INTERIM RESULTS FOR THE 26 WEEKS ENDED 25 AUGUST 2018 - 16 October 2018 - Footasylum plc

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INTERIM RESULTS FOR THE 26 WEEKS ENDED 25 AUGUST 2018 - 16 October 2018 - Footasylum plc
INTERIM RESULTS
FOR THE 26 WEEKS ENDED 25 AUGUST 2018

             16 October 2018
INTERIM RESULTS FOR THE 26 WEEKS ENDED 25 AUGUST 2018 - 16 October 2018 - Footasylum plc
AGENDA

         Key highlights
         Barry Bown, Executive Chairman & Interim CEO

         Financial review
         Danielle Davies, CFO

         Strategic and operating review
         Barry Bown, Executive Chairman & Interim CEO

         Summary
         Barry Bown, Executive Chairman & Interim CEO

                                                        FOOTASYLUM PLC • HY19 RESULTS   2
INTERIM RESULTS FOR THE 26 WEEKS ENDED 25 AUGUST 2018 - 16 October 2018 - Footasylum plc
KEY HIGHLIGHTS
BARRY BOWN,
EXECUTIVE CHAIRMAN
INTERIM RESULTS FOR THE 26 WEEKS ENDED 25 AUGUST 2018 - 16 October 2018 - Footasylum plc
HY19 HIGHLIGHTS

Financial highlights
• Revenue up 19% to £98.6m, (HY18: £83.2m) with growth across all channels and major product categories
• Gross margin of 42.9% (HY18: 44.8%); adjusted EBITDA margin down 680bps to (1.5)% (HY18: 5.3%)
• Cash at period end of £4.5m (HY18: £(0.7)m)

Strategic and operating highlights
• Store roll-out plans progressing
• Improved consumer user experience online with further investment in the footasylum.com website
• Relaunched our native shopping app
• Launched UNLCKD, a new customer rewards programme
• Added Tommy Hilfiger to our third-party brand line up

                                                                                        FOOTASYLUM PLC • HY19 RESULTS   4
CURRENT TRADING AND OUTLOOK
• Company trading in line with the lowered expectations communicated on 3 September, which were:
     ‒ Lower than expected store revenue growth impacted by challenging summer trading and delays to store
       roll-outs
     ‒ Lower gross margin resulting from higher amount of clearance activity
     ‒ Expect adjusted EBITDA for FY19 to be less than half of the FY18 adjusted EBITDA of £12.5m
• In light of current circumstances, taken the decision to scale back store expansion targets to 2 new stores and 2
  upsizes per annum from FY20
• Growth strategy refined to give greater web focus
• Encouraged by progress made to date in strengthening partnerships with core suppliers and improving
  technology and consumer systems
• Remain confident that our differentiated, product-led, multi-channel proposition, combined with strong
  partnerships with core suppliers, will underpin our continued progress

                                                                                            FOOTASYLUM PLC • HY19 RESULTS   5
FINANCIAL REVIEW
DANIELLE DAVIES,
CFO
FINANCIAL HIGHLIGHTS
Revenue growth across all channels

                                                                                               HY19                      HY18                 Abs Var
                   Revenue (£m)                                                                 98.6                      83.2                   15.4

                   Gross profit (£m)                                                            42.3                     37.3                      5.0
                   Gross margin (%)                                                           42.9%                    44.8%                 (190) bps

                   Adjusted EBITDA (£m)1                                                         (1.5)                      4.4                     (5.9)
                   Adjusted EBITDA margin (%)                                                 (1.5)%                     5.3%                (680) bps
                   Adjusted (loss) / profit before tax2 (£m)                                     (4.0)                      2.3                     (6.3)
                   (Loss) / profit before tax (£m)                                               (2.5)                      1.7                     (4.3)

                   Non-GAAP adjusted diluted EPS (p)3                                          (3.98)                     1.70                    (5.68)

                   Cash (£m)                                                                       4.5                    (0.7)                      5.2

1 Adjusted EBITDA is stated as earnings before interest, tax, depreciation, amortisation, exceptional items and the share-based payment charge
2 Adjusted profit before tax is stated as adjusted EBITDA after interest, depreciation and amortisation
3 Non-GAAP adjusted diluted earnings per share (“EPS”) is stated as profit after tax (“PAT”) before exceptional items and the share-based payment charge per the diluted

  issued ordinary shares as at 25 August 2018. Share options are not included in the calculation at HY19 as they would be anti-dilutive

                                                                                                                                                   FOOTASYLUM PLC • HY19 RESULTS   7
REVENUE
Strong growth across all channels

Channel
£m                HY19    HY18      Var     REVENUE BY CHANNEL (£m)
Stores             66.3    59.0    12%
                                                                                    1.4           98.6
Online             30.2    23.5    29%                                                                   2.1
                                                                      6.7
Wholesale           2.1     0.7   200%          83.2       7.3
                                          0.7                                                     30.2
Total              98.6    83.2    19%
                                                23.5

Channel
% total revenue   HY19    HY18      Var
Stores             67%     71%     (4)%                                                           66.3
                                                59.0
Online             31%     28%      3%
Wholesale           2%      1%      1%
Total             100%    100%
                                                HY18      Stores     Online     Wholesale        HY19

                                                 Stores     Online     Wholesale

                                                                              FOOTASYLUM PLC • HY19 RESULTS    8
REVENUE
Growth across major product categories

Product category
£m                 HY19    HY18     Var         REVENUE BY PRODUCT (£m)
Footwear            53.8    45.9   17%
                                                                                           (0.2)          98.6
Apparel             41.2    33.5   23%
                                                                             7.7                                 3.6
Accessories          3.6     3.8   (5)%          83.2        7.9
Total               98.6    83.2   19%    3.8
                                                                                                          41.2
                                                 33.5
Product category
% total revenue    HY19    HY18     Var
Footwear            54%     55%    (1)%
Apparel             42%     40%     2%                                                                    53.8
                                                 45.9
Accessories          4%      5%    (1)%
Total              100%    100%
                                                 HY18    Footwear        Apparel       Accessories       HY19

                                                  Footwear         Apparel         Accessories

                                                                                      FOOTASYLUM PLC • HY19 RESULTS    9
GROSS MARGIN
Mix and clearance impacts

GROSS PROFIT AND GROSS MARGIN
                                  £42.3m
                   Gross margin            • Apparel margin
          44.8%                   42.9%
                                           • Footwear stock
          £37.3m                           • Clearance activity
                                           • Channel mix

           HY18                   HY19

                                                      FOOTASYLUM PLC • HY19 RESULTS   10
COSTS
Growing our capability

                                        Admin expenses as
                                         a % of revenue 1                       £43.8m
                                        (excluding exceptional items)
                                                                                                                        • Rent
                        £32.9m
                                                                                                                        • Marketing
                                                                                 44.5%
                         39.5%                                                                                          • Wages

                          HY18                                                    HY19

1   Admin expenses do not include depreciation and amortisation, exceptional items and the share-based payment charge

                                                                                                                                  FOOTASYLUM PLC • HY19 RESULTS
CASH FLOW
Reflects trading environment

             £m                                                             HY19     HY18
             Adjusted EBITDA                                                 (1.5)     4.4

             Working capital                                                 (2.0)    (4.0)
             Corporation tax paid                                            (0.9)    (0.9)
             Free cash flow                                                  (4.4)    (0.5)

             Property, Plant and Equipment & Intangible assets               (4.8)    (2.6)
             Cash used in / generated from Financing activities              (0.2)      0.2
             Net Exceptional P&L Income / (Cost)                               2.3    (0.6)
             Other                                                             0.2      0.0
             Net cash flow                                                   (6.9)    (3.5)

             Cash and cash equivalents at beginning of year                  11.4       2.8
             Cash and cash equivalents / (overdraft) at end of the period     4.5     (0.7)

                                                                                        FOOTASYLUM PLC • HY19 RESULTS   12
CAPEX
  Investment in infrastructure underpins growth

   £m                           HY19         HY18      • IPO proceeds support investment in business
   Capex on stores                1.5          2.5
   Warehouse                      0.8          0.2     • Continued store roll-out
   Technology                     1.2          0.5
                                                       • Warehousing – ready for peak trading
   Other                          0.8          0.3
   Total capital expenditure*        4.3         3.5   • Investment in the footasylum.com website and
                                                         launch of our native shopping app

   FY19 store roll-out          New        Upsize
   H1                            1
   H2 to date                    1           1
   Pre peak                      4           3
   Post peak                                 1
   Total                         6           5

* Capital   additions

                                                                                    FOOTASYLUM PLC • HY19 RESULTS   13
OPERATING
REVIEW
BARRY BOWN,
EXECUTIVE CHAIRMAN

                     FOOTASYLUM PLC • HY19 RESULTS   14
OVERVIEW
Key actions taken

         Short-term               Medium-term            Longer-term

    • Footwear stock           • Scale back store    • Brand relationships
                                 expansion
    • Apparel brands                                 • New store concepts
    • Store expansion delays   • More focus on web   • Strengthened
                                o International        management
                                o Data
                                o Logistics
                                o Mobile

                                                                FOOTASYLUM PLC • HY19 RESULTS   15
GROWTH DRIVERS

• Digital & consumer engagement
• Stores
• Third-party brands
• Wholesale and own brands
• Infrastructure and investment

                                  FOOTASYLUM PLC • HY19 RESULTS   16
DIGITAL & ENGAGEMENT
                       FOOTASYLUM PLC • HY19 RESULTS   17
DIGITAL & ENGAGEMENT
Online presence continues to develop

Online improvements:                                  KEY STATS
• Website redesign                                    TRAFFIC FROM MOBILE & TABLETS

• Live chat rolled out                                > 80%
• Relaunched shopping app                             NUMBER OF DOWNLOADS OF NEW APP

                                                      > 40k       Since launch on 10 August to 1 September 2018

Engaging our consumers:
                                                      CUSTOMER SATISFACTION RATES
• Launch of UNLCKD, our consumer rewards scheme
                                                      c.95% Post live chat as per our survey findings
• Data driven, hyper local approach to segmentation   EMAIL OPEN RATES

• Successful marketing initiatives                    +18% Since June 2018

                                                                     FOOTASYLUM PLC • HY19 RESULTS            18
STORES
STORES
Delivering unique consumer experiences

• Upsizes continue to perform well                         KEY STATS

• Positive reactions from third-party suppliers            FY19 ROLLOUT

                                                           6 NEW
• Generating increased online traffic locally              5 UPSIZES
• We’ll open 6 new stores and complete 5 upsizes in FY19   STORES

                                                           66   including one fascia for
                                                                SEVEN and one for Drome
• Targeting 2 new stores and 2 upsizes p.a. from FY20
                                                           YOUNG ESTATE

                                                           30   stores opened or upsized
                                                                since February 2016

                                                                         FOOTASYLUM PLC • HY19 RESULTS   20
THIRD-PARTY BRANDS

                     FOOTASYLUM PLC • HY19 RESULTS   21
THIRD-PARTY BRANDS
Bringing together global and niche brands to appeal to the urban style consumer

• Footasylum is a valuable route to market for brands seeking our
  consumer base
• Brand portfolio and mix is constantly evolving
• Added Tommy Hilfiger
• Continue to strengthen relationships with key suppliers
• Progress in ‘exclusives’

                                                                     FOOTASYLUM PLC • HY19 RESULTS   22
SUMMARY
BARRY BOWN,
EXECUTIVE CHAIRMAN

                     FOOTASYLUM PLC • HY19 RESULTS   23
SUMMARY

• A difficult trading period with a number of challenges
• Remain focused on the same growth drivers having taken corrective actions
• Continue to invest for the future across key areas, with promising early signs of progress in building
  on our capabilities
• Scaling back store expansion programme to reflect current trading conditions
• Remain confident that our strategy, proposition and partnerships will underpin future success

                                                                                    FOOTASYLUM PLC • HY19 RESULTS   24
Q&A

      FOOTASYLUM PLC • HY19 RESULTS   25
THANK
YOU
APPENDIX

           27
WHAT MAKES US DIFFERENT ?
A unique and distinctive offer

WE ARE CONSUMER FOCUSED    • Strong understanding of core 16-24 year old
                             consumer base

WE ARE PRODUCT LED         • Trend-leading, bringing together global brands
                             and local trends

WE ARE DIGITAL             • Immersed in digital
                           • Innovative approach to marketing

WE COLLABORATE             • Long-term collaborative relationships

WE SWEAT THE SMALL STUFF   • Hyper-local and relevant offer

WE LEAD                    • Fast-moving and always pushing boundaries

                                                                              FOOTASYLUM PLC • HY19 RESULTS   28
FOOTASYLUM OVERVIEW
Dynamic business with a differentiated proposition led by experienced retail operators

                                                                      STORE OPENING HISTORY
• Established UK retailer bringing on-trend lifestyle fashion to      Number of stores at period end
  our consumers
                                                                                                                                     65
• Target market is the 16 to 24-year-old fashion-conscious consumer                                                             56

                                                                                                                           44
• Founded by David Makin in 2005 and joined by John Wardle in
                                                                                                                      34
  2008 – original co-founders of JD Sports                                                                  28   30
                                                                                               21    23
• Multiple routes to market                                            2            10
                                                                                          14
                                                                              7
   66         5 dedicated       Nascent                               FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18
   stores     websites          wholesale arm

• Strong financial track record                                       REVENUE (£m)
                                                                                                    194.8
• Proven store roll out model                                                             147.0

• Strong online sales growth                                                      110.4
                                                                       78.0
• Multi-faceted, well funded growth strategy
                                                                      FY15        FY16     FY17     FY18

                                                                                                       FOOTASYLUM PLC • HY19 RESULTS      29
STORE ESTATE
66 STORE PORTFOLIO                                                                                                                                                    31
                                                                                                                                                                               2          59
                                                                                                                                                                                                    62
                                                                                                                                                                                                            39 35
                                                                                                                                                                                                               65

1                            22 Stratford            43                                                                                                                         54 27           9
    Wilmslow                                              Bexley Heath                                                                                                                                    56
                                                                                                                                                                            63
                                                                                                                                                                             2                     4 61
                                                                                                                                                                           8 55                 32 33               24
2                            23 Croydon              44   Speke                                                                                                              1                   19
    Preston                                                                                                                                                                  44
                                                                                                                                                                                                    1

3   Middlesbrough            24 Meadowhall           45   Dundee
                                                                                                                                                                                     64

4   Manchester               25 Kingston             46   Reading

5                            26 Teeside              47   Walsall                                                                             45
    Solihull
6                            27 Middlebrook
                                                     48   Glasgow Fort
    Romford
                                                     49   Sunderland                                                               41
                                                                                                                                      13 48
7   Hanley                   28 Nottingham                                                                                          12
                                                     50   Redditch
8   Paradise St, Liverpool   29 Meadowhall
                                                     51   Lewisham
9   Bolton                   30 Lakeside
                                                                                                                                                               17
                                                     52   Plymouth                                                                                      57            49
10 Westfield London          31 Blackpool
                                                                                                                                                                           3
                                                     53   Newport                                                                                                     26
11 Bull Ring                 32 Trafford Megastore
                                                     54   Wigan                                                           6
                                                                                                                22
12 Silverburn                33 Drome Manchester                                                                              30
                                                                                                 10        51
                                                     55   7Liverpool                                                 43
                                                                                                                              18                   31               35
                                                                                            25                                                           2 59 39
13 Glasgow                   34 Wolverhampton                                                               40                                                      65              60
                                                                                                                                                                62
                                                     56   Huddersfield                                23                                           63   54 27 9
                                                                                                                                                                19
                                                                                                                                                                   56
                                                                                                                                                   821
14 Birmingham Fort           35 Leeds                                                                                                                55       3246133 24
                                                                                                                                                      44             29
                                                     57   Carlisle                                                                                               1

15 Cardiff                   36 Coventry                                                                                                            64           7
                                                     58   Milton Keynes                                                                                                         28

16 Leicester                 37 Portsmouth                                                                                                                                          16
                                                     59   Blackburn
                                                                                                                                                              34 47
17 Metro Centre              38 Bristol                                                                                                                       20 1114
                                                     60   Hull
                                                                                                                                                                           5   36
18 Bluewater                 39 Bradford                                                                                                                         50
                                                     61   Manchester Women’s                                                                                                               58

19 Trafford                  40 Bromley              62   Bury                                                                                     53                                                 6
                                                                                                                                                                                                   22 30
                                                                                                                                                                42                              10 23  18
                                                                                                                                              15                                           25       43
                                                                                                                                                                                                    41              66
                                                                                                                                                         38                    46                 51
20 Merryhill                 41 Braehead             63   Edge Lane, Liverpool
21 Bold St, Liverpool        42 Swindon              64   Broughton Park, Chester   New Stores                                                                                 37

                                                     65   White Rose
                                                                                                                                        52
                                                     66   Thanet

                                                                                                                                                                                         FOOTASYLUM PLC • HY19 RESULTS   30
DISCLAIMER
The information contained in this document and the accompanying verbal presentation (“Presentation”) has been prepared by Footasylum plc (the “Company”). This Presentation has not been approved by an
authorised person in accordance with Section 21 of the Financial Services and Markets Act 2000 and therefore it is being delivered for information purposes only to a very limited number of persons and companies who
are persons who have professional experience in matters relating to investments and who fall within the category of person set out in Article 19 of the Financial Services and Markets Act 2000 (Financial Promotion)
Order 2005 (the “Order”) or are high net worth companies within the meaning set out in Article 49 of the Order or are otherwise permitted to receive it. By accepting this Presentation and not immediately returning it, the
recipient represents and warrants that they are a person who falls within the above description of persons entitled to receive the Presentation. This Presentation is not to be disclosed to any other person or used for any
other purpose. Reliance on the Presentation for the purpose of any investment activity may expose an individual to a significant risk of losing all of the property or assets invested.

While the information contained herein has been prepared in good faith, neither the Company nor any of its shareholders, directors, officers, agents, employees or advisers give, have given or have authority to give, any
representations or warranties (express or implied) as to, or in relation, to the accuracy, reliability or completeness of the information in this Presentation, or any revision thereof, or of any other written or oral information
made or to be made available in connection with it (all such information being referred to as “Information”) and liability therefore is expressly disclaimed. Accordingly, neither the Company nor any of its shareholders,
directors, officers, agents, employees or advisers take any responsibility for, or will accept any liability whether direct or indirect, express or implied, contractual, tortuous, statutory or otherwise, in respect of, the
accuracy or completeness of the Information or for any of the opinions contained herein or for any errors, omissions or misstatements or for any loss, howsoever arising, from the use of this Presentation.

This Presentation may contain forward-looking statements that involve substantial risks and uncertainties, and actual results and developments may differ materially from those expressed or implied by these
statements. These forward-looking statements are statements regarding the Company’s intentions, beliefs or current expectations concerning, among other things, the Company’s results of operations, financial
condition, prospects, growth, strategies and the industry in which the Company operates. By their nature, forward- looking statements involve risks and uncertainties because they relate to events and depend on
circumstances that may or may not occur in the future. These forward-looking statements speak only as of the date of this Presentation and the Company does not undertake any obligation to publicly release any
revisions to these forward-looking statements to reflect events or circumstances after the date of this Presentation.

In furnishing this Presentation, the Company does not undertake or agree to any obligation to provide the recipient with access to any additional information or to update this Presentation or to correct any inaccuracies
in, or omissions from, this Presentation which may become apparent.

This Presentation should not be considered as the giving of investment advice by the Company or any of its shareholders, directors, officers, agents, employees or advisers. In particular, this Presentation does not
constitute an offer or invitation to subscribe for or purchase any securities and neither this Presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever.

Neither this Presentation nor any copy of it may be (a) taken or transmitted into Australia, New Zealand, Canada, Japan, the Republic of Ireland, the Republic of South Africa or the United States of America (each a
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Note: The financial information contained in this document, including the financial information presented in a number of tables in this document, has been rounded to the nearest whole number or the nearest decimal
place. Therefore, the actual arithmetic total of the numbers in a column or row in a certain table may not conform exactly to the total figure given for that column or row. In addition, certain percentages presented in the
tables in this document reflect calculations based upon the underlying information prior to rounding, and accordingly, may not conform exactly to the percentages that would be derived if the relevant calculations were
based upon the rounded numbers.

                                                                                                                                                                                      FOOTASYLUM PLC • HY19 RESULTS                    31
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