IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life

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IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
J. Front Retailing Co., Ltd.

IR Business Strategy Presentation

                      Create and
                     Bring to Life
                   “New Happiness.”
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”

Today’s Speakers

J. Front Retailing Co., Ltd.

                                 YOSHIMOTO Tatsuya
    Director and Representative Managing Executive Officer
    President and Representative Director, Daimaru Matsuzakaya Department Stores Co. Ltd.

                            WAKABAYASHI Hayato
                       Director and Managing Executive Officer
                       Senior Executive General Manager, Financial Strategy Unit

                                          NINOBE Mamoru
                        Executive Officer
                        President and Representative Director, JFR Card Co., Ltd.

                                                                                                    1
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”

Disclaimer

     Current plans, strategies, business forecasts and
     forward-looking statements in this document
     represent our assumptions deemed reasonable
     based on information available to us at the time
     of release and inherently involve potential risks
     and uncertainties. And these data are subject to
     change without notice. Therefore, actual
     businesses and results may differ materially from
     the results anticipated herein due to changes in
     various factors including economic conditions
     and market conditions.

                                                                              2
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Growth Strategy of Settlement and Finance Business

                                July 23, 2019

                        NINOBE Mamoru
              Executive Officer, J. Front Retailing Co., Ltd.
        President and Representative Director, JFR Card Co., Ltd.

                         Create and Bring to Life “New Happiness.”

                                                                     3
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”

Today’s Agenda

        1. Business and Issues of JFR Card
        2. Rebuilding of JFR Card Midterm Business Plan (100-
           day plan)
        3. Environment of Settlement and Finance Industry
           surrounding JFR Group
        4. Settlement and Finance Business in JFR Group
        5. Policy and Scope of Initiatives
        6. Settlement Business
        7. Finance Business
        8. Changes in Business Forecasts (Organic Growth)
        9. Options for Dramatic Growth

                                                                                         4
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”
1. Business and Issues of JFR Card

                                                                                                          Affluent customer base
                                                                                          (¥100 mn)
                                (1,000 accounts)   

                                                                                                          Stable growth levels off
                                                                    Department   Merchants outside
                                                                    stores       the Group                (No. of accounts and transaction volume)
                                                                                                          Increase in cost associated with outsourcing
                                                                                                          and security
                                                                                                          Revenue increased but operating profit
                                                                                                          decreased

                                                                                                          Rapid changes in technologies, fiercer
 FY                                                    FY                                                 competition
                                                                                                          Underinvestment in HRs, products and

                                                                                 (¥100 mn)       marketing for past 10 years
                                (¥100 mn)          
                                                                                                          Lack of HRs and know-how
                                                                                                          Rigid corporate culture and HR system

 FY
                                                                                                     FY
 *We have voluntarily applied the International Financial Reporting Standards (IFRS) since FY2017.
                                                                                                                                                               5
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”
2. Rebuilding of JFR Card Midterm Business Plan (100-day plan)

                       5 pillars of strategic actions

              ① Improvement of
                                              ② Strengthening of card
            bottom line of existing
                                                     products
                  business

            ③ Launch of merchant                ④ Review of system
              acquiring services                     platform

                ⑤ HR development / building of organization

                                                                                                       6
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”
2. Rebuilding of JFR Card Midterm Business Plan (100-day plan)

                 Actions/investments up to the present

   ① Improvement of bottom line of existing business
    ー Improved bottom line approximately ¥1 bn in total for 2019 to 2021 by reviewing
   business structure
   ② Strengthening of card products
    ー Launched project jointly with Department Store and preparing for renewal of
   Daimaru Matsuzakaya Card
   ③ Launch of merchant acquiring services
    ー Scrutinized merchant agreements of Daimaru Matsuzakaya Department Stores and
   reviewed commission rates, etc.
       Reduced commissions more than ¥100 mn a year (Daimaru Matsuzakaya
   Department Stores)
    ー Acquired licenses directly from Visa and Mastercard in July 2019
   ④ Review of system platform
    ー Plan to launch merchant acquiring services in 2020
   ⑤ HR development / building of organization
    ー Sep 2018 Formed new organization, acquired experts from outside the Group,
   employed HRs from inside the Group
    ー Jun 2019 Opened Tokyo Office                                                                         7
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
3. Environment of Settlement and Finance Industry                                                                 Create and Bring to Life “New Happiness.”

   surrounding JFR Group

Competitive environment of settlement and finance industry changed significantly

             Social/economic environment                                                               Technology

      ●   Entry of foreign companies due to borderlessness                        ●    Use of inexpensive and flexible cloud
      ●   Declining birthrate and ageing population /
                                                                                  ●    API that connects digital players
          depopulation
      ●   Polarized consumption / sharing economy                                 ●    Big data analysis ● AI
      ●   Spread of smartphones ...etc.                                           ●    Block chain       ● Biometrics ...etc.

                                                                         Government

     ● Relaxation of finance-related laws (Revised Fund Settlement Act, Revised Installment Sales Act, Revised Banking Act ...etc.)
     ● Promote cashless transactions: Present 20% → 25 years later 40% (Establishment of Payments Japan Association, cashless and consumer
       return business: Secure financial resources of ¥400 bn ...etc.)

                                                                                                                                  Conscious of
                         Shift to mobile
   Lower cost                                           Use of data              Convenience           Personalization          security/safety/
                           interfaces
                                                                                                                                    privacy

                                                                                                                                                              8
IR Business Strategy Presentation - J. Front Retailing Co., Ltd. Create and Bring to Life
Create and Bring to Life “New Happiness.”

4. Settlement and Finance Business in JFR Group

  JFR Group Vision

        Create and Bring to Life “New Happiness.”

  Cause to be assumed by JFR Group

  Engage in business that removes concerns/frustrations in daily life to create
    virtuous cycle in which people can spare more time for festive occasions

     Remove concerns/frustrations concerning “money” as “Multi Service
                                 Retailer”

   Place settlement and finance business at core of JFR Group
                                                                                                     9
Create and Bring to Life “New Happiness.”

4. Settlement and Finance Business in JFR Group

          Vision of settlement and finance business (what it aims to do)

       Aim to become best partner of settlement/finance services
             that support “how to enjoy” and “how to live”

       Mission of settlement and finance business (mission to be fulfilled)

                   Daily life                                    Future

    Provide settlement/finance services so that   Provide settlement/finance services
       customers can “enjoy” without stress
                                                      that realize fulfilling “life”

                       Target of settlement and finance business

                                                                  Shops around JFR
      Customers (including           JFR Group companies
                                                                  Group department
     employees) of JFR Group             and suppliers
                                                                   stores (“Shops”)
                                                                                                             10
Create and Bring to Life “New Happiness.”

4. Settlement and Finance Business in JFR Group

  Assets held by JFR Group are source of competitiveness

      Large urban stores            Group transaction
       that attract many               volume of
          customers                  more than ¥1 tn

                                     Brand strength /
       More than 6 mn
                                     customer service
       good customers
                                          skills

                                                                                      11
Create and Bring to Life “New Happiness.”

4. Settlement and Finance Business in JFR Group

         Blood that grows Urban Dominant areas
       Customers (including          JFR Group companies                           Shops
      employees) of JFR Group            and suppliers

                                                                     Real Estate Division

                           ~Connect customers to companies and Shops in the Group ~
      Settlement        Provide payment methods to customers and payment/receipt methods to Group
                                   companies / suppliers / Shops in Urban dominant areas

                                   ~Economic growth in Urban Dominant areas~
       Finance           Provide finance services to customers/ Group companies / suppliers / Shops
                                                                                                                            12
Create and Bring to Life “New Happiness.”

5. Policy and Scope of Initiatives

 Provide finance services based on customer relationship and customer data

 Use strengths of 

                   Settlement                                         Finance

                         Credit
                    (post-payment)                                   Financing
      Provision
                        Debit

                                                   Point
         of
      payment      (prompt payment)
                                                                     Insurance
      methods

                        Prepaid                                Asset management
                     (prepayment)

                                                            Investment management
                     Merchant acquiring
      Provision
      of receipt          services                                   Exchange
      methods         VISA, Master, UnionPay
                     Suica, Alipay, WeChat, etc.
                                                                    Remittance

                                                                                                                13
Create and Bring to Life “New Happiness.”

5. Policy and Scope of Initiatives

     Reasons for focusing on settlement

  ●Lead to improvement of customer relationship

       Emotional relation to                           Usage frequency to
          move money                                      move money

   ●Can obtain customer data (lifestyle / asset situation)

       Customer attribute data                            Settlement data
        (address, name, age, occupation, residence,
         family composition, annual income, credit
                                                      (place of purchase, product, amount,
                    information, etc.)                           frequency, etc.)

                                                                                                                14
Create and Bring to Life “New Happiness.”

6. Settlement Business

 Provide finance services based on customer relationship and customer data

 Use strengths of 

                   Settlement                                          Finance

                         Credit
                    (post-payment)                                    Financing
      Provision
                        Debit                                         Insurance
                                                   Point
         of
      payment      (prompt payment)
      methods

                        Prepaid                                  Asset management
                     (prepayment)

                                                             Investment management

                     Merchant acquiring
      Provision
                          services
                                                                      Exchange
      of receipt
      methods         VISA, Master, UnionPay
                     Suica, Alipay, WeChat, etc.
                                                                     Remittance

                                                                                                                 15
Create and Bring to Life “New Happiness.”

6. Settlement Business – Payment Methods –

    Expand share of own payment methods and acquire data
                                                                                                            In Urban Dominant
       In JFR Group                                                                                         areas

       Cash / gift certificates
                                       Cash / gift certificates

                                                                            Cash / gift certificates

         Other companies
                                         Other companies
                                                                                                                    Unknown

                                                                              Other companies
                                            Co-branded
                           
                                                                                 Co-branded                         Daimaru
                                                                                                    Matsuzakaya Card

        Daimaru Matsuzakaya        Hakata Daimaru / Shimonoseki                      Parco                            Shops
         Department Stores           Daimaru / Kochi Daimaru

                                            Other companies’ (co-branded)    Other companies’
                 Own payment methods                                                                   Cash / gift certificates
                                                  payment methods            payment methods
                                                                                                                                                           16
Create and Bring to Life “New Happiness.”

6. Settlement Business – Payment Methods –

  Ⅰ. Introduce original points to connect Urban Dominant areas
 New point program provided by JFR Card in addition to existing Daimaru Matsuzakaya point program
 Points are earned with all credit card payments and can be exchanged in stores in Urban Dominant areas

       Earn points                                                               Daimaru Matsuzakaya points
                                     Original points                              Earn points only with purchases
                            Earn with all credit card payments                         in department stores

                                       Exchange points                                   Use points

                                                             In Urban Dominant       Daimaru Matsuzakaya
                 Daimaru Matsuzakaya       JFR Group               areas

                                                                                                                             17
Create and Bring to Life “New Happiness.”

6. Settlement Business – Payment Methods –

 Ⅰ. Introduce original points to connect Urban Dominant areas

 ・Renew Daimaru Matsuzakaya Card (in preparation)
  ー Pull in potential customers in addition to existing customers

 *Consider issuing cards co-branded with JFR Group companies that provide original points

 Ⅱ. Consider platform of payment methods

 ・Low-cost system platform that can use data and change/add services flexibly

 Ⅲ. Consider prepaid settlement / payment via bank account

 ・Consider payment methods that substitute for cash and gift certificates
  ー Review Tomonokai Card (prepaid), consider prompt payment via bank account

 Ⅳ. Consider interfaces other than cards

 ・Consider providing interfaces including apps and biometrics

                                                                                                              18
Create and Bring to Life “New Happiness.”

6. Settlement Business – Receipt Methods –

    Expand share of own payment methods and acquire data
                                                                                                                 In Urban Dominant
       In JFR Group                                                                                              areas

       Cash / gift certificates
                                    Cash / gift certificates

                                                                           Cash / gift certificates

            VISA, Master,
             JCB, AMEX,
              UnionPay,
        Alipay, WeChat, etc.
                                                                                                                      Unknown

                                         VISA, Master,
                                          JCB, AMEX,
                                           UnionPay,                            VISA, Master,
             Daimaru                 Alipay, WeChat, etc.                        JCB, AMEX,
         Matsuzakaya Card
                                                                                  UnionPay,
            Tomonokai
                                                                            Alipay, WeChat, etc.

       Daimaru Matsuzakaya         Hakata Daimaru / Shimonoseki
        Department Stores            Daimaru / Kochi Daimaru                         Parco                             Shops

                                                     Other companies’ (co-branded)    Cash / gift certificates
                           Own payment methods             payment methods

                                                                                                                                                           19
Create and Bring to Life “New Happiness.”

6. Settlement Business – Receipt Methods –

 Ⅰ. Review merchant agreements

 ・Review merchant agreements of Daimaru Matsuzakaya Department Stores and JFR Group
  companies

 Ⅱ. Consider platform of receipt methods

 ・Acquired licenses of settlement brands (Visa and Mastercard)
 ・Plan to launch merchant acquiring services in 2020

 Ⅲ. Promote receipt methods (cashless) that accommodate various payment methods

 ・Support JFR Group companies in promoting cashless transactions
  ー E-money, contactless settlement (touch settlement), QR code settlement, etc.

                                                                                                              20
Create and Bring to Life “New Happiness.”

7. Finance Business

 Provide finance services based on customer relationship and customer data
  Use strengths of 
                   Settlement                                         Finance

                         Credit
                    (post-payment)                                    Financing
      Provision
                        Debit

                                                   Point
         of
      payment      (prompt payment)                                  Insurance
      methods

                        Prepaid
                     (prepayment)
                                                                 Asset management

                                                              Investment management
                     Merchant acquiring
      Provision
      of receipt          services                                    Exchange
      methods         VISA, Master, UnionPay
                     Suica, Alipay, WeChat, etc.
                                                                     Remittance

                                                                                                                21
Create and Bring to Life “New Happiness.”

7. Finance Business

  ~Development from strengths~                                                                           Profit volume
                                                                                                           (image)
    Prioritize “Areas Ⅰ and Ⅱ”

  High
                    Area Ⅱ                                         Area Ⅰ

                                                                                   Financing
                                                                                   (revolving)

                                                                       Insurance
   Profitability

                                           Financing
                                             (loan)

                   Area Ⅲ                                          Area Ⅱ

                              Exchange

                                                                                           Settlement
                                                      Investment
    Lo                                         Asset management
                                            management
    w
                              Remittance

                   Lo
                   w
                             Affinity with customers of JFR Group                                         High              22
Create and Bring to Life “New Happiness.”

7. Finance Business

   Financing (revolving)

    Increase revolving balance

 ・Increase young customers: Renew Daimaru Matsuzakaya Card
 ・Increase revolving payment of existing customers: Promote revolving payment of gaisho customers
 ・Establish ability to manage credit to expand size and improve efficiency

      Insurance

    Expand insurance agency business

 ・Reach unreached customers (gaisho / cash point card / Tomonokai)
 ・Try to change business model
 ・Develop strategy to expand corporate market

                                                                                                              23
Create and Bring to Life “New Happiness.”

7. Finance Business

  Financing (loan)

 Ⅰ. Consider purpose-based loans

 ・Consider purpose-based loans for individuals in alliance with moneylenders (banks/nonbanks)

【Examples of purpose-based loans】・Education   loan                            ・Home loan        ・Reverse mortgage
                                                              ・Bridal loan
                                ・Driver’s license loan                        ・Education loan ・Home improvement
                                                                                                   loan

                       Infanc         School         Employ          Marria          Child              Second
         Birth
                          y            age             ed             ge            raising               life

 Ⅱ. Consider financing for supporting companies in Urban Dominant areas

 ・Consider financing for businesses using settlement data and cash flows obtained through
  merchant acquiring services

                                                                                                                             24
Create and Bring to Life “New Happiness.”
8. Changes in Business Forecasts (Organic Growth)

             Operating profit

                                                                                        25
Create and Bring to Life “New Happiness.”
9. Options for Dramatic Growth

                                                  Non-organic
                      【Business alliance, M&A,                    growth (image)
                               etc.】
                     ・Card
                     ・Insurance agent
                     ・Financing (loan)
                      etc.

                                                                    Organic growth

 ¥5 bn

    Present                                      202Y             202X                      26
Major Turning Point of Department Store Business Model
    - Opening of New Main Building of Daimaru Shinsaibashi Store -

                                        July 23, 2019

                             YOSHIMOTO Tatsuya
     Director and Representative Managing Executive Officer, J. Front Retailing Co., Ltd.
  President and Representative Director, Daimaru Matsuzakaya Department Stores Co. Ltd.

                                 Create and Bring to Life “New Happiness.”
Create and Bring to Life “New Happiness.”

Once-in-a Century “Major Turning Point”

      Environmental changes are accelerated
             at unprecedented speed

      “Department store” business model is
         becoming increasingly obsolete

       Many of successful experiences are
            becoming meaningless

       Can department stores evolve or be
    revitalized by changing “business model”?
                                                                         28
Today’s Agenda
                                   Create and Bring to Life “New Happiness.”

    Ⅰ. Current situation surrounding
       department stores

    Ⅱ. Direction for changing department
       store business model

    Ⅲ. Highly profitable hybrid model
       “Daimaru Shinsaibashi store”

                                                                 29
Create and Bring to Life “New Happiness.”

History of Retail Industry

                                                           30
Entire Department Store Industry Is                                                         Create and Bring to Life “New Happiness.”

on a Downward Trend
 National department store sales remain on a downward trend after peaking
 at ¥9,700 bn in 1991
 Most recent national department store sales in 2018 were ¥5,887 bn, below
 ¥6 tn for 2 consecutive years
                              
                                           Peak of sales
                                            ¥9,700 bn

                                                                                                 Lehman Shock

                                                                                                                           31
    *Source: “National department store sales” released by Japan Department Stores Association
Expansion of Shoka Shiire*, Excessive                                   Create and Bring to Life “New Happiness.”

Shift to Women’s Clothing
  Main business system changed from selling after purchase called “kaitori” to
  purchase without inventory called “shoka shiire”
  Core operations changed from merchandising to marketing, brand assortment
  At the same time, stores increasingly depended overly on women’s apparel,
  department store sales peaked
                                                  *Shoka shiire: Purchase recorded at the time of sale

      Image of changes in department store business structure (purchase system)

                         Shoka shiire

                                                Shoka shiire
                                                                                       Shoka shiire
     Kaitori
                           Kaitori

                                                   Kaitori
                                                                                              Kaitori

  【Early days of          【1970s】               【mid-1980s】                                【Present】
department stores】
                                                                                                       32
Share of Expenditure on Clothing of Household                                                                                        Create and Bring to Life “New Happiness.”

Expenditure Is Decreasing Steadily
   Expenditure on clothing and footwear decreased to 3.8% in 2018, almost half of 7.3% in 1991

   Department stores cannot get out of past successful experiences and continue excessive floor
   allocation to women’s clothing
                                                                                                                                                    (Yen, %)

                                                                                                                                                                               Yen

                                                                                                                                                                               %

                                                                                                                                                                      33
   *Source: Monthly Disbursements per Household (two-or-more-person households) from “Family Income and Expenditure Survey” by the Ministry of Internal Affairs and Communication
Create and Bring to Life “New Happiness.”

   Toward Discontinuous Growth
                                                                        Discontinuous
                   Business models for the past 50                         growth

                        years no longer apply
Sales

                                    Limit of
        Growth curve                  as-is                    Growth curve
                                                               over the next
        over the past              extension
          50 years                                               50 years

                                    Present
                                                                               Timeline

                                                                                                34
        Decided to abandon “conventional department store business model”
        when we developed current Medium-term Business Model (FY2017-21)
Actually Change Department Store Business Model    Create and Bring to Life “New Happiness.”

during Current Midterm Plan

Business model centered on shoka shiire and women’s clothing stalls

   Low growth, rising business risk in mature market

    Cannot create enough return to match asset value

          Redefine what business model should be

                                                                                 35
Create and Bring to Life “New Happiness.”

Direction for Changing Business Model ①

      “Not operate department stores”

          Shoka shiire
                                                  Fixed-term
                                                     lease

             Kaitori

                          “Ginza Six”
                            Opened in 2017

      Created by developing two blocks including former site of                      36
                 “Matsuzakaya Ginza store” as one
Create and Bring to Life “New Happiness.”

Direction for Changing Business Model ②

                                “Hybrid”

                                                           Fixed-term
          Shoka shiire                                        lease

                                                           Shoka shiire
             Kaitori
                                                               Kaitori

   “New main building of Daimaru Shinsaibashi store”
                       Planned to open on September 20, 2019

     Combine strength of “kaitori / shoka shiire” and strength of                               37
               “fixed-term lease” at optimal balance
Create and Bring to Life “New Happiness.”

Innovation of Department Store Business Model
  Created new business model with unprecedented “hybrid structure” leading to
  future of department stores
  Capital investment of ¥38 bn in new main building of Daimaru Shinsaibashi store,
  planned to open on September 20, 2019
                                                          
                                                       Delight the World
                                                - Shinsaibashi, Adored by the World -

                                                                       - “philosophies” 5 values to be offered -

                                                                    Reach the highest level of locality and provide globally

                                                                            Produce a dramatic world view so that
                                                                                customers will become media

                                                                     Offer highly authentic products with discerning ability
                                                                    regardless of whether they are well known or unknown

                                                                       Foster “next generation arts and crafts” that find
                                                                        beauty in life and harmonize things and people

                                                                            Aim to improve and restore civic pride
                                                                                  with the local community

                                                                                                                               38
 *The photo is for illustrative purpose only.
Characteristic Customer Composition of                          Create and Bring to Life “New Happiness.”

Current “Shinsaibashi Store”

 “Affluent customers,” mainly gaisho customers, and “foreign tourists”
 generate more than 60% of sales

 It is important to draw out maximum potentials of “2 promising pillars”

   Daimaru Shinsaibashi store
  Sales percentage by customer
                                                  Categories that can be grown by
                                                    inbound tourists and affluent
                              Gaisho               customers: Maximize profit by
                           (credit sales)               kaitori / shoka shiire
     Domestic and other

                                                          Other categories:
                              Inbound             Attract more customers and make
                          (tax-free sales)
                                                   revenue more stable and more
                                                               efficient

                                                                                              39
     *Figures are actual percentages in FY2018.
Main Building of Shinsaibashi Store                                  Create and Bring to Life “New Happiness.”

Strengthening of Cosmetics and Luxury
 Maximize gross profit of cosmetics/luxury by increasing floor area
 and brands to grow sales
 Main building of
Shinsaibashi store
                         Floor area                         Add

                        +78                     Cosmetics
                                                            +15
                               %                            brands

                        Floor area                           Add

                        +15                       Luxury
                                                            +11
                                %                           brands

                                                                                                   40
         *Figures are comparison to current “north wing.”
Main Building of Shinsaibashi Store                                 Create and Bring to Life “New Happiness.”

Restructuring of Women’s Apparel
 Narrow down women’s apparel to around 60% of current floor area and number of
 brands under “fixed-term lease”

                        Floor area                        No of brands

                      - 40                    Women’s
                                              apparel     - 40
                              %                               %

                      Actively introduce shops that combine
                        women’s and men’s fashion items

     Expand floor area per brand to create world view and value of brand

                Use know-how and achievements of Ginza Six                                        41
       *Figures are comparison to current “north wing.”
Main Building of Shinsaibashi Store                                     Create and Bring to Life “New Happiness.”

Strengthening of Experience-based Consumption
  Increase entertainment with food, restaurants and Japanese culture to
  attract more customers
                            
                      Floor area                                 Add

                      +83                        Food
                                              Restaurants   65/104
                              %                                 brands

                              Provide Japanese culture globally
                                    Pokemon Center Osaka DX
                                         Pokemon Cafe

                                              Jump Shop

                                       Tully’s Coffee Kaiyodo
                                                                                                       42
        *Figures are comparison to current “north wing.”
Main Building of Shinsaibashi Store                                   Create and Bring to Life “New Happiness.”

Innovative Low-Cost Operation
 Change HR structure to completely different one from traditional
 department stores by introducing fixed-term lease boldly

                      Fixed-term                             HR
                         lease                            structure

                        65                                - 250
                             %                             posts
                                                                   *Other:
                                                                   Reduce facility, admin, logistics
                                                                   and hygiene management costs

Realize low-cost operation that supports highly profitable operation

                                                                                                    43
       *Figures are comparison to current “north wing.”
Main Building of Shinsaibashi Store                                       Create and Bring to Life “New Happiness.”

Hybrid and Mixed Category Floor Composition
 Hybrid composition: Kaitori / shoka shiire 35% and fixed-term lease 65% of a total of 370 shops

 Adopt “mixed category” learned from Ginza Six, “fashion floors” on 4th to 6th floors

           10F                                 Restaurants
             9F                               Entertainment
             8F                                  Lifestyle
             7F                       Shinsaibashi Terrace (tentative)
             6F                                   Fashion
             5F                                   Fashion
             4F                                   Fashion
             3F                           Luxury fashion / Shoes
             2F                          Luxury fashion / Jewelry
             1F                        Cosmetics / Fashion jewelry
            B1                         Food / Women’s accessories
            B2                            Shinsaibashi Food Hall

                                                                                                        44
              Low-cost operation through HR structure reform
Main Building of Shinsaibashi Store                        Create and Bring to Life “New Happiness.”

Store Environment-Fusion of “Tradition” and “Innovation”

  Create special space by merging beauty of W. M. Vories architecture
  before rebuilt with modern design

                                 売場面積                  新規導入

                                      %                 ブランド

                                                                                         45
Main Building of Shinsaibashi Store                                                                   Create and Bring to Life “New Happiness.”

 Use of Digital Technology
                   Digital art                                        Improve convenience
Create artistic world with LED monitor images in         Enable pre-order with smartphone and visualize
escalator space penetrating from 1F through 10F           congestion status of restaurants using digital

                                                          Food Hall on B2F

                                                   1                         2                           3                         4

                                                         Order                       Visit                      Cook                      Pickup
                                                                                     store

                                                       【Customer】                【Customer】                  【Tenant】                  【Customer】
                                                   Order and pay at            Touch order                 Confirm order from         Stop beep on
                                                    home or before             confirmation                 printer in Kitchen       smartphone and
                                                                                                          and touch call button      pick up order at
                                                     visiting store         button after seated
                                                                                                              when cooked
                                                                                                                                         counter

                                                              Restaurants on 10F

                                                                                                        Visualize with store
                                                             Visualize by giving
                                                                                 Visualize with QR code monitor (sales floor /    Visualize online
                                                                  numbers
                                                                                                         information desk)

                                                                                                                                             46
 50 m by 4 m LED panel
Main Building of Shinsaibashi Store                            Create and Bring to Life “New Happiness.”

Flagship Store that Addresses ESG Issues
     Create store and community with strong consciousness of ESG issues such as
     consideration for global environment and coexistence with local community

                                                     100% LED lighting in
                                                      building including
                                                           backyard

                                                    Change all vehicles for
                                                   out-of-store sales to EVs

                                                    Main building and north
                                                    wing will act as one to
                                                     create inbound center

                                                     Secure parking lot for
                                                    390 bicycles to address
                                                    on-street parking issue
                                                                                               47
“Shinsaibashi Terrace” (tentative) on 7F
*The photo is for illustrative purpose only.
Create and Bring to Life “New Happiness.”

Scalable Hybrid Business Model

                                                    “Main building” will open on
                                                       September 20, 2019

                                                      “Main building” will fully
                                                        operate in FY2020

                                                  Expected to increase profit ¥2 to
                                                    2.5 bn compared to FY2019

*The photo is for illustrative purpose only.

            Establish new scalable “business model” by repeating PDCA

                                                                                               48
                     Apply this to Nagoya store and other flagship stores
Create and Bring to Life “New Happiness.”

Connect Main Building and North Wing as One

                North wing                   New main building
       Planned to open in spring 2021    Planned to open in September 2019

               Specialty
               shop mall

                                                   Daimaru
                Parco

              Open “north wing” as Real Estate Business
              and connect it to main building in FY2021

Expected to increase profit more than ¥2 bn compared to FY2020
                                                                                            49
       (Revenue impact on Daimaru Matsuzakaya Department Stores)
Create and Bring to Life “New Happiness.”

Achievement of Both Social Value and Economic Value

           Creation of community centered around Daimaru
          Shinsaibashi store, which will be newly reborn, as
        “Shinsaibashi, Adored by the World“ is fully in progress

         Realize highly profitable          Store planning with
             business model                   ESG perspective

       Create new value with which society empathizes

           Accelerate “Urban Dominant Strategy”
            for growing with local communities                                      50
Finance Strategy of J. Front Retailing

                         July 23, 2019
                   J. Front Retailing Co., Ltd.

            WAKABAYASHI Hayato
            Director and Managing Executive Officer
    Senior Executive General Manager, Financial Strategy Unit

                      Create and Bring to Life “New Happiness.”
Today’s Agenda
                                                               Create and Bring to Life “New Happiness.”

I. Seven initiatives to increase corporate value
    1. Setting mid- to long-term financial strength target
    2. Adding B/S to management perspective

    3. Reviewing investment criteria and withdrawal criteria for existing businesses
       (1) Investment Project Review Committee
       (2) Revitalization Plan Review Committee
    4. Defining optimal shareholder composition
    5. Studying shareholder return measures (dividend / share buyback)

    6. Maintaining / improving rating

    7. Preparing for large-scale purchases

Ⅱ. IFRS
Ⅲ. Finance talents
Ⅳ. The Company’s quantitative management
                                                                                                  52
objectives
Ⅰ-1. Setting mid- to long-term financial strength target
                                                                                     Create and Bring to Life “New Happiness.”
Background to Setting ROE target at 8%
  ~Relationship between Management Indicators and Hurdle Rates

□ Require return on investment above hurdle rate to achieve management indicators
□ Recognize the Company’s cost of shareholders’ equity at 6 to 7 % and set ROE target
  at 8% or more above it

      Management
       indicator                                 >                           Hurdle rate
                                                      Operating
                                                      liabilities                                         Revised
   ROA                                                                                                   before-tax
   4.5%                                                                                                    WACC
                                                      Interest-                                                4.0%
               ROIC
                                                       bearing                           WACC
               5.5%                    Assets           debt                             5.0%

                                                        Parent              Cost of
                                                                         shareholders’
                       ROE 8%                          interest             equity
                                                                            6-7%

                                                       Non-controlling
                                                          interest
                                                                                                                        53
Ⅰ-1. Setting mid- to long-term financial strength target
 Relationship between Capital Investment of
                                                                                                      Create and Bring to Life “New Happiness.”

 ¥200 bn and Return

□ ROIC that represents return on midterm plan investment of ¥200 bn
  (¥14 bn increase in operating profit, ¥10 bn increase after tax) exceeds WACC

                                        Amount/%                                   Special note
     ① FY2017-21 investment               \200 bn Nominal investment
                                                    Department Store safety and security (\20 bn), Real Estate upfront investment
     ② Considerations                    (\53 bn)   (\7 bn), Parco upfront investment (\13 bn), IT upfront investment (\1.3 bn)

     ③ FY2017-21 investment               \147 bn   ①-② Real investment that contributes to return in current midterm plan

         Previous midterm plan                      Previous midterm plan investment that contributes to return in current
     ④                                     \35 bn   midterm plan
         upfront investment

     ⑤ Adjusted investment                \182 bn ③+④
     ⑥   Increase in operating profit      \14 bn ≒FY2021 \56 bn ー FY2016 actual \41.7 bn
         Increase in operating profit
     ⑦   (after tax)
                                           \10 bn   ≒ \14 bn increase in operating profit × (1- Tax rate 0.3) ≒ Cash flow

     ⑧ ROIC                                 5.5% ⑦÷⑤

                   ROIC                    WACC
                                                                    Exceeding the Company’s
                                                                    hurdle rate (WACC)
                   5.5%             >      5.0%                                                                                           54
Ⅰ-1. Setting mid- to long-term financial strength target                           Create and Bring to Life “New Happiness.”

  Breakdown to achieve 8% ROE

□ Operating companies focus on improving ROA
  Improve asset efficiency through store-by-store B/S management,
  Investment Project Review Committee / Revitalization Plan Review
Committee
□ Holding company promotes tax strategy (consider consolidated tax payment)
  and finance strategy
                        Tax strategy          ROA          Finance strategy
                                                   Operating                                   Total
                                   Profit                              Net sales
                                                     profit                                   assets
                   ROE       =                ×                  ×                  ×
                                 Operating
                                   profit
                                                    Net sales        Total assets             Equity
                    (%)           (Times)               (%)              (Times)               (Times)

  FY2016                            0.65                                 0.46                    2.77
                   7.6%      =                 ×       9.2%      ×                    ×
                                    times                                times                    times
                                                                4.2%

                                                                         *After applying IFRS 16
                                                                4.5%
  FY2021            8%              0.66                                 0.39                    3.12
                             ≒                 ×      11.6%      ×                    ×
                   or more          times                                times                    times
                                                                                                                       55
Ⅰ-1. Setting mid- to long-term financial strength target

Breakdown of Quantitative Management                                               Create and Bring to Life “New Happiness.”

Objectives (JFR Consolidated)

□ PBR=PER×ROE So holding company will strive to optimize stock value /
  equity / profit to maximize corporate value and improve ROE
□ Need to improve ROE and increase PER accordingly for optimal balance

  Present                                                      FY x
                       Stock value
                       株式価値
                                                                           Stock
                                                                            株式価値 value
                       1.0
                                                                            1.0

                       0.5
          PBR                         PER                          PBR      0.5                  PER
            1.1                       16.8                         ***                            ***
                       0.0
                                                                            0.0

       自己資本
       Equity                          当期利益
                                       Profit
                       ROE                                     自己資本
                                                               Equity                                 当期利益
                                                                                                      Profit
                                                                              ROE
                       6.8%
                                                                                  ***

   Stock value : Equity : Profit = 17 : 15 : 1             Stock value : Equity : Profit = 15 : 10 : 1

                                                                                                                       56
Ⅰ-1. Setting mid- to long-term financial strength target

Breakdown of Quantitative Management                                              Create and Bring to Life “New Happiness.”

Objectives (Department Store Business)

    □ Department Store Business will promote efficiency by maintaining
      stable earnings and improving operating margin

    Present                                                 FY x
                          Net sales
                           売上高
                                                                           Net
                                                                            売上高sales
                          1.0
                                                                           1.0

        Total assets      0.5          Operating
        総資産回転率
         turnover                      営業利益率
                                        margin             Total assets    0.5                Operating
                                                            turnover
                                                           総資産回転率                             営業利益率
                                                                                               margin
             2.07                       3.6%
                          0.0                                    ***                            ***
                                                                           0.0

          Total                             Operating
          総資産                              営業利益             Total                                     Operating
         assets            ROA               profit          総資産                                    営業利益
                                                                                                      profit
                                                           assets                ROA
                          7.4%
                                                                                 ***

         Net sales : Total assets : Operating profit                                       Operating
                                                           Net sales : Total assets : Operating profit
                        = 28 : 14 : 1                                     = 25 : 15 : 1      margin

                                                                                                                    57
Ⅰ-1. Setting mid- to long-term financial strength target

Breakdown of Quantitative Management                                               Create and Bring to Life “New Happiness.”

Objectives (Real Estate Business)

     □ Real Estate Business will promote expansion of business scale and
       growth while ensuring appropriate operating margin and also
       considering improvement of total assets turnover

  Present                                                  FY x
                       Net
                        売上高sales                                           Net
                                                                            売上高sales
                       1.0                                                 1.0

      Total assets                 Operating                Total assets                     Operating
       turnover
     総資産回転率            0.5          営業利益率
                                    margin                   turnover
                                                           総資産回転率          0.5                margin
                                                                                              営業利益率
          0.07                       30.1%                       ***                            ***
                       0.0                                                 0.0

        Total                           Operating           Total                                    Operating
        総資産            ROA             営業利益                 総資産              ROA                   営業利益
       assets                           profit             assets                                      profit
                       2.2%                                                      ***

       Net sales : Total assets : Operating profit          Net sales : Total assets : Operating profit
                      = 3 : 45 : 1                                         = 5 : 25 : 1

                                                                                                                      58
Ⅰ-2. Adding B/S to management perspective
Store-by-store B/S Management (March 2017 -)
                                                                               Create and Bring to Life “New Happiness.”

Focus KPI from Perspective of Asset Efficiency
□ Focus of all department stores changed from P/L to B/S to achieve
  consolidated ROE of 8%
□ Continue to promote management of “focus indicators” in addition to
  “traditional indicators”
                     Margin
                                        B/S
                                                      Accounts
                    Profit          perspective      receivable       ⇒Prevention of delay

                                                                                                                    Focus indicators
                                                   collection ratio    in collection, etc.
                   Operating        Total assets
                     profit          turnover
                                                   Merchandise        ⇒Assessment with
                                                    turnover           turnover / cross ratio
                                     Net sales
                                       Total                          ⇒Investment project
                                      assets        Sales per          that highly contributes
                                                   month/tsubo
    ROE             ROA                                                to ROA, etc.

                  Operating                                           ⇒Examined by
   Profit           profit
                                                   Recovery of
                                                                        investment committee,
                                                   investment
                                                                      etc.
   Equity        Total assets
                                        P/L

                                                                                                                    Traditional indicators
                                   perspectiv          Associated sales
                                   Profit e
                                          margin
                                                   No of new identifiable
                   Financial        Operating            customers
                   leverage           profit                                         Continuing
                                                     Product sales profit              focus
                                     Net sales
                  Total assets
                                                   Efficiency of operating
                    Equity                                expenses
                                                                                                                  59
Ⅰ-2. Adding B/S to management perspective
Strengthening of Department Store B/S                                         Create and Bring to Life “New Happiness.”

Management
□  “Understand own store’s B/S”
    “Set midterm target” “Build investment PDCA cycle to achieve
              midterm target (form Investment Project Review Committee
in
              Department Store)”
     Past: Phase 0       Introduction: Phase 1       Evolution: Phase 2
          (- 2016)                         (2017 - 2018)                           (2019 -)

   Recognize issues                 Grasp current situation and         Strengthen initiatives
                                         raise awareness
                                                                        ■Grasp current assets’ earning
  ■No store-by-store B/S         ■Transferred land/buildings,            power
   Performance management         operating receivables/payables,       ■Develop investment projects
   only with P/L                  which had been recorded by             from perspective of EBITDA
                                  head office, to each store             and C/F and reflect it in the
  ■Major assets (building
                                                                         projects
   frames, etc.) were recorded     Visualized store-by-store B/S        ■Create investment committee
   by head office

  ■Investment projects only                                               Set midterm B/S target
                                 ■Budget each store’s B/S and ROA                         ●
   aimed to maintain/increase                                              Strengthen investment
   sales                         ■Use it as performance indicator for
                                                                                PDCA cycle
                                  store managers, etc.
                                                                          ■Set the amount of equity
                                 Can grasp each store’s profitability             by store
       Could not grasp                            ●
      asset profitability                 Raise awareness
                                                                                                   60
                                                                        Visualize cumulative profits
Ⅰ-2. Adding B/S to management perspective                           Create and Bring to Life “New Happiness.”

Setting of the Amount of Equity by Segment

□ Split head office account of Department Store into equity and borrowings to
  make store-by-store B/S clearer
□ Step 1: Set appropriate equity ratio of Real Estate Business at 30% from
          3 perspectives and determine allocation of equity to each of
          Department Store and Real Estate Business segments

     Step 1           Shareholders’ equity      Consider appropriate equity ratio of Real
   By segment              ¥182 bn              Estate Business
                                                  (1) Benchmark indicator
                                                  (2) Liability approach (borrowing limit)
                                                  (3) Asset approach (impairment risk)

                                                Allocate head office account on Real
                                                Estate Business B/S to equity and head
                                                office borrowings

                                                              Liabilities

                                                                                          Head office
                    Department          Real        Assets    Head                        borrowings
                       Store           Estate                 office
                      ¥** bn           ¥** bn                  ¥**bn                      Equity
                                                                                                        61
Ⅰ-2. Adding B/S to management perspective                                                                                                   Create and Bring to Life “New Happiness.”

Setting of the Amount of Equity by Store

□ Step 2: Allocate full amount of Department Sore equity
          ⇒ Visualize cumulative profits
□ Adopt “comprehensive ratio” that exhaustively reflects size of sales /
  assets / profits

                                     Shareholders’ equity
                                                                                                                        Comprehensive ratio (A:B:C=3:2:1)
                                          ¥182 bn
                                                                                                                         A Sales size: Current earning size
                                                                                                                         B Asset size: Safety
     Step 1                                                                                                              C Profit size: Profitability
   By segment
                            Department
                                                                      Real Estate                                       Allocate head office account on each
                               Store
                                                                       ¥** bn                                           store B/S to equity and head office
                                  ¥** bn
                                                                                                                        borrowings using comprehensive ratio

                                                                                                                                  Liabilities

                                                                                                                                                                    Head office
                                                                                                                         Assets    Head                             borrowings
     Step 2
                                                                                                      Corporate Sales

                                                                                                                                   office
                   Shinsaibashi

                                                                                           Shizuoka
                                                                 Sapporo
                                                                           Nagoya

    By store                                                                                                                                                        Equity
                                  Umeda

                                                                                                                                   ¥**bn
                                          Tokyo
                                                  Kyoto

                                                                                    Ueno
                                                          Kobe

                                                                                                                                                Comprehensive
                                                                                                                                                    ratio                      62
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (1)
                                                                                   Create and Bring to Life “New Happiness.”

Investment Project Review Committee

 □ Investment decision making requires comprehensive judgment such as
   quantitative criteria and qualitative criteria
 □ The Committee was created to set quantitative investment criteria,
   formulate operation rules, and inspect and judge profit/loss plan before
   decision making concerning large-scale investment
 □ 3 years have passed since launch and discussions have further advanced
   due to accumulated know-how + participation of legal staff, etc.

                                   Judge comprehensively
           Quantitative criteria                           Qualitative criteria
          ■Investment in store renovations:                ■Investment purpose/meaning
           Payback method                                  ■Alignment with Vision and strategy
                                                           ■Contribution to
          ■Development investment, rebuilding                 brand/community/environment, etc.
           project, etc.: NPV method                       ・・・
           (NPV≧0 ⇒ OK)

          ■M&A: DCF method (stock value)                   Financial / legal / other risks
                                                                                                                       63
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (1)
                                                                                    Create and Bring to Life “New Happiness.”

Flow of “Investment Project Review Committee”

 □ Investment Project Review Committee examines in terms of quantitative
   criteria + risks and presents opinions
   Add qualitative criteria and judge comprehensively at Management
   Meetings and Board of Directors meetings

                          Investment Project Review Committee                   Group Management Meeting /
                           (Examine from financial perspective)                  Board of Directors meeting
                                                                    ① OK
                    Propose
      Proposing                                                     Present            Quantitative
                                     Quantitative
       division                                                   examination               criteria
                                        criteria                     results

                                                                    ② No                       Risk
                                         Risk

                                                                                               +
                               ③ No (Re-examine)                                       Qualitative
                                                                                            criteria
                                                                                                                        64
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (1)
                                                                                                             Create and Bring to Life “New Happiness.”

Hurdle Rates by Business

□ Determined hurdle rates by business by reference to peer 5-year average discount rates
  Investment Project Review Committee uses them as discount rates for NPV method

                                                                                             Peer 5-year
                          Business                          Hurdle rate
                                                                                              average
                  Department Store                                5.0%                             4.4%

                          Parco
                                                                  4.5%                             3.9%
                        Real Estate

                 Credit and Finance                               3.0%                             2.2%

                   Staffing Service                               5.5%                             5.0%
                       Design and
                                                                  5.5%                             4.9%
                      Construction

                      Entire Group                                5.0%

       *The hurdle rate of the entire Group is not peer average but calculated using the following formula:
        Cost of shareholders’ equity × Shareholders’ equity / (Interest-bearing liabilities + Shareholders’ equity) + Cost of liabilities
        × (1 – Effective tax rate) × Interest-bearing liabilities / (Interest-bearing liabilities + Shareholders’ equity)                        65
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (1)
Items Examined at Investment Project
                                                                                   Create and Bring to Life “New Happiness.”

Review Committee

             The Committee examined a total of 11 items including
                   the following since it was created in 2016

                                              Amount
                  Item                       invested
                                                                Investment criteria                    Judgment

     Floor renovation of Daimaru                                  Payback period
             Kobe store                      ¥1.3 bn                                                         OK
          (September 2016)                                        within 5 years

                                                               Corporate value of
       Acquisition of shares in
                                                              company X fell below
            Company X                       ¥●● bn                                                            No
                                                              estimated acquisition
         (November 2016)
                                                              amount (DCF method)

     Opening of Kinshicho Parco
                                             ¥1.9 bn                 NPV > 0                                 OK
           (March 2017)

                                                                                                                       66
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (2)
Screening of Underperforming Businesses                                                                     Create and Bring to Life “New Happiness.”

(Management by Phase)
□ The Committee classifies the Group’s businesses into 3 phases and
  reviews them on a regular basis
□ The Committee inspects the businesses and examines validity of measures

                                                     Normal
   Screening of underperforming businesses

                                                                                                         Continue to manage
                                             Phase ●Continue to achieve                                     performance
                                               Ⅰ    operating profit                                      at each company

                                                                                                                                               Revitalization Plan Review Committee
                                                         Caution needed
                                                   ●1st period of operating deficit                   Revitalization
                                             Phase ●Sign of operating deficit                             plan
                                               Ⅱ   ●New business with operating                          【prepared by
                                                        deficit beyond initial plan                   operating company】

                                                         Consider revitalization/
                                                         withdrawal                                   Revitalization
                                             Phase ●2 consecutive periods of operating deficit            plan
                                               Ⅲ   ●Concern about liabilities exceeding assets          【prepared by
                                                                                                      holding company】
                                                   ●New business expected to make a loss
                                                        in FY when it is planned to turn profitable                                                 67
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (2)
                                                                                   Create and Bring to Life “New Happiness.”

Revitalization Plan Review Committee

 □ The Committee was created to inspect loss-making businesses
   quantitatively and qualitatively and examine validity of measures
   for “revitalization or withdrawal”

                                   Judge comprehensively
           Quantitative criteria                           Qualitative criteria

          ■Probability of revitalization plan              ■Meaning of revitalization
                                                           ■Group strategic need
          ■Achieve operating profit                        ・・・
           within 3 years

          ■ROIC > WACC in 5th year
                                                            Financial / legal / other risks

                                                                                                                       68
Ⅰ-3. Reviewing investment criteria and withdrawal criteria for existing businesses (2)
                                                                                  Create and Bring to Life “New Happiness.”
Items Examined at Revitalization Plan Review
Committee

                     The Committee examined 6 items including
                      the following since it was created in 2016

      Item                                 Description                                         Decision

                   Senshukai announced its intention to take over
                   business                                                                March 2017
  JFR Online       Transferred business to its 100%-owned subsidiary                     Business transfer
                   Feel Life

                   Performance below initial targets and operating deficit                   June 2017
                                                                                         Closing of business
                   continued since inception
   JFR Plaza       Considered it difficult to turn the company profitable
                                                                                           and dissolution

                   and decided to close business and dissolve it
                                                                                      December 2017
                                                                                   Completion of liquidation

   Daimaru         Continued poor performance since 2007 and could not
                   eliminate operating deficit even after recognizing                   July 2017
 Urawa Parco       impairment losses. So considered it difficult to turn           Closing of business
    store          the company profitable and decided to close business

                   Continued to decrease profit and expected                               Spring 2020
  Daimaru          3 consecutive periods of operating deficit. So drew up                Renovation and
 Ashiya store      plan to reform by returning part of leased floors and                   reopening
                   inviting tenants and decided to continue business                         (Planned) 69
Ⅰ-4. Defining optimal shareholder composition)                         Create and Bring to Life “New Happiness.”

Optimal Shareholder Composition

□ Define optimal shareholder composition (guide/target)
 1. Currently domestic institutional investors constitute the majority of
    shareholders. We will increase domestic private investors and foreign
    institutional investors to improve balance and ensure management
stability
    and steady growth of share price.
 2. Change shareholder return measures, financing measures and investor
    relation activities according to aimed shareholder composition
   Present                                         Aimed
                Domestic                         composition
                 private                                       Domestic          Domestic
                investors                                       private        institutional
                  29%         Domestic                         investors         investors
                            institutional
                              investors
               Foreign
            institutional
                               54%                                     Foreign
              investors                                             institutional
                                                                      investors
                17%

       Domestic institutional investors                   Increase private/foreign
     constitute the majority. Particularly,             investors to improve balance
                                                                                                           70
   financial institutions account for 40%.
Ⅰ-5. Studying shareholder return measures (dividend / share buyback)               Create and Bring to Life “New Happiness.”

   Shareholder Return Policy

 □ Continue shareholder return targeting dividend payout ratio of at least 30%
 □ Purchase own shares as appropriate (Purchased own shares of ¥5 bn in
2015)
(Yen)                                           

                                                                           Share
                                                                          buyback
                                                                           ¥5 bn

                                                                                                                    Commemorative
                                                                                                                    dividend
                                                                                                                    Ordinary dividend

          *Annual dividend per share is shown on a post-share consolidation basis.                                                71
Ⅰ-6. Maintaining/improving rating                                            Create and Bring to Life “New Happiness.”

Optimization of Equity of Each Company in the Group

□ Review and optimize equity of each company in the Group to reduce total
  assets

   Reduce
     cash                      Liabilities
     and                                                                                      Business
   deposits                                                                                   efficiency
                                                                 Liabilities

                                                                                                UP
                                     Net
                 Assets             assets           Assets
   Reduce                                                            Net
   equity                                                           assets

□ Increase equity of holding company to improve double leverage ratio from
  100% to 94%

          Double leverage ratio              Shares of subsidiaries and associates
           (Less than 100% is          =
               desirable)                               Equity of JFR

                                                                                                                 72
Ⅰ-7. Preparing for large-scale purchases                                               Create and Bring to Life “New Happiness.”

Preparation for Large-scale Purchases

                       Created project team in 2016
           Organized functional teams and confirmed major roles

                                                         (To be formed in case of hostile takeover)

      FA                                         Consultation                                                  FA
                           Board of                                 Independent
                           Directors              Advice/opinion
                                                                     committee*
      LA                                                                                                      LA

                                                                            *Several members can be selected from
                                                                             independent Outside Directors and experts

                    Secretariat:                                     Secretariat:
                    Board of Directors                               Finance             *FA: Financial advisor
                    Secretariat / Team Leaders                                            LA: Legal advisor

                                                                                               Information
         Strategy                                               Stock Price Analysis
                               Fact Finding Team                                               Management
     Formulation Team                                                  Team
                                                                                                  Team     73
Ⅱ. IFRS                                                            Create and Bring to Life “New Happiness.”

Purpose of Adopting IFRS

   □ Decided it is effective tool to change awareness about and system of
     business management and achieve midterm business targets
   □ Applied IFRS when midterm 5-year plan started in FY2017

          Purpose of adopting IFRS             Mid- to long-term business strategy

   ① Business management with                  (1) Strengthen competitiveness of
    focus on profit (P/L)                          Department Store Business through
                                                   new department store model
   Focus of business management shifts
   from “operating profit” to “profit”         ・Shift to profitable business model
                                               ・Build store operation system with high
                                                asset efficiency
   ② Business management with
    focus on asset efficiency (B/S)
   Promote business management to use          (2) Strengthen initiatives in
   assets effectively after “evaluating them       growth areas
   properly”
                                               Through M&A and alliance
   ③ Response to M&A and                        ・Incorporate growth areas
     globalization                              ・Expand businesses in overseas markets
   Promote M&A, alliance, IR, etc.
                                                                                                       74
   Improve brand image
Ⅱ. IFRS                                                                               Create and Bring to Life “New Happiness.”

Response to New Accounting Standards

    Recorded at present discounted value of unexpired operating leases
  ⇒ Assets/liabilities recognized on lessee’s B/S will increase

                                                 Accounting for lessees
                         Operating leases                                 Finance leases
  Former standards

                                      Rent expenses /                 Lease assets / Lease obligations
                                                                      Lease obligations / Cash and deposits
                                     Cash and deposits
                                                                      Interest expenses / Cash and deposits
                                 (not recognized as assets)           Depreciation / Accumulated depreciation

                                  On balance (same as finance leases)
  IFRS 16

                     Right-of-use assets / Lease liabilities
                     Lease liabilities / Cash and deposits       Excluding
                                                                 short-term leases (within 12 months) and
                     Interest expenses / Cash and deposits
                                                                 low-value leases (purchase price of $5,000
                     Depreciation / Accumulated depreciation     or less when new)
                                                                                                                          75
Ⅱ. IFRS                                                                                Create and Bring to Life “New Happiness.”

Impact on Financial Statements

◎Impact of IFRS (applied in 2017)
 B/S: Total assets decrease
     ・・・ Evaluated at fair value, assets including land decrease (debtor) / Net assets decrease (creditor)
 P/L: Operating profit decreases
     ・・・ Sales are presented on a net basis (Gross amount is presented for reference)
          Non-operating expenses/income are replaced with other operating expenses/income
          Ordinary profit is not presented and others

◎Impact of new lease accounting (applied in 2019)

 B/S: Total assets increase ・・・ Recognize right-of-use assets (debtor) / lease liabilities (creditor)
 P/L: Operating profit increases ・・ Depreciation < Rent expenses
 CF: Operating CF increases / Financing CF decreases ・・・ No impact on total CF (same amount of transfer)

                                                                                                                           76
Ⅲ. Finance talents                                                     Create and Bring to Life “New Happiness.”

Placement and Evaluation of Finance Talents

□ Financial Strategy Unit of JFR formulates placement and evaluation plan
  for finance talents of operating companies
  Human Resources Strategy Unit makes a final decision after discussing
  with Affiliated Business Unit

【Former】1 reporting line and evaluation   【New system】 2 reporting lines and evaluation

    JFR          Senior Executive             JFR       Senior Executive General Manager
                General Manager of                          of Financial Strategy Unit
              Financial Strategy Unit                    ① Transfer and placement /
                                                           Promotion and pay raise plan
              Affiliated Business Unit
                 Human Resources                            Affiliated Business Unit
                    Strategy Unit                        Human Resources Strategy Unit
                                                         Final decision on transfer and
                                                         placement / promotion and pay
                                                         raise plan
           Operating companies
           (responsible person)
       ① Transfer and placement /                   Operating companies
         Promotion and pay raise                    (responsible person)
       ② Semiannual/annual                       ② Semiannual/annual
         performance evaluation                    performance evaluation

       Finance responsible person of                  Finance responsible person of
           operating companies                            operating companies
                                                                                                           77
Ⅲ. Finance talents
 Employment and Development Plan of                              Create and Bring to Life “New Happiness.”

 Finance Talents

 ① Employment of new graduates and mid-career job seekers in
   cooperation with HR divisions
    ■ Finance divisions participate in recruitment activities to identify
      people trained in finance and assign them to finance divisions
        Newly graduated employees are assigned after one-year OJT in stores

 ② Career-path-conscious finance talent training
    ■ Acquire overall basic accounting/finance operations intensively in short term
      Aim to complete in 5 years after assigned to finance divisions
    ■ Measure business ability regularly and quantitatively

Introduction       Beginning                 Middle                Realization             Contribution
   OJT
    in         Acquire   Search   Shape       Seek      Pursue
                                                                         MG                      GM
  stores       basics    career   career     career     career

                                                                                                    78
Ⅳ. The Company’s quantitative management objectives                                     Create and Bring to Life “New Happiness.”

FY2021 Quantitative Management Objectives

                     FCF
                                      Operating profit                ¥56 bn
                                                                          (Up ¥14.2 bn from FY2016)
                      >

                     0
                     ROE
                                       Operating margin                           10%
                     8%
                                                                      8.0% or more
         Operating
                           Equity ratio
          margin

                           40%                     ROE
         10%

                                  Reason behind ROE target of 8%
                                                         Cost of shareholders’ equity
                                       FY2021
                                                         recognized by the Company
                                      ROE target

                           8.0% or more > 6 - 7%

                                                                                                                            79
Ⅳ. The Company’s quantitative management objectives                                                Create and Bring to Life “New Happiness.”

Progress of Business Portfolio Transformation
   “Real Estate Business” is growing steadily with opening of “Ginza Six” and “Ueno
   Frontier Tower”
   Parco Business reports loss on business liquidation in FY2018 due to decision to close
   Kumamoto Parco and Utsunomiya Parco
                                                                                                                     (Billions of yen)
                                Percentage of “operating profit” (before application of IFRS 16)                    56
                                                                                                                  Credit and
                                                                                                                   Finance
                                          49.5                                                                      Other
                                                                                                                   18%
                     41.7                                                   45
              Credit and Finance
                     Other                                 40.8                                                 Real Estate
                                                                                                                   12%

Real Estate
                                                                                                                   Parco

                    Parco

                   Department                                                                                    Department
                      Store                                                                                         Store

                                                                          Forecast                               Forecast
                                                                                                                               (FY)
                                                                                                                                         80
Ⅳ. The Company’s quantitative management objectives                  Create and Bring to Life “New Happiness.”

Creation of Cash Flows and Strategic Investment

                                                                    Capital investment
                                        Investing cash flows
                                        ¥200 bn or more
                                                                    Growth investment
   Operating cash flows
  ¥260 bn or more
                                                                    Shareholder return
                                           Free cash flows
                                        ¥60 bn or more
                                                                     Expansion of equity

            Implement capital policy well balanced among strategic investment,
                improvement of shareholder return and expansion of equity

       Realize management structure that can achieve 8% ROE continuously                                81
Ⅳ. The Company’s quantitative management objectives                         Create and Bring to Life “New Happiness.”

 Annual Forecast of Capital Investment

      □ Accumulated investment for 5 years of midterm plan: ¥200 bn
        Investment will peak in FY2019, and subsequently free CF will turn
        significantly positive
      □ Properly judge investment matters based on hurdle rate set by business

(Millions of yen)

                                                                             Other

                                                                  M&A
                                                                                               Daimaru
                                                                                             Matsuzakaya
                                                                          Capital investment  (excluding
                                                                          Growth investment Real Estate)

                                                                           ¥200             bn
                                                                             (5-year total)
                                                                Parco
                                                               Business
                                                                                          Real Estate
                                                                                           Business

                                                                                                                82
                                                    (FY)
Website                https://www.j-front-retailing.com

                                                                      Create and
                                                                     Bring to Life
                                                                   “New Happiness.”

Forward-looking statements in this document represent our assumptions based on information currently available to us and inherently involve potential
risks, uncertainties and other factors. Therefore, actual results may differ materially from the results anticipated herein due to changes in various factors.
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