MEDIA KIT 2018 - Medium Rare Content
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MEDIA KIT 2018
J E T S TA R M E D I A K I T 2 0 1 8
Dear travellers
Hello and welcome to Jetstar Media.
We’re passionate about travel and excited to bring
you the new-look, new-feel Jetstar magazine and digital
inspiration hub.
The world of travel is constantly changing and we’ve
evolved to stay ahead of the pack. Whether travelling for
leisure or business, we’re about understanding, meeting
and then exceeding passengers’ needs. And Jetstar
is proud to be recognised as one of the best low-cost
carriers in the world.
Our readers don’t fit in a box; they include both young and
experienced travellers, singles, couples and families. What
they all share is a thirst for travel that is life-changing.
Each month we will deliver a unique and bold
combination of travel news, trends, inspiration and
features to make every journey the very best it can be.
We look forward to working with you!
Jacqueline Lunn
Editor, Jetstar magazine and digital content
Jacqueline Lunn is a journalist and editor with over
20 years experience in the media. She has worked
extensively across both print and digital on QantasLink
Spirit magazine, Travel Insider, The Sydney Morning
Herald, The Australian, mamamia and InStyle magazine.
J E T S TA R M E D I A K I T 2 0 1 8
Connect with 20 million
passengers annually * 2,500+ flights per week
58,145 passengers per day*
39% 36%
couples** singles** 13.3M domestic passengers
6.2M international passengers*
25%
families** 31 destinations
5 countries 77 aircraft*
Travel purpose**
78% for leisure
19% for leisure and business
3% for business-only*
Sources: *Jetstar internal passenger data; **Roy Morgan, March 2018, based on people who have flown Jetstar in the last 12 months
J E T S TA R M E D I A K I T 2 0 1 8
Jetstar leisure passengers
Singles* Travel purpose** 85%
36% Jetstar passengers 1 Summer Escape 70% of Jetstar
Average age 28
passengers like to
2 Culture 69%
spend and splurge
3 Adventure 60% when they are
Female 58% 42% Male
4 Food and Wine 50% on holidays**
Personal income $67,930 5 Family Fun 46%
6 Luxury 45%
Couples* 7 Winter Escape 27%
39% Jetstar passengers 8 Wellness 26%
Average age 49
Female 49% 51% Male
Household income $130,770
Families*
25% Jetstar passengers
Average age 41
Female 54% 46% Male
Household income $132,150
Sources: *Roy Morgan, March, 2018; Couples defined as Married or defacto; Families defined as parents with children under 16 in the household;
**Jetstar Passenger survey, 2018 n=13,525.
J E T S TA R M E D I A K I T 2 0 1 8
Jetstar business
passengers
1 in 5 Jetstar passengers are travelling internationally
or domestically for business purposes*
Average age 42
Female 52% 48% Male
Small business owners are
107% more likely to fly monthly*
Top travel Destinations:
Domestic*
1 QLD 2 NSW 3 VIC 4 TAS
Internationally*
1 Asia 2 Europe 3 New Zealand
4 United States (Honolulu)
1 in 2 Jetstar Passengers work in SMEs**
268,000 Small Business owners***
Source: *Roy Morgan, March, 2018; Based on passengers travelling for business on
Jetstar in the last 12 months; **ABS definition of SME (Less than 200 employees);
***ABS definition of a small business owner (less than 100 employees)
J E T S TA R M E D I A K I T 2 0 1 8
The journey
▸ ▸ ▸ ▸
Inspire Plan & book Prepare & indulge Experience Return & share
52% of passengers 65% of passengers 85% of passengers like Jetstar passengers Customer experience
start thinking about book their flights 3 to spend and splurge are diverse and seek is so important in
their travel 6-12 months or less before when they are on a wide range of travel our age of consumer
months before they they travel^^. holidays^^^. experiences from generated content.
go^ - inspiration needs ▸ WEB BOARDING PASS ▸ PRE-DEPARTURE EMAIL summer escapes and ▸ PRE-RETURN EMAIL
to always be on. ▸ CONFIRMATION PAGE ▸ INSPIRE EMAIL culture to food and ▸ SOCIAL CHANNELS
▸ INSPIRATION HUB
▸ HOMEPAGE ▸ BUSINESS CLASS UPGRADE
wine, adventure, family ▸ CUSTOMER SURVEYS
▸ PREPARE EMAIL ▸ INFLIGHT EMAIL ▸F
EEDBACK AND
▸ HOMEPAGE
▸ FLIGHT ITINERARY ▸ CART ABANDONMENT
fun and wellness*. TESTIMONIALS
▸ FLIGHTS PAGE
▸ TRAY TABLES ▸W
ORLD VISION DONATIONS
▸ DEALS PAGE
▸ OVERHEAD LOCKERS THROUGH STAR KIDS
▸ MAGAZINE
▸ SAMPLING PROGRAMME
▸ INSERT SAMPLES
▸ INFLIGHT ENTERTAINMENT
▸ BOARDING PASS
▸ MAGAZINE
▸ LIVERY
Source: ^Jetstar Passenger survey, 2018 n=1,343, ^^Jetstar Passenger survey, 2018 n=1,518; ^^^Jetstar Passenger survey, 2018 n=13,525;*Jetstar Passenger survey, 2018 n=12,862
J E T S TA R M E D I A K I T 2 0 1 8
5 ways to buy
Come on board with us on a customer journey through Jetstar’s
offering of effective client solutions and rich experiences.
T H E B I G I M PAC T T H E D E S TI N AT I O N THE STORY TELLER T H E AU D I E N C E THE ASSET
Your objective... Your objective... Your objective... Your objective... Your objective...
Awareness To align your brand with a Deeper understanding Target specific traveller at a Activation
The Big impact offers particular destination of your product specific point in time The Asset package allows
massive reach with powerful The Destination package The Storyteller package The Audience package you to choose from a
numbers across the Jetstar will ensure you connect to is designed to intrigue, allows you to hit your shopping list of Jetstar
media assets ALL relevant content engage and educate customer bullseye assets to customise your
the Jetstar customer own advertising solution
J E T S TA R M E D I A K I T 2 0 1 8
The big impact
The Big Impact package is the highest reaching Jetstar partnership package
to maximise scale of audience – from toddlers to 60+.
Designed to grab attention and ensure that your brand is up in lights.
Dependent on your budget, Jetstar Media can design a campaign to give you
the maximum impact among Jetstar passengers. Using a combination of the
Jetstar Media assets your brand will be front and centre for the duration of
the campaign (min timing 3 months).
Platinum Premium Standard
Livery (plane wrap)
Advertising back of boarding passes*
Advertising back of boarding passes* Tray table advertising*
Ambient Tray table advertising*
Tray table advertising* Overhead locker advertising*
Overhead locker advertising*
Overhead locker advertising*
Magazine 3 x Premium double page spreads 3 x Premium double page spreads 3 x full pages
1 million page impressions - 1 million page impressions - 1 million page impressions -
Digital
jetstar.com homepage jetstar.com homepage jetstar.com homepage
Inflight TV Spot 1 - 45 second TVC + 5 second billboard**
Media value $380,600 $210,600 $105,000
Media investment $228,360 $126,360 $63,000
Production $60,000 $10,000 $7,000
*minimum run time of 3 months **minimum run time of 2 months
J E T S TA R M E D I A K I T 2 0 1 8
The destination
Align your brand with a destination. The Destination packages ensure you
connect with all content relating to that destination and also the audience
living at or travelling to that destination.
The Destination package is a highly targeted advertising solution to reach
passengers anywhere – at any time – on their journey.
Platinum Premium Standard
Editorial integration/creation Destination content creation Destination content creation Destination content creation
Magazine Flip book 16 pages insert 4 page insert Double page advertorial
Digital 2 x piece of native content to appear on 2 x piece of native content to appear on 1 x piece of native content to appear on
Jetstar’s inspiration hub Jetstar’s inspiration hub Jetstar’s inspiration hub
Banner advertising to be used across Banner advertising to be used across Banner advertising to be used across
existing EDM communication targeting existing EDM communication targeting existing EDM communication targeting
audience travelling to or originating audience travelling to or originating audience travelling to or originating
from said destination from said destination from said destination
500,000 page impressions 250,000 page impressions 100,000 page impressions
Inflight TV
Destination video guide on IFE* Destination video guide on IFE* Destination video guide on IFE*
Media value $209,000 $119,000 $34,500
Media investment $125,400 $71,400 $20,700
Production $34,000 $12,000 $7,000
*plus video production for IFE
J E T S TA R M E D I A K I T 2 0 1 8
The storyteller
The Storyteller is a Brand Partnership package of native content, written for
your brand, custom-made to meet your objectives.
This partnership is designed to tell a brand’s story by intriguing, engaging,
educating and connecting passengers with advertisers across the entire
customer journey. A true brand partnership will align your brand with Jetstar’s
core values of Fun, Smart Travel.
Premium Standard
Editorial integration/creation Bespoke content creation Bespoke content creation
Magazine Flip book 16 page insert Double page spread advertorial
2 x piece of native content to appear on inspiration hub of Jetstar 1 x piece of native content to appear on inspiration hub of Jetstar
Digital
500,000 banner advertisement page impressions 100,000 banner advertisement page impressions
Ambient Brochure inserts in back of seat pockets*** Brochure inserts in back of seat pockets***
Media value $199,000 $87,000
Media investment $119,400 $52,200
Production $34,000 $7,000
*pricing for inserts in seat pockets is based on 30,000 units at $1 per insertJ E T S TA R M E D I A K I T 2 0 1 8 The audience Use the Jetstar Media portfolio of assets to target a specific audience by reaching passengers at an exact point in time. EX AMPLE OF AN AUDIENCE BUY: ▸ Client’s Objective To reach families travelling to the Gold Coast during the school holidays. ▸ Jetstar Solution A campaign targeting families travelling to the Gold Coast ensuring a highly effective audience buy. ▸ Magazine Bespoke content, such as “25 top destinations to visit on the Gold Coast these school holidays”, creating a relevant environment for your print advertisement. ▸ Digital Buy the targeted audience of families travelling to the Gold Coast via: Itinerary, Web Boarding Pass, Prepare, Cart Abandon, Inspire, Inflight, Pre-Departure and Pre-return across all EDMs.
J E T S TA R M E D I A K I T 2 0 1 8
The assets
EDM WEBSITE M AGA Z I N E AMBIENT
Jetstar offers a highly Access millions of Our new print edition, under the The power of Jetstar’s ambient
targeted environment for Jetstar passengers stewardship of Jacqueline Lunn, is opportunities offers advertisers an
advertisers to deliver their via jetstar.com an exciting product for the Jetstar end-to-end journey experience with
message to Jetstar Travellers captive audience on board their plane wraps, airport activations,
Jetstar flight tray tables, overhead lockers, inflight
entertainment. *Subject to availability
and Jetstar approval.J E T S TA R M E D I A K I T 2 0 1 8
Website sections ▸ Flights
▸ Home page ▸ Inspiration
Passengers are in dream mode when
they first come to this page. This is where
the holiday planning begins and savvy
travellers are open to new ideas as they
start collecting vacation inspiration. Perfect
for destinations, attractions and tourism-
focused businesses.
From dream trips to spontaneous getaways,
Jetstar is all about making it easy to
▸ Deals explore the world your way. Discover hidden
wonders, find fantastic food, or just lay on a
Engage with passengers as soon as they start beach and take in the views. We have travel
planning their holiday – and then stay with them for tips that will immerse you in experiences
their whole journey. both urban and natural. So, where are you
Jetstar.com is a sticky website where visitors going to go?
spend an average of 16 minutes searching for
flights and the inspiration to make their holiday the
best ever. As well as quality time and engagement
the Jetstar.com website is uncluttered and easy-
to-navigate delivering advertisers a superior This section of the site provides visitors
environment in which to stand out. with an opportunity for holiday ideas and
inspiration. Huge traffic is driven to this
section organically and through the
bi-monthly Jetmail email. Perfect for brands
offering great value plus destinations,
attractions and tourism-focused businesses.J E T S TA R M E D I A K I T 2 0 1 8
Website audience
1,887,000
Unique Audience
(2nd biggest airline website behind Qantas)
13,437,000
Page impressions
9:38 minutes
Average Time spent per person
34%
Age 18-34
36%
Age 35-54
29% Age 55+
168 countries
have visited the jetstar.com website in the past year.
Source: *Nielsen DRM, April 2018J E T S TA R M E D I A K I T 2 0 1 8
EDMs
Within 24 hrs Anytime in Golden 2 days prior
On booking 1 month 12–45 days 7 days 2 days 1 day
of booking sales Window to return
Itinerary Prepare MMB Abandon Inspire Business Class Inflight Pre-Departure Web Pre-return
Upgrade Boarding pass
04/06/2018 Inbox (4) - chris.joy@mediumrarecontent.com - NewsCorp Australia Mail
Jetstar Airways Jetstar Airways Jetstar Airways Jetstar Airways Jetstar Airways
SCAN THIS BARCODE AT OUR AIRPORT KIOSKS:
Mon, 6 Mar 2017 21:57:21 -0800 Mon, 27 Mar 2017 18:53:11 -0700 Mon, 4 Dec 2017 14:19:41 -0800 Mon, 12 Dec 2016 15:35:34 -0800
Boarding Pass Wed, 15 Mar 2017 16:01:58 -0700
Please print entire page and take it to the airport.
To: Rachael Angley To: Rachael Angley To: Phillip Nguyen To: Rachael Angley To: Rachael Angley
Reply-To: Jetstar Airways
Reply-To: Jetstar Airways Reply-To: Jetstar Airways Reply-To: Jetstar Airways Reply-To: Jetstar Airways
Proof Launch: (HTML-only) It's time to start planning for Phuket! Date: 07 JUL 18 Flight: JQ522 Seat: 17A
Proof Launch: (HTML-only) Let's get ready for Singapore. Proof Launch: (HTML-only) Oops! You forgot to finish purchasing your extras You have been selected to upgrade! Proof Launch: (HTML-only) Are you ready for your upcoming flight?
Name: TEST/Angela Seq No: 001
Get inspired for a fantastic trip | Trouble viewing this email? View online Follow us on Booking Reference: CF21WZ
Don’t leave it to the last minute! | Trouble viewing this email? View it online Follow us on Set yourself up for a comfortable flight! | Trouble viewing this email? View it online Follow us on Business Class is all about star treatment | Trouble viewing this email? View it online Follow us on Pre-order you extras and save | Trouble viewing this email? View online Follow us on
Booking reference Fare: Starter
WCEM,WCID
BGB3TD Flights | Hotels | Cars
Please don't be late. We can't wait.
Depart: Melbourne (Tullamarine)
Flights | Hotels Flights | Hotels | Cars & Extras Flights | Hotels | Cars & Extras Melbourne Airport - T4 Domestic Check-in online | Manage booking
This is not a boarding pass
Be at the boarding gate before 1750 / 05:50pm 1815 / 6:15pm
Your flight itinerary Check-in options ( 25 minutes before departure)
Gate: Refer to airport departure screens
Itinerary issue date: 07 Sep 2017 Checked Baggage: 0kg
Check in online from 28 days before your Jetstar
Arrive: Sydney
Booking contact details domestic flight and jump the queue! Sydney Airport - T2 Domestic
Name BCS Test SINGAPORE Check-in, bag drop and boarding times
1940 / 7:40pm
Address test, test, Test, VIC, 12345, Australia
IS BOOKED! WHERE
Payment of $114.00 AUD received
At the airport: Print this itinerary and check in ARE YOU STAYING?
at our airport kiosks or at the Jetstar counter.
Your flight details:
Booking Reference: A77ZSL
Your flight details: Booking ref: CE4NQW Things you need to know
Allow plenty of time Have you got a big enough baggage allowance?
Your flights Booking date: 07 Sep 2017 Booking ref: IH3HHA Auckland Napier Please note bag drop and boarding closure times, and allow plenty of time to get through security and to your boarding gate.
Selected your favourite seat? Pre-ordered a meal?
Date Flight number Departing Arriving 3K594 Phnom Penh Singapore Your flight details: Checked baggage
Pre-book your extras and save
You have not purchased a checked baggage allowance. If you require checked baggage, contact our call centre up to 2 hours before
Sun 10 Sep 2017 JQ501 Sydney Melbourne - Tullamarine Departing Fri 21 Apr 2017 @ 12:00 AM Total price of your shopping cart: Booking ref: AKGDWH departure. You can add checked baggage at the airport from 2 hours before departure – excess baggage charges apply.
Airbus A320 Carry-on baggage
$13
6:05am / 06:05 Sun 10 Sep 2017 Sun 10 Sep 2017
Change flight Starter
Flight duration: 1hr 35min
6:05am / 06:05
Sydney Airport - T2 Domestic
7:40am / 07:40
Melbourne Airport - T4 Domestic
Manage your booking Hi Karly Hi Alexander,
3K535 Singapore Phuket Is limited to two items with a combined weight of up to 7 kgs. The main item can measure up to 56 x 23 x 36cm, and the secondary
Departing Tue 02 Jan 2018 @ 2:40 PM Simon, fly in style and upgrade to: item must fit under the aircraft seat.
Passenger: Seat: Baggage: Extras and services requested: We noticed that you started to add some extras You're off to Phuket and the countdown is on.
Hi Akash, to your flight booking. We wanted to let you
Important:
Your carry-on baggage will be checked at the boarding gate. If you exceed the size or weight restrictions we will need to check-in your baggage and
MS BCS Test Choose seat 0kg (Add ) Book below
GET YOUR $30 HOTEL “Sand, sea and fun for every Manage booking apply any relevant charges.
Hi Anthony,
Now that your flight to Singapore is sorted, let's know that prices may increase as your
VOUCHER BELOW persuasion”
Times are local times at the relevant airport find a place for you to stay! By flying with departure date gets closer. So if you do want to
It’s nearly time to head back to Darwin!
Operated by: Jetstar, you receive an exclusive discount add extras, don’t wait too long! There's so much to see and do – start You’re one of a lucky few eligible to upgrade to Business Class for one of
Jetstar Airways Make sure you’re all ready to travel by pre-booking any extras for your flight and double
planning now so you don’t miss out. Lock in Here's a glimpse of what the weather is like at
your upcoming flights on your trip to Tokyo (Narita International).
voucher to use on a great range of hotel offers. the moment in Phuket: checking your itinerary for departure details.
Save time – check in online See you on board soon! your activities, tours and additional flights –
Don't miss out! Details on how to redeem are here's just a taste of what's in store for you in Source: https://darksky.net/
Online check-in for Jetstar domestic flights opens 28 days before your flight departs and closes 1 hour before your The team at Jetstar
flight departs. For domestic flights departing from an international terminal, online check-in opens 48 hours before your below. Phuket.
flight departs and closes 2 hours before your flight departs.
Check in now Happy travels! Your upcoming trip: Gold Coast Tokyo (Narita International)
The team at Jetstar
Booking Reference: DFH89Q | Passengers: 1 x Adult Unsubscribe from Jetstar Marketing Communications
Flight no: Date Departing Arriving
Add in-flight extras for a more comfortable flight To take advantage of this promotion, all passengers on your booking need to upgrade.
Here’s what was left in your cart:
Operated by Jetstar Airways. We cannot guarantee any particular seat as we may need to change it for operational, safety or security reasons, even after you have
boarded the aircraft. Travel is subject to the applicable Conditions of Carriage. From all of us at Jetstar, we hope you enjoy your flight.
Name: TEST/Angela Seat: 17A
JQ81 Fri 17 Mar 2017
6:20 PM
Adelaide
17/03/17, 6:20 PM
Darwin
17/03/17, 9:00 PM
Choose your seat Add extra baggage Add in-flight extras
Top things to do in Phuket Upgrade for just Depart: Melbourne (Tullamarine) Seq No: 001 Adelaide Domestic Terminal Darwin Domestic Terminal
229
Select a window, upfront or extra The earlier you purchase Add meals, entertainment, Be quick! This offer expires Melbourne Airport - T4 Domestic Carrier: Jetstar Airways
legroom seat. checked baggage, the cheaper it
is.
comfort packs and more. HOTEL VOUCHER^ Subtotal: Book ahead to make sure you don’t miss out on Phuket’s most popular activities!
Wednesday 14 December 2016, 1815 / 6:15pm
PNR: CF21WZ
Choose seats Add extras 01:00 AM AEST Arrive: Sydney
Add baggage
$13.00 Sydney Airport - T2 Domestic Date: 07 JUL 18
unless sold out prior. 1940 / 7:40pm Flight: JQ522
Per person, one-way.
https://mail.google.com/mail/u/0/#inbox 1/4
Page 1 of 1
Ad Unit Targeted Media rate No Targeting
Itinerary Email Billboard $120 CPM $60 CPM
Web Boarding Pass
Billboard $120 CPM $60 CPM
(English & Japanese Only)
Prepare Email Billboard $120 CPM $60 CPM
Cart Abandoment Billboard $120 CPM $60 CPM
Inspire email Billboard $120 CPM $60 CPM
Business Class Upgrade Email Billboard $120 CPM $60 CPM
Inflight (and reminder) Email Billboard $120 CPM $60 CPM
Pre-departure email Billboard $120 CPM $60 CPM
Pre-Return Email Billboard $120 CPM $60 CPMJ E T S TA R M E D I A K I T 2 0 1 8 Magazine sections The new-look, new-feel Jetstar magazine is a bold, informative, fun and inspirational package of travel wanderlust, packed with trends, hacks, must-see destinations and must-do experiences. Checklist Fast-paced entry into the wonderful world of travel, filled with listicles and mini-stories on travel trends/hacks/tech/news Explore The most dynamic and inspiring travel feature stories from Jetstar destinations. Experience What do you “do” when you arrive at your dream destination? You fulfill the passions that build the perfect vacation, from food and drink to shopping and maybe even working, meeting locals or indulging in one-off experiences. Jetstar Fly Jetstar news and people, entertainment, adult and kids’ puzzles and city-to-airport guides.
J E T S TA R M E D I A K I T 2 0 1 8
Magazine readership
Readership 211,000* Spending*
1 in 3 are AB
Over 1 in 2 are Big Spenders
27% singles* 25% couples* 50% families* 83% believe quality is more important than price
44% more likely to be small business owners**
29% are business decision makers* Travel Purpose*
45% 18-39 years olds* 86% Leisure 36% Business
46% male* 54% female*
Travel Frequency*
Household income $130,002 426 holidays per year
1 in 2 readers have a higher HHI Over 1 in 3 are heavy domestic air travellers
than the Australian Average* 18% more likely to be heavy international air travellers
Sources: *Roy Morgan, March 2018; Small business owners defined in accordance to ABS definition of under 20 employees;
Holidays per year calculated by average number of trips multiplied by number of readers,Heavy air travellers defined as taking 4 or more trips per yearJ E T S TA R M E D I A K I T 2 0 1 8 Aircraft livery Drive maximum value for your campaign through cost effective ambient advertising. Available for a minimum of three months, this is the ultimate way to generate brand and product awareness. Amplify the message by extending the creative throughout ambient onboard media.
J E T S TA R M E D I A K I T 2 0 1 8
Ambient
Ambient signage
Ambient signage Sampling
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Ambient signage delivers unprecedented dwell time OnboardOnboard
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* Some blackout periods may apply. Available on domestic and by-case basis. Limited to one sampling per month. Available across theJ E T S TA R M E D I A K I T 2 0 1 8 Inflight media Reach up to 166,000 customers per month Complementing the Jetstar Media portfolio, Jetstar Inflight Entertainment system is available on all Dreamliner planes. When boarding the plane, the IFE pre-roll screen is on a loop and includes trailers for movies that are programmed on the IFE. The following advertising options are available among that free content. Advertising options ▸ Spot #1 30-45 sec TVC + Still image (5 sec billboard) $7,000 ▸ Spot #2 Still image (5 sec billboard) $5,000
J E T S TA R M E D I A K I T 2 0 1 8
The routes
I N T E R N AT I O N A L DOMESTIC VIETNAM D O M E S T I C JA PA N
Operated by Jetstar Airways
Hanoi
Operated by Jetstar Asia
Hai Phong Sapporo
Operated by Jetstar Pacific Tha nh Hoa
Operated by Jetstar Japan V inh
Dong Hoi
Tokyo (Narita) Hue
Zhengzhou
Nagoya (Chubu) Da Nang
Shanghai (Pudong) Osaka (Kansai) Chu Lai
Pleiku Tokyo (Narita)
Okinawa Quy Nhon
Matsuyama Nagoya (Chubu)
Shantou Taipei Tuy Hoa Fukuoka Osaka (Kansai)
Guangzhou Buon Ma Thuot Nagasaki Takamatsu
Oita
Hanoi Hong Kong Kumamoto
Hawaii (Honolulu) Nha Trang Kagoshima
Dong Hoi Haikou Miyazaki
Chiang Mai Sanya Da Lat
Yangon Da Nang Phu Quoc
Siem Reap
Clark Ho Chi Minh City
Bangkok Manila Flights are operated by
Phnom Penh Jetstar Japan and commence
6 September, subject to
Phuket Ho Chi Minh City regulatory approval
Hat Yai Okinawa
Penang Operated by Jetstar Pacific Operated by Jetstar Japan
Medan Kuala Lumpur
Pekanbaru Singapore
Palembang AU S T R A L I A & N E W Z E A L A N D
Auckland
Jakarta
Surabaya New Plymouth Napier
Darwin
Bali (Denpasar) Nelson Palmerston
Darwin North
Wellington
Cairns Christchurch
Fiji (Nadi) Queenstown Dunedin
Cairns Townsville
Cook Islands Whitsunday Coast Hamilton Island Operated by Jetstar Airways
(Rarotonga) Mackay Operated by Eastern
Australia Airlines for
Jetstar Airways
Ayers Rock (Uluru) Sunshine Coast
Brisbane
Brisbane Gold Coast
Gold Coast
Ballina Byron
Perth Perth Newcastle
Sydney Sydney
Adelaide Adelaide
Auckland Auckland
Melbourne (Tullamarine)
Melbourne (Tullamarine) Melbourne (Avalon)
Wellington Flights are operated by Jetstar
Launceston Wellington
Christchurch Airways and commence 3 August
Christchurch
Queenstown Hobart
Operated by Jetstar Airways QueenstownJ E T S TA R M E D I A K I T 2 0 1 8
Magazine Rates & Deadlines
CURRENT MAGAZINE RATE CARD SPECIAL POSITIONS
x1 x3 x6 x12 Loads
Double Page $18,000.00 $16,200.00 $14,400.00 $12,600.00
Insider front cover spread 40%
Full Page $10,000.00 $9,000.00 $8,000.00 $7,000.00
Half Page Vertical $5,500.00 $4,950.00 $4,400.00 $3,850.00
Opposite contents 30%
Half Page Horizontal $5,500.00 $4,950.00 $4,400.00 $3,850.00
Third Page Vertical $3,666.00 $3,299.40 $2,932.80 $2,566.20 Front half or RHP 10%
Quarter Page $2,900.00 $2,610.00 $2,320.00 $2,030.00
Eighth horizontal $1,595.00 $1,435.50 $1,276.00 $1,116.50 First right hand page 20%
Inside Front Cover DPS $25,200.00 $22,680.00 $20,160.00 $17,640.00
Opposite Contents $13,000.00 $11,700.00 $10,400.00 $9,100.00 Outside back cover 40%
Outside Back Cover $14,000.00 $12,600.00 $11,200.00 $9,800.00
Inside back cover 20%
Inside Back Cover $11,000.00 $9,900.00 $8,800.00 $7,700.00
MAGAZINE DEADLINES
Booking deadline Advertising Material Deadline On board
October Tue 21 Aug 2018 Tue 4 Sep 2018 Mon 1 Oct 2018
November Wed 19 Sep 2018 Wed 3 Oct 2018 Thu 1 Nov 2018
December Mon 22 Oct 2018 Mon 5 Nov 2018 Sat 1 Dec 2018
January Tue 20 Nov 2018 Tue 4 Dec 2018 Tue 1 Jan 2018
February Thu 20 Dec 2018 Thu 3 Jan 2019 Fri 1 Feb 2018
March Fri 18 Jan 2019 Fri 1 Feb 2019 Fri 1 Mar 2018
April Tue 19 Feb 2019 Tue 5 March 2019 Mon 1 Apr 2018
May Wed 20 Mar 2019 Wed 3 Apr 2019 Wed 1 May 2018
June Fri 19 Apr 2019 Fri 3 May 2019 Sat 1 Jun 2018
July Tue 21 May 2019 Tue 4 Jun 2019 Mon 1 Jul 2018
August Wed 19 Jun 2019 Wed 3 Jul 2019 Thu 1 Aug 2018
September Mon 22 Jul 2019 Mon 5 Aug 2019 Sun 1 Sep 2018
October Tue 20 Aug 2019 Tue 3 Sep 2019 Tue 1 Oct 2018
November Thu 19 Sep 2019 Thu 3 Oct 2019 Fri 1 Nov 2018
December Tue 22 Oct 2019 Tue 5 Nov 2019 Sun 1 Dec 2018J E T S TA R M E D I A K I T 2 0 1 8
Digital & Ambient Rates
Digital Ambient
HOME PAGE, CHEAP FLIGHTS & DEALS LEADER BOARD OVERHEAD LOCKERS
Type Dimensions Artwork size Rate Run time Production cost Rate
Leader board 728 x 90 MAX 75KB $45 CPM Min 3 months $3,500 per aircraft $5,000 per aircraft PCM
TRAY TABLES
MANAGE MY BOOKING Run time Production cost Rate
Type Dimensions Artwork size Rate Min 3 months $3,500 per aircraft $5,000 per aircraft PCM
MREC 300 x 250 MAX 75KB $120 CPM
BOARDING PASS
Run time Production cost Rate
ITINERARY, PREPARE, INSPIRE, BUSINESS Min 3 months $3,000 $29,000 PCM
CLASS, INFLIGHT AND PRE-RETURN EMAIL
Type Dimensions Artwork size Rate SAMPLING
Single unit 600 x 250 MAX 75KB* $120 CPM Availability Rate
30,000 Units $1 per sample
PRE-DEPARTURE EMAIL INFLIGHT ENTERTAINMENT
Type Dimensions Artwork size Rate Run time Rate
Standard 630 x 200 MAX 75KB* $120 CPM Min 2 months $5,500 PCM
DATES/DEADLINES
WEB BOARDING PASS Booking date Material deadline
Type Dimensions Artwork size Rate 45 days 30 days prior
Single unit 750 x 175 MAX 75KB* $120 CPM Available across the domestic and trans-Tasman network only. Guidelines apply and are approved case-by-
case. Limited to one sampling per month, weight limits apply
AIRCRAFT LIVERY
DATE/DEADLINES
Run time Production cost Rate
Booking date Material deadline
Min 3 months $50,000 $50,000 PCM
Minimum 1 week prior to start date 1 week prior go live date
File format must be JPEG (no moving images or flash files) DATES/DEADLINES
Working URL must also be provided
Booking date
5 Months prior to go live date
*No third party tracking Please discuss options with your Jetstar media representativeJ E T S TA R M E D I A K I T 2 0 1 8
Magazine specifications
Material submission File format Proofs
Medium Rare Content only accepts advertising Medium Rare Content uses 3DAPv3 separation For accurate colour reproduction, all advertising
material via Quickcut/Adsend or SENDlite. For more profiles (3DAPv3PAPERTYPE-3_280_F45.icc), an material must be accompanied by a 3DAPv3 colour
information regarding these providers please contact: Australian standard for proofing and printing. proof created from the supplied file at 100%
Medium Rare Content uses guidelines for ISO 12647-2
Files to be created in PDF version 1.3 or 1.4
(3DAPv3), a standard for proofing and printing.
Quickcut/Adsend (Adstream) PDF files to be supplied in CMYK format with all
In order to verify that a proof is in compliance with
fonts embedded into the file. RGB or spot colour files
Web: adsend.com.au the 3SAPv3 endorsed control strip printed next to the
will be rejected.
Tel: 1300 768 988 (Australia only tech support) advertisement.
Email print@adstream.com.au PDF files need to be supplied as single page files,
No responsibility will be taken for print colour
unless supplying gatefold PDF files.
NOTE: When uploading advertising material via reproduction when a 3DAPv3 colour proof is not
quickcut do not include crop marks on the PDF file, as supplied.
these will be automatically generated.
Images/colour For more information regarding 3DAPv3 proofing
Images are to be supplied in CMYK format. RGB, LAB guidelines, visit 3dap.com.au
SENDlite or spot files will be rejected.
Web: news.sendlite.com.au Images should be supplied at 100% scaling, 300dpi Page layout
Tel: +61 2 9818 1965 and using the correct 3DAPv3 separation profile, the
All advertising material is to be supplied to the correct
3DAPv3 profile will set the correct CMYK separation
When supplying advertising material it is essential publication trim size and is to include 5mm bleed
and total ink limit (see File Format).
that you supply your complete booking number (where required).
For more information regarding separation profiles,
(including the 2 letters at the end) e.g. 12345678AB,
visit 3dap.com.au Crop, bleed and registration marks plus page
also please ensure that the on sale date and
information are to appear on advertising material,
magazine name are entered. No embedded ICC profiles.
offset by a minmum of 6mm.
Left/right hand pages on double page spreads are to The total ink limit is 280%. Registration colour in the
Ensure that all text and logos are supplied to
be noted at the end of the booking number. swatches palette should never be used.
the correct type/ design area specifications
e.g. 12345678ABL/ 12345678ABR.
Solid black panels should be made up of rich black - (see Ad Sizing).
The order of consecutive advertisements 100% black and 50% cyan.
No text or important page content should appear
is to be noted in material instructions.
White elements/type to be set to knock-out. within 10mm either side of the spine on double
Please contact production page spreads (total 20mm) due to this space being
(adproduction@news.com.au) prior to sending revised optically lost wihtin the spine of the magazine.
files to ensure that the correct material appears. Design/type
Using double imaging is at the discretion of the
All type must be a minimum of 8pt and 12pt for
client/agency, as it is not ideal for all pages within
reversed type.
the magazine. If specifications are required for
Black type smaller than 24 points to be made up of double imaging, contract production prior to sending
100% black only and set to overprint. advertising material.
Black type larger than 24 points should be made up of NOTE: Double page spreads appearing on the inside
rich black - 100% black and 50% cyan. front cover will be moved to allow for the spine hinge
- inside front cover (left hand page) will be moved
Extremely thin and fine type, particularly type with
5mm to the left and first text page (right hand page)
serifs, should be avoided.
will be moved 4mm to the right.
Due to the trim and binding variance, even distances
from trim to borders may vary during the print run.J E T S TA R M E D I A K I T 2 0 1 8
Magazine specifications
Double page spread Full page Half page vertical Half page horizontal
Double page spread to be supplied TRIM TRIM TRIM
as two single full pages 255mm x 180mm wide 255mm x 90mm wide 125mm x 180mm wide
T YPE/DESIGN T YPE/DESIGN T YPE/DESIGN
239mm x 164mm wide 239mm x 74mm wide 109mm x 164mm wide
BLEED BLEED BLEED
265mm x 190mm wide 265mm x 100mm wide 135mm x 190mm wide
Third page vertical Quarter page Eighth horizontal
TRIM TRIM TRIM
255mm x 60mm wide 125mm x 90mm wide 62mm x 90mm wide
T YPE/DESIGN
239mm x 44mm wide
BLEED
265mm x 70mm wideJ E T S TA R M E D I A K I T 2 0 1 8
Deadlines and ambient specs
OVERHEAD LOCKER
(INFLIGHT GRAPHICS P/N: TBC)
BLEED AREA (GREY): 620mm width x 160mm height
TRIM & ARTWORK AREA (WHITE): 610mm width x 150mm height
▸ Any artwork that is required to be seen after cutting must fit within the white area with a safety margin
of at least 5mm in from the cut line ▸ Artwork must include a 5mm bleed. ▸ Do not include cutline in artwork
▸ All fonts/text must be converted to curves/outlines ▸ File type must be high resolution PDF
MEAL TRAY TABLE ADVERTISING PLACARD
BLEED AREA (GREY): 340mm width x 160mm height
TRIM & ARTWORK AREA (WHITE): 330mm width x 150mm height
▸ Any artwork that is required to be seen after cutting must fit within the
white area with a safety margin of at least 4mm in from the cut line
▸ Do not include cutline in artwork ▸ All fonts/text must be converted to curves/outlines
▸ File type must be high resolution PDFJ E T S TA R M E D I A K I T 2 0 1 8
Deadlines and ambient specs
▸
TVC SPECS
Client must provide the following 2 assets: 30-45 second TVC
+ Image/Still (image appears prior to TVC)
h.264 video at 5Mbpsor high quality VBR 720x576 or 720x480,
anamorphic 16:9 where available strictly NO LETTERBOXED 4:3 u,
progressive scan AAC audio at 256Kbps stereo audio volume levels at
0dbfs peak (10db louder than broadcast)
IMAGE SPECS (PROVIDE BOTH)
BUSINESS JPEG: 1280 x 768
ECONOMY JPEG: 1024 x 600J E T S TA R M E D I A K I T 2 0 1 8 Contacts Contacts jetstar.advertising@mediumrarecontent.com jetstar.editorial@mediumrarecontent.com
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