Marie Stopes Australia Interior Style Guide - 12 May 2020
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Marie Stopes Australia Interior Style Guide 12 May 2020
Marie Stopes Contents 2
Style Guide
These guidelines have been designed Contents 2
to encourage a nurturing and safe Introduction 3
space for the clientele of Marie
Brand Values 4
Stopes Australia.
Core Values 5
Client Commitment 6
Personality Traits 7
Customer Journey 8
Client Journey 9
Arrival Experience 10
Waiting Experience 13
Consultation Experience 18
Procedural Experience 20
Recovery Experience 23
Material + Refernce Guide 25
01. Signage 26
02. Glazing Decal 27
03. Plantscaping 28
04. Wall Colour 32
05. Floor Treatment 34
06. Hygiene 38
07. Lighting 39
08. Privacy 43
09. Furniture 44
10. Reception 48
11. Artwork 49
12. Reading Material 51
13. Crockery + Tapware 52
Proposed Interior Design Palette 53
Marie Stopes Introduction 3
Style Guide
Introduction To provide the very best level of care, our
interior spaces need to be sophisticated
environments that can engage our clients
Our spaces need to assist in removing any
sense of stigma or shame associated with
sexual and reproductive health choices.
in a conscious process of inner healing and
mental peace. Our spaces need to make both clients and
staff feel safe.
To achieve this, we believe there are six
key considerations which must underpin the Our spaces need to allow for privacy.
design of any of our spaces:
Our spaces need to feel clean and hygienic.
––creating healthy and safe spaces
––creating spaces for everyone Our spaces need to feel comfortable not
––making spaces functional just for our clients, but also for their
support people and our staff.
––improving organisation
––creating a relaxing environment Our spaces need to provide ample storage
––creating a healing environment and circulation for optimal functionality.
The following statements are the company’s Our spaces need to communicate information
design intentions that need to be addressed cleanly and clearly.
when undertaking any interior design
or styling projects for Marie Stopes Our spaces need to breathe.
Australia.
Marie Stopes 4 Style Guide Brand Values
Marie Stopes Core Values 5 Style Guide Core Values Marie Stopes Australia is pro choice. Fiercely so. We believe every person, regardless of circumstance, should have access to sexual and reproductive health services as a basic human right.
Marie Stopes Client Commitment 6 Style Guide Client Commitment We are the only provider to offer a truly holistic, client-centred approach. Developed through research, our model of care ensures clients are supported through every step of their experience, including pre- and post- procedure services. Our interiors respond to the learnings of Trauma- informed design with the goal of creating physical spaces that promote safety, well-being, healing and empowerment.
Marie Stopes Personality Traits 7
Style Guide
Personality
Traits approachable
calm
Marie Stopes Australia has three key personality
traits that embody our human characteristics.
We are:
empathetic
––Empathetic
––Wise
––Safe
understanding
In addition to these traits we are also:
––Approachable
––Calm
––Understanding wise
It is important when entering one of our
facilities that our personality traits are clearly
felt and experienced. safe
Marie Stopes 8 Style Guide Customer Journey
Marie Stopes Customer Journey 9
Style Guide
Customer ARRIVAL
Journey EXPERIENCE
The complete Customer Journey begins The important Trauma informed design
WAITING
when a client first makes contact considerations we have addressed for EXPERIENCE
with Marie Stopes - via an online each of these zones includes:
search, email or phone.
–– Removal of adverse stimuli
To ensure a cohesive brand –– reduction of environmental
experience, the alignment of this stressors
first step on their sexual or –– creation of a multi-sensory
reproductive health journey must environment
be consistent with their physical –– providing the ability to
arrival to the clinic. exhibit self-reliance
–– providing connection to the
By aligning brand colours, language natural world CONSULTATION PROCEDURAL
and signage across all aspects of –– creating separation from EXPERIENCE
the business, clients will feel a
EXPERIENCE
individuals who may be
sense of safety and consistency that distressed
will allow them to feel secure and –– reinforcing an individual’s
supported in their decisions. sense of personal identity
There are five key experiences in –– promoting the opportunity for
the physical experience of the choice
Marie Stopes journey, each which –– creating a sense of safety
needs to take into consideration
the Principles of Trauma Informed
Design. These experiences are:
arrival experience RECOVERY
waiting experience EXPERIENCE
consultation experience
clinical experience
recovery experience
Marie Stopes Arrival Experience 10
Style Guide
Arrival ARRIVAL
Experience EXPERIENCE
The arrival to a Marie Stopes clinic can be
WAITING
accompanied by a range of conflicting emotions, EXPERIENCE
from relief and happiness, to guilt, sadness,
regret and grief. As no two client’s journey’s
are alike, it is important that the arrival
experience provides a sense of calm, competent
professionalism and emits a confident pride in the
service being provided.
PROCEDURAL
CONSULTATION
EXPERIENCE
EXPERIENCE
RECOVERY
EXPERIENCEMarie Stopes Arrival Experience 11
Style Guide Exterior
Arrival
Experience
Exterior 7 4
The exterior arrival experience is the first
physical opportunity to reflect the company’s 1
brand values.
Signage and adequate wayfinding from the car park 2
will ensure clients feel confident upon arrival. 6
It is important to put oneself in the eyes of a
client and test this arrival journey - if there
is a complex journey from the car park to the
entrance, there needs to be a signage system, with
consistent size and colour, to guide the path, and 3
wherever possible it needs to bypass the garbage
bins. To remove any sense of stigma, the arrival
path needs to feel open and optimistic.
5
The use of decals and signage on the building
should create an organic comforting experience.
The decal should not have a corporate aesthetic
and we heavily discourage the literal use of
elements of the logo in creating a motif. We
recommend the use of soft colours and flowing
forms that create a gentle landscape viewed from
both the interior and exterior.
Plants are an important design element in
the arrival experience as they an optimistic
connection to the natural world. The scale and
positioning of these plants and selection of pots 1
–– Signage 5– Floor Treatment
–
are integral style elements.
2
–– Glazing Decal 6– Hygiene
–
A clean, well swept entrance mat provides a
welcome message of hygiene and care and warm 3
–– Plantscaping 7– Lighting
–
lighting gives a message of safety and a feeling 4
–– Wall Treatment
of coming home.Marie Stopes Arrival Experience 12
Style Guide Interior
Arrival
Experience 7
Interior
4
The interior arrival experience must provide a
sense of privacy and safety both for new clients
arriving and for those already checked in.
Reception should be located as the first access
1
point to the facility, ensuring new clients do not 8
have to walk past people who are already waiting.
There needs to be a privacy division between the 10 6 3
reception zone and the waiting zone, ideally with
a couple of chairs provided for clients to fill
out any remaining paperwork and have easy contact
with the receptionist. 9
Hygiene messaging needs to be strong and clear
from arrival, with hand sanitiser stations
available before the client comes into contact
with staff. Signage for hygiene should be placed
within the dedicated colour zone that demarcates
hygiene across the facilities.
Similarly, there should be a curved edged cork
board mounted at reception to ensure all essential 5
communication has a designated zone.
The choice of paint colours, warm lighting,
reception counter design, plants and floor 1
–– Signage 6– Hygiene
–
surfaces are discussed in the Material + Reference
section of this guide. 2
–– Glazing Decal 7– Lighting
–
3
–– Plantscaping 8– Privacy
–
4
–– Wall Treatment 9– Furniture
–
5
–– Floor Treatment 10
–– ReceptionMarie Stopes Waiting Experience 13
Style Guide
Waiting ARRIVAL
Experience EXPERIENCE
A most significant proportion of the client WAITING
journey is spent in different stages of waiting.
EXPERIENCE
01. reception wait
02. consultation wait
03. procedure wait
04. waiting for a loved one
In addition to the client’s waiting experience,
are the waiting times of their loved ones; many
whom stay for the duration of the procedure. PROCEDURAL
CONSULTATION EXPERIENCE
Waiting is a time of reflection and observation.
EXPERIENCE
When emotions are given time to surface,
the desire for privacy or company can vary
accordingly. In order to best respond to the
shifting needs of clients and their support
people, there needs to be much consideration
planed in the design, layout and materiality of
these zones.
RECOVERY
EXPERIENCEMarie Stopes Waiting Experience 14
Style Guide
Waiting
Experience
01 7
4
The reception waiting experience is an opportunity
to create a sense of comfort and familiarity,
11
allowing clients to feel as if they’re visiting
the lounge room of their fastidiously clean and
organised aunty.
8
Warm lighting and soft paint colours accompanied
by plants, artwork and comfortable seating options 9
will ensure this mood is provided. 6 3
5
1
–– Signage 5– Floor Treatment
– 9–– Furniture
2
–– Glazing Decal 6– Hygiene
– 10–– Reception
3
–– Plantscaping 7– Lighting
– 11–– Artwork
4
–– Wall Treatment 8– Privacy
–Marie Stopes Waiting Experience 15
Style Guide
Waiting 7
Experience
02
4
The curse of most health care waiting spaces is
the quality and age of most reading material on
offer.
1
At Marie Stopes we recommend the provision of
an informative library of magazines that are 12
pro-choice, pro-women, inter-generational,
multicultural and non binary. The magazine 1–– Signage
selection should be carefully curated based on 6
quality journalism that isn’t responsive to weekly 2–– Glazing Decal
trends or gossip and is topical regardless of date
of issue. 3–– Plantscaping
By creating a designated library nook, with 4–– Wall Treatment
distinct colour zoning, ideally slightly removed
from where other clients are sitting, we 5–– Floor Treatment
encourage clients to stand up, stretch their legs 3 6–– Hygiene
and perhaps be exposed to a selection of writing
they may have otherwise not encountered. 7–– Lighting
9
The medium length articles allow a healthy 8–– Privacy
diversion from clock-watching and provide an
opportunity to disconnect from one’s mobile phone. 9–– Furniture
10–– Reception
5 11
–– Artwork
12
–– Reading materialMarie Stopes Waiting Experience 16
Style Guide
Waiting
7
Experience 4
03
11
1
Seating configurations need to provide flexibility 6
and comfort.
Clients need to be able to feel there is a choice
of how and where they want to seat, offering 8
grouped configurations for those who come with a
larger support group and privacy for clients who
may be alone or seeking solitude.
9
Wherever possible, chairs on tracks should be
avoided as they provide no sense of choice and
feel too institutional. In instances where these
chair sets cannot be replaced, the upholstery 3
needs to be considered, so that there is a break
in colour or texture along the row. There are
quality, high performance fabrics that can be used
to achieve this. 12
Seating should be punctuated by small side tables 5
to provide physical spacing between people and
offering a resting surface for hot or cold drinks.
Flooring surfaces should transition in these
zones to create a clear sense of comfort, giving
a silent prompt that clients should get cosy
as they might be there for some time. Wherever 1
–– Signage 5–– Floor Treatment 9–– Furniture
possible site lines from consulting rooms should
be obscured using plants or other simple screening 2
–– Glazing Decal 6–– Hygiene 10
–– Reception
devices.
3
–– Plantscaping 7–– Lighting 11
–– Artwork
There should be direct internal access to a
bathroom for clients and their support people - 4
–– Wall Treatment 8–– Privacy 12
–– Reading Material
they should not need to leave the facility to use
the bathroom.Marie Stopes Waiting Experience 17
Style Guide
Waiting
Experience
7
04
A refreshment station is an integral requirement
to the waiting experience, offering clients and
their support team the ability to grab a glass 3
of water or make a cup of tea or coffee. It also
1 12 1–– Signage
provides a welcome punctuation in the waiting 11 2–– Glazing Decal
journey and is an opportunity for Marie Stopes
to promote some of the company’s philanthropic
achievements or requests for donations in a non- 6 3–– Plantscaping
confrontational or invasive location. 4 4–– Wall Treatment
5–– Floor Treatment
6–– Hygiene
7–– Lighting
8–– Privacy
9–– Furniture
10–– Reception
5 11
–– Artwork
12
–– Reading material
13
–– CrockeryMarie Stopes Consultation Experience 18
Style Guide
Consultation ARRIVAL
Experience EXPERIENCE
The consultation marks the transitional phase
WAITING
of the client journey, when more knowledge is EXPERIENCE
gathered, decisions formed and procedures put
into place. This can be a time of mixed emotions
and responses and as such clients need to feel
supported and the room needs to feel organised,
proficient and calm.
The first consideration of these spaces is to
ensure staff feel safe. Staff desks must be
positioned close to the door so they have the
quick ability to leave the room and there must be PROCEDURAL
room for more than one chair for the client and CONSULTATION
possibly their support person. EXPERIENCE
EXPERIENCE
Any built-in joinery should have rounded edges and
be made in one of the brand’s soft colours.
Distraction is incredibly helpful in these
small spaces, which can be achieved through
the selection of colours, artwork and ceiling
treatment.
Signage and hygiene should be organised in groups
as per the Materials + Reference guide.
Wherever possible an indoor plant or good quality RECOVERY
fake plant will assist in provide comfort in these EXPERIENCE
rooms.
Each consulting room needs the ability to
control it’s own air flow to best accommodate the
temperature of staff and clients.Marie Stopes Consultation Experience 19
Style Guide
7
Consultation
Experience
Most facilities have long hallways that need to
be traversed to arrive at consulting rooms. These 11
hallways can easily feel foreboding with their low 2
ceilings and narrow walkways.
Through the careful selection of colours and a 1 6
softening of lighting tones, these spaces can
become a calming transition zone. Considered 1–– Signage
placement of framed artworks or informative 2–– Glazing Decal
posters outside each door, allows for a moment of
pause and recalibration before clients return to a 3–– Plantscaping
waiting room. 4
4–– Wall Treatment
In the instance of long hallways that end at a
wall, there should be special consideration given 5–– Floor Treatment
to the colour or decal on this wall.
6–– Hygiene
7–– Lighting
8–– Privacy
9–– Furniture
10–– Reception
11
–– Artwork
12
–– Reading material
5
13
–– CrockeryMarie Stopes Procedural Experience 20
Style Guide
Procedural ARRIVAL
Experience EXPERIENCE
Whilst the Clinical Experience is predominantly
WAITING
informed by codes and regulations there are a few EXPERIENCE
important moments in the preparation and arrival
to the treatment rooms that present an important
opportunity to further communicate Marie Stopes’
competence and care and to create a cohesive
facility.
PROCEDURAL
CONSULTATION EXPERIENCE
EXPERIENCE
RECOVERY
EXPERIENCEMarie Stopes Procedural Experience 21
Style Guide
Procedural
Experience
Wherever possible the external corners of the
procedure rooms should be rounded to soften the
circulation flow. When grouped as a central hub,
this zone should also have a distinct lining to
the exterior to distinguish it from the adjacent
rooms. Using soft tones and gentle timbers is an
effective way to achieve this.
Exterior of procedure rooms to be in a
different material to other walls.
(e.g. in a timber laminate)
This will create a warm hub as the centre
of the building.Marie Stopes Procedural Experience 22
Style Guide
Procedural
Experience
Preparation
The removal of personal clothing and jewellery in
preparation for a procedure can be a vulnerable
moment for many people as they are removing
their chosen public identity and stepping into
a nondescript surgical gown. To improve this
experience, we suggest creating pigeon-holed Add warmth into the
joinery with integrated signage that communicates materiality of the changing
the requirements of what to wear and where to zones to enable the client
store their belongings. to feel secure when
beginning their procedural
Any baskets given to clients should ideally be
journey.
made of a washable plastic in a gentle colour,
with an additional small tray provided for small
item storage. X X
Wall colour and upholstery colour should be warm
and lighting should be warm and gentle.
Assign baskets to client
and consider the security
of their items during
their procedure.
Joinery will help keep the Use of less clinical storage
rooms tidy and professional. will help the client feel
relaxed.Marie Stopes Recovery Experience 23
Style Guide
Recovery ARRIVAL
Experience EXPERIENCE
The recovery experience is the end of the physical
WAITING
journey within the Marie Stopes facility, and EXPERIENCE
as such has the responsibility of returning the
client back to a sense of security, ready to
return home.
Privacy, warmth and comfort are all important
aspects of this experience, which can be achieved
through a gentle colour palette and warm lighting.
The recovery zone requires direct access to
bathroom facilities. PROCEDURAL
CONSULTATION EXPERIENCE
EXPERIENCE
RECOVERY
EXPERIENCEMarie Stopes Recovery Experience 24 Style Guide Recovery Experience Privacy, warmth and comfort are all important aspects of this experience, which can be achieved through a gentle colour palette and warm lighting. The recovery zone requires direct access to bathroom facilities and moveable side tables to allow clients to rest a beverage and return their basket of possessions.
Marie Stopes 25 Style Guide Material + Reference Guide
Marie Stopes Material + Reference 26
Style Guide 01. Signage
01. Signage
Consistent signage and wayfinding is integral in
creating a cohesive client journey.
In keeping with the Brand Guidelines, signage
should follow a cohesive colour, size and font
formatting and wherever possible should be
integrated into the built form of the spaces,
rather than laminated and attached with blue tack.
Logo integrated with Printed signage
A signage style guide should be created as an
decal. integrated into the
extension of the graphic Brand Guidelines.
design of the facility.
X X
Signage to be grouped Small laminated signs
together for clarity - adhered with Bluetac look
rather than above and unprofessional.
then on the door.Marie Stopes Material + Reference 27
Style Guide 02.Glazing Decal
02. Glazing Decal
Exterior Arrival
A new decal concept needs to be designed to best
reflect the evolving brand story.
We advise strongly against continued use of the
current decals and suggest the use of a more
organic, less corporate form.
The soft tones and cloud-like forms of this
The decals are an opportunity to view the surface decal promote a sense of calm.
they are being adhered to as a large canvas and
as such should be an opportunity to have ‘artistry
and form’. X
Given the variety of window and door styles across
the nation’s facilities, there should be 2-3
versions to show how to best install decals, with
clear guidelines on height and transparency.
In instances where facilities are being custom
designed, there should also be the consideration
of different glass textures as this is timeless
and ensure continued access to natural lighting.
Decals should be designed as part of the graphic
branding.
This motif is too rigid This shows how the forms can Although too bright, inspira-
and corporate looking, be layered and organic. tion can be sought from the or-
which doesn't relate to the ganic form and layering of this
proportions of the window decal.
lines.Marie Stopes Material + Reference 28
Style Guide 03. Plantscaping
03. Plantscaping
Exterior Arrival
Plants play an important role in our physical and
psychological health and as such, they should be
considered as integral to the interiors as the
role of a chair for clients to sit on.
There are several benefits of having plants in a
health facility:
––Plants help reduce stress and anxiety: 1. Grouped clusters of 2. Where possible directly 3. A large pot with a
They can also help you lower your blood potted plants of different plant into the ground and have tall pot creates good
pressure, feel calmer and self-aligned. heights create good impact. variety in height. impact.
––Plants filter the air: Plants improve
the quality of the air through a natural X X
filtering process, helping you breathe
easier
––Plants can increase productivity:
Plants help you stay more focused, improve
your creativity, memory and mood.
––Plants help fight colds and allergies:
Plants increase humidity and decrease dust
in the environment helping to fight colds.
For allergies, you need to care for your
plants if you want them to help you. Clean
them regularly to avoid dust accumulation.
Planter preferences:
Option 1: Cluster of terracotta or textural pots
with durable plants Empty corners without plants Small pots evenly spaced look
give the impression of lack isolated. If only small pots
Option 2: Planted directly into the ground and
of care. are available, look to raise
have variety in height
up on stands and cluster
Option 3: Single feature pot plant. The scale of closely together.
both the pot and the plant need to be large to
achieve this effect.Marie Stopes Material + Reference 29
Style Guide 03. Plantscaping
Waiting Experience
A plant is only as good as the pot it is housed
in.
Consideration should be given to the size, shape
and colour of any pots as these are part of the
interior experience.
Avoid any square or angular pots and instead seek 1. Rectangular raised planter boxes are 2. Grouped clusters of Integrating an internal
out rounded and rectangular forms. a clever screening device. Plants can potted plants of different garden or green zone
either be planted into soil or kept in heights create good impact. promotes a sense of
Wherever possible use self watering pots or pots to rotate to keep healthy. optimism and calm.
wicking beds as these reduce staff watering
responsibility.
--
Surface preferences
Option 1: Custom-made planter box
Option 2: Terracotta or textural potted plants
Option 3: Mr Kitly self-watering planters
3. Self-watering pots make it
easier to create a watering
schedule, thus reducing staff
responsibilty.Marie Stopes Material + Reference 30
Style Guide 03. Plantscaping
Indoor Plant Indoor Pot
Air-purifying Plants Recommendations
These plants can filter out harmful toxins and
help keep the air clean.
Spider Plant Peace Lily Snake Plant Weeping Fig
Filters: Filters: Filters: Filters:
Benzene + Xylene Benzene, Xylene, Benzene, Xylene, Benzene, Formaldehyde
www.mrkitly.com.au/collections/mr-kitly-x-de-
Ammonia, Formaldehyde Formaldehyde + + Trichloroethylene
cor-selfwatering-pots/
+ Trichloroethylene Trichloroethylene
www.martinkellockpots.com.au/
Boston Fern Bamboo Palm Snake Plant Areca Palm
Filters: Filters: Filters: Filters:
Xylene, Toluene + Benzene, Xylene + Benzene + Formaldehyde Benzene, Xylene,
Formaldehyde Toluene Ammonia, Formaldehyde
+ Trichloroethylene
www.theindianspot.com/best-house-plants-to-clean-
air-and-better-health/Marie Stopes Material + Reference 31
Style Guide 03. Plantscaping
Indoor Plants
Artificial Alternatives
In instances where there is not enough natural
light to keep a real plant thriving, use quality
artificial plants. Any artificial plant needs
to be potted into soil in a terracotta or self-
watering pot, to give a greater illusion of being
real. It is also essential that they are dusted as
part of the cleaning regime.
These are the preferred artificial plants Faux succulents can
http://www.lifelikeplants.com.au/ for the waiting areas. be potted into small
terracotta pots in the
consulting rooms.
If there is no budget for real
flowers at reception, use clusters
of faux foliage or white lillies.Marie Stopes Material + Reference 32
Style Guide 04. Wall Colour
04. Wall Colour
Interior Arrival
The choice of wall colour can Hallway wall through to Reception: 1. Dulux 2. Dulux
dramatically impact the experience of a Sago Quarter Berkshire White
1400mm to ceiling: Dulux Steriguard
space.
paint.
Lighter-coloured rooms are perceived Option 1: Sago Quarter
as more open, less crowded “spatially
Option 2: Berkshire White
available”, and thus safer and more
calming. Hard wearing antibacterial linoleum, run
up wall to 14oomm above floor finish.
Avoid the use of arousing colours in
confined spaces to help reduce feelings Option 1: Marmoleum Onxy+ - Soft Peach
of crowdedness.
Option 2: Marmoleum Onxy+ - Greige
Avoid stark white walls. Option 3: Marmoleum Onxy+ - Light Grey
1.Marmoleum Onxy 2. Marmoleum 3. Marmoleum
To help prevent the spread of infection, Soft Peach Greige Light Grey
Marie Stopes facilities should use
antimicrobial coatings on hard surface
CH-COS
finishes. There are a range of these
products on the market.
The hallways and breakout experience Steriguard
Paint
zones should be softened and better
accentuated by wrapping an antibacterial
linoleum wrap from the floor up the wall. 1400mm
This will also offer greater resilience
against daily wear and tear.
Marmoleum
An eco option is a product called
Marmoleum, which we suggest installing in
the hallways to a datum line of 1400mm
above floor level. A complimentary paint
tone should be used above.Marie Stopes Material + Reference 33
Style Guide 04. Wall Colour
1. Dulux 2. Dulux
Sago Quarter Berkshire White
2200mm
200mm
Waiting Experience
Floor to ceiling:
Dulux Steriguard paint.
Option 1: Sago Quarter
Option 2: Berkshire White.
Marmoleum
Sphera Rosebud
Marmoleum Sphera
Rosebud
200mm
Library Nook
Marmoleum Sphera / Rosebud 50231
––run finish up walls as splashback
––run finish to 2200mm AFFL 2200mm
––curve edges to a 200mm radius where 200mm 200mm
Marmoleum meets with main wall colour
surface.
Marmoleum Walton
Rosemary Marmoleum
Walton Rosemary
Hydration Station
Marmoleum Walton / Rosemary 3355
––run finish up walls as splashback
––run finish to 2200mm AFFL
––curve edges to a 200mm radius where
Marmoleum meets with main wall colour
surface.Marie Stopes Material + Reference 34
Style Guide 05. Floor Treatment
05. Floor 1.Expona Commercial
Light Oak
2. Timber Vinyl
Traditional Oak
Treatment
Arrival Experience
Hallway Floor through to Reception:
Option 1: Polyflor, Expona Commercial
Option 2: Forbo Timber vinyl
Always transition between surfaces with curved
edges, see image references.
Curved transition
between materialsMarie Stopes Material + Reference 35
Style Guide 05. Floor Treatment
1. Bolon Artisan 2. Tessera Chroma 3. Spectrum
Sienna Pasture Melon
Waiting Experience
Waiting Room Floor:
Option 1: Bolon, Artisan Sienna
Option 2: Forbo, Tessera Chroma, Pasture
Option 3: Carpet tile, Spectrum, Melon
Always transition between surfaces with curved
edges, see image references.
Curved transition
between materialsMarie Stopes Material + Reference 36
Style Guide 05. Floor Treatment
Marmoleum Sphera
Library Nook Rosebud
Marmoleum Sphera / Rosebud 50231
––wherever possible, run material on floor at
a distance of 1500mm from edge of joinery.
––curve edges to a 200mm radius where tile Marmoleum
Sphera Rosebud
meets with main floor surface.
200mm
1500mm
Marmoleum Walton
Hydration Station Rosemary
Marmoleum Walton / Rosemary 3355
––wherever possible, run material on floor at
a distance of 1500mm from edge of joinery.
––curve edges to a 200mm radius where tile
meets with main floor surface. Marmoleum
Walton Rosemary
1500mm 200mmMarie Stopes Material + Reference 37
Style Guide 05. Floor Treatment
1.Expona Commercial 2. Timber Vinyl
Light Oak Traditional Oak
Consulting Experience
Hallway Floor through to consult rooms:
Option 1: Polyflor, Expona Commercial
Option 2: Forbo Timber vinyl
1. Bolon Artisan 2. Spectrum 3.Expona Commercial
Sienna Melon Light Oak
Consulting Room Floor:
Option 1: Bolon, Artisan
Option 2: Carpet tile, Spectrum
Option 3: Polyflor, Expona Commercial
Recovery Experience
1. ColoRex 2. ColoRex 3. ColoRex
Jade Pacific Ivory
Create calming pathways and zoning by using two-
tone flooring
The use of two-tone walkways and zone demarcation
creates a gentle form of wayfinding whilst
promoting a sense of calm.
Treatment Room Floor:
Option 1: Marmoleum, ColoRex, Jade
Option 2: Marmoleum, ColoRex, Pacific
Option 3: Marmoleum, ColoRex, IvoryMarie Stopes Material + Reference 38
Style Guide 06. Hygiene
Designated Zone form 1. Bloc 2. Bloc 3. Bloc
example Nordic Sky Lilac Essence Caramel Blush
06. Hygiene
Sanitisation Station
A few considerations to achieve best With the outbreak of Covid-19 and
hygiene include: the subsequent changes this will make
–– Clearly demarcated sanitisation to everyone’s lives, we believe the
stations at every entry and exit healthcare sector should be at the
point and within each zone. vanguard of hygiene.
Each station requires clear
Surface preferences:
communication to be incorporated
into the design. We suggest using Option 1: Polyflor Bloc - Nordic Sky
colour blocks to demarcate these Option 2: Polyflor Bloc - Lilac Essence
zones, ideally using soft forms.
Option 3: Polyflor Bloc - Caramel Blush
–– Copper and brass are the materials
with the best antimicrobial
properties. These metals also
create a beautiful warm aesthetic
that softens clinical zones.
–– We suggest the use of copper or
brass handrails and door handles
alongside the use of copper or
brass sensor technology in the
bathrooms.
–– All joinery should have bench
top cuts out to allow for rubbish
disposal, ensuring nobody needs to
push a flap or open a lid to throw
out waste.
–– To reduce waste and ensure good Wall mount, touch-free sanitisers We recommend the design of designated
hygiene, a dishwasher should be where necessary, within a coloured areas for sanitising, with a consistent
installed in the staff room (and designated zone. form and colour as a wayfinding cue.
ideally the kitchenette) to allow
for proper sterilisation of all
items.Marie Stopes Material + Reference 39
Style Guide 07. Lighting
1 3
07. Lighting
Arrival Experience
The arrival experience needs to exude a homely
calm, allowing clients to feel at ease.
We recommend the use of warm lighting - between
2700-3000K in the arrival zones. Office task
lighting can be as warm as 3500K, but no brighter.
2 4
Avoid using fluorescent ceiling panels in the
arrival zones and instead focus on directional
‘can lights’ and surface mount disc lights that
create a warm, diffuse glow.
--
Lighting preferences
Option 1: Ross Gardam Pola Wall Light
Option 2: Flos Camoflage Wall Light
Option 3: Artemide Dioscuri 14
Option 4: Can lighting in pairs or as task
lighting in necessary areas.Marie Stopes Material + Reference 40
Style Guide 07. Lighting
1
Waiting Experience
We recommend the use of pendant lighting in
waiting zones to create a more welcoming,
calming experience. By suspending pendants to
approximately 2100mm above floor level, the space
will feel more homely.
The Kelvin rating should be no more than 3000K in
these zones.
Ideally pendants should be in a soft diffused
material to create a gentle glow.
--
Lighting preferences: X 2
Option 1: Mori Round Susupension Lamps
Option 2: Hay Rice Paper Lantern, various sizesMarie Stopes Material + Reference 41
Style Guide 07. Lighting
Lighting: Colour Temperature
This diagram shows the difference in lighting
temperatures.
The warm whites should be used in arrival, waiting
and pre-procedure dressing rooms.
Brighter, cooler lighting 3500K and above should
be used in clinical areas and as directional task
lighting.
Lighting should not buzz, hum or flicker.
www.brightledz.com.au/what-is-kelvin/Marie Stopes Material + Reference 42 Style Guide 07. Lighting Ceiling Treatments The ceiling is of additional importance in heathcare facilities as clients often spend time lying down or reclining. The ceiling presents an opportunity to create softness and reassurance through choice of materials. Existing ceiling grids with fluorescent light panels can be updated with adhesive or skylight imagery of clouds and trees. This would be particularly helpful in consulting rooms. In hallways and waiting rooms we suggest replacing ceiling panels with antibacterial acoustic panelling to give a soft felted look. Wherever possible the size of fluorescent grid lights should either be reduced to narrow slits or doubled in size to create the sense of large skylights. Ceiling lights through hallways should be warm, between 3000 - 3500K. All ceiling lights in Consulting Rooms should be dimmable.
Marie Stopes Material + Reference 43
Style Guide 08. Privacy
08. Privacy 1. Curtain
The ability to find privacy is essential in Marie
Stope’s provision of a safe service.
Clever positioning of sheer curtains, rectangular
planter boxes and glass decals can create privacy
without compromising on aesthetics.
An incorrect gesture to create privacy can readily 2. Planter box
give off a sense of shame. Cheap lattice screens,
poor decals and large signs do not serve to
empower clients with their choices.
--
Material preferences
Option 1: Linen sheer curtains
Option 2: Coloured planter boxes
Option 3: Glazing choice / decal
3. DecalMarie Stopes Material + Reference 44
Style Guide 09. Furniture
09. Furniture 1 2
Arrival Experience
Furniture arrangements have significant Armchair preferences:
impact on an individual’s experience of
Option 1: Kezu,Artifort Andrea armchair
a space.
Option 2: Pamela chair, Castlery
If a space is perceived as open with
Option 3: Low Nest chair,ECF
clear sightlines and few barriers, it
can increase a client’s mood and sense Option 4: Debbie chair, Castlery 3 4 5
of safety. Option 5: Beetle chair, Gubi
Wherever possible, provide a variety of
Side table preferences:
individual armchairs, allowing clients
choice in where and with whom they would Option 4: Cousins side table, ECF
like to sit. Option 5; Kaira side table, West Elm
The arrival furniture needs to be Option 6: Flo side table, Jardan
comfortable and inviting and have a
small footprint so as to not take up Custom furniture could also be made to
much space. This also ensures the best suit the Marie Stopes environments.
clients work through their forms in a
timely manner before moving into the
4 5 6
waiting zone.
The seat height should ideally be
between 450-480mm.
We recommend the use of small round top
side tables in natural timber tones to
complement these chairs.Marie Stopes Material + Reference 45
Style Guide 09. Furniture
Waiting Experience X
References Images
In order to provide the most versatile seating
arrangements and greatest sense of personal
agency, we recommend furnishing the waiting spaces
with a combination of modular couches and free
standing armchairs, interspersed with coffee
tables, side tables and plants.
High backed armchairs provide privacy and noise
buffering and are a clever styling device to
separate different waiting zones.
Seat heights of chairs should be between 450mm to
We strongly advise against the use of
480mm and have a gentle recline. There should be
these track chair systems. If impos-
armrests on some chairs to assist elderly or less
sible to replace, they should be re-
able clients to get up.
upholstered in the new brand colours,
Ideally, Marie Stopes could develop a small ensuring that there is a change of
collection of chair styles that can be upholstered pattern and colour along the group.
in waterproof, antimicrobial fabrics. We work This will allow clients to still feel
with a local commercial furniture manufacture who like they have a choice of which col-
specialises in the healthcare sector. our or texture they would like to sit
on.
Side tables should be round an in natural timber
tones.
Seating with curves a integrated benches create a
comforting experience. Wherever possible create
separation through the use of shape and plants.Marie Stopes Material + Reference 46
Style Guide 09. Furniture
Waiting furniture 1 4
Coffee table preferences:
Option 1: Linen
Option 2: ECF Cousins Table
Option 3: Kaira Coffee Table, West Elm
Sofa preferences: 2 5
Option 4: ECF Esy Nest Sofa
Option 5: Plenum Sofa, Fritz Hansen
Option 6: Pebble Sofa, Castlery
Option 7: Gubi, Stay Sofa
Custom furniture could also be made to best suit
the Marie Stopes environments.
3 6 7Marie Stopes Material + Reference 47
Style Guide 09. Furniture
1. Materialised Materialised
Upholstery Jilji Petrol Seidler Aegean
The choice of upholstery has an ability to
transform an otherwise unappealing chair.
We recommend working with a company called
Materialised to use their Zircon Zem and other
crypton fabrics. A leader in the industry,
Materialised has a sublimation print technique
that is able to create custom colours and textures
and heat set them onto heavy duty health care 2. Materialised Materialised
fabrics. Sandhills MPL Pickle
Selection of prints needs to be done with caution,
as a print can look dated quickly. Any prints
chosen need to be complemented by similarly toned
solid colours. In all instances we encourage
X
the use of textured looking fabric (even if
the texture is printed on) as this gives a more
homely, relaxing feeling to the furniture.
The prints we’ve selected are design by an
Indigenous artist and work well with the brand 3. Materialised Materialised
colours. Malua Rose Artisan Mesa
Upholstery preferences:
Option 1: Blue colourway
Materialised - Jilji Petrol, Zirion Zem
Materialised - Crypton Seidler Aegean
Option 2: Green colourway
Materialised - Sandhills Meadow, Zirion Zem
Materialised - Grain MPL Pickle, Zirion Zem Avoid crowding furniture into tight corners
and ensure there is a side table to create
Option 3: Pink colourway separation between different chair styles.
Materialised - Malua Rose, Zirion Sem Choice of upholstery colour must be tonally
Materialised - Artisan Mesa, Zirion Sem complementary.Marie Stopes Materials + Refernces 48
Style Guide 10. Reception
10. Reception Corian
Ricepaper
Corian
Salt
The reception desk performs a range of important
tasks at the arrival of the facility.
Not only does it need to be warm and inviting to
clients, it needs to create a sense of safety,
practicality, privacy and efficiency for staff.
We recommend having at least one curved end on
Timber
the reception desk to create a gentle arrival and
Laminate
facilitate flow through the space.
Material selection should consider antibacterial
hard finishes, like Corian for the bench top and
wherever possible light coloured natural timber
laminate should soften the aesthetic.
Staff and volunteers should avoid clutter, piles
of paperwork or other stacks of boxes or supplies
that may prove distracting or irritating to
residents or clients.
--
Top Surface preferences
Option 1: Corian - Ricepaper
Option 2: Corian - Salt
Joinery matieral:
Option 1: Timber Laminate
Option 2: Corian - RicepaperMarie Stopes Materials + Refernces 49
Style Guide 11. Artwork
11. Artwork
References Images Waiting room artworks
Artwork and aesthetics can enhance the soothing
and calming qualities of a space.
Much research has been done into the selection of
artwork or Trauma-led design integration.
Some basic rules of thumb to follow:
Landscape paintings are all associated with 1. www.kmart.com.au
increased positive affect and comfort, and doubles 2. www.oliveetoriel.com
as a natural view. 3-5. www.society6.com
1 2 3 6-7. www.etsy.com
Attention should be paid so that the art does not
convey meaning or symbolic significance that would
generate or arouse negative feelings. Abstract Artworks for inside
paintings can be difficult to get right. consulting rooms
Where possible installed artwork can garner
greater attention and promote connection if the
information about the artist and title of the
artwork is displayed.
Avoid images of people’s faces without relevant
information to accompany their faces. It should
always be asked ‘what message or story am I
telling by hanging this artwork’ and would someone
who has never seen that image before understand
it’s relevance to Marie Stopes?
4 5 6 7Marie Stopes Materials + Refernces 50
Style Guide 11. Artwork
Framing and Layout
The location of artworks needs to connect to the
zone where it is being hung. The height artworks
are hung at also have large impact on a space.
Even though these frames are Repetition of size and position
There are a couple of simple rules that provide a different sizes and colours their is very calming
sense of calm across a facility: grouping makes them a family.
–– find a consistent height (eg. 1600mm) and
centre each image to that height. X
–– chose consistent frame colours and widths to
make the facility feel more ordered. There
are many inexpensive frame options from places
like Kmart.
–– look at the site lines from couches, doorways
and tea and reading zones and see where your
eye travels and rests. This can help identify
where an artwork can be placed.
Too many pieces of If these notifications were each Avoid fixing posters with
information not grouped inset into a basic black A4 frame, Bluetac. Always try to frame
together or aligned. it would immediately improve the information and group with
aesthetic. like-minded information.Marie Stopes Materials + References 51 Style Guide 12. Reading Material 12. Reading 1 2 3 Material We recommend bi annual and quarterly subscriptions to quality, open-minded magazines. Empowering and educating magazines and reading: Option 1: Dumbo Feather Option 2: Riposte Option 3: Oh Comely Option 4: Womankind Option 5: Fantastic Man 4 5 6 Option 6: The Gentlewoman
Marie Stopes Materials + References 52
Style Guide 13. Crockery + Tapware
1 2 3
13. Crockery +
Tapware
Tea Station recommendations:
Option 1: Morphy Richards Kettle
4
Option 2: Vista mug, Target
Option 3: Nara mug, Target
Option 4: Vue Illusion canister, Myer
Sensor tap ware:
Option 5: The Splash Lab, sensor tap amnd soap
dispenser
Option 6: Zip HydroTap Arc Boiling and Filtered
Water, sensor operated.
Tap ware can be custom made if required.
5 6
We suggest the use of antimicrobial copper taps
where possible, as well as a sensor zip tap.Marie Stopes Materials + References 53 Style Guide Proposed Interior Design Palette Proposed Interior Design Palette Human-centered design is an approach to problem solving that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. We proposed a palette of interchangeable finishes, with the overall concept to be made up of neutral and earthy tones including off-white and timber. There are three core colour schemes to the Marie Stopes interior palette: –– blue –– terracotta –– olive green For the experiential ‘touch point’ zones we have allocated three tonal variations: –– Library Nook: peach –– Hydration Station: olive green –– Sanitisation Points: blue We suggest the use of antimicrobial copper surfaces, tap wear and handrails, due to it’s ability to kill bacteria and minimise the spread of infectious disease.
5 cross street, brunswick east, 3057 kim@thesustainablestylist.com
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