Investor Presentation - Hersha Hospitality Trust

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Investor Presentation - Hersha Hospitality Trust
Investor Presentation
Investor Presentation - Hersha Hospitality Trust
Table of Contents

                                Page
  Hersha Today                    3

  Hersha’s Growth Strategy        6

  HT Markets                     17

  Financials & Sustainability    28

                                       | Page 2
Investor Presentation - Hersha Hospitality Trust
Hersha Today
  HT owns 48 high quality, rooms-oriented, transient hotels in Boston, New York, Philadelphia,
  Washington, DC, South Florida, and the West Coast

  HT’s upgraded portfolio consists of high RevPAR hotels in dense coastal gateway markets and select
  resort locations with strong EBITDA growth potential

  Our unique clusters provide immediate operational advantage and local knowledge to drive
  outperformance in each of our markets

                               Sector Leading                                                     Long-Term Residual
High Absolute RevPAR                                            Income Growth and
                              Margins and Cash                                                        Real Estate
 and EBITDA Per Key                                               Dividend Safety
                                    Flow                                                             Appreciation

  The Envoy, Boston Seaport   The Cadillac Hotel & Beach Club    The St. Gregory, Dupont Circle   The Ritz-Carlton, Coconut Grove

                                                                                                                              | Page 3
Investor Presentation - Hersha Hospitality Trust
Bi-Coastal Portfolio, Clustered for Advantage

                                                                                                       Boston (5 hotels, 801 rooms)
                                                                                                       The Envoy, Boston Seaport
                                                                                                       The Boxer, Boston
                                                                                                       Courtyard by Marriott Brookline                                             New York City (10 hotels, 1,493 rooms)
                                                                                                       Holiday Inn Express Cambridge                                               Hyatt Union Square
                                                                                                       Mystic Marriott Hotel & Spa, CT                                             Duane Street Hotel
                                                                                                                                                                                   NU Hotel, Brooklyn
                                                                West Coast (8 hotels, 1,156 rooms)                                                                                 Hilton Garden Inn Manhattan Midtown East
                                                                                                                                                                                   Hilton Garden Inn Tribeca
                                                                Seattle (1 hotel, 153 rooms)                                                                                       Holiday Inn Express Madison Square Garden
                                                                The Pan Pacific Hotel Seattle                                                                                      Hampton Inn Seaport
                                                                                                                                                                                   Gate Hotel JFK International Airport
                                                                California (7 hotels, 1,003 rooms)                                                                                 Hilton Garden Inn JFK International Airport
                                                                Courtyard by Marriott Sunnyvale                                                                                    Hyatt House White Plains
                                                                TownePlace Suites Sunnyvale
                                                                The Sanctuary Beach Resort, Monterey
                                                                The Hotel Milo, Santa Barbara
                                                                The Ambrose Hotel, Santa Monica                                                                                  Philadelphia (4 hotels, 854 rooms)
                                                                Courtyard by Marriott Los Angeles Westside                                                                       The Rittenhouse
                                                                Courtyard by Marriott Downtown San Diego                                                                         Philadelphia Westin
                                                                                                                                                                                 Hampton Inn Center City/Convention Center
                                                                                                                                                                                 Sheraton Wilmington South

                                                                                                                                                                         Washington, DC (6 hotels, 1,010 rooms)
                                                                                                                                                                         The Ritz-Carlton, Georgetown
                                                                                                                                                                         The St. Gregory, Dupont Circle
                                                                           Miami & Key West (6 hotels, 905 rooms)                                                        The Capitol Hill Hotel
                                                                           The Cadillac Hotel & Beach Club                                                               Hilton Garden Inn M Street
                                                                           The Winter Haven Hotel, Miami Beach                                                           Hampton Inn Washington DC
                                                                           The Blue Moon Hotel, Miami Beach                                                              Annapolis Waterfront Hotel
                                                                           The Ritz-Carlton, Coconut Grove
                                                                           Residence Inn Miami Coconut Grove
                                                                           Parrot Key Hotel & Villas, Key West

*Map excludes HT’s 9 unconsolidated joint venture properties totaling 1,425 rooms; Highlighted hotels represent hotels that underwent significant capital renovations as well as acquisitions
from proceeds of 2015-2018 Capital Recycling program
                                                                                                                                                                                                                         | Page 4
Investor Presentation - Hersha Hospitality Trust
Balanced Portfolio
          HT’s differentiated portfolio provides:                                                                     By Market
                   Exceptional locations and enduring real estate                            West Coast, 20%                             New York City, 24%
                   in the most valuable markets in the U.S.
                   Unique combination of category-killing branded
                   hotels
                   Independent lifestyle                     hotels   with   unique
                   restaurants & bars                                                  Philadelphia, 13%

                                                                                                                                                                      2019F EBITDA Contribution
                                                                                                                                                Washington DC,
                   Purpose-built clusters in each market leverage                                                                                    14%
                   local knowledge and scale/scope to outperform
                                                                                                     Boston, 12%
                                                                                                                    Other, 5%   South Florida, 12%

                                        By Category                                                                   By Chainscale

                                                                                                      Upscale
                                                                       Independent &                   32%
                                                                         Collections
                                                                            38%

                                                                                                                                                         Upper
                                                                                                                                                     Upscale/Luxury
                                                                                                                                                          54%
                  Branded
                    62%

                                                                                                   Upper Midscale
                                                                                                       14%

*Pie charts reflect FY 2019 Forecasted Consolidated EBITDA                                                                                                                       | Page 5
Investor Presentation - Hersha Hospitality Trust
Hersha’s Growth Strategy
Investor Presentation - Hersha Hospitality Trust
Hersha’s Growth Drivers
▪       HT Investment Thesis: Sector Leading, Organic EBITDA Growth
           ▪        Our recent acquisitions, significant investment in CapEx projects and the re-opening of our two
                    largest EBITDA-generating hotels in South Florida are forecast to lead to $200 million of EBITDA

          Ramp-Up of The
                                                                         Growth of ROI-                         Stabilization of Newly
       Cadillac and Parrot Key
                                                                      Generating Renovations                       Acquired Hotels
                Hotels

             $20-25M                                                       $8-10M                                    $4-6M
      ▪        Forecasted EBITDA Generation                           ▪   Forecasted Incremental EBITDA     ▪      Forecasted Incremental EBITDA
               Upon Stabilization                                         Growth of the 7 Hotels                   Growth of the 7 Hotels
                                                                          Renovated in 2018*                       Acquired After June 2016

                     ~10%                                                     ~15%                                    ~20%
      ▪        Contribution to Total Portfolio                        ▪   Contribution to Total Portfolio   ▪     Contribution to Total Portfolio
               EBITDA Upon Stabilization                                  EBITDA Upon Stabilization               EBITDA Upon Stabilization

*Excludes Cadillac Hotel & Beach Club and Parrot Key Hotel & Villas                                                                                 | Page 7
Investor Presentation - Hersha Hospitality Trust
Cadillac Hotel & Beach Club
  Conversion Summary
    Hersha Hospitality Trust (“HT”) converted
    the 357-room Cadillac Hotel & Beach Club
    on Miami Beach from a Courtyard by
    Marriott to an Autograph Collection Hotel

    HT’s total renovation investment was
    $47.3 million, inclusive of the lease
    buyout of the former restaurant tenant

    The lifestyle resort reopened after a
    holistic renovation including all guest
    rooms, F&B outlets and meeting spaces,
    the lobby, both pools and all landscaping

    The opening coincides with the ramp-up
    of the Miami Beach Convention Center
    expansion, expected to drive meaningful
    room night growth over the next several
    years
                                                | Page 8
Investor Presentation - Hersha Hospitality Trust
Cadillac Hotel & Beach Club
  Asset Summary
    Operating at a similar occupancy, the enhanced
    property is forecast to register ADR-driven RevPAR
    growth of over 25% due to the enhanced product
    offering and up‐branding to the Autograph
    Collection

    At stabilization, The Cadillac is forecast to generate
    RevPAR exceeding $200 versus pre-transformation
    RevPAR of $150

    In addition to increased room revenues, the
    restaurants & bars and daily resort fee will generate
    over $3 million of additional revenue

    In 2015, the Miami market‘s peak year, the Cadillac                  Miami Beach Comparable Sales 2014 - Present
    generated approximately $9.5 million in EBITDA.                                                           Price       Per Key
    HT expects The Cadillac to stabilize at close to $15      Date            Property Name             Keys (000's)      (000's)
    million in EBITDA                                        Apr-16         The Sagamore Hotel           93 $63,000        $677
                                                             Mar-16   Confidante Hotel (frm Thompson)   380 $235,000      $618
    Total invested capital of $474K/key remains well
                                                             Jun-15        SLS Hotel South Beach        142 $125,000      $880
    below the replacement cost and comparable sales
                                                             Mar-15        The James Royal Palm         393 $278,000      $707
    which average $719/key
                                                             Feb-15        Miami Beach EDITION          294 $230,000      $782
    Host’s recent acquisition of the 1 Hotel South Beach     Nov-14         Dream South Beach           108   $70,000     $648
    for $1.4M/key showcases the high value and                                        Average Comparable Price per Key:   $719
    desirability of real estate on Miami Beach

                                                                                                                             | Page 9
Investor Presentation - Hersha Hospitality Trust
Parrot Key Hotel & Villas
   Enhancement Summary
    Hersha Hospitality Trust (“HT”) enhanced the
    148-room Parrot Key Hotel & Villas in Key
    West following the hotel’s closure after
    Hurricane Irma

    The total cost of the renovation investment
    was $25 million, the majority of which will
    be covered by insurance recoveries

    The lifestyle resort reopened after a holistic
    renovation including all guest rooms & villas,
    the lobby, all four pools and our award-
    winning landscaping

    The Company converted the café to a full
    service restaurant and bar, The Grove, which
    will serve cocktails and fresh food offerings
    in its newly designed space

    Hersha also took measures to strengthen the
    asset in preparation for any future potential
    weather events including the renovation and
    reinforcement of the retaining seawall

                                                     | Page 10
Parrot Key Hotel & Villas
   Asset Summary
     Parrot Key is forecast to register ADR-
     driven RevPAR growth due to the
     enhanced product offering and revenue
     management initiatives

     Along with increased room revenues,
     the addition of The Grove will generate
     over $600K of additional F&B revenue
     at stabilization

     In 2015, the prior peak for the Key West
     market, the Parrot Key Resort
     generated approximately $7.5 million in                Key West Comparable Sales 2013 - Present
     EBITDA. At stabilization, we expect to                                                       Price Per Key
                                                 Date            Property Name           Keys (000's) (000's)
     the hotel to operate at 15% RevPAR         Jul-17 Oceans Edge Hotel & Marina        175 $175,000 $1,000
     premium and 15% EBITDA premium to          Jun-15 Sheraton Suites                   180 $94,000 $522
     the prior resort                           Mar-15 The Marker Resort Key West         96 $96,183 $1,002
                                                Feb-14 Pier House Resort & Caribbean Spa   142 $92,700    $653
     Total invested capital remains below       Nov-13 Hyatt Key West Resort & Spa         118 $76,000    $644
     comparable sales which average             Aug-13 Southernmost Hotel in the USA       118 $103,788   $880
     $783K/key$675K/key                                                Average Comparable Price per Key: $783

                                                                                                           | Page 11
Hersha’s Growth Drivers

                                                                Growth of ROI-Generating
                                                                     Renovations

                                                                             $8-10M
                                                             ▪        Forecasted Incremental EBITDA Growth
                                                                      of the 7 Hotels Renovated in 2018*

                                                                                 ~15%
                                                             ▪        Contribution to Total Portfolio EBITDA
                                                                      Upon Stabilization

*Excludes Cadillac Hotel & Beach Club and Parrot Key Hotel & Villas                                            | Page 12
Strategic Capital Allocation

    CAPEX ENHANCEMENTS                              DISCIPLINED BUYBACKS

 $160M      ✓   Total allocated to capital
                expenditures from 2017-2018        $241M     ✓   Total common stock
                                                                 repurchased since 2014

            ✓   Allocated to 7 ROI-generating                ✓
                                                    24%
                                                                 Percentage of total float
 $77M           projects, excluding The Cadillac
                and Parrot Key hotels
                                                                 repurchased since 2014

                                                             ✓   Weighted average price of
            ✓   Incremental EBITDA generation                    shares repurchased from 2017
$8-10M          from these 7 hotels following
                their transformation               $17.44        to 2019

            ✓   Forecasted capex spend on our                ✓
                                                   25-30%
                                                                 Targeted discount to NAV range

 $32M           portfolio in 2019, inclusive of
                maintenance capex, leading to
                less portfolio disruption
                                                                 for repurchasing common stock

                                                             ✓   Shares purchased by executive

 $25M+      ✓   Forecasted Free Cash Flow
                generated in 2019 to allocate
                                                   $1.9M         management and board of
                                                                 trustees since 2016
                towards debt repayment

                                                                                             | Page 13
Hersha’s Growth Drivers

                  Stabilization of Newly
                     Acquired Hotels

                          $4-6M
             ▪   Forecasted Incremental EBITDA Growth
                 of the 7 Hotels Acquired After June 2016

                            ~20%
             ▪   Contribution to Total Portfolio EBITDA
                 Upon Stabilization

                                                            | Page 14
Portfolio Recycling Campaign
               FOCUSED ACQUISITIONS                                                 CALCULATED DISPOSITIONS
                       ✓   Total acquisition of 13 assets

       $857M               from 2015-2018
                                                                      $920M                           ✓   Total sale of 20 non-core assets
                                                                                                          from 2016-2018

        3.5X           ✓   YoY Growth in RevPAR and
                           EBITDA vs. Dispositions                    13.7%                           ✓   Unlevered IRR at Sale

        28%            ✓   Increase in Absolute RevPAR
                           compared to hotels sold                    $270M                           ✓   Taxable gains deferred

                                                                          Northeast Dispositions
                                   West Coast Recycling             Massachusetts
                                                                    Residence Inn Framingham
                             Acquisitions                           Residence Inn Norwood
                             The Pan Pacific Hotel Seattle          Hawthorn Suites Franklin
                             Courtyard by Marriott Sunnyvale
                             TownePlace Suites Sunnyvale            New York City
                             The Sanctuary Beach Resort, Monterey   Cindat JV Portfolio (7)
                             The Ambrose Hotel, Santa Monica        Hampton Inn Financial District
                                                                    Holiday Inn Express Chester
                             Dispositions
                             Hyatt House Pleasanton, CA             Pennsylvania
                             Hyatt House Pleasant Hill, CA          Hyatt House King of Prussia, PA
                             Hyatt House Scottsdale, AZ
                                                                    Maryland/Virginia
                                                                    Residence Inn Greenbelt, MD
                                                                    Hyatt House Gaithersburg, MD
                                                                    Residence Inn Tysons Corner, VA
                                                                    Courtyard Alexandria, VA
Acquisitions
Dispositions                                                                                                                          | Page 15
Acquisition Case Study: Annapolis Waterfront Hotel
             Acquired at a trailing LTM cap rate of 8.7% and
             EBITDA multiple of 10.4x, the Annapolis Waterfront
             is immediately accretive to our portfolio

             The Annapolis Waterfront Hotel features a diverse,
             stable cash flow profile, including more than $1.2
             million of third‐party income from the restaurant
             lease, slip rental fees and various antenna leases(1)

             The Hotel is situated on the Harbor adjacent to the
             town square, the Annapolis Yacht Basin and the
             Annapolis Yacht Club, at the base of Main Street’s
             restaurant and bars. It is a short 3-block walk from
             the Main Gate of the United States Naval Academy,
             all local tourism attractions and demand generators

             In addition to the hotel’s 150 rooms, the Annapolis
             Waterfront Hotel features 15,000 sq. feet of total
             indoor/outdoor space, including the city’s only                             Annapolis Waterfront Comp Set
                                                                     Key Hotel                                           Keys Opening Date
             waterfront ballroom, a leased waterside restaurant       1 Annapolis Waterfront Hotel                       150    Jun-1969
                                                                      2 Historic Inns Of Annapolis                       124    Jun-1772
             & bar and 8,500 sq. foot patio overlooking the           3 Loews Annapolis Hotel                            215    Jun-1985

             Chesapeake Bay                                           4 Hilton Garden Inn Annapolis (Former O'Callaghan) 121
                                                                      5 Westin Annapolis                                 225
                                                                                                                                Apr-2018
                                                                                                                                Jul-2007
                                                                         Total                                           835

(1)Based   on 2017 Actual Results                                                                                                            | Page 16
HT Markets
Philadelphia
            Our Philadelphia portfolio was aided by
            performance from our recently renovated assets
            resulting in 16.4% RevPAR growth in Q1 2019,
            outperforming the market by over 2,500 basis points

            We completed significant capex projects at The
            Rittenhouse and Hampton Inn Center City during the
            first half of 2018 and these renovations helped drive
            revenue and margin growth during the first quarter

            We strategically timed our renovations to take
            advantage of one of Philadelphia’s strongest
            convention calendar years in its history(1)
                                                                                                                                 The Philadelphia     Hampton Inn
                                                                                                           The Rittenhouse
                                                                                                                                     Westin         Convention Center

                                                                                                               At the Philadelphia Westin, our strategy of growing
                                                                                                               corporate base while diminishing the reliance on
                                                                                                               OTA-driven business has yielded strong results
                                                                                                               since our acquisition(2)

                                                                                                                       12% ADR Growth
                                                                                                                       13% RevPAR Growth
                                                                                                                       200 bps of EBITDA margin improvement
                                                                                         The Rittenhouse
(1)   Philadelphia Convention & Visitors Bureau (2) Based on consensus estimates or Company estimates
                                                                                                                                                                 | Page 18
Boston
                                                            The Boxer, Boston
                  Boston Portfolio
    1   The Envoy, Boston Seaport
    2   The Boxer, Boston
    3   Courtyard by Marriott Brookline
    4   Holiday Inn Express Cambridge
    5   Mystic Marriott Hotel & Spa, CT

  Our comparable Boston portfolio generated 3.8%
  RevPAR growth in Q1 2019, aided by a 3.1% ADR
  increase

  The Boston market experienced soft demand in the
                                                         The Envoy, Boston Seaport
  first quarter, but performance from The Envoy
  allowed our cluster to outperform the market by 590
  basis points

  We remain confident in the city’s demand
  fundamentals for years to come with its world class
  universities, top-rated hospitals, and a leading R&D
  sector

  Our Envoy Hotel has performed exceptionally well
  with RevPAR forecasted at 24% above our 2016
  acquisition year levels and we believe the hotel’s
  market leading stance will support continued growth

                                                                                     | Page 19
West Coast
                                                                   The Ambrose Hotel, Santa Monica
                  West Coast Portfolio
   1   The Pan Pacific Hotel, Seattle
   2   The Ambrose Hotel, Santa Monica
   3   The Sanctuary Beach Resort, Monterey
   4   The Hotel Milo, Santa Barbara
   5   Courtyard by Marriott Sunnyvale
   6   TownePlace Suites Sunnyvale
   7   Courtyard by Marriott Los Angeles Westside
   8   Courtyard by Marriott Downtown San Diego

  Robust performance at our Sunnyvale and San Diego assets
  was offset by supply growth in Seattle and Los Angeles along
  with severe weather impacting demand along the coast
                                                                 The Sanctuary Beach Resort, Monterey
  Lodging fundamentals on the West Coast are expected to
  remain compelling in 2019, driven by strong demand from
  domestic and international leisure travelers and growth in
  technology and life sciences companies in the regions

  Our Sunnyvale hotels reported weighted average RevPAR
  growth of 7.4% as they captured increased demand from
  large corporate accounts such as Amazon, Google and Apple.
  Large Google and Apple events in Q2 will help to continue to
  drive growth at these properties

  Our resort destinations in Santa Barbara and Monterey are
  poised to rebound in the second quarter with more suitable
  travel weather on the horizon and the U.S. Open taking place
  at Pebble Beach in June
                                                                                                        | Page 20
South Florida
                                                                  The Ritz-Carlton, Coconut Grove
                    South Florida Portfolio
      1   The Cadillac Hotel & Beach Club
      2   The Winter Haven Hotel, Miami Beach
      3   The Blue Moon Hotel, Miami Beach
      4   The Ritz-Carlton, Coconut Grove
      5   Residence Inn, Coconut Grove
      6   Parrot Key Hotel & Villas, Key West

   In Q1 2019, our comparable South Florida portfolio
   faced a difficult Hurricane Irma-relief comp, but was
   able to generate positive RevPAR growth

   The reacceleration of Miami remains intact, but near-
   term growth will continue to face headwinds from the     The Cadillac Hotel & Beach Club, Miami Beach
   re-opening of hurricane-damaged hotels in Puerto
   Rico and the Caribbean along with the ramp up of the
   Miami Beach Convention Center

   Our Cadillac Hotel & Beach Club and Parrot Key Hotel
   & Villas are currently ramping with Q1 2019 ADR
   performance comparable to prior peak periods for the
   market

   Despite revenues tracking towards prior peak,
   operating margins are in ramp-up mode and we
   remain confident in our ability to progressively close
   this gap as we track towards stabilization
                                                                                                           | Page 21
Washington, DC
                                                                       The Capitol Hill Hotel
                  Washington, DC Portfolio
     1   The Ritz-Carlton, Georgetown
     2   The St. Gregory, Dupont Circle
     3   Annapolis Waterfront Hotel
     4   The Capitol Hill Hotel
     5   Hilton Garden Inn M Street
     6   Hampton Inn Washington, DC

  Despite continued market headwinds in the first quarter,
  our comparable portfolio generated slightly positive
  RevPAR growth and outperformed the market by 330 basis
  points                                                           The St. Gregory, Dupont Circle

  Our growth was driven by performance at our St. Gregory
  in Dupont Circle, which is ramping following its holistic
  renovation in 2018

  The second quarter will remain soft for the market with
  the Easter shift to April resulting in Congress out of session
  while the city has just 1 major convention versus 3 last
  year and new supply continues to enter the market

  We remain confident in the long-term fundamentals of DC
  and our positioning in the market with our market leading
  cluster of hotels

                                                                                                    | Page 22
Manhattan
                    Manhattan Portfolio                      Duane Street Hotel
   1   Hyatt Union Square
   2   Duane Street Hotel
   3   Hilton Garden Inn Manhattan Midtown East
   4   Hilton Garden Inn Tribeca
   5   Holiday Inn Express Madison Square Garden
   6   Hampton Inn Seaport

  Demand fundamentals were especially soft in New York
  City during the first quarter as the market was impacted
  by

        The government shutdown
        Easter holiday shift                                 Hyatt Union Square
        Fewer group conventions
        No major mid-week snowstorms in March

  Despite a weak first quarter, we remain positive in the
  long-term fundamentals of New York as it remains the
  most dynamic lodging market in the country and is a
  global business hub for all industries

  HT’s purpose-built cluster and unique operational
  alignment offers us the capability to outperform and
  maintain market-leading margins in the market’s current
  low-single-digit RevPAR environment
                                                                                  | Page 23
Manhattan Demand – Diversified and Expanding
         Increased Demand: NYC demand for hotel rooms has grown at a 4.9% CAGR since 2015(1)

                       Visitation to New York City reached a record 62.8 million in 2017, and grew by 3.8% to 65.2 million in 2018, which includes 13.5
                       million international visitors(2)

                       In 2018, there were 1.1 million visitors from China, the second-leading source of foreign visitors to the city behind the UK (1.24
                       million)(2)

                       Additional demand generators include Hudson Yards, the largest private real estate development in the U.S., the corporate
                       footprint growth in life sciences, the continued transformation of Lower Manhattan, Silicon Alley, and the expansion of other
                       Midtown corridors

         Midtown East Transformation: New zoning regulations in Midtown East are leading to revamped office
         development to compete with Hudson Yards

                       The 1,200-room Grand Hyatt Hotel will be demolished and redeveloped into 2 million square feet of office and retail space along
                       with a smaller hotel

         Increased Capacity: From 2018 – 2020, the New York Building Congress anticipates $177 billion in Total
         Construction Spending, driven by strong demand for office space and industrial development, as well as a rebound in
         government infrastructure investment(3)

                       LaGuardia Airport’s $4 billion expansion scheduled for completion in 2021 is expected to drive passenger growth of 23% within the
                       next 5 years, equivalent to 5.5 million travelers(4)

                       Additional expansions planned in Manhattan to drive visitation with $1.6 billion allocated to renovating Moynihan Train Hall and
                       $1.2 billion allocated to the Javits Convention Center expansion

(1)CBRE; (2) NYC and   Company ; (3) NY Building Congress; (4) Cushman & Wakefield
                                                                                                                                                       | Page 24
HT Manhattan Supply Forecast Accuracy
             HT’s estimate of 3.0% supply growth in Manhattan for 2018 was just 10 basis points higher
             than the actual growth whereas the consultant forecasts missed the mark by 530 basis
             points and 290 basis points, respectively

             Over the past 5 years, HT’s forecasts have been markedly more accurate in comparison to
             other industry forecasts when forecasting supply growth in Manhattan

             Consultant’s forecasts tend to be higher than the supply actually delivered as supply tends
             to decrease due to delays and natural attrition that push projects into subsequent years

                           Manhattan New Supply Forecast
                                                  HT                       PwC                   STR/Citi                            Manhattan Supply

                 2019                            3.8%                      4.4%                   5.9%                           HT Var vs.      PwC Var vs.      STR Var vs.
                                                                                                                Actual   HT     Actual (bps) PwC Actual (bps) STR Actual (bps)
                                                3,784                      4,607                  6,186
                                                                                                            2018 2.9%    3.0%      (10)     8.2%    (530)    5.8%     (290)
                 2020                            3.6%                      3.4%                   1.8%
                                                                                                            2017 2.7%    2.9%      (20)     7.5%    (480)    12.1%    (940)
                                                3,663                      3,691                  1,815
                                                                                                            2016 5.0%    4.5%       50     10.6%    (560)    7.3%     (230)
                 2021                            2.5%                      3.1%                   1.3%
                                                                                                            2015 2.7%    4.1%     (140)     9.6%    (690)    8.1%     (540)
                                                2,620                      3,296                  1,291
                2022+                           2.0%                       1.5%                   0.3%      2014 3.1%    6.4%     (330)     7.6%    (450)    8.3%     (520)
                                                1,594                      1,566                  250       2013 4.1%    4.5%      (40)     6.9%    (280)    6.7%     (260)
                                                Apr-19                    Feb-19                  Jan-19

*Historical forecasts from beginning of stated year; HT estimates as of April 2019 site visits
                                                                                                                                                                        | Page 25
Manhattan Supply
              HT estimates above average supply growth in 2019 and 2020 as construction delays have pushed back delivery
              times. Demand remains robust in Manhattan and is forecasted to offset this growth
                        Approximately 78% of rooms expected to be delivered through 2021 are located in Midtown(1)

              HT forecasts new supply to return to more normalized levels of 2.0% in 2022 and beyond

              M1 Zoning Impact on New Construction
                        New York City Department of City Planning passed an amendment to establish a special permit for new hotels in M1 zoning
                        districts. ~30% of the hotel rooms in the pipeline are slated to be built in M1 zones and currently there have been zero
                        applications filed for hotel special permits. City Council provided final approval on December 20, 2018(2)

                                                                                        Manhattan Supply and RevPAR Growth
              15.0%
                                 12.6%

              10.0%

                                           5.8%                   5.9%                     5.5%
                          5.3%                    5.6%
                                                                                                                           4.9%
                5.0%                                                             3.9%                                                                                      3.8%          3.6%
                                                                          2.5%                             2.6%                            2.6%          2.9%       2.9%                        2.5%   2.5%
                                                           1.9%                                   2.3%
                                                                                                                                                                                                           1.5%
                                                                                                                                                                                  0.5%
                0.0%

                                                                                                                                               -1.3%
                                                                                                               -2.9%           -2.8%
               -5.0%
                              2010            2011           2012            2013            2014            2015            2016            2017            2018          2019(F)       2020(F)       2021(F)

                                                                                  Manhattan Supply Growth                  Market RevPAR Growth

(1)STR   2019-2021; Supply reflects HT’s internal estimates per April 2019 site visits; 2019 -2021(F) Manhattan RevPAR growth per CBRE February 2019; (2) NYC.Gov                                                 | Page 26
Airbnb: Shadow Supply Decelerating
            Over the past two years, Airbnb has evolved from a significant disruptor to Lodging to a diminishing threat
            with the rate of growth decelerating

            Growth in Airbnb units has declined across the U.S. as a result of legislations in major cities leveling the
            playing field versus its hotel competition

            Each of our core markets have enacted legislation to heavily tax or eliminate illegal listings on home-
            sharing sites with a focus on eliminating commercial landlords. These legislations have resulted in a
            decrease in listings

                      Regulations passed in New York City and Boston are currently being contested in court after Airbnb filed a lawsuit
                      claiming the bills are unconstitutional

            Home & Villas by Marriott’s bespoke offering is geared towards the higher-end leisure traveler with longer
            stay requirements in markets where Marriott has less of a footprint. The program’s target locations are in
            unique, high-end destinations and not urban centers where are our portfolio is primarily focused

                      Home & Villas is kicking off with 2,000 homes internationally which compares to more than 7,000 hotels and over
                      1.3 million rooms in the current Marriott system(1)

(1)   Marriott International SEC Filing and Press Release
                                                                                                                                   | Page 27
Financials and Sustainability
Capitalization
          Debt                                                                                          $ Millions
                                                                                                                                                                Pro Forma Capitalization as of
                                                                                                                                                                        3/31/2019

                                                                                                        Share Price as of 05/02/2019                                                      $19.32
                   Historic and target leverage of 4.0x-
                                                                                                        Common Shares + Units                                                               43.5
                   5.0x
                                                                                                        Equity Market Capitalization                                                      $840.4

                   Weighted average interest rate of                                                    Mortgages & Notes Payable                                                          384.5
                                                                                                        Unsecured Term Loan                                                                698.4
                   4.4% across all borrowings with an                                                   Line of Credit                                                                      37.0
                   approximately 3.0 year life to maturity                                              Total Consolidated Debt                                                         $1,119.9

                                                                                                        Preferred Stock Series C                                                            75.0
                   86% of debt is either fixed, capped or                                               Preferred Stock Series D
                                                                                                        Preferred Stock Series E
                                                                                                                                                                                           192.5
                                                                                                                                                                                           100.0
                   swapped                                                                              Total Consolidated Debt + Preferred Equity                                      $1,487.4

                                                                                                        Consolidated Equity & Debt Capitalization                                       $2,327.8

          Preferred Equity                                                                              HT Pro Rata Share of Unconsolidated Joint Venture
                                                                                                                                                                                           141.5
                                                                                                        Debt

                   Historically low 6.6% weighted
                                                                                                        Total Capitalization                                                            $2,469.3
                   average coupon
                                                                                                        Cash & Cash Equivalents                                                             33.5
                                                                                                        Deposits                                                                                 8.7

          Common Dividend Secure                                                                        Total Enterprise Value (TEV)                                                    $2,427.1

                                                                                                        Net Consolidated Debt / TEV                                                        44.4%
                   2019 payout reflects an approximate                                                  Net Consolidated Debt + Pref / TEV                                                 59.5%
                                                                                                                                                  (*)
                   50% AFFO payout                                                                      Net Consolidated Debt / 2019E EBITDA
                                                                                                                                                          (*)
                                                                                                                                                                                             6.0x
                                                                                                        Net Consolidated Debt + Pref / 2019E EBITDA                                          8.0x
                                                                                                                                                   (*)
                                                                                                        2019E EBITDA / 2019E Interest Expense                                                3.5x

(*) EBITDA reflects consensus estimates or Company estimate. Net Consolidated Debt above = Consolidated Debt less Cash & Cash Equivalents and Deposits.                                           | Page 29
2019 Guidance
 Following a challenging Q1’19 operating environment we are maintaining our 2019 operating
 outlook. We remain constructive regarding the growth prospects of our portfolio of newly
 renovated and acquired assets without significant headwinds such as difficult comps, the
 government shutdown and exogenous impacts in New York City

                                                  Q2'19 Outlook     2019 Outlook
    ($’s in millions except per share amounts)     Low    High       Low    High
    Net Income Applicable to Common Shareholders ($1.00) $1.00     ($22.0) ($16.0)
    Net Income per share                         ($0.03) $0.02     ($0.56) ($0.41)

    Comparable Property RevPAR Growth             2.5%     3.5%     1.5%     3.0%
    Comparable Property EBITDA Margin Growth      0.0%     0.5%    -0.25%   0.25%

    Adjusted EBITDA                               $54.0    $56.0   $178.0   $184.0

    Adjusted FFO                                  $34.0    $36.0   $96.0    $102.0
    Adjusted FFO per share                        $0.79    $0.83   $2.22    $2.35

                                                                                      | Page 30
HT Debt Maturities
        The Company is actively refinancing all near-term debt maturities and our capital
        structure has significant flexibility to take advantage of an extremely liquid debt
        environment
                                                                         Consolidated Debt Maturities
                                    $500.0

                                    $450.0

                                    $400.0                 Total 2020:
                                                             $355.8
                                                                                       Total 2022:
                                    $350.0                                               $323.3
                                                             $55.8
                Debt ($ Millions)

                                    $300.0                                               $37.0
                                                                                                                                       Line of Credit
                                                                         Total 2021:                                                   Trust Preferreds
                                    $250.0                                 $217.3        $79.3
                                                                                                                                       Mortgage Debt
                                    $200.0                                  $23.4
                                                                                                                                       Term Loan
                                                                                                                   Total Thereafter:
                                    $150.0                   $300.0                                                     $134.8

                                                                                         $207.0                          $51.5
                                    $100.0                                 $193.9
                                             Total 2019:                                             Total 2023:
                                               $45.1                                                   $47.6
                                     $50.0
                                                                                                                         $83.3
                                                $45.1                                                   $47.6
                                       $.0
                                                2019         2020          2021          2022           2023         Thereafter

* As of March 31, 2019, Excludes OID/OIP
** Assumes exercise of extensions
                                                                                                                                                          | Page 31
Sustainability & Financial Impact
      EarthView® was strategically created to positively impact                                             Financial Impact and Achievements
      our hotels’ bottom lines while simultaneously improving
      the well-being of our guests, employees, communities,                                          $65 Million increase in portfolio value
      and our planet                                                                                 attributed to energy efficiency initiatives

      Founded in 2010, EarthView demonstrates Hersha’s                                               2.5 year average payback period for our
      leadership in sustainable hospitality                                                          efficiency investments

      Aligned with investors’ growing interest in material                                           $11 Million in savings since inception
      environmental, social, and governance (ESG) topics                                             through initiatives implemented across our
                                                                                                     portfolio

                                                                                                     NAREIT Leader in the Light
                                                                                                     Hersha is a      4-time winner     of NAREIT’s
                                                                                                     Lodging and Resorts Leader in the Light award

                                                                                                     Global Real Estate Sustainability Benchmark
                                                                                                     (GRESB) Score: 86 Ranks HT in the    top 10%
                                                                                                     of all participants globally across all real estate
                                                                                                     asset classes

* More information on Hersha’s ESG and Sustainability Program can be found on our website and in Hersha’s annual Sustainability Report              | Page 32
Environmental Impact
   Our buildings and operations run efficiently through the                                       Environmental Impact
   implementation of initiatives that reduce our energy and
   water usage                                                                           15% reduced
                                                                                             2010
                                                                                                     energy usage per sqft vs

         LED Lighting: More efficient than incandescent and fluorescent
         lighting, installed at 95% + of our hotels

         Guestroom Energy Management Systems (EMS): Programmed to
                                                                                         41% reduced  greenhouse gas emissions
                                                                                             per sqft vs 2010
         reduce energy consumption while rooms are unoccupied, saving our
         hotels 25-30% in heating and cooling costs                                               reduced water usage per sqft vs
         Laundry Water Reuse System: Reduces water consumption from
                                                                                          3%      2010
         laundry cycles by 65-80%

         Discontinued use of Single Use Plastic Straws and Stirrers: Our hotels          25% diversion rate in 2018
         avoid using over 4 million pieces of plastic straws and stirrers a year

   We plan to expand our renewable energy mix to include                                                  Resiliency
   additional on-site installations and explore off-site                             We recognize climate phenomenon may have an
   options                                                                           impact on our portfolio and regularly review the
                                                                                            prevalence of environmental risk

                                                                                    Flood Risk NOAA           Average Score of Hersha
                                                                                      Hazard Score         portfolio is 1.3 vs 2.8 average
                                                                                     (1-10, 1=low risk)
                                                                                                             risk for US Lodging REITs*
                                                                                    *NOAA = National Oceanic Atmospheric Administration,
                                                                                         Morgan Stanley Flood Risk Report 3/2019
  Greenroof at Hersha’s Hilton         336-panel solar photovoltaic system on the
 Garden Inn M Street, DC, a LEED        roof of Residence Inn Coconut Grove, FL
         Certified hotel                                                                                                            | Page 33
Social and Governance Initiatives
  EarthView embodies HT’s core values and                      A strong corporate governance foundation is
  reflects our long tradition of social                        essential to our company’s goal of continuing
  responsibility, impacting all of our stakeholders            to operate at the highest level of
                                                               performance
  Through a strong presence in our communities,
  we help to drive positive change on a local and              Our Risk Sub-Committee promotes active and
  global scale                                                 focused discussion of risk and risk oversight

                       Social Metrics                                          Governance Metrics
       17,150 hours volunteered in our local communities      Board Independence: 6 out of 8 Board Members are
       since 2015                                             Independent Trustees

       $440,000 raised for autism awareness since 2015        Board Diversity: 50% Women and Minority Board Members

       $200,000+ raised from the sale of EarthView Water      Leadership Structure: Separate Board Chair and CEO
       since 2014, providing clean water for communities in
       need around the world
                                                              Strong Alignment: Short-term and long-term incentives
       500,000 new bars of soap sent to developing nations    100% based on performance; 83% NEO pay in Equity
       since 2011

                                                                                                                      | Page 34
Forward Looking Statements

Certain matters within this presentation are discussed using “forward-looking statements” within the meaning of the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995, and, as such, may involve known and unknown risks,
uncertainties and other factors that may cause the actual results or performance to differ from those projected in the forward-
looking statements. These forward-looking statements may include statements related to, among other things: the Company’s
2019 outlook for net income attributable to common shareholders, net income per weighted average common share and OP
Units outstanding, Adjusted EBITDA, AFFO, AFFO per weighted average common share and OP Unit outstanding, consolidated
and comparable RevPAR growth and consolidated and comparable Hotel EBITDA margin growth, economic and other
assumptions underlying the Company’s 2019 outlook and assumptions regarding economic growth, labor markets, real estate
values and the economic vibrancy of our target markets, the Company’s ability to grow operating cash flow, leverage rate-
driven revenue growth, return capital to its shareholders, whether in the form of increased dividends or otherwise, the
Company’s ability to match or outperform its competitors’ performance, the ability of the Company’s hotels to achieve
stabilized or projected revenue consistent with our expectations, the stability of the lodging industry and the markets in which
the Company’s hotel properties are located, the Company’s ability to generate internal and external growth, the Company’s
ability to increase margins, including hotel EBITDA margins. Forward-looking statements are neither historical facts nor
assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and
assumptions regarding the future of its business, future plans and strategies, projections, anticipated events and trends, the
economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s
control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking
statements contained in this press release. Therefore, you should not rely on any of these forward-looking statements. For a
description of factors that may cause the Company’s actual results or performance to differ from its forward-looking
statements, please review the information under the heading “Risk Factors” included in the Company’s Annual Report on Form
10-K for the year ended December 31, 2018 filed by the Company with the Securities and Exchange Commission (“SEC”) and
other documents filed by the Company with the SEC from time to time.

                                                                                                                          | Page 35
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