Hamee Corp. FY04/21 Results briefing materials - Reference only In case of any discrepancies between Japanese version and English version ...
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Hamee Corp.
FY04/21
Results briefing materials
Reference only
In case of any discrepancies between Japanese version and English version,
Japanese Language version shall prevail.
TSE Part 1, Securities Code 3134
June 14, 2021
IR Topics New
Businesses
Hamic
New
Ignite own creative New
Businesses
Businesses Hometown tax
soul, continue to Pixio
payment support
service
evolve and grow the
2 main businesses, New
Businesses
New
Businesses
create innovative ByUR RUKAMO
new businesses in
peripheral areas, and
ignite the creative Commerce Business Platform Business
soul of customers.
No.1 market share industry leader
“iFace” No.1 in recognition rate
Next Engine
EC (Retail) + Real (wholesale)
Transaction data by more than
4,739 clients
2021 Hamee Corp. All Rights Reserved | 2
New management system
Atsushi Higuchi (new) Chairman and
Representative Director
Mizushima Ikuhiro (New) President and
Representative Director
From the standpoint of Chairman and
Major Shareholder, Higuchi will provide
support to Mizushima and other board
members to maximize our corporate
value, while at the same time fostering
a culture of taking on new challenges.
He will also lead Hamic business, which
is the central product of new businesses.
As Chief Operating Officer, Mizushima
will work to maximize its business
execution, and at the same time
promote CX (Corporate Transformation)
that emphasizes the independence and
autonomy of each business and the
individuality of employees based on
Mission of "Ignite a Creative Soul."
2021 Hamee Corp. All Rights Reserved | 3
Examples of DX Initiatives (Partial)
IR Topics
"Digital Transformation
Featured Companies 2021”
We were selected as "Digital
Transformation freatured
Companies 2021" by the
Ministry of Economy, Trade and
Industry
and Tokyo Stock Exchange.
We awarded for the second
consecutive year following last
year's "DX Companies 2020"
and for the sixth consecutive
year inclusion of predecessor's
"Competitive IT Strategy
Company Stock Selection."
2021 Hamee Corp. All Rights Reserved | 4
・Acquisition of new clients accelarated and the total number of contract was +226 Q on Q.
Contributed to sales growth, resulting in higher sales Q on Q.
Highlights ・The churn rate remained stable at a low level.
・Q4 ARPU is at the same level Y on Y, when the impact of COVID-19 began.
Platform ・Slight investments in server and advertising in Q4
Business
・Changing internal organization improve, consultants are well established. Steady acquisition
of new clients and sales growth.
・Continuing on from Q2, the business recorded a profit even after goodwill amortization.
・ Sales of both new iPhone series and SE2 remained steady, Q4 result was higher Y on Y.
Commerce ・Domestic EC continues to capture and expand changes in consumer purchase channels.
Business
・Significant growth centered on U.S. EC.
・Hamic POCKET launched on February 26. Initial speed was generally in line with plan.
・Focus sales on single EC site, aiming for a product market fit during the 22/4, and
New Businesses
implemented continuous functional and performance improvement. After that, advertising
investments planned.
2021 Hamee Corp. All Rights Reserved | 5
I. FY4/21 Financial Results
II. Business Overview
Ⅲ. FY4/22 Year End Estimate
2021 Hamee Corp. All Rights Reserved | 6
I. FY4/21 Financial Results
2021 Hamee Corp. All Rights Reserved | 7
(Millions of yen) 2020/4 2021/4
FY4/21 Overview
Full-year Full-year Increase
Finacial statement results results /Decrease
% YoY
Net sales 11,325 12,363 1,038 9.2%
Gross profit 6,430 7,561 1,131 17.6%
Operating income 1,744 2,179 435 24.9%
Net Profit attributable to
1,069 1,556 487 45.6%
owners of parent
2021 Hamee Corp. All Rights Reserved | 8
Net Sales (Full Year)
(Millions of yen)
FY4/21 Sales analysis Domestic Domestic
commerce commerce Others
(EC) (Real) Hamee
consulting
Next Adjustment due
Engine to closing
month
difference
between HQ and
subsidiaries
Overseas
Commerce
+1,038
0 2020/4 2021/4
2021 Hamee Corp. All Rights Reserved | 9
Operating Income (Full Year)
(Millions of yen)
Hamee Others
Next Consulting Segment HQ
FY4/21 Operating Engine Expenses
income analysis
Commerce
+435
0 2020/4 2021/4
2021 Hamee Corp. All Rights Reserved | 10(Millions of yen) 2020/4 2021/4 [For Reference] 2021/4
Q4 results Q4 results
Increase
Finacial statement (Accounting (Accounting
/Decrease
% YoY Full-year results % YoY
Period) Period)
Q4 FY04/21 Segment
Net sales 2,136 2,631 494 23.2% 9,726 5.6%
Commerce Operating
Business income
532 623 90 16.9% 2,498 13.7%
Profit ratio 24.9% 23.7% -1.3% ー 25.7% ー
Net sales 492 618 125 25.5% 2,308 24.4%
Platform Operating
Business income
171 243 72 42.1% 954 64.0%
Profit ratio 34.8% 39.4% 4.6% - 41.4%
Net sales 36 58 21 59.6% 329 22.9%
Operating
Others*1
income
-89 -98 -9 - -273 -
Profit ratio - - - - - -
Net sales 2,665 3,307 642 24.1% 12,363 9.1%
Segment profit 614 767 152 24.9% 3,180 22.1%
Adjusted amount
Total ※2
- 230 - 242 - 12 - -1,000 ー
Operating
income
384 524 140 36.6% 2,179 24.9%
Profit ratio 14.4% 15.9% 1.4% - 17.6% -
※1 Others: New services that cannot be clearly classified into either the Commerce Business or
the Platform Business are described as "Others." 2021 Hamee Corp. All Rights Reserved | 11
※2 Adjustments: Back office administrative expenses.II. Business Overview
2021 Hamee Corp. All Rights Reserved | 12II. Business Overview
Platform
Platform Business
Business
2021 Hamee Corp. All Rights Reserved | 13Platform Business Sales(Q4) Operating income(Q4)
Highlights JPY618 million 39.4%
(up 25.5% Y on Y) (up 4.6% Y on Y)
Number of clients(Q4) GMV (annual)※1
4,739 clients JPY944.4 billion
(up 226 clients Q on Q) (up 30.8% Y on Y)
ARPU(Q4)※2 Monthly churn rate (Q4)※3
JPY35,815 0.90%
(up 0.2% Y on Y) (improved 0.08% Y on Y)
※1 GMV・・・ Gross Merchandise Value = transaction amount processed through Next Engine.
※2 ARPU・・・Average Revenew Per User = the averages of sales per Next Engine clients.
※3 monthly churn rate・・・Figures are calculated by dividing the number of contracted clients end of Q4 from the average number of cancellations during the
quarterly period.
2021 Hamee Corp. All Rights Reserved | 14Platform Business
(Millions of yen) 2020/4 2021/4 [Reference] 2021/4
Q4 FY04/21 results Q4 results Q4 results
Increase Full-year
Platform Business (Accounting (Accounting
/Decrease
% YoY
results
% YoY
Next Engine: Period) Period)
・Accelerated acquisition of new
Net sales 492 618 125 25.5% 2,308 24.4%
clients, contributing to sales growth
・ARPU at the same level Y on Y Next Engine 430 517 87 20.2% 1,969 22.6%
・Small amount of server (cloud
compatibility) and advertising
Hamee consulting 61 100 38 62.1% 338 36.3%
expenditure (rebranding) in Q4 Operating income 171 243 72 42.1% 954 63.0%
Hamee Consulting: Next Engine 183 242 58 32.0% 960 51.5%
・Changing internal organization
improvement, consultants are well
Hamee consulting -12 0 13 ー -6 ー
established. Steady acquisition of Operating profit ratio 34.8% 39.4% 4.6% ー 41.4% ー
new clients and sales growth
・ Continuing on from Q2, the Next Engine 42.7% 46.9% 4.2% ー 48.8% ー
business recorded a profit even after
Hamee consulting -20.4% 0.6% 21.0% ー -1.8% ー
goodwill amortization
2021 Hamee Corp. All Rights Reserved | 15Platform Business
Net Sales (Accounting Period)
Next Engine (Millions of yen)
Q4 FY04/21 sales
・Q4 contributed to sales
by significantly increasing
the acquisition of new
clients.
0
2021 Hamee Corp. All Rights Reserved | 16Platform Business
Operating Income (Accounting Period)
Next Engine (Millions of yen)
Q4 FY04/21
operating income
・Although Q4 booked
server investment to
support cloud adoption
and advertising
investment associated
with rebranding, incomes
grew steadily.
0
2021 Hamee Corp. All Rights Reserved | 17Platform Business Earnings Structure
(Millions of yen)
Next Engine
-Earnings structure
・Earnings structure with
high marginal profit ratio
・Advertising expenses
・Outsourcing costs
(including commission for
distributors)
2021 Hamee Corp. All Rights Reserved | 18Platform Business
Number of clients
Next Engine (companies)
-Trends in number of 5,000
clients 4,739
4,800
・In Q4, the number of 4,600
4,513
client acquisition rose 4,351
sharply to 134% Q on Q. 4,400
4,179
4,200
・Accumulation rate 3,997
accelerated to +226 4,000 3,849
3,790
clients compared to Q3. 3,718
3,800
Target of 5,500
companies in the 3,600
medium-term
3,400
management plan is in
sight. 3,200
3,000
・The number of clients
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
at the end of the fiscal
year exceeded the initial 2020/4 2021/4
plan.
2021 Hamee Corp. All Rights Reserved | 19Platform Business
GMV
Next Engine (One hundred million of yen)
-GMV trends
・Annual GMV is reaching
to JPY1 trillion
・Q4 grew steadily due to
an increase in the number
of clients, despite a hurdle
for the previous year
2021 Hamee Corp. All Rights Reserved | 20Platform Business
Churn rate
Next Engine
-Churn Rate trends 2020/4 2021/4
Average monthly churn rate* 0.98% Average monthly churn rate* 0.87%
・To remain low and 1.10% 1.06%
stable 1.05% 1.00%
0.98%
1.00%
0.95% 0.90%
・Q4 is trending lower 0.87% 0.88% 0.86%
0.90%
than the previous year's 0.85%
0.82%
churn rate 0.80%
0.75%
・Aiming for further 0.70%
0.65%
improvement by
0.60%
0
strengthening customer Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
success activities 2020/4 2021/4
※ Annual average monthly churn rate: Figures are calculated by dividing the number of ontracted clients end of Q4
from the average number of cancellations during the quarterly period.
2021 Hamee Corp. All Rights Reserved | 21Platform Business ARPU
2020/4 2021/4
Average ARPU ※ JPY34,803 Average ARPU ※ JPY36,539
Next Engine (Yen)
-ARPU trends
・Annual ARPU
increased significantly
due to the EC shift
・Q4 FY04/21 to
maintain the same level,
despite higher hurdles
from Y on Y
0
※ Annual average ARPU: Simple average of ARPU calculated for each quarterly period.
2021 Hamee Corp. All Rights Reserved | 22Platform Business LTV
2020/4 2021/4
Next Engine Average LTV JPY3,578 thousand of yen Average LTV JPY4,225 thousand of yen
ーLTV trends (Thousands of yen) 4,685
4,500
4,276
3,923 3,962 3,978
4,000
LTV UP
3,544 3,663
3,500
3,185
3,000
2,500
0
2,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2020/4 2021/4
※※LTV・・・Abbreviation for Lifetime Value = ARPU ÷ churn rate.
2021 Hamee Corp. All Rights Reserved | 23Platform Business ・Difficult to manage stores operation at multiple EC malls.
Difficulties by EC merchants
・A lot of operational work and hard to focus on front side activity.
in Japan
・Lack of HR and time for store operation.
Next Engine
ーMain functions
Main functions of SaaS type EC platform to support to integrate operations of multi
Next Engine stores operation and automate operational work
SaaS type EC Attractions ・Automate inventory data synchronization ・Automation of delivery instructions and Email to
・Automate order management
to support the automation consumer
stores at multi
Automation of
・Automate synchronization of item
Integration
・Automation of order quantity calculation and
operation
EC malls
EC store
master
and streamlining of e- ・Data interface with warehouse
creation of purchase order
・Automation to send email for orders received,
commerce site shipments, etc.
・Automation of payment confirmation by interface
management operations Etc.
outside payment services
Etc.
Basic fees (400 transactions included) transaction
401 ~ 1,001 ~ 3,001 ~ 5,001 ~ 7,001 ~
number
JPY 10 thousand per month
Unit price JPY25 JPY20 JPY15 JPY10 JPY5
Next Engine help ・By making EC operation efficient, generate time for front
activities such as sales and marketing
・Cost reduction
・Reduction of human error
2021 Hamee Corp. All Rights Reserved | 24Platform Business
Books, video and music software Others
0.60% 11.29%
Next Engine
clients
(in-house research) Automobiles, motorcycles, Apparel, Fashion
Accessories, etc.
parts, etc.
3.27% 35.60%
Home appliances, PCs,
peripheral equipment, etc.
7.55%
Cosmetics and drugs
7.75%
Food, beverages, and
liquors
6.75% General merchandise, furniture
and interiors
27.19%
※in-house research
2021 Hamee Corp. All Rights Reserved | 25Platform Business Neversey Never Inc.
https://neversaynever.jp/
Product: Women's Fashion and
Next Engine Apparel
ーClients
MADE IN EARTH
https://madeinearth-store.jp/
Product: Organic cotton products,
Soap, furniture
International Swan Group
https://swan-group.net/
Product: Clothing, fashion accessories, etc.
THE BODY SHOP JAPAN
http://www.the-body-shop.co.jp/shop/
Product: Natural cosmetics
WARAI MIRAI
http://waraimirai.com/
※Partial posting
Product: Suites, Fruits, Gifts
2021 Hamee Corp. All Rights Reserved | 26Platform Business
Next Engine
ーStrengths
Born from In No1 market
Resilient
Number of
EC contracted Customization
operation clients ※
Services born from Strong trust backed by You can customize and
opinions of "I want to industry No.1 by add features in the Apps.
enjoy work more " of our continued support from Available consistently to
EC operations EC businesses use regardless of
※Base on in-house research changes in size of
business or social
environment
2021 Hamee Corp. All Rights Reserved | 27(Partially listed)
Platform Business
SaaS type Date platform
Cart Customization Promotion
Next Engine Number of domestic
partnerships: 40 or more
ーStrengths No 1 in the industry*
consulting
Loans
Accounting
★ Recruitment
CBEC
Main function
API
Sales Management
Payment
POS Logistics Customer management
※ In house research, as of the end of April 2021
2021 Hamee Corp. All Rights Reserved | 28Platform Business
Next Engine
goes beyond
efficiency of EC
Next Engine aims to create
value such as "freedom"
and "enjoyment" that lie
ahead of automated and
streamlining, thereby
realizing "Play on the world
stage."
2021 Hamee Corp. All Rights Reserved | 29Platform Business
・Continuously strengthen customer success activities
Promote digitalization of routine operations and deepen analog
Initiatives in FY04/22 communication
Holding webinar to enhance operational proficiency, etc.
・Utilizing Group Resources
Next Initial setting supported by Hamee consulting, etc.
Engine
・Enhancement of upsell measures
Promotion of "AI Auto Recommendation “app,"manekine“, etc.
Reciprocal clients referrals with business partners
Implementation of other new measures
・Cross-selling from initial setting of Next Engine to consulting and
EC operation outsource
Hamee ・Accelerate acquisition by strengthening advertising activities
Consulting ・Consulting upsell plan by strengthening services
・Establishment of new services
2021 Hamee Corp. All Rights Reserved | 30Platform Business
(Millions of yen) 2021/4 2022/4
Estimate for FY04/22 Platform Business
Full-year Full-year Increase
% YoY
results estimate /Decrease
Net sales 2,308 2,750 442 19.2%
Operating income 954 1,050 96 10.1%
Operating profit ratio 41.4% 38.2% -3.2% ー
Assumptions for full-year forecasts
・Number of clients over 5,500 ・Continuous acquisition of new clients
at the end of the period ・Steady execution of the upsell plan
・ARPU at the same level as in FY04/21 ・Synergy with Next Engine
・Aiming for further improvement in churn
rate
・Investment with an eye on future business
growth
a. Strengthen server investment centered
on cloud compatibility +83
b. Strengthen recruitments of development
staff and fresh graduates +103
2021 Hamee Corp. All Rights Reserved | 31II. Business Overview
Commerce Business
2021 Hamee Corp. All Rights Reserved | 32Commerce Business
(Millions of yen) 2020/4 2021/4 [Reference] 2021/4
Q4 FY04/21 results
Commerce Q4 results Q4 results
Increase Full-year
(Accounting (Accounting % YoY % YoY
Business Period) Period)
/Decrease results
・Sales of both new
iPhone series and SE2 Net sales 2,136 2,631 494 23.2% 9,726 5.6%
remained steady,
resulting in year-on- EC (retail) 1,252 1,457 204 16.3% 5,491 20.4%
year growth.
Real (wholesale) 1,068 1,085 16 1.6% 3,958 -14.7%
・Overseas e- Consolidation
commerce also grew adjustments*
-184 88 273 ー 276 ー
significantly, mainly in
the U.S. Operating income 532 623 90 16.9% 2,498 13.7%
Operating profit ratio 24.9% 23.7% -1.3% ー 25.7% ー
※ Consolidation adjustments: Arise from differences of closing
month between HQ and subsidiaries at the time of consolidation are presented.
2021 Hamee Corp. All Rights Reserved | 33Commerce Business Net Sales (Full Year)
Real (wholesale)*Before consolidation adjustments
EC (retail)
5,491 3,958
(Millions of yen)
Q4 FY04/21 sales Y on Y Y on Y
Up 20.4% Down 14.7%
・Real (wholesale) is at Net Sales (Accounting Period)
the same level due to the (Millions of yen)
EC Wholesale(excluding consolidation adjustment)
impact of COVID-19 from 3,000 2,755
the Q4 FY4/20. 2,472 2,517 2,542
2,500 2,370 2,321
2,244 2,251
・Domestic EC grew 2,026 1,992 1,034
1,899
significantly by capturing 2,000
1,188 1,085
1,689 1,182
1,068
changes in consumer 1,181 1,324 1,158
1,500 681
purchasing accounting. 1,178 1,059
934
1,000
1,721
1,289 1,329 1,457
1,252 1,218 1,093
500 1,063 932 1,045
755 848
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019/4 2020/4 2021/4
2021 Hamee Corp. All Rights Reserved | 34Commerce Business Operating profit ratio (Full Year)
2020/4 2021/4
Before amortization
Q4 FY04/21
After amortization of Before amortization After amortization
goodwill of goodwill of goodwill of goodwill
operating income 23.9% 24.6% 25.7% 27.1%
Operating Income (Accounting Period)
・Operating income is on an
(Millions of yen) Operating income Profit rate
uptrend due to an increase in 800 30.6%
EC sales due to the EC shift 30.0%
700
and a review of the Group's 24.2% 23.9% 24.9% 24.3% 24.4% 23.7%
600 22.7% 25.0%
supply chain. 21.2%
19.4%
500 18.4% 20.0%
17.2%
・The operating profit ratio is 400
716 15.0%
expected to rise further after 300 597
651 623
547 566 532
501 506 10.0%
amortization of goodwill* in
200 364 374
351
acquiring iFace manufacturing 5.0%
100
functions is completed.
0 0.0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019/4 2020/4 2021/4
※Amortization of goodwill of iFace manufacturing function October 2019-September 2022
2021 Hamee Corp. All Rights Reserved | 35Commerce Business
FY04/21
Real (wholesale) vs
(Millions of yen) EC (retail)
Domestic Commerce
Business Sales 44:56
Results
Over the past 20 years, sales
in the Domestic Commerce
Business have been on an
uptrend.
Due in part to the high ratio
of EC sales, the trend toward
higher sales was maintained
even in COVID-19 crisis.
2021 Hamee Corp. All Rights Reserved | 36Commerce Business Manufacturing Sales entities Sales Channels Consumer
Japan
3rd party
Commerce Business manufacturing
Delivery
EC (retail) Real (wholesale)
Supply Chain
Hamee HQ ・Original shop (Own) ・Loft Domestic
Delivery
・RAKUTEN Ichiba ・Village Vanguard
(Planning and sales) ・Au PAY market ・Tokyu Hands
・PayPay malls/ ・Don Quijote
In the mainstay Inventory
Yahoo! Shopping ・Yodobashi Camera
・Amazon ・Bic Camera
・ZOZOTOWN etc ・Au Carrier shops etc
of iFace, we have In-house
established a system that Planning USA
and Hamee US
Delivery
can complete planning, manufact (Sales) EC (retail) Real (wholesale)
manufacturing, and sales uring
China
in-house. Hamee Hamee Shanghai
Global (Sales) EC (retail)
(Korea) Overseas
Korea
EC (retail) Real (wholesale)
Delivery Overseas distributors (exports)
2021 Hamee Corp. All Rights Reserved | 37Commerce Business
iFace
-Strengths
Young
Design Brand generation
The design takes into 1 in 2 knows the brand* 40% of purchasers are
account not only due to the strength and young generation*, with a
functionality such as impact usability, as well as the high level of loyalty, so
resistance, but also the
high visibility. succeed to keep special
expressions of personality
※Base on in-house Internet variety store such as LOFT
such as unique curve and research
as distribution channel.
abundant color valuations.
Young generation = women aged
15 to 24. Base on in-house Internet
research
2021 Hamee Corp. All Rights Reserved | 38Commerce Business Approach to a wide range of consumers, particularly cases with nice
designs
iFace
-Series line up
Variety of line up to cross sell
2021 Hamee Corp. All Rights Reserved | 39Commerce Business
iFace
-Strength as a brand Rakuten Shop of the Year 2020 au BEST SHOP AWARD
Smartphone, tablet, peripherals Genre Award, Smartphone, tablet and mobile
Double Year Award communications Category Award
2021 Hamee Corp. All Rights Reserved | 40Commerce Business ・Continuous development of new series
Third pillar on top of First Class and Reflection
Initiatives in FY04/22
・Challenge to expand Category by iFace Brand
Domestic
Business
・Expansion of business to further developing gaming monitor
market utilizing existing management resources
・Strengthen initiatives for sustainability
Promotion of sustainable programs (introduction of recyclable
materials, reduction of waste through manufacturing processes,
recycling as solid fuel, etc.)
・Expand sales of in-house Products
Transaction volume of in-house products is expanding in the U.S.
Global
Business ・iFace Global Site Established
Receiving orders from around the world and taking on
the challenge of new DtoC schemes
2021 Hamee Corp. All Rights Reserved | 41Commerce Business
(Millions of yen) 2021/4 2022/4
Full-year Full-year Increase
Estimate for FY04/22 Commerce Business results estimate /Decrease
% YoY
Net sales 9,726 10,550 824 8.5%
Operating income 2,498 2,550 52 2.1%
Operating profit ratio 25.7% 24.2% -1.5% ー
Assumptions for full-year forecasts
・Wholesale at the same level as in FY04/21
・The EC market is expected to continue expanding, and EC sales continue to grow.
・Started cosmetics business. Initial investments mainly in advertising (operating loss
JPY224 million)
・Gaming monitors sales forecast is about the same level as immediately before we entered
into an agency contract with Pixio USA (Annual sales JPY665 million)
・Expand EC sales centered on in-house products in the U.S.
・Start cosmetics business in Korean market. Initial investments mainly in advertising
(operating loss: JPY11 million)
・Launch of iFace DtoC scheme
2021 Hamee Corp. All Rights Reserved | 42II. Business Overview
To utilize the capabilities of the 2 main
businesses, create innovative new
New Businesses businesses. Same time, these support
the evolution and growth of existing
businesses
2021 Hamee Corp. All Rights Reserved | 43New Businesses ・Functional designs children's use safety
When children ・Variety of apps such as video functions
(Smartphones with functional restrictions)
Wish of ・Functions that help ensure the safety of children (Smartphones with functions similar to
take a Parents
Wish of
parents)
Hamic POCKET
children
・Free from parent’s mobile contract
smartphone… (In Japan “SIM LOCK” is common, see next slide)
・Designs children want to brag to friends
・Secure communication functions with dedicated ・Apps can be downloaded from Google
apps Play
・Check usage and history by kids ・Use highly designed iFace
Main functions of ・Checking GPS data
・Burglar alarm function
Hamic POCKET
・Can be purchased without regard to parent’s
career
Etc.
Started sales on February 26, 2021 at
Hamic website Parent-child “Safety"
Elementary school students "Enjoyable"
Educate smartphone and IT “Literacy”
2021 Hamee Corp. All Rights Reserved | 44●Approximately 90% of elementary school low-grade children don't have smartphones.
※ Population of elementary school students in Japan is 6.3 million (Source: Statistics Bureau, Ministry of Internal Affairs and
communications, April 1,2019)
New Businesses Type of mobile phones owned by children as their own terminals [Per academic year]
(Source: NTT DOCOMO Mobile Society Research Institute Website Mobile Society Annual Report Web Version)
For Hamic POCKET
Market and FY04/22
Initiatives
Forecasts for FY4/22
Operating loss JPY382 million
Initiatives in FY04/22
・Aiming to reach PMF (Product
Market Fit) during FY04/22,
implement continuous functional
and performance improvements ●Approximately 30% users make mobile contract with Budget phone carriers that don’t handle kid’s cell phones.
・Upon reaching PMF, sales Ratio of carriers using mobile phones and smartphones
channel expansion and
aggressive promotion planned Other than the 3 major carriers
(advertising investment budget: 3 major carriers
JPY194 million)
※Survey conducted by us in October 2020
2021 Hamee Corp. All Rights Reserved | 45New Businesses
Hometown Tax Payment
Support Service
Forecasts for FY4/22
Sales growth rate 152%
Initiatives in FY04/22
・ Increase donations by refining
portal sites at existing customers
(municipality) by increasing the
number of web designers
・Promoting the acquisition of
new municipalities by increasing
the number of sales personnel
2021 Hamee Corp. All Rights Reserved | 46New Businesses
RUKAMO
-For Sustainable Society-
We will deliver sustainable services
that fulfill SDGs goal of 12, 50% points buck
on every
"Responsibilities to make products purchase
and services.“
Policy for FY04/22
・Aiming to Increase Distribution
channel by Further Strengthening
the Up-Cycle
・Development/launch of a Reduce slow
moving and
mechanism for distributing slow- disposal.
moving inventory that is not
captured by existing mechanisms
2021 Hamee Corp. All Rights Reserved | 47New Businesses
Pixio (Note)
・Concluded exclusive (Japan domestic)
sales contract with Pixio USA Inc.
・A high-end gaming monitor brand
that achieves affordability by cutting
brokerage margins and marketing costs,
albeit with high quality and
performance using the most advanced
grade panels
・Cross-selling with existing
smartphone cases, collaboration in new
product planning and development
NOTE)This is a new business in
the “Commerce Segment” and
not the Other Segment. PXC327
WQHD, 165hz curved bezelless monitor with a number of functions
2021 Hamee Corp. All Rights Reserved | 48Ⅲ. FY4/22 Year End Estimate
2021 Hamee Corp. All Rights Reserved | 49(Millions of yen) 2021/4 2022/4
Increase Composition
Forecasts (Segments) Results Estimate
/Decrease
% YoY
ratio
Estimate for FY4/22 Net sales 9,726 10,550 824 8.5% 75.4%
Segment Commerce
Business
Operating income 2,498 2,550 52 2.1% 76.1%
Profit ratio 25.7% 24.2% -1.5% ー ー
Net sales 2,308 2,750 442 19.2% 19.6%
Platform Operating income 954 1,050 96 10.1% 31.3%
Business
Profit ratio 41.4% 38.2% -3.2% ー ー
Net sales 329 700 371 112.8% 5.0%
Others※1 Operating income -273 -250 23 -8.4% -7.5%
Profit ratio - ー ー ー ー
Net sales 12,363 14,000 1,637 13.2% 100.0%
Segment profit 3,180 3,350 170 5.3% 100.0%
Adjusted amount
Total ※2
-1,000 -1,100 -100 10.0% -32.8%
Operating income 2,179 2,250 71 3.3% ー
Profit ratio 17.6% 16.1% -1.5% ー ー
※1 Others: New services that cannot be clearly classified into either the Commerce Business or the Platform Business are described as "Others."
※2 Adjusted amount: Back office administrative expenses.
2021 Hamee Corp. All Rights Reserved | 50Net Sales (Full Year)
Others
Estimate for FY4/22 Hamee
Next Consulting
Sales analysis Engine
Domestic Overseas Adjustment due to
Domestic commerce Commerce closing month
commerce (Real) difference
(EC) between HQ and
subsidiaries
+1,637
0
2021/4 2022/4
2021 Hamee Corp. All Rights Reserved | 51Operating Income (Full Year)
(Millions of yen)
Head Office
Others Expenses
Segment
Estimate for FY4/22 Hamee
Operating income Next Consulting
Engine
analysis
Commerce
+71
0
2021/4 2022/4
2021 Hamee Corp. All Rights Reserved | 52APPENDIX Reference
2021 Hamee Corp. All Rights Reserved | 53Thoughts at the time of the company's establishment
Founder Higuchi was a university Establishment Macrowil
Launched e- Smooth shift from mobile
student at the time. Windows95 Co., Ltd, sell and e-
was released and he infered the commerce for strap-centric sales to
commerce mobile-related Opening
Internet will become a social accessories at Odawara mobile peripheral smartphone case-centric
accessories on its Stores in
foundation in the future. City, Kanagawa sales due to accurate
Conscious of the distribution website "Mobile Rakuten
Prefecture. Sales of understanding of the shift
Ichiba.
History
revolution through the Internet, straps using natural Accessories
it was difficult to handle fresh
from traditional feature
stones, etc. This is the Market"
products, though the Internet phones to smartphones.
original business of the
supermarket business was
examined. Therefore, focusing current commerce
on the natural stone that he saw business.
in the travel destination, he
considered selling straps and
bracelets using natural stone,
and Establishment the firm.
May 1998 Aug 1998 Jan 2000 Nov 2007 May 2008 2010 Dec. 2013
Background to Next Engine
development Launched xternally provided
Started operation of of Next Engine
Launched Next Engine's
The Commerce business was Next Engine API as a platform
steadily expanding, but as the
company expanded in size, the Since it was a SaaS type
frequency of e-mail contacts and system, it was available
inquiries related to inventory without the initial investment
dispatch business, which had been
handled by hand increased, and the
and the price setting of JPY10
burden on employees increased. In thousand per month had a big
order to reduce the operational impact on the market. This is
burden, the introduction of an the starting point for the
external order management system current platform business.
was not suitable for operation.
Therefore, the system is developed
in-house.
2021 Hamee Corp. All Rights Reserved | 54Net sales
(Millions of yen)
Tokyo Stock Exchange
History Changed to the First Section of the Tokyo Stock
Exchange
(Growth Trajectory)
2016
Tokyo Stock Exchange
Listed on the Mothers market 2015
Next Engine
Launched externally
Next Engine
Start of operation
2007
Establis
hment
Years
2021 Hamee Corp. All Rights Reserved | 55(Millions of yen)
Millions of yen
Current assets 6,456 ( +197)
■Cash and deposits 3,354 ( 98)
FY04/21 ■Notes and accounts receivable 1,590 ( +360)
Balance Sheet ■Inventory 962 ( 92)
■Others 571 ( +48)
Fixed assets 1,882 ( +44)
■Property, plant and equipment 619 ( +50)
■Intangible assets 603 ( 157)
FY 2020/4 FY 2021/4 ■Investments and other assets 659 ( +151)
■Fixed assets ■Current assets
(Millions of yen)
Current liabilities 1,746 ( 1,399)
As a measure to expand ■Accounts payable 208 ( +42)
COVID-19, the company ■Short-term loans 12 ( 1,587)
had increased its liquidity on ■Accounts payable-other 729 ( +69)
hand since the end of
FY04/2020, but this was
Non-current liabilities 64 ( 61)
reduced by repaying its
■Long-term loan 43 ( 48)
borrowings.
Net assets 6,528 ( +1,703)
■Retained earnings 5,612 ( +1,445)
FY 2020/4 FY 2021/4
■Net assets ■Non-current liabilities ■Current liabilities
2021 Hamee Corp. All Rights Reserved | 56Next Engine indicators
2020/4 2021/4
Fiscal Year
Full Full
Q1 Q2 Q3 Q4 Year Q1 Q2 Q3 Q4 Year
Number of clients
3,718 3,790 3,849 3,997 3,997 4,179 4,351 4,513 4,739 4,739
Number of stores
28,814 29,376 30,034 30,835 30,835 31,771 33,114 34,461 36,004 36,004
GMV (Millions of yen)
158,568 169,333 184,819 209,220 721,940 237,157 208,428 253,487 245,304 944,375
ARPU (yen)
35,264 33,891 34,316 35,740 34,803 38,489 34,902 36,949 35,815 36,539
Monthly churn rate
1.00% 1.06% 0.87% 0.98% 0.98% 0.82% 0.88% 0.86% 0.90% 0.87%
Transaction number
processed(thousand) 22,481 21,328 23,024 28,643 95,475 33,942 28,764 33,639 33,213 129,559
※GMV and the number of orders processed are the totals at the end of each quarter. Monthly churn rate's figures are
calculated by dividing the number of contracted clients end of Q4 from the average number of cancellations during the
quarterly period.
2021 Hamee Corp. All Rights Reserved | 57To establish subscription model in oversea market based on mid term strategy
"Next Engine Korea" compatible EC malls
Next Engine
Global expansion
"Next Engine Korea"
(As of the end of April 2021/Partial excerpt)
Next Engine Korea (clients)
compatible a number of
Next Engine Korea Number
Korean EC malls of clients as of April 2021
494 clients
2021 Hamee Corp. All Rights Reserved | 58CORPORATE DX & SDGs
～DX and SDGs that set fire to their own creative spirits~
2021 Hamee Corp. All Rights Reserved | 59Fostering a
corporate culture
Because of VUCA,
We are fostering on a
flexible organizational
culture that celebrates
innovative challenges,
that is, fostering a
culture the creative
spirit burns.
2021 Hamee Corp. All Rights Reserved | 60Work style DX
Renovation of the personnel system Adoption of tools
・Full telework has been
introduced, and the personnel
system also has been
refurbished. Online conferencing
tools
・ Both in-house meetings
and brain storming succeeded Remote work -
Remote work
in bringing almost all Preparation-
allowances
allowances Online Whiteboard
communications online.
・ Started the express
commuting system "Flexible Media platform
commuting to HQ" to make it
easier for telework
employees to come offices. "Allowances for "Flexible commuting
Odawara living" to HQ"
2021 Hamee Corp. All Rights Reserved | 61Workplaces DX Integrated Hamee Consulting & Tokyo
Odawara Head Office Renovation
Sales Office
・Since July 2020, we have
instituted a new normal work
style that allows employees to
freely select office work and
remote work, and we have been
promoting a work style DX.
・On the other hand, we believe
that ideas born from real
communication are also
important, and in June 2021, we
renewed the Odawara Head
Office with the aim of revitalizing
such communication.
2021 Hamee Corp. All Rights Reserved | 62Production process
Improvement in disposal rate
Sustainable
management 19 %
・Maximizing the benefits of Inventory Planning and Development
our integrated iFace supply
chain from upstream Product recyclability index Packaging Recyclable Index
(manufacturing) to
downstream (e-commerce
sales),we promote
20 % 80 %
SX(Sustainable
Transformation.) Recycling of final products
2021 Hamee Corp. All Rights Reserved | 63■ This document includes the outlook for our company, future plans, and managerial goals. These
forward-looking statements are based on current assumptions regarding future events and
trends, and there is no guarantee that the assumptions are correct. There is a possibility that
actual results will be different from those mentioned in this document for various reasons.
Disclaimer
■ Unless otherwise specified, the financial data in this document are indicated in accordance with
the accounting principles that are generally recognized in Japan.
■ Regardless of future events, the company will not necessarily revise our announcements about
future outlooks, etc. unless required to do so in accordance with disclosure regulations.
■ Information about other companies is based on publicly available data.
■ This document is not intended for promoting the acquisition of securities, sale or purchase of
securities (hereinafter “soliciting”). This document does not support soliciting, or serve as the
grounds for any contract or obligation.
■ All company names, system names, product names and trademark or registered trademark
by other companies are basically trademark or registered trademark under other company.
This document doesn’t show 「™」 or 「®」 to make clear
■ Wordings of any translated versions of this document, the meaning and wording of the Japanese
Language version shall prevail.
2021 Hamee Corp. All Rights Reserved | 64For inquiries about this material and IR, please contact the following.
Corporate Planning Department, Hamee Corp.
TEL: +81 465 42 9181
Website: https://hamee.co.jp/
2021 Hamee Corp. All Rights Reserved | 65You can also read
