MEDIA KIT 2020 American Media, LLC - SRDS
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2020 MEDIA KIT American Media, LLC
THE US BRAND
LIFESTYLE
THROUGH THE
LENS OF CELEBRITY
Us Weekly engages nearly 45 million young, high income consumers with the most
timely and current entertainment news, style, beauty and wellness content, all
through the lens of celebrity.
As THE pop culture catalyst, Us Weekly extends its sphere of influence to connect
advertisers with an audience hungry for what’s hot now in celebrity, and in the brands
seen within Us Weekly’s far-reaching multi-media portfolio.
PRINT
SIP’s
DIGITAL
PODCASTS
SOCIAL MEDIA
OTT’s
MOBILE
EVENTS
TABLET
10.17.19 Source: MRI Spring 2019, Comscore September 2019, and Facebook/Instagram/Twitter September 2019
2020
PUBLISHING
SCHEDULE
ON-SALE AD CLOSE/
SPECIAL THEMED EDITORIAL FEATURES ISSUE COVER DATE DATE MATERIALS DUE
Year End Look Back 1 January 6 December 27 December 9
l BEST DIETS 2 January 13 January 3 December 16
s GOLDEN GLOBES/Winter TV Preview 3 January 20 January 10 December 23
4 January 27 January 17 December 30
Pre-Super Bowl 5 February 3 January 24 January 6
s GRAMMY AWARDS/SAG AWARDS/Valentine’s Day Gift Guide 6 February 10 January 31 January 13
Post-Super Bowl/Us Beauty: Oscar Prep 7 February 17 February 7 January 20
s OSCAR AWARDS 8 February 24 February 14 January 27
9 March 2 February 21 February 3
10 March 9 February 28 February 10
11 March 16 March 6 February 17
12 March 23 March 13 February 24
Celebrity Health & Fitness 13 March 30 March 20 March 2
l BEST MAKEOVERS 14 April 6 March 27 March 9
Us Style & Beauty: Festival Style 15 April 13 April 3 March 16
Us Beauty: Earth Day 16 April 20 April 10 March 23
Food & Entertaining: Cinco de Mayo/Coachella 17 April 27 April 17 March 30
Mother’s Day Gift Guide/Coachella 18 May 4 April 24 April 6
19 May 11 May 1 April 13
Met Gala/Countdown to Summer 20 May 18 May 8 April 20
21 May 25 May 15 April 27
l BEST BODIES/Cannes Film Festival 22 June 1 May 22 May 4
Cannes Film Festival 23 June 8 May 29 May 11
Father’s Day Gift Guide 24 June 15 June 5 May 18
Summer TV Preview 25 June 22 June 12 May 25
Food & Entertaining: 4th of July 26 June 29 June 19 June 1
Summer Celebrity Diet Secrets 27 July 6 June 26 June 8
28 July 13 July 3 June 15
29 July 20 July 10 June 22
30 July 27 July 17 June 29
31 August 3 July 24 July 6
l HOLLYWOOD MOMS/BACK TO SCHOOL 32 August 10 July 31 July 13
33 August 17 August 7 July 20
34 August 24 August 14 July 27
Food & Entertaining: Labor Day 35 August 31 August 21 August 3
l FALL FASHION ISSUE 36 September 7 August 28 August 10
l FALL TV ISSUE 37 September 14 September 4 August 17
s MTV VMAS/Fashion Week 38 September 21 September 11 August 24
Fall Movie Preview/Fashion Week 39 September 28 September 18 August 31
s PRIMETIME EMMYS 40 October 5 September 25 September 7
41 October 12 October 2 September 14
Moms & Families 42 October 19 October 9 September 21
Halloween Food & Entertaining 43 October 26 October 16 September 28
Celebrity Health & Fitness 44 November 2 October 23 October 5
45 November 9 October 30 October 12
Holiday: Travel 46 November 16 November 6 October 19
Holiday: Thanksgiving 47 November 23 November 13 October 26
Holiday: Movie Preview 48 November 30 November 20 November 2
Holiday: Gift Guide 49 December 7 November 27 November 9
Holiday: Entertaining 50 December 14 December 4 November 16
Holiday: Last Minute Gifts 51 December 21 December 11 November 23
52 December 28 December 18 November 30
l US WEEKLY FRANCHISE s MAJOR AWARD SHOWS ISSUES
10.21.19 All issue dates subject to change. Insertion orders are contracted by issue cover date not edit content/theme. Cover positions and special units (gatefolds, inserts, scent strips, etc.) close 30 days
prior to ad close. Cover positions and special units in awards/franchise issues close 60 days prior to ad close. All orders non-cancellable upon closing date.
AUDIENCE PROFILE
A HIGHER DEGREE
OF QUALITY
Us Weekly Reader Profile – MRI Spring 2019
ADULTS AUD (000) % COMP
Adults 11,082 100%
Women 8,691 78.4%
Men 2,391 21.6%
Age 18 to 24 1,455 13.1%
Age 25 to 34 3,039 27.4%
Age 35 to 44 2,596 23.4%
Age 45 to 54 1,679 15.2%
Age 55+ 2,313 20.9%
Age 18 to 49 8,109 73.2%
Age 25 to 49 6,655 60.1%
Median Age 38.6
Median HHI $80,489
Employed 7,739 69.8%
Professional/Managerial 3,206 28.9%
Any College 7,026 63.4%
Single 3,922 35.4%
Married 5,329 48.1%
Any Kids in HH 5,591 50.5%
WOMEN MRI AUD (000) % COMP
Women 8,691 78.4%
Age 18 to 24 1,153 10.4%
Age 25 to 34 2,603 23.5%
Age 35 to 44 1,962 17.7%
Age 45 to 54 1,216 11.0%
Age 55+ 1,756 15.9%
Age 18 to 49 6,409 57.8%
Age 25 to 49 5,256 47.4%
Median Age 37.9
Median HHI $83,258
Employed 5,949 53.7%
Professional/Managerial 2,547 23.0%
Any College 5,509 49.7%
Single 3,024 27.3%
Married 4,110 37.1%
Any Kids in HH 4,610 41.6%
10.15.19 Source: MRI Spring 2019
AD SPECS
MECHANICAL
REQUIREMENTS
UNIT BLEED TRIM LIVE (NON BLEED)
PAGE 8” x 10.75” 7.75” x 10.5” 6.875” x 10”
SPREAD 15.75” x 10.75” 15.5” x 10.5” 14.75” x 10"
1/2 HORIZONTAL SPREAD 15.75” x 5.25” 15.5” x 5” 14.75” x 4.75”
2/3 PAGE VERTICAL 5.125” x 10.75” 4.875” x 10.5” 4.5” x 10”
1/2 PAGE VERTICAL 4” x 10.75” 3.75” x 10.5” 3.25” x 10”
1/2 PAGE HORIZONTAL 8” x 5.25” 7.75” x 5” 6.875” x 4.625”
1/3 PAGE VERTICAL 2.875” x 10.75” 2.625” x 10.5” 2” x 10”
1/3 PAGE HORIZONTAL 8” x 3.875” 7.75” x 3.625” 6.875” x 3.375”
1/3 PAGE SQUARE 5.125” x 5.125” 4.875” x 4.875” 4.5” x 4.5”
BLEED ADS ACCEPTED DIGITAL FILES SHIPPING INFORMATION FOR PROOFS
All ads intended to bleed should have PDF-X1A: (vector based, not ripped files) ATTN:
.125” of bleed on all four sides Must be composite files (all 4 colors on 1 page). Mary Carioti
Resolution should be between 200-400 dpi, 300 American Media, LLC
TRIM SIZE: 7.75” x 10.5” dpi is preferred. Can be high resolution 2nd Floor
tiff/eps images, but NO pict or jpeg. Images must 4 New York Plaza
LIVE AREA: 6.875” x 10” be CMYK or grayscale, no RGB files. New York, NY 10004
Columns to a page: 3 Must include all fonts (incl. printer fonts and screen
fonts): No True Type or Stylized fonts. US WEEKLY PRODUCTION CONTACT
GUTTER SAFETY Mary Carioti Senior Production Manager
Headlines: .125” each side of gutter FILE UPLOAD INFORMATION 212.743.6517 | mary.carioti@usmagazine.com
Body Text: .125” each side of gutter Upload files to the AMI SendMyAd Portal:
https://americanmediainc.sendmyad.com
BINDING METHOD: Saddle Stich
PROOF GUIDELINES (OPTIONAL)
LINE SCREEN: 133 Line Screen Contract proofs must meet SWOP3 standards
and include CMYK color bars. Color or black
and white laser proofs will only be accepted
as content proofs.
10.15.19
GROSS RATES
2020 RATE CARD
2020 Rate Base: 1,950,000
Open 3x Rate 6x Rate 9x Rate 12x Rate 18x Rate 24x Rate 30x Rate 36x Rate 42x Rate 48x Rate
4% 6% 9% 12% 14% 16% 18% 20% 22% 24%
4 COLOR
Full page 298,285 286,360 280,395 271,450 262,500 256,530 250,565 244,605 238,635 232,670 226,705
2/3 page 238,640 229,090 224,325 217,165 210,005 205,230 200,455 195,685 190,915 186,140 181,365
1/2 page 178,975 171,820 168,240 162,870 157,500 153,920 150,340 146,760 143,185 139,605 136,025
1/3 page 119,325 114,550 112,165 108,585 105,005 102,620 100,235 97,850 95,460 93,075 90,685
COVER 4 387,780 (30% Premium)
COVER 2 328,120 (10% Premium)
COVER 3 313,200
Open 3x Rate 6x Rate 9x Rate 12x Rate 18x Rate 24x Rate 30x Rate 36x Rate 42x Rate 48x Rate
4% 6% 9% 12% 14% 16% 18% 20% 22% 24%
BLACK & WHITE
Full page 268,465 257,720 252,355 244,300 236,250 230,875 225,505 220,135 214,770 209,405 204,030
2/3 page 214,770 206,180 201,885 195,440 188,995 184,700 180,410 176,110 171,815 167,525 163,230
1/2 page 161,090 154,645 151,425 146,595 141,755 138,535 135,315 132,095 128,865 125,650 122,430
1/3 page 107,395 103,100 100,950 97,730 94,505 92,360 90,215 88,070 85,915 83,770 81,620
All contracts pertain to 12 months.
Frequency discounts must be earned before applied. Advertisers will be held responsible for short rates where applicable. Advertised contracts once agreed upon become firm for an annual
contract period. Cover positions and special units (gatefolds, inserts, scent strips) close 30 days prior to ad close. Cover positions and special units in Awards / Franchise Issues close 60 days
prior to ad close. All orders non-cancelable upon closing date.
*Consult your sales rep for specific issue commitment dates.
10.15.19
US WEEKLY
2020 ADVERTISING
TERMS AND
CONDITIONS
The following are terms and conditions governing 7. Publisher may reject or cancel any advertising for 11. Publisher shall not be subject to any liability
advertising published in Us Weekly (the “Magazine”) any reason at any time. Advertisements simulating whatsoever for any failure to publish or circulate all or
published by American Media, LLC (“Publisher”). the Magazine’s editorial material in appearance or any part of any issue(s) of the Magazine because of
style or that are not immediately identifiable as strikes, work stoppages, accidents, fires, acts of God
1. Rates are effective as of the first issue of the advertisements will be rejected. or any other circumstances not within the control of
Magazine with a cover date in January 2020. Rate Publisher.
base guarantees are made on an annual (twelve- 8. All advertisements are accepted and published in
month) average of total audited circulation. the Magazine upon the representation by the agency 12. Agency commission (or equivalent): up to 15%
and advertiser that they are authorized to publish (where applicable to recognized agents) of gross
2. Announcement of any change in rates and/or the entire contents and subject matter thereof in advertising charges after earned advertiser discounts.
circulation rate base will be made in advance of the the Magazine in all print and electronic versions
Magazine’s advertising sales close date of the first (including without limitation electronic versions 13. Invoices are rendered on or about the on-sale date
issue to which such rates and/or circulation rate base of the Magazine distributed via digital newsstand of the Magazine. Payments are due within 30 days
will be applicable. The Magazine Rate Card specifies services and ipad and smart phone applications) from the billing date. Publisher reserves the right
the publication schedule of the Magazine, and its and that such publication will not violate any law or to change the payment terms to cash with order
respective on-sale dates. infringe upon any right of any party. In consideration at any time. The advertiser and agency are jointly
of the publication of advertisements, the advertiser and severally liable for payment of all invoices for
3. The Magazine is a member of the Alliance for and agency will, jointly and severally, indemnify, advertising published in the Magazine.
Audited Media (AAM). Total audited circulation is defend and hold Publisher harmless form and
reported in Publisher’s statements audited by the against any and all losses and expenses (including 14. Any and all negotiated advertiser discounts are
AAM. Total audited circulation for the Magazine is without limitation attorney’s fees) (collectively only applicable to and available during the period in
comprised of paid plus verified. “Losses”) arising out of the publication of such which they are earned. Rebates resulting from any
advertisements in the Magazine, including without and all earned advertiser discount adjustments must
4. Orders for standard inside advertising units close limitation those arising from third party claims be used within six months after the end of the period
and become non-cancellable by the advertiser at or suits for defamation, copyright, or trademark in which they are earned. Unused rebates will expire
5:00 P.M. (EST) on the advertising close date of the infringement, misappropriation, violation of the six months after the end of the period in which they
issue of the Magazine. All orders for cover positions Lanham Act or rights of privacy or publicity, or were earned.
and special units (e.g., gatefolds, inserts, scent from any and all claims not now known or hereafter
strips, center spread) are non-cancellable and close devised or created (collectively “Claims”). In the 15. Special advertising promotion premiums do not
30 days prior to the advertising close date for regular event Publisher has agreed to provide contest or earn any discounts or agency commissions.
issues, and 60 days prior to the advertising close sweepstakes management services, advertorials or
date for awards issues and special-themed issues. custom advertisements, email design or distribution 16. You agree that all advertising rates and related
If orders are not received by 5:00 P.M. (EST) on the or other promotional services in connection with information provided by Publisher to you with
specified dates, position reservations shall expire. an advertising commitment by advertiser, all such respect to an account are confidential information
If Publisher agrees to cancel an existing order for a services are performed upon the warranty of the of Publisher. You shall keep all such information
special unit, the advertiser and/or agency shall be agency and advertiser that they will, jointly and confidential and shall not disclose the information to
responsible for the cost of any work performed or severally, indemnify and hold harmless Publisher any other account or to any third party.
materials purchased on behalf of advertiser and/or from and against any and all Losses arising out of
agency, including the cost of services, paper and/or the publication, use or distribution of any materials, 17. All issues relating to advertising will be governed
printing. All cancellations must be received in writing products (including without limitation prizes) or by the laws of the State of New York applicable to
with a confirmed written acceptance. services provided by or on behalf of the agency or contracts to be entirely performed therein. Any
advertiser, their agents and employees, including action brought by advertiser or agency against
5. All agreements for advertising frequency discounts without limitation those arising from any Claims. Publisher relating to advertising must be brought in
require that a specified number of advertisements be the state or federal courts in New York, New York.
published within a twelve-month period. If the 9. In consideration of Publisher’s reviewing for The parties hereby consent to the jurisdiction of
advertiser or agency cancels any portion of any order acceptance, or acceptance of, any advertising such courts in connection with actions relating to
or fails to publish the specified number, Publisher for publication in the Magazine, the agency and advertising.
reserves the right to adjust the rates accordingly, advertiser agree not to make promotional or
including nullifying the discount for previously merchandising reference to the Magazine in any way 18. The foregoing terms and conditions shall govern
published advertisements. In such event, the without the prior written permission of Publisher in the relationship between Publisher and advertiser
advertiser and/or agency must reimburse Publisher each instance. and/or agency. Unless expressly agreed to in
for any short-rates. Any merchandising program writing and signed by an authorized representative
or activities executed by Publisher in reliance on 10. Publisher has the right to insert the advertising of Publisher, no terms or conditions, printed or
advertising that is cancelled shall be paid for by anywhere in the Magazine at its discretion, and any otherwise, appearing on contracts, orders or copy
advertiser and/or agency at the fair market rate for condition on contracts, orders or copy instructions instructions will be binding on Publisher. Failure of
such program or activities. Any merchandising involving the placement of advertising within an issue Publisher to enforce any of these provisions shall not
program offered to advertiser and/or agency in of the Magazine (such as page location, competitive be considered a waiver of such provision.
reliance on advertising must be utilized in the same separation or placement featuring editorial copy) will
calendar year that the advertising runs. be treated as a positioning request only and cannot
be guaranteed. Publisher’s inability or failure to
6. Publisher is not responsible for errors or comply with any such condition shall not relieve the
omissions in any advertising materials provided agency or advertiser of the obligation to pay for the
by the advertiser or agency (including errors in key advertising.
codes/ coupon codes).
10.25.19
INTEGRATED MARKETING
MARKETING
OPPORTUNITIES
SPONSORED
Us Weekly delivers custom integrated
marketing solutions for advertisers
that address their specific priorities
and are designed to:
SEE INSIDE
• Maximize awareness, excitement JUST IN:
and trial among key targets during A QUALITY
priority timeframes and launch periods CHOICE
• Leverage the unique editorial
perspective of Us Weekly in supporting
advertisers’ goals and objectives
• Provide tangible, measurable results with
creativity, originality and efficiency
Turn-key and Highly
Customized Capabilities include:
• Multi-Platform Branded Content
• High-Impact Print including Cover Chips
and Peel-Offs
• Immersive Digital Features
• Celebrity and Expert Talent
• Bloggers and Social Influencers
• Events and Experiential Activations
MIN Integrated Marketing
Awards finalist or winner
for over 10 years
Contact:
Please contact your Us Weekly
Account Representative or
Brian Kennedy Head of Integrated Sales
at 212.484.3490.
10.15.19
CONTACTS
US WEEKLY
CONTACT LIST
US WEEKLY ADVERTISING SALES
& MARKETING Midwest
Victoria Lasdon Rose, Executive Vice President & Chief Revenue Officer American Media, LLC / Us Weekly
212.484.3424 500 North Michigan Ave., Suite 600
victoria.rose@usmagazine.com Chicago, IL 60611
Phone 312.782.2366/Fax 312.782.5677
Brian Kennedy, Head of Integrated Sales
212.484.3490 Chris Svoboda, Midwest Director
brian.kennedy@usmagazine.com 312-782-3941
christopher.svoboda@usmagazine.com
Thom Allcock, Head of Integrated Marketing
212.484.3467
thom.allcock@usmagazine.com
Texas
Lewis Stafford Company
New York / East Coast 14800 Quorum Drive, Suite 560
Dallas, TX 75254
American Media, LLC / Us Weekly Phone 972.960.2889/Fax 972.960.2886
4 New York Plaza
2nd Floor Chris Knapp
New York, NY 10004 chris@lewisstafford.com
Phone 212.545.4800 | Fax 212.510.1953
Los Angeles / West Coast
American Media, LLC / Us Weekly
3699 Wilshire Blvd, Suite 1220
Los Angeles, CA 90010
Phone 323.930.3300/Fax 323.935.4214
Amy Van Etten, West Coast Director
323-930-3306
amy.vanetten@usmagazine.com
US WEEKLY DIGITAL ADVERTISING SALES
Brian Kennedy, Head of Integrated Sales
212.484.3490
Brian.Kennedy@usmagazine.com
Jeff Cohen, Head of Digital Sales
917.256.5433
JCohen@amilink.com
10.25.19
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