NEW YORK LUXURY DESIGN FAIR SEPTEMBER 9-12 | 2021 SPONSORSHIP OPPORTUNITIES - NY Luxury Design ...
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NEW YORK LUXURY DESIGN FAIR SEPTEMBER 9-12 | 2021 SPONSORSHIP OPPORTUNITIES
LUXURY DESIGN WILL APPEAR ON A NEW STAGE in 2021 with an innovative and immersive design experience for designers, architects and consumers. Offering a fresh take on a twenty-year tradition, the NY LUXURY DESIGN FAIR will present the best in design, welcome visitors into a journey of discovery and inspiration, and define luxury for everyone.
FURNISH
This section of the show is a curated presentation of
75+ brands of luxury home furnishings and high-end services.
Exhibiting categories include contemporary and classic
furniture for indoor and out, lighting, carpet, accessories, paint,
wallpaper, textiles, decorative accessories and design services.
REFRESH
This is the largest consumer and trade exposition of
luxury kitchen, bath and building products in North America.
The REFRESH section of the show enables design professionals
and affluent homeowners to see and learn about the latest
designs and innovations for home building and renovation in
one place. It features more than 75 brands of state-of-the-art
appliances, bath systems, decorative hardware, cabinetry,
countertops, flooring, tile, stone, surfaces and more.
MADE The juried MADE galleries provide artists and independent designers of limited-edition, custom, and one-of-a-kind objects and furnishings the opportunity to showcase their creations. MADE features more than 100 designers—from local and emerging artisans to established studios—presenting lighting, fine art, sculpture, glass, ceramics, wovens, fine furniture, and furnishings.
JAVITS CENTER For the first time, The Armory Show—kicking off the fall arts season by presenting the world’s leading international art galleries—will be co-located with the NY LUXURY DESIGN FAIR running concurrently in adjacent halls in the Javits Center.
DEMOGRAPHICS & OVERVIEW
40, 0 00
NET SQUARE FEET
30 ,0 00
ATTENDEES
300
EXHIBITORS
(3,720 NET SQUARE METERS)
3 SECTIONS
FURNISH | REFRESH | MADE
PROMOTION
Year-long public relations and marketing campaign
17+ CATEGORIES Furniture, carpet & rugs, flooring, lighting,
outdoor furnishings, wall covering, decorative accessories, textiles, kitchen, bath,
art, glass, ceramics, decorative hardware, tile & stone, design services and more.
AUDIENCE
30,000 CONSUMERS
The show is expecting nearly
& DESIGN TRADE PROFESSIONALS in addition
to cross over attendees from The Armory Show
Affluent Homeowners | Architects | Builders | Contractors | Developers
Gallerists | Interior Designers | Landscape Architects | Luxury Retail Buyers
Set Designers | Stagers | Stylists | Visual Merchandisers ... and many more
NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
FAIR LOUNGE
The Main Fair Lounge is a hub of action where attendees relax, network, and connect. Sponsorship
includes on-site signage, contest and give-away opportunities, website promotion, e-blast marketing,
complimentary tickets, social media outreach, and a full-page ad in the new NYLDF Magazine+Directory.
NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
SHOW BAG DISTRIBUTION
An opportunity to present the daily show bag for distribution on one or more days.
Your bags will be distributed in the entryway for everyone to see. The bags are next
to the show directory and will be widely seen all over the show throughout the day.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
AUTOMOTIVE PARTNERSHIP
Vehicles can be placed in both indoor and outdoor spaces. Exterior
locations include: Inner Roadway, north (adjacent to columns) and Inner
Roadway, south (adjacent to columns). Complete show-wide activation
available. This partnership could also include V.I.P. drive experiences.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
ONSITE INSTALLATIONS
Create a seating vignette or creative, interactive
installation in highly visible areas outside the Fair in
the glass enclosed hallway for unparalleled exposure
to attendees. Showcase your product and brand
in a unique way to truly engage with show visitors.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
POP-UP SHOP
Create a retail moment through a
custom pop-up shop that will be
housed within the Fair on the show
floor or in the main entryway.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
E-BLAST ADS
Luxury design takes a new stage in September with a live
design experience for designers, architects and consumers.
The NY LUXURY DESIGN FAIR will present the best
Footer ads can be placed at the bottom of the NY Luxury in design and welcome visitors into a journey of discovery
and inspiration. The new show is created by theMART, who
Design Fair e-blast. Get exposure to 50,000 Design Trade produced the Architectural Digest Design Show (AD is not
or 150,000 Consumers and Design Trade on any of the affiliated with NYLDF). The NYLDF will be co-located with
The Armory Show, one of the most prestigious art fairs
10-15 e-blasts that are sent announcing special events, in North America.
highlighting show exhibitors and other fair news.
View the NYLDF PROSPECTUS.
NYLUXURYDESIGNFAIR.COMNY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
OUTDOOR ADVERTISING
TIMES SQUARE BILLBOARD | THE OCULUS DIGITAL SCREENS
NYC LAMPPOST ADVERTISING | BUS KIOSKS
Become the sponsor of our outdoor advertising campaigns and reach 1.6 million people daily in
Times Square, 350,000 Oculus visitors daily, and 4.4 million people through street banner advertising.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
SOCIAL MEDIA
Engage with nearly 60,000 engaged followers with
product featured on NYLDF’s Instagram and Facebook
channels as well as direct links featured on the
NYLuxuryDesignFair.com via the IG feed plugin.
–S
ponsor a single product in-feed post or slideshow of
up to 8 images on IG stories.
wn a day with a NYLDF social media takeover by
–O
posting 4–10 image. Includes 1 static post announcing
the takeover on Instagram and Facebook feeds the
morning of the takeover.
eels: NYLDF Presents In a New York Minute With…
–R
NYLDF will showcase a designer, maker, brand, or
company representative on Reels. Content can be
a participant who can answer three to five rapid fire
questions or your brand has the option to showcase
images of product, a behind-the-scenes tour of their
studio, or a process video, etc.
ther social media, IGTV or on-site social media
–O
opportunities can be created and developed along
with bundled packages. For these sponsorships and
more, please contact Novita Communications.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
JAVITS ON-SITE SIGNAGE
ESCALATOR GLASS
Brand the Javits center escalators
with branding or hanging
installation. Escalator leads from
The Armory Show to the NYLDF.
DOOR CLINGS
Present branding at the
main entrance on the
Concourse doors leading
to the registration desk.
CONCOURSE STAIRS
Let attendees climb your brand! The concourse staircase is the very first thing
that NYLDF attendees see as they enter, leave, or walk over to The Armory Show.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
JAVITS ON-SITE SIGNAGE
FREESTANDING
SIGNAGE | KIOSKS
DISPLAY CASES
Indoor advertising such
as kiosks (freestanding,
double-sided, 4-sided) and
signage are available based RESTROOM STALL
on approval. Glass display DOOR CLINGS
towers, tables, counters and Men’s and Women’s restrooms
cabinets in the public space available inside the Exhibit Hall
that showcase and promote with branded 2' x 2' decals.
exhibitor’s products. Mirror application also available.NY LUXURY DESIGN FAIR | SPONSORSHIP OPPORTUNITIES
JAVITS ON-SITE SIGNAGE
ADHESIVE SIGNAGE OUTDOOR SIGN POSTS
Adhesives may be applied on DISPLAYS | COLUMNS
floors, walls, glass and glass Ask for more information or to secure
doors as well as in other public a full scale brand activation that would
spaces of the Javits Center such be seen by the audience for both
as columns and restrooms. The Armory Show and the NYLDF.
Ask about placement and costs.CONTACT Jeff Petersen Director of Sales jpetersen@nyluxurydesignfair.com 212-644-0833 Michael Rabatin Director of Marketing mrabatin@nyluxurydesignfair.com 646-388-8902 Kathleen Hogan Director of Sales | MADE khogan@nyluxurydesignfair.com 312-527-7642 For complete show details, including video and television highlights, sponsorship opportunities, exhibit rates, and an online application, visit NYLUXURYDESIGNFAIR.COM.
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