallesons    PIA - BWS North Ellenbrook                                                                19
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the week and 5pm on weekends which will greatly minimise any potential impact
                                 on surrounding premises that might arise from late night trading.

                                 The Proposed Store will be contained within the grounds of the new Shopping
                                 Centre and concealed from surrounding sensitive premises, inhibiting any
                                 potential for those attending the local high school or childcare centre from being
                                 directly exposed to views of the Proposed Store.

                               The Locality is an advantaged residential area with strong SEIFA rankings
                               and income profiles. It has a higher number of houses being purchased in
                               comparison to the Greater Perth area. It is a relatively youthful, working aged
                               population. There is expected to be a very significant population growth in the
                               Locality in the coming years which leads to an increased demand for retail
                               amenity. This demand is recognised in local planning strategies.

                               There are no sensitive premises within sight of the Proposed Store.

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C.      Other Licensed Premises in the Locality
                          1       Licensed Premises
                                  There are 7 existing licensed premises in the Locality capable of selling
                                  packaged liquor to the public.

                                  To satisfy s36B(4) of the Act and the public interest test pursuant to s38(2) of the
                                  Act, the Applicant has prepared an analysis of the 5 licensed premises
                                  predominantly involved in selling packaged liquor in the Locality. The other two
                                  premises (the Vines Resort and Country Club and the Brook Bar and Bistro) are
                                  not packaged liquor stores.

                                  The Applicant has considered the following factors:

                                           the existing packaged liquor services in the Locality;

                                           distribution of premises in the Locality; and

                                           ease of access to the existing premises.

                          1.1     Existing Packaged Liquor Services
                                  (a)       BWS Ellenbrook

                                            BWS Ellenbrook is positioned immediately west of a carpark adjoining
                                            the Woolworths supermarket building in the Ellenbrook Central Shopping
                                            Centre (Ellenbrook Central). The location of the carpark between the
                                            BWS store and the southern shopping centre entry (leading to the
                                            supermarket) assists those shoppers seeking to purchase packaged
                                            liquor in conjunction with groceries, however, given the distance
                                            separation from the supermarket, single trolley expeditions are unlikely
                                            to occur.

                                            It has a total floorspace including storeroom and amenities of
                                            approximately 200 sqm including a 40 sqm cool room. The store is
                                            browse-only, and contains 11 fridges containing pre-mixed drinks and
                                            wine, and fridges adjoining the cool room containing beer and wine.

                                            Figure 5: BWS Ellenbrook

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(b)       Liquorland Ellenbrook

                                           The Liquorland Store is co-located with a Coles supermarket inside
                                           Ellenbrook Central. The store has a floor area of approximately 180 sqm
                                           including a 40sqm cool room stocking cartons of beer.

                                           The shop floor contains spirit and wine displays, and 16 fridges of wine
                                           and pre-mixed drinks are distributed around two walls.

                                           Figure 6: Liquorland North Ellenbrook

                                 (c)       First Choice Liquor Market, Ellenbrook

                                          The First Choice Liquor Market is located approximately 300m east of
                                          Ellenbrook Central on The Promenade, at the corner of Pinaster Avenue.
                                          The premises is within a small complex containing an Aldi supermarket,
                                          Cheesecake Shop, a veterinary clinic and gym. A shared car park
                                          surrounds the complex.

                                          The premises is a large format liquor store having a shop floor area and
                                          cool room being approximately 1,050 sqm and 80 sqm respectively. The
                                          shop floor contains 8 display racks of wine and crates of beer. The walls
                                          contain displays of chilled and non-chilled wine, craft beer, pre-mixed
                                          drinks, and fridges adjoining the cool-room.

                                          Although this store is located opposite to an Aldi supermarket it is unlikely
                                          to facilitate a single trolley expedition given customers will pass by their
                                          parked vehicles when moving between the two stores. The premises is
                                          placed to provide efficient regional access, given it is a destination outlet.

 King & Wood Mallesons   PIA - BWS North Ellenbrook                                                                  22
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Figure 7: First Choice Liquor Market, Ellenbrook

                                 (d)       Aldi Liquor

                                           The Ellenbrook Aldi supermarket is located next to the First Choice
                                           Liquor approximately 300m east of Ellenbrook Central. The supermarket
                                           contains a small liquor display being approximately 35sqm in area, which
                                           is screened from the balance of the shop This arrangement enables
                                           combined grocery and packaged liquor purchases, but the range of
                                           products available is very small and liquor is not chilled.

                                           Figure 8: Aldi

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(e)       BWS Aveley

                                            BWS Aveley liquor store is located at the corner of Millhouse Road and
                                            Egerton Drive. It is co-located with a Woolworths supermarket. The shop
                                            floor has an area of approximately 210sqm and a cool room of 50sqm.
                                            Two walls contain fridges for wine, beer and pre-mixed drinks, one wall
                                            contains a spirits’ display, and two displays on the main shop floor
                                            contain wine.

                                            Figure 9: BWS Aveley

                          1.2     Distribution of Existing Premises
                                  The Applicant instructed MGA Town Planners to prepare the following Locality
                                  Map which clearly shows that all the existing packaged liquor stores are located
                                  in the southern periphery of the Locality. There are currently no packaged liquor
                                  stores in the northern part of the Locality.

                                  It is noted that The Vines Resort and Country Club located north of the Proposed
                                  Store is licensed to serve packaged liquor however this capability is not
                                  advertised or promoted as the main focus of the resort is on-site consumption of
                                  liquor and food. The public may only purchase a small range of packaged liquor
                                  between 6am and 12pm, and on Sundays between 12pm and 9pm.

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Figure 10:Licensed Premises Locality Map

                          1.3     Ease of Access to the Existing Premises
                                  The Applicant submits that it is not easy to access the existing packaged liquor
                                  stores from the location of the Proposed Store. The following table shows the
                                  distances by road from the Proposed Store to the existing packaged liquor stores
                                  in the Locality:

                                  Table 6:

                                                                                                Distance from
                                                                                                Proposed
                                                                                                Store
                                                                                                (travelling by
                                      Premises           Location             Licence Type      road)

                                      Liquorland         204 The              Liquor Store      3.6 kms
                                      Ellenbrook         Promenade,
                                                         Ellenbrook

                                      BWS                Ellen Stirling       Liquor Store      3.5 kms
                                      Ellenbrook         Parade, Ellenbrook

                                      First Choice       Corner of The        Liquor Store      3.3 kms
                                      Liquor Market      Promenade and
                                                         Pinaster Parade,
                                                         Ellenbrook

                                      Aldi Liquor        Corner of The        Liquor Store      3.2 kms
                                      Ellenbrook,        Promenade and
                                                         Pinaster Parade,
                                                         Ellenbrook

                                      BWS Aveley,        311 Millhouse        Liquor Store      1.9 kms
                                                         Road, Aveley

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It is very clear from this table that the existing packaged liquor stores are a
                                  significant distance from the Proposed Store. Those residing in the proximity of
                                  the Proposed Store do not have a packaged liquor store within walking distance.
                                  The closest store is BWS Aveley just less than 2km from the Proposed Store.
                                  The remaining packaged liquor stores are all located 3-4km from the Proposed
                                  Store by road.

                          1.4     Summary
                                  The Applicant submits that it has provided probative evidence which allows the
                                  licensing authority to make findings of fact as to what packaged liquor services
                                  are currently provided by the existing packaged liquor premises in the Locality.

                                  The Applicant submits that the facts show that:

                                           There are no packaged liquor stores in proximity to the Proposed Store;

                                            There are no packaged liquor stores in the northern part of Ellenbrook
                                            or the Vines;

                                           The distribution of packaged liquor stores in the Locality is very uneven.
                                            The majority of packaged liquor licences are located in the southern
                                            periphery of the Locality;

                                           Existing packaged liquor stores are not accessible by foot for those
                                            residing in the northern part of Ellenbrook or The Vines;

                                           Existing packaged liquor stores are not easily accessible by road for
                                            those residing in the northern part of Ellenbrook or the Vines. All existing
                                            packaged liquor stores are between 3-4km from the Proposed Store by
                                            road;

                                           All existing packaged liquor stores are co-located near supermarkets;

                                           The Proposed Store and Shopping Centre will provide the residents of
                                            north Ellenbrook and The Vines with the level of retail amenity provided
                                            to residents in the southern part of the Locality.

                                  The Applicant submits that analysis of the existing licensed premises satisfies
                                  s36B(4) by identifying that the local packaged liquor requirements cannot be met
                                  by the existing packaged liquor premises in the Locality.

                                  The Applicant further submits that the Proposed Store satisfies the public interest
                                  test pursuant to s38(2) of the Act. It meets the objective of catering for the
                                  requirements of consumers for liquor and related services, with regard to the
                                  proper development of the liquor industry.

                                       The north Ellenbrook area has a consumer requirement for a packaged
                                       liquor store. There is an uneven distribution of packaged liquor stores in the
                                       Locality. Current liquor store offerings are not easily accessible for those
                                       residing in the northern part of Ellenbrook or The Vines. It is clear that local
                                       packaged liquor requirements cannot be met by the existing stores.

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D.        Consumer Requirement and the Proper Development
                                    of the Industry
                          1         Australian Liquor Market
                          1.1       Changes in the way that we shop
                                    One of the primary objects of the Act is to cater for the requirements of
                                    consumers for liquor and related services, with regard to the proper development
                                    of the liquor industry, the tourism industry and other hospitality industries in the
                                    State.

                                    It is submitted that ensuring that licensed venues keep up with contemporary
                                    standards and consumer requirements is an important element of this objective.
                                    It is well established that

                                             "In contemporary Australian life, one-stop shopping in large suburban
                                             shopping centres is of great importance, especially to working people".29

                                    The Licensing Authority has continued to recognise that the juxtaposition of a
                                    liquor store and a supermarket is a trend in accordance with the proper
                                    development of the liquor industry.30

                                    Roy Morgan Research reported on the factors that both men and women
                                    consider important in purchasing alcohol.31 The top answer was 'good value'.
                                    However, the next most popular answer provides some insight into where people
                                    like to purchase liquor. For both men and women the location of the store 'close
                                    to home' was important. This indicates that consumers value liquor stores which
                                    are conveniently located. Female shoppers strongly indicated that they prefer to
                                    shop at liquor stores which are located where they do their grocery shopping.
                                    This factor was not as important to male shoppers, however it still rated highly in
                                    what male shoppers look for in a liquor store.

                                    Currently, over 60 of Woolworths' supermarkets in Western Australia have a
                                    liquor store associated with them. This is now part of Woolworths' standard
                                    supermarket design. The Australian consumer now expects that alcohol will be
                                    available at the place where they do their grocery shopping.

                                    The Australia Food & Drink Report also indicates that Australian consumers of
                                    alcohol are increasingly favouring quality over quantity.32 The wine sub-sector in
                                    Australia is predicted to experience the most growth in sales through to 2021
                                    driven by the trend towards premium products.33 Beer is still the most widely
                                    consumed alcoholic drink however beer consumption per capita in Australia has
                                    been in decline since 2009 and this trend is set to continue in the coming years.34
                                    The beer industry has seen a halt in sales of economy brands, with growth being
                                    driven by the premium end products. For example, the craft beer sector has
                                    experienced double-digit growth in recent years.35 This was confirmed in a recent
                                    report by The Shout which found that

                          29   Woolworths Ltd v Director of Liquor Licensing [2013] WASCA 227 at [78];
                          30   See for example: Decision of the Director of Liquor Licensing A000222902 [2017] at [12];
                               Liquorland Gateway [LC 07/2017] at 23; Liquorland Secret Harbour [LC 06/2017] at 61;
                               Decision of the Director of Liquor Licensing A117210155 [2019] at 43(b)(v) .
                          31
                               Roy Morgan Research, (2015) 'Shopping for a drop: what Aussies like in their liquor store'
                               http://www.rovmorgan.com/findines/6093-what-aussies-like-in-their-liquor-stores-201502260413
                          32   Business Monitor International (2017) 'Australia Food & Drink Report Q1 2018, p16.
                          33   Ibid, p15.
                          34
                               Ibid at p16.
                          35
                               Ibid at p17.

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‘[t]he major category growth stories have been in premium or imported
                                             beers, and spirits, both of which fit with a longer term trend away from
                                             larger quantities of basic products and towards smaller quantities of
                                             premium products.”

                                             Figure 11

                                    BWS carries a strong range of wines as well as popular beers and craft beers.

                                    BWS caters to demands of the current Australian packaged liquor market for
                                    'one-stop' shopping and quality liquor products.

                          1.2       BWS Customers
                                    As discussed above, BWS caters to the demand from consumers who desire a
                                    one-stop shopping experience or a convenient local store. The majority (59%) of
                                    BWS customers in WA are female and this increases to 64% in the case of BWS
                                    stores attached to supermarkets.36 Only 5% of BWS customers are between the
                                    ages of 18 - 24 years of age.37 74% of BWS customers are between the ages of
                                    35 - 74 years of age, indicating a more mature customer base.38

                                    Although BWS customers are generally less likely to be premium shoppers39, the
                                    Proposed Store will cater to the needs of both mainstream and premium
                                    shoppers in the locality by providing a good range of mainstream liquor products
                                    and an element of premium wines.

                          2         Community Survey
                                    The Applicant engaged Painted Dog Research to conduct an online survey with
                                    residents of the Locality. A total of 724 surveys were collected by Painted Dog
                                    Research between 20 April and 4 May 2020. All respondents were screened to
                                    ensure they were 18 years of age or over.

                                    A wide range of age groups were interviewed with the gender divide being well
                                    balanced.

                                    A wide range of household compositions were interviewed however, the most
                                    common were single income/dual income no kids families and young families.
                                    This a fair reflection of the Locality based on the demographics of the area.

                          36   House of Brand, (2015) 'BWS customers report', p 4-5.
                          37   Ibid at p 6.
                          38
                               Ibid.
                          39
                               Ibid at p17.

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A summary of the results can be found below and a full copy is attached at
                                  Annexure F.

                          2.1     The Results
                                  (a)       Strong Support

                                            Overall, more than half of surveyed residents (55%) are in support of the
                                            Proposed Store in the Locality. This is more than double the stated level
                                            of opposition to the Proposed Store (25%).

                                            18% have no opinion either way. This means that more than 7 in 10 of
                                            the residents are either in support of the Proposed Store or hold no
                                            opinion either way.

                                  (b)       Why is it a good idea?

                                            When the respondents were asked why they would consider purchasing
                                            from the Proposed Store, 59% specifically mentioned they are likely to
                                            purchase from the Proposed Store because it is close to them. This
                                            highlights again that at present there is an uneven distribution of liquor
                                            stores in the Locality and a lack of access to existing liquor stores from
                                            the site of the Proposed Store. Overall improved convenience/location
                                            was the single largest theme of their responses. The ability to one-stop
                                            shop/combine grocery and liquor purchases was another key reason for
                                            being likely to shop at the Proposed Store.

                                            These results indicate that there is a consumer requirement for the
                                            Proposed Store to provide a local, more convenient place to one stop
                                            shop for liquor and groceries.

                                            When asked which of the features of the Proposed Store are most
                                            appealing the following responses ranked in the top three for residents:

                                                       Convenience of having a BWS shop near where I live;

                                                       Access to competitive pricing and weekly specials;

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           Having a broad range of brands, products and styles to choose
                                                       from;

                                                      Being able to do grocery shopping at the same time / doing it all
                                                       in one trip;

                                                      The ease of parking; and

                                                      Being in a safe environment to shop.

                                           The location of the Proposed Store within the Shopping Centre and co-
                                           located with the Woolworths supermarket is a huge appeal to the
                                           residents highlighting that there is a clear need for such an offering in
                                           north Ellenbrook.

                                 (c)       Opposition

                                           Only 25% of respondents indicated that they are opposed to the
                                           Proposed Store.

                                 (d)       Any Concerns

                                           When all respondents were asked if they have any concerns regarding
                                           the Proposed Store, the majority had no concerns (54%) with the
                                           Proposed Store. An additional 14% made further positive remarks.

                                 (e)       Current shopping trends

                                           The survey results show that Woolworths Aveley (64%) and Coles
                                           Ellenbrook (58%) are the top two places residents currently do their
                                           general supermarket shopping. When asked who their preferred
                                           shopping retailer is, almost two thirds (62%) considered Woolworths to
                                           be their main or most preferred shopping retailer with Coles lagging well
                                           behind at 26% and Aldi at 7%.

                                           These results indicate that the new Woolworths at north Ellenbrook will
                                           be a very welcome addition to those residents.

                                           Of those respondents that have purchased liquor in the last 12 months,
                                           47% have purchased liquor from BWS Aveley.

                                           The combined results in relation to the current supermarket and liquor
                                           purchasing trends of the residents indicate that the co-location of the
                                           Woolworths and the Proposed Store at the Shopping Centre will be very
                                           popular and is a necessary addition to ensure the residents of north
                                           Ellenbrook have access to a one stop shop within a shopping centre.

                                 (f)       Proposed Store

                                           Consistent with the overall support for the Proposed Store 3 in 5 (59%)
                                           of the total respondents said they are likely to shop at the Proposed
                                           Store.

                                           Of those that are likely to visit the Proposed Store, 85% indicated that
                                           they would do so as a result of the convenience and location including
                                           the ability to one stop shop.

                                           Of those that are likely to shop at the Proposed Store, 63% live within 1
                                           km of the Proposed Store indicating that there is a need for the
                                           Proposed Store in this part of Ellenbrook.

 King & Wood Mallesons   PIA - BWS North Ellenbrook                                                                   30
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Those who are likely to use the Proposed Store provided the following comments:

                                  The Proposed Store provides a one-stop shopping experience which does
                                  not currently exist in north Ellenbrook. The community survey results
                                  indicate that there is very strong support for the Proposed Store and the
                                  majority of respondents will use the Proposed Store. One of the key
                                  reasons for support is the proximity of the Proposed Store to where the
                                  respondents live and the ability to one-stop shop.

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E.         How does the proposal address the minimisation of
                                     harm and ill health?
                                     Harm minimisation is one of the primary objects of the Act. In that regard, it is
                                     important to note a number of established principles.

                                     First, harm minimisation is not a more important or fundamental object than the
                                     primary object of catering for the requirements of consumers of liquor and related
                                     services with regard to the proper development of the liquor industry, the tourism
                                     industry and other hospitality industries in Western Australia. Harm minimisation
                                     is not the primary regulatory object or consideration of the Act.

                                     Secondly, the primary object in s 5(1)(b) of the Act is to "minimise'' harm or ill-
                                     health, not to prevent harm or ill-health. The word "minimise" is consistent with
                                     the need to weigh and balance all relevant considerations.40

                                     Thirdly, it is necessary to determine the likelihood of harm or ill-health occurring,
                                     and to weigh that matter against the other objects which the licensing authority
                                     finds may be promoted by the grant of the application.41

                                     As the Court of Appeal was moved to observe in Woolworths Ltd v Director of
                                     Liquor Licensing at [52]:

                                                "On the proper construction of the Act (in particular, s 5(1), s 5(2), s
                                                16(1), s 16(7), s30A(1), s 33 and s 38(2)), the Commission was obliged
                                                to take into account the public interest in:

                                                (a)       catering for the requirements of consumers for liquor and related
                                                          services with regard to the proper development of the liquor
                                                          industry in the State (s5(1)(c)); and

                                                (b)       facilitating the use and development of licensed facilities so as to
                                                          reflect the diversity of the requirements of consumers in the
                                                          State (s 5(2)(a))".

                                     Fourthly, in order properly to assess matters related to harm minimisation the
                                     licensing authority is required to make findings about the likely degree of harm to
                                     result from the grant of the liquor application in contrast to the existing degree of
                                     harm.42

                                     Fifthly, the licensing authority's findings must be made by a rational evaluation of
                                     the probative evidence on its merits. The licensing authority must act judicially
                                     and apply provisions of the Act to its findings and conclusions of the evidence.43

                          1          Current Alcohol Consumption Trends in Australia and Western
                                     Australia
                                     It is important to outline current trends in alcohol consumption in Australia and
                                     Western Australia to provide background information on the likelihood of harm or
                                     ill-health occurring.

                          1.1        Australia
                                     Alcohol consumption in Australia has been on a steady decline for more than 40
                                     years with consumption per capita in 2017-2018 continuing its decade on decade

                          40   Executive Director of Public Health v Lilly Creek International Pty Ltd (2000) 22 WAR 510 at [20],
                          41   Executive Director of Public Health v Highmoon Pty Ltd [2002] WASCA 77 at [10].
                          42
                               Carnegies Realty Pty Ltd v Director of Liquor Licensing [2015] WASC 208 at [46],
                          43
                               Woolworths v Director of Liquor Licensing [2013] WASCA 227 at [55], [59], [62] and [63],

 King & Wood Mallesons    PIA - BWS North Ellenbrook                                                                               32
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decline as ‘moderate consumption becomes the norm in Australia’.44 Australians
                                   are drinking less alcohol per capita over all.45

                                    It is believed that premiumisation is leading to a “less but better” attitude in
                                   Australia. Also, the increased focus on health and wellness has resulted in
                                   health-conscious consumers opting for low and no-alcohol options as we shift
                                   towards “mindful drinking”. 46

                                   Studies have shown that less than 15% of people in Australia actually drink in a
                                   truly risky and harmful manner, notwithstanding reports about risky drinking
                                   levels in Australia.47

                                   The Australian Institute of Health and Welfare has released the following data
                                   which highlights the decline in risky alcohol behaviour in Australia48:

                                           The majority of Australians aged 14 years and over consume alcohol,
                                            however the proportion of people drinking in excess of lifetime risk
                                            guidelines has been declining and continues to decline.

                                           Data from multiple sources indicate that there has been a decline in the
                                            proportion of Australians exceeding the National Health and Medical
                                            Research Council (HMRC) guidelines for lifetime risk by consuming
                                            more than two standard drinks per day, on average.

                                           The National Drug Strategy Household Survey (NDSHS) 2016 found that
                                            the proportion of people aged 14 and older exceeding lifetime risk
                                            guidelines declined significantly from 19.1% in 2013 (21% in 2001) to
                                            18.0% in 2016.

                                           The National Health Survey49 (NHS) reported that in 2017–18, 16.0% of
                                            adults aged 18 and over exceeded the lifetime risk guideline, a decrease
                                            from 17.3% in 2014-15 and 19.4% in 2011–12 (Table S2.26).

                                           2016 NDSHS findings showed that people aged 14 or older living in
                                            Remote and Very Remote areas of Australia are about 1.5 times more
                                            likely than people living in Major cities to exceed lifetime risk guidelines
                                            (26% compared with 15%) and the single occasion risk guidelines (at
                                            least monthly) (37% compared with 24%) (Figure ALCOHOL4; Tables
                                            S2.12 and S2.13).

                                           2017–18 NHS results showed that adults (aged 18 or older) in Outer
                                            regional and remote areas were 1.7 times as likely to exceed lifetime risk

                          44 Wine Australia (22 October 2019) ‘Trends in other alcoholic beverages’ accessed at
                              https://www.wineaustralia.com/news/market-bulletin/issue-179; Australian Bureau of
                              Statistics(09/09/2019) ‘4307.0.55.001 ‘Apparent Consumption of Alcohol, Australia, 2017-18’
                              accessed at
                              https://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/4307.0.55.001Main%20Features620
                              17-18?opendocument&tabname=Summary&prodno=4307.0.55.001&issue=2017-
                              18&num=&view=
                          45 Business Monitor International (2017) 'Australia Food & Drink Report Q1 2018 at p16.

                          46
                              Play Market Research (‘the biggest alcohol trends for 2020’ accessed at
                              https://www.playmr.com.au/blog/the-biggest-alcohol-trends-for-2020
                          47 Dr Anne Fox, (January 2015) 'Understanding behaviour in the Australian and New Zealand

                              night-time economies', p 11.
                          48 Australian Institute of Health and Welfare ‘Alcohol, tobacco & other drugs in Australia’ (Last

                              updated January 2020) accessed at https://www.aihw.gov.au/reports/alcohol/alcohol-tobacco-
                              other-drugs-australia/contentxs/drug-types/alcohol

                          49 Australian Bureau of Statistics, ‘National Health Survey : First Results, 2017-2018’ accessed at
                          https://www.abs.gov.au/ausstats/abs@.nsf/mf/4364.0.55.001

 King & Wood Mallesons    PIA - BWS North Ellenbrook                                                                           33
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