Market Review & Fragrance Collection - 2020 Presented by - Kompozycje ...
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Market Review & Fragrance
Collection
2020
Presented by y
UNGERER LIMITE D
Ungerer Limited | Sealand Road | Chester | UK | CH1 4LP
T: +44 (0) 1244 371711 | F: +44 (0) 1244 380185
www.ungererlimited.com 19/5578
UNGERER LIMITED’S latest insight into the UK Male Beauty Market
This review will assess the current male beauty market, highlight
market factors and influences, and introduce our new fragrance
collection for 2020/2021.
The main point of reference for this review is Cosmetics Business
Male Beauty Trend Report published in April 2019. Other credible
sources, including Mintel and Global Data, were also used.
In addition to the above we have also taken inspiration from
recent launches and industry innovations.
1
The Market 3
Market Trends 10
Brand Focus 17
Fragrance Trends 33
Conclusion 40
2
3
A shift has taken place and male beauty has evolved to address the
real needs of men.
Brands are opening conversations about male concerns and the
category has a fresh new feel to it, with outdated perceptions of
masculinity finally being redefined.
New segments have been established across traditional male lines
due to the growth of younger, more experimental consumers,
and existing product categories are being reconsidered and
restructured.
Trends such as vegan, halal, natural and farm to face are all quickly
being incorporated into male personal care products, and brands
are placing a strong focus on inclusivity.
SOURCE: Cosmetics Business Male Beauty Trend Report [April 2019]
4
GLOBAL VALUE GROWTH
$50.4BN (£39.57BN*) + 1.7%
SHAVING FRAGRANCES TOILETRIES
28.6% 32.9% 38.5%
$14.4BN (£11.02BN*) $16.6BN (£12.71BN*) $19.5BN (£14.92BN*)
- 0.6% + 2.7% + 2.6%
SOURCE: Cosmetics Business Male Beauty Trend Report [April 2019]
*based on conversion rate of 0.76 taken from xe.com [07.11.19]
55
What it means to be a man today is very different and attitudes
towards male beauty are changing.
Overtly masculine one-size-fits-all products are becoming a thing of
the past. New brands are more emotive and consumers are looking
for products that are more sophisticated.
The ideology of ‘toxic masculinity’ is also transcending into
something much more neutral and engaged with self-confidence.
Consumers are looking for products that make them feel body
confident - helping them to be their true best self.
Male taboos are slowly dropping and products like anti-ageing
serums, masks and even make up are steadily growing.
SOURCE: Cosmetics Business Male Beauty Trend Report [April 2019]
6
HOW I LOOK MATTERS
looking good and feeling good are intrinsically linked with
60.7% of men feeling concerned about their appearance
WELLNESS AND FITNESS COME HAND IN HAND
blurred boundaries between health and beauty have led to
brands targeting fit-lifestyles and sports enhancing performance
BEING ACCESSIBLE IS KEY
direct-to-consumer (DTC) start-ups have seen success,
and brands are prioritising simplicity on the shelf
ETHICAL, SUSTAINABLE AND NATURAL BRANDS
are the ones to watch out for, with natural and
organic ingredients in particular proving popular
A RISE IN INTIMATE CARE
67% of men groom below the belt and brands are helping
to normalise hair removal regardless of gender
SOURCE: Cosmetics Business Male Beauty Trend Report [April 2019]
7
With 62.5% of men regularly shopping online for beauty and personal care products, it is no surprise that Direct To Consumer
(DTC) brands are growing in importance. Riding off the back of the success seen by shaving start ups we are now seeing more
prominence placed on skincare and toiletries.
Dollar Shave Club offers Gillette have also joined in and
subscription services in the UK subscriptions for shaving and
service, available for three of their
along with a small line of shaving
products and face care. the shower kit has a body cleanser, face
cleanser and shampoo.
Prices start at £11.50 Prices start at £5.00 Prices start at £4.95Not all DTC brands though are available as subscription services, some are simply just websites or mobile apps where men
can go and purchase grooming, beauty and healthcare products. The below brands represent this side of the DTC market.
Hims is a wellness brand that sells The Gruff Stuff are a vegan skincare Mankind brings fuss-free
grooming solutions to you with a
made from three products; one for plethora of male beauty products.
are available at prices below market face, one for eyes and one for body, and They also launched the Mankind
value and they target men who are too
for men.
Hims is currently only available in the US. Grooming Box Priced At £6510
Man Cave products are made from naturally derived
extracts and feature cruelty-free and vegan friendly lines.
Their new Age Defence Face Serum features a blend of
Caffeine and L-Arginine.
As an advocate for environmentally friendly products,
Bulldog introduced their new Bamboo Razor which
features a natural bamboo handle and fully recyclable
packaging.
King of Shaves have always had strong eco credentials,
and recently replaced plastic packaging with cardboard
cartons. They plan to have the first plastic-free SKUs by
the end of 2019, and drop plastic entirely by the end
of 2020.
11L’Oreal’s Barber Club Long Beard Face Oil is for daily beard
grooming and care. Enriched with cedarwood oil, it tames,
conditions and softens facial hair without greasiness
Brylcreem have launched several products specifically for
facial hair including their Stubble Oil which softens and
protects skin whilst nourishing thick stubble so that it is
softer to the touch.
Captain Fawcett’s Beer’d Shampoo features over 80ml
of his preferred IPA and will cleanse and hydrate, leaving
hair soft and manageable.
12Barber Pro Foot Peel is an innovative bootie that removes
hard and callus skin after 7 days. The peel contains over
16 botanical extracts and is free from mineral oils, lanolin,
petroleum and parabens.
Below The Belt Fresh and Dry Balls is formulated for
the sensitive skin surrounding the groin. Applied after
showering this everyday grooming essential rapidly dries
and provides up to 8hrs of freshness and comfort.
Veet for Men is designed to remove body hair without
shaving. The formula hydrates skin for up to 24 hours
and can be used on the back, chest, arms, legs and
underarms.
13Below the Belt Sports Lubricant is a smooth moisturiser
that prevents chaffing and discomfort caused by friction
during sporting activities.
Fit Kit Post Exercise Bodycare includes a collection of shower
gels and moisturisers. Clear Breathing aids nasal de-congestion,
Muscle Cooling eases tension, Skin Soothing calms irritation,
and Cool Down reduces redness.
Elemis Musclease Active Body Oil relieves muscle pain and
stressed joints, featuring ingredients of maritime pine, sea
buckthorn and sea fennel along with rosemary oil.
14Lynx Ink features olive oil and vitamin E and has been crafted
specifically to brighten up tattoos. It was formulated in
collaboration with celebrity tattoo artist Romeo Lacoste.
L’Oreal Hydra Energetic Tattoo Reviver Cream is a daily body
lotion that is “powered by creatine” to revive colour contrast
and sharpen contours whilst hydrating and softening skin.
House 99 by David Beckham features a tattoo body
moisturiser which is a lotion-in-spray to protect and enhance
tattooed skin. It also features SPF30 and hydrates skin
for up to 24hours.
15Boy de Chanel is the first mainstream male makeup
collection launched by a major luxury cosmetics brand.
The line includes a tinted foundation, eyebrow pencil and
lip balm.
Tom Ford’s concealer for men is available in three shades
to cover redness, blemishes, under-eye circles and razor
nicks and the Brow Definer is a gel comb that creates a
natural and healthy shape for a sophisticated look.
Clinique For Men Face Bronzer creates a suntanned
appearance and the Dark Spot Corrector reduces the
appearance of discolouration on the face, chest and
backs of hands.
1617
Brand Focus
The L’Oreal Men Expert Pure Charcoal line features a face
scrub, face wash and purifying tissue mask. Each product
is enriched with charcoal to cleanse skin of excess oil and
dirt.
The Invincible shower gel is enriched with camphor
to help relax after sport and features a spicy aromatic
fragrance.
Whilst the Stress Resist line boasts a “relaxing, fresh and
woody fruity fragrance for an instant sensation of well-
being”.
SOURCE: www.loreal-paris.co.uk
18Brand Focus
Dove Men+Care celebrates ‘real strength’ shown through
self care.
Elements Charcoal+Clay features an ‘invigorating scent’
and is infused with ‘micromoisture’ technology to protect
skin against dryness.
Dove’s Anti-Dandruff shampoo is enriched with caffeine to
help improve scalp health, whilst the Thickening shampoo
is engineered for men with fine or thinning hair and
features the addition of calcium in its formulation.
SOURCE: www.dove.com
19Brand Focus
Lynx Ice Chill features a cooling blend of frozen mint and
lemon and claims to be their freshest fragrance yet.
In addition to the traditional masculine lines we are
accustomed to, Lynx also launched a unisex shower gel called
‘Unity’ featuring a soft violet and cedarwood scent.
marketing campaigns are taking more of an inclusive approach and
campaign that enforces the fact that being yourself is enough and now
is the time to release the pressure surrounding being noticed.
SOURCE: www.lynxformen.com/uk
20Brand Focus
Nivea Body Shaving is the UK’s first male body shaving
range and is shower proof and anti-irritation, leaving skin
feeling both protected and cared for.
Deep is a total grooming system featuring activated
charcoal that works deep into the skin. It has a dark wood
scent and is available across a whole line of grooming
products.
The Protect & Care 2 Phase Aftershave Lotion features
soothing aloe vera and cooling menthol, combined with
a modern fragrance. The formula needs to be shaken to
activate.
SOURCE: www.niveamen.co.uk
21Brand Focus
Bulldog Original Toner is formulated for easy absorption
into the skin without being sticky, and contains aloe vera,
camelina and green tea.
Their Energising Sheet Mask relaxes and brightens tired,
dull skin in just 10 minutes. The sheet itself is made from
bamboo and contains rice, algae and maize.
Bulldog also launched four new shower gels in a move
from facial skincare. Fragrances include: Original, Vetivert
& Black Pepper, Lemon & Bergamot and Peppermint &
Eucalyptus.
SOURCE: www.bulldogskincare.com
22Brand Focus
Man Cave’s Oil Defence line features charcoal powder
to draw out impurities and caffeine to stimulate the
skin with a formulation blended with shea butter and
L-Arginine. It is available as a face wash, scrub and
moisturiser.
The Micellar Cleansing Water was recently voted male
grooming product of the year 2019. Packed with white
tea, cucumber extract and aloe vera, the cleanser acts as
a magnet to draw out dirt and is infused with their classic
woodsman scent.
SOURCE: www.mancaveinc.com
23Brand Focus
Super Energizer™ is Clinique’s latest innovation for male
skin care and is highly concentrated with Vitamin C.
The collection is designed to brighten, even and repair
skin with 12 hours of energised hydration.
There are currently four products in the line up including:
• Daily Anti-Fatigue Booster
• SPF 40 Anti-Fatigue Hydrating Concentrate
• Anti-Fatigue Exfoliating Powder Cleanser
• Anti-Fatigue Depuffing Eye Gel
SOURCE: www.clinique.co.uk
24Brand Focus
Lab Series Instant Filter Moisturiser is made up of four
pigments which work together to address common male
skin issues. The sheer pigment rebalances skin tone, blue
enhances brightness, green covers redness and reflective
smooths the skin appearance.
Their BB Tinted Moisturiser corrects and repairs skin
instantly, adjusting to any skin tone, and the Urban
Blue Detox Clay Mask is a purifying weekly treatment
formulated to unclog pores and remove dirt, pollution
and excess oil.
SOURCE: www.labseries.co.uk
25Brand Focus
Clarins Men Super Moisture Gel offers extreme
Kiehl’s Age Defender is a powerful anti-ageing hydration and optimal comfort for all skin types.
treatment formulated with rye seed and linseed It is formulated with organic ‘leaf of life’ and
extract to reduce dark circles and crows feet. bison grass.
26Le Labo features a classic scent blending Acqua di Parma Barbiere caters to a perfect shave
bergamot, lavender, violet and tonka. Each with a line of skincare essentials. Products include
product boasts a plant based formula that is free a pumice face scrub and a clay mask to absorb
from parabens, phthalates and artificial colours. impurities.
27Brand Focus
FOR MEN
Origins offer four products specifically for men
The Ritual of the Samurai is inspired by ancient
including the Easy Slider Pre-Shave Oil which
grooming traditions. The Ice Shower Gel features
features a clean, crisp scent of sage, sandalwood,
natural mint and bamboo is applied before getting
eucalyptus and peppermint.
into the shower.
28Liz Earle match powerful natural ingredients with Elemis offer many products for an effective
must have products. The Shave Cream includes skincare routine. The Pro-Collagen Marine Cream
purifying eucalyptus that soothes and calms, and firms, smooths and hydrates and the Time
comes with pure cotton towelling cloth. Defence Eye Reviver smooths lines by up to 37% .
29Brand Focus
Captain Fawcett specialises in beard and shaving House 99 is created by David Beckham. Smarten
products. Jimmy Niggles beard oil is crafted with Up is a hair & moustache wax that doesn’t harden
dissolvable gold flakes and the Alum Bar is a nod to and can easily be reshaped, and the All Bright
traditional barber methods that heal and soothe. bronzer is streak and shimmer free.
30Woody’s is developed with celebrity barbers and Baylis & Harding’s Black Pepper & Ginseng fragrance
focuses on quality ingredients. The 3-N-1 Triple Treat exudes warmth and comfort, while a refined blend of
contains marine extracts, and the Beard & Tattoo oil amber and sandalwood can be found in their Skin Spa
uses natural oils to hydrate skin from within. collection. Citrus Lime & Mint is featured for Sport.
31Percy Nobleman Caffeinated Shampoo & Body Hawkins & Brimble Daily Energising Moisturiser
Wash recharges skin and scalp with caffeine, zinc is packed with natural ingredients of tapioca, oat
and eucalyptus oils, and their beard brush is the meal, shea butter and caffeine. It won Best Men’s
first of its kind with 100% natural fibre bristles. Moisturiser at the Beauty Shortlist Awards 2019.
3233
Dark Distinction celebrates masculine intrigue with
indulgent tones of brushed leather, mysterious oud and
irresistible notes of rich coffee.
Tobacco is blended with nuances of whiskey and maple
caramel, while the smoked scent of ignited coals creates
an air of complexity to compliment the modern man.
The use of charcoal is growing in importance as it moves
through the market, and more somber notes of cedarwood
provide distinctive earthy roots that make these scents one
to remember.
PRODUCTS: L’Oreal Men Expert Barber Club Beard Face Oil | Lynx Collision | Ted Baker Graphite Black [Pink Pepper, Tobacco & Cedar]
34ENIGMATIC
Grapefruit - Lavender - Armoise Spicy -
Leather - Tobacco
Oud - Cedarwood - Amber
HAVANA NOIR
Smoked Leather & Espresso
Elemi - Bergamot - Black Pepper - Leather Birch -
Geranium - Lavender - Pine - Smoke Amber - Cade
- Vanilla - Vetivert - Leather
WHISKEY IN THE JAR
Single Malt & Cinnamon Bay -
Lime - Orange - Cognac Cinnamon -
Clove - Aniseed
Cedarwood - Caramel - Vanilla
35The invigorating sensation of Frozen Minerals is cool, light
and timeless, where fresh marine scents are brought to life
with distinctive accords of salted amber and driftwood.
Refreshing sea mineral notes remain prevalent and are
swirled with cooling menthol tones of frozen peppermint,
crisp eucalyptus and sage.
Iced citrus notes of bergamot combined with mint are also
breaking through, with the addition of marine extracts to
create an intoxicating maritime blend.
PRODUCTS: Lynx Ice Chill | Elemis Musclease Active Body Oil | Rituals Ice Shower Gel
36POLAR EXPEDITION
Frozen Musk & Arctic Poppy
Cassis - Basil - Melon - Ozonic - Lemon - Mandarin - Apple Cinnamon -
Geranium - Siberian Fir - Nutmeg - Rosemary - Thyme Patchouli - Oakmoss -
Cistus - Sandalwood - Musk - Leather
MAJESTIC FJORD
Iced Lavender & Peppermint
Eucalyptus - Peppermint - Lemon - Bergamot - Tea Tree Orange
Blossom - Lavender - Violet - Rose
Patchouli - Clove - Woods - Moss - Amber
GLACIER EXPLORER
Ocean Breeze & Sea Minerals
Bergamot - Orange - Amber Geranium
- Lavender - Iris - Green
Patchouli - Oakmoss - Woody
37Modern Curiosity explores a fresh twist on classic male
scents in celebration of the more unusual fragrance
blends that are emerging.
Citrus notes made popular by traditional colognes are
warmed by spices, and hero ingredients like bamboo,
cactus and algae are growing in popularity.
Elegant florals of iris and violet too add an element of
intrigue and sophistication, blurring the lines between
masculine and femininity.
PRODUCTS: Bulldog Energising Sheet Mask | Adidas Climacool Shower Gel [Lemon, Mint & Lavender] | Molton Brown Thickening Shampoo [Ginger Extract]
38RAW SPIRIT
Sweet Orange & Nutmeg
Lemon - Orange
Lavender - Nutmeg - Cinnamon
Tonka - Cedarwood - Guaiacwood - Musk
INTO THE WILD
Bamboo Leaf & Orris Wood
Bergamot - Mandarin - Melon - Apple - Pineapple - Rose - Artemisia -
Ozone
Patchouli - Leather - Lily - Violet - Green Musk -
Amber - Sandalwood - Moss - Vanilla
DESERT SURVIVAL
Prickly Pear & Ginger
Bergamot - Lime - Lemon - Orange Ginger
- Clove - Herbal
Musk - Cardamom - White Woods
39The male market has been growing year on
year, and is evolving into a leading category
in its own right. Brands are more receptive
to male needs, and men themselves are
becoming more experimental.
40Men are expecting Turkish-style barbers are
more when it comes to are downsizing as becoming more popular,
fragrance, and darker less is more, however offering a wider menu
bolder scents are the barbershop trend of treatments which will
continues to grow.
BOLD IS BARBER TURKISH
BOOMING SHOP INDULGENCE
NATURAL WELLNESS FEELING GOOD
SOPHISTICATION SUPPORT INSIDE & OUT
One size no longer Health and beauty Toxic masculinity is
come hand in hand as disappearing and brands
are becoming more engaged
natural and sustainable target healthy lifestyles
ingredients. feeling good.
41Europak Sp. z o.o.
Ul. Wrocławska 5a
55-040 Małuszów
Office: +48 71 311 84 11
Zapraszamy do kontaktu:
Biuro:
e-mail: biuro@eu-pak.pl
telefon: 71 311 84 11
Kompozycje Zapachowe:
e-mail: komp.zapach@eu-pak.pl
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