Media Kit 2021 Beschaff ung aktuell - Konradin Service

Page created by Thelma Cohen
 
CONTINUE READING
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Beschaffung aktuell   Media Kit 2021

                             Trade Magazin   4
                                   Website 22
                                Newsletter 28
                                    Extras 30
                            Lead Generation 32
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Media Brand

  Editors’
  Special Newsletter
           Page 29
                                Newsletter                                                           The no. 1 in purchasing
                           The newsletter for purchasing                                             In 2019, according to adverti-
                          professionals. Distributed twice                                             sing volume, Beschaffung
                        a month, delivering selected news                                                 aktuell is the No. 1 in
                         items and key trade information,                                                     Purchasing.
                             keeping purchasers up to
  Address Rental              speed during their daily
                                                                                                                  Page 9
                                                                                                                                         Topics
  Mailing                      work. Fast and direct!
                                      Page 28
                                                                                                                                       for decision-makers
                                                                                                                                          in purchasing.
        Page 31                                                                                                                            from page 10

             Top range                                              Trade Magazine
                                                             Strategic purchasing decisions have a
        Beschaffung aktuell is the trade title                 tremendous impact. Beschaffung
                                                                                                                       E-Paper
          with the highest reach amongst                      aktuell, the leading trade magazine,
         decision-makers with the function                                                                           All issues also
                                                                supports purchasers in all major                     made available
        of ”purchasing or logistics/materials                                decisions.
           management” in high-turnover                                                                                 digitally.
                                                                              Page 4
            companies with annual sales
              in excess of € 50 million.
                       Page 8

                                                                                                                                                             2
Media Kit 2021 Beschaff ung aktuell - Konradin Service
“The challenges of the
                                  White                      Social Media                                    International Economy
                                  paper                                                                      make purchasing a key
                                                                                                             function within Industrial
    Lead Generation                                                                                          Companies. We support this
                                                                                                             development via our Web-
         You will receive
      qualified contacts with                                                                                site, in Social Media, in our
      specific interest in your                                                                              Newsletter and, of course,
       subject (adhering to                                                                                  with our Print Magazine.
             EU-GDPR).                                                                                       As Moderators, we bring
           from page 32                                                                                      People, Ideas and Oppor-
                                                                                                             tunities together. As part
Webinar
                                                                                                             of the Buying Community,
                                                                                                             we offer you a Network
                                                                                                             of Buyers and Experts. As
                                      Website                                                                Editors, we are always open
                                                                                                             to new Projects and Techno-
  Company Profile                                                                Campaign                    logies, both Professional and
                                          The online magazine with news
                                           and technical information for       We present your topics        Innovative - just like modern
               Page 28                             fast research.           to your specific target group    Purchasing.“
                                                      Page 22                    using an intelligent
                                                                             combination of advertising
                  Native                                                       formats – tailor-made,
                                                                                                             Sabine Schulz-Rohde
                                                                                                             responsible Editor
                                                                                     budget and
                  Advertising                                                       goal-oriented.

                         Seite 26
                                                   Video
                                                 Professionelle Video-
                                                produktion vor Ort oder
                                                   während Messen,
                                               immer mit fachkundiger
                                                    Unterstützung
                                                    der Redaktion.
                                                       Seite 30                                    Network
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Editorial Concept

                                                           Editorial

                                                                         Editor-in-Chief        Editor
                                                                         Dipl.-Ing. (FH)        Dipl.- Betriebswirt (FH)
                                  We write for                           Werner Götz            Dietmar Kieser
                                  purchasing                             Phone:                 Phone
                                                                         +49 711 7594-451       +49 711 7594-454
                                  decision-makers                        werner.goetz@          dietmar.kieser@
                                                                         konradin.de            konradin.de
                                  Established expertise
                                  for purchasers and for
                                  everyone involved in                   Executive Editor       Editor
                                  this field.                            Dipl.-Ing. (FH)        Master of Letters
                                                                         Sabine Schulz-Rohde    Sanja Döttling
                                                                         Phone                  Phone
                                 As purchasing under-                    +49 711 7594-252       +49 711 7594-342
goes a transition from mere “buying” to an activity                      sabine.schulz-rohde@   sanja.doettling@
with a much more profound influence on the value                         konradin.de            konradin.de
chain, purchasers are supported by Beschaffung aktuell
through reports, interviews and opinion pieces on mar-
ket trends, technical innovations and services.                          Correspondant
                                                                         Magister of Arts
Successful companies are more and more inspired by                       Nico Schröder          Assistant Editor
their suppliers’ innovations. A key factor is to involve                 Phone                  Daniela Engel
suppliers early on in the process. Purchasing depart-                    +49 170 6401879
ments are therefore also in charge of well-organised                     nico.schroeder@        Phone
innovation management. Beschaffung aktuell gives                         konradin.de            +49 711 7594-452
its readers the decisive edge to set the foundation for                                         daniela.engel@
innovative purchasing.                                                                          konradin.de

The editorial team is committed to giving purchasers
the information they need to communicate on an equal
footing with internal customers and suppliers.

Strategic purchasing decisions have a vast impact, this
needs to be taken into account. The editorial team of
Beschaffung aktuell can help.                                     @Redaktion_BA

                                                                                                                           4
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Trade Magazine
            1 Portrait

01 Title:                 Beschaffung aktuell                                        11 Publisher:             Katja Kohlhammer

02 In brief:                                                                         12 Advertising:           Joachim Linckh, Sales Director
   As leading trade magazine for purchasing decision-makers, Beschaffung aktuell
   accompanies the industry in times of digital change without neglecting classic    13 Editorial:             Werner Götz, Editor-in-Chief
   topics. The communication mix of management information and technical                                       Sabine Schulz-Rohde, Managing Editor
   knowledge helps purchasers to take the right decisions. Reports, interviews and                             Sanja Döttling, Editor
   opinion pieces support purchasers, highlight the opportunities of industrial
   change, but do not conceal the risks.                                             14 Pagination analysis 2019 = 10 issues
                                                                                        Total pages:                                            789 pages    = 100.0%
03 Target group:
   Decision-makers in purchasing, supply management, technical purchasing,              Editorial section:                                      585 pages    =   74.1%
   indirect purchasing and logistics, as well as managing directors and executive       Advertising section:                                    204 pages    =   25.9%
   directors in medium-sized and large companies in all industries.                      including
                                                                                         Loose inserts:                                          18 pieces
04 Frequency:             Monthly (with two double issues 1-2 and 7-8)

05 Format:                DIN A4                                                     15 Content analysis of the editorial section 2019          585 pages    = 100.0%

06 Year:                  68th year 2021                                                Strategic purchasing                                    204 pages    =   34.9%
                                                                                        Technology                                              165 pages    =   28.2%
07 Subscription price:    Annual subscription: Germany € 155,50, abroad € 160,50        News from the BME association                            62 pages    =   10.6%
                                                                                        Magazine/news/opinions                                   55 pages    =    9.4%
08 Organ:                 –                                                             Career                                                   45 pages    =    7.7%
                                                                                        Markets                                                  28 pages    =    4.8%
09 Memberships:           Members of the Bundesverband Materialwirtschaft,              Other                                                    26 pages    =    4.4%
                          Einkauf und Logostik e.V. – BME – of the ÖPWZ and of
                          the BMÖ receive “Beschaffung aktuell” as part of their
                          membership.
                          bvik Bundesverband Industrie Kommunikation e.V.

10 Publishing house:      Konradin-Verlag Robert Kohlhammer GmbH
                          Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen

                                                                                                                                                                    5
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Konradin-distribution with guarantee

1          IVW I/2020            2   Newsletter-Reporting, July 2020          3     Google Analytics 1. HJ 2020

Magazine                                                                                                Contact Opportunities
                                                                    Recipent addresses
Print Magazine                              ePaper                                        Total Magazine
via Postal Dispatch              16,704     via Paid-Subscription                 1,145   per Publication Date               17,849
                                                                                          (plus Print co-readers)
    1                                        1                                                                                         For Print Inserts, partial circulation
                                                                                                                                       according to Postcode area is also
                                                                                                                                       possible.
                                                                                                                                       Total Magazine 3,000 copies.
Newsletter                                                                                                                             For more details please see page 19.

                       Recipent addresses                                                 Newsletter
Editorial-Newsletter              10,752                                                  per transmission                   10,752       Postcode Zone              Print Run
                                                                                                                                                        0                  685
    2                                                                                     (Monthly 21,504 Recipients)
                                                                                                                                                        1                  678
                                                                                                                                                        2                1,261
                                                                                                                                                        3                1,518
Website                                                                                                                                                 4                2,038
                                                                                          Website                                                       5                2,073
www.beschaffung-aktuell.de                                                                 per month                       PI: 70,855
                                                                                                                        User: 40,731                    6                1,791
    3                                                                                                                                                   7                2,616
                                                                                                                                                        8                1,799
                                                                                                                                                        9                1,410

                                                                                                                                                                                6
Media Kit 2021 Beschaff ung aktuell - Konradin Service
Trade Magazine
           3 Readership Analysis

                                                                 Contact Opportunities                                                  Contact Opportunities
1.1 Industries/industrial sectors: recipient groups                                      1.2 Größe der Wirtschaftseinheiten:                  %       Copies
    Industry code acc. to classif. of industrial sectors 2008          %       Copies
                                                                                                       1 – 49 employees                      4.4         785
    C.10-11 General food industry                                     4.0         714                 50 – 99 employees                     11.3       2,017
    C.20-21 Production of chemical and                                                              100 – 199 employees                     12.8       2,285
            pharmaceutical products                                   5.9       1,053               200 – 499 employees                     13.1       2,338
                                                                                                    500 – 999 employees                     15.3       2,731
    C.22     Metal production and processing                          2.3         411         1,000 and more employees                      43.1       7,693
    C.24     Metal production and processing                         14.3       2,552
    C.25     Production of metal products                            18.1       3,231                                                     100.0       17,849
    C.26     Production of Data-Processing devices, electrical
             and optical products                                     6.4       1,142    1.3 Position in company                              %       Copies
    C.27     Production of electrical equipment                       4.2         750
    C.28     Mechanical engineering                                  25.3       4,516       Corporate Management                             7.1       1,267
                                                                                            1st Management Level (Leadership)               27.0       4,819
    C.29-30 Prod. of motor vehicles and components                                          2nd Management Level (Management)               46.1       8,228
            Other vehicle construction                                6.2       1,107       Employees, Skilled Workers, Specialists         19.8       3,534
    G.46     Wholesale (excluding vehicles)                           7.2       1,285
    H.49-53 Transport and Traffic, Logistics                            2.1         375                                                     100.0       17,849
    J.61-63 Information Technology, Telecommunications                1.4         250
    K.64-66 Provision of Financial and Insurance Services             1.1         196    1.4 Job function                                     %       Copies
    M.70,
    72 O.84 Administration, Consulting, Research                                            Management/Tech. Management                     16.0       2,856
    and Development                                                   1.5         268       Production, Manufacturing, Assembly              7.5       1,339
                                                                                            Maintenance, Repair                              5.6       1,000
                                                                   100.0       17,849       Purchasing, Logistics, Materials Handling       70.9      12,655

                                                                                                                                          100.0       17,849
    Through its address management activities, Konradin constantly updates and
    upgrades the address data for its target group, by a series of integrated
    measures – from finding company addresses in the commercial register to
    using telemarketing campaigns to enhance personal data.
    To learn more, please contact us!

                                                                                                                                                           7
Trade Magazine
           Mechanical Engineering Coverage Study 2016 (VDMA Study)

Beschaffung aktuell achieves top coverage among decision-makers in purchasing

Beschaffung aktuell is the title with the widest coverage among                                                             Beschaffung aktuell
decision-makers in "purchasing or logistics, materials management"                        Technik+Einkauf
in companies generating annual sales of more than 50 million euros                                                        Ø 56.4 million
                                                                                        Ø 38.0 million                           euros turnover
                                                                                             euros turnover
        Beschaffung aktuell                                  25,9%
                                                                                                                            36%           50 million
                                                                                                                                          and more
               VDMA News                               21,6%
                                                                                             25-49 million
                                                                                                                                 25-49 million
            Markt + Technik                       17,3%

                                                                                             10-24 million                       10-24 million
                  VDI News                        17,2%
                                                                                                                                  5-9 million
                                                                                              5-9 million
              Zuliefermarkt                    14,3%                                          2-4 million                         2-4 million

        TECHNIK + EINKAUF                     13,1%                                  • Beschaffung aktuell reaches more decision-makers in Mechanical engineering
                                                                                       than Technik+Einkauf

                                                                                     • Beschaffung aktuell reaches companies with higher sales rates
                                                                                       (56.4 million euros on average)
Other purchasing titles did not reach the minimum case number of 80 readers
or were not part of the study because they were not relevant to the target group     • 36% of the Beschaffung aktuell readers work in companies generating sales rates of
                                                                                       more than 50 million euros 1, which are also the companies with the largest
1
    Source: Mechanical engineering coverage study 2016 (VDMA study), TNS Infratest     investment volume2
2
    Source: Federal Statistical Office, Technical Series 4, Series 4.2.1, 2014
                                                                                     • Beschaffung aktuell has a high share of exclusive readers:
                                                                                       66.7% of the readers of Beschaffung aktuell do not read Technik+Einkauf
                                                                                                                                                                            8
Trade Magazine
        Beschaffung aktuell in the Advertising Market

Advertisers trust Beschaffung aktuell: the no. 1 in the purchasing-title market

                                                           Beschaffung aktuell
                                                                           … is the no. 1
                                                                 purchasing title in 2019
                      13,7%                                        based on advertising
                                                                                  volume

              25,9%                       60,4%
                                                                      Trade magazines
                                                                      Beschaffung aktuell
                                                                      BIP Best in Procurement
                                                                      Technik + Einkauf

                                                                   * Types of advertisement under review: ads, bound inserts,
Source: mediaSkop advertising market analysis, VU Meynen             loose inserts and tip-ons. No job advertisements, procurement
       Period 01 - 08/2020                                           sources, classified ads or own advertisment.

                                                                                                                                     9
Trade magazine
          Subject Overview

PURCHASING: Operational and strategic procurement with demand planning ,                  E-procurement: e.g. purchasing tools, C-parts management, cloud procurement,
cloud procurement, compliance, consulting, C-parts management, digitisation in            e-invoicing, catalogue management, media sourcing, Industry 4.0, sourcing tools,
purchasing, e-procurement, e-sourcing, purchasing controlling, purchasing                 supplier relationship management (SRM) | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12
organisation, financial supply management, global sourcing, green procurement,
indirect purchasing, Industrie 4.0, cost analysis, supplier management, managed           Energy: e.g. energy purchasing, energy efficiency, energy generation, energy
service providing, outsourcing, personnel management, plattforms, procurement             markets, energy storage, renewables | In issues 1-2, 9
engineering, public procurement, law, risk management, supply chain management
(SCM), spend management, value management, vendor managed inventory,                      Production technology: e.g. additive manufacturing, production machinery and
negotiating, contract management | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12          processes, welding and soldering, tool management, production metrology, surface
                                                                                          engineering, precision tools, chip disposal, clamping technology, cooling lubricants,
Automation engineering: e.g. digitization, electrical connection technology, electric     joining technology, tools | In issues 3, 6, 9, 10, 11
motors, field buses, industrial computers, Industrie 4.0, interface technology, cables,
measurement and control technology, robotics, switch cabinets, sensors, control           Vehicle fleet: e.g. company cars, electric mobility, fleet management, commercial
engineering, power supply | In issues 4, 11                                               vehicles, passenger cars, fuel cards, telemetry | In issues 6, 12

Drive and fluid technology: e.g. drive elements, drivetrain, fittings, seals, filters,    Intralogistics: e.g. containers, industrial trucks, conveyors, forklift trucks, transport
frequency converters, plain bearings, hydraulics, motors, compressors, bearings           systems, cranes, ID technology, RFID, picking systems, storage technology, storage
and guides, linear technology, pneumatics, pumps, roller bearings, vacuum                 equipment, materials business, RFID, packaging technology, packing tables, loading,
technology | In issues 4, 11                                                              dispatch, pick & place, robotics, Industrie 4.0 | In issues 1-2, 3, 4, 7-8

Industrial safety: extractor systems, hearing protection, sound insulation, filters,      Career: e.g. Training, events, seminars, technical literature, personnel topics, success
non-slip mats, protective goggles, protective clothing, functional clothing, personal     factors | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12
protective equipment PPE, clothing hire, ergonomics, hygiene and sanitary
requirements, fire protection, explosion protection, noise barriers, machinery guards     Logistics: e.g. railway logistics, procurement logistics, domestic and sea freight,
In issues 1-2, 3, 6, 7-8, 10, 11                                                          purchasing of freights, contract logistics, logistics service providers, logistics
                                                                                          networks, air freight, courier/express/parcel service providers, combined transport,
Operations: e.g. electrical and compressed air tools, hand tools, waste disposal,         SCM, site management, transport service providers, Industrie 4.0
facilities management, lighting, cleaning equipment, maintenance, repair, predictive      In issues 1-2, 5, 10
maintenance, spare parts management, lubricants, mechanical measuring
equipment, workshop and office equipment, environmental engineering, time                   Sustainability: e.g. Corporate Social Responsibility/CSR, Supply Chain Management/
recording, access control | In issues 1-2, 3, 6, 7-8, 10, 11                              SCM, Transparency, Risk Management, Certification | In issue 12

Business travel: e.g. MICE, travel organisation, travel services (trains, flights,        Robotics, assembly, handling technology: e.g. industrial robotics, service robotics,
hotels, car rental), travel expense accounting, travel management | In issues 5, 12       assembly and handling technology, identification technology, labelling technology,
                                                                                          HRC Human-Robot Collaboration | In issues 5, 10
C-parts management: e.g. sourcing platforms, operating supplies, office supplies,
kanban systems, technical trade, vendor managed inventory, joining technology             Supplies: e.g. vehicle supply, coatings, development and production, springs, cast,
(screws etc.), accessories | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12                turned and moulded parts, semi-finished parts, international supplier market,
                                                                                          small-series production, plastics parts, light-weight design, standard mould compo-
                                                                                          nents, prototyping, raw materials, auxiliary materials and supplies, steel, systems
                                                                                          and components, materials, tool construction | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 12 10
Trade Magazine
        Editorial Schedule 2021

Issue                   Main topic                                                                                         Special sections   Shows/events

1-2/2021                PURCHASING AND MANAGEMENT:
                        Supply Chain Act - Consequences for Purchasing
                        further Topics include Purchasing Tools,
                                                                         Noise Protection, Maintenance, Cleaning
                                                                         Technology, Conference Technology, Presentati-
                                                                                                                                              10. Robotics Kongress
                                                                                                                                              Hannover, 10.02.
                                                                         on Technology
Publication date:       Purchasing OrganiSation, Risk Management,
                        Digitisation in Purchasing, Procurement Cont-    Supply
27.01.2021                                                               e.g. parts, components, modules, technologies
Advertising deadline:   rolling, Supply Chain Networking, Purchasing
18.12.2020              Platforms, Global Sourcing                       Logistics/Intralogistics
                                                                         e.g. procurement logistics, contract logistics,
                        Energy                                           KEP service providers, airfreight, supply chain
                        e.g. energy purchasing, energy efficiency,         management
                        energy storage                                   Career
                        Operations                                       e.g. further education, events, seminars,
                        e.g. Hand Tools, Power Tools and Accessories,    technical literature, personnel topics, success
                        Compressed Air Tools, Workshop Equipment,        factors
                        Occupational Safety, Personal Protective
                        Equipment/PPE, Extraction Systems,

3/2021                  PURCHASING AND MANAGEMENT:
                        Manufacturing Platforms -
                        digitised Order Processing
                                                                         management, production metrology, precision
                                                                         tools, clamping technology, additive process
                                                                                                                                              Z/intec
                                                                                                                                              digital
                                                                         Supply                                                               Global Industrie
Publication date:       further Topics include operational and
                                                                         e.g. parts, components, raw materials,                               Lyon, 16.03.-19.03.
24.02.2021              strategic procurement with e-procurement,
                                                                         fibre-reinforced composites                                          Metav,
Advertising deadline:   e-sourcing, purchasing tools, purchasing
29.01.2021              organisation, risk management, digitisation in   Operations                                                           digital
                        purchasing, procurement controlling,             e.g. Cleaning Technology, Occupational Safety,
                        platforms, C-parts management                    Disposal, Facility Management, Heating,
                                                                         Ventilation, Air Conditioning, Lighting,
                        Intralogistics                                   Maintenance, Predictive Maintenance,
                        e.g. industrial trucks and trolleys, conveyor    Wireless Networks, W-Lan, 5G
                        technology, transport systems, cranes, storage   Career
                        and retrieval systems, ID technology, picking    e.g. further education, events, seminars,
                        systems, storage technology                      technical literature, personnel topics, success
                        Production technology                            factors
                        e.g. production machines and processes, tool

                                                                                                                                                                      11
Trade Magazine
        Editorial Schedule 2021

Issue                   Main topic                                                                                              Special sections      Shows/events

4/2021                  PURCHASING AND MANAGEMENT:
                        Automated Procurement Systems
                        further Topics include operational and
                                                                              Intralogistics
                                                                              e.g. industrial trucks and trolleys, conveyor
                                                                                                                                Trade Fair Preview:
                                                                                                                                Hannover Messe
                                                                                                                                                      Hannover Messe
                                                                                                                                                      digital
                                                                              technology, transport systems, cranes, storage
Publication date:       strategic procurement with e-procurement,             and retrieval systems, ID technology, picking
31.03.2021              e-sourcing, purchasing tools, purchasing              systems, storage technology
Advertising deadline:   organisation, risk management, digitisation in
05.03.2021              purchasing, procurement controlling,                  Supply
                        platforms, C-parts management                         e.g. parts, components, semi-finished parts,
                                                                              raw, auxiliary and supply materials
                        Drive and fluid technology
                        e.g. electrical/mechanical drives, hydraulics,        Career
                        pneumatics, linear technology, couplings, plain and   e.g. further education, events, seminars,
                        roller bearings, seals, pumps and compressors         technical literature, personnel topics, success
                                                                              factors
                        Automation engineering
                        e.g. electrical equipment, network
                        technology, sensors, switch cabinets, control
                        engineering

5/2021                  PURCHASING AND MANAGEMENT:
                        SCM-Software - Control of Supply Chains
                                                                              Supply
                                                                              e.g. electrical equipment, network
                                                                                                                                                      transport logistic
                                                                                                                                                      digital
                        further Topics include operational and                technology, sensors, technical textiles
Publication date:       strategic procurement with e-procurement,             Robotics, Handling, Assembly Technology
28.04.2021              e-sourcing, purchasing tools, purchasing              e.g. Automation, Industrial Robotics, Service
Advertising deadline:   organisation, risk management, digitisation in        Robotics, Assembly and Handling Technology,
31.03.2021              purchasing, procurement controlling,                  Identification Technology, Labeling Technology,
                        platforms, C-parts management                         Collaborative Robots
                                                                              Career
                        Business Travel                                       e.g. further education, events, seminars,
                        e.g. travel organisation, travel management,          technical literature, personnel topics,
                        MICE                                                  success factors
                        Logistics
                        e.g. procurement logistics, contract logistics,
                        KEP service providers, supply chain management

                                                                                                                                                                           12
Trade Magazine
        Editorial Schedule 2021

Issue                   Main topic                                                                                            Special sections      Shows/events

6/2021                  PURCHASING AND MANAGEMENT:
                        AI in Purchasing
                        further Topics include Financial Supply
                                                                          Supply
                                                                          e.g. surface technology, platforms, parts,
                                                                                                                              Trade Fair Preview:
                                                                                                                              LogiMAT
                                                                                                                                                    LogiMAT
                                                                                                                                                    Stuttgart, 22.06.-24.06.
                                                                          components, systems, raw materials
Publication date:       Management, e-Procurement, e-Sourcing,
                        Purchasing Tools, Cost Analysis, Risk Manage-                                                                               Moulding Expo
28.05.2021                                                                Operations                                                                Stuttgart, 08.06.-11.06.
Advertising deadline:   ment, C-Parts Management, Spend Manage-           e.g. protective clothing, PPE, extractor systems,
30.04.2021              ment, Procurement Controlling                     sound insulation, maintenance, repair, predicti-                          CastForge
                                                                          ve maintenance, cleaning technology, tools                                Stuttgart,
                        Production Technology
                        e.g. production machines and processes, additi-                                                                             08.06.-10.06.
                                                                          Career
                        ve manufacturing, precision tools, clamping       e.g. further education, events, seminars,
                        technology, coolants, surface technology, tool                                                                              LASER – World of
                                                                          technical literature, personnel topics, success
                        management                                                                                                                  Photonics
                                                                          factors
                                                                                                                                                    München, 21.06.-24.06
                        Intralogistics
                        e.g. container management, identification                                                                                   Rapid.Tech
                        technology, packaging technology, packing                                                                                   Erfurt, 22.06.-23.06.
                        tables, loading, pick&place

7-8/2021                PURCHASING AND MANAGEMENT:
                        Procurement Service Provider -
                        Range of opportunities
                                                                          ventilation, air conditioning, light, repair,
                                                                          predictive maintenance
                                                                          Supply
Publication date:       further Topics include C-Parts Management,
                        Managed Service Providing, Vendor Managed         e.g. parts, components, semi-finished parts,
03.08.2021                                                                purchasing of raw materials
Advertising deadline:   Inventory, e-Sourcing, Purchasing Tools,
08.07.2021              Purchasing Organisation, Risk Management,         Career
                        Compliance, Sustainable Procurement               e.g. further education, events, seminars,
                                                                          technical literature, personnel topics,
                        C-parts management                                success factors
                        e.g. trades platforms, office supplies, joining     Vehicle Fleet, Leasing, Operations
                        technology)                                       e.g. Company Cars, Fleet Management,
                                                                          Commercial Vehicles, Vans, Telemetry, Leasing
                        Operations                                        of Forklifts and Industrial Trucks, Contract
                        e.g. cleaning technology, industrial safety,      Management, Law and Insurance
                        disposal, facility management, heating,

                                                                                                                                                                               13
Trade Magazine
        Editorial Schedule 2021

Issue                   Main topic                                                                                            Special sections   Shows/events

9/2021                  PURCHASING AND MANAGEMENT:
                        Innovation purchasing, Project purchasing
                        further Topics include Global Sourcing, Value
                                                                            plastics, parts, components, semi-finished
                                                                            parts, systems and components, materials
                                                                                                                                                 SCHWEISSEN +
                                                                                                                                                 SCHNEIDEN
                                                                                                                                                 Essen, 13.09.-17.09.
Publication date:       Management, Supplier Management, Mana-              Energy
                        ged Service Providing, e-Sourcing, Negotiation                                                                           HUSUM Wind
01.09.2021                                                                  e.g. energy purchasing, energy efficiency,                             Husum, 14.09.-17.09.
Advertising deadline:   Management, Procurement Engineering, Risk           energy storage, renewable energies
06.08.2021              Management, Contract Management, Cost                                                                                    CMS
                        Analysis                                            Operations                                                           Berlin, 21.09.-24.09.
                        Production Technology                               Cleaning Technology, Facility Management,                            FACHPACK
                        e.g. production machines and processes, additi-     Container Management, Conference and                                 Nürnberg, 28.09.-30.09.
                        ve manufacturing, precision tools, clamping         Presentation Technology                                              ALUMINIUM
                        technology, coolants, surface technology, tool      Career                                                               Düsseldorf, 28.09.-30.09.
                        management                                          e.g. further education, events, seminars,
                        Supply                                              technical literature, personnel topics, success
                        e.g. suppliers in the automotive industry, steel,   factors

10/2021                 PURCHASING AND MANAGEMENT:
                        Sustainability in Purchasing -
                                                                            contract logistics, storage technology,
                                                                            material handling
                                                                                                                                                 EMO
                                                                                                                                                 Mailand, 04.10.-09.10.
                        Supplier Management                                                                                                      Vision
Publication date:       further Topics include C-Parts Management,          Robotics, handling, assembly technology                              Stuttgart, 05.10.-07.10.
29.09.2021              e-Procurement, e-Sourcing, Purchasing               e.g. industrial robotics, service robotics,
Advertising deadline:   Platforms, Purchasing Organisation, Risk            assembly and handling technology, identifi-                          parts2clean
03.09.2021              Management, Digitisation in Purchasing,             cation technology, marking technology,                               Stuttgart, 05.10.-07.10.
                        Spend Management                                    collaborative robots                                                 Motek
                                                                                                                                                 Stuttgart, 05.10.-08.10.
                        Production technology/supplies                      Operations                                                           Fakuma
                        e.g. manufacturing machines and processes,          e.g. protective equipment, industrial safety,                        Friedrichshafen,
                        laser technology, sheet-metal processing,           PSA, extractor systems, sound insulation,                            12.10.-16.10.
                        injection moulding, injection-moulded parts,        maintenance, repair, predictive maintenance
                        composites, light-weight design, plastic parts                                                                           Deutscher Logistik-Kongress
                                                                            Career                                                               Berlin, 20.10.-22.10.
                        Logistics
                        e.g. container management, procurement              We.g. further education, events, seminars,                           A+A
                        logistics, ID technology, picking systems,          technical literature, personnel topics,                              Düsseldorf, 26.10.-29.10.
                                                                            success factors                                                      Blechexpo/Schweisstec
                                                                                                                                                 Stuttgart, 26.10.-29.10.
                                                                                                                                                                            14
Trade Magazine
        Editorial Schedule 2021

Issue                   Main topic                                                                                           Special sections      Shows/events

11/2021                 PURCHASING AND MANAGEMENT:
                        Procurement Controlling - AI and Data Analysis
                        further Topics include Digitisation in
                                                                          Production technology
                                                                          e.g. production machines and processes, tool
                                                                                                                             Trade Fair Preview:
                                                                                                                             BME-Symposium
                                                                                                                                                   BME-Symposium
                                                                                                                                                   Berlin, November
                                                                          management, production metrology, precision                              10.11.-12.11.
Publication date:       Purchasing, e-Sourcing, Cost Analysis, Global     tools, clamping technology, additive process
04.11.2021              Sourcing, Industry 4.0, Indirect Purchasing,                                                                               Formnext
Advertising deadline:   Outsourcing, Risk Management, Requirements        Betrieb                                                                  Frankfurt, 16.11.-19.11.
08.10.2021              Planning, Sustainability                          e.g. protective equipment, industrial safety,
                                                                          PSA, extractor systems, sound insulation,                                Comosites für Europe
                        Drive and fluid technology                        maintenance, repair, predictive maintenance                              Stuttgart, 09.11.-11.11.
                        e.g. electrical/mechanical drives, hydraulics,
                        pneumatics, linear technology, couplings, plain   Career                                                                   SPS smart production
                        and roller bearings, seals, pumps and             e.g. further education, events, seminars,                                solutions
                        compressors                                       technical literature, personnel topics, success                          Nürnberg, 23.11.-25.11.
                                                                          factors
                        Automation engineering
                        e.g. electrical equipment, network
                        technology, sensors, switch cabinets,                                                                                      Fastener Fair
                        control engineering                                                                                                        Stuttgart, 09.11.-11.11.

12/2021                 PURCHASING AND MANAGEMENT:
                        P2P - integrated Digital Processes
                        further Topics include C-Parts Management,
                                                                          Business Travel
                                                                          Travel Organisation, Travel Management, MICE
                                                                                                                                                   Euroguss
                                                                                                                                                   Nürnberg,
                                                                          Sustainability                                                           18.01.-20.01.2022
Publication date:       Spend Management, Requirements Planning,
                        Digitisation, e-Sourcing, Purchasing Tools,       e.g. Corporate Social Responsibility/CSR, Supply
01.12.2021                                                                Chain Management/SCM, Transparency, Risk
Advertising deadline:   Financial Supply Management, Risk Manage-
                        ment, Compliance, Sustainable Procurement         Management, Certification
05.11.2021
                                                                          Career
                        Vehicle Fleet                                     e.g. further education, events, seminars,
                        e.g. fleet management, company cars,              technical literature, personnel topics,
                        commercial vehicles                               success factors

                        Supply
                        e.g. C-Parts Management, Components,
                        Systems, Raw Materials

                                                                                                                                                                              15
Trade Magazine
         Rate Card No. 63 Pages 1 of 4 (Prices valid as of 01.10.2020, in €, plus VAT)

                      Magazine format: DIN A4, 210 mm wide x 297 mm high                Contact:
                      Untrimmed: 216 mm wide x 303 mm high                                                Advice, booking:
                                                                                                          see contacts on page 43
                      Type area:                                                                          Your quick link to us: Phone +49 711 7594-552
                      188 mm wide x 270 mm high, 4 columns, each 44 mm wide
                                                                                                          Order confirmation, invoices, vouchers, data delivery and
                      Printing and binding: Web offset, perfect binding                                   technical details:
                                                                                                          Order management
                      Charges: No discount on colour and bleed surcharges                                 Annemarie Olender, Phone +49 711 7594-319

                    Position: Price for guaranteed position (from 1/3 page),
10% surcharge on respective b/w price
                                                                                        Data delivery: Use our advertisement portal www.konradin-ad.de for data
Colour: Print colours (CMYK) in accordance with ISO 2846-1, see rate card for colour    submission.
surcharges
                                                                                        Conditions: Prior to digital transfer of advertising artwork, the publisher must
Formats: see page 17 ff.                                                                receive the corresponding advertisement booking. The order and copy deadlines are
                                                                                        specified in the editorial schedule. A full-size print-out is required for checking the
                                                                                        supplied advertisement, or a contract proof or press proof in the case of a colour
Agency Commission: 15% on Print Media, 10% on Digital Media                             advertisement.
                                                                                        Advertising must be seen as distinct from the editorial section and, as such, a
                                                                                        booked advertising format (ad, bound insert, loose insert, etc.) may contain only the
Classified ads                              Basic rate                                  offer of one advertiser.
                                                                                        In the case of advertising specials or special formats, specific positioning and/or
Recommendation ads                          1 col., 44 mm wide, per mm b/w       7.70
                                                                                        technical specifications may also apply. For further information visit: www.media.
Classified ads                              1 col., 44 mm wide, per mm b/w       6.40   industrie.de
Premium company profile (online)            per year                        2,950.00
                                                                                        Payment conditions: 2% discount for direct debit, advance payment and payment
Business card (print) more on page 27       per year                        1,980.00    within 10 days of invoice date, otherwise payment in full no later than 30 days from
                                                                                        invoice date. VAT no.: DE 811 236 132
Combi company profile + business card       per year                        3,940.00
                                                                                        Bank account: Baden-Württembergische Bank, BIC: SOLADEST600,
                                                                                        IBAN: DE28 6005 0101 0002 6238 87

                                                                                        Our general terms and conditions are available online at www.konradin.de.
                                                                                        We would be happy to send you a copy on request.

                                                                                                                                                                             16
Trade Magazine
         Rate Card No. 63 Pages 2 of 4 (Prices valid as of 01.10.2020, in €, plus VAT)

Ads: Standard formats
 Formats                        Basic               2-colour                  3-colour                 4-colour           Bleed        Format: width x height in mm
                                rate                                                                                      sur-         Trim: add 3 mm to each side
                                b/w          Colour       Total        Colour      Total        Colour       Total        charge
                                             surcharge    rate 2c      surcharge   rate 3c      surcharge    rate 4c                                          Type area    Trimmed

 1/1 page                        6,010.00       525.00     6,535.00     1,050.00    7,060.00     1,290.00     7,300.00       601.00                            188 x 270    210 x 297

 Juniorpage                      3,980.00       525.00     4,505.00      880.00     4,860.00     1,050.00     5,030.00       398.00                    3col    140 x 190    151 x 205

 1/2 page                        3,140.00       525.00     3,665.00      880.00     4,020.00     1,050.00     4,190.00       314.00             land. 4col     188 x 133    210 x 150
                                                                                                                                                port. 2col      92 x 270    103 x 297

 1/3 page                        2,295.00       525.00     2,820.00      880.00     3,175.00     1,050.00     3,345.00       229,50             land. 4col     188 x 88     210 x 105
                                                                                                                                                port. 2col      60 x 270     71 x 297

 1/4 page                        1,685.00       525.00     2,210.00      710.00     2,395.00       880.00     2,565.00       168,50             land. 4col     188 x 65     210 x 82
                                                                                                                                                port. 2col      92 x 133    103 x 150
                                                                                                                                                port. 1col      44 x 270     55 x 297

 1/8 page                          875.00       525.00    1,400.00       710.00     1,585.00       880.00     1,755.00             –            land. 4col     188 x 32              not
                                                                                                                                                land. 2col      92 x 65          possible
                                                                                                                                                port. 1col      44 x 133

No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit http://media.industrie.de

                                                                                                                                                                                       17
Trade Magazine
         Rate Card No. 63 Pages 3 of 4 (Prices valid as of 01.10.2020, in €, plus VAT)

Ads: Special formats and positions
 Formats                       Basic rate         2-colour                 3-colour                 4-colour            Bleed        Format: width x height in mm
                               b/w                                                                                      surcharge    Trim: add 3 mm to each side
                                            Colour      Total rate   Colour      Total rate   Colour       Total rate
                                            surcharge   2c           surcharge   3c           surcharge    4c                                             Type area    Trimmed

 2nd, 3rd and 4th              7,140.00       525.00    7,665.00     1,050.00    8,190.00     1,290.00     8,430.00       714.00                           188 x 270    210 x 297
 cover page
 1/3 page                      2,730.00       525.00    3,255.00       880.00    3,610.00     1,050.00     3,780.00       273.00                            60 x 270     71 x 297
 ncop.t to editorial
 1/2 page                      3,700.00       525.00    4,255.00       880.00    4,580.00     1,050.00     4,750.00       370.00                            92 x 270    103 x 297
 ncop.t to table of contents

 Panoramic spread                                                                                                                         Spread over 2 pages,
 2 x 1/4 page                  4,400.00                                                        1,290.00    5,690.00                       including gutter.            420 x 65
 2 x 1/3 page                  5,200.00                                                        1,290.00    6,490.00                       Positioned at the centre     420 x 88
                                                                                                                                          of the page.

 Panoramic spread                                                                                                                         Spread over 2 pages,
 2 x 1/2 page                  6,700.00                                                        1,290.00    7,990.00                       including gutter.             420 x 150
                                                                                                                                          Positioned at the foot of
                                                                                                                                          the page.

 Tcop.t Box Advertorial                                                                        1 circuit   1,600.00     Comprising Tcop.t, Image, Logo,                  188 x 88
 1/3 page land., 4c                                                                           3 circuits   4,300.00     Company address
                                                                                              6 circuits   7,650.00     inc. printing material creation

 Ad in editorial section        per mm                               plus surcharge colour          4c                              Max. height 50 mm, minimum
 44 mm wide                       24.30                                                         350.00                              height 20 mm, surrounded by         44 x spec.
 60 mm wide                       34.40                                                         350.00                              editorial on at least 3 sides,      60 x spec.
                                                                                                                                    positioned in magazine section.

 Advertorial                                                                                               9,500.00     2/1 pages, 4-colour, production at Konradin, layout
 Powered by …                                                                                                           adapted to Beschaffung aktuell, see page 22.

 Business cards                Only Print                                                      per year    1,980.00                                         60 x 82
                               Print + premium company profile (Online)                        per year    3,940.00

                                                                                                                                                                                 18
Trade Magazine
           Rate Card No. 63 Pages 4 of 4 (Prices valid as of 01.10.2020, in €, plus VAT)

Ad Specials
                              Specifications                             Prices                   Further options/                    Quantities/formats:
                                                                                                  technical notes                     width x height in mm

 Belly band                                                                                                                                                         465 x 105
 105 mm high                 Single-sided printing incl. production,
                              handling not included
                                                                                     8,360.00
                                                                             125.00 per thsd.*
                                                                                                  Paper: 200 g matt art paper,
                                                                                                  2 x fold grooves with adhesive
                                                                                                                                      Format:
                                                                                                                                      Quantity:                   16.700 Cop..
                                                                                                  dot                                 plus 3 mm bleed

 Cover flap
                             105 mm wide, attached on left-hand
                              side with title logo featured on front
                                                                                     9,180.00     Front partially, back fully prin-
                                                                                                  table, advertising space approx.
                                                                                                                                      Format:
                                                                                                                                      plus 3 mm bleed
                                                                                                                                                                    105 x 297

                                                                                                  0.8 pages.
 Bound insert                 1 leaf = 2 pages 135 – 180 gsm                         6,885.00     Front page marked.                  Insert format:                210 x 297
                              2 leaf = 4 pages 80 – 180 gsm                         10,400.00     Other formats and weights on        Delivery: untrimmed           216 x 305
                                                                                                  request, with sample.               Quantity:                   17,500 Cop..
 Loose insert                 With insert note in magazine.                  250.00 per thsd.     Other formats and weights on        Max. format of insert:        200 x 290
 up to 25 g                   Partial allocation by first digit of         Min. run 3,000 cop.    request, with sample.               Quantity:                   17,000 Cop..
                              postcode is possible.                                                                                   Quantity: partial
                                                                                                                                      supplement on request

 Tip-on                                                                                                                               Quantity:                   17,600 Cop..
 Postcard                    Postcard
                              Automatic gluing
                                                                               61.00 per thsd.
                                                                              37.00 per thsd.*    Manual gluing (pin-point            Must accompany all copies
                              Minimum size of carrier ad: 1/1 page              plus carrier ad   accuracy) 74.00 per thsd.*          Circulation:                17,900 Cop..
 Tip-on                                                                                           Booklets and other tip-ons          Quantity:
 Post-it                     Post-it
                              Manual gluing
                                                                               61.00 per thsd.
                                                                              74.00 per thsd.*    as well as product samples          Must accompany all copies
                                                                                                                                                                  17,600 Cop..

                              Minimum size of carrier ad: 1/2 page              plus carrier ad   upon request.                       Circulation:                16.400 Cop..

Technical information regarding Ad Specials can be found in the sales document (PDF) at:
                                                                                                                                       *no agency commission on technical costs
https://media.industrie.de/mehr-mediainformationen

                       
                                                                     
                                                                                                                                     More on
                                                                                                                                      ad specials:   www.media.industrie.de

                                                                                                                                                                              19
Trade Magazine
       More success with the decision-makers combination

The decision-makers combination
Beschaffung aktuell + Industrieanzeiger                       Achieve even more with the combined titles!
                                                                                                                                        82%

                                                                                                         68%                    67%
                                                                           60%                 58%
                                                                  49%

                                                              from 100 employees           from 10 Mill. turnover          Board of Directors/CEO,
     Beschaffung aktuell             Industrieanzeiger                                                                       Operations Manager,
     Circulation:                   Circulation:                                                                           Head of Department or
     16.436 Exemplare               35.348 Exemplare               % Share:                                                 Function: Purchasing

     Target-group:                  Target-group:                  Decision-makers in mechanical engineering
     Purchasing                     Management, technical
     decision-makers                and commercial managers        Readership Combined: Industrieanzeiger + Beschaffung aktuell

                                                              Reading example:
                                                              From all decision-makers within Mechanical Engineering 58% work within
                                                              companies from 10 million Euros turnover.
                                                              With the combined readership of Industrieanzeiger + Beschaffung aktuell
           Target Group Investment Decision-makers:           68% work within companies from 10 Million Euros turnover.
        Management, technical and commercial managers
      in SMEs + Purchasing decision-makers in high-turnover   This means that you can reach a disproportionately higher number of
                 enterprises and large companies.             decision-makers within high-turnover companies by adopting the
                                                              combined media option.
                                                              Source: Mechanical Engineering Coverage Study (see page 9)
                                                                                                                                                     20
Trade Magazine
              Advertorial "Powered by …" (Prices valid as of 01.10.2020, in €, plus VAT)

Showcase your know-how,
problem solutions, success stories.
                                                                                          Advertorial "Powered by …" − Services and prices
Beschaffung aktuell offers you an attention-grabbing and exclusive special advertising
format to achieve just that:                                                              You send the text, company logo, image/graphics.
                                                                                             • Text max. 8,500 charact. incl. spaces, depending on the number of images.
"Powered by …" is spread across two pages, adapted to the magazine layout.                   • Images JPG, CMYK colour space, 300 dpi, image size 20 cm
You choose the topic and date of publication.                                                • Logo JPG, CMYK colour space, 300 dpi
Presented with enthusiasm and relevance, you will achieve high-impact advertising.        We handle the design in accordance with your instructions and ideas.
                                                                                          (Typesetting and layout incl. 3 corrections runs)
 POWERED BY                                       C -T E IL E -M AN A GE M E N T

                                                                                          Price                                                                    9,500.00

                                                                                         Data delivery to: annemarie.olender@konradin.de

                                                                                          Increase the success of your communication!
                                                                                          Use your "Powered by …" for your own marketing and sales purposes.
                                                                                          Our offer includes, among others:

                                                                                          Individual edition
                                                                                          Individual edition of a specific issue for your company featuring customised
                                                                                          cover page including promotional flash with your logo.

                                                                                          Offprints
                                                                                          Your "Powered by ..." or your guest article as 4-page offprint in the desired
                     Intelligently linked!                                                number of copies. The offprint includes the issue's cover page plus promotional
                                                                                          flash, your contribution as double-page centre spread and on the back page your
                     Increase the impact of your advertorial with                         ad or additional contact information.
                     cross-media linkage via a QR code. Test it!
                                                                                          Prices on request.

                                                                                                                                                                            21
Website
         beschaffung-aktuell.de (Prices valid as of 01.10.2020, in €, plus VAT)

beschaffung-aktuell.de – the portal for purchasers                                          Intensive use of Specialist Media across multiple Channels
                                                                                           Respondents in business and administration who regularly use specialist trade
                                                                                           journals and/or digital resources provided by specialist media houses are also
                                                                                           increasingly interested in further specialist media offerings. 41.2% of decision-
                                                                                           makers who regularly obtain information from one or more trade journals also
                                                                                           consistently utilise specialist digital media. This is 11.6% more than the average of
                                                                                           the respondents.

                                                                                            FREQUENCY OF USE OF INFORMATION SOURCES BY DECISION-
                                                                                            MAKERS WITHIN BUSINESS AND ADMINISTRATION
                                                                                            One or more Specialist Periodicals that     Digital offers from Specialist Media
                                                                                            offer you professionally relevant content   (Websites, Social Media, Newsletters,
                                                                                            (Print or e-Paper)                          Apps)

www.beschaffung-aktuell.de

Target group:
Decision-makers in purchasing, supply management, technical purchasing, indirect
purchasing and logistics as well as managing directors in medium-sized and large
companies of all industrial sectors.

In brief:
The online magazine offers news and industry information and allows rapid research
to be carried out at any time into any area of purchasing.
It also offers users a job market, training opportunities, an events calendar, suppliers   Websites, Social Media channels, Newsletters and Apps:                  Figures in %
and service providers. Above all, the in-depth material that complements the articles      the digital offers of specialist media houses are                       regularly
in the printed issues is crucial to ensuring purchasing success.                           impressive. Over a quarter (29.6%) use these regularly.                 occasionally
                                                                                           Even at least occasionally it stands at 76.2%.                          not at all
Advertising formats and prices:                                                                                                                                    no information
See next page for standard formats, other advertising formats available on request.
Please supply the correct advertising materials for the mobile options.                    Source: The LAE 2020 Special Evaluation for the German Trade Press. www.lae.de
For more information and technical details, see media.industrie.de.

                                                                                                                                                                                    22
Advertising format               Position on                           Size in pixels (w x h)     Description           Positioning   Size in pixels (w x h)              Price
 on all pages*                    Desktop and Tablet**                  Desktop and Tablet         Desktop and Tablet    Mobile        Mobile                          per week
 Leaderboard/                                                           728 x 90                   Placement above                     300 x 50                          630.00
 Large Leaderboard/                                                     970 x 90                   the Header
 Expandable Leaderboard                                                 728 x 90 and 728 x 300

 (Sticky) Skyscraper/                                                   120 x 600                  Placement on the                    300 x 50                          630.00
 (Sticky) Wide Skyscraper                                               160 x 600                  right side next to
                                                                                                   Content (Sticky:
                                                                                                  Banner remains in
                                                                                                   the field of view
                                                                                                   when scrolling the
                                                                                                   page)
 Hockeystick/                                                           728 x 90 and 160 x 600     Leaderboard                         300 x 75                        1,400.00
 Wallpaper with additional                                              or                         adjacent to
 background colour                                                      970 x 90 and 120 x 600     Skyscraper on the
 HEX-Code                                                                                          right
 Frame Ad                                                               120 x 600 and              Leaderboard with                    300 x 75                        1,550.00
                                                                        1.125 x 90 and             Skyscrapers on left
                                                                        120 x 600                  and right.
                                                                                                   Tablet display in
                                                                                                   Hockeystick format

 Billboard                                                              970 x 250                  Banner directly                     300 x 75                          710.00
                                                                                                   below the
                                                                                                   Navigation Bar

 Medium Rectangle/                                                      300 x 250                  Banner within                       300 x 250                         600.00
 Video Ad                                                                                          Content or in the
                                                                                                   outer column

*Does not apply to selected theme pages and company profiles.
**Size and position in pictures illustrative. Displayed in rotation.
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB)            Additional ad formats:
and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper,         Native advertising, see page 24
Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to:                               Premium company profile, see page 26
auftragsmanagement@konradin.de.

                                                                                                 Mediadaten 2021 | Beschaffung aktuell – Website: beschaffung-aktuell.de      23
Website
         Native Advertising (Prices valid as of 01.10.2020, in €, plus VAT)

Native advertising will raise your company’s profile and gain new sales prospects

Konradin Industrie’s native advertising options will convey your messages to your        Your benefits:
target audience - convincingly, effectively and packed with a high information           • With your content, you offer the reader/user real benefits and added value.
content.
                                                                                         • Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you   • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your         brands.
relevant target groups.
                                                                                         • Your native advertising content cannot be blocked by ad blockers.

Sponsored article                                                                        Theme page

                                                                                                                                                                         24
Theme:                                                                                    Partner pages are the ideal environment to present yourself to your target group
You provide the text, which is reviewed by our professional editorial staff and may       as a competent partner with a long-term perspective on a selected topic.
be edited, from case to case. In order to increase the credibility and the usefulness
of the submitted content, we recommend you refrain from using advertising copy            You determine the topic and to what extent we can support you, in terms of the
within the text.                                                                          content. Content - thus setting specific thematic focal points!
                                                                                          Your products or services will find the perfect editorial environment within the
Time frame:                                                                               Konradin Industrie topic pages!
Sponsored articles will be published for four weeks, unless otherwise agreed.
A start is possible anytime. After expiry of the four weeks, the sponsored
article is still available in the archive.

Images:
One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible
(images without watermark or similar).

Positioning:
Integration as article (teaser) within the editorial part of the start page.

 Sponsored article – Services and prices (minimum lead time 4 weeks)                       Theme page – Services and prices (minimum lead time 8 weeks)
                                                                                           BASIC
 Sponsored article (will be marked as “advertisement”)
 • up to max. 6,000 characters (DOC) incl. spaces
                                                                                           Themes: Exclusively decided by yourself.
 • plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG)
                                                                                           Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
 • plus links within the text
                                                                                           Positioning: Displayed in the navigation section                               7,500.00
                                                                                           Time frame: 3 months
 Package price per website                                                     3,700.00

                                                                                           PREMIUM

                                                                                           The price will depend on the content to be presented, banners, placement and
                                                                                           integration within Konradin websites, in addition to the promotion and runtime.
                                                                                           The integration of partner downloads (e.g. Whitepaper, Webcast) upon
                                                                                           registration or the integration of a social media feed is optional.

                                                                                           All of these components can be individually changed in the PREMIUM Theme
                                                                                           Page and are defined upon request.

                                                                                             Mediadaten 2021 | Beschaffung aktuell – Website: Native Advertising                 25
Website
        Premium Company Profile (Prices valid as of 01.10.2020, in €, plus VAT)

Premium company profile
                                                                                Your online presence at industrie.de and 11 additional Konradin Industrie websites
                                                                                includes:
                                                                                •   Data and contact
                                                                                •   Own header image
                                                                                •   Logo
                                                                                •   A description of your company
                                                                                •   Published print articles with Konradin Industrie
                                                                                •   Downloads: your videos, webinars, white papers with Konradin Industrie*
                                                                                •   Max. 3 additional download offers (optional with registration)*
                                                                                •   Link to your social media account
                                                                                •   Integration of your RSS feed on the page

                                                                                    Premium company profile                                              Price/year

                                                                                    Premium company profile at industrie.de and
                                                                                    11 additional websites of Konradin Industrie
                                                                                    Start possible anytime

                                                                                    Basic price for 1 year                                                2,950.00

                                                                                    *Leads on demand, per lead                                                 70.00

          on all          Raise your company’s profile and promote your             Additional 3 download offers                                              300.00
    Konradin Industrie    services with a premium company profile in the
        websites          network of Konradin Industrie.                            Extension by additional 12 months                                     2,300.00

                                                                                    Book the Online Company Profile in combination with the Print Business Card
                                                                                    for a special price.
 automationspraxis.de     industrieanzeiger.de       prozesstechnik-online.de
 beschaffung-aktuell.de   kem.de                     qe-online.de               For further details, please refer to our extensive sales documents:
 epp-online.de            mav-online.de              sifa-sibe.de               https://media.industrie.de/mehr-mediainformationen/
 industrie.de             medizin-und-technik.de     wirautomatisierer.de
                                                                                Data submission: via e-mail to auftragsmanagement@konradin.de

                                                                                                                                                                   26
hnik      Automatisierung                                                                           Hier finden Sie leistungsstarke Lieferanten, Dienstleister und
                                                                                                      kompetente lösungsorientierte Partner der Industrie!
  sbedarf Gebrauchtmaschinen
Materialfluss/Logistik Robotik                                                                         Weitere Fakten zu Unternehmen, Details zum Angebots- und
                     Trade
 gung Spanlose Fertigung                                                                        magazine
                                                                                                 Leistungsspektrum finden Sie im Firmenverzeichnis auf
                                                                                                 industrieanzeiger.de.

                                                              Business Card (Prices valid as of 01.10.2020, in €, plus VAT)
 hnik Kunststoffverarbeitung                                                                          Unter folgendem Link gelangen Sie zur Übersicht aller Online-
 systemtechnik/Nanotechnologie                                                                        Firmenprofile.

ächentechnik Qualitäts-
gstechnik Verpackungstechnik
                                                                                                                                 Bookmark!
 zeug-/Formenbau                                                                                                                 www.industrieanzeiger.de/firmenverzeichnis
   Schmiermittel                       Zulieferung
                Your print business card includes
                                                                                                                                                                                                                           Business card print                                                           Price    Price       Combination
                • 1 C-TEI
                    year      presence                                                                                                                                                                                                                     Category / issues                             Online   Print       Print + Online
                                                                                                                                                                                                                           in the trade magazine
                          L E- MA N AG EM E NT C-TE I LE - MA N AG E M E N T
                • in the trade magazine of your choice
                • in the relevant category*                                                                                                                                                                                                                Partner for robotics and factory
                                                                                                                                                                                                                           Automationspraxis                                                                      1,980.00        3,940.00
                 IA_Industrieanzeiger/16/2019/Druckstruktur_IA - Seite 94                                                                                        MUEV - 28.05.2019 11:50
                                                                                                                                                                                                                                                           automation / 10 issues
                               Ferdinand Gross GmbH & Co. KG
                               www.schrauben-gross.de
                                                                                                                                                                 Keller & Kalmbach GmbH
                                                                                                                                                                 www.keller-kalmbach.de                                    Beschaffung aktuell             Purchasing partner / 10 issues                         1,980.00        3,940.00
                     Industrieanzeiger
                        Ferdinand Gross ist präsentiert      Ihnen Partner der Wir
                                                                               Industrie.
 en – Kullen-Koti                           Spezialist für Verbindungstechnik      sind ein Spezialist für Verbindungselemente und
                                                                                                                                                                                                                           cav – Prozesstechnik für die    Partner for the chemical industry /
                                                                                                                                                                                                                                                                                                                  1,980.00        3,940.00
  tweit. Seit über          und C-Teile-Management
                     Antriebstechnik/Fluidtechnik                  und bietetHier
                                                     Automatisierung                 Kunden          und Lieferanten,Befestigungstechnik
                                                                                     finden Sie leistungsstarke            Dienstleister und    und der Experte, wenn es um
                                                                                kompetente lösungsorientierte Partner der Industrie!
                                                                                                                        intelligentes C-Teile-Management geht. Unsere
                                                                                                                                                                                                                           Chemieindustrie                 12 issues
                            PartnernBetriebsbedarf
                     Arbeitsschutz          aus der Industrie      maßgeschneiderte Dienst-
                                                       Gebrauchtmaschinen
 nwendungen in       HMIleistungen.
                                Industrie 4.0 Materialfl uss/Logistik reicht
                                               Unser Sortiment        Robotik von    Verbindungs-                       Kunden in der Automobilindustrie, im Maschinen- und
                                                                                Weitere Fakten zu Unternehmen, Details zum Angebots- und
                                                                                Leistungsspektrum finden Sie im Firmenverzeichnis auf
  au die richtige    Spanende
                            elementen  Fertigung         Spanlose Fertigung industrieanzeiger.de.
                                              über Werkzeuge      bis zu Sonderanfertigungen.                           Anlagenbau sowie in der Bahntechnik und Luftfahrt
                     Montage-, Handhabungstechnik Kunststoffverarbeitung
  rlösungen.                Wir sorgen          für schnellste Verfügbarkeit    Unter folgendem Link gelangen Sie zur Übersicht aller Online-
                                                                                Firmenprofivon       über                beliefern wir weltweit. Dabei überzeugen wir mit
                     Lasertechnik
                                                                                                                                                                                                                           dei – Prozesstechnik für die
                                         Mikrosystemtechnik/Nanotechnologie                le.
 Realisierung der           107 000         Artikeln.   Im Bereich        C-Teile-Management                            hoher technischer Expertise sowie kundenindividu-
                                                                                                                                                                                                                                                           Partner for the food industry / 10 issues              1,980.00        3,940.00
                     Smart Energy   Oberfl      ächentechnik        Qualitäts-
  und sicherer –            bietet
                     sicherung         Ferdinand Gross
                                  Verbindungstechnik            kundenspezifische Lösungen
                                                           Verpackungstechnik                                           ellen Konzepten und Serviceleistungen.
                                                                                                                                                                                                                           Lebensmittelindustrie
                                                                                         Bookmark!
 der größten Pro-    Werkstoffe     Werkzeug-/Formenbau
                            zur Senkung         Ihrer Beschaffungskosten um bis              zu 70 %.
                                                                                         www.industrieanzeiger.de/firmenverzeichnis
                     Werkzeugmaschinen Schmiermittel Zulieferung                                                        Zuverlässig seit 1878.
 – für mehr Pro-
  chkeit in vielen    BÜ RSTEN                                                  C-TEI L E - MAN AGE M E N T                             C-TE I L E - MAN AGE M E N T
                                                                                                                                                                                                                                                           Partner for automation technology /
 wendungslösun-
                                                                                                                                                                                                                           elektro AUTOMATION                                                                     1,320.00        3,610.00
                                                                                                                                                                                                                                                           7 issues
                      KULLEN-KOTI GmbH                                          Ferdinand Gross GmbH & Co. KG                           Keller & Kalmbach GmbH

                                                                                                                                                                                                                           EPP Elektronik Produktion &     Partner for electronics manufacturing /
                      www.kullen.de                                             www.schrauben-gross.de                                  www.keller-kalmbach.de

                      Technische Bürsten, die perfekt passen – Kullen-Koti

                                                                                                                                                                                                                                                                                                                  1,320.00        3,610.00
                                                                                Ferdinand Gross ist Spezialist für Verbindungstechnik   Wir sind ein Spezialist für Verbindungselemente und
                      ist der innovative Lösungspartner weltweit. Seit über
                              C-TEI L E- MA N AG EM E NT                                                                                                         C-TE I L E - MA N AG E M E N T
                                                                                und C-Teile-Management und bietet Kunden und            Befestigungstechnik und der Experte, wenn es um
                      100 Jahren.                                               Partnern aus der Industrie maßgeschneiderte Dienst-     intelligentes C-Teile-Management geht. Unsere

                                                                                                                                                                                                                           Prüftechnik                     7 issues
                      Für kundenspezifische industrielle Anwendungen in          leistungen. Unser Sortiment reicht von Verbindungs-     Kunden in der Automobilindustrie, im Maschinen- und
                      jeder Branche bietet Kullen-Koti genau die richtige       elementen über Werkzeuge bis zu Sonderanfertigungen.    Anlagenbau sowie in der Bahntechnik und Luftfahrt
                      Bürste – bis hin zu individuellen Sonderlösungen.         Wir sorgen für schnellste Verfügbarkeit von über        beliefern wir weltweit. Dabei überzeugen wir mit
                      Kullen-Koti macht die Auswahl und Realisierung der        107 000 Artikeln. Im Bereich C-Teile-Management         hoher technischer Expertise sowie kundenindividu-
                      besseren Lösung einfacher, schneller und sicherer –       bietet Ferdinand Gross kundenspezifische Lösungen        ellen Konzepten und Serviceleistungen.
                      durch Expertenkompetenz und eines der größten Pro-        zur Senkung Ihrer Beschaffungskosten um bis zu 70 %.
                      duktprogramme der Welt.                                                                                           Zuverlässig seit 1878.

                                                                                                                                                                                                                                                           Partner for the industry / monthly, issues:
                      Bürstentechnologie von Kullen-Koti – für mehr Pro-
                      duktivität, Sicherheit und Wirtschaftlichkeit in vielen
                      Prozessen und für hocheffiziente Anwendungslösun-

                                                                                                                                                                                                                           Industrieanzeiger                                                                      1,980.00        3,940.00
                      gen der Zukunft.

                      C-TEI LE-MAN AG EM EN T                                   C-TEI LE - MAN AGE M E N T                              C-TE I L E - MAN AGE M E N T
                                                                                                                                                                                                                                                           1, 3, 6, 10, 13, 16, 18, 21, 23, 25, 27, 28
                              F. REYHER Nchfg. GmbH & Co. KG                                                                                                     Würth Industrie Service GmbH & Co. KG
                              www.reyher.de
                      Lederer GmbH
                      www.c-teile-management.info
                                                                                F. REYHER Nchfg. GmbH & Co. KG
                                                                                www.reyher.de
                                                                                                                                                                 www.wuerth-industrie.com
                                                                                                                                        Würth Industrie Service GmbH & Co. KG
                                                                                                                                        www.wuerth-industrie.com
                                                                                                                                                                                                                           KEM Konstruktion                Partner for engineering / 10 issues                    1,980.00        3,940.00
  , Kanban, Konsi-            E-Business-Lösungen, Kanban-Versorgungssysteme,                                                       Die ist Würthauf modulare Industrie      Service ist auf modulare
                                                                                                                                                                                                                           mav Innovation in der           Partner for the production industry /
                                                    E-Business-Lösungen, Kanban-Versorgungssysteme,
                      Wenn es um C-Teile-Management geht, Kanban, Konsi-                                   Die Würth Industrie Service
                                                    Bausätze, Konfektionierungen, Sonderteile – wenn
                      gnation & Co., ist Lederer Ihr Partner: Norm- und Stan-                              Beschaffungs- und Logistikkonzepte für produzierende
 Norm- und Stan-              Bausätze, Konfektionierungen,              Sonderteile
                                                    es um Verbindungselemente
                      dardteile, Sonder- und Zeichnungsteile, Verbindungs-                           – wenn
                                                                                und Befestigungstechnik                             Beschaffungs-
                                                                                                           Industriekunden spezialisiert. Aus den unterschied-     und Logistikkonzepte für produzierende
                                                                                                                                                                                                                                                                                                                  1,980.00        3,940.00
                                                    geht, ist REYHER Ihr kompetenter Partner. Hohes
                      elemente u.v.m. auf Basis aller logistischen Lösungen                                lichen Modulen des C-Produkt-Service (CPS®) kann für
  e, Verbindungs-             es um Verbindungselemente          undeineBefestigungs
                                                    Qualitätsbewusstsein und ausgeprägte technische
                      und Systeme (eBusiness, RFID, Ein- und Mehr-Behälter-
                                                                                                      technik                       Industrie           kunden spezialisiert. Aus den unterschied-
                                                                                                           jede individuelle Anforderung die passende C-Teile-

                                                                                                                                                                                                                           spanenden Fertigung             10 issues
                                                    Kompetenz haben
                      Kanban etc.). Lederer übernimmt für Sie die Lieferan-lange Unternehmenstradition.    Lösung mit einem Maximum    an Versorgungssicherheit

 schen Lösungen               geht, ist REYHER Ihr Über
                                                    kompetenter                     Partner.               über 1.000.000 Artikeln,lichen
                                                                                        stehen bei einerHohes                                      Modulen          des C-Produkt-Service (CPS®) kann für
                      tensuche, Bestellung und Beschaffung, Bevorratung                                    zusammengestellt werden. Ein Produktspektrum von
                                                          130 000 verschiedene Artikel
                      und Bereitstellung, Lagerbewirtschaftung und Quali-                                                            patentierte Behälter-   und
                                                    Lieferbereitschaft von 99 % branchenübergreifend
                      tätssicherung, Systempflege und Prozessverbesserung.                                  RFID-Technologie umrahmen die innovativen Systeme.
   Mehr-Behälter-             Qualitätsbewusstsein weltweit
                      – Verbindungselemente
                      – Norm- und Standardartikel
                                                    undKunden
                                                    bereit.     ausgeprägte
                                                                     aus Industrie und Handel tech
                                                                                                werdennische
                                                               aus einem der modernsten und größten
                                                                                                                                    jede individuelle Anforderung die passende C-Teile-
 Sie die Lieferan-            Kompetenz haben eine lange
                      – Sonder- und Zeichnungsteile
                      – C-Teile-Management
                                                                  Unternehmens
                                                    Schrauben-Logistikzentren
                                                    beliefert.
                                                                                                 tradition.
                                                                                schnell und zuverlässig                             Lösung mit einem Maximum an Versorgungssicherheit

                                                                                                                                                                                                                           medizin&technik                 Partner for medical technology / 6 issues              1,320.00        3,610.00
 ng, Bevorratung                                                                                                                    zusammengestellt werden. Ein Produktspektrum von
  ung und Quali-     94       Über 130 000 verschiedene Artikel stehen bei einer                                                    über         1.000.000
                                                                                                                                      Industrieanzeiger
                                                                                                                                      Industrie
                                                                                                                                          Industrieanzeiger
                                                                                                                                          Industrie
                                                                                                                                               anzeiger
                                                                                                                                                    anzeiger
                                                                                                                                                         15/16.19
                                                                                                                                                             16.19   Artikeln, patentierte Behälter- und
  ssverbesserung.             Lieferbereitschaft von 99 % branchenübergreifend                                                      RFID-Technologie umrahmen die innovativen Systeme.
                              bereit. Kunden aus Industrie und Handel werden
                              weltweit aus einem der modernsten und größten                                                                                                                                                phpro – Prozesstechnik für      Partner for the pharma industry /
                              Schrauben-Logistikzentren schnell und zuverlässig
                                                                                                                                                                                                                                                                                                                  1,320.00        3,610.00
                              beliefert.
                                                                                                                                                                                                                           die Pharmaindustrie             5 issues
                                                                                                                                                                                              Industrieanzeiger
                                                                                                                                                                                                 Industrieanzeiger
                                                                                                                                                                                                                15/16.19
                                                                                                                                                                                                                   16.19   QUALITY ENGINEERING             Partner for quality assurance / 5 issues               1,320.00        3,610.00
                                                                                                                                                                                                                           Sicherheitsbeauftragter         Partner for occupational safety / 10 issues            1,980.00        3,940.00
                *Categories (examples):
                Drive technology • Industrial safety • Automation • operating                                                                                                                                              Sicherheitsingenieur            Partner for occupational safety / 12 issues            1,980.00        3,940.00
                equipment • C-parts management • Energy management •
                Fluid technology • Second-hand Machines • handling tech-                                                                                                                                                   Start possible with any issue
                noloy • Industrial construction • Industry service • components
                + systems • plastics processing • Laser technology •
                Logistics • Material flow • Micro-systems technology • Assembly                                                                                                                                                                            Business card 60 mm wide x 82 mm high, logo, four-coloured
                technology • Surface technology • Quality assurance • Robotics                                                                                                                                             Format                          2 lines for company name and web address, 14 lines of text, approx.
                • Joining technology • Packaging technology • Materials • Tool                                                                                                                                                                             50 characters incl. spaces. Positioning in your category of choice*
                + Mold making • Supplies
                Categories might be modified by Konradin                                                                                                                                                                   Book the Print Business Card in combination with the Online Company Profile for a special price.

                                                                                                                                                                                                                                                                                                                                          27
You can also read