MEDIA INFORMATION 2021 - Deutsches Ärzteblatt ärztestellen.de - Deutscher Ärzteverlag
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MEDIA INFORMATION
2021
www.aerzteblatt.de
Die Zeitschrift der Ärzteschaft Gegründet 1872
Deutsches Ärzteblatt 31–32 │ 2020
Deutsches Ärzteblatt
ärztestellen.de
Job Market and Classified Adverts
31
32
COVID-19
Invasive und nichtinvasive
Beatmung Seite 528
E-Health
Gesundheits-Apps
auf Rezept ab August Seite 1480
www.aerzteverlag-media.de
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Job Market Print | 7 Job Market Print Image | 9 Job Market Online | 10 Job Market Print/Online Combination | 11 Job Market Online Banner | 13 Job Market OPERATION KARRIERE | 16 Classified Advertisements | 17 Delivery | 18 Schedule | 20 Terms and Conditions | 22
CONTACTS | 3
JOB MARKET AND CLASSIFIED ADVERT SALES PRODUCT MANAGEMENT
Area Manager SALES MANAGEMENT JOB MARKET PC 8 & CH Head of product area
Marcus Lang Stefan Pankalla Anja Steiling
PC 0, 2 & Abroad Phone +49 (0) 2234 7011-236
Phone +49 (0) 2234 7011-302 Alfred Friedrich Phone +49 (0) 2234 7011-516
Mobile +49 (0) 152 54616942 pankalla@aerzteverlag.de steiling@aerzteverlag.de
Phone +49 (0) 2234 7011-247
lang@aerzteverlag.de friedrich@aerzteverlag.de
PC 7 & Product Manager Operation Karriere
VERKAUF Classified Adverts (nationwide) Isabel Stüttgen
PC 1 & AT Phone +49 (0) 2234 7011-479
Sebastian Getz Birgit Schäfer
Phone +49 (0) 2234 7011-443 stuettgen@aerzteverlag.de
Head of Sales & KAM Phone +49 (0) 2234 7011-246
North Region (0–5) getz@aerzteverlag.de schaefer@aerzteverlag.de
EDITORIAL DEPARTMENT
Michael Laschewski
Phone +49 (0) 2234 7011-252 PC 3 & 6 ADVERTISING MANAGEMENT
Mobile +49 (0) 173 5415651 Nadine Maiwaldt Reference Digital Job Market Editor-in-Chief Deutsches Ärzteblatt
laschewski@aerzteverlag.de Phone +49 (0) 2234 7011-206 Anne Luise Anderlohr Egbert Maibach-Nagel
maiwaldt@aerzteverlag.de Phone +49 (0) 2234 7011 - 593 Phone +49 (0) 30 246267-0
KEY ACCOUNT MANAGEMENT anderlohr@aerzteverlag.de Fax +49 (0) 30 246267-20
JOB MARKET maibach-nagel@aerzteblatt.de
PC 46-48, 9
nationwide
Ann-Christin Steinke Ad Management Job Market
Konstantin Degner
Phone +49 (0) 2234 7011-345 Phone +49 (0) 2234 7011-220
Phone +49 (0) 2234 7011-224
steinke@aerzteverlag.de stellenanzeigen@aerzteverlag.de
Mobile +49 (0) 172 2363754
degner@aerzteverlag.de
PC 4 & 5 Ad Management Classified Market
Media (nationwide) Saskia Krupp Phone +49 (0) 2234 7011-290
Kevin Jonas Phone +49 (0) 2234 7011-396 kleinanzeigen@aerzteverlag.de
Phone +49 (0) 2234 7011-392 krupp@aerzteverlag.de
Mobile +49 (0) 172 2413054
jonas@aerzteverlag.de
JOURNAL PROFILE | 4
BRIEF DESCRIPTION TARGET GROUP
The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany.
Association (Association of German Chambers of Physicians) and the National These are addressed with the following allocation options:
Association of the Statutory Health Insurance Physicians. ▪ A: Practice allocation (registered physicians)
It is the only title in the specialist medical press to address all working physi- ▪ B: Clinic allocation (hospital physicians)
cians in the Federal Republic of Germany. ▪ C: All other physicians
The aim of the editors is to inform physicians competently and objectively. The
editorial content in particular offers: For non-employed, retired and other physicians working in other non-medical
▪ current reports on professional, health and social policy areas there is a different monthly edition M. There are separate media data
▪ current, practice-oriented medical education available for this.
▪ scientific contributions to medicine
▪ notifications from the publisher PUBLISHING AUTHORITY
▪ current, practical reports on industry and pharmaceutical research German Medical Association (Association of German Chambers of Physicians)
▪ f urther contributions on management topics from clinic and practice and National Association of Statutory Health Insurance Physicians
▪ supplements and special pages on various topics (see publication schedule)
PUBLISHER
The German Medical Journal is by far the most widely read of all the specialist German Medical Association (Association of German Chambers of Physicians)
medical journals. Its excellent media performance values recommend it as the and National Association of Statutory Health Insurance Physicians
leading advertising media for advertising to physicians as a target group.
The respective allocation options can be booked separately or in combination. PUBLISHING HOUSE
The jobs and classified adverts section is laid out the same way. Deutscher Ärzteverlag GmbH
By combining it with zm – Zahnärztliche Mitteilungen from the same publisher, Dieselstraße 2 | 50859 Köln (Germany)
your advertising can simultaneously reach all employed physicians and dentists Postfach 40 02 54 | 50832 Köln (Germany)
in Germany.
WEB
www.aerzteverlag.de
www.aerzteverlag-media.de
www.aerzteblatt.de
www.aerztestellen.de
JOURNAL PROFILE | 5
VOLUME BOOKBINDING PROCEDURE
Volume 118, 2021 Perfect binding with head lay
PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly Appears uniformly in each allocation options. The publication of advertisements
(double issues in January, May, July, August, and December, with a total of less than 100 mm takes place exclusively in the classifieds sec-
see publication schedule) tion. This also applies to the publication of all advertisements whose content
relates to classifieds.
MEMBERSHIP
LA-MED, IVW, AGOF BANK DETAILS
Deutsche Apotheker- und Ärztebank Köln
FORMAT Account no.: 0
101 107 410, BLZ 300 606 01
207 × 280 mm IBAN DE28 3006 0601 0101 1074 10
BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln
Classified adverts: 186 mm wide; 260 mm high Account no.: 1
9 250 506, BLZ 370 100 50
IBAN DE83 3701 0050 0019 2505 06
BLEED BIC PBNKDEFF
3 mm on each side to be trimmed
TERMS OF PAYMENT
BASIC FONT Payable net immediately upon receipt of invoice
7 point Helvetica Neue. Compressed for classified adverts, only headlines bold
AGENCY COMMISSION
PRINTING PROCESS 10 % of customer’s net
Offset printing
(max. 60 lines/cm, for adverts in the classified section max. 48 lines/cm). VALUE ADDED TAX
There are no extra costs when sending files suitable for exposure for offset The legal amount of value added tax is included in all prices.
printing.
CIRCULATION AND DISTRIBUTION ANALYSIS | 6
CIRCULATION ANALYSIS
Average number of copies (2nd quarter 2020) Gesamtbelegung German Medical Journal – Clinic allocation (RPI range)
Print run 377,267
0 20 40 60 80 100
Actually didstributed issues (ADI) 375,833
64.6 %
Paid circulation 374,025
61.1 %
Circulation sent abroad 136 71.6 %
Subscribed copies 373,963
All hospital physicians
Member portion of circulation 373,233 Ward and resident physicians
Retail sales – Head and senior physicians
Other sales 62
LA-MED specialist study 2020
Free copies 1,808
Remaining and archive copies 1,434
Source: IVW, satus: 2nd quarter 2020
JOB MARKET PRINT | 7
TARGET GROUP
Reduced mm price for job adverts b+w, 2/3/4 colours*:
Employed physicians
Job offers** Physicians € 13.10
PRINT RUN
377,267 copies Management € 13.10
Science/research € 13.10
RANGE
64.6 % of all hospital physicians Abroad € 13.10
71.6 % of all head and senior physicians Image/job advert combination –
61.1 % of all ward and resident physicians Personal image advert € 15,200.00
two pages
(LA-MED specialist study 2020)
Agency offers** € 13.10
ADVERT DEADLINE
Job/Agency
Wednesday 10 a.m. Commercial € 13.10
requests***
Please note holiday-related rescheduling.
(minimum size 1/2 page vertical or
Online job markets** € 23.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS horizontal)
1 working day before the advertisement deadline
Top-Job placement as a teaser in the table of contents of
€ 370.00
PHYSICIAN JOBS (ÄRZTESTELLEN)
TYPE AREA
186 mm wide; 260 mm high The above prices include additional publication of the advertisement on
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; 4 columns = 186 mm www.aerztestellen.de
Please note that an online charge will be made for the Job Vacancies and
Agency Offers sections for advertisements
JOB MARKET PRINT | 8
PRICES AND SIZES (WIDTH × HEIGHT)
JOURNAL SIZE TYPE AREA BLEED SIZES
186 × 260 mm Switch to greater value to increase
207 × 280 mm (including 3 mm bleed margin)
Total of 1,040 mm 1/1 page = 213 × 286 mm responses! The job offer with an addi-
1 1/2 page = 317 × 286 mm tional upgrade at a special price.
BLEED COLUMN WIDTH 2 pages 420 × 286 mm For more information, call
3 mm on each side to be trimmed 1 column = 45 mm; 2 columns = 92 mm; +49 (0) 2234 7011-250
3 columns = 139 mm; 4 columns = 186 mm
1/1 page vertical 1/2 page vertical 1/2 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 260 mm 92 × 260 mm 186 × 128 mm
€ 13,624.– € 6,812.– € 6,707.20
1/3 page horizontal 1/4 page corner 1/4 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 84 mm 92 × 128 mm 186 × 62 mm
€ 4,401.60 € 3,353.60 € 3,248.80
IHRE VORTEILE
▪
Redaktioneller Charakter
Starke Präsenz Ihrer Klinik
JOB MARKET PRINT IMAGE | 9
▪
▪
Höherer Informationsgehalt und Mehrwert für den Kandidaten
▪
Aufmerksame Platzierung Ihrer Themen im Print-Stellenmarkt
des Deutschen Ärzteblattes, sowie Online auf aerztestellen.de
▪
Glaubwürdige Positionierung der Arbeitgebermarke
▪
Stärkung Ihres positiven Images
KONDITIONEN
JOB INSIGHT Aufbau:
▪
Das Thema wird in einem tabellarischen Raster dargestellt
Format: 1/2 Seite quer
ADVERTORIAL “IM FOCUS”
▪
Job Insight offers you the opportunity to place your clinic profilePlatzierung:
as a supple-
▪
weit vorne im Stellenmarkt des Deutschen Ärzteblattes und auf der Startseite www.aerztestellen.de
ment in the high-quality editorial environment of the German Medical
Preis: Journal/
▪
The(zzgl.
3.900,– € Einzelpreis Advertorial “Im Focus”
MwSt., Mengennachlässe offers you a content-oriented and attention-grab-
auf Anfrage)
clinic edition. bing form of communication with hospital doctors! Placed prominently in the
AUFBAU job market, it strengthens your employer branding in addition to your medical
job advertisements in the German Medical Journal.
Hinweis auf Advertorial
Integration des Logos und
Klinik-Name
Headline mit dem Fokusthema
Variable Bausteine zu den Redaktionell aufbereitete
individuellen Fokusthemen Texte zu den einzelnen Bausteinen
SCOPE AND PRICE SCOPE AND PRICE
▪
Editorial creation of a 2- or 4-page supplement by a journalist including layout ▪
Editorial preparation of your topic including layout design in a tabular grid
design ▪
Correction and release loop
▪
Correction and release loop ▪
Placement: Prominently in the job market of the German Medical Journal as
▪
Printing and publication of the supplement (194,000 copies) in the clinic edi- well as online on the homepage www.aerztestellen.de
tion of the German Medical Journal (Deutsches Ärzteblatt) ▪
Format: 1/2 page horizontal, unit price: € 3,900 (quantity discounts on
▪
Additional special print possible for your individual use request)
▪
Price: 2-page clinic profile: € 14,950, 4-page clinic profile: € 22,125
JOB MARKET PRINT/ONLINE COMBINATION | 10
PRICES AND FORMATS TO GET MORE ATTENTION
Online job market Duration Price
Online first job advertisement* – in HTML format already 2 days after advertising deadline on www.aerztestellen.de 6 weeks Included in print price
Additional online advertisement – For job advertisements with several positions, one position is included in the price.
Each additional position is charged additionally.
2nd position 6 weeks € 575.–
3rd position 6 weeks € 1,399.–
Top-Job – Your premium placement on the start page and in the result list as well as in the newsletters 6 weeks € 370.–
Refresher – date update during runtime: Your online job ad is again well ahead of the result list, price per position after the 15th day € 460.–
Premium employer profile – Advertise with your employer benefits and present yourself individually
12 months € 1,200.–
in text, picture and/or video! Link to your job advertisements on www.aerztestellen.de inclusive.
The online job advertisement can be provided as pdf or html.
* Online only one position per advertisement is possible.JOB MARKET Online | 11 JOB MARKET ONLINE Our service for your online job advertisement on www.ärztestellen.de. Range of services Basic (Self-Service) Online Plus Premium 30 days runtime ü ü ü Date update after 15 days (Refresher) ü ü Optimized for Google for Jobs ü ü ü E-mail dispatch via JobMail Service ü ü ü Range extension by Jobbox in the editorial area on aerz- teblatt.de, ärztestellen.de and in the newsletters ü ü ü Individual branding ü ü Personal consultation & advertisement optimization ü ü Reporting on the performance of your job ads ü ü ü Premium placement in the search results (Top Job) ü Social Media reach booster (Facebook) ü unique Term extension (30 days) incl. refresh ü Price excl. VAT € 1,149.– € 1,399.– € 1,949.–
JOB MARKET Online | 12 Additional offers Basic (Self-Service) Online Plus Premium unique Term extension (30 days) incl. refresh € 475.– € 475.– incl. Premium placement in the search results (Top Job) € 370.– € 370.– incl. Date update after 15 days (refresher) € 460.– incl. incl. Competition analysis by StellenChecker € 390.– € 390.– Premium employer profile (12 months) € 1,200.– € 1,200.– € 1,200.– Teaser ad in the print edition of the German Medical Journal (1/4 page) € 1,949.–
Online Banner | 13
CHARACTERISTICS IN BRIEF (WWW.AERZTEBLATT.DE) In addition, German Medical Journal offers various newsletters that provide in-
formation by e-mail about current events in politics, medicine, the medical pro-
fession, universities, foreign countries and news from the German Medical Jour-
nal's website.
HITS AERZTEBLATT.DE
of which smartphone apps
10,031,585 page impressions 621,980 page impressions
5,636,591 visits 112,692 visits
2,990,000 unique users (AGOF 06/2020)
June 2020
ONLINE ADVERTISEMENT COMPLIANT TO HWG (GERMAN DRUG ADVERTISING ACT)
HWG compliant banner delivery for prescription drugs (HWG § 10) is possible
on request – on www.aerzteblatt.de as well as in the newsletters
The responsive Internet offer of the German Medical Journal is directed to all CATEGORIES
physicians. It complements the contents of the title and extends them by nu- Home, Online training CME, Archive
merous offers in the areas of information and service. The portal offers up-to- News, Topics, Politics, Medicine, DÄ plus
the-minute news, the possibility of certified online training CME, discussion fo-
rums, blogs, an online archive of all editorial articles since 1973 as well as a
current job market with targeted search functions and application options.
In addition to the responsive website, two free iPhone or Android apps are of-
fered. The aerzteblatt.de app provides a reduced content offer in order to be
able to call up relevant information quickly and in a targeted manner while on
the move.In the German Medical Journal app, registered users will be provided
with the issues and supplements as ePaper.Online Banner | 14
DISPLAY ADVERTISING
Bannerformat Desktop Tablet/Smartphone Price classified booking Price website rotation (RoS)
728 × 90 px 300 × 150 px
Superbanner € 100.– TKP € 80.– TKP
max. file size 50 kb max. file size 50 kb
120/160 × 600 px 300 × 150 px
Skyscraper € 100.– TKP € 80.– TKP
max. file size 50 KB max. file size 50 kb
300 × 250 px 300 × 150 px
Medium Rectangle € 130.– TKP € 95.– TKP
max. file size 50 KB max. file size 50 kb
300 × 600 px 300 × 150 px
Halfpage Ad € 145.– TKP € 115.– TKP
max. file size 50 KB max. file size 50 kb
728 × 90 px/
300 × 150 px
Wallpaper 120/160 × 600 px € 145.– TKP € 115.– TKP
max. file size 50 kb
max. file size 40 kb per file
775–920 × 250 px 300 × 150 px
Billboard € 145.– TKP € 115.– TKP
max. file size 80 kb max. file size 50 kb
HWG-compliant banner delivery possible on request.
Formats: HTML, GIF, JPG, PNG
A banner campaign is always named after its main format (banner format on desktop) and includes alternative formats for playout on mobile devices (tablet and smartphone). Therefore, the
delivery of additional advertising media with their respective technical specifications for tablet and smartphone is required. The number of ad impressions booked refers to the entire cam-
paign.Online Banner | 15
NEWSLETTER ADVERTISING
The following newsletters and placement options can be subscribed to at www.aerzteblatt.de:
Medium Rectangle Content Breaking Ad Advertorial Teaser
300 × 250 px 600 × 150 px 300 × 150 px
max. 99 kb max. 99 kb max. 99 kb**
Newsletter 1. Banner 2./3. Banner 1. Banner 2./3. Banner 1. Banner 2./3. Banner
Aerzteblatt.de News service € 110.– TKP € 95.– TKP € 110.– TKP € 95.– TKP € 110.– TKP € 95.– TKP
ePaper Notification/ WebApp* € 110.– TKP € 95.– TKP € 110.– TKP € 95.– TKP € 110.– TKP € 95.– TKP
Diabetology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
Cardiology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
Neurology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
Oncology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
Pneumology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
Urology Newsletter* € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP € 175.– TKP € 155.– TKP
All prices per thousand subscribersOPERATION KARRIERE | 16
YOUNG PROFESSIONALS
The Operation Career Congresses support medical students, graduates and res- personal career advice. In addition, our users will find informative and helpful
idents in their career planning at every stage of their careers. At the largest ca- content for their career planning in the four sections “Medical studies”, “Assis-
reer congress, prospective and young physicians get information about their tant doctor”, “Application & career start” and “Doctor by profession”.
professional perspectives at the accompanying career fair. Here, highly moti-
vated candidates meet their future employers from clinics, companies, the Advertisements of vacant positions for assistant doctors/physicians in further
health care industry and associations and lay the foundation for their profes- training, Famulatur and practical year on ärztestellen.de are published also on
sional future in a personal exchange. operation-karriere.de and so complete the entire congress offer.
In addition, the congress website operation-karriere.de provides information For further information about participation in the congress as an exhibitor
about all future congress dates. Congress participants can register here and please refer to the separate media data of Operation Karriere.
view the free supporting program with lectures, discussions and workshops in
advance. All congresses are accompanied by a free application photo shoot and
Reserve or book your exhibition stand for the following locations and dates:
Dates Venue Registration deadline
Sa 30.01.2021 Frankfurt am Main (+ MTA next) CANCELLED Campus Westend Johann Wolfgang Goethe University Fri 30.10.2020
Fri 18.06.2021 Hamburg University Clinic Hamburg-Eppendorf Fri 19.03.2021
Fri 02.07.2021 Göttingen CANCELLED Alte Mensa Fri 02.04.2021
Sa 23.10.2021 Essen (+ MTA next) Haus der Technik Fri 23.07.2021
Sa 13.11.2021 Köln KOMED Conference area im MediaPark Fri 18.08.2021
Sa 27.11.2020 Ulm University Ulm Fri 27.08.2021
Sa 11.12.2021 Berlin (+ MTA next) dbb forum Friedrichstraße Fri 10.09.2021
It is recommended to register your stand early. As a rule, stand space is allocated well before the registration deadline.
Further information can be found at www.operation-karriere.de and the detailed exhibitor documentation can be obtained from www.aerzteverlag-media.de.CLASSIFIED ADVERTISEMENTS | 17
TYPE AREA:
Price
186 mm wide, 260 mm high;
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; Basic price (per mm) for the 45-mm-wide millimeter advert € 13.50
4 columns = 186 mm; total in millimeters: 1,040 mm
EDITIONS: Reduced mm price for adverts in the following categories (b+w, 2/3/4 colours)**
Complete editions: Residential establishment offers (only for cities and municipalities) € 12.90
Employed physicians
Outpatient/ward cooperation
PRINT RUN: Associations
377,267 copies Practice Dissolution – Clinical Practice Dissolution – Practices € 12.80
Abroad – Practice Offices – Practice Advice/Management –
ADVERT DEADLINE: Practice Facilities/Needs – Practice Data Entry
Wednesday at 10 a.m.; please note holiday-related deadline rescheduling
Training and Further Education € 11.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS: Calendar entry up to 21 mm, b+w € 180.–
1 working day before the advertisement deadline
Calendar entry up to 31 mm, b+w € 280.–
Discounts on request.
Leisure/Marriage/Partnership
Capital market – Real estate market
€ 9.80
Art/Antiques
MISCELLANEOUS Courses
Travel – Clinics/Resorts/Sanatoriums € 9.60
Numbered advert service* € 12.–
Miscellaneous – Student counselling € 10.50
In addition to the basic price for advertisement texts which are Private family adverts (congratulations, anniversaries, obituaries) € 3.95
€ 2,600.–
mainly an Internet address, we charge a price premium of
Ads are placed and calculated according to text content.
* no discounts ** M
inimum size for colour adverts: 30 mm; colour printing from the Europe scale accord-
ing to DIN 16539; colour sequence: black, cyan, magenta, yellowDELIVERY | 18
DIGITAL PRINTING DOCUMENTS
TRANSFER OF DIGITAL DATA COLOR SPACE
Before digital advertisements can be transferred, the advertising management The data should be in the CMYK colour space. Any special colours (to be dis-
must have a corresponding advertisement contract for the advertisements. The cussed with the publisher!) must be correctly named (HKS or Pantone). If you
general advertising deadlines apply. A 1:1 printout is required to check the trans- would like to work in the media-neutral LAB colour space, please pay for a proof
mitted ad, or in the case of color ads, a color-consistent proof or press proof. in order that the print results can be checked in advance. Since the conversion
to CMYK color space requires massive intervention in your data, neither the
TRANSFER OF ADVERTISEMENT publisher nor the printer can guarantee correct color reproduction without ap-
File names must contain the journal name, the edition and the customer names proval for printing of this proof.
Please avoid special characters, spaces and umlauts. Color profile: pso_lwc_standard.icc
TRANSMISSION BY EMAIL DESIGN
Please always send the data compressed as a ZIP file: Please do not add any additional texts to your document – they will otherwise
Job adverts: stellenanzeigen@aerzteverlag.de be printed. If you would like to send us additional information, simply send it to
Classified adverts: rubrikanzeigen@aerzteverlag.de us by e-mail. Please generate the PDF without register marks for page propor-
tionate advertisements. Please create full-page advertisements that are to be
DATA ARCHIVING trimmed with trim marks and bleed.
All data is archived, so unchanged repetitions are usually possible. However, no
data guarantee is given. WARRANTY/ADDITIONAL COSTS
Only the data on the data medium can also be exposed. The publisher accepts no
DATA FORMATS liability for deviations in texts, images and colours. Incorrect exposures on the
An unseparated PDF file must be delivered. Open data formats (e.g. InDesign basis of incomplete or erroneous files, incorrect settings or incomplete infor-
QuarkXPress, etc.) should be avoided. At the very least, the file must be print- mation are still charged. This also applies for additional type or litho work as
able, i.e. all fonts used must be embedded. Halftone images require a resolution well as for the creation of incorrect proofs.
of 300 dpi; line art images a resolution of at least 600 dpi.DELIVERY | 19 TECHNICAL SPECIFICATIONS Any advertising material requires the coordination with Deutsches Ärzteverlag or Business Advertising. The publisher has the right to reject advertising materi- al that is not designed according to specifications, is incorrectly programmed or is aimed at misleading or massively disturbing the user. LEAD TIME AND DELIVERY Lead time for delivery of AdServer redirects/standard formats: 5 working days Delivery of advertising material: Non-Health: banner@businessad.de Health: minschke@aerzteverlag.de Your contact: Non-Health/Health: admanagement@businessad.de FILE FORMAT AND FILE WEIGHT File type: HTML5; ClickTag support; max. weight: 120 KB Alternative graphics: GIF/JPG For technical questions please contact: admanagement@businessad.de
SCHEDULE | 20 Issue Date of publication print* Date of publication online Deadline for advertisements no. At 10 o’clock in each case 1/2 Mo 11.01.2021 Fri 25.12.2020 Tue 22.12.2020 3 Fri 22.01.2021 Fri 15.01.2021 Wed 13.01.2021 4 Fri 29.01.2021 Fri 22.01.2021 Wed 20.01.2021 5 Fri 05.02.2021 Fri 29.01.2021 Wed 27.01.2021 6 Fri 12.02.2021 Fri 05.02.2021 Wed 03.02.2021 7 Fri 19.02.2021 Fri 12.02.2021 Wed 10.02.2021 8 Fri 26.02.2021 Fri 19.02.2021 Wed 17.02.2021 9 Fri 05.03.2021 Fri 26.02.2021 Wed 24.02.2021 10 Fri 12.03.2021 Fri 05.03.2021 Wed 03.03.2021 11 Fri 19.03.2021 Fri 12.03.2021 Wed 10.03.2021 12 Fri 26.03.2021 Fri 19.03.2021 Wed 17.03.2021 13 Fri 02.04.2021 Fri 26.03.2021 Wed 24.03.2021 14 Fri 09.04.2021 Fri 02.04.2021 Tue 30.03.2021 15 Fri 16.04.2021 Fri 09.04.2021 Wed 07.04.2021 16 Fri 23.04.2021 Fri 16.04.2021 Wed 14.04.2021 17 Fri 30.04.2021 Fri 23.04.2021 Wed 21.04.2021 18 Fri 07.05.2021 Fri 30.04.2021 Wed 28.04.2021 19/20 Mo 17.05.2021 Fri 07.05.2021 Wed 05.05.2021 21 Fri 28.05.2021 Fri 21.05.2021 Tue 18.05.2021
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